KR20000059042A - System and method for providing a vehicle advertisement service using the internet - Google Patents

Abstract

PURPOSE: A system and a method for providing a vehicle advertising service using the internet are provided to execute a business process that pays a required advertising fee as a vehicle owner selects and attaches vehicle advertising sticker of an advertiser. CONSTITUTION: A system for providing a vehicle advertising service is comprised of a network(100), a vehicle advertising operating server(110), an advertiser computer(120) and a user computer(130). The vehicle advertising operating server(110) is composed of a firewall server(110a), a control unit(110b), an application program(110c), a web/mail server(110d) and a database(110e). The firewall server(110a) protects information assets in the vehicle advertising operating server(110) and prevents harmful information from being flowed in from the external. The control unit(110b) controls the system overall, including the management of the database(110e). The application program(110c) is composed of programs to execute various processes related to the vehicle advertising service provided by the vehicle advertising operating server(110). The web/mail server(110d) transmits menu screen information to select and execute various processes. The database(110e) is composed of a member information database(DB1), an advertiser information database(DB2) and a sticker information database(DB3).

Description

System and method for providing a vehicle advertisement service using the internet

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a vehicle advertising system and method, and more particularly, by connecting a vehicle owner to reduce the burden of maintaining a vehicle through the Internet, by connecting the vehicle owner through the internet, and then attaching a sticker for the advertisement of the vehicle by the vehicle owner. The present invention relates to a vehicle advertising service providing system and method using the Internet for executing a business process of paying an advertising fee.

There are various methods of advertising. Among these, the method of attaching an advertisement sticker to a vehicle is more effective than the stationary advertisement using a fixed place of installation because of its excellent mobility and exposure. As a result, vehicle advertisements have already been performed on commercial buses and taxis, but are not currently implemented for general vehicles that occupy most of the vehicles.

In addition, in the case of vehicle advertisements for commercial buses and taxis, it takes place off-line from the reception of advertisements to the application for advertisement vehicles and the registration of advertisements. There was a problem that needed.

The technical problem to be solved by the present invention is to receive the vehicle advertisement sticker information from the advertiser on-line through the Internet to solve the above-described problems, and provide the vehicle advertisement information to the vehicle owner to provide a vehicle advertisement sticker selected by the vehicle owner The present invention provides a vehicle advertisement service providing system and method using the Internet for supplying and executing a business process for paying a portion of an advertisement fee to a vehicle owner with a sticker for vehicle advertisement.

1 is a block diagram of a vehicle advertisement service providing system using the Internet according to the present invention.

2 is a flowchart illustrating a membership registration process in a vehicle advertisement service providing method using the Internet according to the present invention.

3 is a flowchart illustrating an advertiser registration process in a vehicle advertisement service providing method using the Internet according to the present invention.

4 is a flowchart illustrating an advertisement sticker service providing process in a vehicle advertisement service providing method using the Internet according to the present invention.

5 is a conceptual view illustrating a vehicle advertisement service providing method using the Internet according to the present invention as a whole.

In order to achieve the above technical problem, the vehicle advertisement operating server of the vehicle advertisement service providing system using the Internet according to the present invention is a server device for operating a vehicle advertisement service providing system using a network, including information related to an advertiser and an advertisement product, a vehicle The system includes a member and vehicle information to which an advertisement sticker is to be attached, a database storing the sticker information of the advertiser, and a management of the database, and analyzes data input through the network to analyze the data. And a controller for connecting a vehicle owner and a general member to which the vehicle advertisement sticker is to be attached, to execute a predetermined process for providing the requested vehicle advertisement service, and in response to a request by a user computer connected through the network. on And a web / mail server for transmitting the execution result related to the processed vehicle advertisement service to the user computer through a transmission protocol commonly used in the network, and for transmitting mail to a designated address.

In order to achieve the above technical problem, the vehicle advertisement service providing method using the Internet according to the present invention is a vehicle advertisement service providing method using a network, comprising: (a) a user or an advertiser computer through a network to a vehicle advertisement service providing server; When connected, transmitting homepage information including a registration menu, an advertiser registration menu, and a sticker service menu; and (b) using the homepage information from the user or advertiser computer to provide menu selection information and data to be serviced. Receiving the input and (c) analyzing the menu selection information and data, and executing a predetermined process related to the vehicle advertisement service corresponding to the selected menu.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

As shown in FIG. 1, the vehicle advertisement service providing system using the Internet according to the present invention includes a network 100, a vehicle advertisement operation server 110, an advertiser computer 120, and a user computer 130.

