KR20000053892A - Computer network system with digital map and method for providing advertisement information via computer network system - Google Patents

Abstract

PURPOSE: A computer network system having a digital map and method for providing advertising information thereof is provided to output only advertisements in fields in which an user is interested by providing advertising information on a digital map via a network. CONSTITUTION: A computer network system includes a server(10,60), e.g., a computer system of a web site administrator providing digital map information and the corresponding advertising information and a plurality of clients(30,80,90) connecting to the server(10,60) via a network. The client(30,80,90) has a computer system of an user or geographic information and/or advertising information provider. The server(10,60) has a web server(2,62) for controlling the access to a digital map and advertising information, a GIS server engine(6,64), and a storage(20). Thus, the server(10,60) provides digital map information to the client(30,80,90) and graphic information, property information, or banner advertising information on a particular portion on the digital map to the client(30,80,90). In addition, the server(10,60) is connected to a web resource information linked by a hyperlink information by means of the client's selection of displayed graphic information, property information or banner information.

Description

COMPUTER NETWORK SYSTEM WITH DIGITAL MAP AND METHOD FOR PROVIDING ADVERTISEMENT INFORMATION VIA COMPUTER NETWORK SYSTEM}

The present invention relates to a computer network system, and more particularly, to a computer network system for displaying location information on an electronic map and corresponding advertisement information through a network, and a method of outputting the advertisement information thereof.

Due to the rapid proliferation and development of the Internet today, advertisement using the Internet is emerging as a new means of advertisement. Advertisement via the Internet is performed by providing advertisement information using a homepage of each company or displaying advertisement information in the form of a banner on a web operator's website. Therefore, when a user searches for information required by the user or accesses a homepage of each company to search for information, the user acquires advertisement information regardless of his or her will. Such an advertising method becomes unnecessary advertisement information for a user who does not have direct purchasing power or a user who is indifferent to the advertisement, thereby reducing the value of the advertisement information.

In addition, the existing Web Geographic Information System (GIS), which provides geographic information using the Internet, provides geographic information desired by a user using an image-based digital map. However, these Internet electronic maps provide only geographic information (for example, maps, directions, etc.) and facility display information, so that additional services based on electronic maps are vulnerable.

In other words, the image-based Internet electronic map is a simple map view, which has a technical limitation in that it cannot be connected to advertisement information resources or view attributes.

SUMMARY OF THE INVENTION An object of the present invention is to provide a computer network system that provides electronic map information through a network and provides advertisement information corresponding to location information on the electronic map.

It is still another object of the present invention to implement a method of outputting advertisement information in a computer network system that provides location information and advertisement information required by a user on an electronic map provided through a network.

1 is a block diagram showing a configuration of a computer network system according to an embodiment of the present invention;

FIG. 2 is a flowchart illustrating a procedure of providing a banner advertisement using a network of the website operating system shown in FIG. 1;

3 is a block diagram showing a configuration of a computer network system according to another embodiment of the present invention;

4 is a flowchart illustrating a procedure of providing a banner advertisement using a network of the website operating system shown in FIG. 3;

5 is a flowchart illustrating a procedure for registering and modifying map information and advertisement information shown in FIG. 4;

6 is a view showing a geographic object and a banner advertisement displayed on an electronic map of a web browser screen including an electronic map according to an embodiment of the present invention;

7 is a view showing a banner advertisement according to the movement of the cursor in the map display window shown in FIG. 6;

8 is a view showing a banner advertisement according to the enlargement of the map of the map display window shown in FIG. 6;

9 is a view showing a banner advertisement according to the reduction of the map of the map display window shown in FIG. And

FIG. 10 is a diagram illustrating a web resource linked from a specific geographic object or advertisement information of the map display window shown in FIG. 6.

Explanation of symbols on the main parts of the drawings

2, 62: web server 4: communication module

6, 64: GIS server engine 8: input module

10, 60: server 12: search module

20: storage device 22: map information DB

28: advertising information DB 30, 80, 90: the client

70: DB server

According to an aspect of the present invention for achieving the above object, a computer system comprising: a computer network; A server connected to the computer network to provide electronic map information and advertisement information corresponding to the electronic map information; A plurality of clients connected to the computer network to transmit search query information for obtaining information desired by the server to the server; When the client is connected to the server via the network, the server provides the advertisement information on the electronic map information and the electronic map information to the client in response to the search query information.

In a preferred embodiment of this aspect, the server directly modifies, deletes or registers the electronic map information and the advertisement information online.

