KR20010084098A - A method of advertisement - Google Patents

Abstract

PURPOSE: An advertisement method is provided to efficiently increase the effect of an advertisement by additionally performing a sound advertisement to a banner advertisement, and by providing advertisement information to an Internet user as a sound. CONSTITUTION: A sound file is made from sound information suitable for contents of an advertisement(S11). A play and a stop button are equipped on the side of a banner advertisement(S12). Operation information of a connector is received(S13). It is judged whether an operation of a mouse(S14). A program for recognizing a relevant sound is operated(S15). It is confirmed whether a driving command of the connector. It is confirmed whether a relevant signal is a driving command of the sound advertisement(S16). The banner advertisement is performed(S17). The sound advertisement according to the banner advertisement is performed(S18).

Description

A method of advertisement

The present invention relates to an advertisement method, and more particularly, to an advertisement method using a sound advertisement together with a banner advertisement provided through the Internet.

With the rapid increase in Internet users, the Internet has evolved in the sense of computers and networks connected by computers, and serves as a new media that enables real-time communication between businesses and individuals, and between individuals. Therefore, interest in various advertisements on the Internet is increasing. The types of Internet advertisements can be broadly classified into web services, e-mail services, and push services. Internet advertisement using a web service is a general advertisement type, and a banner advertisement that is commonly seen when accessing a search engine or a homepage of a famous press is a typical advertisement type. Displays a banner on a web browser page and inserts text, still images, or videos in the web browser page so that when the user clicks with the mouse, the page moves to the corresponding site. It acts as a Hyper Text Markup Language (HTML) link. Since Hot Wired introduced static banner advertisements using only one frame for the first time in 1994, the current banner advertisements are animated and interactive with the development of Java and compression technology. It is developing. In the animation type, the dynamic image is transmitted using multiple frames, which can attract the consumer's attention, but it is likely to be slow. In the interactive type, when the consumer reacts to the banner, it downloads additional data from the server and constantly induces new experiences to the customer. .

In addition to such banner advertisements, there are interstitial advertisements that insert a full screen advertising page in the middle of a page change on the Internet. Since existing animation or interactive banner advertisements or interstitial advertisements mainly focus on information transmission through images, the delivery time increases and the user tends to burden the user for a relatively long time.

As described above, most Internet advertisements are linked to the advertiser's homepage, and when an Internet user clicks on the Internet advertisement, the Internet advertisement is connected to the homepage of the company and related sites. This advertising method is the most typical method of Internet advertising so far, but it has a disadvantage that it can be viewed only when entering a specific site. have.

An object of the present invention is to provide an efficient advertising method through the Internet.

Another object of the present invention is to provide an advertisement method that can additionally perform a sound advertisement in a banner advertisement.

Another object of the present invention is to reduce the burden of occupying the field of view by providing advertising information to the Internet users by voice.

The present invention for achieving the above object is the first process of classifying the advertisement provided from the advertiser according to the type and store in the storage device, and the advertisement information stored in the storage device on-line (on-line) connected to the user computer And a third process of displaying a banner in a portion of a web browser in the form of a banner, and a third process of performing a sound advertisement corresponding to the banner advertisement according to an operation instruction of the accessor. .

The detailed feature of the present invention is that the sound advertisement is performed by the voice command of the accessor or the selective operation of the mouse.

1 is a flow chart showing the progress of the advertising method according to an embodiment of the present invention;

2 is an exemplary view showing an example of a banner advertisement according to the present invention,

3 is a flow chart showing the progress of the advertising method according to another embodiment of the present invention.

Hereinafter, an advertisement method according to the present invention will be described with reference to the accompanying drawings. 1 is a flow chart showing the progress of the advertising method according to the present invention. Advertisements provided by advertisers are classified according to types and stored in a database connected to a server. At this time, the stored advertising information is in the form of screen information and sound information. The sound information can be produced as a sound file in accordance with the advertisement contents using a digital recording device.

The advertisement information stored in the database is transmitted to an on-line connected user computer and displayed in a banner form on a part of a web browser. In addition to the general banner advertisement, there may be a configuration in which the play 21 and stop 22 button screens are provided on the side of the banner advertisement 10 as shown in FIG. 2.

Receives accessor's operation information, which may be performed by an accessor's mouse or voice. (Step S13)

It is determined whether the mouse operation is performed (step S14), and when the voice instruction is not the mouse operation, a program for recognizing the corresponding voice is driven.

Check the drive command of the accessor to confirm that the corresponding signal is the drive command of the sound advertisement (step S16).

In the case of performing the banner advertisement, the banner advertisement is performed (step S17), and in the case of the sound advertisement execution instruction, the sound advertisement according to the banner advertisement is performed.

In the implementation of the S16 process, there may be various methods in addition to the voice instruction. If a separate function button is displayed on the screen as shown in FIG. 2, the operation of the sound advertisement is implemented according to the corresponding button. Links to related sites.

