KR20020012027A - PPL advertising system through internet and the method - Google Patents

Abstract

PURPOSE: A system and a method for PPL(Product Placement) advertisement using the Internet are provided to smoothly supply property, locations and material to broadcasting companies needing sponsors by providing information and to implement an open market completely supporting buyers and providers by providing sponsor demand and purchase information to member companies needing marketing places. CONSTITUTION: The method comprises steps of preparing PPL basic data by providing sponsor information to a member advertiser and member company information to advertisement media(100), requesting examination to the advertisement media by analyzing a project and sponsor information and categorizing products(200), providing data to develop a demand for sponsorship by deriving the result of examination as first request data and providing data presenting a design(300), recommending the advertisement media a company by selecting a company based on concept, quantity, timing and price(400), and contracting with the recommended company, producing an advertisement, paying the cost to the advertisement media and receiving a charge from the advertisement medial(500).

Description

PPL advertising system using internet and its method {PPL advertising system through internet and the method}

The present invention relates to an advertisement method using a movie or a broadcast. More specifically, each broadcaster in need of sponsorship is provided with a supply information so that a smooth supply of props, places, and materials can be made by actively utilizing a database held by the company. In addition, by providing purchase information such as sponsored demand information for each broadcasting medium to the member companies that need marketing space, the PPI advertising system using the Internet enables the implementation of an open marketplace that fully supports buyers and suppliers. It's about how.

In general, the Internet is not limited to a specific field but is widely used, and the number of Internet users using the Internet is rapidly increasing as it becomes a part of real life.

Accordingly, the number of Internet sites that provide specific services to Internet users is increasing rapidly, and the demand for advertising on the Internet is increasing rapidly.

As the Internet is widely spread as described above, the reason why it is becoming a new advertising medium is that the advertising cost is more practical and effective than any other medium.

Recently, advertising promotion marketing, such as giveaways or discount coupons, has been introduced to attract more attention and boom.

Most commercial commercials using the Internet have established an administrator site on the administrator server to secure users who use the Internet as members, and members (netizens) access the site to view advertisements and pay a certain amount or accumulate cyber money. Advertisers are made by paying advertising fees to site operators.

To do this, the site operator displays an ad-related band graphic called 'banner advertisement' on the homepage of the Internet, and when a visitor clicks on the graphic, the user enters the advertiser's Internet site or displays more detailed advertisement contents on the screen. To advertise your product or company.

Therefore, the general user could see the advertisements and information provided by the web site of the Internet only when the user visited the homepage, and the company which opened the homepage was provided to the user only while the user visited the homepage. Could deliver advertising and information.

In other words, Internet advertisements require users to visit related sites and click on banner advertisements. The banner advertisements are linked to advertiser sites or linked to screens showing more details. And there is a problem that can not transfer information.

In addition, many netizens have conventionally dissatisfied with the existing advertising site that it takes too long to actually get money into their hands, and the advertiser also had a problem that the advertisement effect was greatly reduced by low exposure and attention.

Meanwhile, a marketing communication technique developed by Hollywood in 1945 for consumers who are suffering from conventional commercials is called Product Placement (PPL).

The PPL is classified into PPL and Star Marketing.

In a small sense, PPL aims at advertising effects by showing the audience's impression by naturally exposing the advertiser's product to the content development by using the product or place in a program such as a drama or show program produced in a movie or broadcasting station.

Although indirect advertising activities, rather than active and explicit advertising activities such as general advertising, have a great effect on inducing potential consumption propensity to viewers.

There are many differences in the advertising effectiveness of PPL sponsorships.

It is true that even though it was not unexpected, there are a lot of cases that suddenly become explosive and see explosive effect in a short time, and even though the effect is negative even though the film or drama is largely sponsored.

In terms of the adventurous effect, PPL advertising is the same as other advertising means.

Paper advertisements and general broadcasting advertisements (CM, subtitles, product sponsorships) may not be effective even though they have invested a lot.

