KR20010111773A - An advertising apparatus using geographic information and method thereof - Google Patents

Abstract

The present invention relates to an advertising apparatus and method using geographic information that enables the advertisement of businesses in a certain area using geographic information on the Internet. Since the icon is displayed on the map and the feature descriptions are listed and displayed, the user can easily provide detailed advertisement information for various facilities as well as the facility search and the advertisement search of the user.

Description

An advertising apparatus using geographic information and method

The present invention relates to an advertising apparatus and method using geographic information, and more particularly, to an advertising apparatus and method using geographic information to act on the Internet for the facilities of the desired area on the Internet.

Usually, a person who wants to advertise their company or store opens the site of his company or store on the Internet and then advertises it through the Internet or directly to the floating population by using flyers or flancards offline. Do it.

In addition, advertisements performed on a web site are simply banners that are not associated with the spatiality of the Geographic Information System (GIS).

Geographic information system is a computer-based system for collecting, storing, and outputting geographical and geographically related data such as buildings, roads, rivers, contours, and administrative boundaries.

In general, the GIS site on the web designates a specific facility among various facilities, and enters information about the specific facility (for example, the name, telephone number, and address of the facility) to show the location and information of the specific facility. On the user side, access to information is difficult.

That is, in the above case, the user searches for facility information and then confirms the location thereof. The user must know all the name, phone number, address, etc. of the facility to search.

Accordingly, the present invention has been proposed in view of the above-described prior art, and an object thereof is to provide an advertisement apparatus using geographic information that enables an advertisement for a company in a predetermined region using geographic information on the Internet.

Another object of the present invention is to provide an advertisement method using geographic information that enables the advertisement of a company in a predetermined region using geographic information on the Internet.

In order to achieve the above object, an advertising apparatus using geographic information according to a preferred embodiment of the present invention is an apparatus for advertising a company using geographic information in a specific advertising site online,

Web GIS processing means for interacting with all the advertisement-wishers and users connected to the specific advertisement site and providing necessary information to the advertisement-wishers or users;

A company registration means for registering registration information for an advertisement-desired company input through the web GIS processing means;

A space retrieval means for retrieving the location and icon information of the registered company included in the area changed by the movement of the map in response to a request of the web GIS processing means and delivering the information to the web GIS processing means;

Information retrieval means for retrieving detailed advertisement information of a selected registered company in response to a request of the web GIS processing means and delivering the detailed advertisement information to the web GIS processing means;

Map retrieval means for retrieving a map to be currently displayed according to a request of said web GIS processing means and delivering it to said web GIS processing means;

And storage means for storing company registration information registered by the company registration means, map information of the whole country, and site operation information required by the web GIS processing means.

In addition, the advertising method using geographic information according to an embodiment of the present invention, in a method of advertising for a company using geographic information in a specific advertising site online,

Transmitting a basic map to the terminal of the user as the user accesses the specific advertisement site;

Searching for the registered companies included in the area of the basic map, and transmitting a list of the locations of the searched registered companies and characteristic information of each registered company to the user's terminal; And

As the user selects a desired registrar from among registrars, the user may have a process of transmitting detailed information about the registrant to the terminal of the user.

1 is a schematic configuration diagram of an apparatus employed in an embodiment of the present invention;

2 is a detailed configuration diagram of an advertisement device using geographic information according to an embodiment of the present invention;

3 is a company registration flow chart employed in the present invention,

4 is a flowchart illustrating an advertisement method using geographic information according to an embodiment of the present invention;

5 and 6 are flowcharts illustrating a detailed use case of an advertising method using geographic information according to an embodiment of the present invention.

<Description of Symbols for Major Parts of Drawings>

10, 12: terminal 14: the Internet

16: operator's web server 18: database

18a: Business Listing Database 18b: Map Information Database

18c: Site operation information database

20: Web GIS Processor 22: Company Register

24: Space Finder 26: Information Finder

28: Map Finder

Hereinafter, with reference to the accompanying drawings will be described an embodiment of the present invention in more detail.

