KR20020007010A - Advertising Method for Internet Relay Chat - Google Patents

Advertising Method for Internet Relay Chat Download PDF

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Publication number
KR20020007010A
KR20020007010A KR1020000040663A KR20000040663A KR20020007010A KR 20020007010 A KR20020007010 A KR 20020007010A KR 1020000040663 A KR1020000040663 A KR 1020000040663A KR 20000040663 A KR20000040663 A KR 20000040663A KR 20020007010 A KR20020007010 A KR 20020007010A
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chat
internet
conversation
advertisement
window
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KR1020000040663A
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Korean (ko)
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정일봉
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정일봉
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/50—Business processes related to the communications industry
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services

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  • Business, Economics & Management (AREA)
  • Tourism & Hospitality (AREA)
  • Primary Health Care (AREA)
  • General Health & Medical Sciences (AREA)
  • Human Resources & Organizations (AREA)
  • Marketing (AREA)
  • Economics (AREA)
  • Strategic Management (AREA)
  • Health & Medical Sciences (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

PURPOSE: An advertising method using a conversation window of an Internet chatting site is provided to maximize an efficiency of advertisement and develop an Internet industry by outputting freely an interesting and helpful advertisement to the middle of the conversation phrase in a conversation window. CONSTITUTION: A conversation participant connects to an Internet chatting server by using an Internet public network and has a conversation with other participant through a predetermined conversation window(40). An advertisement providing server outputs an advertising description to the middle of a conversation phrase written by chatters in the conversation window(40). The chatters recognize the advertising content under conversation. The conversation window(40) outputs the advertisement description inputted by the advertisement providing server one or more time to the middle of the conversation phrase of the chatters.

Description

인터넷 채팅 사이트의 대화글 출력창을 이용한 광고방법{Advertising Method for Internet Relay Chat}Advertising method using dialogue output window of internet chat site {Advertising Method for Internet Relay Chat}

본 발명은 인터넷 비즈니스를 위한 인터넷 채팅 사이트에서의 광고방법에 관한 것으로서, 더욱 상세하게는 인터넷 채팅사이트의 대화방에서 대화글이 출력되는대화창을 통하여 소정의 광고문자나 형상이 불시에 출력되도록 하여 대화 참여자 및 채팅창을 열람하는 사람에게 소정의 광고내용을 인식시킬 수 있도록 하는 인터넷 채팅 사이트의 대화글 출력창을 이용한 광고방법에 관한 것이다.The present invention relates to an advertising method in an internet chat site for an Internet business, and more particularly, a predetermined participant's text or shape is randomly output through a chat window in which a chat message is output in a chat room of an internet chat site. The present invention relates to an advertisement method using a dialogue output window of an internet chat site that enables a person to view a chat window to recognize predetermined advertisement contents.

종래의 인터넷 채팅사이트 내의 광고방법은 채팅창에서 의사전달이 이루어지는 입력창 이외의 특정부위 또는 배경에 기업광고 및/또는 기업배너광고로서 배너광고의 위치가 채팅하는 사람들의 시선이 가장 집중되는 곳, 즉 대화글이 출력되는 위치가 아니기 때문에 사용자들의 시선과 관심을 끌지 못하였고, 배너광고의 내용도 항상 일정한 형태로 고정되어 있어서 사이트를 방문한 모든 사람들에게 필요한 맞춤광고가 되지 않아 인터넷 광고가 비효율적이며 광고효과에도 한계성이 있었다.The conventional method of advertising in the Internet chat site is a place where the position of the banner advertisement as the corporate advertisement and / or corporate banner advertisement is most focused on a specific portion or background other than the input window through which the communication is made in the chat window, In other words, it is not the location where the dialogue text is output, and it did not attract users' attention and attention, and the content of the banner advertisement is always fixed in a certain form, so that the Internet advertisement is inefficient and the advertisement is not necessary for everyone who visits the site. There was a limit to the effect.

