KR20000054042A - Electronic commerce - Google Patents

Abstract

PURPOSE: An electronic commerce system via a live internet broadcasting and a method for operating the system are provided to broadcast the place where an auction by a lowest price is performed via a computer communication network in real time, enable a user to participate in the auction via an on-line. CONSTITUTION: Photographing means(100) enables an arbitrator to take a photograph of a real place of an auction in an off-line state. Real time processing means(200,300) process the photographed image in real time and transmit the processed image to a web server(30) via the computer communication network. Display means(800) lively broadcasts the auction place transmitted through the computer communication network in real time. The web server(30) provides a program for enabling a lowest-price oriented auction.

Description

Electronic Commerce System through Internet Live Broadcast and its Operation Method {ELECTRONIC COMMERCE}

The present invention relates to the operation of an electronic commerce through a computer communication network, specifically, a real-time live streaming of the lowest price-oriented bidding sales process through a computer communication network, and an electronic commerce system through an internet live broadcast implemented to participate in bidding on-line. And a method of operating the same.

More specifically, the progress of the lowest price-oriented bidding trading offline is broadcast live on the Internet in real time to simultaneously bid on the lowest price-oriented bidding trading method on-line as well as on-line for the goods that are openly bidding on-line. The present invention relates to an electronic commerce system through internet live broadcast and its operation method which can be implemented.

At present, the Internet is in the spotlight as a huge and efficient information storage medium and information providing medium connected with numerous computer networks all over the world, and the number of Internet-connected networks and the number of Internet users are rapidly increasing. Commerce is spreading rapidly.

In general, the e-commerce model through the Internet is firstly a shopping mall between a company and a consumer such as Amazon (www.amazon.com) and an Internet department store, and a second eBay (www.eBay.com) and auction (www.auction.co.kr Auctions or reverse auctions, co-purchases that recruit buyers at a third price, and fourth-to-business or government-to-business transactions such as import and export, material purchases, and bidding. . In this type of conventional e-commerce model, the pricing of the product is determined by the seller in the case of shopping malls and joint purchases, in the case of auctions, the seller presents the minimum price, the buyer decides the final price, and in the case of reverse auction, the buyer decides the highest price. present. In addition, Priceline (www.priceline.com) takes the form of suggesting the price the buyer wants.

In the case of the conventional model, there is a problem that it is difficult to satisfy the needs of consumers because the price determination process is not sure whether the supply and demand law is not applied as it is in the real transaction process and it is cheaply purchased.

For example, an auction is a game type that can be interesting because the seller presents the minimum price and the buyer decides the final price, so the buyer can decide the price. Frequent purchases of goods at ridiculously high prices are also a frequent occurrence. On the other hand, when people who want to purchase a specific product in the Internet space where a large number of people can be grouped together to purchase the product jointly, the problem that the transparency of pricing is not guaranteed.

In addition, the conventional e-commerce model through the Internet is difficult to find the desired product at the time of the consumer, and the buyer only displays the shape of the item manipulated by the picture or three-dimensional graphics without a way to confirm the actual product to be purchased by the buyer There was a lack of credibility of the goods because only the displayed items could be decided to purchase.

In addition, when a buyer who purchases an item only by looking at the shape of the item displayed on the monitor and not the shape of the actual item attempts to return the item, there is a problem that is very cumbersome in returning the item.

Therefore, there is a need for a new e-commerce model in which the shortcomings of the conventional e-commerce model are eliminated.

Accordingly, the present invention has been made to solve the above-described problems, the broker determines the upper limit and the lower limit of the goods, the consumer closest to the lower limit bidder bidding by implementing a consumer-centric price competitive e-commerce system by the consumer It is an object of the present invention to provide an electronic commerce system and its operation method through internet live broadcasting, which enables the purchase of goods at the lowest price.

Another object of the present invention is to provide an electronic commerce system and a method of operating the same through an internet live broadcast, which protects consumers by preventing an auction from being ridiculously expensive due to a broker pre-determining an upper limit of an article, unlike an existing auction method. For the purpose of providing it.