In order to minimize these results, advertising planning companies have specialized research, analysis, and advertising planning and production.

But even with this expertise and experience, failure exists.

However, advertising from PPL sponsorship is different from general advertising in many ways.

You can surpass CM's effectiveness by investing in simple products, locations, and small sponsorship costs (compared to TV CF). Every program has scenarios and scripts with basic concepts.

Advertisers can look at the synopsis and judge whether or not it is connected with the concept of the program and the product image of the program before the sponsorship. Performers, directing staff, etc.) are very economical in that they are naturally used as advertising staff for advertisers.

Basically, PPL advertising has unlimited advertising potential.

There are many cases where places and products that have been used in many programs burst into the spotlight.

Most advertising means causing explosive consumption tend to come from PPL sponsorship.

You don't have to go, but many lovers go to Jeongdongjin (hourglass) and don't have to buy it, but they find a costume worn by their star.

Every age group and each individual has their own star.

They are interested in each star's life as they watch their own star.

When a star wears a brand's costume during the show, fans inspire the consumer's motivation to imitate the star's identity.

It is also true that if a certain brand of clothing is frequently exposed on the air, it will have a great effect on brand awareness.

In the film, the main character dressed, eaten and touched the audience, unaware of their desire for consumption, and helped to maintain the reality of the film.

In particular, PPL, rather than direct product advertisements that last for only 15 to 30 seconds, brings high recognition and trust to the emerging brands, which may have a significant impact on product or brand preference and purchase.

For example, the chocolate snack Reese's Pieces, which appeared in Steven Spielberg's film [E.T.], grew 65 percent in just three months after its release.

However, in the conventional PPL as described above, the advertiser directly contacts the advertising medium and concludes a contract according to the advertising sponsorship, or the advertising medium selects the advertiser directly and proposes the advertising support offline, thereby limiting time and human limitations. There is a problem that can not overcome, due to this enormous marketing costs.

Accordingly, the present invention was devised to solve the above-mentioned problems, and each broadcasting company that needs sponsoring is actively utilized the database held by the company to supply the supply information so that a smooth supply of props, places, and materials can be achieved. Memberships that provide marketing space and purchase information, such as sponsored demand information for each broadcasting medium, can be provided to the member companies that require marketing spaces, thereby enabling an open marketplace that fully supports buyers and suppliers. And a method thereof.

PPI advertising system using the Internet of the present invention for achieving the above object,

A PPL web server that receives membership registration and business registration on the Internet and provides sponsorship information and member company information on a web screen;

Advertisers that provide support to create advertising effects such as clothes, places, props, dot com, furniture, cars, etc. through the PPL web server; And,

It is characterized in that it is configured as an advertising medium for receiving advertisements from the advertiser through the PPL web server to produce an advertisement.

In addition, PPI advertising method using the Internet of the present invention for achieving the above object,

A preparatory process of providing basic information to the registered advertisers by providing sponsorship information and providing member company information to a company-registered advertising medium;

A planning process of analyzing the project generated by the preparation process by product / time / schedule, etc., analyzing sponsorship information, categorizing the product by product, and requesting a review by an advertisement medium;

A coordination process of deriving the results of the evaluation of sponsor information requested in the planning process as primary request data according to the requirements of an advertisement medium, and providing data for developing sponsorship demand by presenting a plan;

A decision process of selecting a company in consideration of the concept / quantity / time / price of an advertiser who applied for participation based on the data provided in the adjustment process, and then recommending the company selected in the advertisement medium; And,

After signing a contract with the recommended company in the decision process, the advertising medium provided with the support from the advertiser produces the advertisement, the advertiser pays the advertising medium for the cost of producing the advertisement from the advertiser, and the agency fee is paid from the advertising medium. It is characterized by consisting of the execution process of receiving the payment.

