KR20020014972A - Method and System for selective advertisement using basket - Google Patents

Abstract

PURPOSE: A customized advertisement method is provided to display the selected advertisement appointed to a shopping basket according to the user's needs and interests whenever the user connects to the web site, and to give accumulation money by seeing the advertisements. CONSTITUTION: The method comprises a plurality of user computers(10,12,14) and at least one or more web site, and both are connected each other through the Internet. The web server includes a connection module(201) connecting to the user PC and inputting/outputting the data for the menu selection, an advertisement output module(202) outputting the preset advertisements according to the user's selection, a cyber money calculation module(203) calculating the cyber money in accordance with the number of the advertisements sent to the user PC, a purchasing module(204) outputting the data needed for purchasing and storing the selected articles, a shopping basket DB(206) storing the preset advertisements of each member, an advertisement DB(207) including the data of preset advertisement, and a communication interface module(208) performing a data transmission between the user PC and the server.

Description

Customized advertising method and system using a shopping cart {Method and System for selective advertisement using basket}

The present invention relates to a customized advertising method and system using a shopping cart, and more particularly, when a user designates an advertisement that he / she wants or has in the shopping cart, the designated advertisement is output whenever the user accesses the site, and when the advertisement is viewed, It relates to a customized advertising method and system using a shopping cart giving the reserve.

Various techniques are being created as the advertisement using the internet is activated. Conventional Internet advertisements mainly focus on banner advertisements or video advertisements on web pages, but have not been attracting the attention of netizens and the effectiveness of advertisements is questioned.

The problem with the conventional advertisement is that it causes annoyance because it takes a lot of time for banner advertisements to be displayed to netizens using modems, and netizens are really wanting or interesting because they insert banner advertisements randomly as the advertiser requests. This is because there is a lack of provision for advertisements having.

In order to increase the number of clicks on the advertisement, an advertisement method that pays cyber money according to the number of clicks of the banner advertisement is used, but the advertising effect is questioned because the paid cyber money is small. For this reason, it is required to develop effective advertising techniques that can benefit both netizens and advertisers.

The present invention has been made to solve the above problems, an object of the present invention, if the user designates the advertisements that the user wants or interested in the shopping cart, the designated advertisements are output every time the site is accessed, and the advertisements are viewed. To provide a customized advertising method and system using a shopping cart to give accordingly.

Another object of the present invention, by looking at the advertisement can be purchased by using the reserves given accordingly, the effect of customer satisfaction is created, by eliminating unnecessary advertising in advance to avoid infinite surfing, you want or interest New data about the product with the updated to receive the latest news, and to provide a customized advertising method and system using a shopping cart that can receive a variety of discount benefits by the user subscription.

Another object of the present invention is to secure a membership and company advertising at a low cost while a large number of companies send an advertisement at the same time, using a shopping cart that can be referenced in the direction of the advertiser's business by extracting accurate statistics on purchases To provide a customized advertising method and system.

In the advertisement method using a shopping cart of the present invention for achieving the above object, in a communication system in which a plurality of user PCs and a web server for operating at least one advertising portal site is connected through the Internet,

A first step of accessing a web server using a user PC and requesting a login; a second step of outputting a shopping cart menu to designate and store a new advertisement when a new connection or menu update is requested in the first step; A third step of searching the shopping cart designated by the member when the connection or menu update is completed or the access of the registered member is confirmed; a fourth step of sequentially outputting specific advertisement contents using the advertisement setting data stored in the set shopping cart; Comprising a fifth step of storing the reserves specified in the advertisement when the output of the advertisement specified in the.

In addition, the advertisement system of the present invention, in a communication system in which a plurality of user PCs and at least one web server is connected through the Internet, the web server, a connection module for inputting and outputting data for connection with the user PC and menu selection 201, an advertisement output module 202 for outputting advertisements set by the user, and a cyber money calculation module for decomposing cyber money in accordance with advertisements outputted to the user PC by the advertisement output module 202 ( 203), a purchase module 204 for outputting data required for purchase and storing purchase-set items when the user selects a purchase on an advertisement screen, a member DB 205 for storing general information about the member, The shopping cart DB 206 for storing the advertisements set by the user for each member, the advertisement data DB 207 including data on the advertisement set by the user, and the user PC. A communication interface module 208 for the transmission and reception site.