It is still another object of the present invention to broadcast live progress of the lowest price-oriented bidding sale in real time via the Internet in real time, and the lowest price-oriented bidding sale method such as on-line, even on line The aim of the present invention is to provide an e-commerce system and its operation method through internet live broadcasting which eliminates space restrictions and improves the efficiency of bidding by allowing users to participate in bidding.

1 is a schematic block diagram illustrating the concept of an electronic commerce system and a method of operating the same through an internet live broadcast according to the present invention.

2 is a conceptual diagram of a method for operating an electronic commerce through a computer communication network according to the present invention.

Figure 3 is an overall system configuration of the electronic commerce system through the live internet in accordance with the present invention.

4 is a flowchart illustrating a management method of the lowest price-oriented e-commerce operation according to the present invention.

Figure 5 is a flow chart illustrating the user-oriented lowest-cost e-commerce operation method according to the present invention.

6 is a flowchart illustrating a method for operating an e-commerce in the case of simultaneously bidding online and offline in an e-commerce through an internet live broadcast according to the present invention.

<Description of Symbols of Major Parts of Drawings>

1: Buyer system 2,20,400: Computer communication network

3: seller 4: intermediary

10: user system 30,500: web server

30-1: System Control Program 30-2: Database

100: Camera 200: Real Studio

300: Real Server 800: User Monitor

In order to achieve the above object, the present invention provides a method for operating an electronic commerce through live internet, comprising the steps of: (a) a mediator pre-determining an upper limit and a lower limit of an article; Displaying, by the intermediary, the upper limit of the item via a computer communication network; (B) Buyer accesses a web server through a computer communication network to view the upper limit price of the goods and goods being broadcasted live on the Internet through a computer communication network. Bidding; If the bid amount presented by the buyer falls outside the upper and lower limits set by the broker, automatically excluding the bid; When the bid amount presented by the buyer is closest to the lower limit set by the broker, the transaction is concluded and the transaction is terminated.

In addition, in the present invention, the method of operating an e-commerce through the live broadcasting of the Internet provides a real-time live streaming of the lowest price-oriented bidding sale progress in the offline manner through the Internet, and is also offline on the line for the product in which the open bidding is proceeding offline. It is characterized in that the implementation to participate in the bidding at the same time in the lowest price-oriented bidding trading method as in.

In addition, the electronic commerce system through the Internet live broadcast of the present invention, (a) an intermediary means for photographing the actual bidding sale site offline; Real-time processing means for processing the captured image in real time and transmitting it to a web server through a computer communication network; Display means for live broadcasting of the bidding sale site transmitted through the computer communication network in real time; Characterized in having a.

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

1 is a schematic block diagram illustrating the concept of an electronic commerce system and an operation method through an internet live broadcast according to the present invention.

First, a broker photographs a real bidding sale scene with a photographing apparatus 100 and processes a real-time image through a computer network 400 through a real studio (real studio; 200) and a real server (real server; 300). 500, the buyers 600 access the e-commerce web server 500 according to the present invention through the computer communication network 400, receive the download 700, and display it in a real player. 800) can participate in the bidding in real time.

In fact, the video taken on the off-line bidding site is a bit large, even though it is compressed, so it may take some time difference compared to the actual situation, but the difference is very small.

Therefore, it can be seen that even though there is a slight disparity, it is possible to participate in the bidding on-line almost simultaneously at the same time since the bidding site on the offline is broadcast live via the Internet.

2 is a conceptual diagram of a method for operating an electronic commerce through a computer communication network according to a first embodiment of the present invention.

First, the article A to be sold by the seller 3 is connected to the intermediary web server 4 via the computer communication network 2, and a sales request is made to the intermediary.

The intermediary 4 that received the sale request sets the upper limit and the lower limit of the registered item A in advance, and the lower limit is set to the sum of the factory price and the predetermined fee (intermediate fee), and the upper limit is the consumer price of the item. Set to the amount corresponding to.

