KR20020007716A - Method For Offering Adapted Service In Electronic Commerce - Google Patents

Abstract

PURPOSE: A customized service method for electronic commerce is provided so that a bidirectional system can be formed between a client and a web site by providing goods information relating to the client on the basis of client information in the electronic commerce. CONSTITUTION: A user accesses a web server of a system through a network by using a user terminal(S202). The user accessing the web server visits various contents, enjoys web shopping, and becomes a member of the web site for the electronic commerce(S204). The user inputs general information such as name, age and address and various information required to purchase the goods, such as figure, size, height, weight and the likes through the web server, and a control unit manages member information through a member information management unit(S206). In addition, when the user selects the goods(S208), the user can input necessary information(S206). When the user intends to purchase the goods or wants a mailing list(S208), the recommendation goods information is provided to the user in consideration of the properties of the user stored in the member information management unit(S210).

Description

Method for Offering Adapted Service In Electronic Commerce

The present invention relates to an electronic commerce method and a computer readable recording medium having recorded thereon a program for realizing the method.

The Internet is a collection of computers and computer communication networks connecting these computers. It is a system that can share the information accumulated on these computers. The Internet is a global communication network that anyone in the world can access and use. With the development of the Internet, electronic commerce (EC) is rapidly developing, and various contents are being developed for this purpose.

Electronic commerce can be understood as trading tangible and intangible goods and services by using a credit card or electronic payment means using electronic media such as the Internet or PC communication.

Such electronic commerce (EC) can be divided into business-to-business (B2B) and business-to-consumer (B2C) e-commerce. In general, e-commerce orders such as books, clothing, and electronic products can be ordered electronically. It can be divided into offline transactions, which are delivered to consumers through physical transportation processes, and online transactions, which are delivered to customers by electronic methods and orders of non-formal products such as software, movies, and music.

As mentioned above, with the development of information and communication systems such as the Internet, many e-commerce sites have appeared in the web environment. However, the information that users can obtain from these conventional e-commerce sites is simply a product search or There is a problem that it is only reading.

That is, in the conventional e-commerce method, the e-commerce operator provides only general information about the product such as the image, price, and material of the product, and the user simply browses the information and simply selects a desired product from the e-commerce method. Was everything.

In addition, in such an e-commerce, the user can not directly try to buy a product that you want to buy, such as offline, can not determine whether it fits their body type, and can only confirm if the transaction is actually established and receive the product, In the case of purchasing a product sensitive to physical conditions, such as an article or a ski article, there is a problem that many cases of return or exchange occur after purchase.

That is, in the conventional general e-commerce shopping mall, when a user wants to purchase a product, the user simply selects the product based on the appearance and information of the product. Therefore, when the user does not have expertise in the product, there is a high possibility of making a wrong selection. There is a problem.

The present invention is to solve the above problems, in the electronic commerce method using the Internet to provide the product information closest to the customer by utilizing the information of the customer, to compensate for the shortcomings of the current one-way electronic commerce, It is an object of the present invention to provide a method for providing a personalized service in commerce and a computer-readable recording medium storing a program for realizing the method.

1 is a configuration diagram of an embodiment of an information communication system to which the present invention is applied.

2 is a flow chart of an embodiment of a method for providing a customized service in an electronic commerce according to the present invention.

Figure 3 is an exemplary view of a database used in the method for providing personalized service in electronic commerce according to the present invention.

According to an aspect of the present invention, there is provided a method for providing a personalized service in an electronic commerce applied to an information communication system, comprising: a first step of receiving and storing general personal information and information necessary for purchasing a product from a member; A second step of providing product information suitable for the member by using the information when the member selects a product; And a third step of concluding a sales contract for the product when there is an application for purchasing a product from the user considering the product information.

In addition, the present invention provides a personal information service in the electronic commerce, a first function for inputting and storing general personal information and information necessary for product purchase from a member in an information communication system having a large capacity processor; A second function of providing product information suitable for the member by using the information when the member selects a product; And a computer readable recording medium having recorded thereon a program for realizing a third function of concluding a sales contract for the product when there is an application for purchasing a product from the user considering the product information.