1 is a conventional Internet connection state diagram,

2 is a flowchart illustrating an advertisement method of the present invention;

3 is a block diagram of an advertisement system of the present invention;

4 is an embodiment of an advertisement selection screen according to the present invention;

5 is an embodiment of an advertisement display screen registered to a shopping cart;

6 is an example of output of advertisement contents set in a shopping cart by a user;

7 illustrates an embodiment of a time setting screen for inducing a viewer to watch an advertisement.

8 is an embodiment of an advertisement viewing screen;

9 and 10 show another embodiment of a shopping cart advertisement.

<Explanation of symbols for the main parts of the drawings>

10,12,14: User PC 16, 20: Web Server

201: access module 202: advertising output module

203: cyber money calculation module 204: purchase module

205: Member DB 206: Shopping Cart DB

207: advertisement data DB 208: communication interface module

209: central processing unit

Hereinafter, referring to the accompanying drawings, a customized advertisement method and system using a shopping cart of the present invention will be described.

When a user designates an advertisement that he / she wants or has interest in a shopping cart, a customized advertisement method and system using a shopping cart that outputs a designated advertisement every time the user accesses a site and gives a reserve according to watching the advertisement.

1 is a schematic connection state diagram of a customized advertisement web server 20 according to the present invention and a user PC 10, 12, 14 connected to the web server 20 to output an advertisement. User PCs are typically Internet-connectable personal computers and the web server 20 is a high performance (small) computer capable of processing requests input from multiple user PCs.

The web server 20 transmits the advertisement data for displaying the advertisement in the user PC to the user PC in response to requests from the user PCs. The advertisement data is stored in the storage means of the web server 20. The user PC receiving the advertisement data is displayed on the monitor screen to visually recognize this.

In general, since the user PC and the web server 20 are connected through the Internet, it is preferable to create the advertisement data in a format that can be displayed through a web browser screen for the Internet. In addition, although not shown in detail, it is also possible to create an advertisement data format based on WAP (Wireless Application Protocol), a communication protocol for wireless Internet, which is gradually increasing in use. The advertisement data transmitted from the web server 20 to the user PC will be described later.

Since the wireless Internet function is usually provided through a mobile communication terminal such as a mobile phone, PCS, PDA, IMT2000, it is obvious that the advertisement method of the present invention can also be executed. In this case, a gateway is used to convert the content (advertising data) stored in the web server 20 to the wireless Internet.

Or it is obvious that the advertising method of the present invention can also be applied to a television with Internet function, or a two-way television, and the advertising method implemented in such apparatuses also belongs to the scope of the present invention. Although the communication terminal is set as the user PC in the above description, other types of communication terminals such as two-way television, PCS, PDA, and IMT 2000 can be connected.

2 is a flowchart showing an outline of a customized advertising method according to the present invention. The advertisement method includes a first step of accessing a web server using a user PC and requesting a login, and a second step of outputting a shopping cart menu to designate a new advertisement and storing the request when a new connection or menu update is requested in the first step. And a third step of searching for a shopping cart designated by the member when a new connection or menu update is completed or access of the registered member is confirmed, and a fourth step of sequentially outputting specific advertisement contents using the advertisement setting data stored in the set shopping cart. And a fifth step of storing the reserve designated in the advertisement when the output of the advertisement specified in the shopping cart is completed.

The user connects to the web server 20 through the Internet through his user PC (10). Web server 20 according to the present invention is preferably operated as a collective advertising portal site of the advertisement. The user connected to the web server 20 can select various progress states of "new access or menu update" and "progress after logging in as a registered member" on the menu screen output after logging in.

