KR20000053726A - Internet advertising apparatus and method using user input blanks in web pages - Google Patents

Abstract

PURPOSE: An advertisement method using a user input section in web page and an apparatus thereof are provided so that an advertisement acquirement of a user may be increased and the advertisement directs to sell by using a web page input part. CONSTITUTION: An advertisement apparatus using a user input section in a web page includes an advertisement information database (110) which the web page is stored. An input form database (120) has the web page which is provided with an input blank in which the user inputs information so as to acquire the information, the advertisement contents are displayed thereon. A web server (100) transfers one of the web pages so that the web page including the advertisement is displayed in the user's web browser (150). The web server (100) deletes the advertisement contents when the user an initial character through the web browser (150). If the user inputs an initial character to the input part through the web browser, the web server (100) deletes the content of advertisement, which is previously written. The web page includes a hyper link corresponding to the web page provided by the web server of at least one advertiser.

Description

Internet advertising apparatus and method using user input blanks in web pages}

The present invention relates to advertisement provision in an internet access environment, and more particularly, to an internet advertisement apparatus and method using a user input field of a web page.

In general, the Internet refers to a computer communication network that connects the world using the Transmission Control Protocol / Internet Protocol (TCP / IP) protocol. Recently, with the generalization of the Internet, advertising services using the Internet have been actively active. Internet information providers offer advertisements to users in various forms, typically banners, along with other information across various web pages. Banner advertisements typically support HTML (HyperText Markup Language) links, which link to other specific web pages when the user clicks on the banner.

However, such a conventional method of internet advertising using a banner does not actually have a high connection rate at which a user sees an advertisement and accesses another linked web page, and may not enter the user's view properly when there are many banners on a page. have. Accordingly, there is a need for a more effective internet advertising method that allows the user to easily utilize the advertisement while actually entering the user's field of view, and the advertiser can also bring the maximum advertisement effect.

The technical problem to be achieved by the present invention is to pre-fill the content of the advertisement in the input field on the web page showing the input form, and when the user requests the web page, showing the advertisement written in the input field, thereby improving the user's advertisement acquisition rate The present invention also provides an internet advertising apparatus and method for increasing the advertising effect.

Another technical problem to be achieved by the present invention is to increase the user's advertisement acquisition rate by displaying the advertisement contents in the input field when the user selects the desired advertisement view button on the web page showing the input form. In some cases, a user may receive a point benefit as long as an advertisement is viewed, and an advertiser also provides an Internet advertisement apparatus and a method for bringing the maximum advertisement effect.

Another technical problem to be achieved by the present invention is to increase the user's advertisement acquisition rate and sales of advertisements by displaying the contents of a payment currency advertisement prepared in relation to a desired payment currency when a user requests a payment input form. It is to provide an internet advertising device and method that can be immediately connected to the occurrence.

1 is a block diagram illustrating an internet advertising apparatus according to the present invention.

Figure 2 is a flow chart for explaining the Internet advertising method according to an embodiment of the present invention.

3A to 3E are exemplary diagrams of web pages providing Internet advertisements and other information using input fields implemented according to a preferred embodiment.

4 is a flowchart for explaining an internet advertising method according to another preferred embodiment of the present invention.

5A and 5B are exemplary diagrams of web pages for providing an Internet advertisement using a text box implemented according to another preferred embodiment.

6 is a flowchart for explaining an internet advertising method according to another preferred embodiment of the present invention.

7A and 7B are exemplary diagrams of web pages for providing an Internet advertisement using a payment input field implemented according to another preferred embodiment.

In order to achieve the above object, the Internet advertising apparatus according to an embodiment of the present invention for providing an advertisement in an environment connected to the Internet. An advertisement information database storing advertisement contents; An input form database for preparing input fields for receiving user input from a user, and storing web pages representing various types of input forms in which advertisement contents prepared using an advertisement information database are pre-filled in input fields; And a web server having an advertisement function for transmitting and displaying a web page showing an input form requested by the user among the stored web pages to a web browser provided by the user through the Internet.

