KR20020014028A - Internet based advertisement method and system - Google Patents

Abstract

PURPOSE: An internet-based advertisement method and system is provided to offer various data and convenience associated with goods and an advertisement to a user who watches the advertisement and obtain a maximum advertisement effect and a goods purchase effect using the Internet. CONSTITUTION: A user(303) and a web server(301) connect through an internet network. The web server(301) interworks with an advertisement-classified moving picture list database(305), an advertisement association detailed information database(307), a user-classified advertisement watching situation database(309), a user list database(311), and a goods purchase application situation database(313). The advertisement-classified moving picture list database(305) stores a moving picture file of a TV advertisement received from a sponsor together with an advertisement intrinsic number provided from a database itself. The advertisement association detailed information database(307) stores advertisement association information together with the advertisement intrinsic number. The user-classified advertisement watching situation database(309) stores information associated with cyber money provided to the user(303) when the user(303) selects a specific advertisement among advertisement lists. If the user(303) selects the specific advertisement among the advertisement lists of the web server(301), the web server(301) connects to a database through an ODBC(Open Database Connection), reads information such as an advertisement moving picture list and advertisement association detailed information, and outputs read information to a screen to be transmitted to the user(303).

Description

Internet-based advertising method and system {INTERNET BASED ADVERTISEMENT METHOD AND SYSTEM}

The present invention enables a user to watch a video advertisement without installing a web advertisement browser or the like on a user's computer, obtain various and detailed information related to the advertisement, and immediately purchase a desired product after watching the advertisement. The communication network includes an Internet-based video advertising method and system.

Conventional forms of Internet-based advertising include the use of banner advertising, the delivery of product images to catalogs or exhibitions, the way in which the advertisements are made during the prize holder's visit to the lottery site to check the prizes after sending out the prizes, If the user who reads the mail reads the details of the ad and takes a quiz, he or she will go to the advertiser's homepage to receive incentives, and give the chance to win prizes only for users who have read the contents of a specific site from the beginning or the end. For example, there are advertising methods using real-time internet broadcasting using a network, a method of automatically displaying various advertisement contents in the background of a web browser at the same time as accessing an internet web page, and an internet advertising method using a web advertising browser.

1 is a diagram illustrating a method for providing a banner advertisement among Internet-based advertisements to a user by a web server according to the related art.

Referring to FIG. 1, a user 103 and a web server 101 are connected through an internet network 105. When the user 103 requests a connection to the web server 101, the web server 101 is connected to the web server 101. When a web page is transmitted to the user 103 and the user 103 clicks on a specific banner advertisement on the transmitted screen, the user is paged to a product related site.

Internet banner advertising is a method of placing a graphic containing an image of a product or advertisement text in a certain area of the screen. An advertisement using a banner generally includes a banner advertisement of a corresponding product on a web site where an operator of the website receives a certain amount from the advertiser. It is used to post on the operator's website along with the main contents of the site.

In banner ads, if a user sees a banner ad on a website and wants more information about that product because the banner is too small, the banner ad alone requires users to click on the banner ad to go to the mall or advertiser homepage with the relevant product. Cannot provide immediate and detailed advertising to

Banner ads are not the main content of the website, so they are provided on the screen in the form of relatively small images. The user's interest is the main contents of the website, and after accessing the site, only the relevant information is collected and moved to other sites. That is, the site expects the advertisement effect of the product using the banner advertisement, but the user often moves to another site without recognizing the banner advertisement.

Compared to existing ads, banner ads are less visible and simple banner ads cannot deliver all the images and content of products to users, so some sites manage users as members and pay a certain score to users who click on banners. The operator of the company uses a method of giving a portion of the advertising cost received from the advertiser to the user in the form of a prize or cyber money.

However, the present prizes are displayed through numerous banner advertisements on each page of countless websites on the Internet, so the image of the product or the exact advertisement contents cannot be highlighted to the user.

This time, we will look at the Internet advertising method using a web advertising browser.

2 is a view showing a method for advertising using a web advertising dedicated browser according to the prior art.

Referring to FIG. 2, the user 209 and the web server 201 are connected through an internet network 207, and the web server 201 includes a web advertisement-specific browser file 203 and a video advertisement database 205. .

A method using a web advertising dedicated browser is provided with a web server 201 providing a web advertising dedicated browser and a user computer connected to the web server 201 and the internet network 207 to perform online communication. In, the advertisement is made while the computer of the user 209 is provided with means for displaying a video of the browser site dedicated to the web advertisement.

