KR20010006597A - System and method of advertisements on a network - Google Patents

Abstract

PURPOSE: An advertisement method and system is provided to offer an internet game machine driven by advertisement elements, and enable users to contact advertisements while enjoying the offered game so that it can enhance an advertisement effect. CONSTITUTION: An advertisement method comprises the steps of a user accessing an advertisement service site over the internet(200), the user browsing an advertisement home page via an advertisement server host(210,220), subscribing for the advertisement service site by inputting personal profile data(230,240,250), clicking a wanted game offered by the advertisement service site after inputting a user ID and password(260), receiving a game engine and a plurality of advertisement documents, and executing the game engine(280), accessing a web site of an advertisement owner if the user clicks on the advertisement displayed in a frame while enjoying the game, and obtaining a bonus point or present according to the game result(290). The advertisement can be displayed on patterns or numbers used in the game, for example, a slot machine or Tetris.

Description

Advertising system and method through network {SYSTEM AND METHOD OF ADVERTISEMENTS ON A NETWORK}

The present invention relates to a network advertisement system and method, and more particularly, to an internet advertisement system and method for maximizing advertisement effect by enabling advertisement to be used as a means of game.

Advertisement via the Internet is implemented as animation by a language such as JAVA script on a specific part of a home page of a specific site. This is commonly referred to as banner advertising, where netisns click on the frame where the banner ad is located and connect to the advertiser's site.

Such banner advertisements only see advertisements and information provided by the advertiser's web site when general netizens visit the advertiser's homepage. In other words, the advertiser can deliver advertisements and information to the netizens only while the general netizens visit the advertiser's website, so the method is very passive and it is not easy to expect a large advertising effect.

In particular, banner advertisements are perceived as a headache for netizens who require only certain 'useful' information. Recently, computer programs have been introduced to remove banner advertisements from websites that users access. In addition, even when a banner advertisement is placed on a website popular among netizens, the conventional banner advertisement technology has a limit on the number of banner advertisements that can be displayed on an allowed screen size.

Accordingly, recently, an advertisement specialty site specializing in advertisements has appeared. Advertisement sites employ a method of sending a cash to a user's account when they take a quiz or play a game while watching an advertisement.

However, there is a problem in the advertisement method of the advertisement specialized site according to the prior art in attracting advertisers and securing fixed members. That is, the question has been raised whether netizens will visit the advertising specialty site in order to accumulate cash through participation in various events that the specialty advertising site performs aperiodically.

Accordingly, a first object of the present invention is to provide a network advertisement system and method capable of delivering efficient advertisement contents to netizens on a network.

It is a second object of the present invention to provide an Internet advertising system and method for allowing netizens to frequently access Internet advertising specialized sites by satisfying their enjoyment.

A third object of the present invention is to provide an Internet advertising system and method for providing a high advertising effect to advertisers in addition to the first object.

A fourth object of the present invention is to provide an internet advertising system and method for providing rapid advertisement information to netizens in addition to the first object.

1 is a diagram showing the configuration of a network advertising system according to the present invention.

2 is a work flow diagram illustrating a network advertising method according to the present invention.

3 illustrates an Internet ad slot machine in accordance with a preferred embodiment of the present invention.

4 illustrates an Internet ad slot machine in accordance with another preferred embodiment of the present invention.

5 is a view showing the initial screen of the Internet advertising system according to a preferred embodiment of the present invention.

6 illustrates an Internet advertising slot machine in accordance with a preferred embodiment of the present invention.

7 is a diagram showing an embodiment of a prize list provided by the Internet advertisement system of the present invention.

In order to achieve the above object, the present invention provides a network server for providing a network game in which a user connects to a system server through a network to play a game provided by the system server, wherein the user wants to access the system server. A first web screen including an identification information input unit having means for inputting member identity information of the user; The user has a slot machine for proceeding on the network, the screen of the slot machine contains the selected advertisement contents, and the advertisement contents are rotated and displayed when the user drives the operating lever of the slot machine. A second web screen which is given a score in a manner selected according to a combination of advertisement contents constituting the screen of the slot machine in the stopped state by stopping after a predetermined time; And a third web screen showing the contents of the prizes for selecting the prizes selected by using the score acquired by the user.

In addition, to achieve another object of the present invention, an advertising method using a network game, comprising: identifying the identity of a user connected to the network; Transmitting, by the web server providing the network game, the network game document and a plurality of advertisement documents; Receiving, by the user web browser, the network game document and a plurality of advertisement documents, and playing the network game; And displaying a plurality of advertisements extracted from the plurality of advertisement documents on the display unit of the network game.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings, FIGS. 1 to 7.

1 is a diagram showing the configuration of an advertising apparatus according to the present invention. Referring to FIG. 1, the advertisement server 130 providing an advertisement specialty site provides the advertisement contents of advertisers to the user 100 using the advertisement specialty homepage 160. The advertisement device according to the present invention, when the user 100 is connected to the advertisement specialized homepage 160 using the web browser 110 through the network 120, the game engine (140) together with the advertisement document file 140 150).

