KR20000054054A - The Intelligent Shopping Agent Using the Purchase Decision-Making Guide Methodology on the Final Stage of Purchasing in Internet Shopping Mall - Google Patents

Abstract

PURPOSE: A shopping agent method for guiding an intention determination when lastly purchasing goods on an internet electronic commercial transaction is provided to secure a reliability by providing various detailed information when a purchaser selects goods and selects a purchasing button. CONSTITUTION: If an internet user drives a web browser to be connected to a web server(s101), the web server receives a user certificate(s102). The internet user is connected to a shopping mall(s103) and selects goods to be purchased(s104), the web server receives information regarding goods selected by the internet user(s105) and searches estimation information, recommending information and recommending shopping information of corresponding goods(s106). If the internet user selects a purchasing button(s107), the web server blocks a navigation(hyper-link) of the web browser(s108), generates a real guide(s109), and provides estimation information, recommending information and recommending shopping information of corresponding goods to the internet user(s110).

Description

The Intelligent Shopping Agent Using the Purchase Decision-Making Guide Methodology on the Final Stage of Purchasing in Internet Shopping Mall}

The present invention relates to a technique for supporting and guiding a decision at the moment of a buyer's final purchase on an internet shopping mall. The user wants to purchase a product in an internet shopping mall, and a purchase button (or 'add to cart' button) is a final step of product selection. When the web server is selected, the web server blocks the navigation function of the web browser, and the navigation flow of the general shopping mall moves to the next page, the purchase payment page when the buy button is selected, but in the present invention, the navigation is blocked. Stops the flow.) Providing buyers with product purchase information and comparison information they need immediately, allowing buyers to reconsider their purchase decisions at the moment of the final purchase, minimizing mistakes that may occur when making a purchase, It is about how to induce purchase.

With the advent of various e-commerce systems or shopping malls, a system for purchasing necessary products or services in a home is becoming common.

However, due to the reliability problem caused by the inability to see and compare products directly in the virtual space of the Internet, and the disadvantage of not being able to receive detailed information on products one-to-one, consumers only search for products in the Internet shopping mall, and purchase directly. The probability of doing so is not very high. There is also a controversy that encourages consumers to buy impulses by the convenience provided by the Internet.

Therefore, the development of an intelligent agent to compensate for these drawbacks has been requested, and the representative agent techniques developed include a comparison function for products and a price comparison function of each shopping mall. This method allows the comparison of similar items by enumerating the performance and characteristics of each product in the shopping mall, and also compares and enumerates the prices offered by each shopping mall for the selected products. It is a way to encourage people to buy at a lower price.

However, in the case of product comparison or price comparison according to the prior art, it may be effective to provide information about the product to the consumer and to purchase the product at a low price, but it is difficult to grasp what the consumer actually needs. As a result, product information, product comparison information, and actual product purchases are made separately, there is a problem that consumers must go directly to find the help they actually need.

In addition, consumers do not just want the listed product descriptions or cheap prices, they are recommended for the products that are most suitable for them, they are offered real-time help in their needs, at the most appropriate time, and at the right price. And purchase the product after considering it with information about various conditions (maintenance condition, compensation condition, bonus status, delivery condition, etc.) provided with it.

Therefore, there has been a demand for the development of an agent model that can meet such consumer needs.

Therefore, the present invention has been made in order to solve the above problems, when the consumers who want to purchase the product through the Internet selects the product and selects the final purchase button, the purchase is made by using information constructed in a separate network server system. The purpose is to provide the necessary information in real time and to induce the buyer to make the right choice when selecting the product.

The present invention is a real guide that is an intelligent shopping agent model connected from a separate network when a consumer finally selects a product to purchase and selects a purchase button (or 'put to cart' button) during internet shopping. Appears to provide various evaluation results (price, performance, design, preference, etc.) of the selected product, select and compare the similar or competing products with the corresponding product, select the best product and recommend it to the buyer to select the best Its purpose is to provide information so that

In addition, by searching each shopping mall for the product selected by the buyer, it compares and analyzes the information required by the buyer, such as price, maintenance condition, shipping cost, and delivery period, and selects the shopping mall that provides the cheapest and high quality service to the buyer. The purpose of this is to enable buyers to purchase with confidence.