The operator of the site separates and registers an advertisement file of a plurality of videos produced by an advertiser and an advertisement file of a still image having a download function, and when a user 209 accesses the website and clicks on the video, The amount of time for viewing the advertisement is counted and a predetermined amount is accumulated and stored on the server side. When the still image is clicked and downloaded and applied to the desktop of the user's computer, the user accumulates and stores a predetermined amount.

In the above advertising method, in order to watch a video advertisement, a user must first have a means for downloading a web advertisement browser installation file provided by a website and installing the same on a user's computer to display a video of a web advertisement browser site. There is a hassle.

Accordingly, an object of the present invention is to provide various materials and conveniences related to goods and advertisements to a user watching an advertisement, and to provide an internet video advertisement method and system that can maximize the effect of advertisement and purchase of goods using the Internet. will be.

Another object of the present invention is to provide an advertisement video without installing a dedicated browser for viewing advertisements on a user's computer, and to provide a variety of additional materials related to the advertisement as an Internet-based video advertising method and system To provide.

It is still another object of the present invention to provide a method and system for internet-based video advertising that provides a more accessible, more visible, and multimedia 3rd generation video advertisement, unlike a banner advertisement displayed on a portion of a screen of a website.

1 is a diagram illustrating a method for providing a banner advertisement among Internet-based advertisements to a user by a web server according to the related art.

Figure 2 is a view showing a method for advertising using a web advertising dedicated browser according to the prior art.

3 is a schematic system for providing an internet-based multimedia video advertisement according to an embodiment of the present invention.

4A is a flowchart illustrating a method for selecting an advertisement for a user to watch according to an exemplary embodiment of the present invention.

4B is a flowchart illustrating a method of outputting and transmitting video and advertisement related information of an advertisement selected by a user according to an exemplary embodiment of the present invention on a screen;

4C is a flowchart illustrating a method of storing video advertisement viewing information of a user in a database according to an exemplary embodiment of the present invention.

5 is a diagram illustrating a screen output form of an Internet advertisement output by a user's request according to an exemplary embodiment of the present invention.

6 is a flowchart illustrating a method of writing an Internet letter according to an exemplary embodiment of the present invention.

FIG. 7 is a diagram illustrating an output form of a screen for selecting stationery with a background image of an advertisement screen according to another exemplary embodiment of the present invention. FIG.

8 is a view showing a display form of the Internet letter writing according to another embodiment of the present invention.

9 is a screen output example of an Internet advertisement form output by a user request according to another preferred embodiment of the present invention.

10 is a screen output example of Internet writing according to another preferred embodiment of the present invention.

<Explanation of symbols for the main parts of the drawings>

301; Web server 303; user

305; Video List Database by Ad

307; Ad Details Database

309; Ad Watch Status Database by User

311; User list database

313; Product Purchase Status Database

According to an aspect of the present invention for achieving the above objects, it is connected to a user computer via a communication network, wherein the user computer does not have a dedicated web advertising browser, respectively advertising video material, the advertising video A web server having a plurality of advertisement lists including still images and advertisement related information corresponding to the data, wherein the user can display the still image and the advertisement related information corresponding to the advertisement selected by the user using the plurality of advertisement lists. Transfer to the user's computer, and when the user clicks on the still picture, the moving picture material corresponding to the still picture is sent to the user's computer and the moving picture material is transferred to the user's computer. And the user corresponds to the advertisement A network-based advertising method for linking to an electronic commerce system, wherein the user can purchase the product at a predetermined price in the electronic commerce system, when the purchase application button of the product is clicked, an apparatus corresponding to the method And a system.

In a preferred embodiment provided with a network-based advertising method, the predetermined price is characterized in that at least one of cyber money, cyber lottery.

In another preferred embodiment provided with a network-based advertising method, the step of providing the user with the predetermined price is characterized in that to accumulate the cyber money or the cyber lottery in a database.

Next, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings.

3 is a diagram illustrating a schematic system for providing an internet-based multimedia video advertisement according to an exemplary embodiment of the present invention.

Referring to FIG. 3, a user 303 and a web server 301 are connected through an internet network, and the web server 301 is an integrated or separately configured advertisement video list database 305 and an advertisement related information database 307. ), The advertisement viewing status database 309 for each user, the user list database 311, the product purchase application status database 313, and the like.

