KR20010085212A - Method to provide service of advertisement by communication networks - Google Patents

Abstract

PURPOSE: An advertisement service method is provided to offer desired advertisement based on a user, and to get the user to participate in the advertisement actively so as to enhance the advertisement effect. CONSTITUTION: An advertisement server stores advertisement information requested from an advertiser into an advertisement information database(S210). The advertisement server transmits an advertisement execution program to a user terminal if the user requests an advertisement service through the internet(S220). The advertisement execution program in the user terminal transmits the type and the execution time of the advertisement to the advertisement server(S230). The advertisement server stores the advertisement service result data at the database according to the user(S240).

Description

Method of provide service of advertisement by communication networks}

The present invention relates to an advertisement service method through a communication network, and more particularly, to a service for providing an advertisement using an advertisement server connected to terminals of users or advertisers through a communication network such as a PC communication network or the Internet.

The proportion of advertising in daily life is gradually increasing, and modern people live in the flood of advertising. Advertising is necessary, but advertising indiscriminately against unspecified masses is difficult to attract the attention of consumers, but can also cause social problems such as pollution. Media that provide advertisements are classified into TV, radio, newspapers, leaflets, outdoor billboards, etc., but most of them are delivered unilaterally to consumers, so effective advertising is difficult.

On the other hand, the communication network, such as the Internet has developed rapidly, many people are using the online service, and accordingly, a lot of services that perform advertising using the communication network is also made.

In such advertisements, two-way communication with each user's terminal is possible. Therefore, there will be a great need to provide advertisements more efficiently by providing appropriate advertisements for each user, or by allowing users to actively participate in advertisements, rather than advertisements that are unilaterally delivered to users.

Accordingly, the present invention has been made to meet the above needs, and an object thereof is to effectively provide an advertisement using an advertisement server connected to terminals of users or advertisers through an arbitrary communication network.

In order to achieve the above object, an advertisement service method through a communication network according to the present invention includes a first procedure of storing advertisement information requested by advertisers in an advertisement information database; A second procedure of transmitting an advertisement execution program and an advertisement to a terminal of the user according to a request of a user connected through the communication network; A third procedure of receiving advertisement performance information including an execution time of the advertisement through an advertisement execution program installed in the user terminal when an advertisement transmitted to the user terminal is performed; And a fourth procedure of storing the advertisement performance information for each user in an advertisement result database.

Wherein the advertisement execution program, the step of allowing the user to automatically or manually perform the advertisement; Executing the advertisement on the user's monitor in a full screen form for a predetermined time when the advertisement is performed; Converting the advertisement into a form occupying a part of the user monitor after the predetermined time; And automatically transmitting advertisement performance information related to execution of the advertisement to the server for advertisement through the communication network.

The first procedure is to receive information about a user who wants to provide the advertisement from the advertiser requesting the advertisement and to store the information in the advertisement information database. The second procedure is a member information database that stores information of each member. Analyzing the member information stored in the can be configured to transmit the advertiser's advertisement that matches the member information can be carried out more preferably. In other words, advertisers can run targeted advertising.

Here, the user information designated by the advertiser includes one of administrative units (national, city, province, ward, county, town, town, and dong), zip code, age, occupation, gender, income, interests, and residential form in the country. It is preferable to comprise so that the above classification may be included.

In addition, it is preferable that the advertisement sent to the user in the second procedure may be configured to be directly selected by the user.

Since it is desirable that advertisements that a user encounters always be kept in the latest version of the advertisement, the advertisement execution program automatically connects the terminal of the user to the server of the advertiser, and downloads the latest version of the advertisement from the server of the advertiser. It is also desirable to perform the process of updating the advertisement.

In addition, the advertisement service method, by querying the advertisement results database at the request of the advertiser, the administrative unit (national, city, province, district, county, town, town, town), zip code, age, occupation, gender, More preferably, it may be configured to include a procedure for transmitting the status of advertisements provided through one or more classifications of income, housing type, and interests.

The advertisement execution program outputs a predetermined multiple-choice question while changing the position from time to time on the user's monitor in order to confirm whether the user actually sees the advertisement currently being performed on his terminal. It is preferably configured to transmit performance information to the server for advertising.

On the other hand, the present invention allows the user, who is an advertising consumer, to actively participate in the advertisement, so that each user can be managed in a multi-stage, the reward score according to the user's contact with the advertisement is connected in multiple stages according to a certain ratio It may be configured to further include a procedure for distributing to users.