1 is a schematic structural diagram of an apparatus employed in an embodiment of the present invention.

Reference numeral 10 denotes a terminal operated by the owner who wishes to advertise. The terminal 10 has an input device such as a keyboard, a mouse or a conventional speech recognition software package and a display device such as a video monitor and a processing device such as a CPU. The terminal 10 also includes an image input device such as a scanner.

The owner registers through the terminal 10, inputs the characteristic advertisement contents for his company or company, and enters the screen of his company or company.

The owner may not only register a member through the terminal 10 but also register a member through a normal telephone.

Reference numeral 12 denotes a terminal operated by the user.

The terminal 12 is composed of a conventional personal computer having a keyboard, a mouse, a monitor, a main body and the like.

The user checks the registered company on the map through the terminal 12, and retrieves the location of the desired registered company and information on the registered company.

Reference numeral 16 denotes a web server on the operator's side which provides information in accordance with a request of a business owner or a user who connects via the Internet 14.

The web server 16 operates a specific advertisement site (www.maptopia.com), manages map information and registration information for a plurality of companies, and provides corresponding information according to a user's search request.

Reference numeral 18 denotes a database storing various types of information (eg, company registration information, map information, site operation information) managed by the web server 16.

In the embodiment of the present invention has been described as being possible to register only by the owner who wants an advertisement, but individuals can also register the advertisement for themselves.

FIG. 2 is a detailed configuration diagram of an advertisement apparatus using geographic information according to an embodiment of the present invention, and descriptions of the same components (terminals 10 and 12 and the Internet 14) described in FIG. 1 will be omitted. do.

The web server 16 is a web GIS processor 20 for interacting with all the ad-wishers and users connected to the specific advertisement site (www.maptopia.com) and provide the necessary information to the ad-wishers or users, the web GIS processor 20 The company register 22 which registers the registration information of the advertisement-desired company inputted through the web GIS processor 20 in the database 18 and the area changed by the map movement at the request of the web GIS processor 20. Detailed advertisement information of the registered company selected in response to a request of the space searcher 24 and the web GIS processor 20 which searches for the location and icon information of the registered company included and delivered to the web GIS processor 20. Search for an information searcher 26 for delivering to the web GIS processor 20 and a map searcher for retrieving a map to be displayed at the request of the web GIS processor 20 and delivering it to the web GIS processor 20. (28) And a.

In this case, the web GIS processor 20 calls the company register 22 in the case of a company that wants to advertise to be in charge of advertisement registration. The web GIS processor 20 calls the map searcher 28 to display a map of a corresponding area when the user moves the map. The web GIS processor 20 calls the spatial searcher 24 to display the registered company on the map to display the company registration information for any region. The web GIS processor 20 calls the information retrieval 26 to display detailed information about the selected registrar when any registrant is selected from the registered registrants.

The database 18 includes a company registration information database 18a which stores registration information of various companies registered in the company register 22 and map information of the whole country, thereby providing map information on a location requested by the user. Map information database 18b capable of providing the information, and various site operation information (eg, map-machine interface files, route search data, various life information, travel guide information) performed by the web GIS processor 20. Etc.) is provided with a site operation information database 18c.

Here, the information registered in the company registration information database 18a is classified and registered into a specific facility type.

3 is a flowchart of a company registration employed in the present invention.

When a business owner wishing to advertise a request to register an advertisement (step 100), the business owner wants to operate the terminal 10 and access the specific advertisement site (www.maptopia.com) through the Internet 14. ("Yes" in step 110).

Accordingly, the web server 16 of the operator displays a screen on which the advertisement registration can be performed on the terminal 10 of the advertisement hope business owner. The advertiser wishes to click on an advertisement request button (not shown) on the registration request screen displayed on his terminal 10 (step 130).

Thereafter, the advertising hopeful employer selects the location of his company on the web map displayed on his terminal 10 (step 140), and inputs the name and characteristic advertisement information of his company (step 150). .