The video list database 305 for each advertisement stores video files of TV advertisements received from advertisers together with the advertisement unique numbers assigned from its own database. The advertisement related information database 307 provides CF contents introduction and episodes when shooting CF. , Advertisement information such as model introduction in CF, CF background music, NG scene, FULL VERSION CF other than TV broadcasting, and E-MAIL with CF scene are stored along with advertisement unique number.

The advertisement viewing status database 309 for each user stores information related to cyber money that is paid to the user when the user selects a specific advertisement from the advertisement list to watch the video.

When the user 303 selects a specific advertisement from the advertisement list of the web server 301, the web server 301 accesses a database through ODBC (Open Database Connection) to display information such as advertisement video list and advertisement related information. It is read and printed on the screen according to the specified form and sent to the user.

With reference to the accompanying drawings, a method for internet video advertising using the internet-based video advertising system according to the present invention shown in FIG. 3 will be described step by step.

4A to 4B are flowcharts illustrating a method of providing an internet video advertisement to a user according to an exemplary embodiment of the present invention.

4A to 4B, when a user requests a connection to a web server (S401), the web server transmits an initial screen of a web advertisement site to the user (S403). The initial screen of the web advertisement site provides a list of advertisement types that can be selected by the user, and menu icons such as user login and company introduction.

The user must log in before viewing the video ad and related information. The user login is the same as the traditional login method used on the Internet, and the user ID of a successful user is a part of the web server until the user closes the web browser. Will be remembered at step S405.

When the user logs in and returns to the initial screen again and requests the web server to access the advertisement type list page (S407), the web server transmits the advertisement type list to the user through HTTP (S409).

When the user selects a specific advertisement type from the transmitted advertisement type list as in the above method (S411), the web server receives and transmits all of the advertisement lists corresponding to the selected advertisement type to the user (S413). If again selects a particular advertisement (S415) the advertisement unique number of the corresponding advertisement is delivered to the web server.

That is, when a user selects a specific advertisement from the list of advertisements, the web server receives the advertisement unique number of the advertisement (S417) and accesses the database through ODBC (S419) to display the video list table for each advertisement in the database and detailed information about the advertisement. After obtaining information corresponding to the advertisement unique number from the table (S421), the information is output in a form as shown in FIG. 5 and transmitted to the user (S423).

FIG. 5 is a diagram illustrating a screen output form of an Internet advertisement output by a user request as in the above method.

Referring to FIG. 5, the screen output form 501 of the Internet advertisement includes an advertisement video viewer 503 in the center portion, a product image 505 on the left side thereof, a letter 507, a shopping mall 509, and an NG collection 511. ), The company logo (513), CF Song (515), shooting location introduction (517), model introduction (519), etc., on the right side of the advertisement video viewer (503). A part 521 for providing at least one of a product list image of the product list, wherein the product list and the product image are products appearing in the Internet advertisement or directly connected to a shopping mall or an advertiser site as products of an advertiser company of the Internet advertisement; A portion 523 appears describing the details of the items.

When the user accesses a web server through HTTP (Hyper Text Transfer Protocol) and selects a specific advertisement from the list of advertisements, the still image of the advertisement selected by the user is transmitted to the advertisement video viewer 503 of the advertisement output screen 501. Icons on the left and right side show various information related to the advertisement.

When the user clicks on the still image of the advertisement in the video viewer portion 503, the advertisement video file on the server is transmitted to the user's computer through the network to watch the video advertisement.

The icons that appear on the left and right of the advertisement video viewer 503 are linked to respective web pages that provide detailed information related to the advertisement. Clicking on each icon displays detailed information related to the item in the area below the screen ( 523) or go to that page.

At the bottom of the advertisement video viewer 503, a list of all the products appearing in the advertisement, the list of products appearing in the form of at least one of the text and the product image-appears in the form of Marquee (521) to scroll to view the products If one of the products in the list is clicked, the advertiser's homepage of the product or the shopping mall operated by the present invention. Marquee is a certain phrase or image that appears repeatedly from side to side in a certain area of the web browser screen, focusing the user's eyes to allow the user to move to the shopping mall site.

For example, when a user selects a jeans advertisement of a specific clothing company from an advertisement list, an advertisement output form including a still image of the advertisement and additional information is transmitted from a web server. When the user clicks the still image in the video ad viewer, the video file of the advertisement is transmitted from the web server through the network, and the video ad is run for a certain time. When the user who viewed the video ad clicks the company logo icon, A new web browser screen will appear, linking you to the advertiser's home page. If you select the product image icon, the new web browser screen displays a large photo image of the jeans, detailed information such as product number, material, sale price, and product characteristics, so that you can understand the product without going directly to the store.

