KR20010089031A - Method for advertizing by offering MP3 file/Multimedia file free on charge on Internet - Google Patents

Abstract

PURPOSE: A method for an Internet advertisement using a free compressed music file and a multi media file storing an advertisement is provided to make a user watch an advertisement whenever the user downloads and listens to a music or watches a multi media by inserting an advertisement at the first portion of an MP3 file or a charged multi media file and paying a CONSTITUTION: A homepage including an MP3 file or a multi media file database, an advertisement database for compounding to the file, and a member database for selecting an advertisement to be compounded to the file is constructed. If a user connects to the homepage through the Internet, the user is identified for a membership by making the user input a member ID and password. If the user is confirmed as a member, a list is outputted for the member to select an audio file or a video file for a download. If the user is not a member, the member joining process is performed and the list is outputted. If a file to be downloaded is selected by the member, the age and the sex of the member are extracted by referring to the member's resident registration number being stored in the member database, and an advertisement adapted to the member's age and sex is extracted from the advertisement database, and the advertisement file is compounded to the user-selected MP3 or multi media file, and the file is downloaded to the member. If the file is transferred, a genre, date, name of the file are stored at a file of the corresponding user in a history database.

Description

Internet advertising method using free compressed music files and multimedia files with advertisements {Method for advertizing by offering MP3 file / Multimedia file free on charge on Internet}

The present invention relates to an advertisement method through the Internet, and more particularly, to provide a multimedia and MP3 file including the advertisement in the header of the file for free on the Internet, and to download and play the advertisement to output the advertisement effect The present invention relates to an internet advertisement method using a file download.

With the recent rapid development of the telecommunications industry, the number of computer communication users is increasing rapidly, and the number of Internet users is also exploding, and accordingly, various companies aiming for profit business or promoting and sales are increasing significantly. .

Among the various information provided by the communication network, the most popular information for the youth is one of high quality audio compression technology. It is an MP3 file that can compress and transfer a large number of high-quality music by compressing it to 50 times that of a normal CD while maintaining sound quality close to a CD record. There are multimedia files such as texts, voices, pictures, and movies.

The reason why MP3 files are so popular among teenagers is that they put CDs into CD-ROM drives of PCs, extract the songs, and compress them by MP3 technology from 130 to 150 songs at once. This is also because many users can download many songs, and this feature enables computer users to encode and distribute a large number of music songs using MP3 technology through PC3's public archives and clubs without the permission of the music copyright holder. It led to the illegal copying of music works.

Accordingly, the Music Copyright Association established a new standard for the use of music works through the PC communication network, which enabled the payment of PC communication services using MP3. In other words, with this standard, anyone can easily provide music services using MP3.

Accordingly, when downloading and using MP3 music files or paid multimedia, users have to pay a certain amount, but it is an economic burden for most youths who do not have a special income. As a result, there is a case of using illegally distributed files. This caused a problem of economic damage.

On the other hand, the recent increase in the Internet population has attracted the attention of advertising through the Internet, and many advertisements are made through various methods. Regardless of the classification, the advertisement flows indiscriminately, so the effect is not as high as expected.

The present invention puts advertisements at the forefront of MP3 music files and paid multimedia, which are gaining popularity in the field of Internet music, so that advertisers pay a royalty fee and users can download MP3 music files and multimedia for free and listen to music. Listen to or watch commercials every time you watch a free compressed music and multimedia file with ads designed to reduce the financial burden on teens who want to use MP3 music files and multimedia, as well as to prevent illegal distribution. An object of the present invention is to provide an internet advertising method using the same.

1 (a) to 1 (c) show an embodiment of a member database, an advertisement database, and a history database structure according to the present invention, respectively.

2 is an exemplary view illustrating the synthesis of an advertisement file and an MP3 audio or multimedia file according to the present invention;

3 is a flowchart illustrating a flow of advertisement insertion and file provision in an MP3 file or a multimedia file according to an embodiment of the present invention.

The present invention for realizing the above object is to build a database of a large number of MP3 files and multimedia files, and to build an advertising database to promote according to the age and gender of the user, if the user is connected through the Internet In case of non-membership, the non-member receives the information including the social security number and the hobby, stores it in the member information database, outputs a list of MP3 files and multimedia files, and then selects the social security number if the MP3 files and multimedia files to be downloaded by the member are selected. After extracting the age and gender, the advertisement is extracted from the advertisement database according to the age and gender, and then the advertisement file, the selected MP3 file and the multimedia file are synthesized and downloaded, and then the genre, date, and file name of the downloaded file are stored in the history database. Recorded Consists of ways.

Hereinafter, the operation according to an embodiment of the present invention will be described in detail with reference to the accompanying drawings.

Figure 1 (a) shows an embodiment of the structure of the member database according to the present invention.

The member database is a database that allows users who wish to use this site to complete the membership registration process before downloading MP3 files and multimedia files from this site. It is constructed by classifying ID and password, member name, social security number, and hobby. Therefore, by extracting the age and gender from the resident registration number of the inputted member information, it is possible to subdivide and classify the advertisement targets, thereby maximizing the advertisement effect by providing an advertisement suitable for the classification of the user when providing the requested file from the user. You can do it.