In the case of a new connection, a menu is output to store an advertisement in a shopping cart after setting a member ID and password and registering a member. After the new connection, the advertisement selection in the shopping cart selects an advertisement for a product of interest or purchase intention from among advertisements displayed on the menu screen and stores the advertisement in the shopping basket. The advertisement for the product stored in the shopping cart may be arbitrarily selected by the user, and at least two advertisements may be selected. Of course, the number of advertisements selected is preferably limited in consideration of the load on the web server 20 system.

By selecting a specific advertisement using a shopping cart, the user can select only what he / she wants from infinite advertisements while using the Internet, thereby reducing the inconvenience of exposing unnecessary advertisements. Moreover, there is an advantage of acquiring information on new products through the shopping cart advertisement, and thus, the reserve is benefited, and there is a discount for members.

In addition, advertisers can grasp the interest and purchase tendency of netizens by analyzing the selected data of the shopping cart advertisement, which can be helpful in future product development and sales strategy. Furthermore, the advertisement cost can be reduced by placing the advertisement on the advertisement portal site, and the advertisement strategy can be easily changed according to the selection result of the advertisement.

4 is an embodiment of an advertisement selection screen output to the user PC 10 by the method of the present invention. As shown, a plurality of advertisements are classified and stored by category. The categories are classified as, for example, health (1780), entertainment (2500), venture (23000), travel leisure (12220), media (1540), and the parentheses indicate the number of advertisements registered in each category. .

The user selects a predetermined advertisement from among advertisement categories containing information desired by the user (advertisement included in travel and leisure advertisement categories when preparing for a trip) or advertisement categories of interest.

When the selection of the advertisement is completed, the web server 20 outputs and shows the selected advertisement list to the user. If the user determines that the advertisement selected by the user has been selected without error, it is transmitted. FIG. 5 illustrates an example of a screen displaying advertisements selected by a user and registered in a shopping cart to a user. A total of eight advertisements are selected, and a selected date is July 5, 2000, and the total reserve amount is 800 won (\ 800).

In more detail, the user selects "baseball" among sports and the time allocated thereto is 10 seconds and the reserve is 100 won (\ 100). In addition, select "Tongyang Securities" among the securities and the time allocated to it is 10 seconds and the reserve is 50 won (\ 50). As described above, advertisements selected by the user, their respective reserves and output times are displayed. It is desirable to change the reserve according to the output time set by the user. In other words, if the advertisement output time is long, the reserve increases, and if the short time, the reserve decreases.

The shopping cart menu update is for changing the advertisement of the member setting shopping cart which is already set as the shopping cart advertisement and stored in the web server 20. Menu update diagram When a particular advertisement of interest is selected on the advertisement category screen as shown in FIG. 4, the shopping cart advertisement setting screen as shown in FIG. 5 is output and the updated contents are output.

When the menu update is completed, the updated advertisement selection data is transmitted to the web server 20 and stored. In the case of a new connection, when the selection of the shopping cart is completed, the shopping cart setting advertisement data is transmitted to the web server 20 and stored. After the initial connection or update of the menu screen, press the "Send" button on the screen of Figure 5, the corresponding advertisement is immediately output. If the send button is not clicked, the advertisement is not output and ends with storing of advertisement data set in the shopping cart.

After the advertisement data set in the shopping cart is stored as described above, when the registered member accesses, the web server 20 searches for the shopping cart setting data for the member when the member intends to view the advertisement after the member logs in. That is, if it is determined that the connected member is not a new connection or a menu update after being logged in, the advertisement data set by the access member is read using the shopping cart data stored in the web server 20. The read data stores data on setting advertisements set by the member, and the web server 20 transmits the advertisement to the user PC 10 of the member.

