KR20020007261A - Method for managing the advertising impression inducing type game - Google Patents

Abstract

PURPOSE: A game operating method of advertisement exposing type is provided to construct a series of game infrastructure for growing a virtual character by selecting advertising items displayed on a game platform window, and to access desired advertisement data concentrically with the game infrastructure without an additional advertisement selecting induction image. CONSTITUTION: The game operating method comprises steps of deciding generation of a series of game performing events from an OS(Operating System)(S101), requesting the OS to connect to a game operating server through online if the game performing events are generated from the OS(S103), transmitting a message to request transmission of a series of cyber space performing data(S104), outputting a series of game image management platform windows including the cyber space performing data to the OS(S107), deciding if a series of advertising item events are generated from the OS(S108), outputting a message to request an advertising item-related advertisement client(S114), deciding if a series of advertising item selecting events corresponding to the message are generated from the OS(S115), transmitting a message to request transmission of a series of advertising data to the game operating server(S116), deciding if the advertising data are transmitted from the server, and upgrading cyber money of a gamer as well as transmitting the advertising data to the OS.

Description

Method for managing the advertising impression inducing type game}

The present invention relates to a method of operating an ad exposure-induced game, and more specifically, to build a series of game infrastructure that can proceed normally to a specific scenario only if the mandatory selection of advertisement items posted on any game platform window, Based on this, any gamers who participated in the game can induce ad exposure type that can induce the client to concentrate on the advertisement contents requested by the ad client according to their own choice without the need for a separate advertisement selection image. The game operation method.

Recently, as the spread of the Internet rapidly, various advertising methods using the Internet have been widely developed.

For example, Korean Patent Laid-Open Publication No. 2000-12690, "Premiums and advertising web pages using the Internet and its operation method", Korean Patent Publication No. 2000-12487 "Advertising method using instant messenger on the Internet", Korean Patent Publication Publication No. 2000-6995 "Method of Providing Advertising of Goods and Services Using Internet Puzzle Game" and Korean Patent Publication No. 2000-6946 "Advertising Display Method Using Internet" are described in detail. It is described.

In the conventional advertising method using the Internet according to the prior art, a large number of users who use the Internet to publish the advertising image containing the advertising content of the advertising client on the web page, and the actual advertising content contained in the advertising image By visually confirming, the advertising client adopts a method of inducing the advertisement contents to be more familiar to users.

However, under such a conventional Internet advertising method system, since the "selection of whether or not to view the actual advertisement contents by clicking the advertisement image" is entirely up to the user's intention, the conventional technique is used. There are still many limitations to focusing the attention of Internet users on advertising content.

Recently, as a way to focus the attention of the user to the advertising content, an image file with a so-called "GIF (Graphics Interchange Format)" extension has been developed, widely used in the Internet-based advertising method.

Since such "GIF type image file" has better dynamic characteristics than an image file having an extension of "JPEG, BMP", for example, when using this "GIF type image file" as an advertisement image, a web page Operators can benefit from having more users focused on advertising.

However, this "GIF image file" has an improved dynamic characteristic only compared to an image file having an extension of "JPEG, BMP", etc., and has a disadvantage in that the dynamic change of the image is very simple. Therefore, in the web page operator, simply using this "GIF type image file" cannot obtain satisfactory advertisement delivery effect.

Recently, as another solution to solve the problems described above, there is a search for a method of replacing an advertisement image with a video file. In this case, however, the overall size of the file is greatly increased, which causes another problem that requires much time to post an advertisement image on a web page.

As such, when the time to publish the advertisement image is long, the creation time of the overall web page is inevitably long, so that most users do not stay in one web page for a long time and easily move to another page. Accordingly, the operator of the web page is forced to take the problem of not even delivering the advertisement image to the user at all.

Due to these various problems, conventional web page operators are deeply aware of the fact that advertising through the Internet provides a wide range of unique effects that cannot be achieved through advertising through other media. It is true.

Accordingly, it is an object of the present invention to build a series of game infrastructures in which an advertisement item posted on any game platform window must be essentially selected to be able to raise a specific scenario, for example, a virtual character, and based thereon, any In order to allow the gamers to access the advertisement contents requested by the advertisement client according to their own choice, without a separate advertisement selection induction image as in the prior art.

Another object of the present invention is to designate the game content selection process of the gamers as essential items of the overall game scenario, thereby improving the overall advertisement content exposure rate required by the advertisement client company to a certain level or more.

Still other objects of the present invention will become more apparent from the following detailed description and the accompanying drawings.

1 is a conceptual diagram illustrating a game operating unit and a game operating system constituting the base environment of the present invention.

2A to 3 are flow charts sequentially showing the advertisement exposure guide game operation method according to the present invention.

4 to 9b are conceptual views conceptually showing a monitor display state of a gamer side information processing apparatus according to an embodiment of the present invention.

In order to achieve the above object, the present invention provides a method for determining whether a series of game execution events have occurred from an operating system mounted on an arbitrary gamer side information processing apparatus, and when a game execution event has occurred from an operating system, Requesting online access to the game operation server, and transmitting a series of virtual space execution information transmission request messages to the game operation server while the previous operating system is connected to the game operation server online. Determining whether a series of virtual space execution information corresponding to the virtual space execution information transmission request message has been transmitted; and when the virtual space execution information is transmitted from the game operation server, a series of games in which the virtual space execution information is reflected Outputs the image management platform window to the operating system. And determining whether a series of advertisement item access events have occurred from the operating system, and if an advertisement item access event has occurred from the operating system, outputting a series of advertisement requester side request messages to the operating system. Determining whether a series of advertisement item selection events corresponding to the requestor's request message of the advertisement has occurred; and when a advertisement item selection event occurs from the operating system, transmitting a series of advertisement information transmission request messages to the game operation server. Determining whether the advertisement information corresponding to the advertisement information transmission request message has been transmitted from the game operation server, and if the advertisement information is transmitted from the game operation server, delivering the corresponding advertisement information to the operating system. To match the output of the ad information, Disclosed is a method for operating an advertisement exposure induction game, which comprises a combination of newly updating cyber money holdings.