In a preferred embodiment of this aspect, the server is configured to modify, delete or register the electronic map information and the advertisement information through the network from a plurality of specific clients authorized among the first clients. The information and the advertisement information are received, modified, deleted or registered.

In a preferred embodiment of this feature, the server comprises; A web server for controlling all operations of the server such that the first and / or second clients are connected to the server; A storage device storing hyperlink information for controlling the electronic map information, the advertisement information, and the link information between the electronic map information and web resource information linked to the advertisement information under control of the web server; And a server engine which receives the search query information from the second client and outputs the electronic map information and the advertisement information suitable for the search query information.

In this embodiment, the server engine; Input means for storing the advertisement information of the authorized client in the storage device; Search means for searching the electronic map information and the advertisement information in response to the search query information, and outputting the electronic map information and the advertisement information suitable for the search query information.

In a preferred embodiment of the present invention, the server outputs the advertisement information according to the corresponding specific criteria of the modified and registered advertisement information of the specific authorized clients when the map is enlarged or reduced in the electronic map information. do.

According to another aspect of the present invention for achieving the above object, in a computer network system including a server having an electronic map information, and a plurality of clients connected to the server via a computer network, the server to the client CLAIMS 1. A method for providing advertisement information, the method comprising: checking whether the client is connected to the server via the computer network; Determining whether there is search query information for obtaining information required by the client from the client; Searching if the search query information is found as a result of the determination; And transmitting the advertisement information to the client on the electronic map information and the electronic map information according to the search result.

In a preferred embodiment of this feature, the step of confirming the connection comprises; Accepting information for member authentication from the client; If the received information for member authentication is information of a client authorized to modify, delete or register the electronic map information and the advertisement information among the clients, the new and / or modified electronic map information and Accepting the advertisement information; And storing the new and / or modified electronic map information and the advertisement information.

In a preferred embodiment of this aspect, the step of determining whether the search query information is present; Providing a search initial web screen for searching for information needed by the client, and determining whether a specific region is selected on the electronic map of the search initial web screen or whether the search query information using text is present from the client; do.

In a preferred embodiment of this aspect, the method comprises: determining from the client whether a geographic object on the electronic map information displayed on the map of the selected area or one of the advertisement information is selected; And if the client selects one of the geographic object on the electronic map information or the advertisement information, connecting to the web resource information hyperlinked to the geographic object or the advertisement information.

(Action)

Therefore, according to the present invention, when a client is connected to a server through a network, the server provides the electronic map to the client and provides the electronic map information and banner advertisement information including the shape information and the attribute information for the specific location on the electronic map. . In addition, the server connects the web resources by the hyperlink information by selecting the displayed graphic information, attribute information or advertisement information.

(Example)

DETAILED DESCRIPTION Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram showing the configuration of a computer network system according to an embodiment of the present invention. In this embodiment, the server directly modifies, deletes or registers the map information online by the website operator, and receives, modifies, deletes or registers the map information and / or the advertisement information from the advertisement information provider.

Referring to the drawings, the computer network system includes a server 10, which is a computer system of a website operator, and a plurality of clients 30, 32, and 34 that connect to the server 10 via a network. The clients 30, 32, 34 are computer systems of user or map information and / or advertisement information providers (advertising clients), wherein the server 10 and the clients 30, 32, 34 are typical computers. Components of the system (e.g., central processing unit, memory, storage, input device, display device and network device, etc.) and a web browser for Internet connection. The web browser supports programs such as JAVA, plug-in, and Active X.

The server 10 comprises a new web server 2, a GIS server engine 6 and a storage device 20. The web server 2 is a control unit for controlling overall operations of the server 10 and includes a communication module 4 for communicating with the clients 30, 32, and 34. Specifically, when one of the clients 30, 32, 34 is connected through a network, the server 10 confirms this (for example, confirms a member ID, etc.), and the clients 30, 32, 34. Analyze the information sent from). In addition, the client receives the search query information for searching and querying the desired information from the clients 30, 32, and 34, and generates query information, and provides the generated query information to the GIS server engine 6. In addition, the search result corresponding to the query information provided from the GIS server engine 6, that is, the search information is received and provided to the clients 30, 32, and 34.

The GIS server engine 6 comprises an input module 8 and a search module 12. The input module 8 stores in the advertisement information database 28 advertisement information provided from the clients providing map information and / or advertisement information among the clients 30, 32, and 34.

