KR20020017331A - Method of advertising by advertising server and computer program with advertising function. - Google Patents

Abstract

PURPOSE: An advertising method and a device by a computer program equipping an AD(advertisement) function are provided to gain large AD profit in spite of the stable management by renting one or more AD window permanently or for a constant term, and advertising the received AD on the remaining windows. CONSTITUTION: The method comprises steps of securing a program having additionally an AD function, contracting a long term or permanent rent for the secured window to the secured AD owners, publishing an AD of the exclusive AD owner, and checking the contract term and if the contract term is expired, securing a new exclusive AD owner, and if not, continuously publishing the AD of the exclusive AD owner. At the time of contracting, the method determines the user name and the secrete number enabling an exclusive AD owner to be identified.

Description

Advertising method and apparatus by a computer program having an advertising function {Method of advertising by advertising server and computer program with advertising function.}

The present invention relates to an advertisement device and an advertisement method comprising an advertisement server and a computer program having an advertisement function, and the existing advertisement method has a single advertisement window and a method of placing an advertisement in the advertisement window upon receiving an advertisement. Advertisement cannot be expressed at once, and due to this business method, the business is faced with great difficulty when the order is not proceeded anymore by proceeding with the business without the fixed amount of advertisement.

This advertising method allows one or more advertising windows to be rented to advertisers for a certain period or permanently at the beginning of the business to be used for product promotion or announcements. To obtain.

1 is an overall flowchart according to an embodiment of the present invention.

2 is a flowchart illustrating an advertisement order process through auction according to an embodiment of the present invention.

3 is a flowchart illustrating a procedure in which a dedicated advertiser directly accesses an advertisement server and registers an advertisement according to an embodiment of the present invention.

4 is a flowchart illustrating a procedure in which an operator registers an advertisement at the request of a dedicated advertiser according to an embodiment of the present invention.

5 is a flowchart illustrating an advertisement reception and presentation procedure according to an embodiment of the present invention.

Glossary

Dedicated Advertiser: Advertisers who have the authority to register and change advertisements as desired by leasing one or more ad windows within the program for a fixed period of time or permanently.

Dedicated Ad Window: Ad window within the program that is leased to the dedicated advertiser for a certain period of time or permanently.

As a technical means for achieving the above object of the present invention, the present invention has one or more dedicated advertising window to secure a stable profit initially by leasing the dedicated advertising window to the advertiser for a certain period or permanently.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is an overall flowchart according to an embodiment of the present invention.

Referring to FIG. 1, in a first step 1-1, a program added with an advertisement function is secured.

In the second step (1-2), a dedicated advertiser to lease the ad window of the secured program for a long time or permanently is secured and contracted.

In this step, the user name and password to confirm that the dedicated advertiser.

In the third step (1-3), the advertisement of the dedicated advertiser is displayed.

In the fourth step (1-4), it is checked whether the contract period is over, and if it is finished, proceed to step 2 to secure a new dedicated advertiser. If not, proceed to step 3 to continue displaying the advertisement of the dedicated advertiser. .

2 is a flowchart illustrating an advertisement order process through auction according to an embodiment of the present invention.

Referring to FIG. 2, auction conditions such as auction period, minimum bid price, bid deposit, etc. for the advertisement window of the program secured in the first step (2-1) are determined.

In the second step (2-2), the introduction and auction terms of the program are announced using the Internet, the mass media, or the advertisers are individually notified.

In the third step (2-3), each advertiser reviews the presented data and deposits a bid deposit, and bids through the Internet or mail.

In the fourth step (2-4), when the bidding is finished, it is checked whether there are advertisers bidding according to the auction conditions, and if not, the bidding condition is corrected to proceed to the first step, and if there is an advertiser, the fifth step is performed.

In the fifth step (2-5), the bidder with the highest amount among the advertisers bidding according to the auction conditions, the successful bid and notify the result.

In step 6 (2-6), if the successful bidder does not check whether the bid amount has been paid within a limited period of time, and proceeds to step 2 or proceeds to step 2 or the next highest amount, Proceed to step 7. If paid, go to step 7.

In the seventh step (2-7), a dedicated advertisement window is rented to the successful advertiser.

3 is a flowchart illustrating a procedure in which a dedicated advertiser directly accesses an advertisement server and registers an advertisement according to an embodiment of the present invention.

Referring to Figure 3, in the first step (3-1) the advertiser connects to the ad server.

In the second step (3-2), the user name and password are input.

In the third step (3-3), the ad server checks whether it is a dedicated advertiser and proceeds to the second step if it is not a dedicated advertiser, and inputs the user name and password again, and proceeds to the fourth step if the dedicated advertiser.