6 illustrates an example of outputting advertisement contents set in a shopping cart by a user. As shown on the screen, one advertisement is output for a predetermined time interval (output time set in FIG. 5), and a new advertisement is output on the screen for a preset output time. When the user sees the webpage advertisement during the printout time and the desired advertisement is displayed, the user can press the arrow displayed at the bottom of the webpage to extend the printout for a while. In other words, if you click the arrow (reverse arrow) displayed at the bottom of the screen, a new advertisement is not output even after the output time has elapsed. In this state, click the forward arrow again to display a new advertisement.

When the output of the advertisement set in the shopping cart is finished, the web server 20 recalculates the reserve according to the advertisement viewed by the member. That is, the reserves for the newly viewed advertisements are added to the existing reserves and stored.

If a user displays a willingness to buy a particular item while watching a shopping cart ad (this usually includes a menu button to indicate a willingness to buy on the webpage where the ad appears), the user will be taken to the advertiser's homepage. The purchase can be made. After the user completes the purchase request and the transaction is made, when the user returns to the web server 20 again, if there is an advertisement that is not output, the web server 20 outputs the remaining advertisements. At this time, the user may output the advertisement by checking whether the remaining advertisement is output to the user. If the remaining advertisements are not printed, no reserve is paid for the non-printed advertisements.

When the user PC 10 is always connected to the Internet, that is, when the user has a fixed IP (which may have a fixed IP by using a leased line or high-speed Internet), the user may set the output time of the shopping cart advertisement. In other words, when a certain time set by the user is reached, the web server 20 automatically accesses the user PC 10. In the connected state, the user can watch the advertisement.

The shopping cart advertisement according to the present invention can be performed even when the user does not download the web page by accessing the web server 20. That is, a file (file including web page contents) including the corresponding advertisement contents may be transmitted using an e-mail having a transmission function of a conventional file. If the user sends the advertising email at the time set by the user through e-mail and the user selects whether to view the advertisement after viewing the email and selects to view the advertisement, the shopping cart advertisement may be output as shown in FIG. 6. .

In the case of e-mail, the registered member may inquire whether the user sees the shopping cart setting advertisement when moving to the advertisement portal home of the web server 20 after viewing the e-mail. 8 is a contact screen "AD-mall. Do you want to see the recommended ads?" At the bottom of the web page screen with the e-mail is displayed and the e-mail reached from the web server 20 operating the ad portal site. You can see that is output. When the user sees the advertisement screen, the user clicks the send button, and if not, the user clicks the cancel button. When the send button is clicked, the shopping cart advertisement is transmitted from the web server 20 to the user PC 10 of the registered member, and the advertisement screen is output as shown in FIG.

7 is an embodiment of a time setting screen for inducing a user to watch an advertisement at a desired time. As shown, "When would you like to see an ad?" It is configured to set specific time of morning, afternoon, evening and night with the inquiry. The user selects a specific time zone by clicking the mouse and sends it. The transmitted time setting data is stored in the web server 20.

9 and 10 are different embodiments of the shopping cart advertisement of the present invention, respectively, and are applied to a menu screen of a specific website. 9 is configured to output a screen of the selected advertisement on the upper portion of the initial access screen when the registered member selects a plurality of advertisements in the form of a shopping cart and accesses the community in a community or website with the member. In other words, by showing the advertisements selected in the advertising portal in the shopping mall format to the club members, the club members receive the advertisement fee and induce shopping with the viewing of the selected advertisements.

As shown in FIG. 6, the advertisement of FIG. 9 is different in that the advertisement web pages are not displayed sequentially but are displayed in a small screen, and the user can check the advertisement web page within a short time. Of course, it is clear that the reserves may change accordingly.

The shopping cart advertisement web page may be displayed in place of the conventional banner advertisement. In other words, a registered web site (equivalent to the web server 16), for example, a registered member of Netian, sets up an advertisement for a field that he / she wants or is interested in by using a shopping cart. If the member ID and password are entered and connected, the shopping cart setting advertisement screen may be displayed as shown in FIG. According to the shopping cart setting advertisement screen, the reserve is recalculated and added to the registered member's account. However, when the non-registered member accesses, the advertisement displayed on the initial setting screen is displayed on the user PC of the non-registered member and no reserve is granted.