Hereinafter, with reference to the accompanying drawings, it will be described in more detail the advertising exposure guide game operating method according to the present invention.

As shown in FIG. 1, the game operation unit 100 constituting the base environment of the present invention is largely composed of a combination of a virtual character operation controller 10, a virtual character operation information storage module 20, and the like. In this case, the game operating unit 100 is installed in the gamers side information processing apparatus 1 such as, for example, a desktop computer, a notebook computer, a mobile communication device, a PDA, a game machine (Play-station), and the like. It forms a series of tight signal connection relationship with the operating system (2) of (1).

At this time, the virtual character operation controller 10 of the game operation unit 100 forms a substantial signal connection relationship with the operating system 2 of the gamers side information processing apparatus 1 via the interface module 50. In the state, in accordance with a signal input from the operating system 2, and performs a role of selectively storing and extracting a series of virtual character operation information stored in the above-mentioned virtual character operation information storage module 20.

Here, an arbitrary gamer drives an input device 7 such as a mouse or a keyboard to request the progress of the game, and a series of game execution events and virtual character position changes according to the game progress request from the operating system 2. When an event, an advertisement item access event, a chat participation event, a virtual character management event, or the like occur, the virtual character operation controller 10 proceeds with the process of quickly and collectively controlling each module disposed in the game operation unit 100. In addition, by performing a process of selectively transmitting a series of request messages to the game operation server 210 to be described later, a series of virtual character management platform window output process, virtual character location information update process, advertising information output process, chat message The publishing process, the virtual character operation information update process, etc. are smoothly made according to the gamer's intention. It serves to encourage can be performed.

At this time, the virtual character operation information storage module 20, under the control of the virtual character operation controller 10, the previous virtual character management platform window output process, virtual character location information update process, advertising information output process, chat message posting process, It plays a role of storing and managing detailed operation information necessary for the process of updating virtual character operation information.

Here, the foregoing virtual character operation information storage module is changed to the arcade game, simulation game, adventure game, etc. game scenario of the present invention, arcade game operation information storage module, simulation game operation information storage module, adventure game operation information storage Elastic deformation can be achieved with modules and the like.

On the other hand, as shown in the figure, the virtual character operation controller 10, as well as the above-described interface module 50, virtual character operation information storage module 20, game operation sound information storage module 40, game operation The graphic information storage module 30, the graphic rendering module 60, the sound output module 70, and the like also form a series of signal connection relationships.

At this time, the game operation sound information storage module 40, the game operation graphic information storage module 30, etc., under the control of the virtual character operation controller 10, various back data (e.g. In addition, the sound data and the graphic data are stably stored, and the back data are selectively delivered at the request of the virtual character operation controller 10.

In addition, the graphics rendering module 60, the sound output module 70, and the like, under the control of the virtual character operation controller 10, filters the graphic data, sound data, etc. output from the virtual character operation controller 10, and monitors them. (4) transmits to the speaker 5, etc., thereby inducing game images, game sounds, etc. output from the monitor 4, the speaker 5, etc. to be newly updated under the control of the gamer.

On the other hand, as shown in the figure, the gamer side information processing apparatus 1 equipped with the game operation unit 100 of the present invention is, for example, via the Internet network 300, according to the selection of the gamer, on the web A series of signal connection relationships can also be formed with a series of game operating systems 200 located at.

At this time, as shown in the figure, the game operating system 200 providing another base environment of the present invention is largely, a game operating server 210, a virtual space operating server 220, chat operating server 230, etc. Is made up of a combination. In this case, the game operation server 210 forms a series of signal connection relationships with the advertisement information D / B 251, the operation information D / B 261, and the virtual space operation server 220 is the virtual space operation information D. A / B 222 forms a series of signal connection relationships, and the chat operation server 230 forms a series of signal connection relationships with the chat information D / B 231.

At this time, the advertisement information D / B (251) is stably stored and managed in a variety of advertisement information having a variety of formats requested by any ad client company, the game operation server 210 in the operation information D / B (261). Various operational information is stably stored and managed to assist the overall system operation process.

Along with this, the virtual space operation information D / B 222 stores and manages various virtual space operation information stably for assisting the overall virtual space execution process of the virtual space operation server 220, and the chat information D / B ( 231) stably stores and manages various chat operation information for assisting the overall chat execution process of the chat operation server 230.

Here, as shown in the figure, the game operation server 210 systematically controls the advertisement management module 250, the operation management module 260, such as whether to store and extract the above-described advertising information, operation information, etc. It plays a role of controlling to be decided selectively.

Along with such a relationship, the game operation server 210 described above forms a close signal connection relationship with the previous gamer side information processing apparatus 1 via the interface module 211.

In the state where such a base environment is prepared, for example, a virtual space execution information transmission request event, a virtual character position change information transmission event, an advertisement information transmission request event, a chat participation information transmission event, etc., are generated from the gamer side information processing apparatus 1. If so, the game operation server immediately, "the process of checking whether the gamer is a member registration", "the process of requesting the execution of the virtual space to the virtual space operation server", "process of extracting and operating advertising information", " Process of requesting the execution of a chat to the chat operation server. "

At this time, the ad management module 250, the operation management module 260, and the like systematically manages the advertisement information D / B 251, the operation information D / B 261, etc. under the control of the game operation server 210. By controlling and managing the storage and extraction status of advertisement information, operation information, etc., it plays a role of assisting the overall operation of the game operation server as a whole.