본 발명은 이와 같은 종래의 채팅사이트의 대화방에서의 광고효과가 미비한 문제점을 해결하기 위한 것으로서, 본 발명은 채팅에 참여하는 대화자의 시선이 가장 집중되는 곳, 즉 인터넷 채팅사이트의 대화글이 출력되는 대화창에 예고 없이 채팅중인 대화자와 대화자의 대화문장 중간에서 서버에서 입력된 적절한 (채팅중인 어느 한 부류의 사람들에게 적절한) 광고문구나 형상을 일회성 또는 일정한 시간간격으로 출력시킴으로서 채팅중인 모든 사람들의 시선을 광고에 집중시키는 효과가 있고 채팅중인 어느 한 부류의 사람들에게 적절하고 필요한 맞춤광고를 할 수 있는 인터넷 채팅 사이트의 대화글 출력창을 이용한 광고방법을 제공하는데 있다.The present invention is to solve the problem of insufficient advertising effect in the chat room of the conventional chat site, the present invention is the place where the attention of the chatter participating in the chat is most concentrated, that is, the chat message of the Internet chat site is output Advertises the eyes of everyone in the chat by printing one-time or regular intervals of the appropriate (appropriate for any class of people in the chat) input from the server in the middle of the chat without notice in the chat. It is to provide an advertising method using the dialogue output window of an internet chat site that has the effect of focusing on and can provide appropriate and necessary customized advertisements to any one group of chatting people.

상기 목적을 달성하기 위한 본 발명의 기술적 특징은 인터넷을 통한 채팅사이트의 대화방에서 대화자가 광고내용을 인식할 수 있도록 하는 광고방법에 있어서, 인터넷 채팅사이트의 대화방에서 대화글이 출력되는 대화자와 대화자의 대화문장 중간에 서버를 통하여 광고문구나 형상의 광고문안이 출력되도록 이루어진다.The technical feature of the present invention for achieving the above object is an advertising method for enabling a dialoger to recognize the content of the advertisement in the chat room of the chat site via the Internet, the conversation of the talker and the talker is output in the chat room of the Internet chat site In the middle of the dialogue, the advertisement text or the advertisement text is output through the server.

여기서, 상기 광고문안은 인터넷 채팅사이트에서 대화글이 출력되는 위치에 채팅중인 대화자와 대화자의 대화글 중간에 서버에서 입력된 광고문구나 형상을 일회성 또는 일정한 시간 간격을 두고 출력한다.Here, the advertisement text outputs the advertisement phrase or shape input from the server in the middle of the dialogue text of the chatter and the chatter at the position where the dialogue text is output on the Internet chat site at one time or at regular time intervals.

도 1은 본 발명에 따른 인터넷 채팅 구성도이고,1 is a block diagram of the Internet chat according to the present invention,

도 2는 본 발명에 따른 광고문안 출력상태의 채팅창 요부 정면도이다.2 is a front view of the main body of the chat window in the output state of the advertising text according to the present invention.

< 도면의 주요 부분에 대한 부호의 설명 ><Description of Symbols for Main Parts of Drawings>

10,10n; 채팅이용자 20; 인터넷공중망10,10n; Chat user 20; Internet public network

30; 광고제공서버 40; 대화창30; Advertisement providing server 40; Dialog

이하, 본 발명의 실시예를 첨부한 도면을 참조하여 설명하기로 한다.Hereinafter, embodiments of the present invention will be described with reference to the accompanying drawings.

도 1은 본 발명에 따른 인터넷 채팅 구성도이고, 도 2는 본 발명에 따른 광고문안 출력상태의 대화창 요부 정면도이다.1 is a block diagram of the Internet chat according to the present invention, Figure 2 is a front view of the main portion of the chat window output state of the advertisement according to the present invention.

본 발명의 인터넷 채팅 사이트의 대화글 출력창을 이용한 광고방법은 도 1 및 도 2에서와 같이 대화 참여자(10)(10n)는 인터넷공중망(20)을 이용하여 인터넷채팅서버에 연결되고 소정의 대화창를 통하여 대화를 실현할 수 있도록 한다.Advertising method using the dialog output window of the Internet chat site of the present invention, as shown in Figs. 1 and 2, the participants 10 and 10n are connected to the Internet chat server using the Internet public network 20, and the predetermined chat window is opened. To make the conversation a reality.