When the user clicks the location introduction icon, a detailed description of the location of the advertisement is displayed in the lower part of the video advertisement viewer. When the NG scene icon 513 is selected, the NG scene video file of the advertisement on the server is displayed through the network. It is sent to your computer and simultaneously runs on your computer in a streaming manner.

When the user clicks on the model introduction icon, a list of photos in which the model appeared in the advertisement is wearing the products of the clothing company appears on a new page. When you select each photo image, the photo image of the product is displayed in the lower left of the screen, and the purchase quantity, purchase request button and product number, material, sale price, and product features are displayed in detail on the right side. When the user enters the purchase quantity and clicks the purchase request button, the user ID and product number are transferred to the web server, and the purchase request information is stored in the database.After the product purchase request, the user can make a payment with the accumulated cyber money or credit card. The goods are delivered to the user's address.

When the user clicks on the still screen of the video advertisement viewer after receiving the advertisement output screen as shown in FIG. 5 (S425), the user ID and the unique number of the corresponding advertisement are transmitted to the web server, and the web server receives the advertisement (S427). .

At this time, if the user clicks the still image of the video advertisement viewer after logging in, the user's ID stored in a specific part of the web server will be sent to the web server along with the advertisement's unique number. If not, the user's ID is not transmitted to the web server (S429).

When the web server receives the user ID and the unique ID number of the user, the user accesses the database through ODBC (S431) and a certain amount of money paid to the user for the user ID, the unique number of the advertisement, and the advertisement in the advertisement viewing status table for each user in the database. Save the cyber money (S433).

6 is a flowchart illustrating a method of Internet writing according to an exemplary embodiment of the present invention.

Referring to FIG. 6, when a user requests access to a stationery list page of a web server (S601), the web server transmits a stationery list with an advertisement as a background image to the user (S603) as shown in FIG. 7. . FIG. 7 is a diagram illustrating an output form of a screen for selecting stationery with a background image of an advertisement screen according to another exemplary embodiment of the present invention.

Referring to FIG. 7, the screen includes an area 703 for selecting stationery in the center, a shopping mall area 705, a product name 707 on the left side, an AD description (cyan) 709, an advertisement scene 711, and an NG. The scene 713 is composed of an area in which icons such as a company logo 715, a CF song 717, and a letter 719 are located on the right side of the stationery selection area.

The icons that appear on the left and right of the stationery selection area 703 link to individual web pages that provide additional information related to the advertisement. Clicking on each icon displays the details related to that item in the area below the screen. Appear or go to that page.

Subsequently, when the user selects a specific stationery from the displayed stationery list 703 as shown in FIG. 7 (S605), the web server receives it and transmits a letter writing screen as shown in FIG. 8 to the user (S607). 8 is a view showing a screen output form of the Internet letter writing according to another embodiment of the present invention.

Referring to Fig. 8, the letter writing screen 801 is composed of a recipient 803, a title 805, contents 807, and a send button 809.

Referring back to FIG. 6, when the user writes the recipient 803, the title 805, and the content 807 of the compose screen 801 sent from the web server, and presses the send button 809 (S609), the web server Receives this and confirms that all items such as the recipient 803, the title 805, the content 807, etc. have been entered. If any of the above items is not entered, the web server outputs a message requesting entry of the corresponding item on the screen and sends it to the user. If all items are entered, the web server sends an e-mail to the recipient ( S6011).

9 is a screen output example of an Internet advertisement form output by a user request according to another preferred embodiment of the present invention.

10 is a screen output example of an internet letter writing according to another preferred embodiment of the present invention.

The present invention is not limited to the above embodiments, and many variations are possible by those skilled in the art within the spirit of the present invention.

As described above, according to the Internet-based video advertising method and system according to the present invention, even if the user computer does not have a means such as a dedicated browser for viewing advertisements, detailed information related to video advertising and advertising can be provided.

In addition, according to the Internet-based video advertising method and system according to the present invention, since the advertising video and the additional materials associated with the advertising are the main content of the website, the user can receive various information such as TV commercials, product photos, detailed information, etc. Can provide.

