KR20010108967A - The advertising method to take advantage of offering the analysis materials for commercial street on the internet - Google Patents

Abstract

The present invention provides information on the analysis of commercial rights by region to an Internet user who wants to start a personal business on the Internet, and when the Internet user selects a business located in the corresponding business area, rent, deposit, lease rating together with the advertisement of the business. And by providing specific information such as the intention of buying and selling, inducing Internet users to view advertisements, so that Internet operators can effectively attract advertisements, and advertisers can expect effective advertising effects. It is an invention that can achieve the effect.

Description

The advertising method to take advantage of offering the analysis materials for commercial street on the internet}

For those who are preparing to start a business personally, gathering information about the characteristics of a particular business or industry selection is very important, especially if such information is readily available on the Internet. .

The present invention relates to an advertisement method on the Internet that provides commercial business analysis information desired by an Internet user on the Internet, and allows more specific information to be viewed together with a business advertisement.

In general, advertisements on the Internet usually occur unilaterally regardless of whether the Internet user wants to visit the homepage, etc., and the site providing commercial analysis data does not double as a business advertisement. .

Accordingly, an object of the present invention is to induce the Internet users to voluntarily browse the advertisements as necessary by providing a mixture of the business advertisement and the specific information of the business.

For those who are embarrassed because they do not have any specific information and experience in preparing for start-up business, we provide the business analysis data for each business area by region on the Internet. More specifically, when an Internet user selects a specific business from the business area, Provide specific data such as rent, deposit, etc.

In order to modify or supplement the data for the relevant business or business to be provided to the Internet users, the technical task is to provide member information by local member on a regular or occasional basis, enter their ID, and then input and modify the data. .

1 is a block diagram of the configuration of an embodiment of an Internet advertising apparatus according to the present invention.

FIG. 2 is a flowchart illustrating a process in which an Internet user accesses a homepage through the Internet and searches for desired business analysis information in the Internet advertising method according to the present invention.

3 is a flowchart illustrating inputting and modifying business data analysis data and business advertisement data to be provided to Internet users by a member agency in the Internet advertising method according to the present invention.

Advertising method on the Internet according to the present invention to achieve the above object is

An advertising data portion comprising data representing advertisement contents and a display code for displaying the advertisement contents in a predetermined form, geographic information data for displaying a regional business area on a map, and a display code displaying the data in a predetermined form; A commercial data analysis and advertisement document database 60 including at least one advertisement document including an information data unit and a communication unit forming a communication line with the outside; A homepage 50 of the Internet advertising apparatus including an agency identification information input unit for accepting information for identifying a member agency; A web browser for retrieving information desired by a user from a business analysis database and displaying the information in various forms and executing the communication unit to form a communication line with an external device; A modem / LAN 20 and a connection server 30 that provide a physical connection between the web browser and the Internet; When the Internet connection request is input through the connection server, the homepage is output to the web browser through the connection server, and the agency identification information (agent) is input through the agency identification information input unit of the homepage.

Receiving an ID), the web server 40 to read the analysis data and business advertisement data for the commercial authority that the member agency is stored in the business analysis database and output to the web browser through the connection server; It is preferable to include the agency management database 70 that stores information about the member agency.

The commercial business analysis and advertisement document database is a database composed of predetermined groups according to division by region. In addition, statistical data provided by regional unit is composed in consideration of the number of floating population by subway station, households by region, age and gender population, school status, number of businesses and number of business employees.

In addition, the agency management database analyzes the data on the regional commercial rights in his / her jurisdiction through the connection server, and includes information such as the address, telephone, jurisdiction and advertisement attracting records of the relevant agency in relation to the agent to input and modify. And store the dealership management information in connection with the data of the respective regional rights of the commercial business analysis and advertisement document database.

On the other hand, the advertising method using the commercial analysis data provided on the Internet according to the present invention, first, the general Internet users starting from the homepage to search for commercial analysis data and browse the business advertisement, the data analysis for the jurisdiction and the area in charge It is divided into the stage of modifying and supplementing the input and stored data such as new registration of the agency to be in charge of advertisement recruitment and commercial business analysis data by the agent (member agency) that is already a member.

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings. 1 is a block diagram showing the configuration of an embodiment of an Internet advertising apparatus according to the present invention; Web browser (10), modem / LAN (20), connection server (30), web server (40), homepage (50), commercial analysis and advertising document database (60), agency management database (70) Lose.

The homepage 50 is a homepage of the present invention for providing business analysis data to a person who wants to start a business on the Internet. The homepage 50 includes at least a dealer identification information input unit that receives at least information identifying a dealership, that is, a dealer identification number (ID). have.

The web browser 10 reads the regional business analysis data requested by the Internet user from the business analysis database and displays the data in a predetermined form.

When the web server 20 receives an Internet connection request, the web server 20 changes the homepage to the web browser.

(10) outputs, receives the dealer identification information recorded on the homepage and outputs to the commercial business analysis and business advertising database, and outputs the regional business analysis data or business advertising documents required by the Internet user to the web browser (10) do.

The connection server 30 in FIG. 1 is not a direct component of the present invention, but an Internet connection server operated by an ISP operator as a general Internet user or a member agent is required to first access the Internet in order to access a homepage according to the present invention. Say.