FIG. 10 shows an embodiment of a website (corresponding to web server 20) associated with an advertising portal (corresponding to web server 20), where a registered member accesses web server 16 and is displayed on a web page. When a shopping corner is clicked, the user is asked whether to see the shopping cart advertisement before going to the clicked link screen. If the user wants to see the shopping cart advertisement, the shopping cart advertisement (this is the advertisement preset by the user) is outputted. If the user does not want to see the advertisement, the user moves to the clicked screen. In order to confirm whether or not a member is connected, the web server 16 stores the ID of a member who has set a shopping cart.

An auxiliary screen for confirming the output of the advertisement is displayed at the bottom of FIG. 10. In other words, when a user clicks a specific menu on the webpage (a menu related to shopping in the drawing), the message "AD-mall. Do you want to see recommended ads?" Is displayed along with the Send or Cancel button. You can choose. When the user clicks the send button to view the recommended advertisement, the web server 20 sequentially transmits data including the shopping cart setting advertisement set by the member to the user PC 10 to sequentially display the advertisement screen as shown in FIG. 6. To be displayed. After the display of the advertisement is finished, the reserve for the output advertisement is calculated and stored for the member.

3 is one embodiment of a system for implementing the method of the present invention described above. As shown, a connection module 201 for inputting and outputting data for connection to a user PC and menu selection, an advertisement output module 202 for outputting an advertisement set by a user, and the advertisement output module 202. The cyber money calculation module 203 for deflating the cyber money according to the advertisement output to the user PC by the user, and the purchase module for outputting the data necessary for the purchase and storing the purchased item when the user selects the purchase on the advertisement screen. 204, a member DB 205 for storing general information about the member, a shopping cart DB 206 for storing the advertisement set by the user for each member, and data about the advertisement set by the user. Advertising data DB 207, and a communication interface module 208 for data transmission and reception with the user PC.

The modules are actually carried out by being loaded into the central processing unit 209 embedded in the web server 20. In addition, the DBs are stored in a storage device that can be read / written by a database manager such as a hard disk.

When the member accesses the web server 20 through the user PC 10, the access module 201 receives a member ID and password, and also recommends registration when the member is a non-registered member and selects a menu when updating the menu. It acts as an interface for displaying the screen. When the user connects via the Internet and inputs a member ID and a password, the access module 201 determines whether the password for the member ID stored in the member DB 205 matches and determines whether to allow the login. The member DB 205 also stores data on shopping cart setting advertisement data, reserves, and the like.

The advertisement output module 202 is for outputting a shopping cart setting advertisement set by a registered member. The advertisement output module 202 reads data on the setting advertisement stored in the shopping cart DB 206 with reference to the member ID, and reads the read data. It extracts the corresponding advertisement content from the advertisement data DB 207 and transmits it to the user PC 10.

The cyber money calculation module 203 detects the advertisement state output to the user PC 10 by the advertisement output module 202 and calculates a reserve amount according to each output state when all advertisements are output or stopped in the middle. Module. The reserve calculated by the cyber money calculation module 203 is updated in real time in the reserve storage field of the member DB (205). The updated reserve is output through the connection module 201 when the user is connected so that the user can check.

The purchase module 204 is for outputting data for purchase when the user reveals a purchase intention to purchase a specific product while the shopping cart setting advertisement is output. The output of the purchase data may be output from the web server 20 itself, and the user may select a product and transmit the purchase data to the corresponding advertiser site, or link the moving module directly to the corresponding advertiser site in the purchase module 204.

The communication interface module 208 is for data transmission and reception with a communication terminal (user PC, PCS, PDA, IMT 2000, etc.) of the user through the Internet (including wired Internet and wireless Internet), and interfaces with the corresponding communication terminal. It may include.