Meanwhile, as mentioned above, the above-described virtual space operation information D / B 222, chat information D / B 231, and the like, are connected to a virtual space operation server 220, a chat operation server 230, and a series of signals. In this case, the virtual space operation server 220, when a series of virtual space execution information transmission request event occurs from any gamer side information processing apparatus 1, the gamer side information processing apparatus 1 In a state in which a series of communication sessions are formed with the game operation unit 100 installed in the system, the series using the above-described virtual space operation information D / B 222, virtual space operation assistance module 221, etc. It generates the virtual space execution information of the, and transmits the virtual space execution information is completed to the game operating unit 100 of the gamer side information processing device (1).

In addition, when a series of chat participation information transmission events occur from the gamer side information processing apparatus 1, the chat operation server 230 is connected to the game operating unit 100 of the gamer side information processing apparatus 1. In a state where a communication session is formed, a series of chat execution information is generated by using the above-described chat information D / B 231, and the generated game execution unit of the game execution unit 1 of the gamer side information processing apparatus 1 is generated. It performs the role of transmitting to 100.

At this time, the interface module 211 processes various event data transmitted from the gamer-side information processing apparatus 1 connected through the Internet network 300, and the event data is transmitted to each server arranged on the system 100 side. For example, the game operation server 210, the virtual space operation server 220, the chat operation server 230 and the like, the game operation server 210, the virtual space operation server 220, It also processes various information transmitted from the chat operation server 230 and the like, and also quickly delivers this information to the gamer side information processing apparatus 1.

Here, as shown in the figure, the aforementioned game operation server 210 further has a series of signal connection relationships with the communication module 240 as well as the advertisement management module 250 and the operation management module 260 described above. Form.

At this time, the communication module 240 under the control of the game operation server 210, in the form of a signal connection relationship with any external system, for example, any advertising client side system 400, gamers side information When a series of advertisement information transmission request events are generated from the processing device 1, and in response, a series of advertisement information transmission instructions are transmitted from the game operation server 210, an advertisement client-side system 400 connected to a signal is connected to itself. By requesting the transmission of the advertisement information, the ad client company system 400 serves to induce the company to efficiently provide its advertising details to any gamers.

Hereinafter, a method of operating an advertisement exposure guided virtual character rearing game unique to the present invention utilizing the game operation unit 100 and the game operation system 200 having the above-described configuration will be described in detail.

As shown in Figures 2a, 2b and 3, the advertisement exposure-induced virtual character rearing game operating method according to the present invention is a client-based game operation process (step S100) and server-based game operation process ( Step S200).

In this case, the client-based game operation process (step S100) proceeds, for example, with the initiative of the game operation unit 100 installed in the gamer side information processing apparatus 1, and the server-based game operation process (step S200) is performed by the system 100. Proceeds with the initiative of the game operation server 210 installed on the side.

First, any gamer who wishes to enjoy the present invention undergoes a series of software download procedures, for example, at the time of initially joining the system 100 as a member, and the game operation unit described above in his information processing apparatus 1. By providing 100, a basic computing environment in which the present invention can be carried out in earnest is provided.

When the game operating unit 100 described above is installed and completed in the information processing apparatus 1 by the gamer, as shown in FIG. 4, the background screen 401 of the information processing apparatus 1 has, for example, an icon form. The cyber character 402 is posted, and this cyber character 402 requests gamers to continue the game by outputting a series of induction messages such as "hungry, sick, bored", etc. from time to time.

At this time, the previous cyber character 402 can form a series of signal connection relationship with the aforementioned game operating server 210 without a separate browser from the moment the gamers turn on the information processing device 1, Based on this, a series of execution induction messages such as "hungry, sick, bored ..." and the like can be output at any time.

Such a cyber character 402 is always located on the background screen 401, and according to the options specified by the gamers, the cyber characters 402 are located at the top of the monitor screen, thereby providing continuous gameplay motivation to the gamers.

In this state of infrastructure, as shown in FIG. 2A, the virtual character operation controller 10 continuously checks the interface module 50 to generate a series of game execution events from the operating system 2. It is judged whether or not (step S101).

At this time, if it is determined that a separate game execution event has not occurred from the operating system 2, the virtual character operation controller 10 proceeds to the flow to step S102, and maintains a series of standby states.

However, a gamer drives an input device 7 such as a mouse or a keyboard, and clicks on the cyber character 402 posted on the desktop 401, whereby a series of game execution events are generated from the operating system 2. If it is determined to occur, the virtual character operation controller 10 immediately requests the operating system 2 to connect to the above-described game operation server 210 online.

Through the above process, as soon as a series of online connection request messages are transmitted from the virtual character operation controller 10, the operating system 2 utilizes the network connection module 3 installed in the gamer side information processing apparatus 1. By connecting to the game operation server 210 on the system 100 side, to provide a base environment in which the present invention can proceed smoothly.

Through this process, when the gamer side information processing apparatus 1 is connected online to the game operation server 210 on the system 100 side, the virtual character operation controller 10 immediately proceeds to the virtual character operation information storage module 20. ), The virtual character operation information previously stored in the virtual character operation information storage module 20 is loaded into its own game execution area 11, and then the virtual character operation information is utilized to generate a series of virtual characters. A space execution information transmission request output message is generated, and the generated virtual space execution information transmission request output message is output to the operating system 2 via the interface module 50 (steps S103 and S104).

Through the above-described process, as soon as a series of virtual space execution information transmission request output messages are transmitted from the virtual character operation controller 10, the operating system 2 transmits the virtual space execution information transmission request output messages to the network connection module 3. Through this, it is transmitted to the game operation server 210 on the system 100 side.

In connection with this, as shown in FIG. 3, the game operation server 210 of the system 100 continuously checks the interface module 211, thereby executing a series of virtual spaces from the gamer side information processing apparatus 1. It is determined whether or not an information transmission request event has occurred (step S201).

At this time, if it is determined that no separate virtual space execution information transmission request event has occurred from the gamer side information processing apparatus 1, the game operation server 210 proceeds to step S204, for example, which describes the flow.

