KR20010000203A - Business model combining offline distribution with online distribution - Google Patents

Abstract

PURPOSE: A business model combining offline distribution with an online distribution is provided to supply goods to consumers at a 60% discounted consumer price by paying advertising costs paid by manufacturers to consumers as benefits, to make a stable selling with the new business model which creates an incidental profit for the part of manufacturers by combining a distribution structure to a single communication distribution. CONSTITUTION: When a candidate consumer connects to a communication network and becomes a member, he or she is given a first step qualification. When the total amount of purchasing and selling goods of the person himself or herself and member of his or her own substructure during one month corresponds to the second step qualification, the first step qualified person is give the second step qualification. When the total amount of purchasing and selling goods of the person himself or herself and member of his or her own substructure during one month corresponds to the third step qualification, the second step qualified person is give the fourth step qualification. Likewise, it goes up to the eighth step in the same manner.

Description

A business model that combines offline distribution techniques with online distribution techniques

The present invention relates to the distribution industry. In the distribution structure of the 20th century, a flow of production-> distributor-> branch-> agent-> wholesale-> retail-> consumer is shown. Since the distribution structure of the 21st century consists of the flow of production-> mart, communication, and network marketing, the distribution structure of the 21st century can be combined into one communication distribution to have the flow of manufacturing-> communication-> consumer, and the manufacturing company for consumers. The purpose of this is to provide about 60% of the actual consumer price of the product by paying the portion of the expenditure to the consumer as allowance. It is a business model that generates the side benefit that is generated.In case of industrial products, the manufacturing cost of the product is less than 30% of the consumer price, and it enables the manufacturer to make stable sales. It is natural that product sales increased due to word of mouth promotion.

Currently, online distribution is Samsung C & T, Auction Co., Ltd., and Selpia Co., Ltd., and the participation of large corporations is active, and offline distribution is continuously growing by domestic companies such as Amway, Brittany, Woongjin, and SMK.

This dual distribution direction is intended to be combined into the business model of the present invention.

The present invention is to improve the distribution structure of the 20th century, 21st century to combine the 21-year-old distribution structure of communication, marts, network marketing to enable marts, network marketing in the telesales, membership and differential rank positions in telecommunications sales Allowances for the grant and position, automatic level promotion when obtaining certain position qualifications, automatic organization of the sub-organization, and sponsorship allowances for the sales of the sub-organization are paid to the person and the upper-level organization so that the upper-level organization can To support. The technology is excellent, but it helps manufacturers who are having difficulty in manufacturing due to the lack of awareness of the company and the lack of publicity and the lack of publicity.It provides the members with about 60% of the consumer price (30% when purchasing after registration and 30% payment) As a direct distribution to the consumer by the manufacturer to be purchased at a low price of the business model of the present invention is to generate the profits generated from the profits generated from mass purchases and mass sales and subsequent advertising attraction effects.

1 is a flow chart of the organization promotion of the present invention

2 is a flow chart of the substructure of the present invention

3 is a flowchart of the allowance payment of the present invention

According to the present invention, by incorporating an offline sales technique into online sales, a consumer registers when purchasing or selling a product, and entitles the first stage (BD) when registering a member and corresponds to a discount rate (about 30% of the consumer price). To be able to purchase at the member purchase price. The member registrant deposits a certain rate of allowance against the member's price at the time of purchasing / selling the goods once a month and deposits it in the item buyer's account. 4% of the member's selling price will be paid when purchasing a level qualification, and 3% of the member's selling price will be paid when making a 3rd level purchase. 10% allowance of the member's selling price when promoted to the 4th stage of purchase, 12% allowance of the member's selling price when promoted to the 5th stage (DD '), 6 If you are promoted to Tier DD and make a Tier 6 purchase, you will be paid 21% of the member's selling price. If you are promoted to Tier 7 (MD) to make a Tier 7 purchase, you will receive 26% of the member's selling price. The member's sales price And the allowance of 30% and to the buying and selling was introduced neungryeokgeup to pay the allowances step. Membership registration is free of charge, and monthly membership is recruited to distribute Tier 1 members evenly to Tier 2 members to form a sub-organization. When the sales / purchase amount of self and sub-organization exceeds a certain amount, You will be promoted to the appropriate level of payment. From level 2 or above, even if the user does not purchase, sell, or recruit members, he / she can join the sub-organization after joining the membership and become a member of the sub-organization. The recruitment should be made by recruiting members from the upper organization and distributing them to direct subordinate organizations. Starting from level 2 or above, you will receive a remittance of the benefits once a month without continuing sales activities. For example, when a Tier 1 member makes a purchase, Tier 1 members are 2%, Tier 2 members are 2%, Tier 3 members are 3%, Tier 4 members are 3%, Tier 5 members are 2%, Tier 6 members 9% for silver, 4% for 7-level members, and 4% for 8th-level members against member sales.