According to the present invention as described above, the user can purchase the goods by using the reserve to create the effect of customer satisfaction, avoid unnecessary surfing by eliminating unnecessary advertisements in advance, products that they want or have interest You can receive the latest news as the new data is updated, and you can receive various discounts by signing up.

In addition, advertisers can secure membership and own advertising at a low cost while multiple companies send advertisements at the same time, and have the advantage of extracting accurate statistics on purchases and refering them to the business direction.

Although the invention has been described in detail only with respect to the described embodiments, it will be apparent to those skilled in the art that modifications and variations can be made within the spirit and scope of the invention, and such variations or modifications will belong to the appended claims. .

Claims (11)

In the advertising method in a communication system in which a plurality of user PCs and a web server for operating at least one advertising portal site is connected through the Internet, A first step of accessing a web server using a user PC and requesting a login; a second step of outputting a shopping cart menu to designate and store a new advertisement when a new connection or menu update is requested in the first step; A third step of searching the shopping cart designated by the member when the connection or menu update is completed or the access of the registered member is confirmed; a fourth step of sequentially outputting specific advertisement contents using the advertisement setting data stored in the set shopping cart; And a fifth step of storing the reserve amount specified in the advertisement when the output of the advertisement specified in the advertisement is completed. The method of claim 1, The advertisement method is a customized advertisement method using a shopping cart, characterized in that further comprising a purchase request step for requesting the purchase of a specific product while the advertisement content is output for a set time in the fourth step. The method of claim 1, In the second step, the shopping cart advertisement setting process classifies a plurality of advertisements by category, sets a specific advertisement through a submenu of the classified category, and sets an output time for the set advertisement. Customized advertising method used. The method according to claim 1 or 3, In the second step, when the new access to the web server, the member ID and password are entered to register the member, the shopping cart setting advertisement is selected, and the e-mail address is input to store the member data in the database of the web server. Customized advertising method using. The method of claim 4, wherein The customized advertising method using a shopping cart, characterized in that by sending an e-mail asking whether the user sees the shopping cart setting advertisement set to the registered member's e-mail address to induce the user to watch the advertisement. The method according to claim 1, 4 or 5, Set a notification time for advertisement viewing from the user, when the corresponding time is reached, the personalized advertising method using a shopping cart, characterized in that it is connected to the user PC of the registered member from the web server to induce advertisement viewing. The method of claim 1, When the output pause state is set for a particular advertisement during the advertisement output in the fourth step, the output of the remaining advertisements are temporarily stopped. The method of claim 1, When the registered member who sets the shopping cart setting advertisement accesses another web server linked with the advertisement portal operation web server and clicks a specific menu, the registered member inquires whether to output the shopping cart setting advertisement set by the registered member, and when the printing member is allowed to print, the registered member. Customized data advertising method using a shopping cart, characterized in that by outputting the data corresponding to the shopping cart setting advertisements set in this order to the user PC of the registered member. The method of claim 1, When the registered member who sets the shopping cart setting advertisement accesses another web server linked with the advertisement portal operation web server, the other web server checks the member's ID and sends the shopping cart setting advertisement output data set by the registered member to the advertisement portal operation web server. Customized advertisement method using a shopping cart, characterized in that the received and output on the corresponding web page of the other web server. In a communication system in which a plurality of user PCs and at least one web server is connected through the Internet, The web server, a connection module 201 for inputting and outputting data for connection with a user PC and menu selection, an advertisement output module 202 for outputting an advertisement set by the user, and the advertisement output module 202. The cyber money calculation module 203 for decomposing the cyber money according to the advertisement output to the user PC by the member, the member DB 205 for storing general information about the member, and the advertisement set by the user for each member A shopping cart comprising a shopping cart DB 206 for storing, an advertisement data DB 207 including data on advertisements set by a user, and a communication interface module 208 for transmitting and receiving data with a user PC. Customized advertising system using. The method of claim 10, When the user selects a purchase on the advertisement screen, the advertisement system further comprises a purchase module (204) for outputting the data necessary for purchase and storing the goods set for purchase.