KR20010028074A - Method for Operating Service for Offering and Requesting of Gift Through Internet - Google Patents

Abstract

PURPOSE: The method for supplying free gift information and operating application service is provided to enhance effects of an advertisement by performing a marketing investigation process and a product advertising process simultaneously and offering a product and a service as the free gift. CONSTITUTION: A free gift offerer managing system(21) renders a free gift offerer to register the number of free gifts and the number of wanted exposures, and stores information with respect to a method for offering a free gift, a wanted web site and requesting facts in a database. A member managing system(22) manages all sorts of information of members and stores an environment setting facts with respect to a lot method and screen display in a database. A marketing information managing system(23) combines information with respect to the member information and the number of wanted exposures and creates a report for offering to a free gift offerer. A real time delivery managing system(24) updates a delivery state in real time and informs the delivery state to the winning member. A server manager system(25) displays the kind, number and wanted exposure on a web site and updates application state in real time and informs a winning state, and transmits marketing information to the marketing information managing system(23).

Description

Method for Operating Service for Offering and Requesting of Gift Through Internet}

The present invention relates to a method of operating a prize information provision and application service through the Internet, and a prize provider provides prizes in kind, and a user registers with a member to receive such prizes, and responds to the request of the prize provider. Instead of offering prizes, you can get information about the members who applied for the prizes from the service operator.The members of the prizes can choose the prizes they want within the limit of the number of times they apply. It is characterized by increasing the marketing value of the member information provided to the prize provider by encouraging them to select the prize.

Conventionally, as in the present invention, there is no service operation in a concept consistent with the method of providing prize information and application service through the Internet, but similarly, there is a prize providing event through an internet website. This conventional method is a one-time event format for encouraging visits or registrations to achieve a specific purpose, and a one-time event format does not provide various prizes in each field, and gives everyone one or more chances to apply for a prize. It is common that the object (service or product) and the prize to be advertised are not the same.

In addition, when an advertisement is clicked, there is an advertisement agency service that gives an incentive to the user who clicked the advertisement. However, these advertising services provide incentives to anyone who clicks on an ad, but because the amount of the incentive is small, viewers who actually watch the ad are incentives rather than interested in the product or the product concerned. You only look to get, and most of them have no purchasing power. Therefore, such conventional advertising services have a problem in that the marketing value of the member information inquiring about the advertisement is lowered and thus the advertisement effect cannot be directly connected to the actual purchase.

In addition, conventionally, a producer or a seller had to go through a separate survey process such as a survey in order to investigate the preferences by age, region, hobby, and workplace related to the product. And it cost.

The present invention is to solve the problems of the prior art as described above, the object of the present invention, to carry out the marketing research process and the product or service advertising process that has been performed separately during the same time and the expenses for the corresponding advertising targets It's a way to make a payment with (product or service). Therefore, in terms of the prize provider, by providing the product or service itself as a prize, it provides a method of providing prize information and applying service through the Internet, which is used as marketing information by receiving the member information applying for the prize with the effect of advertising. .

1 is a view illustrating an outline of a method of operating a prize information providing and application service through the Internet according to the present invention;

2 is a system configuration diagram of a method of operating a prize information providing and application service through the Internet according to the present invention;

Figure 3 is a website configuration diagram of a specific embodiment of the method of operating the giveaway information and the application service via the Internet according to the present invention.

In order to achieve the object as described above, the method of operating the giveaway information and application service through the Internet according to the present invention, a member registration step including a personal information provision consent process for members who want to use the service (a ); (B) a prize providing step of presenting the number of prizes to be provided by a prize provider and a probability of winning prizes (desired impressions); (C) the service operator posting the prizes and desired impressions provided by the prize provider in step (b) and the status of the prize application of the members; A prize application step (d) in which the member registered in the step (a) selects the prize posted through the step (c) and performs the request of the prize provider of the prize; When the number of applications for the prize through the prize application step (d) reaches the desired impressions presented by the prize provider in the step (b), the prize provider provided by the prize provider is confirmed in a manner desired by each member. Lottery step (e); And (f) providing, as marketing information, the prize application member information and the information on the time at which the 'desired impressions' are reached to the prize provider in step (d).