In this case, the advertisement effect may be maximized by displaying predetermined advertisement contents in a frame constituting a game provided by the advertisement server 130. In a preferred embodiment according to the present invention, in a screen constituting a game displayed on the computer terminal of the user 100 using the web browser 110 of the user 100, in particular, the advertisement content is displayed on a moving frame. It can work.

For example, in the case of slot machines, where the user's eyes are concentrated is a number / pattern window that rotates and displays various kinds of numbers or patterns, so instead of the number or pattern displayed on the slot machine's display window, Can be displayed. As another embodiment according to the present invention, advertisement content may be displayed on a moving unit in a tetris game. At this time, when the advertisement contents shown in the frame constituting the game displayed on the screen are clicked on, the advertiser's web site can be linked.

As a preferred embodiment of the present invention, in the case of a brick breaking game, the advertisement contents may be displayed using the back of the card in the brick unit or the trump card game. In addition, the advertising device according to the present invention can be displayed by changing the advertising content over time in the frame constituting the game device, in the case of slot machine games by displaying the advertising content randomly extracted on the nine rotating display window The effect can be maximized.

In addition, the user 100 may receive a prize or a score when the same advertisement is acquired for a column or a row in the slot machine. The advertisement device according to the present invention may include a fixed advertisement column on a frame constituting the game device.

2 is a flowchart illustrating an advertisement method according to the present invention. Referring to FIG. 2, when a user starts a connection of an advertisement specialized site through a network connection (200), an advertisement home page is displayed through a user's web browser through the connection step 210 with an advertisement server host (220). ). At this time, the user can use the Internet or a cable television (CATV) network.

Subsequently, the advertisement home page queries the user for membership (230). If the user does not have a member, the advertisement home page receives a new user identification code through the member registration process 240 and stores 250 information in the member database. The user inputs his identification code to the user identification information input unit and clicks 260 a desired game. As a result, the ad server sends the game engine and a number of advertisement document files to the client computer.

The user interfaces 280 the game screen displayed by the transmitted game engine. At this time, the network user sees the advertisement contents displayed in the frame constituting the game screen, and if he / she clicks on the advertisement frame, he is connected to the linked advertiser's web site. The user may obtain a score or a prize that is given a game result 290, and ends the game 295.

3 is a view showing an Internet slot machine game as an embodiment of an advertisement device according to the present invention. Referring to FIG. 3, an operation handle 300 for an internet access user to start an internet slot machine is shown. When the user clicks the operation handle 300, the display windows 310 and 330 respectively display the vertical axis as the driving axis. By rotating the advertisement content constituting the 3 x 3 matrix, and then gradually slowing down and stopping, the slot machine display window in which the advertisement content is replaced with a number / pattern plate can be configured.

In the case of the Internet slot machine shown in FIG. 3, a total of nine display windows can be displayed to be rotated about a vertical drive shaft by randomly extracting a plurality of advertisement contents read and stored from an advertisement document file. . At this time, since the focus on the advertisement content of the display window to rotate the user's eyes, the advertiser can expect the maximum advertising effect, when the user clicks the display window is linked to the advertiser site.

Referring back to FIG. 3, the stationary advertisement column 340 may be installed and operated in addition to the time varying advertisement contents 310 and 330. In addition, as a preferred embodiment in accordance with the present invention, it is possible to induce the user to continue the game by presenting the prize 360, the user's game score is represented through the scoreboard 320, and the prize according to the cumulative score Can be awarded. In addition, the Internet slot machine according to the present invention can make a sound ringing through the speaker 350 when the drive shaft is activated or stopped, or when the jackpot is blown.

4 is a diagram illustrating an internet slot machine according to another preferred embodiment of the present invention. Referring to FIG. 4, nine display windows display advertisement contents 310 and 330 read out from an advertisement document file, and a fixed advertisement column 340 and a scoreboard 320 of the user are shown.

5 is a view showing the initial screen of the Internet advertising system according to a preferred embodiment of the present invention. Referring to FIG. 5, a home page 500 of a system server that provides a network game in which a user connects to a system server through a network and plays a game provided by the system server, attempts to access the system server. It provides a first web screen including an identification information input unit having means 501 for inputting the user identity information of the user.

6 is a diagram illustrating an Internet advertising slot machine 600 in accordance with the preferred embodiment of the present invention. Referring to FIG. 6, a slot machine 600 is provided for a user to proceed on a network, and the screen of the slot machine 600 includes the selected advertisement contents 601, and the advertisement contents 601 When the user drives the operation lever 602 of the slot machine, the display is rotated and stopped after a predetermined time, thereby being selected according to the combination of advertisement contents 601 constituting the screen of the slot machine in the stopped state. A score of the scheme represents a second web screen to which the user is assigned.