The vehicle advertisement operation server 110 is configured in detail with a firewall server 110a, a controller 110b, an application program 110c, a web / mail server 110d, and a database 110e.

The network 100 is an Internet communication network that connects computers worldwide through the web. In order to provide Internet services for advertisers and users of the computers 120 and 130, the network 100 is a point-to-point protocol (PPP), which is software for Internet access. Internet Protocol (IP) address is assigned using the Internet Protocol, and the Internet service can be used through the World Wide Web browser. At this time, in order to receive the World Wide Web Service, a web browser such as Netscape Nevigater and Microsoft Internet Explorer is started and connected to a server of a desired website to receive desired information. Of course, in case of using a dedicated line, the Internet service can be provided using the TCP / IP protocol instead of the PPP.

In this manner, the advertiser and user computers 120 and 130 may access the vehicle advertisement operation server 110, which is one of the servers of the website, through the network 100, that is, the Internet.

Referring to the operation of the detailed configuration means constituting the vehicle advertising operation server 110 as follows.

The firewall server 110a is composed of hardware and software for protecting the information assets inside the vehicle advertisement operation server 110 when exchanging information using the network 100, that is, the Internet, and blocking harmful information from the outside. For example, an illegal information leakage is protected by a program that restricts external access by using an IP address, a user authentication number, and a port number.

The controller 110b collectively controls the system including the management of the database 110e, analyzes the data input through the network 100, and analyzes the vehicle owner and the general member who wants to attach an advertisement sticker with the advertiser. Connect to execute a predetermined process for providing the requested vehicle advertisement service.

The application program 110c is stored in a memory (not shown in the drawing) as programs for executing various processes related to the vehicle advertisement service provided by the vehicle advertisement operation server 110 including the management of the database 110e. .

The web / mail server 110d is a menu for selecting and executing various processes provided by the present invention when the advertiser or user computers 120 and 130 are connected to the vehicle advertisement operation server 110 through the network 100. By transmitting the screen information, starting the application (110c) corresponding to the menu and input data selected from the menu screen information, the advertiser by a transmission protocol that commonly uses the information about the result of executing the process in the network 100 Or, it transmits to the user computer (120, 130), in particular, the mail server sends the selected sticker information to the user's e-mail address in accordance with the standard when the user sends a request for data on the sticker information selected through the menu screen Or by the vehicle advertisement operation server 110 to the email addresses of advertisers and users. The run serves to transmit the scheduled time. For example, when the advertiser wants to receive the sticker transmission results at regular time intervals, the vehicle advertisement operation server 110 transmits information about the sticker transmission results aggregated at regular time intervals to the advertiser's email. do.

In detail, the database 110e includes a member information database DB1, an advertiser information database DB2, and a sticker information database DB3.

Member information database DB1 stores member's personal information including vehicle owner's vehicle information requesting to attach a sticker for vehicle advertisement. The member's personal information includes user information such as gender, preferred type and type of advertisement in order to solve the objection of the vehicle owner's rejection of the sticker, and the vehicle information includes details of the model, training, Includes information such as mileage and color.

In some cases, in order to prevent a double contract that may occur when a similar site appears in the future by allocating a partial region of the member information database DB1, the contents of the contract for which the vehicle advertisement sticker is attached may be stored.

The advertiser information database DB2 stores information related to a company and an advertisement product of an advertiser who wants to perform a vehicle advertisement.

The sticker information database DB3 stores image information about sticker information that an advertiser intends to implement. The sticker information includes a sticker information for a vehicle advertisement corresponding to a paid advertisement service for a vehicle owner and a general sticker information for a free advertisement service for a general public.

Next, various vehicle advertisement services provided by the vehicle advertisement operation server 110 of the present invention will be described with reference to the flowchart of the business model of FIG. 5.

The work flow between the vehicle advertisement site 52 and the advertiser 51 is that the advertiser 51 accesses the vehicle advertisement site 52 and registers the advertisement sticker (1-1). After the advertisement sticker is registered, The community data analyzed by the vehicle advertisement site 52 is provided to the advertiser 51 (1-2), and when the photograph of the vehicle with a sticker for vehicle advertisement is sent to the advertiser 51 (1-3), the advertiser ( 51 executes the process 1-4 of paying the vehicle advertisement site 52 an advertisement fee for sticking a vehicle advertisement.