The mediator 4 displays the upper limit of the article A on the monitor of the purchaser 1 through the computer communication network 2 and simulates the article A in a three-dimensional digital shape using the VRML (Virtual Reality Modeling Language) method. The article, which is almost like, is displayed on a monitor of a user's computer through a computer network.

Then, when each purchaser (buyer 1 to purchaser N; 1) wants to purchase the article A, the article displayed in a three-dimensional digital form by connecting to the intermediary's web server 4 through the computer communication network 2 and The bid price is input to the intermediary's web server 4 when the bid price is intentional upon seeing the upper limit price of the article (113).

If the bid amount presented by each buyer (buyer 1 ~ buyer N; 1) who wants to buy the product is out of the upper and lower limits set by the broker, the bidder is automatically excluded from the bid, and the broker is the bidder's bid. The seller bids 114 the item to the buyer 1 who presented the bid amount closest to the lower limit set by the broker to conclude the transaction.

3 is an overall system configuration diagram of an electronic commerce system that enables a buyer-oriented lowest price-oriented bidding according to the first embodiment of the present invention.

A user who wants to use an Internet web site that enables the purchaser-oriented bidding-oriented bidding of the present invention should have a computer, a monitor, a modem, a telephone line, and a corresponding program for computer communication. Similarly, these components are required.

When the buyer and seller want the Internet service of the present invention, the user (buyer and seller; 10) accesses the user's computer to the web server 30 through the Internet 20 and registers as a member, and then authenticates the DB 30-2a. After receiving approval through the e-commerce service of the present invention.

The web server 30 of the present invention has a function of transmitting data desired by a user to a user browser through an internet protocol.

SQL (Structured Query Language) is used as the definition language for the database (DB) 30-2 constituting the web server 30, and the Active Server Page (ASP) is used as the system control program 30-1. A program part is provided. The Active Server Page (ASP) program unit manages and controls a database 30-2 having information that enables buyer-oriented, low-cost bidding trading, and enables data transmission to a user browser on the Internet. In this case, it is possible to implement in a language such as PHP, Java Server Page (JSP) instead of the ASP program unit.

In addition, look at the structure of the database 30-2 using SQL as a data manipulation language for the work to enable the buyer-oriented lowest-cost bidding trading in the present invention.

The database unit 30-2 includes: an upper and lower limit determination DB 30-2b for determining in advance the upper and lower limit values of the registered article; A bidable range regulation DB 30-2c which automatically excludes the bidding price if the bid amount presented by the buyer is out of the upper and lower limits set by the broker; A re-bidding range regulation DB (30-2d) which enables the re-bidding only within the upper and lower limits set by the broker if the bid amount presented by the buyer is outside the upper and lower limits set by the broker; When the bid amount presented by the buyer is closest to the lower limit set by the intermediary, it is composed of a deal execution DB (30-2e) to conclude the transaction and end the transaction.

4 is a flowchart illustrating a method of operating a buyer-oriented lowest price bidding e-commerce operation according to the first embodiment of the present invention from the manager side.

First, the intermediary that received the sales request sets the upper and lower limits of the registered goods in advance (S1), but the lower limit is set to the sum of the factory price and a certain fee (broker fee), and the upper limit corresponds to the consumer price of the goods. Set it to the amount to say. In addition, by using VRML (Virtual Reality Modeling Language) method, the intermediary simulates the article in three-dimensional digital shape, so that the article is displayed on the monitor of the user's computer through the computer network. The upper limit of the display is made to be displayed through the computer network (S3). Of course, other items that are requested to be sold by the seller are also processed to be displayed in a three-dimensional digital form on the user's computer through a computer communication network in order to enable bidding and selling in this manner.

