KR20010087739A - A point auction service system and a service method thereof on the network - Google Patents

Abstract

PURPOSE: A point auction service system and a method thereof are provided to use for a commodity purchase through an auction by using points of a client. CONSTITUTION: A plurality of commodity provider systems(200) supply commodities used in an auction. A point auction server(500) performs an auction using points by a physical connection in accordance with a request of a client if an affiliated company system(300) having point information of a web site is connected to the Internet(400) and the client requests a connection by executing a web browser being stored in a client computer(100) through the Internet(400). A database server(600) stores personal information of the client, certifying information of the client, and point auction-related information. A CGI(common gateway interface)(700) calls information being stored in the database server(600) in accordance with an information request of the point auction server(500) and transmits the called information to the point auction server(500). A mail server(800) performs an auction result of the client and a transmission/receipt of E-mail to more than one client.

Description

Point auction service system and service method {A POINT AUCTION SERVICE SYSTEM AND A SERVICE METHOD THEREOF ON THE NETWORK}

The present invention relates to a point auction service system and a service method, and more particularly, to a point auction service system and service method that can be applied to an auction made in electronic commerce utilizing points held by a customer's activity.

As the Internet, which was used at a certain level, has spread to the public, the concept of commercial behavior related to the purchase of goods has changed. In general, an electronic commercial transaction (EC) is a shopping and purchase price of goods in an internet shopping mall site, which is a virtual space through a network such as the Internet, without a buyer going to a store that sells products directly. One form of commerce is possible. The e-commerce is not limited to the operating hours of the seller, and can reduce the time required for the buyer to move directly to the store and the cost of the movement, and thus it is becoming a main form of commerce for the general public.

In such an electronic commerce, when a customer purchases a product or uses a specific service, a point is given to the customer, and the provided point can be reused to receive another product or provide a specific service.

However, such a conventional point granting method has a problem that is limited to being executed only when purchasing a specified product or using a specified service in a cyber space. In addition, since the points given by the customers are only available to the customers themselves, there is a problem in that the points for the customers related to them cannot be divided.

Technical problem to be solved by the present invention to solve the above problems is to use the point of use of the customer to use in the purchase of goods using the auction.

In addition, another purpose is to allow the customer to be directly assigned a differential point for the evaluation by performing the evaluation of the product purchased through the auction.

In addition, the goal is to share the spirit of sharing among the community in the cyber space by sharing the points given by the customer to other customers.

1 is a block diagram showing a point auction service system according to an embodiment of the present invention.

2 is a diagram illustrating a point auction web page in which a customer participates.

3 is a diagram illustrating a bidding web page where a customer may participate in an auction and proceed with an auction.

4 is a diagram illustrating an auction web page in which a customer participates.

5 shows a web page showing a prior auction situation.

6 is a flowchart illustrating a point conversion process of a customer according to an embodiment of the present invention.

7 is a flowchart illustrating a auction product registration process of a product supplier according to an exemplary embodiment of the present invention.

8 is a flowchart illustrating a point auction method according to an embodiment of the present invention.

Point auction service system according to one feature of the present invention for achieving the above object,

The customer terminal used by one or more customers, the system of the product supplier supplying the goods used in the auction, the system of the affiliated company and the physical network are connected, and according to the physical connection request through the network of the customer terminal, An auction service system for performing the commerce behavior of the customer through,

A point auction server that enables auctioning using points of the customer obtained through the commerce;

A database server for storing information and authentication information about the customer, the product supplier, the affiliated company, and information related to auctioning using the customer's points; And

A mail server to send and receive mail with the customer auction winning result and at least one customer

It includes.

Point auction method according to another feature of the present invention,

The customer terminal used by one or more customers, the system of the product supplier supplying the goods used in the auction, the system of the affiliated company and the physical network are connected, and according to the physical connection request through the network of the customer terminal, An auction service method using an auction service system for performing a commerce activity of the customer through,

A first step of causing the customer to confirm the retention points of the customer;

According to the customer's retention points, allowing the customer to participate in a point auction;

A third step of showing the point auction result to the customer

It includes.

DETAILED DESCRIPTION Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings that can be easily implemented by those skilled in the art.

1 is a block diagram showing a point auction service system according to an embodiment of the present invention.

As shown in FIG. 1, the point auction service system according to an exemplary embodiment of the present invention includes a plurality of customer computers 100, a plurality of product provider systems 200 for supplying goods used for auctioning, and webs of different customers. When the affiliate system 300 having the point information active on the site is physically connected to the Internet 400, and the customer requests a connection through the Internet 400 by executing a web browser embedded in the customer's computer 100, Point auction server 500 to enable auction using points by the physical connection at the request of the customer; A database server 600 for storing personal information about the customer, authentication information for the customer, and information related to point auctions; CGI (Common Gateway Interface 700), which is an interface for calling the information stored in the database server 600 according to the information request of the point auction server 500 and transferring the called information to the point auction server 500; And a mail server 800 that performs e-mail transmission and reception with one or more customers.

