KR20010084105A - Method Of Advertising Goods Using Netizen Model - Google Patents

Abstract

PURPOSE: A method for advertising a product using a netizen as a model on the Internet is provided to increase the satisfaction of a consumer by applying a netizen to a model of an advertising product. CONSTITUTION: Information on physical data of a netizen is extracted. The extracted information on the physical data of the netizen is stored in a computer. Data on all sorts of products are displayed in an Internet shopping mall. The netizen accesses a specific product displayed in the Internet shopping mall. The information on physical data of the netizen is mixed with the data on the specific product. A product and/or a background suitable for a virtual model are changed. The virtual model is mixed with the product and/or the background. Purchase information on the product is displayed. The product is ordered.

Description

Internet product advertising method using netizens as a model {Method Of Advertising Goods Using Netizen Model}

The present invention relates to an internet advertising method using a netizen as a model, and more particularly, by using a program that shows a specific product as a netizen model by combining product data provided to an internet shopping mall with physical data information of the netizen. It relates to a product advertising method.

In general, Internet shopping malls advertise many products in two-dimensional graphics and three-dimensional video, and netizens access the corresponding websites to view these product advertisements and select products. For example, if you place an advertisement for a clothing product on an internet shopping mall, the consumer can see on the internet shopping mall the flat graphic of the clothing product, or the graphic that the famous model is wearing, and the more advanced form, where the famous model wears the clothing product. There is a moving image advertising method.

In addition, Korean Laid-Open Patent Publication No. 99-68557 discloses a method of coordinating to help the choice of a netizen by changing an individual's clothing, a building, etc. using a real-time image synthesis method on the worldwide web.

In general, in the real life, consumer's purchase form of products is primarily visual, secondaryly sensory, and more developed forms tend to choose products after actual use. However, since the Internet shopping mall is a virtual space, there is a problem in that a factor for the consumer to select a product is significantly reduced. For example, in order to buy clothes, a customer goes to a department store or a clothing store, selects one of the many kinds of clothes that suits him or her, and then selects the clothes according to a salesperson's recommendation. If you're satisfied with the mirror, you'll buy clothes. If you're not satisfied, look for another. However, it is difficult to satisfy consumer's satisfaction through the visit of the product store because the advertisements in the shopping malls are advertisements through simple product graphics, coordination of various products for a given model, and video ads using the models. I have a problem.

In fact, all products are not the same but different in accordance with consumers' tastes and physical conditions. There are suitable products depending on the person used, that is, the obese person, the skinny person, the big face, the small face, the tall person, the short person, the shape of the face and the shape of the head. Therefore, according to the conventional method, since only coordination can be made according to taste, it is difficult to select a product suitable for consumers.

The present invention is to improve the problems of the conventional Internet advertising method described above, and to provide an internet product advertising method that can improve the satisfaction of consumers by applying the netizens themselves as a model of the advertising product.

Another object of the present invention is to induce curiosity in the virtual space of consumers by applying their own model linked to the product in various forms of background to improve the advertising effect of the product.

Another object of the present invention is to induce curiosity in the virtual space of the consumer by improving the advertisement effect of the product by applying the product provided on the Internet shopping mall to the virtual model (cyber model) that netizens can modify themselves.

Still another object of the present invention is to provide a virtual model of a consumer by displaying variously applied products, backgrounds related to each product, and accessories or products related to each product, on a virtual model (cyber model) that can be modified by netizens. It is to induce curiosity in the image to improve the advertising effect of the product.

In order to achieve the above-described objects of the present invention, extracting the netizens own physical data information such as physical shape, displaying data about various goods in the Internet shopping mall, netizens for the specific goods in the Internet shopping mall Upon access, the present invention provides an internet advertisement method of advertising a product based on the netizen himself, including applying and displaying the data of the specific product on the physical data information of the netizen.

The present invention further includes a step of modifying these data when the physical data information of the netizens themselves, to provide an Internet product advertising method that can be applied to each of their changed body as a model.

The present invention comprises the steps of extracting the physical data information of the netizens themselves, such as the physical shape, the step of displaying data about various goods on the Internet shopping mall, the extracted physical data information and data information of the goods on the Internet shopping mall Netizens themselves comprising the step of installing a video synthesis program for synthesizing, and displaying the product data combined with the netizens own physical data information by running the connected video synthesis program when the netizens access a specific product in the Internet shopping mall Provides an Internet advertising method for advertising products based on the model.