Next, the work flow between the vehicle advertisement site 52 and the vehicle owner (or the public) 53 inputs the member information including vehicle information to which the sticker is to be attached from the vehicle owner (or the public) 53. After completing the registration (2-1) and selecting the sticker and requesting shipment, the vehicle advertising site 52 sends the sticker selected by the vehicle owner (or the public) 53 (2-2), and the vehicle owner (Or the general public) 53 sends the received vehicle photo with the sticker to the vehicle advertisement site 52 (2-3), the process of receiving the contracted advertisement fee from the vehicle advertisement site 52 (2-4) ).

Next, a main process executed under the control of the controller 110b of the vehicle advertisement operation server 110 will be described.

First, the registration process will be described with reference to the flowchart of FIG. 2.

A user who wants to register should start the Internet access program of the user computer 130 and access the vehicle advertisement operation server 110. Accordingly, the control unit 110b of the vehicle advertisement operation server 110 determines whether the user computer 130 is connected (step 201).

When the user computer 130 is connected to the vehicle advertisement operation server 110 as a result of the determination in step 201, the vehicle advertisement operation server 110 transmits homepage information to the user computer 130 (step 202). Here, the homepage information of the vehicle advertisement operation server 110 includes various menus for vehicle advertisement, such as a membership registration menu, an advertiser registration menu, a sticker service menu, and the like.

The controller 110b determines whether the member registration menu is selected from the user computer 130 from the homepage information (step 203), and when the member registration menu is selected, the vehicle advertisement operation server 110 displays a member registration screen for membership registration. The information is sent to the user computer 130 (step 204). In the registration screen information, enter the details of the member inputting information on gender, age, preferred advertisement type and product type, and information on the model, training, mileage, and color of the vehicle to be used as the advertisement vehicle. Vehicle information items are included.

Accordingly, when the user details and vehicle information of the member corresponding to the input item of the member registration screen information is input (step 205), the user details information and vehicle information of the member is displayed. In step 206, it is determined whether the input information for membership is valid information (step 207). The determination of whether the input information is valid information determines whether information on a required input item is correctly input on-line. In addition, it is also possible to directly check whether the input information is valid through a telephone number or the like off-line.

If the determination result of step 207 is valid, the information input from the user computer 130 is stored in the member information database DB1 (step 208). However, if the input information is invalid as a result of the determination in step 207, a message indicating that an error has occurred in the member registration information input to the user computer 130 is transmitted (step 209).

Secondly, the advertiser registration process will be described below with reference to the flowchart of FIG. 3.

In order to register the vehicle advertisement with the vehicle advertisement operation server 110, the advertiser needs to start the Internet access program of the advertiser computer 120 and access the vehicle advertisement operation server 110. Accordingly, the control unit 110b of the vehicle advertisement operation server 110 determines whether the advertiser computer 120 is connected (step 301).

When the advertiser computer 120 is connected to the vehicle advertisement operation server 110 as a result of the determination in step 301, the vehicle advertisement operation server 110 transmits homepage information to the advertiser computer 120 (step 302).

The controller 110b determines whether the advertiser registration menu is selected from the advertiser computer 120 from the homepage information (step 303), and when the advertiser registration menu is selected, the vehicle advertisement operation server 110 displays an advertiser registration screen for advertiser registration. The information is sent to the advertiser computer 120 (step 304). The advertiser registration screen information includes an item for inputting an advertiser's company information and product introduction information to be advertised, and also includes information on calculating a vehicle advertisement cost.

Accordingly, when the advertiser computer 120 inputs the company introduction and product introduction information to be advertised in the advertiser computer 120 (step 305), the vehicle advertisement operation server 110 receives the input information for registering the advertiser (step 306). In operation 307, it is determined whether the input information is valid information for advertiser registration. The determination of whether the input information is valid information is judged on the on-line whether the information on the required input items is correctly input, and in addition, the advertiser's business registration certificate is used off-line. You can also check directly whether the input information is valid.

If the determination result of step 307 is valid, the information input from the advertiser computer 120 is stored in the advertiser information database DB2 (step 308). Then, the sticker image information of the advertiser produced through on-line or off-line is stored in the sticker information database DB3 (step 310). The sticker image information may be produced by an advertiser or by requesting an operator of the vehicle advertisement operation server 110. In order to maximize the effect of advertising, the image of the sticker is effectively produced at the art level to express the personality and taste of the vehicle owner.

However, if the input information is invalid as a result of the determination in step 307, a message indicating that an error has occurred in the registration information input to the advertiser computer 120 is transmitted (step 309).

Third, the advertising service stickers service process will be described with reference to the flowchart of FIG.