1A, 1B and 1C are flowcharts of a shopping guide method using a real guide according to an embodiment of the present invention.

2 is a diagram illustrating a network connection state of a shopping guide method using a real guide according to an embodiment of the present invention.

3 is a diagram illustrating a screen that is displayed when a buyer accesses a shopping mall and selects a product to purchase as a purchase page of an existing shopping mall.

4 and 5 are screens showing a real guide appears when a buyer selects a purchase button in an existing shopping mall according to an embodiment of the present invention, provides information to the buyer, and displays a result by receiving a command from the buyer. Drawing.

6 is a diagram illustrating a screen for moving to a corresponding purchase site and executing a purchase when a buyer selects a recommendation item of a real guide and selects a final purchased product according to an embodiment of the present invention.

<Description of the symbols for the main parts of the drawings>

210a-210n: Client 220: Internet

230a to 230n: shopping mall 240: web server

The method of the present invention for achieving the object, the step of authenticating the user as the Internet user accesses the web server, and when the user selects the product after accessing the shopping mall, the information on the selected product by accessing the web server Searching for, and when a buyer finally selects a buy button (or 'add to cart' button) to purchase a product, a separate web server recognizes this and blocks the navigation function of the web browser; Receive the information retrieved from the separate web server (detailed evaluation information about the selected product, the information about the competitive shopping mall, and the information about the competitive product) and display it through the real guide, and the buyer finally selects the intention to purchase the product. When delivered, comprising the step of moving to the product purchase page of the shopping mall And a gong.

The expected effects due to the present invention are as follows.

1) When a buyer selects a product and selects the final purchase button, a real guide appears, and various and detailed information such as information about more specific products, information about a site to be purchased, and information about similar products are compared and compared. By providing the buyer, the buyer is asked to check again before making a final purchase, thereby minimizing the mistakes that may occur during purchase.

2) Also, by being provided with one-to-one comparison and benchmarking information with similar (competitive) products, buyers can expand their choice of products and have the effect of recommending and purchasing products with better conditions than their selected products. have.

3) After the product is finally selected, buyers can receive cheaper and higher quality services because they select and recommend a site that presents the best price and service by searching each shopping mall for the selected product. There is.

4) It also has the effect that the buyer can get all the information in one place without having to go to various sites to get the information of the product,

5) It is also expected to reduce the number of impulse purchases on the web due to the activation of internet shopping malls.

Referring now to the drawings, a preferred embodiment of the present invention will be described in detail.

2 is a diagram illustrating a network connection state of the shopping guide method using the real guide of the present invention.

2, the clients 210a to 210n are connected to the shopping malls 230a to 230n and the web server 230 through the Internet 220.

First, as an Internet user accesses the web server 230 by driving the web browsers of the clients 210a to 210n, the web server 230 confirms the user through user authentication.

When an authenticated user surfs the web, selects a product by accessing the shopping malls 230a to 230n, and finally selects a purchase button to purchase, the web server 240 recognizes this and first navigates the web browser (hyperlink). Block the function-The navigation flow of the general shopping mall is moved to the next page, the purchase page when the purchase button is selected, but the web server 240 stops the navigation flow by blocking it-and the shopping mall site and the product selected by the user By recognizing the information, and searching the information stored in the web server 240 to extract the evaluation information about the shopping mall, the product information, and the similar (competitive) product list and display them on the screens of the clients 210a to 210n. . Subsequently, the web server 240 receives input from the user and compares the similar products and benchmarking data of the similar products, displays them on the screens of the clients 210a to 210n, or displays prices selected by each shopping mall for the selected products. By comparing and evaluating items related to the purchase, such as maintenance conditions, shipping costs, and the like, the optimal site is selected and displayed on the screens of the clients 210a to 210n to receive the final approval of the buyer.

