KR100779661B1 - Advertising system using contens and method thereof - Google Patents

Abstract

An AD system using contents and a method thereof are provided to protect rights of a contents manager by making a clip of the contents consumed legally, promote customer convenience by providing the clip having a format suitable for a terminal platform or a contents customer, and increase an AD effect and profit of the contents manager by reflecting AD to the clip. A clip generator(120) generates a plurality of clips from original contents. A service provider(130) provides information for each clip to a service member device(140) to allow the service member to select the clips, inserts the AD into the clip requested from the service member device, and provides the clip to the service member device. The clip generator generates the clips based on objects by detecting the objects included in each playback section of the original contents. Each object includes a person, an animal, an article, and a character. The clip generator generates the clips from the original contents based on a management cost, which includes at least one of a copyright fee and a portrait fee, calculated based on each playback section of the original contents.

Description

Advertising system using content and method thereof

1 is a block diagram illustrating an advertisement system using content according to an embodiment of the present invention.

2 is a flowchart illustrating an advertisement method using content according to an embodiment of the present invention.

The present invention relates to an advertising system using the content and a method thereof, and more particularly, to an advertising system using the content that is reasonable in terms of the rights / benefits of the content owner, and maximizes the advertising effect.

In recent years, a lot of contents such as user created contents (UCC) are being distributed. Among these, there are contents in which a user has a copyright and a portrait right, while there are contents obtained by extracting only a portion of interest such as a broadcast program. The use of the content by the latter mostly corresponds to illegal distribution of content because it violates the rights of the content owner.

On the other hand, according to the conventional technology of performing an advertisement using the content, the video on-demand service is performed by inserting the advertisement directly into the original content. However, if the original content is a broadcast program, since the playing time is generally about 50 minutes, the possibility that the consumer will concentrate during this playing time is not very high. Therefore, the effect of the inserted ads due to low concentration can be seen as small. In addition, the original content is a plurality of taps-here, taps refer to program taps and the like. For example, in the case of a news program, it consists of a social nipple, a sports nipple, etc. In the case of a music program, since the singers appear according to the order of time, it can be seen that a tap exists for each singer. In the case of entertainment programs such as Infinite Challenge, Gagya, etc., it is generally composed of a plurality of taps. Therefore, if the favorite faucet is located in the middle of the playing time of the original content, the consumer wastes waiting time, and the advertiser placing the advertisement at the end or the end of the original content has a disadvantage in that the advertisement cannot be obtained.

Accordingly, in order to protect the rights of content owners, there is a need for a clip providing method that enables consumers to legally consume clips among contents. In addition, for the convenience of the consumer, there is a need for a clip providing method for providing a clip in a format suitable for the platform of the content consumer terminal or the general taste of the content consumer. In addition, there is a need for an advertising method for increasing the concentration of advertisements embedded in the content, so as to enhance the effect of advertising and the interests of the content owner.

The present invention has been made in an effort to provide an advertisement system and method using content that can legally consume clips among contents, thereby protecting the rights of content owners.

Another technical problem to be achieved by the present invention is to provide an advertisement system and a method for providing convenience to a consumer by providing a clip in a format suitable for a general preference of a platform or a content consumer of a terminal.

Another technical problem to be achieved by the present invention is to provide an advertisement system and method for reflecting an advertisement in such a clip, so that the advertisement effect and the benefit of the content owner can be enhanced.

In order to achieve the above technical problem, the advertisement system using the content according to the present invention includes a clip generation unit for generating a plurality of clips from the original content; And a service providing unit providing the clip-based service to the device by providing information about the generated clips to a device of a service subscriber and inserting an advertisement into a clip requested from the device.

In order to achieve the above technical problem, the advertisement method using the content according to the present invention includes a clip generation step of generating a plurality of clips from the original content; Providing information on the generated clips to a device of a service subscriber; And providing a clip-based service to the device by inserting an advertisement into a clip requested from the device.