In this case, at the request of the user, a step of providing multi-level member information related to the user is additionally provided, wherein the multi-level member information includes at least one of the types of advertisements and related time of contact with the relevant members. It can comprise and implements it preferably.

1 is an example of a system configuration to which the present invention is applied;

2 is a flowchart of an embodiment of the present invention;

3 is a flowchart of the operation of the advertisement execution program;

4 is a flowchart of an embodiment in which an advertiser specifies an advertisement target;

5 is a flowchart of an embodiment of an advertisement update process;

6 is an example of a screen on which a multiple choice question is output;

7 illustrates an embodiment of a process of verifying advertisement performance through multiple choice problems.

* Explanation of symbols for main parts of the drawings

10: user terminal 20: communication network

30: advertiser terminal 40: server for advertising

41: Member information database 42: Advertising information database

43: result database 61: monitor screen

62: Multiple choice question

Hereinafter, with reference to the accompanying drawings will be described in detail the present invention.

1 is a configuration example of a system to which the present invention is applied, and a subject providing an advertisement service according to the present invention is an advertisement server 40, and a terminal 10 of each user and a terminal of advertisers through a communication network 20. 20). Therefore, each user accesses the advertisement server 40 through the communication network 20 using his terminal 10 and then uses the advertisement service. Here, the terminals 10 and 30 refer to terminals that can be connected to the advertising server 40 through any communication network 20, and generally a personal computer (PC) may be used.

On the other hand, each advertiser is connected to the server for advertising 40 using the terminal 30, and then request an advertisement, the server for advertising 40 to the user terminal 10 for the advertisement service requested by each advertiser. And receiving information (advertisement performance information) regarding how long an advertisement has been executed from the user terminal 10, and provides a certain reward according to the current status of each user's contact with the advertisement.

In order to provide such a service, the advertisement server 40 includes a member information database 41 for recording personal information of members, an advertisement information database 42 for recording advertisement information requested by advertisers, and a result of contacting each user with an advertisement. In conjunction with the advertisement result database 43 for recording the advertisement performance information. This classification of the database is for convenience of description and the structure of the database is not limited.

Referring to Figure 2, it will be described in detail a preferred example in which the present invention is carried out. The present invention is preferably provided to users who have subscribed to the server for advertisement 40 as a member, and the membership registration process may be performed by receiving personal information and ID / password of each user. Information related to the member is stored and managed in the member information database 41, and since the membership registration procedure is a general procedure, a detailed description thereof will be omitted.

First, in order to provide an advertisement service according to the present invention, advertisement information requested by advertisers is stored in the advertisement information database 42 linked with the advertisement server 40 (S210: first procedure). The first step (S210) is a process that occurs from time to time at the beginning of the service as well as at the request of the advertisers. The information for the advertisement is composed of information related to the advertiser and the form of the advertisement (ad image, video, voice, background music, etc.). do.

On the other hand, the advertisement server 40 transmits the advertisement execution program and the advertisement to the user terminal 10 when a user connected through the communication network 20 wants to use the advertisement service (S220: second procedure). Here, the advertisement execution program means a computer program installed in the terminal 10 of the user and responsible for a certain portion of the advertisement service according to the present invention.

When the advertisement transmitted to the user terminal 10 is performed, the advertisement execution program installed in the user terminal 10 through the second procedure (S220) performs the advertisement including the type of advertisement performed and the execution time of the advertisement. The information is transmitted to the advertisement server 40, and the advertisement server 40 receives the information (S230: third procedure) and stores the information in the advertisement result database 43 for each user (S240: fourth procedure).

On the other hand, such an advertising service method, when members click on a specific part of the banner program or a specific corner of the advertiser's homepage in order to easily find past advertisements, all the advertisements that the member saw are displayed, and the advertisements sent to the members If the accident occurs in the commerce between the advertiser and the member after the indication that the guarantee may be further provided with the step of compensating the member in the advertising company.

Referring to Figure 3 will be described in detail the role of the advertisement execution program installed in the user's terminal.

First, the advertisement execution program installed in the user's terminal 10 is processed according to the user's selection (S231), so that the user can automatically or manually execute the advertisement (S232). Here, the automatic execution means to automatically execute an advertisement according to a certain rule, such as at a specific time or when a specific program is executed, and the manual execution means that a user clicks on an advertisement or multiple advertisements. It means to execute when loading by selecting.