When the registration of the business is completed in this manner (step 160), the web server 16 determines whether the corresponding advertisement-wishing business owner clicks the registration confirmation button, and if the registration confirmation button is not clicked ("No" in step 170). While canceling the registration made by the relevant advertisement hope employer (step 180), if the registration confirmation button is clicked ("Yes" in step 170), the normal business registration is considered to have been completed and the final confirmation through the confirmation phone The web service is provided using the registered company information (step 190).

On the other hand, in step 110, when the owner of the advertisement wishes to input information using the phone 10 due to the poor input of information using the terminal 10, the operator performs the registration procedure (step 120).

Next, an advertising method using geographic information according to an embodiment of the present invention will be described with reference to the flowchart of FIG. 4.

When the user operates his terminal 12 to access a specific advertisement site (www.maptopia.com) operated by the web server 16 (step 200), the web server 16 is stored in the database 18. A keyword (eg, trade name / name, address) input window for performing a stored basic map and location search is displayed on the user's terminal 12 (step 210).

Then, the web server 16 searches for a registered company included in any area displayed on the user's terminal 12 (step 220), and then searches the registered company on the user's terminal 12. In the form of an icon, a list of the advertisements of the registered companies is displayed on the user's terminal 12 (step 230).

Subsequently, the web server 16 determines whether the user moves from the current map location to another location and determines that the user has moved to another location (YES in step 240). 12), the process returns to the step 220 and the operation from that step is repeated.

On the other hand, the web server 16 determines whether the user selects any icon displayed on the terminal 12 or any registered company on the list when there is no change of the map position (“No” in step 240). do.

As a result of the determination, if there is no selection ("No" in step 260), the web server 16 returns to step 240, while if there is an icon selection or a selection of registered companies on the list (in step 260). Yes ") The web server 16 displays detailed advertisement information about the selected icon or the registered company on the list on the terminal 12 of the user (step 270).

5 and 6 are flowcharts illustrating a detailed use case of an advertising method using geographic information according to an embodiment of the present invention.

When the user operates his terminal 12 and accesses a specific advertisement site (www.maptopia.com) operated by the web server 16 (step S1), the web GIS processor 20 in the web server 16 is connected. ) Reads out the basic map 30a in the map information database 18b via the map searcher 28 and displays it on the user's terminal 12 (step S2). The initial screen 30 displayed on the user's terminal 12 includes the basic map 30a and a keyword (eg, name / name, address) input window for performing a location search. The base map 30a may be a map of the same area every time the user accesses the specific advertisement site, or may be a map of a random area read randomly or a map designated by the user.

Thereafter, the web GIS processor 20 displays information on the registered company included in the area indicated by the basic map 30a on the terminal 12 of the user. That is, the web GIS processor 20 searches for a registered company of a corresponding region stored in the company registration information database 18a through the space searcher 24 (step S3), and displays icons 32a and 32b for the searched registered company. ) And a screen 32 including a list 32c containing the characteristic advertisement contents of the registered companies is displayed on the terminal 12 of the user (step S4).

The user may change the position of the map by manipulating the "Move Map" or "Move" button on the screen 32, and whenever the position of the map is changed, the web GIS processor 20 may perform the spatial searcher 24. And a map searcher 28 to display a map of the area and a list of registered companies in the area on the terminal 12 of the user.

When the user manipulates the "Move Map" button, the map of the current location moves left or right or moves upward or downward by a predetermined interval. The user moves the "Map Move" button. The map of the current location can be moved forward, backward, left, or right by operating.

On the other hand, when the user enters, for example, the address "Gangnam Station crossroad" through the keyword input window as shown on the screen 34, the web GIS processor 20 is the map searcher 28 of the Gangnam Station crossroad area After searching the map (step S5), a screen 36 for the area is provided on the terminal 12 of the user.

Then, the web GIS processor 20 searches for the registered companies included in the Gangnam Station crossroad area through the spatial searcher 24 (step S6), and the icons 38a and 38b for the searched registered companies and their registrations. A screen 38 including a list 38c containing characteristic advertisement contents of the companies is displayed on the user's terminal 12 (step S7).