With reference to the accompanying drawings below will be described in detail the method of operating the offer information and the application service via the Internet according to the present invention.

1 is a view illustrating an outline of a method of operating a prize information providing and application service through the Internet according to the present invention.

As shown in Fig. 1, the Internet service according to the present invention operates on a membership basis, and the basic concept is to post prizes provided by a prize provider on a service, receive prizes from members, and distribute them to members through a lottery. .

This will be described in detail.

First, a person who wants to use the service according to the present invention must register a member. Member registration information is the personal information of the member such as gender, age, region, and work, and the service operator receives the consent of the member to use some of this personal information when registering the member. This is because the procedure for agreeing to provide personal information is an essential procedure in the present invention, and in return, the prize provider must provide marketing information such as product preference according to gender / age / region / workplace and the time required to complete the prize. .

As such, the registered member has a right to apply for a prize in a limited number of times, and the right to apply may be imposed depending on the period of use and performance. Limiting the number of times a registered member can claim a prize is intended to have the effect of thinking of the prize that the member would like to have as much as possible. If the number of application is not limited, it will be indiscriminate regardless of product preference. This is because the application for various prizes is reduced, and the value of the service providing the information of the applied member to the prize provider as marketing information is reduced.

The prize giver will offer his product as a prize in kind and present to the service manager the number of prizes he offers and the desired chance of winning the prize. The probability of winning a prize desired by a prize provider is related to how many times the prize is applied (exposed) in the Internet service according to the present invention (in the present invention, this is referred to as 'desired impressions'). For example, if a giver offers 1 / 4,000, the giver will begin to draw a prize when 4,000 entries have been submitted by a registered member, whereby the desired number of impressions is' 4,000 'Becomes.

The service operator posts the prizes and the odds of winning the prize presented by the prize provider on the service. At this time, on the service, the name of the prize, the name of the prize provider, the description of the prize, the price, the probability of winning the prize, and the current status of the prize of each prize is posted in real time. Specifically, [the number of applicants for each prize / preferred impressions presented by the giver of the prize will be posted on the website or via the software.

Members will apply for the prizes they wish to post. In order for a member to apply for a prize, the member must first select the prize and then perform the request of the prize provider, the supplier of the prize. The prize provider's request may be to fill out forms such as viewing advertisements, responding to surveys, visiting websites, or registering for membership. In this way, when the member completes the request of the prize provider, the applicant should perform a verification process such as entering a quiz, a passcode, or clicking a specific icon to determine whether the prize provider's request has been correctly performed by the member. do. Once the above process is completed, the prize application process will be completed, and the member will have the right to win the prize. Meanwhile, when the application process is completed, the service manager adds '1' to the current application status of the prizes posted on the service and reflects them in real time.

Upon application of the members, when the number of entries for the prizes reaches the 'desired impressions' suggested by the givers, a message is displayed to start the lottery on the service, and the applicant member clicks to confirm the winning fact. The winning confirmation form can be widely selected by members such as a simple notification method, a lottery type, a slot machine type, a dice type, and a score competition method through a game.

The service operator statistically analyzes the preferences of the prizes by using the member information that applied for the prizes to the prize providers who provided the prizes, and provides them to the prize providers. In addition, it may provide the time that the giver's 'desired impressions' suggested by the giver have reached for the prize. If 'Him Impressions' is the same, the higher the popularity of the giveaway, the shorter time it will take to reach 'Him Impressions'. Marketing information.

On the other hand, after applying for a prize, the member shall pay the other person a 'right to win' or 'right to win' after the draw (the winning right is the right to win). You can transfer for free. The assignee will be transferred by deed or e-mail, and the assignee will be given a password from the service operator who will receive the right to draw and give away the same process as the member when accessing the web service or software.

On the other hand, it is possible to use the prize information providing and application services via the Internet according to the present invention in combination with electronic commerce. In this case, the member may purchase the prizes posted on the service as one product, and give a certain discount to the member who purchased the product through the service, or increase the number of prizes by accumulating scores according to the purchase performance. do.

