KR20010074146A - System and Method for advertising goods and services using internet - Google Patents

Abstract

PURPOSE: A system and method for an advertisement using the Internet is provided to offer an advertisement medium capable of advertising at a low price. CONSTITUTION: A communication unit(101) transmits/receives data through the Internet. A managing unit(102) processes data transmitted/received through the communication unit(101) and manages an advertisement server. An advertiser managing unit(103) stores and reads data necessary for confirming and managing an advertiser in an advertiser DB(104). An advertisement managing unit(105) stores and reads data of a display device for outputting advertisement data requested by the advertiser in an advertisement display DB(106). An advertisement manufacturing managing unit(107) reads and offers necessary contents from an advertisement manufacturing contents DB(108) storing contents necessary to an advertisement manufacturing by the advertiser's request. An input unit(109) for inputting a command controls the advertisement server.

Description

System and Method for advertising goods and services using internet}

The present invention relates to an advertising system and method using the Internet, and more specifically, advertisers can easily produce advertisements and produce data, and can be advertised on a national scale in real time, so that the cost of advertising is low. The present invention relates to an advertising system and method using the Internet with a high propagation speed.

As a major element of economic activity, advertisements for goods or services are used. Conventionally used advertising methods are mainly used mass media means such as newspapers, magazines, radio, cable TV or television. However, because of the high advertising costs for advertising on the mass media, it was mainly used by commercial companies with medium or more financial resources, and opportunities for advertising for small businesses, small business owners, or new commercial companies. There is hardly any.

In other words, in the case of the advertisement using the conventional mass media, the advertisement client has to invest a lot of time and money because the advertisement is mainly performed by the advertisement media provider, and it is difficult for the client to timely advertise the advertisement. There was a problem that required a lot of manpower because it is difficult to distribute.

Overcoming these problems, community-based daily newspapers have emerged as an advertising tool that can be used by small business owners and small business owners. Community-based living newspapers usually play a role in advertising about home sales and commodity sales by dividing each region by city, district, or district, and by displaying advertisements generated in each region at low cost. It exposes its limitations in that it is based on and used only by the consumer's choice, rather than giving the consumer public an awareness of the product or service. It is also expensive to dispose of waste, provided it is printed on paper, whether used by consumers or not, and is a waste at the national level.

As another advertising method, display devices capable of displaying screens or outdoor mobile billboards are used. Such display devices have advantages in terms of effective advertising by providing images or dynamic video in real time, but they are also expensive to be used by small business owners or self-employed workers. There is a problem.

Also, due to the development of the Internet communication network, advertisements using Internet web pages are being used in various forms. With the rapid growth of Internet users, online advertising is growing rapidly. However, the conventional advertisement using the Internet is mainly made of advertisements using images or videos while accessing the corresponding web pages of the Internet. Therefore, there is a problem in that there is no advertisement effect for consumers who are not connected to the Internet.

In addition, many self-employed and small businesses lack the knowledge of computers and the Internet. Therefore, it is quite costly to devise strategies and prepare images or videos for advertisements through the Internet through webpage developers or agencies. The problem is that there is a constant problem. In addition, since advertisements are randomly exposed to consumers who are targeted for advertisements, they do not have an adequate effect on advertisement effects.

Therefore, the benefits of advertising due to the development of the Internet communication network is limited to chaebol or medium-sized commercial companies, and this problem is not improving.

The present invention has been made to solve the above problems, an object of the present invention is to provide an advertising system and method using the Internet to provide an advertising medium capable of advertising at low cost.

Another object of the present invention is to provide an advertisement system and method using the Internet that can provide advertisement directly at the eye level of the consumer without regard to the installation position of the advertising medium.

Still another object of the present invention is to provide an advertisement system and method using the Internet, which is easy to produce texts, images, or video clips for advertisements and freely changes the contents of advertisements in any place.

Another object of the present invention is to provide a display device capable of outputting advertising data in its own store to obtain advertising output revenue can be used to help improve the income of self-employed or small business owners advertising system and method using the Internet To provide.

The advertisement system using the Internet of the present invention for achieving the above object, the display device that confirms the advertiser via the Internet, and stores the advertising text, advertising image, advertising sound or advertising video determined by the advertiser for each advertiser, the advertiser requested And outputting specific advertisements according to the advertisement server 10 for outputting auxiliary data such as corresponding advertisement text, advertisement image, advertisement sound or advertisement video and output time, and advertisement related data output from the advertisement server 10. And a user terminal 30 for requesting an advertisement to the advertisement server 10 and creating advertisement data using the produced advertisement data or advertisement production data provided by the advertisement server 10. do.