In order to achieve the above object, the Internet advertising apparatus according to another embodiment of the present invention, the advertisement information database for storing the content of the advertisement; An input form database including input fields for receiving user input to obtain necessary information from a user, and web pages representing various types of input forms including at least one advertisement view button together with an advertisement usage guide; And a web page requested by the user among the web pages is transmitted to the web browser provided by the user through the Internet for display, and when the user selects a desired advertisement view button in the input form, the corresponding advertisement contents stored in the advertisement information database And a web server having an advertisement function for filling in the input fields, wherein the advertisement usage guide includes information informing the user of the benefits of selecting the desired advertisement view button.

In order to achieve the above another object, the Internet advertising device in an Internet shopping mall according to another embodiment of the present invention, the advertisement information database that stores the payment currency advertising content; An input form database for storing a web page representing a payment input form including at least a payment currency type input field to obtain information necessary for payment from a user, and including a plurality of payment currency selection buttons in the payment currency type input field; And deliver the web page to a web browser via the Internet when requested by the user, display the payment currency advertisement contents prepared using the advertisement information database in relation to the desired payment currency, and select a payment currency button from the user. It characterized in that it comprises a payment server having an advertisement function to receive the selection.

Hereinafter, with reference to the accompanying drawings, the present invention will be described in detail.

1 is a block diagram illustrating an Internet advertisement apparatus according to the present invention, wherein the web server 100 having an advertisement function for an advertisement service according to the present invention, advertisement information storing various types of advertisement information such as text and video, etc. DB 110 and input form DB 120. Additionally, the member DB 130 and the member-specific interest advertisement DB 132 may be included. The user web browser 150 is connected to the web server 100 through the Internet 140, and the web server 100 responds to a request of the web browser 150 to designate a plurality of advertiser webs previously specified through the Internet 140. Link web browser 150 to servers 161,162,... 16N.

Here, in the present invention, the web server 100 and the advertiser web servers 161, 162, ..., 16N are basically computers with server software installed that can respond to requests from web clients such as web browsers. In addition, the web browser 150 refers to an HTML document that is a standard document of the web, that is, a software that can read a web page and communicate with a web server using a common gateway interface (CGI), but performs the software. It is used as a concept including a computer. In addition, various DBs are systematically stored in a recording medium such as a hard disk so that relevant data can be easily added, updated, and inquired, and used as a concept to encompass the recording medium and data stored in the recording medium.

Referring to FIG. 1, the input form DB 120 stores web pages showing various types of input forms provided by a specific web site. For example, when applied to a web site opened for electronic commerce, web pages showing input forms such as a membership registration page, a product order delivery information page, and a payment page are required. The input form generally provides a variety of blank fields for entering a limited number of characters to obtain the necessary information from the user, and receives user input through a user web browser.

According to a preferred embodiment of the present invention, the input form DB 120 stores web pages showing input forms in which advertisement contents prepared using the advertisement DB 110 are pre-filled in input fields. Here, in the process of constructing the input form DB 120, the advertisement program 102 manufactured to be performed on a computer such as the web server 100 may be used. The advertisement program 102 fetches the advertisement contents stored in the advertisement DB 110 and arranges the contents according to the size of the input field, and upgrades the advertisement contents written in the input field every time the advertisement DB 110 is upgraded. The web server 100 obtains a web page indicating an input form requested by the user from the input form DB 120 and transmits it to the web browser 150 while the web browser 150 is connected through the Internet 140. For example, when a user requests a registration page, the user immediately sees an advertisement content pre-filled in input fields of the registration page. The web server 100 deletes the advertisement content pre-filled in the input field only when the user inputs initial characters in the input box.

According to another preferred embodiment of the present invention, the input form DB 120 provides general input fields and stores web pages showing various types of input forms including at least one view advertisement button together with advertisement usage instructions. The advertisement usage guide includes information informing a user of a benefit, for example, a point benefit, when the user selects a desired advertisement view button. The web server 100 obtains a web page indicating an input form requested by the user from the input form DB 120 and transmits it to the web browser 150 while the web browser 150 is connected through the Internet 140. Thereafter, when the user selects a desired advertisement view button in the input form, the web server 100 writes corresponding advertisement contents stored in the advertisement information DB 110 in the input fields. In this case, the above-described advertisement program 102 may be used. At this time, the advertisement program 102 operates only when a user selects a desired advertisement view button.