The advertisement execution program determines whether it is time to perform advertisements according to the setting in step S232 (S233) and executes advertisements. At this time, the advertisement execution program first executes the advertisement for a predetermined time in the form of a full screen on the user's monitor (S234). It is more preferable to configure the time that the advertisement is performed in the form of a full screen so that the user can set it, and the performance of the advertisement is determined according to the form of the advertisement, which is an image, a video, a voice, a sound, a background music, and the like. Can be made.

Now, after a certain time, the advertisement execution program converts the advertisement into a form occupying a part of the user monitor (for example, in the form of banner advertisement) (S235). Then, the advertisement performance information related to the execution of the advertisement is automatically transmitted to the advertisement server 40 through the communication network 20 (S236). Here, the advertisement performance information refers to information for informing the advertisement server 40 of which advertisement the user has encountered during what time. Then, the advertisement server 40 receiving this information can be compensated for each user as much as they see the advertisement.

On the other hand, if the advertisers can specify the classification of the user that they want to advertise, it is more preferable because the target advertising is possible.

Referring to FIG. 4, if the advertisement server 40 receives a request for advertisement from the advertiser in the first procedure (S210) (S211), the administrative units (national, city, province, district, county, town, town, town) of the nation are provided. ), Information about one or more classifications among postal codes, ages, occupations, genders, incomes, areas of interest, and housing types are received together (S212) and stored in the advertisement information database 42 (S213).

Now, when the advertisement server 40 transmits the advertisement to the user terminal 10 through the second process (S220) (S214), the member information and the advertisement information database 42 stored in the member information database 41 are stored. Analyzing the specified information of the advertiser is stored to determine whether there is an advertisement request matching each other (S215). As a result, if there is a match (S216), the advertiser's advertisement is transmitted to the user terminal 10 (S217). If there is no match, any advertisement is sent to the user terminal 10 according to a predetermined rule. It transmits (S218).

In addition, the advertisement transmitted to the user in the second procedure (S220) may be configured to be directly selected by the user.

On the other hand, even if the advertisement requested by the same advertiser, the form of the advertisement can change from time to time according to the circumstances of the advertiser, in this case, it is necessary to ensure that the advertisement to the user is always maintained in the latest version of the advertisement.

Referring to FIG. 5, the advertisement execution program installed in the user terminal 10 automatically transmits the user terminal 10 through the communication network 20 at a predetermined time point (for example, at the beginning of an advertisement execution or at the end of an advertisement execution). The terminal 30 is connected to the server (S511), and transmits the version information of the advertisement currently stored in the user terminal 10 to the terminal 30 of the advertiser (S512).

The advertiser terminal 30 checks whether the advertisement version of the user is the latest version (S513), and if it is not the latest version (S514), transmits the advertisement of the latest version to the user terminal 10 (S515). Through this procedure, the advertisement of the user terminal 10 can always be kept up to date.

In addition, since the advertisers would like to know in detail the current status of the advertisement, the advertisement server 40 searches the advertisement result database 43 on request (or periodically) from the advertiser's terminal 30 to display the advertisement. Send the current status. At this time, the advertisement provision status is provided through one or more classifications of administrative units (national, city, province, district, county, town, town, town), zip code, age, occupation, gender, income, housing type, and area of interest. It is desirable to.

One of the problems that can occur with an advertising service as described above is the uncertainty as to whether the ad is running but the user has actually encountered the ad. In other words, the user may be able to do other things with only the advertisement. Therefore, it is necessary to confirm that the user has actually encountered the advertisement.

An example for solving this problem will be described with reference to FIGS. 6 and 7.

The advertisement execution program frequently changes the position on the user's monitor screen 61, outputs a predetermined multiple-choice question 62 (S711), waits for the user to select an answer item, and checks whether the answer item selected by the user is the correct answer. (S712). Then, only when the user selects the correct answer (S713), the advertisement performance information is transmitted to the advertisement server 40 (S714). This procedure is to make sure that the user actually sees the ad, not for the quiz game, so make sure you provide a problem that anyone can easily match (for example, "What year is it?").

On the other hand, if each member provides an incentive to actively participate in the advertisement can significantly increase the number of participants, thereby improving the effect of the advertisement. That is, the advertisement server 40 may manage each user in a multi-stage manner, but distributes the reward score according to the user's contact with the multi-stage users according to a predetermined ratio.

As a specific example of distributing reward scores according to multiple levels, it is assumed that Tier 1 sub-members are set at 10%, Tier 2 sub-members at 5%, and Tier 3 sub-members at 1%.