The search module 12 may search search information (for example, searching by text, selecting a specific location on an electronic map, etc.) for obtaining information desired by a user from a user client among the clients 30, 32, and 34. Responsive to the map information database 22, the search information according to the search query information, that is, the figure information, the attribute information, the link information, and the advertisement information (banner advertisement) are provided to the web server 2. Accordingly, the web server 2 transmits the search information to the clients 30, 32, and 34.

The storage device 20 includes a map information database 22 and an advertisement information database 28. And although not shown, it includes a control program and an operating system program of the web server (2).

The map information database 22 is a database of electronic map information (preferably vector data type electronic map information), and includes graphic information 24 and attribute information 26. The figure information 24 is terrain and facility information (eg, vector data such as roads, buildings, etc.) displayed at geographical locations on the electronic map. The attribute information 26 is a mapping between the character information displayed at a position corresponding to the figure information 26 and the figure information 24 or the text information (ie, a geographic object) and the advertisement information 28. (mapping) Contains mapping information defining the relationship. The attribute information also includes hyperlink information for accessing web resources from the geographic object and the advertisement information. Here, the mapping information refers to information for interconnecting a geographic object displayed at a specific location on the electronic map, that is, advertisement information corresponding to figure information and text information. The hyperlink information includes a path (eg, URL information of http) for accessing the web resource from the geographic object and the advertisement information 24. The web resource means all resources (eg, homepage, detailed advertisement information, etc.) on the network linked by the attribute information.

The advertisement information database 28 includes advertisement information (banner advertisement information) and web resources of clients providing advertisement information.

The clients 30, 32, and 34 are not shown but have network means for connecting to the server via a network, and the web browser is capable of accepting and displaying the electronic map information. Programs such as plug-in and Active X should be supported.

The user client among the clients 30, 32, and 34 transmits search query information about the figure information 24 and the attribute information 26 to the server 10, and provides search information about the search result. Accept. In this case, the search information includes the figure information 24, the attribute information 26, and the advertisement information. Accordingly, the client 30, 32, 34 receives the search information, displays an electronic map of a specific area, and outputs graphic information, attribute information, and advertisement information for a specific location on the electronic map. In addition, the clients 30, 32, and 34 are connected to the web resources linked by the hyperlink information by selecting the displayed geographic object (figure information and text information) or the advertisement information.

Among the clients 30, 32, and 34, the clients providing the map information and / or the advertisement information directly access the server 10 and modify the map information and / or the advertisement information and online. , Delete, register. That is, the client 30, 32, 34 transmits the new or modified map information and / or advertisement information to the input module of the server through a web browser supporting Java, ActiveX or plug-in programs. . Accordingly, the server 10 stores geographic information and / or advertisement information provided by the input module 8 directly or from clients, in the storage device 20.

2 is a flowchart illustrating a procedure of displaying advertisement information by a server shown in FIG. 1. This procedure is a program that is processed by the web server 2 and the GIS server engine 6 in conjunction with the operations of the clients 30, 32, and 34, which is the storage device 20 (or web server). : 2) is provided.

Referring to the drawing, when the client 30, 32, 34 is connected to the website of the server 10 via a network in step S40, the server 10 checks the connection state. In step S42, the server 10 provides a search initial web screen to search for information desired by the client 30, 32, 34. In addition, it is determined whether a specific area on the electronic map is selected on the initial web screen provided from the clients 30, 32, and 34 or whether there is a query for the attribute information using text or the like. If the specific region is selected or a query is found as a result of the determination, the procedure proceeds to step S44 where the server 10 searches for information on an electronic map or query of the selected region using the GIS server engine 6. . In operation S46, the search information according to the search result and the banner advertisement information of the selected area on the electronic map are transmitted to the clients 30, 32, and 34. In step S48, it is determined whether geographic objects (geographic information or attribute information) or advertisement information with link information are selected among geographic objects displayed on the electronic map from the clients 30, 32, and 34. If the client 30, 32, or 34 selects a geographic object or advertisement information with link information among the geographic objects on the electronic map, the procedure proceeds to step S50 in which the client ( 30, 32, 34). Therefore, the client 30, 32, 34 may obtain not only the location information of the target (e.g., a corporation, a public office, a tourist attraction, etc.) but also its advertisement information (banner advertisement) on the electronic map required by the client. By selecting a geographic object or advertisement information corresponding to a specific region on the electronic map, the user may be connected to the client's homepage, detailed advertisement information, or the like to obtain desired information.

3 shows a configuration of a computer network system according to another embodiment of the present invention. This embodiment shows a configuration for managing the advertisement client companies by assigning clients authorized for fast update of map information and registration and modification of advertisement information for each specific regional unit. Therefore, it is more preferable than the case of FIG. Here, detailed descriptions of components having the same function as those of FIG. 1 will be omitted.