In addition, the advertising method of the present invention, the first step to determine whether the advertiser is a legitimate user when the advertiser requests an advertisement using a user terminal, and if the advertiser is confirmed that the legitimate user receives the advertisement data produced by the advertiser or advertising data A second step of producing and preliminary execution of the advertisement by outputting the signal to a user terminal; and a third step of selecting a display device to output the advertisement data when a confirmation signal of the advertisement data is input from the advertiser; And a fourth step of outputting advertisement data determined by the advertiser to the device and advertisement assistance data about an advertisement output scheduled time, etc., and a fifth step of outputting an advertisement from the corresponding display device and reporting the output result.

1 is a schematic diagram of an advertisement system using the Internet of the present invention,

2 is an installation state of the display device of the present invention,

3 is a block circuit diagram of an advertisement server;

4 is a block circuit diagram of a display apparatus;

5 is a flow chart for explaining the method of the present invention;

6 is an embodiment of an auxiliary data setting screen for advertisement output.

※ Explanation of symbols about main part of drawing ※

10: ad server 20: display device

30: user terminal 40: wireless user terminal

101: communication means 102: management means

103: advertiser management means 104: advertiser DB

105: advertising display management means 106: advertising display DB

107: advertising production management means 108: advertising production content DB

109: input means 201: communication means

202: management means 203: output means

204: storage means 205: monitor,

206 television 207 modulator.

Hereinafter, an advertisement system and method using the Internet of the present invention will be described with reference to the accompanying drawings.

The present invention is an advertising system and advertising method configured by using the Internet to selectively advertise in a particular low cost anywhere in the country or the advertiser itself. According to the present invention, the advertiser can make and output his own original advertisement data using the advertisement data prepared by himself or the advertisement production data provided by the server operator, and also the advertisement data can be selectively outputted. Advertisement can be made according to one's own economic power, and the installation location of the display displaying the advertisement can be installed in a convenient place such as a street where frequented by consumers, or an advertiser's store, thereby increasing the advertisement effect. In addition, since the display device is installed in a place such as a station or a terminal, there is an advantage that the advertiser can advertise without moving directly to the corresponding area.

1 is a schematic diagram of an advertisement system using the Internet of the present invention as described above.

As shown, the advertisement system of the present invention, the advertisement server 10, a plurality of display devices 20 installed in a specific region or throughout the country, and a user terminal connected to the advertisement server 10 using a wired or wireless (30) is included. The advertisement server 10, the display device 20, and the user terminal 30 are connected to each other through a wired or wireless Internet communication network so that data can be transmitted quickly. For example, the user terminals 30 and 40 may be communication terminals capable of transmitting and receiving data, such as a personal computer 30 having a wired Internet communication function, a PDA 40 capable of accessing a wireless Internet, a mobile phone, an IMT 2000, and the like.

The ad server 10 checks the advertiser through the wired / wireless internet, stores the advertisement text, the advertisement image, the advertisement sound, or the advertisement video input from the advertiser for each advertiser, and the corresponding advertisement text, advertisement by the display device requested by the advertiser. Output auxiliary data such as image, advertisement sound or advertisement video and output time. The advertisement data input from the advertiser may be advertisement data produced by the advertiser or produced using the advertisement production content provided from the advertisement server 10 at the request of the advertiser.

Advertising data is usually used for text characters, jpg, gif, tif (f), .. image files, wave, midi, mp3, .. sound files, mov, avi, wma, mpg, mpeg, ram, As a video file such as swf, it is possible to use all kinds of multimedia files that are currently in use or can be developed later. The advertiser generates a text character, an image, a video or an audio signal directly or in an order form by using a tool for producing advertisement data, and transmits it to the advertisement server 10 in the form of a file.

The advertisement server 10 may further obtain an advertisement effect by outputting an advertisement effect to advertisers in real time by further connecting an image and a video camera 12 capable of outputting a video by itself. In addition, it is difficult to produce an image or a video, and if a quick advertisement is desired, the video can be directly output through the camera 12 to cope with a case of requiring rapidity.

The advertisement production content provided by the advertisement server 10 is also created and stored in the above-described file format. Therefore, advertisers can make their own advertising content to advertise, and it is also possible to generate revenue by selling their own advertising content to other advertisers.