When the purchaser finally confirms and approves the purchase, the web server 240 moves the web browser to the shopping mall and the corresponding product purchase page so that the buyer can purchase the product. At this time, when the buyer finally selects the buy button, the user moves to the corresponding page without blocking the navigation flow of the web browser.

1A, 1B and 1C are flowcharts of a shopping guide method using a real guide according to an embodiment of the present invention.

First, as an internet user accesses a web server by driving a web browser (step s101), the web server receives a user authentication (step s102), and the user accesses a shopping mall (step s103) and selects a product to purchase. If (step s104), the web server receives the information of the product currently selected by the buyer (step s105) and retrieves the evaluation information, the recommended product and the recommended shopping mall information of the corresponding product (step s106). At this time, when the purchaser makes a final selection and selects the buy button (step s107), the web server blocks the navigation (hyperlink) of the web browser (step s108) and stops moving to the next step, and the web server is real. The guide is generated (step s109), and the buyer is provided with the evaluation information, the recommended product, and the recommended shopping mall information of the product retrieved in step s106. (Step s110) As the information provided at this time, the selected product Evaluation information and the shopping malls that supply the most inexpensive and reliable products among the shopping malls selling the selected products and recommend them to the buyers, and also recommend the best products among the similar or competitive products to the buyers. Done.

At this point, the buyer can select the menu within the real guide,

1) If the buyer wants to make a purchase at the shopping mall recommended through the real guide (step s111), the webpage is moved to the recommended web page (step s112), and the real guide is terminated (step s113). Make the product available for purchase.

2) When the buyer selects a list of recommended products from the selection menu (step s114), a new window of the web browser is opened and moved to the website providing the product information of the manufacturer (step s115). Wait for the next command.

3) When the buyer selects the detailed comparison with similar products (step s116), the price, performance, design, characteristics, and consumer preferences of the similar products (competitive products) selected from the web server are compared. , Analyzes (step s119), compares comprehensive items such as price and maintenance conditions, delivery date, and shipping cost of each shopping mall selling each product, and selects a recommended site (step s120). (Step s120).

Finally, when a buyer selects a product and a site to purchase based on the information provided in the real guide and finally approves the purchase (step s122), the real guide moves the web browser to the corresponding product site of the site (step s122). s124), the real guide ends (step 125). At this time, when the purchase button is selected on the moved site, the real guide can be purchased immediately without the appearance of the real guide.

4 to 6 is a view showing a screen used in the present invention, when a buyer selects a purchase button in an existing shopping mall, a real guide appears to provide information to the buyer, and input the command from the buyer to display the result When the buyer selects the recommended item of the real guide and selects the final purchased product, the purchaser moves to the corresponding purchase site and executes a purchase.

Referring to FIG. 4, when a buyer accesses a shopping mall, selects a product, selects and clicks a purchase button with a mouse (410), a real guide appears (420) to purchase a product evaluation table 440 and purchase a product. The information 450, a purchase button 460 in the recommendation shopping mall, a recommendation product link unit 470, a detailed comparison button 480 with similar (competitive) products, and a real guide end button 430 are displayed.

Referring to FIG. 5, when the buyer selects the detailed product comparison button (480 of FIG. 4) in the real guide, the screen 510 appears to search for and display a product competing with the product selected by the buyer. It provides benchmarking data by comparing items such as performance, design, features, and preferences (530), provides recommendation information by selecting recommended products based on the benchmarking data (540), and provides a buyer with an opportunity to make a selection. 550 shows a series of processes.

Referring to FIG. 6, a screen 610 appears when a buyer finally approves a product and a shopping mall through a real guide. When the buyer finally approves a product purchase in FIG. 5, the real guide corresponds to the shopping mall 630. ) Will move the web browser to the corresponding product purchase page and exit. At this time, the buyer can see the information about the product finally selected in the shopping mall that he decides to purchase, and can finally purchase by selecting the buy button (720). When the Buy button is selected after the final approval step, the user will be directed to the next page, Purchase Payment page, without a real guide.

