KR20020011565A - Advertisement method and appartus using ticket with lottery part - Google Patents

Abstract

PURPOSE: An advertisement method and an advertisement system using a lottery type ticket are provided to improve the effect of advertisement and to activate the use of public transit by endowing the feature of a lottery to a bus ticket, a subway ticket, and so on. CONSTITUTION: The advertisement method using a lottery type ticket comprises the steps for manufacturing the ticket printed with an advertisement part(2) and a lottery part(3) for offering premiums, for example any goods of an advertiser on a plastic substrate(1); selling the ticket; and supplying a prizewinner with the corresponding goods after confirming whether the prizewinner is correct or not. The ticket including a railway ticket, a bus ticket, an airplane ticket, or a public performance ticket has a mechanical reading part(4) such as a bar code and a magnetic strip.

Description

Advertising method and system using lottery ticket {ADVERTISEMENT METHOD AND APPARTUS USING TICKET WITH LOTTERY PART}

The present invention relates to an advertising method and system using a lottery ticket, and more particularly, to improve the advertising effect by adding the characteristics of the lottery to the ticket used by passengers using public transportation such as subway passengers, and at the same time It relates to an advertising method and system using a lottery ticket that can activate the use of.

Many people are using public transportation such as subways, express buses and aircraft. For example, on average, about 3 million people use the subway every day in Seoul alone. Tickets for single-use, fixed-term, and commuter passes used by passengers using public transportation are mainly made of paper, paper boards, etc. coated with a machine-readable magnetic bar, etc. It simply provides the ability for passengers to use the transportation.

On the other hand, there is a side that is used for advertisement purposes by attracting a specific advertisement and printing the trademark or company logo of the advertiser's product on the ticket.However, the simple advertisement printed on the ticket does not attract enough attention of users using the ticket. Therefore, the effect of advertising is not so great, and moreover, since such one-sided advertising does not benefit users, it does not provide an effect of stimulating users to use public transportation.

The object of the present invention is to use the tickets of various public transportation to be sponsored by prizes of companies wishing to advertise the prizes in the form of a lottery, so that individuals using public transportation can obtain the benefits of goods such as goods. Advertisers who sponsor a product provide an advertising method and system using a lottery ticket that enables a more active advertising effect.

Another object of the present invention is to provide an advertising method and system using a lottery ticket that can reduce the traffic shortage by activating the use of public transportation and reducing the use of public transportation using the lottery ticket.

That is, the first aspect of the present invention for achieving the above object is

Manufacturing a ticket on which the lottery unit printed on the contents of the advertisement and the advertiser's product is a prize;

Selling a ticket in which the lottery ticket is printed;

It is to provide an advertising method using a lottery ticket, characterized in that it comprises the step of paying prizes by checking the winning.

According to a second aspect of the present invention, there is provided a ticket including an advertisement content, an sponsored product of an advertiser, and a lottery ticket printed with a lottery random number on a substrate;

Receiving a random number on the ticket through a communication channel from a user and checking whether the corresponding random number is a winning number;

If the number is a winning number as a result of the determination of the previous step is an advertising method using a lottery ticket comprising the step of paying a prize.

A third aspect of the present invention for achieving the above object is

A ticket unit on which the lottery unit printed with advertisement contents and advertiser's products are prized on the substrate;

An internet access unit including an internet homepage providing a user interface, an internet web server, a common gate interface (CGI) for processing data of a web document, and a user information DB;

An advertisement and prize data unit configured to display advertisement contents and display prize contents in exchange for viewing advertisements, and an advertisement and prize information DB for managing the advertisement and prize information;

An additional information unit comprising an additional information server for providing additional information to a user who accesses the homepage and an additional information DB for managing the additional information; And

When the user accesses the homepage and confirms the winning information server for confirming whether the winning and the winning information DB consisting of a winning information DB for managing the winning information is an advertising system using a lottery ticket.

1 is a schematic diagram of a lottery ticket used in the present invention,

2 is a schematic diagram of an advertisement system using a lottery ticket of the present invention.

* Description of the symbols for the main parts of the drawings *

1: substrate 2: advertising unit

3: Lottery Division 4: Machine Reader

1000: advertising system 110: Internet connection

111: Home Page 112: Web Server

113; Common gateway interface 114; User Information DB

120: advertisement and prize data unit 130; Additional Information Department

140: Winning Information Department

Hereinafter, the present invention will be described in more detail with reference to the accompanying drawings.

Prior to the detailed description of the present invention will be described the definition of terms used in the present invention. Other terms not described below have the technical meaning commonly understood in the art to which the present invention belongs.

In the present invention, "ticket" is interpreted as the broadest, and means to include various performance tickets in addition to the ticket of transportation means such as subway, express bus, aircraft. However, for convenience of explanation, the following description will mainly take a ticket of a means of transportation.

In the present invention, the "lottery ticket" means a label that is provided with a predetermined prize or service upon winning the ticket as in the case of a lottery ticket, as the contents of the ticket are printed. In the present invention, the ticket sales service and the lottery service may be provided by different service providers, or preferably by the same service provider.