When the advertisement data is directly transmitted by the advertiser or the advertisement data is produced and confirmed, the advertisement server 10 stores the determined advertisement data in the storage means of the advertisement server 10. In the stored state as described above, the advertisement server 10 also sets output auxiliary data such as the position, output time, and output frequency of the display apparatus for outputting the advertisement data determined by the advertiser. The advertisement server 10 outputs a menu screen that allows the advertiser to input the output auxiliary data after the advertisement data is confirmed. The advertiser sets the desired advertisement output position, output period and output time by referring to the output menu screen. When the advertisement data and the output auxiliary data are determined as described above, the advertisement server 10 calculates an advertisement output cost using the data and notifies the advertiser. The advertiser pays the advertised advertising output costs through the appropriate payment means.

2 is an example of installation of the display device 20 and the monitor 205 for outputting the advertisement data requested by the advertiser in accordance with the present invention. The monitor 205 is installed in the specific office so that consumers can visually recognize it through the show window. Alternatively, it is apparent that the self-employed person or a small business person other than the advertiser may be installed in the inside of the business store or the doorway or the like without being installed in the advertiser's office or the entrance or receiving a predetermined display installation cost. In the latter case, there is an advantage that the non-operating income by renting the space required for the installation of the display device for advertising.

As described above, the display apparatus 20 according to the present invention may be installed in any place equipped with an internet communication network. Therefore, it is possible to install the display device 20 in a specific area where the advertiser resides, an enlarged old district, a city area, or any place in the country, so that advertisements can be installed locally or as needed. Or it can be expanded nationwide.

The display apparatus 20 is a personal computer having a CRT or LCD employing monitor 205 or a CRT or LCD employing television (not shown) and having a sound output function. Alternatively, the display device may be a special display device specially manufactured to perform a display function such as an image, a sound, a video, and a text.

3 is a block circuit diagram illustrating a configuration of an advertisement server 10 of the present invention for implementing the above functions.

As shown, the advertisement server 10 is a communication means 101 for transmitting and receiving data through the Internet, and management means for processing the data transmitted and received through the communication means 101 and manages the advertisement server 10. 102, advertiser management means 103 for storing and reading data necessary for identification and management of an advertiser in the advertiser DB 104, and data of a display apparatus for outputting advertisement data requested by the advertiser. Advertising display management means 105 for storing and reading in the display DB 106, and advertising production for reading and providing the necessary content from the advertising production content DB 108 that stores the contents necessary for the production of advertising at the request of the advertiser A management means 107 and an input means 109 for inputting a command for controlling the advertisement server 10.

The communication means 101 performs a management function for transmitting and receiving data by controlling hardware devices such as ADSL for wireless internet or high speed internet communication. The data input through the communication means 101 is read by the management means 102.

The management means 102 which reads the content according to the data will process the required operation according to the request content. For example, when an advertisement request is input from the user terminal 30, screen data for inputting an ID and a password may be output to confirm whether the advertiser is a registered advertiser.

In addition, if the advertiser is found to be a legitimate member, and the content request for the advertising production, the management means 102 requests the advertising production management means 107 to provide the corresponding advertising production content, and the data according to the result of the communication means ( 101) to manage the transmission. The management means 102 will be described later.

Advertiser management means 103 stores in the advertiser DB 104 the identification ID, password, address, the advertiser's advertising payment amount, etc. entered by the advertiser, and reads the data for the advertiser if necessary, the advertiser Verify that is a party member. In addition, the function calculates and notifies the advertising payment amount to the advertiser.

The advertisement display management means 105 reads from the advertisement display DB 106 which stores information about the advertisement display apparatus 20 distributed throughout the country, and uses it for the output of advertisement data. That is, the condition (installation position of the advertisement display device, etc.) requested by the advertiser is read, and the display device 20 corresponding to the condition is extracted. Also, log data such as an advertiser, an output time, an output period, and the like for the advertisement data output by the display apparatus 20 are stored. The log data may later be provided as sales data for the advertiser.

The advertisement production management means 107 extracts and transmits the advertisement content required from the advertisement production content DB 108 storing the contents necessary for the advertisement production when the advertiser requests it, and also transmits the advertisement data determined by the advertiser to the advertisement production content. Stores in the DB (108). The determined advertisement data is the advertisement data directly input from the advertiser and the advertisement data produced online by the advertiser using the advertisement production management means 107.

The input means 109 is for inputting an operation command or necessary data of the advertisement server 10, and may be a device such as a general keyboard and a mouse. Also, although not shown in detail, the advertisement server 10 is provided with a monitor, a CD-ROM, and a CD-RW drive, so that necessary data such as advertisement content may be stored or backed up in the advertisement server 10. .