1 is a block diagram of a PPI advertising system using the Internet according to the present invention,

2 is a flowchart illustrating an operation of the FIEL advertisement method using the Internet according to the present invention;

3 is an exemplary initial screen of a PPL web server according to the present invention;

4 is a screen example of a state where "PPL by broadcaster" is clicked on FIG. 3;

5 is a screen example of a state where " MBC "

6 is a screen example of a state where "three friends" is clicked in FIG.

FIG. 7 is a screen example of a state where " PPL for each person " is clicked on FIG. 3;

FIG. 8 is a screen example of a state where "strong yeonyeon" is clicked on in FIG.

FIG. 9 is a screen example of a state where “PPL by company” is clicked in FIG. 3;

FIG. 10 is a screen example of a state where “A2P” is clicked in FIG. 9;

FIG. 11 is a screen example of a state where “PPL image” is clicked in FIG. 3;

FIG. 12 is a screen example of a state where “star classic house” is clicked in FIG. 3;

FIG. 13 is a screen example of a state where "broadcast entertainment" is clicked on in FIG. 3;

FIG. 14 is an exemplary view of a screen where a "membership subscription" is clicked in FIG. 3.

<Description of the symbols for the main parts of the drawings>

10: PPL Web Server 20: Advertiser

30: advertising media

Hereinafter, exemplary embodiments of the present invention will be described with reference to the accompanying drawings.

PPI advertising system using the Internet according to the present invention, as shown in Figure 1, the PPL web server 10 to receive membership registration and company registration on the Internet, and to provide sponsorship information and member company information on a web screen; An advertiser 20 providing sponsorship to create advertising effects such as clothes, places, props, dot com, furniture, and cars through the PPL web server 10; And an advertisement medium 30 that receives the sponsored product from the advertiser 20 through the PPL web server 10 to produce an advertisement.

The PPI advertising system using the Internet of the present invention configured as described above, the advertising effect of companies (member companies) that participate in PPL, that is, costumes, places, props, dot com, furniture, cars, etc., first through the PPL web server 10 Advertisers 20 that provide sponsorship to create a sponsorship and advertisement media 30 that provide sponsored products from the advertiser 20 to produce advertisements are recruited to generate basic data.

Members are classified into two types: regular members and regular members.

First, when a general member registers in a category of the PPL web server 10, which is the present system, a new member is automatically registered, and the category is raised in the category of the PPL web server 10.

The PPL web server 10 provides basic information of each company on the site, and links to the homepage of member companies.

At this time, there is no special subscription fee and only a certain fee (the difference depends on the PPL advertisement) is paid when providing the PPL advertisement.

In addition, after the PPL advertisement, the PPL advertisement video is uploaded to the site of the PPL web server 10 and the home shopping site of the member company's homepage and the PPL web server 10 for home shopping through the ON line.

Secondly, regular members are the same as regular members, except that they regularly update the member's information every month while producing and managing the homepage of the regular member, and turn on and off the line with the PPL web server 10. Through advertising and event cooperation, the company actively engages in advertising and promotion activities.

In addition, when there is a PPL sponsor of the broadcasting station, it is introduced as a priority, provides the members with detailed information of the PPL, actively participates in other advertising means, and regular members can reserve a desired form or program in advance.

Here, since the member companies need all kinds of products and places because all programs are produced based on reality, any company can be a member company.

After generating the basic data as described above, PPL cooperation between the advertiser 20 and the advertising medium 30 through the PPL web server 10 proceeds in two directions.

First, the advertiser 20 as a member company may select a sponsored program by introducing the program of the PPL web server 10, and the broadcasting medium 30 such as a broadcasting station may be a member company through a site of the PPL web server 10. PPL cooperation is made when the conditions are met between the two parties by receiving the information about the advertiser 20.

Of course, under the same conditions, regular members receive priority.