Subsequently, the broker sets the bidder to automatically exclude from the bid if the bid amount presented by the buyer falls outside the upper and lower limits set by the broker. That is, if the bid amount presented by the buyer is within the upper and lower limits set by the broker (S4), the bidder may bid, but if it is outside the upper and lower limits set by the broker, the broker requests the buyer to re-bid (S5). At this time, when re-bidding, the buyer can re-bid only within the upper and lower limits predetermined by the broker.

Of the buyers who bid the bidding, the purchaser of the goods is concluded (S7) so that the buyer who bids the bidding price closest to the lower limit set by the broker (S6) wins the bid.

5 is a flowchart illustrating a method of operating a buyer-oriented lowest price bidding e-commerce operating method according to the first embodiment of the present invention.

First, it is determined whether a computer communication user (seller or buyer) has access to an internet web site for the lowest-cost bidding sale of the present invention. A user usually uses computer communication (eg, Cheon Lian, Hitel) operated by a domestic computer communication company. , Naunuri or Unitel, etc.) or internet connection. Therefore, in order to access the web site (or home page) of the Internet, the user must access the Internet through domestic computer communication or directly access the Internet and connect to the corresponding Internet address.

All of these things can be recognized and controlled through the monitor screen, not only through a computer, but also through a modem (or ISDN or dedicated line) that sends and receives data.

When the user's computer terminal 10 is connected to the e-commerce web server 30 on the Internet through the computer communication 20, the user can see the initial main menu screen (S11) displayed through the screen of the monitor have.

When accessing the web site of the present invention using Internet Explorer or Netscape, a login process (S12) is performed from the main screen. If you are already a member, you will be logged in and go through the confirmation process. If a member is not registered, the member enters into a member-only corner after saving after registering.

Thereafter, the registered computer user can search (S13) the displayed three-dimensional digital-shaped article and the upper limit of the article.

The purchaser retrieves the three-dimensional digital shape of the article and the upper limit of the article through the computer communication network, and enters the bid amount for the article into the web server 30 of the intermediary if there is a purchase intention (S14). (S15). At this time, if the entered bid amount is within the upper and lower limits set by the broker (S16), the buyer who presents the amount (S18) closest to the lower limit set by the broker is awarded and the transaction is concluded (S19).

If the bid amount entered by the buyer is outside the upper and lower limits set by the broker, the bid is automatically excluded from the bidding and set to re-bid (S17).

As such, once a sales request comes from the seller, the broker sets the upper and lower limits of the goods and proceeds with bidding on-line for a certain period of time. After the buyer-oriented lowest price-oriented bidding sale on-line for a predetermined period of time, the simultaneous on-off / offline bidding sale is carried out through internet live broadcast as in the second embodiment of the present invention.

FIG. 6 is a flowchart illustrating a method of operating an electronic commerce in the case of simultaneously bidding online and offline in an electronic commerce through an internet live broadcast according to a second embodiment of the present invention.

If bidding is not made on-line, the intermediary takes advantage of the lowest-priced bidding trading system on-line and introduces it into the off-line bidding form. That is, even when offline, bids are simultaneously performed in the same manner as on-line, but the bidding status on-line is broadcast live in real time to enable bidding on the same article on-line.

However, if the bid is conducted at the same time at the same time in the bidding proceeding at the same time offline and online, priority is given to the bidding in the offline (S28).

This method has the advantage of increasing the number of real users online by eliminating the spatial constraints of the offline, and at the same time, the buyer can check the actual purchased goods through internet live broadcasting, thereby providing the buyer with confidence in purchasing the goods. Can give

Those skilled in the art will appreciate that various changes and modifications can be made without departing from the technical spirit of the present invention. Therefore, the technical scope of the present invention is not limited to the contents described in the accompanying drawings and the detailed description of the specification.

As described above, according to the present invention, the intermediary decides the upper and lower prices of the goods in advance, and by preventing bidders from being ridiculously expensive, by allowing bidders closest to the lower limit to be protected, the buyer is protected and the price competitiveness centered on buyers. It is effective to implement the e-commerce system that allows the buyer to purchase the goods at the lowest price.