Referring to the drawings, the computer network system includes a server 60, which is a website operator system, and a client, which is a content provider system 80, 90 which is divided into a plurality of regions (A, B) and provided in at least one of these regions. And clients that are user systems 82, 84, 92, 94.

The server 60 has the same components as the components of the server shown in FIG. 1, such as a web server 62, a GIS server engine 64, a database server 70, and the like, and furthermore, the database server 70. ) Further includes a member information database 72 containing member information of the clients. This is provided to determine the content provider system 80, 90 among the clients.

Accordingly, the content provider system 80 or 90 accesses the server 60 online to modify, delete, or register the map information and the advertisement information about its region, or if there is a new map information and the advertisement information. Modify, delete, or register map information and advertisement information. Since the content provider system 80 and 90 understands the details of its region better than the server 60, it is possible to update the map information quickly and obtain reliability through accurate map information.

Specifically, referring to FIG. 4, if any client is connected through the network in step S100, the server accepts the member's ID. It is determined whether the member ID received in step S102 is a content provider ID, and if it is a content provider ID, the procedure goes to step S114 to determine whether to modify, delete or register the content, that is, the map information and the advertisement information. If there is new or modified content, the flow advances to step S120 to process a content modification, deletion or registration routine.

That is, referring to FIG. 5, the server 60 receives map information and / or advertisement information registered or modified from the content provider system in step S122.

The map information and / or advertisement information received in step S124 is stored in the database server 70. Subsequently, in step S126, the map information and / or advertisement information that has been modified, deleted or registered is corrected, deleted or registered in the mapping information and the hyperlink information.

Referring back to FIG. 4, if the ID received in step S102 is not a content provider ID, the procedure goes to step S104 for query information (e.g., search query information by text or selection of a specific geographic object on a battery map, etc.). Determine if there is. As a result of the determination, if a particular geographic object is selected or there is a textual query, the procedure goes to step S106 to retrieve information about the electronic map or text query of the selected geographic object through the GIS server engine.

In operation S108, the search information according to the search result and the map information and the advertisement information of the selected area on the electronic map are transmitted to the client. In operation S110, it is determined whether the geographic object having the link information or the advertisement information is selected among the geographic objects displayed on the electronic map from the client. If the client selects a geographic object having link information among the geographic objects on the electronic map, the procedure goes to step S112 to connect the client to the web resource based on the link information.

6 illustrates a web browser screen including an electronic map according to an embodiment of the present invention. This shows a banner advertisement mapped to a particular geographic object represented on the electronic map.

Referring to the drawings, the web browser screen 130 is a search result window 134 showing a search box 132 for a text-based search query and a list of searched map facilities, the search box 132, and the search result. A map display window 140 indicating an electronic map of the selected area by the search and selection of the window 134 and an index window 136 showing the spatial position of the searched map area are provided.

Although the map display window 140 does not appear on the initial web browser screen, an electronic map is output by searching for information required by a user. The electronic map includes a plurality of geographic objects (eg, graphic information, attribute information, etc.) 142 and 146 corresponding to the location of the advertisement information, and banner advertisements 144 and 148 which are advertisement information of the client.

The search box 132 inputs search query information based on text using a specific type of input field (eg, category, region, and search term input by inputting a search word) to search for information required by a user. The search result window 134 provides the geographic information and the advertisement information centering on the result text when selecting a specific result text as a text-based search result corresponding to the search query information. In particular, when the user searches for information on a field of interest by using the search box 132 and the search result window 134, the map display window displays map information and advertisement information of the user's field of interest. .

Therefore, the user can obtain not only the information he wants, but also map information and advertisement information of a specific area of interest. It is suitable for Internet services for various fields of public relations (eg, tourism, real estate, cultural or commercial promotions) using the Internet.

7 to 9 are diagrams for describing in detail the map display window illustrated in FIG. 6.

Referring to FIG. 7, the banner advertisement is displayed or removed according to the movement of the cursor in the specific electronic map 140a displayed on the map display window 140. That is, when the cursor at the position of the 'B banner advertisement' 148 is moved to the position of the 'G geographic object' 150, the 'A geographic object and the A banner advertisement 142 and 144' are removed, and the 'C Banner advertisement '152 and' D banner advertisement '154 are displayed on the moved electronic map 140b.

Referring to FIGS. 8 and 9, in the specific electronic map 140a shown in the map display window 140, banner advertisements of clients are displayed or removed according to specific criteria according to enlargement and reduction of the electronic map. For example, the specific criterion gives priority to the advertising costs of clients, thereby displaying or removing banner advertisements when the electronic map is reduced or enlarged.