When the PPL sponsorship is decided as a company as described above, the PPL web server 10 will contact the member company, that is, the advertiser 20, and explain how to proceed along with the synopsis and the script, and present the matters to be prepared. .

The PPL work of the advertiser 20 adopted as described above is managed by the PPL web server 10 of the present system. The advertiser 20 reserves the desired program or content in advance and the program is preferentially planned. It will provide sponsorship opportunities and cooperate and act on other direct / indirect activities based on the PPL.

On the other hand, when a broadcasting station and production, which are advertising media 30, produce a program, various products and places are needed in the development of contents, and the PPL web server 10, which is the system, introduces and sponsors a company having such a need. Is given.

Referring to the flowchart of the advertisement method of the PPI advertising system using the Internet of the present invention operating as described above, as shown in FIG. 2, the sponsored information is provided to the registered advertiser, and the member company information is provided to the advertising medium registered with the company. Providing a preparation process 100 for generating PPL basic data; A planning process 200 for analyzing the project generated by the preparation process 100 by product / time / schedule, etc., analyzing sponsorship information, categorizing by product, and requesting a review by an advertisement medium; Coordination process (300) for deriving the results of the review of the sponsor information requested in the planning process (200) as the primary requirement data according to the requirements of the advertising media, and providing the data to develop sponsorship demand by presenting a plan ; A decision process 400 of selecting a company in consideration of the concept / quantity / time / price of an advertiser who applied for participation by the data provided in the adjustment process 300, and then recommending the selected company to the advertisement medium; And, after signing a contract with the company recommended in the determination process 400, the advertising medium provided with the support from the advertiser produces the advertisement, the advertiser pays the costs for the advertising production from the advertiser to pay the advertising medium, It is executed by the execution process 500 to receive the agency fee from the medium.

Therefore, the advertisement produced by the advertisement medium 30 by receiving the sponsorship from the advertiser 20 as described above is provided through the site of the PPL web server 10.

Here, the advertiser 20 registers on the site of the PPL web server 10 which is the present system in order to sponsor advertisements produced by the company-registered advertising medium 30.

At this time, the initial screen of the PPL web server 10, as shown in Figure 3, at the top of the initial screen, homepage / PPL by broadcaster / PPL by person / PPL by company / PPL image / PPL shopping mall / PPL auction / star regular / broadcast A menu such as entertainment / membership subscription / bulletin board is displayed, and a member ID and password are entered at the bottom left of the menu bar to log in.

In the initial screen, when the mouse is placed on the "PPL by broadcasting company" menu, detailed menus such as KBS / MBC / SBS / movie / CF / Music Video are displayed, and the "PLC by broadcasting company" menu is displayed as described above. If you click, as shown in Fig. 4, programs registered to provide PPL for each broadcaster are displayed.

In this case, as shown in FIG. 5, when the "MBC" is clicked, the drama type, title, broadcast time, director name, play, start date, cast name, PPL contents view, etc., are displayed for each program aired on the MBC station. do.

When "three friends" is clicked on in the program displayed as described above, as shown in Fig. 6, a poster scene representing the program of "three friends" is displayed, and drama contents are introduced.

Therefore, the advertiser 20 is able to participate in the sponsorship by clicking the "participation sponsorship" when the sponsorship history and the drama content to see the "sponsored history" to match the sponsored history and the product you want to advertise.

On the other hand, if click on the "PPL by person" in the initial screen of Figure 3, as shown in Figure 7, entertainers are introduced by celebrity name / entertainment field / sponsored details.

For example, if you click on "Sung-Yeon Kang" as shown in Figure 8, your name / date of birth / height / weight / entertainment field / origin school / hobby / specialty / entertainment debut / cast / award career profile do.

In addition, when the "PPL by company" is clicked on the initial screen of Figure 3, as shown in Figure 9, sponsored companies are introduced by clothes / products / places.

Clicking on "A2P" in the sponsored company introduced as described above, as shown in Figure 10, the company information and sponsored information for the sponsored company is introduced.