The customer computer 100 may be connected to the Internet 400 through an Internet Service Provider (ISP), may be connected to a LAN, and may be connected to an Internet phone, a personal digital assistant (PDA), or the like. Of course, it is possible to physically connect to the Internet 400 using the present invention, but the present invention is not limited thereto.

The point auction server 500 is a web page management module that displays information about the choices the customer makes on the web page displayed on the web browser of the customer computer 100 and the result web page for the customer's choice. 510); A database management module 520 for calling the information requested by the web page management module 510 from the database server 600 and storing the customer's selection information received by the web page management module 510 in a corresponding database; An authentication processing module 530 for processing access approval for a customer or a product supplier or an affiliate company; A point auction module 540 for allowing a customer to purchase a product through an auction utilizing points allocated by the activity of the customer, and performing a function required at the point auction; A statistical processing module 550 for analyzing a customer's tendency to participate in auctions and analyzing product preferences and auction winning bids through product reviews; A point conversion module 560 for converting the use points of the customers stored in the affiliate system 300 to be used for the point auction and storing them in the database of the corresponding customers; The mail server 800 includes a mail transmission / reception module 570 that performs transmission and reception of electronic mail.

Each module of the point auction server 500 may be implemented as an apparatus that performs each independent function, but the present invention is not limited thereto.

The database server 600 includes a customer management database 610 for storing detailed information about a customer including product supplier information and affiliate company information; An auction management database 620 for storing auction history information generated through the point auction; According to the analysis of the propensity of the customer processed by the statistical processing module 550, the customer analysis result information by age, occupation, and gender, and the preference analysis result for the product through a product review for the auction product created by the customer A statistics management database 630 for storing the information and the information on the successful bid price analysis result of the auction product; And an authentication management database 640 that stores authentication processing result information of one or more customers or product suppliers or affiliated companies processed by the authentication processing module 530.

Each database of the database server 600 may be a storage device that stores each corresponding information, but the present invention is not limited thereto.

2 is a diagram illustrating a point auction web page in which a customer participates.

As shown in FIG. 2, the point auction web page 500-1 displays a point auction item that a customer can participate in and a description of the point auction item. The customer enters the auction by referring to the auction quantity, eligibility, auction start and auction closing time for each point auction item.

3 is a diagram illustrating a bidding web page where a customer may participate in an auction and proceed with an auction.

As shown in FIG. 3, the bidding web page 500-2 displays auction contents and current auction status information for the point auction product selected by the customer in FIG. 2, and allows the customer to participate in the auction. To display. The customer submits the application by completing each entry in the entry form.

4 is a diagram illustrating an auction web page in which a customer participates.

As shown in FIG. 4, the auction web page 500-3 in which the customer participates displays the auction contents and auction situation information that the customer currently participates according to the selection of the application submission area of FIG. 3.

5 shows a web page showing a prior auction situation.

As shown in FIG. 5, a web page 500-4 showing a previous auction situation displays auction contents made in a previous point auction and maximum and minimum successful bid points made in a previous auction.

Hereinafter, the operation of the point auction service system according to an embodiment of the present invention will be described in detail with reference to the accompanying drawings.

6 is a flowchart illustrating a point conversion process of a customer according to an exemplary embodiment of the present invention.

First, assume that a customer has access to an affiliate system 300 and has points for multiple actions. As shown in FIG. 6, when an operator of an affiliate system 300 requests a connection (S100), the point auction server 500 performs an evaluation on an affiliate registered as a member (S110). When the operator of the affiliate system 300 enters an operator ID and password information and accesses it, the authentication processing module 530 calls and compares and analyzes the partner information stored in the authentication management database to process authentication for the affiliate company. (S120). The point conversion module 560 approves the conversion of the use point of the customer according to the conversion request for the use point in the partner possessed by the customer (S130), and processes the converted use point of the customer (S140). Store in the customer management database 610 (S150).

7 is a flowchart illustrating a auction product registration process of a product supplier according to an exemplary embodiment of the present invention.

As shown in FIG. 7, the product supplier requests physical access to the point auction server 500 using the product provider system 200, and when the authentication of the product supplier is completed, the product data used for the point auction is displayed. Register (S200). The database management module 520 stores the product data information received in the auction management database 620 through the CG 700 (S210). The statistical processing module 550 links the contents of the review of the auction product previously used by the customer with the contents of the survey received from the one or more customers (S220), and analyzes the information on the corresponding auction product (S230). The statistical processing module 550 calls the mail transmitting / receiving module 570 to provide the product provider system 200 with information about the auction product analyzed through the mail server 800 (S240).

