KR20010070735A - Integrated shopping mileage system based on on-line purchasing information - Google Patents

Abstract

PURPOSE: A system for integrating shopping mileages based on on-line purchasing information is provided to enable a purchaser or a seller to make a profit by enabling a purchaser to pay the price for a product, by enabling an operator to integrate mileages provided from a seller according that, and by enabling the purchaser to construct the purchaser's shopping mall. CONSTITUTION: A purchaser(100) purchases a product on line. A seller(300) sells a product and provides mileages. An operator(200) accepts the purchaser(100) and the seller(300) as a member. In addition, the operator(200) arrays the seller(300) according to determined classification standards. The operator(200) enables the purchaser(200) to easily purchase a product and unitedly manages the mileages provided from the seller(300).

Description

Shopping mileage integration system based on online purchase information {INTEGRATED SHOPPING MILEAGE SYSTEM BASED ON ON-LINE PURCHASING INFORMATION}

The present invention relates to a shopping mileage integration system based on online purchasing information. In particular, the present invention has a function of suggesting a purchase by analyzing a purchase tendency of a buyer, and simultaneously manages the mileage of a plurality of sellers so that a buyer can manage the system of the present invention. It is about shopping mileage integration system based on online purchasing information that can increase the convenience of buyers as well as increase sales by making it possible to purchase various products more conveniently even when using only .

Currently, many sellers existing on-line can be classified into two categories, one being direct sellers who operate shopping malls, and the other being indirect sellers who receive these shopping malls as members.

Hereinafter, the description will be made by dividing the conventional direct / indirect sellers from a buyer's point of view and the sales from a conventional direct / indirect seller.

First, in the case of the conventional direct sellers from the point of view of the buyer, sellers who handle general products may operate a shopping mall as a means of sale or use an auction site. The shopping mall is configured to list a set of products, provide information on each product, present a price, and be selected by the buyer for purchase. In addition, large shopping malls are applying mileage to increase the fidelity of buyers. However, when looking at a path for searching for a product desired by a buyer, first, a search site is accessed to search for a shopping mall or enter a brand name to search for a shopping mall that handles it. After that, the price offered by the shopping mall is checked, the reliability of the shopping mall is checked, and the purchase is made. Here, buyers first select a product they want to purchase, then go through several shopping malls, compare prices, and determine the reliability of the shopping mall, and thus, the mileage provided by each shopping mall does not become a concern. For example, if one purchases a TV, even if one purchases a TV at a shopping mall and obtains a certain mileage for the TV, in order to use it, it is possible to purchase another item handled at the shopping mall. However, in practical purchases, there are not many cases where many items of the same kind are purchased, and the buyer of various products does not know when to buy the same variety again, and the possibility of finding another shopping mall with a lower price. Because of this high you will ignore the mileage offered by the mall.

In addition, in the case of a large shopping mall, a purchase proposal is proposed to induce a purchase for service differentiation, but a simple event-related advertisement mail is distributed or products are distributed by category, and the number of products is absolutely insufficient.

In addition, since the configuration of each shopping mall is different and the services provided for each shopping mall vary, it is necessary to check the usage method for each shopping mall in order to fully use the shopping mall.

In addition, this phenomenon is aggravated in small shopping malls that sell professional products.Because the specialized products do not have a variety of products, buyers often buy in various shopping malls, and thus, search time is consumed a lot. In the case of these shopping malls, the focus on the advertisement of the shopping mall itself is more important than the configuration or convenience of purchase of the shopping mall, and there are many cases in which consideration for the buyer is insufficient.

In addition, in the case of purchasing goods using various auction sites, it is common opinion among online buyers that the purchased product is more expensive than a general shopping mall when the purchased product is a new product. In other words, the auction site is expensive because the seller pays a fee for the sale, and because there are many small sellers, they often have to pay shipping charges separately, and the purchasing power is low because they cannot expect returns and after-sales service. In addition, some kind of price cut like mileage can not be expected.

Then, let's look at the indirect sellers who came out to compensate for the disadvantages listed above. At present, various types of systems are introduced to help purchases and advertisements of sellers, which can be divided into price comparison system comparing prices and shopping mall integrated system that bundles various shopping malls.