The present invention is to extract the physical data information of the netizens themselves, such as the physical shape, to display the data and background data for various products in the Internet shopping mall, netizens themselves when the netizens access a specific product and background in the Internet shopping mall After applying the data of the various products to the physical data of the present invention provides an Internet advertising method for advertising various products based on the netizens themselves including the step of applying to display the background data provided with the product data.

The present invention further includes a step of dragging and dropping other products provided to a shopping mall on the Internet and changing a selected product while the product is applied to the model and displaying the selected product. Provide a method.

According to the present invention, instead of using the netizens' own model, an internet product advertisement using a virtual model (cyber model) selectable by the netizens or allowing the netizens to select a specific model and directly change the selected model to a similar model to the netizen's own Provide a method.

1 is a block diagram of an internet advertising method using a netizen as a model according to an embodiment of the present invention,

Figure 2 shows a block diagram of an internet advertising method using a virtual model suitable for netizens according to another embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a flowchart illustrating a method of advertising an internet product according to an embodiment of the present invention.

The present invention can be applied to an advertising method through the Internet for almost all products mainly made by consumers such as clothes, shoes, jewelry, glasses, various accessories, tourism products, houses, automobiles, and the like.

In step 1, the Internet shopping mall operator extracts their respective physical data information for free or paid for the netizens and provides them to the netizens. As a method of extracting physical data information about netizens, it is possible to extract body shape data through laser scanning or camera shooting, and based on the body shape data, various movements (movements) of the netizen's body shape, for example, walking and running It is possible to obtain data through simulation of the human body's movements such as sitting, lying and lying down. In addition, data on various facial expressions of the face, that is, smiling, frowning, and angry expressions are extracted to synthesize body shape data, motion data, and facial expressions to create modeling data for netizens.

In step 2, the Internet shopping mall operator provides a video synthesis program on the Internet or separately to install on a netizen's computer that can display the state of wearing a specific product, for example, various clothes, on the physical data information of the netizen. . Such image synthesis programs have already been developed, and in two dimensions, there is a method of synthesizing a specific model graphic and an image of a product, or a method of synthesizing a specific model, a specific background and a product image with each other. In three dimensions, after applying specific products to a specific model, the background data and the graphic data re-synthesized are synthesized into a moving image through motion analysis of the model. It is possible to display.

In more detail, after photographing a model wearing a specific product with a digital camera, the photographed data is analyzed and the data about the model, the product, and the background are separated and displayed on the Internet shopping mall. In addition, netizens are installed on the computer by providing a program for the netizen to replace the data of the model on the computer with the model data of the netizens and to recombine the separated data of the original background, the product, and the changed netizen model. Of course, there is also a method that can be installed on the Internet shopping mall operating server to run the program directly on the netizen server, but there is a disadvantage in communication speed if the amount of transmission data increases. In addition, netizens extract their body data information through a laser scan and stored on a computer.

In step 2-1), the netizen's physical information is not fixed but very likely to change over time, and netizens are aware of their physical handicap and use their current physical data to It may be desirable to let netizens change their physical data at any time.

In step 3, the Internet shopping mall operator displays the data together with the identification code data by type as data applicable to an image synthesis program for various products. Similarly, background data related to the product are displayed as data applicable to the image synthesis program.

In step 4, when a netizen accesses the Internet, accesses a shopping mall web site, and accesses a specific product, he or she executes a program on the netizen's computer or using a server, and displays his or her model already stored on the computer along with the displayed product and background. Synthesize the data to display the synthesized graphic or video. At this time, the model may use not only model data of netizens connected to the Internet but also data of other people such as family members and friends.

An embodiment of a specific product, for example, a golf-related product, is described in the Internet product advertisement according to the present invention as follows. A golf-related product supplier extracts video data of a golf course, golf shoes, golf clubs, clothing suitable for golf, a hat, etc. for a specific model, and exports activity data from the golf course of this model and displays it on an Internet shopping mall. do. At this time, netizens have installed various image data synthesizing programs on their computers, and when the netizens access the product advertisements displayed, the programs installed on their computers are executed and the product data provided by the product suppliers are executed. Displays the status applied to.