Hereinafter, a method and a system according to the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram showing the configuration of an advertising system using the content according to an embodiment of the present invention, the original content DB 100, the advertising DB 110, the clip generator 120, the service provider 130 , The right cost providing unit 150, and the service subscriber device 140.

In FIG. 1, the service subscriber device 140 is a user terminal consuming a clip according to the first embodiment, and according to the second embodiment, the clip can be consumed by a user terminal (not shown) connected to a network. A server that supports user terminals. That is, according to the first embodiment, in general, the service provider 130 is a server supporting the service subscriber terminal 140 to consume the clip. Also, according to the second embodiment, in general, the service provider 130 is a clip providing server that provides a clip with an advertisement inserted in the service subscriber device 140, and the service subscriber device 140 is a user terminal. It is a server that supports the consumption of this clip.

In the present specification, a consumer refers to a person who consumes content or a clip, and the content consumption or clip consumption will be used as a term referring to playing, embedding, copying, storing, or the like of the content or clip. Here, the playback includes playback by an on-demand video service or an on-demand audio service.

Meanwhile, in order to protect contents, it is preferable to provide a clip-based service on a closed Internet space (eg, Cyworld) where playback, copying, storage, etc. are not free, but the present invention is not limited thereto. This is because the present invention is applicable to a system capable of consuming content. For example, it can be fully understood by those skilled in the art that it can be applied to various networks including mobile communication networks, wired networks, and various terminals such as PCs, PDAs, and mobile phones.

The original content DB 100 stores at least one original content, and provides the original content to the clip generator 120. Here, the original content refers to the minimum unit of content stored in various analog media or digital media in audio or video format, and various broadcast programs are examples.

The advertisement DB 110 stores at least one advertisement to be inserted into the clip. That is, the advertisement DB 110 stores the advertisement image, the advertisement video clip, the advertisement audio clip, etc. to be inserted into the clip, and provides the same to the service provider 130. For convenience, in this specification, an advertisement image, an advertisement video clip, an advertisement audio clip, and the like are referred to as "advertisements" for short.

The clip generator 120 generates a plurality of clips from original content. Examples of the clip generation method include a method of dividing along a time axis and a method of generating an object-oriented clip. The former method has the following effects when applied to original content having a plurality of nipples. In other words, since the user's preference may vary for each tap, the user can select a desired clip of the tap to facilitate the user's convenience, and the advertisement effect can be maximized through the inserted advertisement. Here, the nipple is a representative example representing the minimum unit of a part of content that a consumer is interested in. In addition, the former method can simplify the matching between the clip service system and the user terminal platform by dividing the original content into predetermined time units (for example, 5 minutes) even if the original content is not composed of a plurality of taps. The effect can be obtained. The latter method is a method of generating a plurality of clips centered on the object by detecting an object included in the original content for each playback section, wherein the object includes a person, an animal, an object, and a character. For example, a singer-specific clip is generated from a flexible program in which a plurality of singers sings sequentially. This is also a method of generating a clip in a minimum unit of interest to the consumer, which has the effect of promoting consumer convenience.

Here, the playing time of the clip is preferably adapted to the viewing / listening characteristics of the platform of the consumer terminal or the consumer using the same.

The service provider 130 provides a clip-based service by providing information on the generated clips to a device of a service subscriber so that a service subscriber can select a clip, and inserts an advertisement into a clip requested from the device. To the device. Preferably, the service provider 130 calculates an advertiser's bill based on the service frequency of each clip and the advertisement fee for each service frequency of the advertisement inserted in the clip.

On the other hand, since each clip is obtained by editing a part or a part of the original content, it is desirable to provide information about the original content and information about each clip to help the consumer select the clip and search for the clip. Therefore, it is necessary to provide context information encompassing not only information about each clip but also information about original content. In other words, the clip generator 120 provides the context information related to the clip generation to the service provider 130, and the service provider 130 provides the context information about each clip to the device 140. Here, the context information includes at least one of a name of the original content, a position corresponding to each clip in the original content, information on an object included in the clip, and a clip generation method. Here, the above process may be performed by including the context information in the metadata of each clip.