2 is a detailed system configuration diagram of a method of operating prize information providing and application service through the Internet according to the present invention.

As shown in FIG. 2, the method of operating the prize information providing and application service through the Internet according to the present invention includes a prize provider management system 21, a member management system 22, a marketing information management system 23, and real time delivery. A management system 24 and a service manager system 25.

The prize provider management system 21 allows the prize provider to register the website with the number of prizes and 'desired impressions', as well as the manner in which the prize is offered and the advertisement or website link, questionnaire, etc. which the prize provider wants. This is to manage the database by receiving requests and information on prizes.

The member management system 22 manages a variety of member information such as personal information of registered members, prizes, prizes, and the number of mileages that can be applied according to the member's usage history, and draws a member's desired drawing method. And environment setting items such as a screen display are stored. Here, the screen display refers to a function for selecting and displaying a field of interest by the member in the step (c) of posting the prize application status of the members. More specifically, if a member is interested in the prizes of automobiles, the prizes corresponding to them are preferentially displayed in the prize list.

The marketing information management system 23 combines information such as the applicant's member information for each prize and the time required for reaching the 'desired impressions' of each prize, and then, from the marketing information such as preference analysis and popularity analysis for the corresponding product, Refers to a system for generating reports and providing them for delivery to givers. The system allows prize providers to receive marketing information on their website in real time, before or after the prize draw is in progress.

The real-time delivery management system 24 is a function of informing the delivery status to the members who have won the prize by updating the delivery status of the completed prizes in real time, and the member can check the delivery status through a specific code given at the time of winning the prize. You can query online in real time.

The service operator system 25 posts the type, quantity and 'desired impressions' of the prizes received from the prize provider management system 21 on the website, receives the prizes from the members, updates the application status in real time, 'Impressions of the desired impressions' to draw a prize to inform the winners the way you want, and to send marketing information, such as the membership information for the prize and the time required to reach the 'desired impressions' to the marketing information management system 23 Do this.

3 is a diagram illustrating a web service configuration of a specific embodiment of a method of operating a prize information providing and application service through the Internet according to the present invention.

At the top of the web service shown in Fig. 3, the details of the prizes that can be applied are posted, in which the name of the prize, the provider, the contents, the price, and the number of prize applicants / preferred impressions presented by the prize provider are posted. . By clicking on the prizes posted here, the prize provider will fulfill the request, and the prize information will be added to the prize list requested by the member at the bottom.

In addition, in addition to the bulletin board method described above, a separate banner advertisement may be placed on a website, and a banner advertisement may be clicked to immediately apply for a prize. In this case, since a separate banner advertisement has a larger advertising effect than other prizes, it is necessary to receive a special order from the prize provider.

As above, when a member clicks on a prize board or banner advertisement to apply for a prize, he / she must fulfill the request of the prize provider. As mentioned earlier, the prize provider's request is primarily to watch an advertisement or take a survey.

Once the member has completed the prize provider's request, the number of applications will be updated by the service operator and updated in the status of application section of the list of prizes posted, and the prize will be applied to the prize status he / she has requested at the bottom of the member's website. The list is added. As such, by displaying a list of prizes applied by the user separately at the bottom, the user can remember which of the many prizes he has applied for, and will be notified immediately when the prize application is completed and the situation can be drawn.

In the example shown in Fig. 3a, the member has applied for three prizes, 'Enemy and Comrade 1', 'MS Word 2000' and 'Sambo Change Up', and the current status of each application is shown. For example, in the case of 'MS Word 2000', it is understood that the draw is imminent since the current application number is 1463 for the desired impression number 1500 of the giver.

3B illustrates that MS Word 2000 informs the member that the desired impression has been completed and the drawing starts. If the giver's desired impressions match the number of prize applicants, the value indicating the status of the prize will be changed to a message indicating that the prize will begin, and clicking on it or clicking on the 'lottery' button will enter the prize.