After the advertiser determines the advertisement content in the advertisement server 10 and determines the necessary advertisement output auxiliary data, the advertisement server 10 outputs the advertisement data to output the corresponding advertisement data through the display device 20 determined by the advertiser. send. The advertisement server 10 also outputs to the display apparatus 20 control data including not only advertisement data but additional signals such as identification codes.

When the advertisement data is transmitted, the display apparatus 20 performs a verification process for confirming whether the transmitted advertisement data is correctly transmitted, and when it is confirmed that the advertisement data is correctly transmitted using the identification code included in the control data, the monitor or the television is used. Output the corresponding advertisement data.

FIG. 4 is a block circuit diagram of the display apparatus 20. Communication means 201 for receiving control data including advertisement data from the advertisement server 10 and transmitting management data to the advertisement server 10 via the Internet. Management means 202 for reading the data input through the communication means 201 and performing necessary processing, and output means 203 for outputting the advertisement data through the monitor 205 or the television 206; And storage means 204 for storing the advertisement data for output and the management data generated in the display apparatus 20 and storing and reading the data in a storage means such as a flash memory. Of course, it is also possible to connect the storage DB to the storage means 204.

The communication means 201 performs a management function for transmitting and receiving data by controlling hardware devices such as ADSL for high speed internet communication. The data input through the communication means 201 is read by the management means 202.

The management means 202 manages the display apparatus 20 and outputs specific advertisement data according to data input from the advertisement server 10. At this time, the management means 202 reads the control data including the advertisement data input from the advertisement server 10 and determines whether the advertisement data is correctly transmitted to the display device 20 set by the advertiser. This is done by using the identification code included in the control data transmitted from the advertisement server 10 in the management means 20. The identification code is stored by each display device 20 in the advertisement display DB 106 by the advertisement display management means 105 of the advertisement server 10, and is extracted and used.

If it is confirmed that the advertisement data has been transmitted correctly, the management means 202 stores the advertisement data in the storage means 204. In addition, control data such as advertisement output time, output period, etc. are also stored and the advertisement data is output at the corresponding time. The output of the advertisement data can be output through the television 206 after converting the advertisement data by the output means 203 using the monitor 205 or the modulator 207. The monitor 205 may be a TFT LCD type or a CRT type, and the television 206 may also be a TFT LCD type or a CRT type.

The management means 202 records the output state while outputting the advertisement data for a set time at the set time and stores it through the storage means 204. The stored management data is later transmitted to the advertisement server 10 together with the identification code of the display apparatus 20 for storage.

The advertising method performed in the system of the present invention as described above with reference to the flowchart of FIG.

The advertiser registered as a member in advance in the advertisement server 10 accesses the advertisement server 10 using the user terminals 30 and 40. When the connection is made, the advertisement server 10 outputs a screen for inputting an ID and password to the connected user. At this time, when the advertiser connects through the wireless Internet, the advertisement server 10 recognizes this and transmits data based on the wireless Internet (WAP). When the advertiser inputs an ID and a password through the output screen and transmits the ID, the advertisement server 10 confirms that the user is a member using the transmitted data. If confirmed as a legitimate member, the ad server 10 queries the advertiser whether to transmit the advertisement data or to produce the advertisement data.

When the advertiser selects the advertisement data transmission, a screen for transmitting the advertisement data is output. When advertisement data is transmitted from the user terminals 30 and 40 of the advertiser, the advertisement server 10 stores the transmitted advertisement data. If you want to produce the advertising data, the ad server 10 outputs a screen to select the type of advertising you want to produce. In accordance with the advertisement type selected by the advertiser on the output screen, the corresponding advertising content is transmitted to the user terminals 30 and 40 of the advertiser. Using the transmitted content, the advertiser may create a text, image, sound, or video advertisement. In the case of using the user terminal 40 for the wireless Internet, the advertisement data that can be produced according to the performance of the terminal is limited.

When the production of the advertisement data is completed, it is transmitted to the advertisement server 10 and then the advertisement data is output through the user terminals 30 and 40. This is a state that is actually output through the display device 20. The advertiser may check the preliminary execution state and then recreate or modify the advertisement data. This preliminary execution continues several times until the advertiser is satisfied. Finally, the advertiser data is confirmed when the advertiser is satisfied.