In the case of a price comparison system that compares prices, a database of products and prices using a price search robot is created and the products searched by a user are listed by price. If the corresponding product is selected, the search ends by listing and displaying shopping mall information selling the product. That is, the shopping malls are only listed in the order of low price, and specific purchases can be accessed again. There is also a system that adds some safeguards to the price comparison system. For example, a seller who is a member of his system arbitrates a dispute about purchase or inserts a statement to guarantee delivery of goods. It is. However, even in such a case, there is no guarantee that the buyer will come back to the system next time because the buyer simply purchases the product only by price and reliability. By using other price comparison system, you can buy only if the price is low.

In the case of a shopping mall integrated system that collects several shopping malls, the number of shopping malls that are joined to the integrated system is small and the shopping malls are not diverse, and the handling of the shopping malls is often limited. In the integrated system, only the reliability of the shopping malls is guaranteed. These days they are gradually disappearing because they cannot provide other services.

Now, when looking at the sales form from the seller's point of view, the seller has to advertise on various sites for the advertisement of this mall while operating the individual shopping malls, and pays a lot of fees to various search sites individually so that they can be searched on the upper page when searching. You must pay In addition, it is necessary to subscribe to a variety of price comparison system to maintain a low price, and to provide a chance for buyers to find again by operating mileage for customers who have purchased once. In addition, care should be taken in the construction of the soaping mall so that buyers can easily see at a glance. If the seller makes this effort individually, the cost of the product is high because of the high cost, or the quality of the product is lowered.

Therefore, buyers can purchase a variety of products in one system for more convenient purchase, formalize the shopping malls to use the same method, and enable the buyers to use the mileage earned after each shopping mall integrated. Shopping based on online purchasing information that both buyers and sellers can satisfy by maximizing reliability by allowing them to purchase goods at a low cost as well as by making payments through a specific system, thereby enabling purchase proposals through the purchase history of buyers. A mileage integration system is needed.

The present invention has been made in order to solve the above-described problems, the purpose of which is to establish a manager with the buyer and seller as a member, the buyer makes all purchases by paying the purchase price to the manager and accordingly the manager By integrating the mileage provided by the seller, the buyer can apply to all purchases using the above manager, and also allow the buyer to build their own shopping mall with their own favorite information. It is to provide a shopping mileage integration system based on online purchasing information, which enables both buyers and sellers to realize profits by analyzing propensity through favorites information and making proactive purchase proposals.

In order to achieve the above object, the present invention is a shopping mileage integration system based on the online purchase information, the merchants who subscribe to the system and provide mileage, and the system by registering as a member to the system List the buyers who use the mileage obtained by making purchases and payments, and the information of the sellers so that the buyers can purchase and pay a wide range of products desired by the buyers. Integrate management of mileage, and using the purchase information of the buyer characterized in that it comprises a manager that provides a purchase offer to the buyer.

In addition, the manager is characterized in that the buyer can set personalized sellers favorite.

In addition, the manager is characterized in that the buyer analyzes the favorite sellers to utilize in the purchase proposal and target advertisement.

1 is a block diagram illustrating the basic configuration of the present invention.

2 is a block diagram illustrating the basic concept of the present invention.

3 is a block diagram illustrating a purchase proposal configuration of the present invention.

*** Explanation of symbols for main parts of drawing ***

100: Buyer 200: Manager

210: Purchasing Information Database 220: Favorite Information Database

230: propensity analyzer 240: shopping mall and product finder

250: Proposal Generator 300: Seller

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram illustrating a basic configuration of the present invention, as shown, the buyer 100 to purchase goods on the basis of the online, the seller 300 to sell the goods and provide mileage, the buyer By receiving the 100 and the seller 300 as a member, by listing the seller 300 by a predetermined classification criteria, the buyer 100 facilitates the purchase of goods, and integrated management of the mileage provided by the seller 300 The manager 200 is made of interconnected.

The purchaser 100 accesses an integrated web site provided by the manager 200 through online, and the manager 200 receives the sellers 300 as members and sorts and sells the products they sell according to categories. And, by displaying and integrated management of the mileage provided by the seller 300 so that the buyer 100 can satisfy all the purchase activity on the site of the manager (200).

The manager 200 may display the mileage provided by the seller 300 next to the individual names of the sellers 300 classified into the categories, or sort the mileage in order. Alternatively, by allowing the search of goods, the price of goods can be displayed in descending order, and the mileage can be listed in descending order. Or you can combine them in order of lowest actual price.