As described above, the present invention provides a service method for finding the most suitable product by reverse search using a user database and a product database constructed by using user data (this data is inputted when registering or additionally required). To provide.

That is, the present invention establishes an e-commerce method in consideration of personal characteristics such as the shape and taste of a customer in the field of electronic commerce, which is frequently mentioned in recent years, and enables a user to make an effective internet shopping using more various information. It relates to a service method.

While the currently established form of electronic commerce shows the type and content of unidirectional products to the customer, the service form according to the present invention provides the most ideal product information after receiving the user's body type, preference, or personal tendency. We will recommend reasonable products to consumers and provide a way to pursue customer satisfaction.

Hereinafter, a preferred embodiment according to the present invention will be described in detail with reference to FIGS. 1 to 3.

1 is a configuration diagram of an embodiment of an information communication system to which the present invention is applied.

Telegram communication system to which the present invention is applied as shown in the drawings, a user terminal 110 used by users who want to purchase a product, a service providing system for providing a customized product to each user using the user's information ( 130), when a transaction is concluded between the user and the service provider, a payment system 140 such as a bank for the payment between the parties, a distribution system 150 for substantially delivering the contracted product to the user, and It includes a network 120 such as the Internet for connecting the user terminal 110 and each system (130, 140, 150) in a single communication network.

At this time, the service providing system 130 is a web server 131 for connecting to the user terminal 110 and other systems 140 and 150 through the network 120, and the respective information about the user to purchase a product Member information management unit 133 for management, product information management unit 134 for managing information on the product to be sold, to enter into a contract according to the product sale and to notify the user and other systems (140,150) of the contract details And a control unit 132 for controlling the movement information between the web server 131 and each of the units 133 to 136. .

2 is a flow chart of an embodiment of a method for providing a customized service in an electronic commerce according to the present invention, and FIG. 3 is an exemplary view of a database used for a method for providing a customized service in an electronic commerce according to the present invention.

First, the user accesses the web server 131 of the service providing system 130 through the network 120 using his user terminal 110 (202).

When the user accesses the web server 131 and enjoys web shopping while visiting various types of contents provided by the web server, the user registers as a member (204).

At this time, the user who wants to register as a member, through the web server 131, as well as general personal information such as name, age, address, etc., products such as body shape, preference or personal orientation, height, weight, arm length, leg length, waist size Various information that can be referred to when the purchase is input, the controller 132 manages the inputted member information for each member in the member information management unit 133 (206). Separately, if you are not a member, you can enter the personal information (205) to select the product.

For example, members interested in the golf field can pre-populate the information necessary to select the ideal (related) product, such as their height and weight, as a personal information item in the registration process.

However, specific personal information of each member may not be inputted only upon membership registration. That is, when a member selects a product (208), the user may request and input personal information of the member necessary for the selected product (206).

In addition, since the length of the leg, the length of the arm, the skin color, etc. are difficult to measure, it is possible to present a comparison object on the screen of the homepage and allow the member to select a body type similar to his or her body type.

As described above, in the state in which personal information about each member is input (206), the member refers to a product (the product at this time does not have a specific dimension, etc.), that is, in the case of skiing, the specific dimension, weight, length, etc. If you want to purchase this undetermined ski product itself, or if you want a mailing list (208), a product that is recommended in consideration of the personal characteristics of the member stored in the member information management unit 133 (at this time) The product of the term refers to a product having information such as specific dimensions, weight, length, and the like and related product information is provided to the member as a recommendation item (210).

That is, as shown in FIG. 3, a product that is recommended to the member is selected in consideration of the database of each member stored in the member information management unit 133 and the database of each product stored in the product information management unit 134. After that, it is provided to the member through the homepage (210).

An application example of the method of providing the customized service as described above is as follows.