In addition, according to the Internet-based video advertising method and system according to the present invention, since the advertisement video and advertising and product photos and the like are provided over the entire area of the screen, the user can go to the actual store without seeing the product and You can get a lot of status.

In addition, according to the Internet-based video advertising method and system according to the present invention, unlike providing a banner advertisement on a portion of the website used in the existing Internet advertising market or through a prize, etc., more accessible, more visible and multimedia 3 Generation video ads can be provided.

In addition, according to the Internet-based video advertising method and system according to the present invention, if the user selects the desired type of advertisement, the advertisement list of the selected advertisement type is provided, and the user can select an advertisement to watch from the advertisement list.

In addition, according to the Internet-based video advertising method and system according to the present invention,

When a user finds a desired advertisement at a desired time and requests a web server to execute an advertisement video, the advertisement video file is transmitted from the web server to provide an advertisement in a community format in which the advertisement video is implemented.

In addition, according to the Internet-based video advertising method and system according to the present invention, since the 60 hour, 30 second, ... hourly video advertising material is provided, the user can select and watch the desired hourly advertising.

In addition, according to the Internet-based video advertising method and system according to the present invention, when a user registers as a member and logs in using the user's ID and password, and the user clicks the screen of the video to watch the advertisement, the web server is the user's ID It can receive the unique ad number and deliver it to the database server's database through ODBC (Open Database Connection).

In addition, according to the Internet-based video advertising method and system according to the present invention, the member ID and the unique number transmitted from the web server to the database server when the member watched the video advertisement is a predetermined amount in the advertisement viewing status table for each member of the database Can be saved with your cyber money.

In addition, according to the Internet-based video advertising method and system according to the present invention, the cyber money is a virtual amount paid in accordance with the current state of viewing the advertisement of the user, the cyber money received from the web server through the user watching the video advertising schedule If the amount is more than the user can use the cyber money to purchase goods in the shopping mall operated by the present invention.

In addition, according to the Internet-based video advertising method and system according to the present invention, all the corresponding product list in the advertisement is provided with a marquee of at least one of the text, product image in a specific area of the video advertising output screen, If you click on a specific product in the product list, you can go directly to the shopping mall site or the advertiser homepage where the product can be purchased.

In addition, according to the Internet-based video advertising method and system according to the present invention, it provides a user with advertisements for the product and a variety of detailed information, and can expect the maximum advertising effect and product purchase effect as an advertisement using the Internet.

Claims (20)