As used herein, the term “random number” refers to a series of randomly extracted Arabic numerals or a combination of letters and numbers.

The present invention is characterized by utilizing a lottery ticket for commercial advertising. Specifically, the method of advertising according to the first aspect of the present invention comprises the steps of: manufacturing a ticket printed with a lottery ticket containing advertising content and a prize of an advertiser on a substrate, and selling the ticket printed with the lottery ticket; And confirming the winning is configured to include the step of paying prizes at the time of winning.

In the present invention, the ticket is, for example, as shown in Figure 1, the substrate (1), such as paper, paper board, plastic, advertising unit (2) containing the advertising content to be delivered through the ticket, opaque removable by scratch The lottery portion 3 covered by the coating body is included. In the present invention, the configuration of the advertising unit 2 is not particularly limited. For example, a figure, a logo, a catch phrase, etc. for advertising a specific product of an advertiser company may be printed. In another embodiment, the advertisement unit 2 and the lottery unit 3 of the ticket of the present invention may be manufactured as one to increase the advertising effect by allowing the contents of the prizes of the lottery to be the products of the company to be advertised.

The contents of the lottery ticket of the lottery ticket section 3 of the present invention are not particularly limited, and a lottery ticket that is won when a general number of instant lottery tickets are used likewise, when a predetermined number (for example, three or four) of the same article appears. May be

In the advertisement method using the lottery ticket according to the second embodiment of the present invention, a random number for lottery is printed with the advertisement contents on a description, and a random number on the ticket is input from a user through a communication channel to check whether the corresponding random number is a winning number. do. As a result of this confirmation, if the number is a winning number, prizes are paid.

Even in this embodiment, the lottery ticket is a random number appears when scratched with a coin or fingernail, it may be a form of lottery that can confirm whether or not winning by accessing the homepage of the present invention with such a random number. As such, if any random number is printed on the ticket, such number may not necessarily be covered by the opaque coating. In another embodiment, the ticket may be a gift voucher or exchange voucher or a voucher for exchanging prizes at the time of winning the lottery.

In another embodiment, the lottery ticket of the present invention may be implemented to receive additional bonuses to additionally use the transportation, or may accumulate the use of the transportation and the like and return prizes according to the mileage. Can be. For example, if you have purchased a one-way ticket, you may win a lottery ticket and use the ticket for a round trip.

Moreover, in another embodiment, the lottery ticket may include a machine readable machine reading unit 4, in which case the ticket is immediately checked for winning by inserting the ticket into a ticketing machine or a part of the ticketing machine. Can be implemented. In the case of this embodiment the machine reader of the ticket may be a barcode, a magnetic strip, for example. In such an embodiment, when the ticketing machine becomes a means for confirming whether or not the lottery is won, the ticketing machine may include a network connection unit that can use a communication channel including the Internet.

2 is a schematic diagram of an advertisement system using a lottery ticket according to the present invention. Referring to FIG. 2, the advertisement system 1000 using the lottery ticket of the present invention includes an internet access unit 110, an advertisement and prize data unit 120, an additional information unit 130, and a winning information unit 140.

The Internet access unit 110 of the advertisement system 1000 using the lottery ticket of the present invention includes a homepage 111, a user information DB 114, a web server 112, and a common gateway interface (CGI) 113. The homepage 111 is a homepage of the present invention that provides a winning confirmation and advertisement service through the Internet. The user identification information input unit (a city) that accepts a user's unique number (ID) and a password when a new user is a member or a member Not). In the present invention, the advertising method using the lottery ticket is not necessarily available only in the Internet environment, but can also be used in an e-mail environment, and moreover can be used through various communication channels such as LAN, WAN, and point-to-point dial communication. Can be. Moreover, television sets or other consumer products capable of two-way communication may be used.

In the advertisement system using the lottery ticket of the present invention, the web server 112 transmits data requested by the user's web browser. That is, the web server 112 displays the homepage 111 through a server host when accessing the Internet, receives and outputs user identification information through a user identification information input unit, and outputs an advertisement and prize information server 121 and an additional information server ( 131 and the winning information server 141 to receive data necessary for delivery of advertisement contents, confirmation of winning, etc., and to be outputted on the homepage 111 screen.

The common gateway interface (CGI) 113 operates while exchanging data with the web server 112. The user identification information is received from the web server 112, and the user information DB 114 reads out and processes user information corresponding to the user. In addition, in the present invention, the Common Gateway Interface (CGI) 113 analyzes the contents input by the user, provides information on winning or prizes, and enables the user and the server to communicate with each other through a web browser. do.

The user information DB 114 stores and manages information about a user who wants to connect to the Internet. For example, the user information DB 114 includes user information such as a user's name, address, winning history information, and prize delivery information.