그리고 인터넷 채팅사이트의 대화창(40)에서 대화글이 출력되는 위치에 채팅중인 대화자(A)와 대화자(B)의 대화문장 중간에서 광고제공서버(30)를 통하여 광고문구나 형상의 광고문안(예를 들면 ; 긴급공지!! 백두전자 핸드폰 신제품출시 기념 가격인하)이 출력되어 대화중에 광고내용을 인식할 수 있다.And in the middle of the dialogue of the dialogue (A) and the dialogue (B) chat in the position where the dialogue text is output in the chat window (40) of the Internet chat site through the advertisement providing server (30) For example, the emergency notice !! The price reduction of the new Baekdu Electronics mobile phone release) is printed and the advertisement contents can be recognized during the conversation.

상기 광고문안은 인터넷 채팅사이트의 대화창(40)에서 대화글이 출력되는 위치에 채팅중인 대화자(A)와 대화자(B)(C)의 대화 글 사이에 광고제공서버(30)에서 입력된 광고문구나 형상을 일회성 또는 일정한 시간 간격을 두고 출력되는데 다양한 형태로 구현 할 수 있음은 본 발명이 속하는 분야의 당업자에게는 명백한 것이다.The ad text is an ad text inputted from the advertisement providing server 30 between the conversation text of the chatter (A) and the chatter (B) (C) in the chat position in the chat window 40 of the Internet chat site. It is apparent to those skilled in the art that the shape may be output in one-time or at regular time intervals, but may be implemented in various forms.

상기와 같이 본 발명에 따른 인터넷 채팅 사이트의 대화글 출력창를 이용한 광고방법은 채팅하는 사람들의 시선이 가장 집중되는 곳, 즉 도 2에서와 같이 인터넷 채팅사이트의 대화창(40)에서 대화글이 출력되는 위치에 예고 없이 채팅중인 대화자(A)와 대화자(B)(C)의 대화에 끼어 들어 광고제공서버(30)에서 입력된 적절한(채팅중인 어느 한 부류의 사람들에게 적절한) 광고문구나 형상을 일회성 또는 일정한 시간간격으로 출력시킴으로서 채팅중인 모든 사람들의 시선을 광고에 집중시키는 효과가 있고 채팅중인 어느 한 부류의 사람들에게 적절하고 필요한 맞춤광고를 할 수 있는 광고의 효율성과 극대화를 꾀하며 다양하고도 적절한 광고를 통하여 사용자의 흥미를 유발시킴으로서 인터넷 인구의 저변확대와 인터넷 산업발달에 기여한다.As described above, the advertisement method using the dialog output window of the Internet chat site according to the present invention is the place where the eyes of the chatting people are most concentrated, that is, the conversation text is output from the chat window 40 of the Internet chat site as shown in FIG. 2. The ad text or shape entered in the advertisement providing server 30 is inserted into the dialogue between the chatter A and the chatter B and the chatter without any notice of the position. By outputting at regular intervals, the effect of focusing the attention of all the people in the chat is focused on the advertisement. By inducing users' interests, it contributes to the expansion of the internet population and the development of the internet industry.

이상에서와 같이, 본 발명에 따른 인터넷 채팅 사이트의 대화글 출력창을 이용한 광고방법은 인터넷 채팅 사이트에서 채팅하는 대화자들이 가장 시선을 집중하는 곳, 즉 대화글이 출력되는 대화창에서 대화자들간의 대화문장 중간에 서버를 통하여 자유롭게 광고내용을 출력시킴으로서 사용자들의 시선이 집중되고 반복효과를 통하여 광고의 효율성이 극대화 된다. 또한 사용자들에게도 채팅에 지장을 주지 않을 정도에서 흥미있고 유익한 광고를 출력시켜 인터넷 인구의 확대와 인터넷 활용도를 높이고 인터넷 산업발전에 이바지하는 효과가 있다.As described above, the advertising method using the dialog output window of the Internet chat site according to the present invention is the place where the chatters who chat on the Internet chat site focus the most attention, that is, the dialogue sentences between the chatters in the chat window where the chat messages are output. By freely outputting the advertisement contents through the server, the eyes of the users are concentrated and the efficiency of the advertisement is maximized through the repetitive effect. In addition, by outputting interesting and informative advertisements that do not interfere with users, it has the effect of expanding the Internet population, increasing the utilization of the Internet, and contributing to the development of the Internet industry.