The sponsored information introduces the name of the sponsored celebrity and the program in which the celebrity appears.

Clicking "PPL all the way" in the initial screen of Figure 3, as shown in Figure 11, the latest PPL News / Hit PPL / foreign PPL and the like are introduced.

Meanwhile, in order to feel the intimacy with celebrities, a detailed menu such as costume / restaurant / bar / tea / beauty salon / skin massage / sports center is displayed when the mouse cursor is placed on the “star regular shop” on the initial screen of FIG. 3.

For example, if the user clicks "bar" in the above detailed menu, as shown in FIG. 12, the business name / telephone number / regular star / business hours / address and the outline introduction and the length of the pub of the bar where the stars visit the regulars are introduced. do.

In addition, when the user interested in the news, click on "broadcast entertainment" in the initial screen of Figure 3, as shown in Figure 13, the news and the reporter name provided by the entertainment.

When the advertiser 20 wants to register to participate in the PLL advertisement through the advertising medium 30, if the user places the mouse in the "member subscription" in the initial screen of Figure 3 'member agreement / subscription, member company preferences , 'Edit member company information', etc. are displayed.

As shown in FIG. 14, when clicking on the 'Member Agreement / Subscription', the terms and conditions of membership and information necessary for membership, such as' company name, person in charge, company ID, password, sponsor type / company classification, zip code, address, Contact information, e-mail, homepage address, company information, sponsorship inquiries, etc. are entered to register the sponsorship.

In addition, the bulletin board is classified into a general bulletin board and a member-only bulletin board, so that not only members but also the general public can participate.

As described in detail above, the pipiel advertising system and method using the Internet according to the present invention can provide practical and differentiated professional information that can be directly applied to the field of PR / marketing personnel of each company, directing Through detailed analysis of the program such as / air time zone / viewing rate, it can provide numerical information about the advertising effect, and by reprocessing the generated data, it can predict the advertising effect in advance, and quickly provide information suitable for the needs of the member companies. By providing this, it is possible to protect the time and cost of buyers and suppliers from various low-level information in cyberspace.

Although the invention has been described in detail only with respect to the specific examples described, it will be apparent to those skilled in the art that various modifications and variations are possible within the spirit of the invention, and such modifications and variations belong to the appended claims.

Claims (3)

A PPL web server 10 that receives member registration and company registration on the Internet and provides sponsorship information and member company information on a web screen; An advertiser 20 providing sponsorship to create advertising effects such as clothes, places, props, dot com, furniture, and cars through the PPL web server 10; And, Pippel advertising system using the Internet, characterized in that configured as an advertising medium 30 for receiving the sponsored product from the advertiser 20 through the PPL web server 10 to produce an advertisement. The method of claim 1, The advertising medium 30, Pippel advertising system using the Internet, comprising a broadcasting station, a movie studio, a game, a radio, a music video, a CF, a management company, a model agency, a production. A preparation process 100 for providing sponsor information to advertisers who have registered as members and generating PPL basic data by providing member company information to advertising media registered with companies; A planning process 200 for analyzing the project generated by the preparation process 100 by product / time / schedule, etc., analyzing sponsorship information, categorizing by product, and requesting a review by an advertisement medium; Coordination process (300) for deriving the results of the review of the sponsor information requested in the planning process (200) as the primary requirement data according to the requirements of the advertising media, and providing the data to develop sponsorship demand by presenting a plan ; A decision process 400 of selecting a company in consideration of the concept / quantity / time / price of an advertiser who applied for participation by the data provided in the adjustment process 300, and then recommending the selected company to the advertisement medium; And, After signing a contract with the company recommended in the decision process 400, the advertising medium provided with the support from the advertiser produces an advertisement, the advertiser pays the advertising media for the production of the advertisement, PPI advertising method using the Internet, characterized in that consisting of the execution process (500) to accept the commission fee.