In step 5, while the program is executed, it is possible to coordinate with products suitable for netizens by dragging and selecting different products and different backgrounds. At this time, it is easy to select a product suitable for netizens by simply replacing the design of different types, colors, sizes, and products with the drag & drop of the mouse. In addition, instead of dragging and dropping in an image synthesis program through a coordination method, it is possible to select another product directly from a shopping mall site of a web browser. At this time, the product data includes the product identification code data so that when a specific product is selected on the web browser shopping mall, it is replaced with the same type of product among the products on the image synthesis program. For example, when the shoe applied to the model on the image synthesis program is changed, the product recognition code of the shoe that has already been applied and the product recognition code of the selected shoe on the Internet shopping mall can be easily replaced.

In step 5-1), when a netizen selects a satisfactory product by applying his own suitable products to his model in an internet shopping mall, various information such as price, manufacturer, material, etc. of these products are immediately confirmed. can do. In addition, if netizens want to find a store in person, netizens immediately display information such as the store location and phone number so that the user can purchase in the easiest way.

Step 5-2) allows them to be ordered immediately on the Internet.

In step 6, netizens store the information of the state where the desired products are applied to the own model or the selected virtual model on the computer so that it can be recalled later.

2 illustrates an internet advertising method according to another embodiment of the present invention. Providing physical data about netizens in actual application is the biggest issue. Before providing sufficient publicity, many kinds of virtual models are provided on the internet shopping mall, and then netizens select the model that suits their tastes. You can also modify the model yourself and use the modified virtual model.

As described above, according to the present invention, there is an advantage that a netizen can select products suitable for his or her body (face, etc.) with sufficient satisfaction on the Internet shopping mall. In particular, since the criteria for selecting products are very different because the styles and tastes of the individual consumers are very different, the conventional method was simply satisfied with the degree of coordination of various products on a two-dimensional graphic for a given model. However, according to the present invention, since the product can be advertised in various two-dimensional graphics, three-dimensional graphics, video, etc., various individual characteristics such as the body shape and face shape of the consumer, a product selection opportunity that can satisfy the needs of netizens You can give it. As a result, it provides an internet product advertising method that can facilitate the sale of goods.

In addition, this invention is not limited only to the above-mentioned embodiment, It can implement by modifying and modifying in the range which does not deviate from the summary of this invention.

Claims (30)