Then, if the time of contact with the ad is 10 hours per month, Tier 1 sub-member A is 20 hours, Tier 2 sub-member B is 30 hours, and Tier 3 sub-member C is 9 hours, 2 hours of 10%, 1.5 hours of 5% of B, 0.09 hours of 1% of C will be added to your ad execution time. That is, the more users recruit members, the more profits they receive from advertising, so they actively participate in advertising services.

In addition, since each member will want to know the performance of the multi-level members associated with them, the advertisement server 40 to provide the multi-level member information associated with the user at the request of the user. Providing multi-level member information may include information about the type of advertisements associated with members and the time of contact with the advertisements.

According to the present invention, it is possible to benefit both the advertiser and the user by giving a certain reward in proportion to the ratio of the user's contact with the advertisement. In particular, if multiple outputs such as multiple-choice problems can be output to check whether the user is actually in front of the monitor, the reliability of the advertisement performance is greatly improved, thereby enabling a reliable advertisement service.

In addition, by applying a multi-level approach to users, users can actively participate in the advertising service, attracting more users to the ads, advertisers can get more advertising effect, users receive more rewards I can receive it.

Claims (13)

In a service that provides advertisements to users through a communication network such as a PC communication network or the Internet by using an advertisement server, A first step of storing advertisement information requested by advertisers in an advertisement information database; A second procedure of transmitting an advertisement execution program and an advertisement to a terminal of the user according to a request of a user connected through the communication network; A third procedure of receiving advertisement performance information including an execution time of the advertisement through an advertisement execution program installed in the user terminal when an advertisement transmitted to the user terminal is performed; And And a fourth procedure of storing the advertisement performance information for each user in an advertisement result database. According to claim 1, wherein the advertising program, Processing the advertisement so that the user can execute the advertisement automatically or manually; When the advertisement is performed, executing the advertisement for a predetermined time in a full screen form on the user's monitor; Converting the advertisement into a form occupying a part of the user monitor after the predetermined time; And And transmitting the advertisement performance information related to the execution of the advertisement to the server for advertisement through the communication network automatically. The method of claim 1, The first procedure is to receive information about a user who wants to provide the corresponding advertisement from the advertiser requesting the advertisement and store it in the advertisement information database. And wherein the second procedure is configured to analyze member information stored in a member information database storing information of each member and transmit an advertisement of an advertiser matching the member information. The user information designated by the advertiser includes administrative units (national, city, state, ward, county, town, town, and dong) nationwide, zip code, age, occupation, gender, income, and interest field. Advertising service method through a communication network, characterized in that configured to include one or more classifications of housing. The method of claim 1, wherein the advertisement transmitted to the user in the second procedure is configured to be directly selected by the user. The method of claim 1, wherein the advertisement execution program is configured to automatically connect the terminal of the user to the server of the advertiser, and to download the latest version of the advertisement from the server of the advertiser and update the advertisement. Advertising service method through a communication network. The method of claim 1, wherein the advertisement service method, At the request of the advertiser, the advertisement result database is searched, and among the administrative units (national, city, province, ward, county, town, town, and dong), zip code, age, occupation, gender, income, housing type, and interest area Advertising service over a communication network, characterized in that it comprises a procedure for transmitting the status of the advertisement provided to each user through one or more classification. The method of claim 1, wherein the advertisement service method, Each user can be managed in multiple stages, but the reward score according to the user's contact with the advertisement is configured to further include a process for distributing to each of the users connected in multiple stages according to a predetermined ratio. Advertising service method. The method of claim 8, wherein the advertisement service method, According to a request of a user, a step of providing multi-level member information related to the user is additionally provided, wherein the multi-level member information is configured to include at least one of the types of advertisements and time of contact with the relevant members. Advertising service method through a communication network characterized in that. According to claim 1, wherein the advertising program, And outputting a predetermined multiple-choice question while changing a location on a user's monitor from time to time to transmit the advertisement performance information to the server for advertisement only when the correct answer item is clicked. The method of claim 1, wherein the advertisement service method further includes a step of displaying all advertisements viewed by the member when a member clicks a specific portion of the banner program or a specific corner of the advertisement company website in order to easily find the advertisement. Advertising service method through a communication network. The method of claim 1, wherein the advertisement service method comprises the step of compensating the member in the advertisement company when an accident occurs in the commerce between the advertiser and the member after indicating that the advertisement is guaranteed by the advertisement company. Advertising service method through a communication network characterized in that it further comprises. The method of claim 1, wherein the advertisement execution time of the third procedure determines the input of devices for controlling a computer such as a keyboard or a mouse, and does not accumulate advertisement consumption if there is no manipulation for a predetermined time. Advertising service method.