7 is a view showing an embodiment of a prize list provided by the Internet advertising system of the present invention. Referring to FIG. 7, a third web screen showing a prize content 700 for selecting a prize selected by using a score acquired by a user is shown.

The foregoing has outlined rather broadly the features and technical advantages of the present invention in order that the invention may be better understood. Additional features and advantages of the present invention will be described hereinafter. It should be appreciated by those skilled in the art that the conception and specific embodiments of the invention disclosed may be readily used as a basis for designing or modifying other structures for carrying out similar purposes to the invention.

In addition, the inventive concepts and embodiments disclosed herein may be used by those skilled in the art as a basis for modifying or designing other structures for carrying out the same purposes of the present invention. In addition, such modifications or altered equivalent structures by those skilled in the art may be variously changed, substituted and changed without departing from the spirit or scope of the invention described in the claims.

As described above, the present invention provides an internet game machine operating with advertising as an element, and has the effect of allowing a user to come in contact with advertisement information while playing a game.

In addition, the operation of the Internet advertising game machine divided by field can overcome the problems of the conventional banner advertising site, bringing the maximum advertising effect to advertisers and to provide information and entertainment functions to Internet users. .

Claims (13)

In the home page of the system server for providing a network game in which a user connects to the system server via a network to play a game provided by the system server, A first web screen including an identification information input unit having means for inputting member identification information of the user who wants to access the system server; The user has a slot machine for proceeding on the network, the screen of the slot machine contains the selected advertisement contents, and the advertisement contents are rotated and displayed when the user drives the operating lever of the slot machine. A second web screen which is given a score in a manner selected according to a combination of advertisement contents constituting the screen of the slot machine in the stopped state by stopping after a predetermined time; And Third web screen showing the content of the prize for selecting the selected prize by using the score obtained by the user Network advertising system comprising a. The network advertising system of claim 1, wherein the network comprises any one or a combination of the Internet, a CATV network, a wireless communication network. The system of claim 1, wherein the screen constituting the slot machine comprises nine advertisement display sections, and wherein the nine advertisement display sections are configured when the user starts a game by driving a driving lever. And displaying the advertisement contents to the user by rotating and displaying the advertisement contents randomly extracted from the plurality of advertisement contents provided by the user and stopping after a predetermined time. The network advertising system of claim 1, wherein the slot machine comprises displaying fixed advertising content. The system of claim 1 wherein the slot machine includes displaying time varying advertisement content. 4. The network advertisement system according to claim 3, wherein the nine advertisement display sections constituting the screen of the slot machine are linked to an advertiser website of the displayed advertisement contents. In the home page of the system server for providing a network game in which a user connects to the system server via a network to play a game provided by the system server, A first web screen including an identification information input unit having means for inputting member identification information of the user who wants to access the system server; A second web screen on which a user has a card for playing a card game on a network, a rear surface of the card contains selected advertisement contents, and a score obtained by the user as a result of the progress of the card game is given to the user; ; And Third web screen showing the content of the prize for selecting the selected prize by using the score obtained by the user Network advertising system comprising a. 8. The network advertising system of claim 7, wherein the back of the card is linked to an advertiser web site of the displayed advertising content. In the home page of the system server for providing a network game in which a user connects to the system server via a network to play a game provided by the system server, A first web screen including an identification information input unit having means for inputting member identification information of the user who wants to access the system server; The user is provided with a Tetris brick unit for playing the Tetris game on the network, the front surface of the Tetris brick contains the selected advertising content, the score obtained by the user as a result of the progress of the Tetris game is given to the user; 2 web screen; And Third web screen showing the content of the prize for selecting the selected prize by using the score obtained by the user Network advertising system comprising a. In the advertising method using a network game, Authenticating a member identity of a user accessing the network; Transmitting, by the web server providing the network game, the network game document and a plurality of advertisement documents; Receiving, by the user web browser, the network game document and a plurality of advertisement documents, and playing the network game; Displaying a plurality of advertisements extracted from the plurality of advertisement documents on a display unit of the network game. Advertising method comprising a. The method of claim 10, wherein the advertisement method further comprises giving a prize or a score to a user who performs the game according to the game result. In a game device using a network, A home page of a network advertisement device including a user identification information input unit for identifying a user connected to the network; An advertisement document file comprising advertisement data representing a plurality of advertisement contents and a display code displaying the advertisement data; A web browser configured to display a game provided through the network and the advertisement document file to the user, and to establish communication with the network advertisement apparatus; A game engine that reads the advertisement document file and visually displays the plurality of advertisement contents in a frame constituting a game played by the user; Advertising system comprising a. The advertisement apparatus of claim 12, wherein the game engine selects any one of a plurality of advertisement contents read from the advertisement document file and displays the same in one of the frames constituting the game.