However, if it is determined that the previous steps S101 to S104 advance and a series of virtual space execution information transmission request events have occurred from the gamer side information processing apparatus 1, the game operation server 210 immediately operates the virtual space. The server 220 requests the creation of the virtual space execution information, and the virtual space operation server 220 prompts the virtual space operation information D / B 222 as soon as the request message is transmitted from the game operation server 210. After extracting a series of virtual space operation information stored therein, in cooperation with the virtual space operation assistance module 221, the virtual space operation information is used to generate a series of virtual space execution information. The completed virtual space execution information is transmitted to the game operation server 210 (step S202).

Through the above-described process, as soon as a series of virtual space execution information is transmitted from the virtual space operation server 220, the game operation server 210 transmits the virtual space execution information via the interface module 211 to the gamer side. The process of transferring to the information processing apparatus 1 is performed (step S203).

In this case, the operating system 2 of the gamer side information processing apparatus 1 operates the game through the interface module 50 with the virtual space execution information of the system 100 transmitted through the network connection module 3. The virtual character operation controller 10 of the unit 100 is transferred.

In conjunction with this, as shown in FIG. 2A, the virtual character operation controller 10 continuously checks the interface module 50 to determine whether a series of virtual space execution information has been transmitted from the operating system 2. It judges (step S105).

At this time, if the previous steps S202 to S203 are not completed and it is determined that no separate virtual space execution information is transmitted from the operating system 2, the virtual character operation controller 10 proceeds to the flow to step S106, a series of Keep the standby state.

However, if all of the preceding steps S202 to S203 are completed and it is determined that a series of virtual space execution information is transmitted from the operating system 2, the virtual character operation controller 10 immediately proceeds to the virtual character operation information storage module 20. Virtual character operation information previously stored in the), game operation sound information previously stored in the game operation sound information storage module 40, game operation graphic information previously stored in the game operation graphic information storage module 50 and virtual By using the spatial execution information, a series of virtual character management platform windows are generated, and the generated virtual character management platform windows are executed through the graphic rendering module 60, the sound output module 70, and the like. The process of delivery is carried out (step S107).

In this case, the operating system 2 outputs the virtual character management platform window 403 transmitted from the graphics rendering module 22, the sound output module 23, or the like to the monitor 5, thereby providing this virtual image to the monitor 5. Allows the character management platform window 403 to be displayed as shown in FIGS. 5A and 5B. Of course, simultaneously with the display of the virtual character management platform window 403, a series of sounds corresponding to the virtual character management platform window 403 is output to the speaker 6.

At this time, the virtual character management platform window 403 is initially activated as a small window, as shown in FIG. 5A, and is changed and activated to the entire window as shown in FIG. 5B according to the selection of the gamers.

As such, when the virtual character management platform window 403 is displayed on the monitor 5, a series of communication sessions included in the virtual space execution information in the game execution area 11 of the virtual character operation controller 10 at the same time. This is quickly activated, and forms a close signal connection relationship with the virtual space operation server 220 on the system 100 side. In this case, a close signal exchange relationship is formed between the virtual character operation controller 10 and the virtual space operation server 220 without the intervention of the game operation server 210, for example.

At this time, as shown in the figure, the virtual character management platform window 403 stores the image of the store of the advertisement client in a contractual relationship with the system 100 side, as if the actual street appearance is random (Random) In the vicinity of the store image, virtual characters 402 of each gamers currently connected to the system 100 are displayed at once. Of course, the " image arrangement type, image shape, " " in the virtual character management platform 403 can be variously modified according to the situation of the system 100.

In this situation, the virtual character operation controller 10 is provided via the operating system 2, for example, "I want to read a book now!", "Child, I'm hungry !!", "Please give me pocket money !!!" A series of virtual character parenting request messages such as the above are output to the monitor 5, the speaker 6, and the like.

In this case, the aforementioned virtual character parenting request message is output when, for example, the growth index of the virtual character 402 is significantly reduced, and takes different forms according to the characteristics of the growth index.

For example, if the intelligence development index of the virtual character is significantly lowered, the virtual character parenting request message may take the form of "I want to read the book now!" And the financial index of the virtual character may be significantly reduced. If the virtual character parental request message "Please give me some money !!!" If the Pow Index of the virtual character is significantly lowered, the virtual character parenting request message is "Child, I'm hungry !!" And the like. Of course, such a virtual character rearing request message may be variously modified depending on the situation.

When the virtual character parenting request message is output, the gamer can acquire a predetermined amount of cyber money by following the procedure of steps S115 to S120 described below, that is, a procedure of viewing the advertisement contents requested by the advertisement client. Thereafter, by utilizing the cyber money, it is possible to selectively purchase items required by the virtual character, so that the virtual character managed by the user can be reared normally without any problem.

Of course, gamers may not respond to such virtual character support request messages. In this case, however, the gamer must bear the problem that the level of the virtual character 402 he is raising is rapidly lowered.

On the other hand, through the above-described process, while the virtual character management platform window 403 is displayed on the monitor 5 of the gamer side information processing apparatus 1, the virtual character operation controller 10 is an interface module ( By continuously checking 50), it is determined whether or not a series of virtual character position change events have occurred from the operating system 2 (step S108).

At this time, if it is determined that a separate virtual character position change event has not occurred from the operating system 2, the virtual character operation controller 10 proceeds to step S113 to describe the flow later.

However, gamers drive input devices 7 such as a mouse and a keyboard to manipulate the cyber characters 402 displayed in the virtual character management platform window 403, and through this, a series of virtual images from the operating system 2. If it is determined that the character position change event has occurred, the virtual character operation controller 10 immediately generates a series of virtual character position change information by utilizing the virtual character operation information loaded in its game execution area 11. Then, the generated virtual character position change information is outputted to the operating system by utilizing the communication session (Dinggye S109).

Through the above-described process, as soon as a series of virtual character position change information is transmitted from the virtual character operation controller 10, the operating system 2 transmits the virtual character position change information via the network connection module 3 to the system. Transfer to the virtual space operation server 220 on the (100) side.