In the fourth step (3-4), a screen for registering an advertisement appears to the advertiser, and directly register or change the advertisement.

4 is a flowchart illustrating a procedure in which an operator registers an advertisement at the request of a dedicated advertiser according to an embodiment of the present invention.

Referring to FIG. 4, in a first step 4-1, an advertiser requests a communication request or registration or change of an advertisement to an operator.

In the second step (4-2), it is determined whether the requesting person is the advertiser or the person authorized by the advertiser. If the person does not have permission, the third step (4-2) is notified that the advertisement cannot be registered. Proceed to step 4-4.

In the fourth step (4-4), the operator accesses the advertisement server and registers or changes the advertisement according to the contents requested by the advertiser.

5 is a flowchart illustrating a procedure for receiving and displaying an advertisement when there are two advertisement windows in the program.

Referring to Fig. 5, in the first step 5-1, the program automatically accesses the advertisement server.

In the second step 5-2, the program automatically receives the advertisement data.

In the third step (5-3), after determining the window to display the advertising data based on the received data, proceed to the third step (5-4 and 5-5) to display the received advertisement in each window.

In the fourth step (5-6), if the predetermined time has elapsed, and if the predetermined time has elapsed, proceed to step 3 with the next advertisement data, and display the advertisement in the corresponding advertisement window. do.

In the fifth step (5-8), it is checked whether the program has ended, and if not, the process proceeds to the fourth step.

The above description is only a description of one embodiment of the present invention, the present invention is capable of various changes and modifications within the scope of the configuration.

According to the present invention as described above, in the advertisement method and the advertisement apparatus by the computer program having the advertisement server and the advertisement function, at least one advertisement window is advertised or announced for a certain period or permanent lease to the advertiser at the beginning of the business It is used to deliver the information, and the other advertisement window is characterized by allowing a large amount of advertising revenue while operating stably with advertisements received from time to time.

Claims (7)

Advertisement method and advertisement apparatus by means of computer program with advertisement server and advertisement function Stores advertising data, contains information about dedicated users, When accessing the ad server for registration of the advertisement, the ad server includes a function to first check whether the exclusive advertiser and the function of transmitting the advertisement data upon request of the program; Advertisement apparatus using a program comprising a function of requesting advertisement data from an ad server, receiving advertisement data from the ad server, and including a function of displaying an advertisement while the user uses the program when using the program. According to the above 1 Advertisement device using a program characterized in that a separate screen or program is provided to the dedicated advertiser to register the advertisement through a separate screen or program provided at the time of registration. First step of securing a program in an advertising method and advertising device by means of a computer program having an ad server and an advertising function The second step of securing a dedicated advertiser to lease one or more ad windows for a certain period or permanently Third step to serve ads from a dedicated advertiser Checking whether the lease period has ended, if it is finished, proceeds to step 2; if not, the advertising method using the program comprising a fourth step of proceeding to the third step The first step of determining the auction conditions for the advertising window of the program when recruiting advertisers for the dedicated advertising window. Second step to announce or inform the program introduction and auction terms Third step, where each advertiser reviews and bids on presented material When the bidding ends, check whether there are advertisers bidding according to the auction conditions. If not, modify the bidding conditions and proceed to the first step. Step 5 of winning the highest bid among the advertisers bidding according to the auction conditions and notifying the result If the successful bidder did not check and pay the bid amount within a limited period, proceed to step 2 or proceed to step 5 for the advertiser who bids the next highest amount. Sixth step to proceed to step Advertising method using a program comprising a seventh step of renting a dedicated advertising window to the successful advertisers According to the above 3 The first step is to designate a username and password that can be confirmed as a dedicated advertiser in advance and access the ad server when the ad is displayed. Second step to enter your username and password Check if it is a dedicated advertiser by username and password, and if not, proceed to step 2 above. If you are a dedicated advertiser, proceed to the next step. Advertising method using a program characterized in that the exclusive advertiser consists of a fourth step of registering and changing the advertisement According to the above 5 Advertisement method using a program characterized by providing a separate screen or program to a dedicated advertiser to register the advertisement through a separate screen or program provided at the time of registration. According to the above 3 The first step is to ask the operator to register the ad by phone or document when the ad is displayed by specifying a user name and password that can be confirmed as a dedicated advertiser in advance. Check if it is a dedicated advertiser and proceed to step 4 if it is not a dedicated advertiser. Advertising method using a program characterized in that it consists of a third step that the operator registers and changes the advertisement at the request of the dedicated advertiser