Members click on this to confirm their winning. The winner's confirmation form can be selected according to the member's preferred method such as general notification type, lottery type, slot machine type and dice type. This is for member's tension and interest. In fact, when a lottery on a service reaches a desired number of impressions, the service operator decides how many of the applicants for the lottery will click on the lottery, and individual members click on the lottery. By checking their winnings in the form they want. Existing sweepstakes events are limited to only notifying whether or not to win, but the present invention enables the user to check whether the winning is more interesting and tense by applying a game method in a manner of notifying whether or not the winning is made.

Winning members will receive a special code and can view the status of the delivery of the winning prize. Here, the delivery status refers to information about the status of the prize delivery, such as the arrival of several days before shipment, and the date of shipment.

As described above, the effect expected from the user's point of view through the method of operating the prize information provision and application service through the Internet according to the present invention is different from the way in which the prize events have been visited and applied for by various prize providers. The wide choice of prizes can be searched for and applied for in a single service, and the prize provider can expect a higher probability of winning from the user's point of view by paying the advertisement fee as a prize. In terms of givers, the expected effect is to give consumers the product they want to advertise as a giveaway, an advertising effect that can directly draw attention to the product, and a cost-saving effect that can replace the payment of advertising charges. In addition, marketing information can be obtained by receiving personal information of applicants who wish to receive prizes. To this end, the service operator operates the membership system through registration and limits the number of applications according to the membership and performance of the member, inducing members to apply for the products they want to have. To increase the marketing value of personal information. In addition, by posting the details of the prizes, the probability of winning and the status of the prizes on the service, it helps users to be interested in and judge the prizes and also purchases the prizes in connection with the e-commerce function. You will be offered more prizes or discounts.

Claims (9)

In the service operation method of posting prize information and receiving application through the Internet, Member registration step (a) comprising a consent process for providing personal information to the members who want to use the service; (B) a prize providing step of presenting the number of prizes and the desired impressions (the probability of winning the prize = 1 / the desired impressions) which the prize provider is to provide; (C) the service operator posting the prizes and desired impressions provided by the prize provider in step (b) and the status of the prize application of the members; A prize application step (d) in which the member registered in the step (a) selects the prize posted through the step (c) and performs the request of the prize provider of the prize; When the number of applications for the prize through the prize application step (d) reaches the desired impressions presented by the prize provider in the step (b), the prize provider provided by the prize provider is confirmed in a manner desired by each member. Lottery step (e); And And (f) providing, as a marketing information, a prize provider member information and information on the time at which the desired number of impressions has been reached in step (d). And how the application service operates. The method of claim 1, The request of the prize provider in step (d) is to view an advertisement designated by the prize provider, visit a website, take a survey or register on the registration form. How to Operate and Provide Prize Information. The method of claim 1, In the prize application step (d), after seeing the advertisement to check whether the request of the prize provider is correctly performed by the member, check the quiz, find and enter the password in the advertisement, and select a specific icon in the advertisement. The method of claim 1, further comprising the step (e) of confirming the execution of the request of the prize provider, such as finding and clicking. The method of claim 1, In the member registration step (a), the member is limited to the number of times that can claim the prize according to the qualifications and the performance, the information providing and application service operating method over the Internet. The method of claim 1, The member who applied for the prize in the step (d) can transfer the 'right to win' for the prize to which the prize is applied to others. The method of claim 1, In the step (e), the member who wins the prize through the lottery can transfer the 'winning rights' (ie, the right to receive the prize) to others. . The method of claim 1, As a result of the drawing of step (e), the information on the prize winners and the delivery information of the prizes are provided in real time through the Internet website or software. How the service works. The method of claim 1, In the case of a member applying for the purchase of the prizes posted in the step (c), the method further includes the step of providing a certain discount and increasing the number of prizes applied according to the purchase results. How the service works. The method of claim 1, When the number of applicants for the prizes posted in the step (c) reaches the desired number of impressions desired by the prize provider, the number display is changed to a lottery notice and a lottery link, characterized in that the operation of providing information and application service via the Internet.