On the other hand, Figure 2 is the Internet user accesses the homepage to retrieve the regional analysis data, first, the user is connected to the connection server 20 operated by the ISP operator through the modem / LAN Web server 30 through the Internet Attempt to connect to the server (step 100);

The web server 30 receiving the internet access signal reads the homepage 40 and delivers it to the web browser 10, and the received web browser 10 displays the homepage. On the homepage, a map of the nationwide cities and provinces for the Internet user to select in relation to the business analyst is displayed (step 101);

The Internet user selects a corresponding region (city and province) from the homepage to obtain commercial data of a desired place (step 102);

In the map of the city / province selected in step 102, the number of subway users of each metro station can be inquired, and the city or county of the city / province is selected (step 103);

The district or county selected in step 103 is displayed as a map representing a town, a school, a bank, a government office, a public institution, or a facility, a general hospital, etc. ㆍ You can select various statistical data that affect sales activities such as the age, sex of the group, the number of households, the status of the school, the number of public institutions, businesses, and the number of employees of the business by selection (step 104);

The merchants selected in step 104 can be divided into A, B, and C paper stocks and displayed as business maps arranged by assigning serial numbers to the businesses located in the merchants. At the same time, the statistical data of the merchants can be retrieved. The Internet user may select a business name shown in the business right map (step 105);

Photos and advertisements of the business are displayed at the bottom of the advertisement. In step 106, specific information such as address and telephone number can be searched.

On the other hand, Figure 3 is that the dealer accesses the homepage to input and modify the regional business analysis data, first the dealer is connected to the web server via the Internet by connecting to the connection server 20 operated by the ISP operator through the modem / LAN (Step 200)

The web server 30 receiving the internet access signal reads the homepage 40 and delivers it to the web browser 10, and the received web browser 10 displays the homepage (step 201).

When the distributor attempts to access the website, he or she clicks on the “Modify Member Information” section in order to enter or modify commercial data analysis data in his / her jurisdiction in the database (step 202).

In this case, in the case of an existing member agency, if the user enters his or her ID and the password is entered, a screen for inputting and modifying the data on the commercial area under his / her jurisdiction is displayed (step 203).

In this step, input and modify the desired commercial data or business advertisement (step 204).

If the person who attempted to access the homepage is not an existing member agency in step 202, click the "New Member Registration" column to apply for membership (step 206). ID is given as identification information and input to the member management database (step 207).

Once data entry or correction has been completed, review whether there is a place to be revised or supplemented (step 205), and if so, go back to step 204, and if not, end the data entry and correction procedure. do.

Advertisement method using the provision of commercial data analysis on the Internet according to the present invention induces the Internet users to read the advertisements, the Internet operators can efficiently attract advertisements, advertisers can expect effective advertising effects, in some cases It is an invention that can have the effect of activating real estate direct transactions.

Claims (2)

Opening the homepage on the Internet and providing certain data, in advertising to Internet users, the advertisement data part is composed of data indicating the contents of the advertisement and a display code for displaying the advertisement contents in a predetermined form, and forming a communication line with the outside. Commercial business analysis and advertising document database including at least one advertising document including a communication unit 60; A homepage 50 of the Internet advertising apparatus including an agency identification information input unit for accepting information for identifying a member agency; A web browser for retrieving information desired by a user from a business analysis database and displaying the information in various forms and executing the communication unit to form a communication line with an external device; A modem / LAN 20 and a connection server 30 that provide a physical connection between the web browser and the Internet; When the Internet connection request is input through the connection server, the homepage is output to the web browser through the connection server, and when receiving the agency identification information (agent ID) input through the agency identification information input unit of the homepage, A web server 40 which reads the analysis data and the business advertisement data of the commercial authority under the jurisdiction of the member agency stored in the analysis database and outputs the data to the web browser through the connection server; In the Internet advertising method in a system having a dealership management database 70 that stores information about a member agency, Selecting a state or province requiring a search on the homepage (step 102); Selecting a desired city / group from the city / province selected in step 102 and providing data on the subway flow population of the city selected in step 102 (step 103); Step (104) showing the business districts divided by district, school, university hospital, and government office selected in step 103 and searching statistical data on the district and group; In the step 104, a commercial business map which is divided into each business series by the series of merchants, and a serial number is assigned to a business located in the business district, and the business name is displayed on the commercial business map by each series, and the Internet user can select the business name shown on the business map. Step 105; and Displaying pictures and advertisement phrases of the businesses selected by the Internet user, and searching for specific information about the lease or sale of the businesses at the bottom of the advertisement (step 106); Advertising method using commercial business analysis data on the Internet, characterized in that to search for regional business analysis information and business advertising by. In the registration agent accessing and modifying data on commercial business analysis and business advertisement to be provided to Internet users in paragraph 1, When the registered agent accesses the homepage and inputs his / her identification information, displaying a screen for selecting an analysis data of a commercial area under the registration agency or advertisement data for each business in the commercial area (step 203); Inputting new data or modifying existing data in the commercial data analysis or the business-specific advertisement data selected in step 203 (step 204); Advertising method using commercial data analysis on the Internet, characterized in that the commercial business analysis and modifying the business advertising database.