Alternatively, there may be various methods of displaying only a general banner advertisement and controlling the performance of the sound advertisement according to the operation of the mouse. That is, a program may be written to execute a sound advertisement when the mouse approaches the banner advertisement by using a roll-over function.

In addition, when the left button of the mouse is clicked, the link to the introduction site of the banner advertisement may be linked, and the sound advertisement may be implemented when the right button is clicked.

As another method, the sound advertisement may be controlled by the number of clicks of the mouse. For example, a single click may be performed for a sound advertisement, and a double click may be performed for a banner advertisement. Implementation of the above operation can be easily implemented using a program such as a flash (macro media) or a director (mediaor) of the media soft.

Another embodiment of the advertising method according to the present invention is as shown in the flowchart of FIG. First, as shown in S11 of FIG. 1, advertisements provided from an advertiser are classified according to types and stored in a database (S21).

Receive a search request signal from an on-line accessor (step S22).

Check whether the information input through the keyboard (step S23), if a search word is requested by voice (S24 step), run a voice recognition program (step S24), extract the advertisement related to the search word from the database, and extract the extracted advertisement information on- The image information is displayed on the web browser of the accessor by transmitting to an on-line connected user computer (step S25).

The visitor sees the banner advertisement screen displayed on his computer and instructs the implementation of the desired advertisement by manipulating a voice or a mouse.

It is determined whether the accessor has used the mouse (step S27), and if the user requests an operation instruction by voice, the voice recognition program is driven to determine the instruction content (step S28).

Check whether the operation instruction is the driving of the sound advertisement (S29 process) to perform the sound advertisement corresponding to the banner advertisement (S30 process), and if you want to go to the banner advertisement site, go to the linked homepage (S31 process).

At this time, the selection of the accessor in the mouse operation (step S27) may be performed in the same manner as the step S16 of FIG.

In the above description, it is assumed that a banner advertisement is displayed first, but according to a method of writing a program, a sound advertisement is implemented as an interstitial advertisement when a page is changed at a predetermined site, or a predetermined site. In the accessor clicks on the banner advertisement, when the advertisement screen is driven, the corresponding sound advertisement may be simultaneously executed.

The advertising method using the sound according to the present invention overcomes the problems of the conventional advertising method focused on information transmission through the image and moves the user to the corresponding advertisement page according to the judgment of the consumer who listens to the core advertisement contents for a short time. The burden of occupying time and time will be greatly improved.

As described above, the present invention can expect the effect of efficient advertising by additionally performing a sound advertisement in the banner advertisement, and has the effect of reducing the burden of occupancy by providing the advertisement information by voice to the Internet user. .

Claims (14)

A first process of classifying advertisements provided from an advertiser according to types and storing them in a storage device; A second process of displaying the advertisement information stored in the storage device in the form of a banner in a part of a web browser of an on-line connected user computer; And a third process of performing a sound advertisement corresponding to the banner advertisement according to the access instruction of the accessor. The method of claim 1; Advertising method characterized in that the notation for controlling the execution of the sound advertisement is provided at a predetermined position of the banner advertisement. The method of claim 1; The third process is Advertising method characterized in that according to the operation of the mouse when the mouse point of the visitor is located in a predetermined area. The method of claim 3; The third process is And a sound advertisement is performed when a mouse point of an on-line accessor moves from outside the predetermined area of the banner advertisement to the inside of the predetermined area. The method of claim 3; The third process is And a sound advertisement or a display operation of the banner advertisement is selected according to the number of clicks of the mouse while the mouse point of the on-line accessor is located within a predetermined area of the banner advertisement. The method of claim 3; The third process is And a sound advertisement or a display operation of the banner advertisement is selected according to the selection of the left and right click buttons of the mouse while the mouse point of the on-line accessor is located within a predetermined area of the banner advertisement. The method of claim 1; The third process is Advertising method characterized in that made by the voice of the visitor. A first process of classifying advertisements provided from an advertiser according to types and storing them in a storage device; A second process of extracting an advertisement designated by an on-line connected user; A third process of providing the extracted advertisement information to a web browser of an on-line connected user computer; And a fourth process of performing a sound advertisement corresponding to the banner advertisement according to an operation instruction of the accessor. The method of claim 8; The second process is Advertising method, characterized in that performed by recognizing the voice of the online user. The method of claim 8; The second process is Advertising method, characterized in that performed by the online user via the information entered through the keyboard. The method of claim 8; The fourth process is Advertising method, characterized in that performed by recognizing the voice of the online user. The method of claim 8; The fourth process is Advertising method characterized in that according to the operation of the mouse when the mouse point of the visitor is located in a predetermined area. Advertising method characterized by providing a sound advertisement as an interstitial advertisement when the page is changed in a predetermined site (site). Advertisement method characterized in that the corresponding sound advertisement is performed at the same time when the user clicks the banner advertisement in a predetermined site (site) to run the advertisement screen.