Also, preferably, the service provider 130 provides the service subscriber device 140 with an interface for connecting the clip selected in the service subscriber device 140 to a clip that is related to a previous or subsequent relationship, thereby allowing the consumer to have the same original content. By making it possible to select by utilizing the correlation between the clips divided from the above, it is possible to provide convenience of use.

Preferably, as shown in FIG. 1, by providing a right cost providing unit 150, the right cost may be reflected in the advertisement selection to be generated or inserted into the clip. The right cost providing unit 150 provides the clip generation unit 120 with information on the right cost of the original content calculated for each playback section, including at least one of a copyright right and a portrait right. As a method of calculating the rights cost of the original content for each playback section, the rights cost provider 150 includes a rights cost DB in which the rights cost of the original content is recorded for each playback section, and the playback section in the metadata of the original content. If the rights cost information is included, the method may be used, and the rights cost provider 150 may receive a rights cost input from the content manager.

An example of a method for generating a plurality of clips in consideration of the right cost may include a method of generating a clip only within a range in which the clip generator 120 satisfies a cost function of the right cost. An example would be to create only clips with a rights cost less than a predetermined value. The method for generating a plurality of clips in consideration of the right cost has the following effects. First, if there is a right-negotiated information in advance, it is possible to generate a clip optimized in terms of the right cost by reflecting the cost function. Secondly, if the right negotiation is performed after the clip is generated, the right negotiation can be easily performed by generating the clips that are optimal in terms of the right cost at the time of clip creation.

When the service provider 130 knows the right cost of each clip, the service provider 130 may insert among advertisements in the advertisement DB 110 based on the right cost of each clip, the service frequency, and the advertisement fee for each service frequency. Select an advertisement. For example, the advertisements stored in the advertisement DB 110 are graded based on the advertisement fee for each service frequency, and the clips are similarly graded in terms of rights cost and service frequency to be combined with each other. Here, as the service provider 130 knows the rights cost of each clip, the method provided by the rights cost provider 150 and the clip generator 120 include the rights cost in the metadata of each clip. The method etc. are mentioned.

2 is a flowchart of an advertisement method using content according to an embodiment of the present invention.

Referring to FIG. 2, the advertisement method according to the present embodiment includes steps that are processed in time series in the advertisement system illustrated in FIG. 1. Therefore, even if omitted below, the contents described above with respect to the advertisement system shown in FIG. 1 also apply to the advertisement method according to the present embodiment.

First, in step S200, the clip generation unit 120 generates a plurality of clips from the original content.

In operation S210, the service provider 130 provides the information about the generated clips to the device 140 of the service subscriber.

In operation S220, the service provider 130 provides the clip-based service to the device 140 by inserting an advertisement into a clip requested from the device 140.

In operation S230, the service provider 130 reflects the result of providing the clip-based service according to operation S220 in calculating the advertisement fee.

The invention can also be embodied as computer readable code on a computer readable recording medium. Computer-readable recording media include all kinds of recording devices that store data that can be read by a computer system. Examples of computer-readable recording media include ROM, RAM, CD-ROM, magnetic tape, floppy disks, optical data storage devices, and the like, which are also implemented in the form of carrier waves (for example, transmission over the Internet). Include. The computer readable recording medium can also be distributed over network coupled computer systems so that the computer readable code is stored and executed in a distributed fashion. In addition, functional programs, codes, and code segments for implementing the present invention can be easily inferred by programmers in the art to which the present invention belongs.

Such a method and apparatus of the present invention have been described with reference to the embodiments shown in the drawings for clarity, but these are merely exemplary, and various modifications and equivalent other embodiments are possible to those skilled in the art. Will understand. Therefore, the true technical protection scope of the present invention will be defined by the appended claims.

According to the present invention, it is possible to protect the rights of a content owner by providing a clip providing method that allows a content consumer to legally consume a clip among contents. In addition, according to the present invention, by providing a clip of a format suitable for the platform of the terminal or the general preferences of the content consumer, it can be convenient for the consumer. In addition, according to the present invention, by providing an advertising method that reflects the advertisement in the clip, it is possible to enhance the advertising effect and the benefit of the content owner.