In connection with this, as shown in FIG. 3, the virtual space operation server 220 of the system 100 continuously checks the interface module 211, thereby generating a series of virtual characters from the gamer side information processing apparatus 1. It is determined whether or not a location change information transmission event has occurred (step S204).

At this time, if it is determined that no separate virtual character position change information transmission event has occurred from the gamer side information processing apparatus 1, the virtual space operation server 220 proceeds to step S207, for example, which will be described later.

However, if the previous steps S108 to S109 are advanced and it is determined that a series of virtual character position change information transmission events have occurred from the gamer side information processing apparatus 1, the virtual space operation server 220 immediately starts the virtual space. After extracting a series of virtual space operation information stored therein by using the operation information D / B 222, in cooperation with the virtual space operation assistance module 221, the virtual space operation information is used to update a series of updates. The virtual space execution information is generated, and the updated virtual space execution information is completed and transferred to the gamer side information processing apparatus 1 via the interface module 211 (steps S205 and S206).

In this case, the operating system 2 of the gamer side information processing apparatus 1 virtualizes the update virtual space execution information on the system 100 side, which is transmitted through the network connection module 3, via the interface module 50. Transfer to the communication session of the character operation controller (10).

In conjunction with this, as shown in FIG. 2A, the virtual character operation controller 10 continuously checks a communication session to determine whether a series of update virtual space execution information has been transmitted from the operating system 2. (Step S110).

At this time, if the previous steps S205 to S206 are not finished, and it is determined that no separate update virtual space execution information is transmitted from the operating system 2, the virtual character operation controller 10 proceeds to the flow to step S111, Maintain a series of wait states.

However, if all the previous steps S202 to S203 are completed and it is determined that a series of update virtual space execution information has been transmitted from the operating system 2, the virtual character operation controller 10 immediately has its own game execution area 11. Virtual character operation information that was loaded in the game operation sound information, the game operation sound information previously stored in the game operation sound information storage module 40, the game operation graphic information previously stored in the game operation graphic information storage module 30 and the update virtual Generates a series of updated virtual character information by utilizing the spatial execution information, and transmits the generated updated virtual character information to the operating system 2 through the graphic rendering module 60, the sound output module 70, and the like. The process proceeds (step S112).

In this case, the operating system 2 outputs the updated virtual character information transmitted from the graphic rendering module 22, the sound output module 23, or the like to the monitor 5, thereby managing the virtual characters displayed on the monitor 5. The platform window 403 can be newly updated and displayed as shown in FIG. Of course, simultaneously with the display of the virtual character management platform window 403, a series of sounds corresponding to the virtual character management platform window 403 is output to the speaker 6.

On the other hand, through the above-described process, while the virtual character management platform window 403 is updated and displayed on the monitor 5, the virtual character operation controller 10 continuously checks the interface module 50, thereby operating system From (2), it is determined whether or not a series of advertisement item access events have occurred (step S113).

At this time, if it is determined that a separate advertisement item access event has not occurred from the operating system 2, the virtual character operation controller 10 proceeds to step S121 to describe the flow later.

However, the gamer moves the cyber character 402 posted on the virtual character management platform window 403 to access the cyber character 402 to an advertisement item, for example, a store image, and thereby, the operating system 2 When it is determined that a series of advertisement item access events have occurred, the virtual character operation controller 10 immediately utilizes the virtual character operation information loaded in the game execution area 11 of the user, and the series of advertisement item related advertisements. A process of generating a client request message and delivering the completed advertisement item related advertisement request request message to the operating system 2 through the graphic rendering module 60 and the sound output module 70. Proceed (step S114).

In this case, the operating system 2 sends a series of "advertisement-related advertisement requests," for example, "our representative hamburger shop !!! xxx hamburger ...." transmitted from the graphics rendering module 22, the sound output module 23, and the like. The company side request message "is outputted to the monitor 5, the speaker 6, etc.

Through the above process, in the state in which the advertisement request related company request message is posted on the monitor 5 of the gamer side information processing apparatus 1, the virtual character operation controller 10 operates the interface module 50. By continuously checking, it is determined whether or not a series of advertisement item selection events have occurred from the operating system 2 (step S115).

At this time, if it is determined that a separate advertisement item selection event has not occurred from the operating system 2, the virtual character operation controller 10 proceeds to step S121 to describe the flow later.

However, the gamers proceed with the process of moving the virtual item 402 to the advertisement item posted in the virtual character management platform window 403, for example, the store image, so that a series of advertisement item selection events have occurred from the operating system 2. If it is determined, the virtual character operation controller 10 immediately generates a series of advertisement information transmission request messages by utilizing the virtual character operation information loaded in its game execution area 11, and generates the advertisement information. The transmission request message is outputted to the operating system 2 via the interface module 50 (step S116).

Through the above-described process, as soon as a series of advertisement information transmission request messages are transmitted from the virtual character operation controller 10, the operating system 2 transmits the advertisement information transmission request message via the network connection module 3 to the system. Transfer to the game operation server 210 on the (100) side.

In connection with this, as shown in FIG. 3, the game operation server 210 of the system 100 continuously checks the interface module 211, thereby transmitting a series of advertisement information from the gamer side information processing apparatus 1. It is determined whether a request event has occurred (step S207).

At this time, if it is determined that no separate advertisement information transmission request event has occurred from the gamer side information processing apparatus 1, the game operation server 20 proceeds to step S210, for example, which describes the flow later.

However, if the foregoing steps S113 to S116 are advanced in advance and it is determined that a series of advertisement information transmission request events have occurred from the gamer side information processing apparatus 1, the game operation server 210 immediately receives a series of advertisement information. A process of generating and transmitting the completed advertisement information to the gamer side information processing apparatus 1 is performed (steps S208 and S209).

The advertisement information generation and transmission process can be variously modified according to the situation of the system.