FIG. 6 is an auxiliary output data input by an advertiser after the advertisement data is confirmed, and is configured such that the advertiser inputs data such as a location (advertising desired region), an advertisement output time, and a period in which the display apparatus is installed. When the input is completed by the advertiser, the data is transmitted to the advertisement server 10. The transmitted data are processed by the advertisement server 10. It is clear that the form of the screen can be changed to another one.

When the advertisement data is confirmed, the advertisement server 10 stores the image and outputs a screen for selecting the display device 20 to output the advertisement data to the user terminals 30 and 40. The advertiser inputs and sets the output auxiliary data such as the advertisement data output position, time, and duration required for the screens displayed on the user terminals 30 and 40. When the setting is completed, the data inputted to the advertisement server 10 is transmitted.

When the advertisement data is confirmed and the output auxiliary data is set, the advertisement server 10 transmits the data including the advertisement data, the control data, and the identification code to the display apparatus 20 to the display apparatus 20 designated by the advertiser. The display apparatus 20 outputs the advertisement data transmitted from the advertisement server 10 through the monitor 205 for a preset time period. It is also possible to output the signal through the television 206 after converting the signal using the modulator 207 instead of the monitor 205. It is also possible to use a projector or the like instead of the monitor 205.

As described above, the display device 20 outputs the advertisement requested by the specific advertiser, and the management means 202 stores data about the advertisement output and transmits the data to the advertisement server 10. The advertisement server 10 stores the management data input from the respective display apparatuses 20 and executes the advertisement requested by the advertiser.

According to the present invention as described above, the advertiser can easily produce and send data produced by the advertisement, and it is possible to advertise on a national scale in real time, so that the cost of advertising is low and the propagation speed is fast.

Although the present invention has been described only with respect to the embodiments described, it will be apparent to those skilled in the art that modifications and variations are possible within the scope of the present invention, and such modifications and changes are within the scope of the present invention.

Claims (5)

Identify the advertiser through the Internet, and save the ad text, ad image, ad sound or ad video determined by the advertiser for each advertiser, and the corresponding ad text, ad image, ad sound or ad video and output time with the display device requested by the advertiser An ad server 10 for outputting auxiliary data such as; A display device 20 for outputting a specific advertisement in accordance with advertisement-related data output from the advertisement server 10; Internet characterized in that it comprises a user terminal (30, 40) for requesting an advertisement to the ad server 10 and using the produced advertisement data or the advertisement production data provided by the ad server 10 to create the advertisement data Advertising system using. The method of claim 1, Communication means 101 for transmitting and receiving data via the Internet, and the management means 102 for processing the data transmitted and received through the communication means 101 and to manage the advertising server 10 And the advertiser management means 103 for storing and reading data necessary for identification and management of the advertiser in the advertiser DB 104, and the data of the display apparatus for outputting the advertisement data requested by the advertiser. Advertising display management means 105 for storing and reading in the 106 and the advertising production management means for reading and providing the necessary content from the advertising production content DB (108) storing the contents necessary for the production of advertising at the request of the advertiser ( 107 and an input means (109) for inputting a command for controlling the advertisement server (10). The method of claim 1, Communication means 201 for the display apparatus 20 to receive control data including advertisement data from the advertisement server 10 via the Internet and to transmit management data to the advertisement server 10, and the communication means ( Management means 202 for reading out data inputted through 201 and performing necessary processing, output means 203 for outputting advertisement data via monitor 205 or television 206, and outputting And a storage means (204) for storing the advertisement data and the management data generated by the display apparatus 20 and storing and reading the data in the storage means such as a flash memory. When the advertiser requests an advertisement using a user terminal, the first step is to determine whether the advertiser is a legitimate user. If the advertiser is determined to be a legitimate user, the advertiser receives the advertisement data produced by the advertiser or outputs the advertisement action data to the user terminal. A second step of manufacturing and preliminary execution; a third step of selecting a display device to output the advertisement data when the confirmation signal of the advertisement data is input from the advertiser; and an advertisement determined by the advertiser on the display device when the display device is selected. And a fourth step of outputting advertisement data about the data and the estimated time of the advertisement output, and a fifth step of outputting the advertisement from the corresponding display device and reporting the output result. The method of claim 4, wherein The advertisement data are text characters, jpg, gif, tif (f), ..., image files, wave, midi, mp3, .. sound files, mov, avi, wma, mpg, mpeg, ram, swf As a video file, etc., the advertisement method using the Internet, characterized in that produced in the multimedia file that is currently in use or can be developed later.