Claims (19)

A clip generator for generating a plurality of clips from original content; And Clip-based providing information about each clip to the service subscriber's device so that the service subscriber can select at least one of the generated plurality of clips, and inserts an advertisement in the clip requested from the device to provide to the device Advertising system using a content comprising a service provider for performing a service. The method of claim 1, wherein the clip generation unit, Advertising system using the content, characterized in that for generating the plurality of clips in a manner that divides the original content by each tap. The method of claim 1, wherein the clip generation unit, And a plurality of clips are generated by dividing the original content along a time axis. The method of claim 1, The clip generation unit detects an object included in the original content for each playback section, and generates the plurality of clips around an object. The object is an advertising system using content, characterized in that it comprises a person, an animal, an object and a character. The clip generating unit according to any one of claims 1 to 4, And a plurality of clips are generated from the original content on the basis of the right cost of the original content, which includes at least one of copyright and portrait rights, calculated for each playback section. The method according to any one of claims 1 to 4, The clip generation unit provides context information related to clip generation to the service providing unit, The service provider, provides the context information for each clip to the device, The context information may include at least one of a name of the original content, a position corresponding to each generated clip in the original content, information on an object included in each generated clip, and a clip generation method. Advertising system using the content. The method according to any one of claims 1 to 4, The clip generation unit includes context information related to clip generation in metadata of each generated clip, The context information may include at least one of a name of the original content, a position corresponding to each generated clip in the original content, information on an object included in each generated clip, and a clip generation method. Advertising system using the content. The method of claim 1, wherein the service provider, Advertisement using content, characterized in that for selecting the advertisement to be inserted, based on the rights cost of each clip-including at least one of copyright and portrait rights-, the frequency of service, and the advertisement fee for each service frequency of the inserted advertisement . The method of claim 1, The service providing unit, based on the service frequency of each generated clip and the advertising fee for each service frequency of the advertisement inserted in the clip, the advertiser billing system using the content, characterized in that. The method of claim 1, The device is an advertising system using content, characterized in that the user terminal consuming a clip. The method of claim 10, wherein the clip-based service, And a service for providing a clip to the user terminal in the form of a video on demand or audio on demand service in a closed internet space. The method of claim 10, The clip generation unit generates the plurality of clips in a manner of dividing the original content for each tap or for dividing the original content according to a time axis. The service providing unit, the advertising system using the content, characterized in that to provide the interface to the device to be connected to the clip that is associated with the clip selected before or after the device. The method of claim 1, The device is an advertisement system using content, characterized in that the server supporting the user terminal so that the clip can be consumed by the user terminal connected to the network. The method of claim 13, wherein the clip-based service, Advertising system using the content, characterized in that the service is linked to the server so that the clip is consumed by the user terminal. A clip generation step of generating a plurality of clips from original content; Providing information about each clip to a service subscriber's device so that a service subscriber can select at least one of the generated plurality of clips; And And a service providing step of inserting an advertisement into a clip requested from the device to perform a clip-based service provided to the device. The method of claim 15, The clip generation step includes the step of including context information related to clip generation in metadata of each generated clip, The context information may include at least one of a name of the original content, a position corresponding to each generated clip in the original content, information on an object included in each generated clip, and a clip generation method. Advertising method using the content. The method of claim 15, The clip generation step may include generating the plurality of clips by dividing the original content along a time axis. The service providing step includes providing the device with an interface for connecting to a clip that is related to a clip selected before or after the clip selected by the device. The method of claim 15, wherein the service providing step, Selecting an advertisement to be inserted based on the right cost of each clip—including at least one of copyright and portrait rights—, a service frequency, and an advertisement fee for each service frequency of the inserted advertisement. Advertising method using. The method of claim 15, And calculating an advertiser charge based on the service frequency of each generated clip and the advertisement fee for each service frequency of the advertisement inserted into the clip.

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