It is a business model that can generate advertisement revenue and additional profits by motivating sales / purchasing and inducing continuous internet access by continuously indicating the number of member registrations in internet communication sales. It combines 21st century sales techniques (network marketing and marts) with online sales techniques.

In the first stage, the prospective consumer accesses the network and joins the first level qualification, and the first level qualification person is entitled to the second level qualification if the sum of purchases and sales of the goods of the self and his or her immediate affiliated members is the second level qualification for one month. Tier 2 Qualifier grants Tier 3 qualification if the combined purchase / sales of the goods of the member and his / her direct subsystem members for Tier 1 is Tier 3, and Tier 4 Qualifier purchases the articles of his / her own subsystem member for 1 month. If the combined sales / stage is a Tier 4 qualification, Tier 4 is eligible, and if the Tier 5 Qualifier is a Tier 5 qualification for the purchase and sale of the goods for the member and his / her immediate subsystem members for Tier 5, the Tier 5 is qualified. Tier 1 Qualifiers are eligible for Tier 6 Qualifications if the combined purchase / sales of their products and their direct subsystem members is Tier 6 for one month, and Tier 7 Qualifiers for one month. Tier 1 qualification is granted if the combined purchase and sale of goods by the member and his / her immediate subordinate member falls under Tier 7. Level 8 qualification. If the combined purchase / sale of the goods for one month and the members of the sub-organization does not qualify for each level, the following month shall be implemented again.

FIG. 2 is a flow chart of sub-organization. When one month has passed from the second-level position, the registered first-level members are equally distributed to the second-level positions, and the remaining members are equally distributed again the following month. Members recruited at the 3rd, 4th, 5th, 6th, 7th and 8th ranks are placed in the sub-organization to which they belong, and they are not included in the equal distribution of autonomously registered members. can do.

Figure 3 is a flow chart of payment of allowances. In the case of selling / purchasing goods in the first stage, the total amount of one month is added and the first stage: 2%, the second stage: 2%, the third stage: 3%, and the fourth stage 3%, 5th level: 2%, 6th level: 9%, 7th level: 5%, 8th level: 4%, and the total amount for 1 month when the product is sold / purchased in the 2nd level Step 2: 4%, Step 3: 3%, Step 4: 3%, Step 5: 2%, Step 6: 9%, Step 7: 5%, Step 8: 4% In the case of selling / purchasing goods in the third stage, the total amount of one month is added and the three stages: 7%, stage 4: 3%, stage 5: 2%, stage 6: 9%, stage 7 : 5%, Step 8: Pay 4% of the allowance.If you sell / purchase the goods in Step 4, add up the amount for 1 month, and then go to Member Sales Price: Step 4: 10%, Step 5: 2%, 6 Stage: 9%, Stage 7: 5%, Stage 8: 4% of allowances, and if you sell / purchase the goods in Stage 5, The total amount will be paid in 5%: 12%, 6th: 9%, 7th: 5%, 8th: 4% in the member's sales price. You will receive the allowance of 6 levels: 21%, 7 levels: 5%, 8 levels: 4% from the member's selling price, and if you sell / buy the goods in step 7, Step 7: 26% and Step 8: 4% of the member's selling price.If you sell / buy the item in Step 8, the amount is added for 1 month. Step 8: 30% of the member's selling price. To pay.