The manager 200 may register the purchaser 100 as a free member. In addition, the seller 300 may register as a free or paid member, and may receive a portion of the mileage provided by the seller 300 as a fee. For example, when the seller 300 sets the mileage to 18% of the sales amount, the manager 200 may have 3% of the sales amount as a fee and provide 15% of the mileage to the buyer 100. . This may be realized by the purchaser 100 paying the purchaser 200 to the manager 200. The buyer 100 pays the manager 200, so he cares about the credit of the seller 300. You won't need to, so you can be confident of your purchase. In addition, since the seller 300 only pays a fee for the product actually sold at no additional cost, there is no burden of cost.

A specific embodiment of such a system will be described with reference to FIG. 2. 2 is a block diagram showing the basic concept of the present invention, the basic configuration is the same as FIG. However, the present embodiment will be described below with reference to arrows and additional descriptions showing the actual embodiment.

The manager 200 divides the seller 300 into specific categories and lists them, for example, home appliances, communication, computers, interiors, household goods, and the like, and in the sub-category, TVs, refrigerators, and washing machines. , VTR, etc., and the TV can be classified by manufacturer, size, and price. This can be set up similarly to a directory search of a search site.

In each of the above categories, the seller 300 that handles the home appliance may be arranged in mileage order, and when the TV is selected as the lower portion, the sellers 300 that handle the home appliance may be listed in the mileage order. have.

In addition, the shopping mall provided by the seller 300 can be formalized to increase the convenience of searching. That is, the products provided by the sellers 300 are listed in the configuration provided by the manager 200 or the same method of use is provided so that the purchaser 100 can easily find the goods of each seller 300 when the product is searched without confusion. Can be searched.

In addition, the manager 200 may provide a bookmark function that allows the buyer 100 to reconfigure the shopping mall of the favorite seller 300 into a personalized shopping mall.

Embodiments of the system will be described with the above basic functions and configurations in mind.

First, the purchaser 100 accesses a site provided by the manager 200 and performs a member authentication process, and sets a directory of a favorite shopping mall set by the manager 200 and a seller 300 provided by the manager 200 as a default. After searching for the desired product through the purchaser to pay the manager 200. The manager 200 limits the portion of the mileage provided by the seller 300 of the corresponding product to a fee, and reserves the rest as mileage to the buyer 100, and informs the seller 300 of the corresponding item to provide the product. Ship it. When the seller 300 delivers the product to the buyer 100, the manager 200 pays the seller 300 an amount excluding the mileage from the payment amount.

The mileage of the seller 300 and the characteristics of the shopping mall may be advertised in various forms on the site provided by the manager 200, and are basically listed on the directory and advertises the content of browsing the specific site in the form of content. In addition, the purchaser 100 may provide a ranking in the case of a favorite seller 300. In addition, the integrated seller may advertise the seller 300 of features and components of the site provided by the manager 200 online and offline.

The manager 200 may analyze a purchase pattern of the buyer 100 and analyze the bookmark information configured by the buyer 100 to make a purchase proposal. The manager 200 may provide essential purchase information analyzing the purchase pattern. In addition, target advertisement may be possible for the purchaseable customer.

For example, a purchaser 100 who purchases a TV as a home appliance may offer a purchase of a VTR, a TV cabinet, a TV interior accessory, and the like, and a customer who purchases a computer may propose a purchase of a peripheral device or a program. have. More specifically, a customer who purchases a software may offer to purchase a new category of software similar to the software and an improved version of the software. In addition, a purchase may be proposed in the form of a joint purchase or in the form of an event.

In order to increase the loyalty of the purchaser 100, the score may be scored based on the purchase information and the purchase cycle of the purchaser 100 to give bonus miles to those who have high scores or to provide special price events to those persons.

Reference is made to FIG. 3 to more specifically describe the purchase offer, which is a block diagram illustrating the purchase offer arrangement of the present invention.

The manager 200 internally stores a purchase information database 210 for storing purchase information of the buyer 100, a favorites database 220 for storing favorite information set by the buyer 100, and the purchase. A propensity analyzer 230 for analyzing information of the information database 210 and the favorite database 220 and a shopping mall and a product for searching a shopping mall and products of a member seller 300 based on the results of the propensity analyzer 230. The searcher 240 and a purchase proposal generator 250 for generating a purchase proposal using the result of the product searcher 240 and transmitting the purchase proposal to the corresponding buyer 100.