For example, the game operation server 210 extracts a series of advertisement information previously stored in the advertisement information D / B 251 by using the advertisement management module 250, and then the advertisement information itself is included in the gamer side. It may be transmitted to the information processing apparatus 1, and as another example, the virtual space management server 220 requests the transmission of "advertised virtual space execution information", this "advertised virtual space execution information" is the virtual space operation server It may be induced to be transmitted to the gamer side information processing device 1 from the 220, as another example, by using the communication module 240, the transmission of the "ad information" to the advertising client company system 400 And, through this, "advertisement information" may be induced to be transmitted from the advertisement requesting company side system 400 to the gamer side information processing device (1).

Through the above-described process, for example, when a series of advertisement information is selectively transmitted from the game operation server 210, the virtual space operation server 220, the advertisement client company system 400, etc., the gamer side information processing apparatus ( The operating system 2 of 1) transmits this advertisement information to the virtual character operation controller 10 of the game operation unit 100 via the interface module 50.

In connection with this, as shown in FIG. 2B, the virtual character operation controller 10 continuously checks the interface module 50 to determine whether a series of advertisement information has been transmitted from the operating system 2 (step). S117).

At this time, if the previous steps S208 to S209 are not finished and it is determined that no separate advertisement information is transmitted from the operating system 2, the virtual character operation controller 10 proceeds to the flow to step S118, a series of waits Maintain state.

However, if all the previous steps S208 to S209 are completed and it is determined that a series of advertisement information has been transmitted from the operating system 2, the virtual character operation controller 10 immediately transfers the advertisement information to the operating system 2. The process proceeds (step S119).

In this case, the operating system 2 outputs the advertisement information to the monitor 5 so that the advertisement information is displayed on the monitor 5 as, for example, the " advertised virtual space window 407 as shown in Figs. 7A and 7B. ) ", Or" web page 409 "as shown in FIG. 7C. If the advertisement information takes the form of "web page 409" as shown in Fig. 7C, the operating system 2 utilizes the browser 4 pre-installed in the gamer side information processing apparatus 1 to display the advertisement information. Display it.

Of course, it will be obvious that the display form of the advertisement information can be variously modified according to the situation.

As such, in the state in which the advertisement information of various forms is displayed on the monitor 5, the gamers can enjoy various additional services other than the virtual character rearing game unique to the present invention.

For example, gamers may participate in lottery events, lucky events, discount vouchers, sweepstakes events, etc., while moving their virtual characters in the background of the advertising virtual space window 407. You can actually buy it.

At this time, the advertisement client company may associate the above-described various online events with various marketing businesses offline. For example, the advertisement client company may provide gamers who have won prizes online to the offline prizes. You can develop your own marketing business, provide a series of serial numbers to your gamers offline, and then develop a marketing business that encourages gamers to flexibly use these serial numbers to win their prizes online. You may.

In addition, each time a client participates in various online events, the advertisement client company may accumulate a series of cyber money to the gamer, thereby developing a marketing business that induces the gamer to join the game.

In short, when the present invention is implemented, the advertisement requesting company can seamlessly develop various marketing desired by the online and offline linkage.

On the other hand, if a series of advertisement information is displayed on the monitor 5 of the gamer-side information processing apparatus 1 through the above-described process, the virtual character operation controller 10 immediately at its own game execution area 11 By updating the loaded virtual character operation information, the cyber money holding amount of the gamers can be quickly upgraded according to the game visitors' advertisement (step S120).

In this case, the virtual character operation controller 10 updates the data of the virtual character operation information storage module 20, for example, to increase the cyber money holding amount of the gamers previously stored therein, and the aforementioned game. By performing a series of information exchange processes with the operation server 210, for example, the amount of cyber money held by the gamers previously stored in the operation management module 260 is increased.

When all the aforementioned processes are completed, the gamers can selectively purchase the items required by the virtual characters by using the cyber money, and thus can raise the virtual characters managed by them without any problems.

For example, gamers can use the previous cyber money to purchase fairy tale book items to upgrade the virtual character's intellectual level.In another example, gamers can use the previous cyber money to buy food items. By purchasing, you will be able to upgrade your virtual character's Health Index.

On the other hand, gamers can enjoy various additional services provided by the system 200 in addition to the above-described virtual character parenting process by utilizing the above cyber money.

For example, a gamer can use this cyber money to purchase a product that is sold at an advertisement client company previously visited, such as a bookstore, a bank, a food store, and the like, without any actual purchase price.

Of course, gamers can use this cyber money to actually purchase not only products sold by the previous advertisement clients but also products sold by other advertisement clients posted on the virtual character management platform window 403.

In addition, the gamers may actually purchase the sales products of the shopping mall operated by the game operation system 200 by simply utilizing this cyber money without any actual purchase price. Of course, gamers can purchase not only the products sold by the game operating system 200 side but also products sold by other shopping malls affiliated with the game operating system 200 side using this cyber money.

In addition, when the cyber money possessed by the player reaches a certain level or the game is ended, the gamer may request the system 100 to exchange the remaining cyber money, thereby converting his cyber money into real cash. You can exchange money.

The operation form of such cyber money can be variously modified according to the situation of the system.

On the other hand, through the above-mentioned process, when the game screening process, the product purchase process, etc. of the gamers is completed, the game operating system 200, the information obtained through the game visitors 'history of advertising, product purchase history, etc., for example, "the gamers' Advertisement selection trends, gamers 'product preferences, gamers' purchase trends for each product, etc. can be easily D / Bed and managed, and later, these data can be quickly transferred to the advertisement client side system 400. By providing this, the client can be encouraged to apply this data usefully to a series of offline operations, such as "customer relationship management (CRM)".

As a result, when such a series of processes are implemented, the advertisement client can easily obtain the basic information necessary for "developing their own product", "establishing their own advertising strategy", etc. without any additional procedure.

On the other hand, as shown in FIG. 6, the virtual character operation controller 10 is interfaced with various virtual characters 402 being connected to the system 100 displayed in the virtual character management platform window 403. By continuously checking the module 50, it is determined whether a series of chat participation events have occurred from the operating system 2 (step S121).