In the network-based advertising method in a web server connected to the user computer via a communication network, and connected to the database, If the user selects a particular advertisement using a plurality of advertisement lists, transmitting an advertisement output form corresponding to the selected advertisement to the user computer; Transmitting, by the web server, video data of the advertisement to the user computer when the user clicks on an advertisement stop screen of the advertisement output form; Providing a constant price for the user corresponding to transmitting the moving picture material to the user computer; Providing a list of goods for which the user can purchase goods corresponding to the advertisement Network-based advertising method comprising a. In the network-based advertising method in a web server connected to the user computer via a communication network, and connected to the database, Accessing a stationery list page in which a scene of the advertisement in the advertisement is set as a background of the stationery; Selecting, by the user, a specific stationery from the stationery list; Transmitting a letter writing page having a background selected by the user to the user; When the user inputs a recipient, a title, and a content, and presses the send button, transmitting the input content to the recipient. Network-based advertising method further comprising. The method of claim 1, Sending an advertisement output form corresponding to the selected advertisement to the user's computer Transmitting, by the user computer, an advertisement unique number corresponding to the advertisement selected by the user through the network to the web server; Receiving, by the web server, the advertisement unique number and extracting a still picture file name and advertisement related detailed information corresponding to the advertisement from the advertisement related detailed information database; The web server outputting a still picture file corresponding to the extracted advertisement still picture file name and the advertisement related detailed information in the advertisement output form and transmitting the same to the user computer; Network-based advertising method further comprising. The method of claim 1, The web server transmits the video material of the advertisement to the user computer When the user clicks the advertisement stop screen, transmitting, by the user computer, an advertisement unique number corresponding to the advertisement to the web server through a network; The web server receiving the advertisement unique number and extracting a video advertisement file name corresponding to the advertisement from the advertisement video list database through ODBC; Transmitting, by the web server, an advertisement video file corresponding to the extracted advertisement still picture file name to the user computer; Network-based advertising method further comprising. The method of claim 1, Providing a constant price to the user in correspondence with the transmission of the moving picture material to the user's computer When the user clicks on an advertisement stop screen, the web server receiving an ID of the user and an advertisement unique number corresponding to the advertisement; Storing, by the web server, a predetermined price corresponding to the viewing of the advertisement video data and the user ID in the product purchase application status database through ODBC; Network-based advertising method further comprising. The method of claim 1, Providing a list of products for which the user can purchase goods corresponding to the advertisement Selecting a specific product from a product list of the advertisement output form by the user; Moving to a shopping mall site or an advertiser homepage where the product purchase application can be made; Enter the purchase quantity and press the purchase request step to save the product purchase request information Network-based advertising method further comprising. The method of claim 1, The database is It includes a video list database for each advertisement, a detailed advertisement related information database, an advertisement viewing status database for each user, a user list database, and a product purchase application status database. The method of claim 2, Detailed information about the advertisement Providing a product image of the selected specific advertisement, the logo of the advertiser company, the advertisement as a background image, an icon providing a link to the NG collection, CF song, shooting location introduction, model introduction Network-based advertising method characterized in that. The method of claim 8, The logo of the advertiser company is Clicking on the logo of the advertiser company to provide a link to go to the homepage of the advertiser company Network-based advertising method characterized in that. The method of claim 8, The letter icon Providing a link to a page that allows the user to write a letter from the scene featured in the advertisement in the background of the letter paper. Network-based advertising method characterized in that. The method of claim 8, The NG collection icon Providing a connection to watch a video of the NG scene generated by shooting the commercial Network-based advertising method characterized in that. The method of claim 8, The CF Song icon Providing a link to download music used as the background music of the advertisement; Network-based advertising method characterized in that. The method of claim 8, The shooting location introduction icon Providing a link to a page including at least one of a photograph of a photographic location of the advertisement, a location of a photographing location, and a method of obtaining a photographing location; Network-based advertising method characterized in The method of claim 8, The model introduction icon Providing a link to a page that includes at least one of a photo, a profile, a fashion of a model appearing in the advertisement, and a reason for casting the model of the advertisement. Network-based advertising method characterized in The method of claim 8, The above product list At least one of a text and a product image, the list is displayed in the form of moving to the left and right of the screen, and the user can scroll the screen. To your product's advertiser homepage Network-based advertising method characterized in that. The method of claim 1, The constant price is At least one of cyber money or cyber lottery Network-based advertising method characterized in that. A network-based advertising device in a web server connected to a user computer through a communication network and connected to a database, When the user selects a particular advertisement using the plurality of advertisement lists, the advertisement output form corresponding to the selected advertisement is transmitted to the user computer. A transmission unit for transmitting, by the web server, video data of the advertisement to the user computer when the user clicks on an advertisement stop screen of the advertisement output form; A control unit for providing a predetermined price to the user in correspondence with transmitting the moving picture material to the user computer; A storage unit for storing the purchase request details when the user selects a specific product from a list of products corresponding to the advertisement and makes a purchase request; Network-based advertising device having a. A memory in which a program is stored; A processor coupled to the memory to execute the program Including but not limited to: The processor by the program, If the user selects a particular advertisement using a plurality of advertisement lists, transmitting an advertisement output form corresponding to the selected advertisement to the user computer; When the user clicks on an advertisement stop screen of the advertisement output form, the web server transmitting video data of the advertisement to the user computer; Providing a constant price for the user corresponding to transmitting the moving picture material to the user computer; Storing the purchase request history when the user selects a specific product from a list of products corresponding to the advertisement and makes a purchase; To run Network-based advertising system, characterized in that. A network-based advertising device in a web server connected to a user computer through a communication network and connected to a database through ODBC, The user accesses a stationery list page with the scenes in the ad as the background of the stationery, A control unit for the user to select a specific stationery from the stationery list; A transmission unit for transmitting a letter writing page with the stationery selected by the user as a background to the user; Transmitting unit for transmitting the input content to the recipient when the user enters the recipient, title, content and press the send button Network-based advertising device having a. A memory in which a program is stored; A processor coupled to the memory to execute the program Including but not limited to: The processor by the program, Accessing a stationery list page in which a scene of the advertisement in the advertisement is set as a background of the stationery; Selecting, by the user, a specific stationery from the stationery list; Transmitting a letter writing page having a background selected by the user to the user; When the user inputs a recipient, a title, and a content, and presses the send button, transmitting the input content to the recipient. To run Network-based advertising system, characterized in that.