Here, when the user selects any registered company from any icon or list 38c on the screen 38, the web GIS processor 20 uses the information searcher 26 to register the company registration information database 18a. Read the detailed information on the registered company (step S8), and provides the screen 40 containing the detailed information (for example, text and picture information) about the registered company on the user's terminal 12; do.

According to the present invention as described above, when the user moves the map, the location of the registered businesses of the area is immediately iconized and displayed on the map and the feature description is displayed accordingly, detailed advertisement for various facilities In addition to providing information easily, a user's facility search and advertisement search are also very easy.

On the other hand, the present invention is not limited to the above-described embodiment, but can be modified and modified within the scope not departing from the gist of the present invention, such modifications and changes should be regarded as belonging to the following claims. will be.

Claims (15)

In a device for advertising a business using geographic information online, Register an ad for a company that wants the ad, According to the map movement on the user's terminal, the map of the region and the registered company of the region are searched and displayed on the terminal of the user. Network means for sending detailed information on the selected registrant from the displayed registrars to the user's terminal; And And storage means for storing various kinds of information managed by the network means. The method of claim 1, And said network means displays the registered companies in the form of icons in a predetermined shape when displaying the registered companies of a certain region on the terminal of the user. The method of claim 1, wherein the storage means Business registration information database for storing the registration information of the various companies registered in the advertisement, A map information database including map information of a region requested by the user for searching, and And a site operation information database which is operated by the web server and stores various operation information of the advertisement site. The method of claim 3, wherein Advertising information using the geographic information, characterized in that the information registered in the company registration information database is classified and registered as a specific facility type. In a device for advertising a business using geographic information in a particular advertising site online, Web GIS processing means for interacting with all the advertisement-wishers and users connected to the specific advertisement site and providing necessary information to the advertisement-wishers or users; A company registration means for registering registration information for an advertisement-desired company input through the web GIS processing means; A space retrieval means for retrieving the location and icon information of the registered company included in the area changed by the movement of the map in response to a request of the web GIS processing means and delivering the information to the web GIS processing means; Information retrieval means for retrieving detailed advertisement information of a selected registered company in response to a request of the web GIS processing means and delivering the detailed advertisement information to the web GIS processing means; Map retrieval means for retrieving a map to be currently displayed according to a request of said web GIS processing means and delivering it to said web GIS processing means; And storage means for storing company registration information registered by the company registration means, map information of the whole country, and site operation information required by the web GIS processing means. The method of claim 5, The company registration information is classified into a specific facility type and registered using geographic information. In a method of advertising a business using geographic information on a specific advertising site online, Displaying a map of a corresponding area as a user accesses the specific advertisement site and inputs a searched desired area, and providing a list of locations of registered companies included in the corresponding area and characteristic information of each registered company; And And a method of providing detailed information about the registered company as the user selects a desired registered company from among registered companies. The method of claim 7, wherein The location of the searched registered companies advertising method using geographic information, characterized in that displayed as a predetermined icon. The method of claim 8, And selecting the desired registrar from the registrars by selecting the icon of the schedule shape. The method of claim 8, And selecting the desired registrar from among the registrars by selecting the desired registrar from a list containing the characteristic contents of each registrant. In a method of advertising a business using geographic information on a specific advertising site online, Transmitting a basic map to the terminal of the user as the user accesses the specific advertisement site; Searching for the registered companies included in the area of the basic map, and transmitting a list of the locations of the searched registered companies and characteristic information of each registered company to the user's terminal; And And transmitting the detailed information about the registered company to the terminal of the user as the user selects a desired registered company from among registered companies. The method of claim 11, And when the locations of the registered registrants are transmitted to the terminal of the user, the searched registrars are displayed as icons of a predetermined shape on the terminal of the user. The method of claim 12, And selecting the desired registrar from the registrars by selecting the icon of the schedule shape. The method of claim 12, And selecting the desired registrar from among the registrars by selecting the desired registrar from a list containing the characteristic contents of each registrant. The method of claim 11, As the user changes the location of the basic map, the method further comprises the step of automatically searching for a registered company included in the corresponding area and transmitting the search result information to the user's terminal. Advertising method.