In addition, the progress of the lowest price-oriented bidding trading offline can be broadcast live on the Internet in real time to simultaneously participate in the bidding on the online with the lowest price-oriented bidding trading method as on-line. By eliminating the space constraints and improving the efficiency of bidding.

Claims (12)

In e-commerce over the Internet, (a) a seller accessing a web server through a computer communication network and registering an item for sale; (b) the broker predetermining the upper and lower limits of the registered article; Displaying, by the intermediary, the upper limit of the item through a computer communication network; (c) bidding, if the purchaser is willing to bid upon seeing the displayed article and the upper limit of the article by accessing the web server through the computer communication network; If the bid amount suggested by the buyer is out of the upper and lower limits set by the broker, automatically excluding the bid; And closing the transaction and ending the transaction when the bid amount presented by the buyer is closest to the lower limit determined by the broker. The method of operating an electronic commerce system through internet live broadcasting, comprising: a transaction conclusion procedure. The method of claim 1, wherein the step (b) further comprises the step of real-time broadcasting of the lowest price-oriented bidding sales progress in the offline manner through internet broadcasting. The method according to claim 1 or 2, wherein in the steps (b) and (c), the buyer participates in a bid simultaneously on-line and off-line for an open-bidding product on-line, which is broadcast live in real time through a computer communication network. E-commerce system operating method through a live internet, characterized in that it further comprises the step of. The method of operating an electronic commerce system through internet live broadcasting according to claim 1 or 2, wherein the lower limit price suggested by the intermediary is a sum of a factory fee and a predetermined fee. The method according to claim 1 or 2, wherein the upper limit price suggested by the intermediary is an amount corresponding to a consumer price of the article. The method of claim 1 or 2, wherein if the bid amount presented by the buyer in the step (c) is out of the upper and lower limits set by the broker, the buyer may re-bid only within the upper and lower limits set by the broker in advance. E-commerce system operating method through a live broadcast, characterized in that. According to claim 1 or 2, wherein the buyer or the seller confirms whether or not the member by the authentication DB (30-2a), if not the member to join the member to proceed with the transaction procedure E-commerce system operating method through a live internet, characterized in that it further comprises a. An electronic commerce through the Internet, comprising: (a) a photographing means (100) which allows an intermediary to photograph the actual bidding sale site off-line; Real-time processing means (200,300) for processing the captured image in real time and transmitting it to a web server through a computer communication network; Display means 800 for real-time relaying the bid sale site transmitted through the computer communication network, (b) an electronic commerce system through internet live broadcasting, comprising a web server 30 that provides a program for enabling real-time display of the site of a bidding sale live on the internet and enabling the lowest price-oriented bidding sale of goods. . The system of claim 8, wherein the real time processing means in (a) comprises a real studio (200) and a real server (300). 9. The web server (30) of claim 8, wherein the web server (30) further comprises: a database unit (30-2) having information for enabling the lowest-order bidding sale of goods; And a system control program (30-1) for managing and controlling the database (30-2) and enabling data transmission to a user browser on the Internet. 11. The method of claim 10, wherein the database unit 30-2 comprises: an upper and lower limit determination DB 30-2b for determining an upper limit and a lower limit of a registered article by an intermediary; A bidable range regulation DB 30-2c which automatically excludes the bidding price if the bid amount presented by the buyer is out of the upper and lower limits set by the broker; A re-bidding range regulation DB (30-2d) which enables the re-bidding only within the upper and lower limits set by the broker if the bid amount presented by the buyer is outside the upper and lower limits set by the broker; And a transaction conclusion DB (30-2e) which concludes a transaction and terminates the transaction when the bid amount presented by the buyer is closest to the lower limit set by the intermediary. The Internet of claim 10, wherein the system control program 30-1, which manages and controls the database 30-2 and enables data transmission to a user browser on the Internet, is implemented in an ASP. E-commerce system through live broadcast.