As described above, the distribution structure of the 21st century is combined into one communication distribution to have a flow of manufacturing-> communication-> consumer, and the actual consumer of the product is paid to the consumer by paying the portion that is paid by the manufacturing company for the advertising cost. It aims to supply the price about 60% cheaper, and it is a business model that creates the additional profits generated at this time.In the case of industrial products, the manufacturing cost of the product is less than 30% of the consumer price. Stable sales were made possible, and consumers were able to purchase goods at low prices by increasing the sales volume of products through strict quality checks and word-of-mouth advertising in the business model.

Currently, online distribution is Samsung C & T, Auction Co., Ltd., and Selpia Co., Ltd., and the participation of large corporations is active, and offline distribution is continuously growing by domestic companies such as Amway, Brittany, Woongjin, and SMK.

This dual distribution direction is to be combined into the business model of the present invention.

The 21-year-old distribution structure of telecommunications, marts, and network marketing allows marts and network marketing to be carried out in mail-sellers. Automated position promotion, automatic organization of sub-organizations, sponsorship allowances for sales of sub-organizations are paid to the person and the super-organizations so that the super-organizations support the sub-organization's work. It can help manufacturers who are having difficulty in manufacturing due to the lack of promotion of excellent products. For members, it can be purchased at a low price of about 60% (30% when purchasing after registering as a member and 30% payment). As a manufacturer distributes directly to consumers, the business model of the present invention arises from mass purchase and mass sale. A business model that generated profits that are generated from advertising to attract effects that occur later and profits.

As described above, the distribution structure of the 21st century is combined into one communication distribution to have a flow of manufacturing-> communication-> consumer, and the actual consumer of the product is paid to the consumer by paying the portion that is paid by the manufacturing company for the advertising cost. It will supply about 60% of the price cheaply, and it is a business model that generates the additional profits generated at this time, and the manufacturing cost can be stabilized in the business model of the present invention by taking advantage of the fact that the product manufacturing cost is less than 30% of the consumer price. The consumer can increase the sales volume of the product by strict quality inspection and word-of-mouth promotion in the business model, so that the product can be purchased at a low price, and the dual distribution direction can be combined into the business model of the present invention. Combining the 21-year-old distribution structure of telecommunications, marts and network marketing Mart, network marketing is possible in the telesales store, membership registration and grade-level salary and payment of the salary corresponding to the ranks of the telesales dealer, automatic promotion of ranks when obtaining certain position qualifications, automatic organization of sub-organizations, Sponsorship allowance for sales is paid to the person concerned and the upper level organization so that the upper level organization supports the work of the lower level.The technology is excellent, but the company is having difficulty in manufacturing due to the lack of awareness and lack of publicity. It helps the manufacturer and allows members to purchase at a low price of about 60% (30% when purchasing after registration and 30% payment) from the consumer's price, so that the manufacturer distributes directly to the consumer. Profits from mass sales of purchases, It would appear to be an effect caused profits.

Claims (5)