The purchase information database 210 stores the details and dates purchased by the buyer 100, and the bookmark database 220 stores the shopping mall information of the favorite seller 300 personalized by the buyer 100. The propensity analyzer 230 analyzes the purchase history of the buyer 100 to set categories of purchaseable products and analyzes shopping mall information of the favorite seller 300 to correspond to the categories of purchaseable products. Priority can be given to shopping malls dealing with merchandise. Based on the results of the propensity analyzer 230, the shopping mall and the product searcher 240 lists shopping malls handling the available products by applying a priority, searches for the corresponding products, and sorts them according to mileage or other predetermined criteria. do. Results of the shopping mall and the product searcher 240 are delivered to the purchase proposal generator 250 and mailed to the buyer 100 at the purchase cycle and purchase time shown in the purchase pattern of the buyer 100 to the corresponding buyer 100. It may be provided in the form of. When the purchaser 100 rejects the mail, the purchaser 100 may provide a separate window when the purchaser logs in to the web site provided by the administrator 200.

Of course, the above-described purchase offer is generated in an exemplary manner, and based on the bookmark set by the buyer 100, the purchase offer is generated based on an event or a special discount product provided by the shopping mall. It may be provided according to the propensity of 100).

Such a purchase proposal respects the propensity of the purchaser 100 so that the purchaser 100 may have a desire to purchase substantially, and provides a product analyzed at a suitable time with a predetermined mileage bonus, etc., which is highly likely to be needed by the buyer. By doing so, the buyer 100 is provided with the products he needs inexpensively to suit his or her inclination, so that the buyer 100 can feel a greater purchase desire with pride that he is greatly respected. This not only satisfies the purchase needs of the buyer 100 but also motivates the seller 300 to drive more sales from the fixed buyer 100 to provide more services. The synergy of may result in a more desirable online commerce model of subscribing more members to the site of the manager 200 to realize mutual benefits. In addition, the manager 200 may receive a complaint from the purchaser 100 so that a certain sanction may be applied to the shopping mall of the seller 300, thereby obtaining firm support from the purchaser 100. The predetermined sanctions may include discontinuing individual advertisements, downgrading the listed rankings, or indicating a buyer complaint site for a predetermined time.

Accordingly, the shopping mileage integration system based on the online purchase information of the present invention is obviously different from a simple mileage integration service or a shopping mall integration service, so that not only the mileage cash back service for the purchaser 100 but also the buyer It is possible to propose a new model of one-stop purchase in consideration of the convenience of purchase and reliability of the 100.

As described in detail above, according to the present invention, by providing an online purchase information-based shopping mileage integration system that consists of sellers who provide mileage and buyers who want to purchase online, the basic mileage integration function and the credit guarantee of the sellers, as well as In addition, the purchase history of the buyers and the purchaser's favorite shopping malls are more specifically generated and provided to the buyers, thereby stimulating a desire to purchase while obtaining support from the buyers. It provides an inexpensive and pleasant purchasing environment, and has the effect of ensuring more sales for sellers.

In addition, it is possible to induce the sellers to provide more services, and the rich service enables more buyers to satisfy and make more purchases, thereby realizing mutual benefits. The effect is to present the model.

Claims (6)

In the shopping mileage integration system based on the online purchase information, Sellers who subscribe to the system and provide mileage, Buyers who use the mileage obtained by joining the system as a member to purchase and pay through the system, List the information of the sellers to enable the buyer to purchase and pay a wide range of products desired by the buyer, to manage the mileage obtained by the buyer through the payment of the buyer, the buyers using the purchase information of the buyers Shopping mileage integration system based on the online purchasing information, characterized in that it comprises an administrator for providing a purchase proposal to the. The method of claim 1, The manager is a shopping mileage integration system based on the online purchase information, characterized in that the buyer to personalize and set the favorite sellers. The method of claim 2, The manager is a shopping mileage integration system based on the online purchase information, characterized in that the buyers to analyze the favorite sellers to use in the purchase proposal and target advertising. The method of claim 1, The manager receives a part of the mileage presented by the seller of the goods purchased by the buyer as a fee, and the rest of the mileage integrated system based on the online purchase information, characterized in that paid to the buyer. The method of claim 1, The manager analyzes the purchase information of the buyers, selects a product that is more likely to be needed by the buyer, and then creates a purchase proposal based on the purchase tendency such as the purchase time, purchase cycle, and preferred shopping mall of the buyer. Shopping mileage integration system based on purchase information. The method of claim 5, Shopping mileage integration system, characterized in that in addition to the purchase offer to purchase a product through the offer to offer more mileage or a special point added to the individual.