8 is a flowchart illustrating a point auction method according to an embodiment of the present invention.

As shown in FIG. 8, when the customer executes a web browser (not shown) of the customer computer 100 (S300), the customer computer 100 is physically connected to the Internet 400. When the customer requests an access by inputting an Internet Protocol (IP) address of the point auction server 500 on a web browser (S310), the web page management module 510 of the point auction server 500 is connected to the client computer 100. Display the point auction homepage on the web browser. When the customer logs in by inputting the ID and password of the customer, the web page management module 510 transmits the ID and password information entered by the customer to the authentication processing module 530, the authentication processing module 530 is a customer management database The identification information for the customer is processed by comparing the personal information of the customer and the received information stored at 610 (S320).

The authentication processing module 530 transmits the authentication result to the web browser of the customer computer 100 through the web page management module 510, and the customer receives and confirms the authentication result on the web browser (S330).

The customer checks the auction product to participate in the auction on the point auction web page 500-1 of FIG. 2 (S340) and determines whether to participate in the point auction (S350). The point auction webpage 500-1 displays the point auction items that a customer can participate in, and a description of the point auction items, and the customer auctions for each point auction item, eligibility, start auction and end auction. You can participate in the auction by referring to the time.

If the customer wants to participate in the auction, click the 'Join Auction' area of FIG. The web page management module 510 receives the selection information clicked by the customer and delivers it to the point auction module 540, and the point auction module 540 retrieves the auction participation history of the customer stored in the auction management database 620. After that, it is determined whether the first participant in the point auction (S420).

If the customer is the first point auction participant, through the bidding web page 500-2 as shown in FIG. 3, the bid form (auction entry form) is delivered to the web browser of the customer computer 100 and displayed (S370). The bidding web page 500-2 displays auction contents and current auction situation information for the point auction product selected by the customer in FIG. 2 and displays a bid (auction application form) for the customer to participate in the auction. The customer fills out the relevant information in the bid (auction participation application) displayed on the web browser (S380) and clicks the 'submit application' area to bid in the auction (S390).

The point auction module 540 analyzes whether the customer satisfies the bidding condition by receiving the bid (the auction participation application) prepared by the customer, and registers the point auction bid of the customer if the bidding condition is met (S410). In the first participant judgment step (S420) of the customer, if the customer has previously participated in the auction, according to whether the customer has corrected the contents of the bid (auction participation application) (S430), the bid of the bid (auction participation application) Allow bids to be accepted with or without modification.

The point auction module 540 transmits the point auction participant list information according to the customer's bid to the web page management module 510 and delivers it to the web browser of the customer computer 100 (S440). The customer receives auction participant list information displayed on the web browser and the auction contents currently participating in the auction (S450). The point auction module 540 proceeds with the auction for the specific auction time displayed on the web page (S460).

The auction progression allows the customer to select an auction from among various auctions and to enter the auction participation point and the desired number of auction products. Point auctions include special auctions to auction a specific product, and relay auctions, which are related to gift certificates. Special auctions include various goods, concert tickets, overseas travel products, and the like. Gift certificates such as gift certificates, department store gift certificates, and the like are auctioned. The products used for the point auction can be auctioned for various parts, the present invention is not limited thereto.

Show customers the points they currently have available, and enter the points they want to use for the auction within that range, and if they are less than the number of auctions, whether they will accept it, In case of falling off from the winning bid, decide whether you want to be notified of the result via e-mail. In addition, the list of participation points of the customers who participated in the auction and the successful bid points presented in the list are shown in ascending order. Cancellation of the auction can not be canceled until one hour before the final closing time after the customer participates in the auction, if you cancel the auction, the points that participated in the auction can be reduced and used again. The end of the auction is accepted by the customer who registered the auction before the final auction deadline. The auction can be closed by using the black out system. Here, the blackout system refers to a system in which each customer cannot view the list of customers who participated in the auction from 10 minutes before the auction closes. However, customers can only see if they are going to win on the web page.

After a specific auction time, the point auction module 540 selects and confirms a successful bidder by auctioning the customer who presented the highest point (S470) and then provides information related to the auction progress in the auction management database 620. Save it.

The point auction module 540 calls the mail transmission / reception module 570 to inform the successful bidder that the successful bidder is selected through the mail, and sends the auction product according to the successful bidder to the successful bidder (S480).

The successful customer receives the successful bid result and receives the sent auction product (S490). The customer's points, which are not successful bids, are returned again, allowing the customer to reuse them.