In the advertisement system using the lottery ticket of the present invention, the advertisement and prize data unit 120 is an advertisement and prize information server 121 for delivering the advertisement contents and prize information and the advertisement and prize information DB 122 for managing such information. It consists of. The advertisement and prize information server 121 outputs data necessary for the common gateway interface unit CGI 113 to operate. The advertisement and prize information DB 122 stores advertisement and prize information that outputs or updates necessary data from the advertisement and prize information server. In the present invention, the advertisement contents may be variously implemented. For example, the advertisement contents may be advertisements for products of advertisers that sponsor prizes by dates or advertisement contents for each date or a specific event period planned by the homepage operator. The information on the prize may be notified in advance of the prize of each day in a calendar manner through the homepage, so that the user can use the ticket on a specific day. The homepage of the present invention may be operated free of charge or operated for a fee, and if it is operated for a fee, it may be operated so as to check the prizes of the corresponding day only when the user registers as a member and views the advertisement of the corresponding day.

In the advertisement system using the lottery ticket of the present invention, the winning information unit 140 checks whether the winning information server 141 checks whether or not the user wins the lottery printed on the ticket by accessing the homepage 111. ) And the winning information DB 142 that manages the winning information. For example, if a random number lottery ticket is printed on a user's ticket and the user enters a random number printed on the ticket, the winning information server checks whether the corresponding number is the winning number, and if the winning number is a winning prize or service Display the contents.

In the present invention, the additional information unit 130 is composed of an additional information server 131 for providing additional information not directly related to the lottery ticket, and an additional information DB 132 for managing such additional information. In the present invention, the additional information provided through the homepage 111 is not particularly limited, and may be various types of life information that may increase the interest of the user using the lottery ticket of the present invention and help life. For example, such additional information may include an overview of the operation of public transportation, in the case of subways or railways, the name and duration of each station, timetables between stations, route maps, train timetables, fare information, and the like. In this case, additional information such as performance time guide, brief performance contents, and performer profile may be provided.

The client unit 2000 of the user connected to the advertisement system using the lottery ticket of the present invention, for example, views online advertisements, prize information, and other additional information provided from a server device through the homepage of the advertisement system of the present invention. It is responsible for providing an interface for checking the winning status. Specifically, the client unit 2000 includes a CPU, an output unit, and a network interface unit for connecting to the advertisement system of the present invention, which is a server device. The client unit 2000 may include an input unit such as a mouse, a keyboard, a digitizer, a headset, a display device such as a monitor, a RAM, a ROM, and the like, which can input various data. The client unit 2000 is provided with a web browser that is operated by the operating system and can be connected to the Internet by an Internet protocol.

According to the advertising method and system using the lottery ticket of the present invention, passengers using public transport can benefit from goods through daily use tickets, thereby reducing the use of private cars and activating the use of public transportation to solve traffic difficulties. Advertisers can actively advertise to more users, thereby obtaining an effect of improving the advertisement effect.

Claims (11)

Manufacturing a ticket on which the lottery unit printed on the contents of the advertisement and the advertiser's product is a prize; Selling a ticket in which the lottery ticket is printed; Advertising method using a lottery ticket, characterized in that it comprises the step of paying the prize by checking the winning. Providing a ticket including an advertisement content, an sponsored product of the advertiser, and a lottery ticket printed on the substrate; Receiving a random number on the ticket through a communication channel from a user and checking whether the corresponding random number is a winning number; If the number is the winning number as a result of the previous step, the advertising method using a lottery ticket comprising the step of paying a prize. The advertising method using a lottery ticket according to claim 1 or 2, wherein the lottery ticket is covered with a coating that is removable by scratching. The advertisement method using a lottery ticket according to claim 1 or 2, wherein the ticket is a subway, a highway bus, an aircraft ticket or a performance ticket. The method of claim 1 or 2, wherein the ticket is a ticket that becomes an exchange ticket for winning prizes by peeling off the coating of the lottery ticket. The method of claim 1 or 2, wherein the ticket includes a machine reader such as a bar code or a magnetic strip. A ticket unit on which the lottery unit printed with advertisement contents and advertiser's products are prized on the substrate; An internet access unit including an internet homepage providing a user interface, an internet web server, a common gate interface (CGI) for processing data of a web document, and a user information DB; An advertisement and prize data unit configured to display advertisement contents and display prize contents in exchange for viewing advertisements, and an advertisement and prize information DB for managing the advertisement and prize information; An additional information unit comprising an additional information server for providing additional information to a user who accesses the homepage and an additional information DB for managing the additional information; And Advertisement system using a lottery-type ticket comprising a winning information server consisting of a winning information server for confirming whether or not the user wins when the user accesses the homepage and manages the winning information. 8. The advertisement system using a lottery ticket according to claim 7, wherein the ticket is a subway, a highway bus, an airplane ticket or a performance ticket. 8. The advertising system using a lottery ticket according to claim 7, wherein the lottery ticket is covered with a coating that is removable by scratching. 8. The method of claim 7, wherein the lottery ticket comprises a random number covered by a coating that is removable by scratching. 8. The method of claim 7, wherein the ticket includes a machine reader such as a bar code or a magnetic strip.