That is, the electronic map 140a before being enlarged includes 'A geography object and A banner advertisement 142 and 144', 'B geography object and B banner advertisement 146 and 148', 'E geography object 158', 'F geographic object 162' is displayed. When the electronic map is enlarged, the expanded electronic map 140c is not only 'A geographic object and A banner advertisement 142 and 144', 'B geographic object and B banner advertisement 146 and 148', 'E banner advertisement 160' and 'F banner advertisement 164' of clients whose specific criteria are lower are displayed.

When the electronic map is reduced, the reduced electronic map 140d removes the 'B banner advertisement 148' of the client having a specific criterion lower than the 'A geographic object and the A banner advertisements 142 and 144'.

In addition, it is preferable that the geographic objects 142, 146, 158, and 162 further include step-by-step output according to the importance criteria of the geographic objects.

10 is a view showing that the web site is linked to one of web resources linked from a specific geographic object or banner advertisement on the electronic map shown in FIG. 6.

Referring to the drawing, the web browser screen 130 is connected to the homepage 170 of the client as a result of the user's client selecting a particular geographic object 142 or 144 on the map display window 140 of the specific region of FIG. 3. do. Therefore, the user can obtain detailed information of the object corresponding to the geographic object desired by the user.

As described above, the present invention has been described through the most practical and preferred embodiments, but it should be noted that the present invention is not intended to limit the scope or the technical spirit of the present invention only to aid the overall understanding of the present invention.

As described above, the present invention outputs only advertisements of a field of interest to a user by providing advertisement information on an electronic map through a network. This can increase the effectiveness of advertising and can be applied to a wide range of areas where advertising is desired.

In addition, not only the advertisement information is provided but also the location and detailed information of the advertisement information provider about the area that the user needs can be obtained. Therefore, it satisfies the needs of both the user and the advertisement provider at the same time.

Claims (10)

In a computer network system comprising a plurality of clients connected to a network: A server connected to the network for providing electronic map information and advertisement information to the plurality of clients; When the client transmits search query information for obtaining information desired by the client to the server, the server provides the advertisement information on the electronic map information and the electronic map information to the client in response to the search query information. Computer network system, characterized in that. The method of claim 1, And the server modifies, registers, and deletes the electronic map information and the advertisement information online. The method of claim 1, And the server receives, modifies, and registers the electronic map information and the advertisement information modified from a plurality of specific clients authorized among the clients. The method of claim 1, The server; A web server for controlling all operations of the server such that the client computer is connected to the server; A storage device storing hyperlink information for controlling the electronic map information, the advertisement information, and the link information between the electronic map information and web resource information linked to the advertisement information under control of the web server; And a server engine which receives the search query information from the client and outputs the electronic map information and the advertisement information suitable for the search query information. The method of claim 4, wherein The server engine; Input means for modifying and registering the electronic map information and the advertisement information in the storage device; And search means for searching the electronic map information and the advertisement information in response to the search query information, and outputting the electronic map information and the advertisement information suitable for the search query information. The method of claim 1, The server may or may not output the advertisement information according to a specific criterion when the electronic map is enlarged or reduced. In a computer network system comprising a server comprising electronic map information and advertisement information, and a plurality of clients connected to the server via a network, the method of the server providing advertisement information to the client: Confirming whether the client is connected to the server through the network; Determining whether there is search query information for obtaining information required by the client from the client; If the search query information is found as a result of the determination, retrieving the electronic map information and the advertisement information in response thereto; And transmitting the advertisement information to the client on the electronic map information and the electronic map information according to the search result. The method of claim 7, wherein Confirming the connection; Accepting information for member authentication from the client; If the received information for member authentication is information of a client authorized to modify and register the electronic map information and the advertisement information among the clients, the new and / or modified electronic map information and the advertisement. Accepting information; And storing the new and / or modified electronic map information and the advertisement information. The method of claim 7, wherein Determining whether there is the search query information; Providing a search initial web screen for searching for information needed by the client, and determining whether a specific region is selected on the electronic map of the search initial web screen or whether the search query information using text is present from the client; Advertising providing method characterized in that. The method of claim 7, wherein After the server sends the advertisement information on the electronic map information and the electronic map information to the client, Connecting to web resource information corresponding to the hyperlink of the selected geographic object or the advertisement information when one of the geographic object or the advertisement information displayed on the transmitted electronic map is selected from the client. How to provide advertising information.