Although the present invention has been described in detail using the preferred embodiments, the scope of the present invention is not limited to the specific embodiments, and should be interpreted by the appended claims.

According to a research result, even though a shopper in an internet shopping mall accesses the shopping mall and selects a product and selects a purchase button, the final purchase is not frequently made due to lack of detailed information and reliability.

However, according to the present invention, when a buyer selects a product and selects a purchase button which is the final step, a real guide appears immediately and compares it with information about a more specific product, information about a site to be purchased, and information about similar products. By providing a variety of specific information, such as to encourage buyers to check once more before the final purchase to ensure the reliability, it is effective to minimize the mistakes that can occur when purchasing.

In addition, buyers are provided with a one-to-one comparison and benchmarking information with similar (competitive) products without going to other sites, allowing buyers to expand their product selection and recommend products that are better than their selected products. It can be effective.

Finally, after selecting a product, the buyer searches for each shopping mall for the selected product and selects and recommends a site that presents the best price and service. have.

It is also expected to reduce the impulse purchases on the web that are emerging due to the activation of internet shopping malls.

Claims (10)

Authenticating the user as the internet user accesses the web server, and transmitting a web page equipped with a control program to the internet user; When the user accesses the shopping mall, selects a product, and clicks a purchase button, the program recognizes this and blocks the Internet navigation to prevent the web browser from moving to the next page, the payment page; Transmitting, by the program, information about a shopping mall and a product to a web server; Receiving, by the program, the evaluation of the shopping mall from the web server and the information about the product and the similar (competitive) product through a real guide; Transmitting, by the program, a command received from a user to a web server; Exposing the product comparison and price comparison information by analyzing a command received from the web server by the program; Finally approving the purchase information of the product finally selected by the user and the shopping mall information to be purchased; The program comprises the step of moving the web browser from the user to the last approved web page. The method of claim 1, The real guide may be displayed by displaying an application program using Always 0n the Top, displaying a dialog using a modalless method, and displaying a layer provided by Windows. The method of claim 1, When the real guide appears, a method for providing a guide to the user by adding an intelligent character of the avatar function. The method of claim 1, When comparing the products, the real guide provides a hyperlink provided with a link unit for each product, and when a user selects and clicks a desired product, a new window of a web browser is opened and specific information of the product of the manufacturer or the corresponding product. Including the ability to navigate to the published page. The method of claim 1, When comparing the products, the selected product and other similar or competitive products are selected, and various information (price, performance (contents), design, characteristics, preferences, etc.) is analyzed and compared, and the benchmarked data is graphed, numerically, etc. How to express. The method of claim 1 When the price comparison, the purchaser (recommendation, price, maintenance conditions, shipping, delivery period, etc.) presented in each shopping mall for the product finally selected by the buyer to select the most suitable shopping mall. When the buyer clicks the purchase button in the shopping mall, the program recognizes this, blocks the navigation function of the web browser, displays a real guide on the screen, searches for and displays a product similar to the product selected by the buyer. How to, How to select and recommend products that are better than the buyer's choice, How to search and recommend shopping malls that offer better conditions. According to claim 7, A method of executing the product search and the shopping mall search in real time, and a method of setting a time schedule to periodically search for the product and store the product in a web server and then display the search results through a real guide. When the buyer finally selects a product and a shopping mall to purchase through the real guide, the control program moves the web browser to the corresponding product purchase page of the shopping mall, and ends the real guide. Recognizing that the control program is the buyer's final selection when the purchaser selects the purchase button on the web page, the control program moves to the next purchase purchase page without blocking the navigation of the web browser. On your computer, In addition to user authentication, when the user selects a purchase button in a shopping mall, a function of generating a real guide, The Real Guide displays the information of the products and shopping malls selected by the user, When the user selects a product comparison or price comparison, the user receives the data from the web server and displays it to the user. A computer-readable recording medium storing a program for realizing a function of checking a finally selected product and a shopping mall to purchase and moving to a corresponding web page.