At this time, if it is determined that a separate chat participation event has not occurred from the operating system 2, the virtual character operation controller 10 proceeds to step S127 to describe the flow later.

However, if the gamer selects a chat menu (not shown), for example, and it is determined that a series of chat participation events have occurred from the operating system 2, the virtual character operation controller 10 immediately has its own game execution area 11. ), A series of chat participation information is generated by using the virtual character operation information loaded in the above), and the generated chat participation information is output to the operating system 2 via the interface module 50 (step S122). .

Through the above-described process, as soon as a series of chat participation information is transmitted from the virtual character operation controller 10, the operating system 2 transmits this chat participation information via the network connection module 3 to the system 100 side. The game operation server 210 passes.

In connection with this, as shown in FIG. 3, the game operation server 210 of the system 100 continuously checks the interface module 211, whereby a series of chat participation information is received from the gamer side information processing apparatus 1. It is determined whether a transmission event has occurred (step S210).

At this time, if it is determined that a separate chat participation information transmission event has not occurred from the gamer side information processing apparatus 1, the game operation server 210 proceeds to step S215, for example, which describes the flow later.

However, if the previous steps S121 to S122 are advanced in advance and it is determined that a series of chat participation information transmission events have occurred from the gamer side information processing apparatus 1, the game operation server 210 immediately starts the chat operation server 230. The chat operation server 230 requests the creation of the chat execution information, and the chat operation server 230 utilizes the chat information D / B 231 as soon as the request message is transmitted from the game operation server 210. After extracting a series of chat information, the chat information is used to generate a series of chat execution information, and the generated chat execution information is transmitted to the game operation server 210 (step S211).

Through the above-described process, as soon as a series of chat execution information is transmitted from the chat operation server 230, the game operation server 210 transmits the chat execution information via the interface module 211, and the gamer side information processing apparatus. The transfer to step (1) is carried out (step S212).

In this case, the operating system 2 of the gamer side information processing apparatus 1 transmits the chat execution information of the system 100 side transmitted through the network connection module 3 via the interface module 50 to the game operating unit. Transfer to the virtual character operation controller 10 of (100).

In conjunction with this, as shown in FIG. 2B, the virtual character operation controller 10 continuously checks the interface module 50 to determine whether a series of chat execution information has been transmitted from the operating system 2. (Step S123).

At this time, if the previous steps S211 to S212 are not finished, and it is determined that no separate chat execution information is transmitted from the operating system 2, the virtual character operation controller 10 proceeds to the flow to step S106, a series of Maintain the standby state.

However, if all the previous steps S211 to S212 are completed and it is determined that a series of chat execution information has been transmitted from the operating system 2, the virtual character operation controller 10 immediately enters its own game execution area 11. The virtual character operation information that was loaded, game operation sound information previously stored in the game operation sound information storage module 40, game operation graphic information previously stored in the game operation graphic information storage module 30, and chat execution information A series of chat messages are generated, and the generated chat messages are transferred to the operating system 2 through the graphic rendering module 60, the sound output module 70, and the like (step S125). ).

In this case, the operating system 2 outputs a chat message transmitted from the graphics rendering module 22, the sound output module 23, etc. to the monitor 5, so that the chat message is displayed on the monitor 5 in FIG. 8. To be displayed as shown. Of course, the post form of the chat message can be variously modified depending on the situation.

As described above, when a chat message is posted on the monitor 5, a series of communication sessions included in the previous chat execution information are quickly activated in the game execution area 11 of the virtual character operation controller 10 at the same time. It forms a close signal connection relationship with the chat operation server 231 on the 100 side. In this case, a close signal exchange relationship is formed between the virtual character operation controller 10 and the chat operation server 230 by itself, and based on this signal exchange relationship, gamers can easily enjoy a series of chat processes desired by the user. It becomes possible.

Thereafter, the virtual character operation controller 10 continuously checks a signal input from the operating system through the interface module 50 to determine whether the gamer ends the chat, and according to the determination result, a series of The subsequent procedure is properly proceeded (step S126).

On the other hand, while the virtual character management platform window 403 including the preceding virtual characters 402 is displayed on the monitor 5 of the gamer side information processing apparatus 1, the virtual character operation controller 10 is interfaced. By continuously checking the module 50, it is determined whether a series of virtual character management events have occurred from the operating system (step S127).

At this time, if it is determined that no separate virtual character management event occurs from the operating system 2, the virtual character operation controller 10 proceeds to step S132 to be described later the flow.

However, the gamer may use the input device 7 to double-click the virtual character 402 in operation, or in another example, a separate input icon (not shown) posted in the virtual character management platform window 403. If it is determined that a series of virtual character management events have occurred from the operating system 2 by taking a click procedure, the virtual character operation controller 10 immediately controls the virtual character operation information and the game loaded in its game execution area. Using the game operation sound information previously stored in the operation sound information storage module and the game operation graphic information previously stored in the game operation graphic information storage module, a series of virtual character management menus are generated and the generated virtual character is generated. Process of delivering the management menu to the operating system 2 through the graphics rendering module 60, sound output module 70, etc. Proceeds (step S128).

In this case, the operating system 2 outputs to the monitor 5 a virtual character management menu 410 transmitted from the graphics rendering module 22, the sound output module 23, and the like, to the monitor 5. The management menu 410 may be displayed as shown in FIGS. 9A and 9B. Of course, the post form of the virtual character management menu 410 can also be modified in various ways depending on the situation similar to the above.

In this state, the virtual character operation controller 10 continuously checks the interface module 50 to generate a series of virtual character management information change events corresponding to the previous virtual character management menu 410 from the operating system 2. It is judged whether or not (step S129).

At this time, if it is determined that no separate virtual character management information change event has occurred from the operating system 2, the virtual character operation controller 10 proceeds to the flow to step S130, and maintains a series of standby states.