Particularly, in the present invention, the MP3 file and the multimedia file to be provided to the user who wants to download the MP3 file and the multimedia file by accessing the Internet are stored in a database management server. MP3 files and multimedia files stored in the database management server to be provided to the user are to be paid by the advertiser of the inserted advertisement instead of distributing free of charge after inserting the advertisement to users who wish to download from the site according to the present invention. Construct from files pre-arranged with the copyright holder. Accordingly, illegal distribution of MP3 files and multimedia files can be prevented, and users of the files can avoid the burden of file purchase costs, and advertisers can maximize profits through appropriate advertisements.

In addition, the database management server recruits advertisements of advertisers who wish to insert advertisements into MP3 files and multimedia files, and stores them after making a database. In this case, as shown in FIG. 1 (b), the advertisement database is classified into an advertisement target divided into age, gender, audio and video, and classified into an advertisement frame. For example, when constructing an advertisement database, confectionery , Computer advertisements are classified as teenagers, cosmetics and mobile phones are classified as women in their 20s, and advertisements such as sports goods and men's cosmetics are classified as men in their 20s. By advertising, you can increase the effectiveness of your advertising.

Figure 1 (c) shows an embodiment of the structure of the history database according to the present invention, which is the information generated when downloading the MP3 file and multimedia file from the user subscribed as a member from the system Database to be built using

In the history database, whenever a user who registers as a member of this site downloads a file, the member ID and download date, a multimedia section divided into a music and a movie, a downloaded file name, a genre section, and the like, store the user's usage information. do.

2 illustrates an example of synthesis of an advertisement file and an MP3 audio or multimedia file according to the present invention.

The advertisement file consists of an advertisement ID, an ad frame header for identifying the type of field and information in the data record that follows, and an advertisement frame containing the advertisement contents. The MP3 audio or multimedia file to be provided to the user is provided with a tag ID and a title. A music ID containing information about the author, album, year, comment, genre, etc., an optional file frame header to identify the fields and types of information in the data record that follows, and the actual audio and multimedia files for the selected file. Consists of a selection file frame that contains.

When a user downloads an MP3 audio or multimedia file, the advertisement file is synthesized and output as described above. The synthesized file may be composed of a music ID, a synthesized frame header, an advertisement frame, a selected file frame, Music ID, advertisement frame header, advertisement frame, selection file frame header, selection file frame can be configured and output.

3 is a flowchart illustrating a flow of advertisement insertion and file provision in an MP3 file or a multimedia file according to an embodiment of the present invention.

First, a homepage is constructed mainly comprising an MP3 file or multimedia file database to be provided to the user, an advertisement database to be synthesized in the file, and a member database for selecting an advertisement to be synthesized in the file.

When the user accesses the homepage through the Internet, the user ID and password are inputted to determine whether the user is an existing member.

If it is judged as a member, if it is judged as a member, it outputs a list to select audio or video files that can be downloaded. do.

Next, when the file to be downloaded by the user is selected, the user's age and gender are extracted by referring to the user's social security number registered in the member database, and based on this, the advertisement corresponding to the user's age and gender is extracted from the advertisement database. As shown in FIG. 2, the advertisement file is synthesized into an MP3 file or a multimedia file and then downloaded to the user.

When the file transfer is completed, the genre, date, and file name of the downloaded file are stored in the user's file in the history database.

Thus, when the user plays the downloaded file, the advertisement is output before the execution of the file, so that the user is exposed to the advertisement whenever listening to or watching music or multimedia, so that the user can see the continuous advertising effect.

As described above, the present invention allows the advertisers to pay the copyright fee after freely downloading the MP3 audio and multimedia files, which are composed of advertisements at the head of the file, for free to teenagers who like music. It can prevent multimedia files from being illegally distributed without paying a royalty fee, and can relieve the burden of the use of MP3 audio and multimedia files of youths with low economic ability, and maximize advertising profits for advertisers through new advertising techniques. It has the effect of providing the opportunity to do so.

Claims (2)

A member database that stores user information registered as a member through the Internet, a database storing MP3 files and multimedia files, which are information to be provided to members, and an advertising database storing advertisement files to be inserted into the MP3 files and multimedia files. And a free compression that includes an advertisement for inserting an advertisement file at the head of the MP3 file and the multimedia file to download the synthesized file when the user connects through the Internet and requests the download of the MP3 file and the multimedia file. Internet advertising method using music files and multimedia files. According to claim 1, wherein the advertisement database consists of an advertisement segment and an advertisement frame for displaying the age, gender, audio advertisement and video advertisement refer to the social security number of the member database when the advertisement file is inserted at the head of the MP3 file and the multimedia file. Internet advertisement method using a free compressed music file and a multimedia file containing an advertisement characterized in that the selected advertisement is inserted according to the age and gender of the user.