이상에서 설명한 것은 본 발명에 따른 인터넷 채팅 사이트의 대화글 출력창를 이용한 광고방법을 실시하기 위한 하나의 실시예에 불과한 것으로서, 본 발명은 상기한 실시예에 한정되지 않고, 이하의 특허청구범위에서 청구하는 바와같이 본 발명의 요지를 벗어남이 없이 당해 발명이 속하는 분야에서 통상의 지식을 가진 자가라면 누구든지 다양한 변경 실시가 가능한 범위까지 본 발명의 기술적 정신이 있다고 할 것이다.What has been described above is just one embodiment for carrying out the advertising method using the dialogue output window of the Internet chat site according to the present invention, the present invention is not limited to the above embodiment, it is claimed in the claims below As will be apparent to those skilled in the art to which the present invention pertains without departing from the gist of the present invention, the technical spirit of the present invention will be described to the extent that various modifications can be made.

Claims (2)

인터넷을 통한 채팅사이트에서 대화자가 광고내용을 인식할 수 있도록 하는 광고방법에 있어서;An advertisement method for allowing a talker to recognize advertisement contents in a chat site via the Internet; 인터넷 채팅사이트의 대화방에서 대화글이 출력되는 대화자와 대화자의 대화문장 중간에 서버를 통하여 광고문구나 형상의 광고문안이 출력되는 것을 특징으로 하는 인터넷 채팅 사이트의 대화글 출력창을 이용한 광고방법.Advertising method using the dialog output window of the Internet chat site, characterized in that the advertising text or the shape of the advertising text is output through the server in the middle of the conversation between the dialog and the chat sentences of the chat rooms in the Internet chat site. 제 1 항에 있어서:The method of claim 1 wherein: 상기 광고문안은 일회성 또는 일정한 시간 간격을 두고 출력되는 것을 특징으로 하는 인터넷 채팅 사이트의 대화글 출력창을 이용한 광고방법.The advertisement text is a one-time or a predetermined time interval is output, the method of advertising using the dialogue output window of the Internet chat site, characterized in that the output.
KR1020000040663A 2000-07-14 2000-07-14 Advertising Method for Internet Relay Chat KR20020007010A (en)

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Citations (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5828839A (en) * 1996-11-14 1998-10-27 Interactive Broadcaster Services Corp. Computer network chat room based on channel broadcast in real time
JPH113348A (en) * 1997-06-11 1999-01-06 Sharp Corp Advertizing device for electronic interaction
KR20000036514A (en) * 2000-03-18 2000-07-05 박종혁 Chatting advertisement on internet and pc-communication system
KR20010077699A (en) * 2000-02-07 2001-08-20 김갑순 Internet advertisement method by using chatting
KR20010088247A (en) * 2000-03-11 2001-09-26 나인석 Advertisement method in chatting Service
KR20010105112A (en) * 2000-05-19 2001-11-28 정호천 Method of internet advertisement
KR20020005281A (en) * 2000-07-07 2002-01-17 조경수 Image advertisement using chat window wallpaper

Patent Citations (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5828839A (en) * 1996-11-14 1998-10-27 Interactive Broadcaster Services Corp. Computer network chat room based on channel broadcast in real time
JPH113348A (en) * 1997-06-11 1999-01-06 Sharp Corp Advertizing device for electronic interaction
KR20010077699A (en) * 2000-02-07 2001-08-20 김갑순 Internet advertisement method by using chatting
KR20010088247A (en) * 2000-03-11 2001-09-26 나인석 Advertisement method in chatting Service
KR20000036514A (en) * 2000-03-18 2000-07-05 박종혁 Chatting advertisement on internet and pc-communication system
KR20010105112A (en) * 2000-05-19 2001-11-28 정호천 Method of internet advertisement
KR20020005281A (en) * 2000-07-07 2002-01-17 조경수 Image advertisement using chat window wallpaper

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