In order to receive a sticker for a vehicle advertisement or a sticker for a general advertisement, the vehicle owner or the general person needs to access the vehicle advertisement operation server 110 by operating an Internet access program of the user computer 130. Accordingly, the control unit 110b of the vehicle advertisement operation server 110 determines whether the user computer 130 is connected (step 401).

When the user computer 130 is connected to the vehicle advertisement operation server 110 as a result of the determination in step 401, the vehicle advertisement operation server 110 transmits homepage information to the user computer 130 (step 402).

The controller 110b determines whether the sticker service menu is selected from the user computer 130 among the homepage information (step 403), and when the sticker service menu is selected, the vehicle advertisement operation server 110 displays a sticker selection screen for selecting a sticker. The information is sent to the user computer 130 (step 404). The sticker selection screen information includes information for selecting a sticker for a paid vehicle advertisement for a vehicle owner, a sticker for a general advertisement for free for a general public, information for selecting an advertisement company, and advertisement product information.

Accordingly, when the sticker selection information to be provided by the user computer 130 is input (step 405), the input sticker selection information is received by the vehicle advertisement operation server 110 (step 406), and the vehicle advertisement operation server 110 is provided. In step 407, the sticker corresponding to the input information is selected (step 407), and the sticker showing information generating the graphic image attached to the sticker image to the vehicle is transmitted to the user computer 130 (step 408). If a user of the user computer 130 selects a sticker for a vehicle advertisement corresponding to a paid service, an advertisement amount to be paid to the vehicle owner is calculated by applying the type, training, mileage, etc. of the vehicle to which the sticker is to be attached. Information is also sent to the user computer 130.

When the user computer 13 selects a sticker to be finally sent using the transmitted sticker showwing information (step 409), the vehicle advertisement operation server 110 generates the selected sticker and sends it to the user's address off-line. (Step 410).

After the vehicle advertisement sticker sent to the user address is attached to the contracted position of the user vehicle as described above, a photograph of the vehicle with the sticker is photographed and sent to the operator of the vehicle advertisement operation server 110. Then, the operator of the vehicle advertisement operation server 110 receives the advertisement cost by sending a picture of the vehicle with the sticker to the advertiser, and the operator of the vehicle advertisement operation server 110 attaches a portion of the paid advertisement cost to the vehicle. Payment to the owner.

In addition, in order to prevent false attachment and random removal of the advertisement sticker during the contract period, for example, 50% is paid when the vehicle with the first advertisement sticker is attached, and when the contract expires, the photo with the advertisement sticker is reapplied. A contract can be prepared to pay the balance when sent.

In addition, in order to prevent a double contract when a similar site appears, the contract information or the terms and conditions may be stored in the member information database DB1, and an electronic signature for this may be requested to the contractor requesting a vehicle advertisement.

Vehicle advertising operations server 110 may support community gatherings on-line or off-line in cooperation with advertisers to form a community of vehicle owners with the same advertisement.

As described above, a site using a vehicle advertisement operation server can be opened to provide a vehicle advertisement service on-line through the Internet.

As described above, according to the present invention, by providing the various vehicle advertisement services requested by connecting the vehicle owner who wants to receive the advertisement cost through the vehicle advertisement through the Internet, firstly, in the aspect of the advertiser, the dynamic best The effect of indirect advertising by advertising effect and community formation is generated. Secondly, in terms of vehicle owners, the user can select the desired advertisement to eliminate the objection caused by the advertisement, and can reduce the vehicle maintenance cost through advertising revenue, and also attach an artisticly designed vehicle advertisement sticker. As a result, the means for expressing individuality and the effect of improving the appearance of the vehicle were produced. Third, the operator of the site by the vehicle advertising operation server can maximize the brand image and company value in the short term by occupying the tremendous advertising market, obtain the brokerage fee as a source of income, and the new Internet business model makes it easy to expose the media. In addition, by promoting the advertisement in the form of individual expression, the effect of leading a new concept of advertising culture is generated, and also the effect of generating design and manufacturing profits from the production of advertising stickers is generated.