Extracting the physical data information of the netizen, storing the extracted physical information of the netizen on a computer, displaying data about various products in an internet shopping mall, and displaying a specific product displayed on the internet shopping mall by the netizen. And synthesizing, processing, and displaying the physical data information of the netizens stored by the netizen's product access and the data of the displayed specific product. The method of claim 1, wherein the background data related to the product to be displayed are displayed together in the step of displaying data about the product in the Internet shopping mall, and the physical data information and the specific product data are displayed by combining and processing. An internet advertising method for advertising a product based on a netizen, characterized in that the related background data is synthesized and processed together. According to claim 1 or claim 2, Internet advertising method for advertising the product on the basis of the netizens further comprising the step of changing the physical information of the extracted netizens on a computer. The Internet advertisement method according to claim 1 or 2, wherein at least two kinds of the accessed products are synthesized and processed simultaneously with the physical information of the netizens. 4. The netizen model of claim 3, further comprising the step of selecting another product and / or background to change the displayed product and / or background by combining and processing to coordinate with a form suitable for the netizen body. Internet advertising method to advertise products with. 5. The netizen model of claim 4, further comprising the step of selecting a different product and / or background to change the displayed product and / or background by the synthesis and processing to coordinate with a form suitable for the netizen body. Internet advertising method to advertise products with. The product of claim 5 or 6, further comprising displaying product purchase information such as price data, product manufacturer, and material of the selected products displayed by the synthesis and processing. Internet advertising method. 8. The method of claim 7, further comprising the step of directly ordering on the Internet for the products finally selected by the netizens. The model of claim 7, further comprising manually or automatically storing and managing the commodity data, the background data, and the physical data of the netizen, which are finally selected and synthesized and processed. Internet advertising method to advertise products with. According to claim 7, Netizens characterized in that it further comprises the step of inputting the location of the netizens, and displaying the purchase information, such as the map of the nearest merchandise store, the phone number based on the input of the netizens Internet advertising method to advertise products by model. Providing a plurality of various virtual models (cyber models) on the Internet, displaying data on various products in an internet shopping mall, selecting one of the virtual models provided by netizens, and netizens at the internet shopping mall. A method of advertising an internet product using a virtual model, the method comprising: accessing a specific product on display, and synthesizing and displaying the virtual model selected by the netizen and the selected specific product. The background data related to the product of claim 11, wherein the backgrounds related to the product to be displayed are displayed together in the step of displaying the data of the product in the Internet shopping mall, and the selected virtual model and the product are synthesized and processed. Internet product advertising method using a virtual model, characterized in that by combining and processing them together. The method of claim 11 or 12, further comprising directly transforming the selected virtual model into a form suitable for a netizen. The Internet product advertisement method using a virtual model according to claim 11 or 12, wherein the accessed product is synthesized and processed simultaneously with at least two or more selected virtual models. The method according to claim 13, wherein the mouse is dragged to another product and / or background in the image synthesis program in order to change the displayed product and / or background synthesized and processed in the image synthesis program and coordinate in a form suitable for the virtual model. The Internet product advertising method using a virtual model further comprising the step of dragging and dropping or selecting another product and / or background in an internet shopping mall of a web browser. 15. The method according to claim 14, wherein the mouse is dragged on another product and / or background in the image synthesis program to change the displayed product and / or background synthesized and processed in the image synthesis program and coordinate in a form suitable for the virtual model. The Internet product advertising method using a virtual model further comprising the step of dragging and dropping or selecting another product and / or background in an internet shopping mall of a web browser. 17. The method of claim 15 or 16, further comprising displaying product purchase information such as price, product manufacturer, material, etc. of the selected products displayed by the synthesis and processing. . 18. The method of claim 17, further comprising directly ordering on the Internet for the products finally selected by netizens. 18. The method of claim 17, further comprising manually or automatically storing and managing the finally selected, displayed and synthesized products, backgrounds, and virtual models in a computer. Way. 18. The virtual model of claim 17, further comprising: inputting a location of a netizen, and displaying information such as a map of a nearest merchandise store, a phone number, and the like based on the inputted location of the netizen. Internet product advertising method used. Extracting the physical data information of the netizens, storing the extracted netizens body information in a specific directory of a computer, displaying various kinds of product information in an internet shopping mall, and combining the separated body information and information Installing an image synthesis program on a computer, accessing a specific product displayed on an internet shopping mall by a netizen, executing an image synthesis program installed on the computer by accessing the product of the netizen, and executing the image synthesis program An internet advertisement method for advertising a product on the basis of a netizen, comprising the step of synthesizing and displaying the body information of the netizen stored by the netizen and the specific product information on display. 22. The method according to claim 21, wherein the background data related to the product to be displayed are displayed together in the step of displaying the information on the product in the Internet shopping mall, and the image synthesis program synthesizes and processes the separated body information, the product information, and the background information. Internet advertising method for advertising products based on the netizens, characterized in that having a function to. 23. The method of claim 21 or 22, further comprising the step of changing the extracted body information of the netizens to the desired form by the netizens in the computer image synthesis program. 23. The Internet advertisement method according to claim 21 or 22, wherein at least two types of the accessed products are synthesized and processed simultaneously with the netizen's body information. 24. The method according to claim 23, wherein the mouse is dragged to another product and / or background in the image synthesis program in order to change the displayed product and / or background synthesized and processed in the image synthesis program to coordinate with a form suitable for the netizen's body. The Internet advertising method for advertising the product on the basis of the netizens, characterized in that it further comprises the step of dragging (drop & drop) or other products and / or background in the Internet shopping mall of the web browser. The mouse of claim 24, wherein the mouse is dragged to another product and / or background in the image synthesis program in order to change the displayed product and / or background synthesized and processed in the image synthesis program and to coordinate with a form suitable for the netizen's body. The Internet advertising method for advertising the product on the basis of the netizens, characterized in that it further comprises the step of dragging (drop & drop) or other products and / or background in the Internet shopping mall of the web browser. 27. A product based on a netizen according to claim 25 or 26, wherein the image synthesis program has a function of displaying commodity purchase information such as price data, commodity manufacturer, and material of selected commodities displayed by synthesizing and processing the commodity. Internet advertising method to advertise. The Internet advertisement method of claim 27, wherein the image synthesis program has a function of directly ordering products finally selected by netizens. 28. The method of claim 27, wherein product information, background information, and netizen's body information finally selected and displayed by the synthesis / processing are manually or automatically stored in a specific directory in a computer, and later displayed again by an image synthesis program. Internet advertising method to advertise products based on netizens. 28. The method of claim 27, wherein when the netizen inputs his / her location in the image synthesis program, displaying information such as a map, a phone number, and the like of the nearest product store for the selected products based on the entered netizen's location Internet advertising method for advertising the product based on the netizens, characterized in that it further comprises a.