However, if the gamer changes the specific item of the virtual character management menu 410 by using the input device 7 and through this, it is determined that a series of virtual character management information change events have occurred from the operating system 2, the virtual The character operation controller 10 immediately updates the virtual character operation information loaded in its game execution area 11, so that the state of the virtual character operated by the gamer can be quickly upgraded according to the gamer's selection. (Step S131).

In the state where the above-described process is completed, the virtual character operation controller 10 continuously checks the interface module 50 to determine whether a series of game end events have occurred from the operating system 2 (step S132).

At this time, if it is determined that no separate game end event has occurred from the operating system 2, the virtual character operation controller 10 returns the flow to the above-mentioned step S108, and repeats the series of virtual character rearing game operating processes. Proceed.

However, if the gamer ends the game and it is determined that a series of game end events have occurred from the operating system 2, the virtual character operation controller 10 immediately has the virtual character loaded in its game execution area 11. Using the operation information, a series of session release request messages are generated, and the generated session release request messages are output to the operating system 2 via the interface module 50 (step S133).

Through the above-described process, as soon as a series of session release request messages are transmitted from the virtual character operation controller 10, the operating system 2 transmits the session release request message via the network connection module 3 to the system 100. Transfer to the game operation server 210 of the side.

In connection with this, as shown in FIG. 3, the game operation server 210 of the system 100 continuously checks the interface module 211, thereby requesting a series of session release requests from the gamer side information processing apparatus 1. It is determined whether a message transmission event has occurred (step S213).

At this time, if it is determined that no separate session release request message transmission event has occurred from the gamer side information processing apparatus 1, the game operation server 210 proceeds to the above-described step S204, for example, a series of virtual Iterates and progresses the character rearing game operation process.

However, if it is determined that the previous steps S132 to S133 are performed in advance and a series of session release request message transmission events have occurred from the gamer side information processing apparatus 1, the game operation server 210 immediately proceeds to the virtual space operation server. (220), the chat management server 230, etc. request the release of the session with the gamer side information processing device, the virtual space operation server 220, chat operation server 230 and the like from the game operation server 210 As soon as the request message is delivered, the communication relationship already established in the gamer side information processing apparatus 1 is released and the present invention is completed (step S214).

Thereafter, the virtual character operation controller 10 generates the above-described virtual character operation information storage module 20 and game operation sound information whenever a series of virtual character operation request events are generated from any gamer-side information processing apparatus 1. The storage module 40, the game operation graphic information storage module 30, the graphics rendering module 60, the sound output module 70 and the like closely connected, through which a series of virtual character rearing game operation process systematically By advancing, the gamers are encouraged to enjoy more interesting games based on the online network.

As described in detail above, in the present invention, a series of game infrastructures are constructed in which a specific game scenario can be normally progressed only when an advertisement item posted on an arbitrary game platform window is necessarily selected. In this way, the gamers may induce the client to concentrate on the advertisement contents requested by the advertisement client, according to his or her own choice, without a separate advertisement selection induction image.

When the present invention is achieved, gamers have no choice but to access the contents of advertisements requested by the game operating system in order to raise virtual characters normally, and eventually, the advertisement client that requested the advertisements has its entire advertisement. It is easy to enjoy the effect of increasing the exposure rate to a certain level or more.

The type of game that can accommodate the basic concept of the present invention described above is not limited to any specific genre shown in the above drawings and described, and according to circumstances, elastic deformation into arcade games, simulation games, adventure games, etc. Can be achieved.

While specific embodiments of the invention have been described and illustrated above, it will be apparent that the invention may be embodied in various modifications by those skilled in the art.

Such modified embodiments should not be understood individually from the technical spirit or point of view of the present invention and such modified embodiments should fall within the scope of the appended claims of the present invention.

Claims (3)

It is led by the game operation unit that is installed in the information processing device of the gamer side with the operating system, Determining whether a series of game execution events have occurred from the operating system; When the game execution event occurs from the operating system, requesting the operating system to connect to a game operating server online; Transmitting a series of virtual space execution information transmission request messages to the game operation server while the operating system is online connected to the game operation server; Determining whether a series of virtual space execution information corresponding to the virtual space execution information transmission request message has been transmitted from the game operation server; If the virtual space execution information is transmitted from the game operation server, outputting a series of game image management platform windows reflecting the virtual space execution information to the operating system; Determining whether a series of advertisement item access events have occurred from the operating system; Outputting, when the advertisement item access event occurs from the operating system, an advertisement request company-side request message related to the advertisement item to the operating system; Determining whether a series of advertisement item selection events corresponding to the advertisement request company request message related to the advertisement item has occurred from the operating system; When the advertisement item selection event occurs from the operating system, transmitting a series of advertisement information transmission request messages to the game operation server; Determining whether advertisement information corresponding to the advertisement information transmission request message has been transmitted from the game operation server; And when the advertisement information is transmitted from the game operation server, delivering the advertisement information to the operating system, and updating the amount of cyber money retained by the gamer in accordance with the output of the advertisement information. Advertising exposure induction game operating method. The method of claim 1, further comprising: determining whether a series of chat participation events have occurred from the operating system; When the chat participation event occurs from the operating system, transmitting a series of chat participation information to a series of chat operation servers; Determining whether a series of chat execution information corresponding to the chat participation information has been transmitted from the chat operation server; And if the chat execution information is transmitted from the chat operation server, outputting a series of chat messages reflecting the chat execution information to the operating system. The method of claim 1, further comprising: determining whether a series of virtual character management events have occurred from the operating system; Outputting a series of virtual character management menus for guiding a virtual character management process of a gamer to the operating system when the virtual character management event occurs from the operating system; Determining whether a series of virtual character management information change events corresponding to the virtual character management menu has occurred from the operating system; When the virtual character management information change event occurs from the operating system, the step of updating the virtual character management information previously stored in accordance with the virtual character management information change event is further characterized in that the advertisement exposure induced game operating method .