Claims (14)

In the server device for operating a vehicle advertising service providing system using a network, A database storing information related to an advertiser and an advertisement product, member and vehicle information to which a vehicle advertisement sticker is to be attached, and sticker information of the advertiser; General control of the system including the management of the database, by analyzing the data input through the network, connecting the vehicle owner and the general member to attach the vehicle advertising stickers to the requested vehicle advertising services A control unit for executing a predetermined process for providing; In response to a request by the user computer connected through the network, a process execution result related to the vehicle advertisement service processed by the controller is transmitted to the user computer by a transmission protocol commonly used in the network, and a mail is designated. Vehicle advertising operation server device comprising a web / mail server for transmitting to. The method of claim 1, wherein the database is A member information database storing personal information of a member including vehicle information of a vehicle owner requesting to attach a sticker for vehicle advertisement; An advertiser information database storing information related to a company and an advertisement product of an advertiser to which a vehicle advertisement is to be performed; And And a sticker information database for storing the sticker vehicle advertisement information to be performed by the advertiser. The apparatus of claim 2, wherein the member information database further comprises an area for storing the vehicle advertisement contract contents. The vehicle advertisement sticker of claim 1, wherein the predetermined process provides sticker selection information for the vehicle owner to select an advertisement when the vehicle advertisement sticker publication request information is received through the network, and for the vehicle advertisement selected from the sticker selection information. And a process of sending sticker information to the vehicle owner. The apparatus of claim 1, wherein the predetermined process comprises an image synthesizing process of generating and outputting a graphic screen after attaching the sticker information selected by the user to the vehicle. The server advertisement operation server of claim 1, wherein the predetermined process includes a process of generating community statistics such as the number of use of the vehicle advertisement sticker material of the advertiser and the distribution of users and providing the same to the advertiser. Device. The vehicle advertisement operation server of claim 1, wherein the predetermined process includes a process of automatically calculating an advertisement cost by analyzing an advertisement effect according to a vehicle type, training, mileage, etc. of a vehicle to which the vehicle advertisement sticker is to be attached. Device. In the vehicle advertising service providing system, The vehicle owner connects the vehicle owner and the general member requesting the advertisement of the vehicle through the network, registers the vehicle advertisement sticker information from the advertiser on-line, and provides the vehicle owner with the vehicle advertisement information. A vehicle advertisement operating server for executing a series of vehicle advertisement business processes including a process of supplying a selected vehicle advertisement sticker and paying a portion of an advertisement fee to a vehicle owner who has a vehicle advertisement sticker attached thereto; A user computer for accessing the vehicle advertisement service providing server through the network, registering as a vehicle owner or a general member, and receiving a predetermined service related to vehicle advertisement; And And an advertiser computer for accessing the vehicle advertisement service providing server through the network, registering advertiser information and sticker information for vehicle advertisement, and receiving community data related to vehicle advertisement from the vehicle advertisement service providing server. Vehicle advertisement service providing system using the Internet. In the vehicle advertising service providing method using a network, (a) when a user or an advertiser computer is connected to a vehicle advertisement service providing server through the network, transmitting homepage information including a subscription menu, an advertiser registration menu, and a sticker service menu; (b) receiving menu selection information and data to be serviced by using the homepage information from the user or the advertiser computer; And and (c) analyzing the menu selection information and data to execute a predetermined process related to the vehicle advertisement service in correspondence to the selected menu. The method of claim 9, wherein the predetermined process is performed when a membership menu is selected from the homepage information. (a1) transmitting member registration screen information for inputting member information; (b1) receiving a user's personal details and vehicle information corresponding to an input item of the member registration screen information from the user computer; (c1) determining whether the personal details and the vehicle information of the member input in the step (b1) are valid information; And and (d1) if it is valid input information as a result of the determination of step (c1), storing the membership input information in a database. The method of claim 9, wherein the predetermined process is performed when an advertiser registration menu is selected from the homepage information. (a2) transmitting advertiser registration screen information for inputting advertiser information; (b2) receiving, from the advertiser computer, sticker information to be advertised, including advertiser company information and product information corresponding to the input item of the advertiser registration screen information; (c2) determining whether the advertiser's input information input in the step (b2) is valid information; And (d2) if the determination result of the step (c2) is valid input information, performing the step of storing the sticker information to be advertised in the database including the advertiser company information and the product information. How to provide vehicle advertising service. The method of claim 9, wherein the predetermined process is performed when a sticker service menu is selected from the homepage information. (a3) transmitting sticker selection screen information for selecting a sticker for vehicle advertisement; (b3) receiving information on an advertisement company, advertisement product information, and sticker type corresponding to an input item of the sticker selection screen information from the user computer; (c3) analyzing the information input in the step (b3) and transmitting the image information of the selected sticker to the user computer; And and (d3) when the user selects the image information of the sticker transmitted in the step (c3), transmitting the selected sticker information. The method of claim 12, wherein the type of the sticker is classified into a sticker for paying a vehicle for a vehicle owner and a sticker for a general advertisement for a general public. The method of claim 12, wherein the image information of the sticker is image information of an advertisement sticker attached to a vehicle.