Incorporate offline sales techniques into online sales, allowing consumers to register when purchasing or selling goods, qualifying as stage 1 (BD) when registering members, and purchasing members with a certain discount rate (approximately 30% of the consumer price). It is possible to purchase at the price, and the member registrant deposits a certain rate of allowance to the purchaser's passbook once a month in preparation for the member's price when purchasing / selling the goods. AD) You will be paid 4% of the member's selling price when you purchase the Tier 2 qualification, and you will be paid 7% of the member's selling price when you promote to Tier 3 (MCD). 10% of the member's selling price is paid when the user is promoted to Tier 4 (SDD) and purchases Tier 4, and 12% of the member's selling price is promoted to Tier 5 (DD '). If you make a 6-step purchase with promotion to Tier 6, you will be paid 21% of the member's selling price. 26% of allowances are paid, and if you are promoted to tier 8 (GMD) and make an tier 8 purchase, you can buy and sell by paying 30% of the member's selling price, and introduce the ability level by paying the staged allowance. The membership registration is free of charge, and the membership registration is recruited on a monthly basis to distribute the first-level members evenly to the second-level members to form a sub-organization, and when the sales / purchase amount of the self and the sub-organization exceeds a certain amount, You will be promoted to an organization to receive the appropriate level of benefits and from level 2 or higher, you will be able to join the sub-organization and join the sub-organization afterwards, even if you do not purchase, sell or recruit. As a result, it is promoted to the upper level by the total amount of sales and purchases of the self and the lower level, and the members of the upper level can be recruited and distributed to the direct lower level. A business model in which the payment is made once a month without regular sales activity. It is a combination of communication, mart, and network marketing to enable marts and network marketing in the telesales market. A business model that allows an organization to support the work of an organization by providing organizational and organizational support, subsidies for the sales of the organization, to the person and the organization. If the prospective member accesses the network and joins the membership, he / she is entitled to Tier 1 qualification, and Tier 1 Qualifier is granted Tier 2 qualification if the sum of purchases and sales of the goods of the member and his / her immediate subsidiary members for Tier 1 falls for Tier 2 qualification, Tier 2 Qualifiers are eligible for Tier 3 qualifications if the combined purchase and sale of their own and direct subsystem members for one month qualifies for Tier 3, and Tier 4 Qualifiers for the combined purchase and sale of goods for their own and direct subsystem members for one month. If you are eligible for Tier 4, Tier 4 will be granted.If Tier 5 Qualifiers are eligible for Tier 5 for one month, the Tier 5 qualification will be Tier 5, and Tier 6 will be qualified. If the combined purchase / sales of goods by the member and his / her immediate subsidiary members for six months qualifies for Tier 6, then Tier 6 qualification is granted, and Tier 7 qualified for one month Tier 1 qualification is granted if the combined purchase and sale of goods by a member of a subordinate organization falls under Tier 7. Qualify. A business model that is implemented once again in the following month if the combined purchase and sale of the goods for one month and the members of the subsystem does not qualify for each level. If the sub-organization has passed one month from the second-level position, the first-level members registered as members are divided equally among the second-level positions, and the remaining members are equally distributed again in the following month. 3, 4, 5, 6, 7, 8 Members who are recruited at the rank level are placed in the sub-organization to which they belong, and they are not included in the equal distribution of autonomously registered members, but they can be distributed evenly if they want to be included in the equal distribution. If you sell / purchase the goods in the first stage, add up the amount for one month, and then add 1 month: 2%, 2nd stage: 2%, 3rd stage: 3%, 4th stage: 3%, 5th stage: 2 %, Stage 6: 9%, Stage 7: 5%, Stage 8: 4%, and in the second stage, when the product is sold / purchased, the amount is added for one month and the stage two is added to the member's selling price: 4%, 3rd level: 3%, 4th level: 3%, 5th level: 2%, 6th level: 9%, 7th level: 5%, 8th level: 4%. / If you make a purchase, add up the amount for 1 month, and then add 3 months: 7%, 4 levels: 3%, 5 levels: 2%, 6 levels: 9%, 7 levels: 5%, 8 levels: 4 If you sell / buy goods in step 4, you can add up the amount for 1 month and get 4%: 10%, 5th: 2%, 6th: 9%, 7th: 5%, Step 8: Pay 4% of the allowance.If you sell / purchase the goods in Step 5, add up the amount for 1 month and sell the member. Step 5: 12%, Step 6: 9%, Step 7: 5%, Step 8: 4%, and in the case of selling / purchasing goods in Step 6, the members will be summed up for a month. Step 6: 21%, Step 7: 5%, Step 8: 4% of the sales price, and in the case of selling / purchasing goods in Step 7, the amount for one month is added and Step 7 from the member's selling price A business model that pays 26%, Step 8: 4%, and when you sell / purchase items in Step 8, the amount for one month is added and Step 8: 30% of the member's sales price.