First, as an example of application to sporting goods such as skiing, bowling, and golf, a member may refer to a product (in this case, a product whose specific dimensions are not determined, ie, in the case of skiing, specific dimensions, weight, length, etc.) If the user selects the ski itself, which is not determined (step 208), the controller 132 determines whether the member's body type, taste, physical condition, age, left / right handedness are stored in the member information management unit 133. In consideration of the above, the product in the product information management unit 135 recommends a product having a material, weight, or size that meets or similar to the above conditions.

Next, as an example of applying to a fashion-related product such as clothing, when a member selects a product (208), the controller 132 is a member's personal taste, extension conditions and overall atmosphere stored in the member information management unit 133 After analyzing, we recommend a suitable product.

In this case, as described above, when a user selects a product, the user may provide the recommended product using the information after receiving information necessary for purchasing the selected product.

In addition, there is a service providing method for providing a method for directly estimating the body shape of a member on the monitor of the homepage, so that the member himself or herself can directly check the body shape.

E.g. As a method of measuring the total height by using the length of the finger, it is also possible to show a finger of a certain length on the screen, and to select one of the members showed by showing the actual body size of the member.

Also. In the case of clothing or the like, it is also possible to display various types of skin color on the monitor of the homepage, and then to select which type of skin condition the actual member corresponds to.

When providing the product information according to the information in consideration of the member as described above (210), the member selects a desired product among them and concludes a contract according to the product purchase (212).

When the contract is concluded, the contract conclusion unit 135 transmits the contract details to the user terminal 110, and the price is settled through the payment system 140 and the payment unit 136, and the product purchased by the member is distributed. 150 will be delivered to the member through.

The present invention described above is capable of various substitutions, modifications, and changes without departing from the spirit of the present invention for those skilled in the art to which the present invention pertains, and the above-described embodiments and accompanying It is not limited to the drawing.

The present invention as described above has an excellent effect that can compensate for the shortcomings of the current one-way e-commerce by providing product information closest to the customer by utilizing the information of the customer in the electronic commerce method using the Internet.

In other words, the present invention can achieve efficiency by establishing an interactive system between the user and the website.

In addition, the present invention has an excellent effect that can not only promote efficient e-commerce to the customer by using the user's information, but also enhance the competitiveness of the e-commerce site.

In addition, the present invention can be usefully applied when the user does not have a basic knowledge about the product information, and even in the case of specialized products, if a beginner who does not understand this needs the item, select the appropriate item for each individual There is an excellent effect that can be applied effectively.

Claims (6)

In the method of providing a customized service in electronic commerce applied to the information communication system, A first step of receiving and storing general personal information and information necessary for purchasing a product from a member; A second step of providing product information suitable for the member by using the information when the member selects a product; And The third step of entering into a sales contract for the product when there is an application for purchasing a product from the user considering the product information Custom service providing method in an electronic commerce comprising a. The method of claim 1, The information necessary for purchasing the product of the first step is inputted at the time of membership registration of the member, or when the member selects the product, the information required for the purchase of the product is inputted and then received. How to provide personalized service. The method of claim 1, The body size of the information required to purchase the product of the first step, the finger of a particular length is shown to the member through the screen of the homepage, and the actual body size of the member using the finger selected by the member A method of providing a personalized service in an electronic commerce, characterized by being input by a method of showing. The method of claim 1, The type of skin color among the information required to purchase the product of the first step is to show the member various skin colors through the screen of the home page and allow the member to select the skin color. How to provide personalized service. The method according to any one of claims 1 to 4, The product of the first step is a sporting goods or fashion-related goods, characterized in that the custom service providing method in the e-commerce. In order to provide personalized service in electronic commerce, to an information communication system having a large capacity processor, A first function of receiving general personal information and information necessary for purchasing a product from a member and storing the same; A second function of providing product information suitable for the member by using the information when the member selects a product; And Third function to conclude a sales contract for the product when there is an application for purchasing a product from the user considering the product information A computer-readable recording medium having recorded thereon a program for realizing this.