The customer performs a substantial evaluation of the use of the auction product and services related to the auction product, and responds to the review or questionnaire about the auction product through the point auction server 500 connection process (S500). The customer writes a review for the product, a step-by-step evaluation of the review written by the customer by the operator operating the point auction server 500 is given, the point is given to the customer according to the evaluation step. Points assigned to the customer by the operator are stored in the customer management database 610 (S510). In the point auction participation selection step 350, if the customer does not participate in the auction, the web page of the additional information is displayed so that the additional service can be used, and the customer searches for the desired additional information (S520).

The embodiment of the present invention is only one embodiment, and many variations and modifications may be made to the configuration of the web page and the configuration of the service system without departing from the gist of the present invention.

As described above, the point auction service system and service method of the present invention allows a customer to purchase a product through an auction using a use point according to the use of his or her e-commerce.

In addition, by directly evaluating a product purchased through an auction, a customer may be assigned a differential point for the evaluation.

In addition, the points given by the customer are distributed to other customers so that the spirit of sharing can be shared among the community members in the cyber space that needs the points.

Claims (11)

The customer terminal used by one or more customers, the system of the product supplier supplying the goods used in the auction, the system of the affiliated company and the physical network are connected, and according to the physical connection request through the network of the customer terminal, In the auction service system to perform the commerce behavior of the customer through, A point auction server that enables auctioning using points of the customer obtained through the commerce; A database server for storing information and authentication information about the customer, the product supplier, the affiliated company, and information related to auctioning using the customer's points; And A mail server to send and receive mail with the customer auction winning result and at least one customer Point auction service system comprising a. The point auction server of claim 1, wherein A cyber document management module for displaying information on the matter selected by the customer in the cyber document displayed on the customer terminal and a result cyber document on the matter selected by the customer; A database management module calling information requested by the cyber document management module from the database server, and storing selection information of the customer received by the cyber document management module in the database server; An authentication processing module for processing access approval for the customer or a product supplier or an affiliated company; And A point auction module that enables the customer to purchase a product through an auction using the points allocated by the activity of the customer, and performs a function necessary for point auction Point auction service system comprising a. The point auction server of claim 1, wherein A statistical processing module for analyzing a customer's tendency to participate in auctions and analyzing product preferences and auction winning bids through evaluation of products; And Point conversion module for converting the points stored in the affiliate system given due to the customer's activity to be used for point auction and stored in the database server Point auction service system comprising a. The method of claim 1, wherein the database server A customer management database storing detailed information about the customer and the product supplier information and the affiliated company; An auction management database for storing auction history information generated through the point auction; Storing the customer analysis result information according to the analysis of the propensity of the customer processed by the statistical processing module, the preference analysis result information of the product and the successful bid price analysis result information of the auction product through product evaluation of the auction product created by the customer Statistics management database; And Authentication management database that stores the authentication processing result information of one or more customers or product suppliers or affiliated companies processed by the authentication processing module Point auction service system comprising a. The customer terminal used by one or more customers, the system of the product supplier supplying the goods used in the auction, the system of the affiliated company and the physical network are connected, and according to the physical connection request through the network of the customer terminal, In the auction service method using the auction service system to perform the commerce behavior of the customer through, A first step of causing the customer to confirm the retention points of the customer; According to the customer's retention points, allowing the customer to participate in a point auction; A third step of showing the point auction result to the customer Point auction service method comprising a. The method of claim 5, wherein the first step Processing an authentication in response to a connection request from the affiliate's system; Receiving the activity points of the customer stored in the system of the affiliated company and converting the converted points into points that can be utilized for auctioning points; Storing the converted points in the information storage device; Displaying the points stored in the information storage device on the customer terminal to allow the customer to confirm. Point auction service method comprising a. The method of claim 5, wherein the second step Displaying the auction product used for the point auction on the customer terminal to allow the customer to select; Judging the customer's eligibility to participate in the auction; Bidding on the point auction according to the auction participation history of the customer; In accordance with the bid of the customer, comparing the bid points of the customer and winning the bid Point auction service method comprising a. The method of claim 5, wherein the third step Recording, by the customer, an evaluation report on the auction product that has been won, and transmitting the evaluation document to the auction service system; Analyzing the evaluation information of the customer included in the evaluation report transmitted, and differentially giving points to the customer Point auction service method comprising a. The method of claim 5, wherein the third step Point auction service method characterized by showing the auction product made in the previous point auction, the contents of the point auction, the number of participants and the successful bidder and the final winner list. In claim 5, Registering and storing information on the supplied goods of the goods supplier; And Analyzing the information on the auction product according to the evaluation contents included in the evaluation sheet of the customer and transmitting the information to the product supplier; Point auction service method comprising a. 11. The method of any of claims 5 to 10, wherein the point auction is Point auction service method comprising the auction for a product or service and a gift certificate auction for a plurality of gift certificates.