In the above-described embodiments of the present invention, the web page showing the input form also includes a hyperlink corresponding to the web pages provided by the advertiser web servers providing detailed information about the advertisement. The web server 100 connects the advertiser web server determined by the user advertisement selection information received from the web browser 150 to the web browser 150. The web server 100 generally stores the personal information entered by the user in the input field in the member DB 130. In particular, the advertisement propensity obtained from the advertisement selection information of the user is stored in the interest advertisement DB 132 for each member and subsequently advertised. Use it when providing.

When considering an internet advertising device in an internet shopping mall, the internet advertising device may include a payment server (not shown) having an advertising function. The input form DB to be applied to the Internet shopping mall stores web pages representing various input forms. Among them, a web page showing a payment input form provides a payment currency type input field, a payment currency number input field, an expiration date input field, and the like to obtain information necessary for payment from a user. According to another preferred embodiment of the present invention, the input form DB stores a web page showing a payment input form including a plurality of payment currency selection buttons in a payment currency type input box. The payment server obtains a web page showing a payment input form requested by the user from the input form DB and sends it to the web browser. Thereafter, the payment server displays in the input box the payment currency advertisement contents prepared using the advertisement information DB in relation to the payment currency that the user wants to assist in selecting the payment currency. One of a plurality of payment currency buttons is selected by the user.

The operation of the present invention will now be described as follows.

Figure 2 is a flow chart for explaining the Internet advertising method according to an embodiment of the present invention. First, web pages showing various types of input forms including input fields are prepared (step 200). 3A to 3E illustrate an example of a member registration page in which input fields such as a member's name, social security number, ID, password, and password confirmation are prepared.

Next, the advertisement content prepared using the advertisement information DB 110 is pre-filled in the input fields (step 202). The web pages created through this process are stored in the input form DB 120. The web server 100 transmits the web page showing the input form requested by the user to the user web browser 150 via the Internet 140 and displays it on the screen (step 204). Depending on the display method, for example, the entire advertisement information may be displayed at once in the input field, or the advertisement information may be displayed while moving from left to right or vice versa.

3A to 3E illustrate web pages in which advertisement contents are pre-filled in various forms. 3A illustrates an example of showing only stock information in input fields, and FIG. 3B illustrates an example of an advertisement content of an advertiser together with providing stock information. 3C illustrates an example of various advertisement information contracted with a plurality of advertisers, and FIG. 3D illustrates an example of advertisement information contracted with a single advertiser.

All of the input fields in which the advertisement information is pre-filled are set to a deletion waiting state which is immediately deleted when new text is input. In operation 204, it is determined whether the user inputs initial characters in an input field in the web page displayed through the web browser (operation 206), and if so, deletes the advertisement content previously written in the input operation operation (operation 208). 3E illustrates an example in which advertisement information written in an input field is deleted when the user places the cursor in an input field for inputting a name and enters an initial character, for example, "??".

On the other hand, the web pages representing the input forms all include hyperlinks corresponding to the web pages provided by the at least one advertiser web server providing detailed information on the advertisement contents. For example, when the user selects the link information by clicking the buttons at the bottom of the web page in FIGS. 3A to 3E (step 210), the web server determines the advertiser web server determined by the user advertisement selection information received from the web browser. To the web browser (step 212). Alternatively, when the buttons at the bottom of the web page are selected in FIGS. 3A and 3B, advertisement contents written in the input fields may be deleted, new additional advertisement contents may be rewritten, or may be linked to another web page.

4 is a flowchart for explaining an internet advertising method according to another preferred embodiment of the present invention. First, input fields are prepared and web pages showing input forms including at least one advertisement view button together with an advertisement usage guide are prepared (operation 400). The prepared web pages are stored in the input form DB 120.

Next, the web server 100 transmits the web page showing the input form requested by the user to the user web browser 150 via the Internet 140 and displays it on the screen (step 240). It is determined whether the user has selected the desired advertisement view button (step 404), and if so, the advertisement content prepared using the advertisement information DB 110 is pre-filled in the input fields (step 406). 5A and 5B show an example of a member registration page. FIG. 5A shows a member registration page first displayed on the screen, and FIG. 5B shows a member registration page after one of the advertisement view buttons is selected. The advertisement usage announcement is, for example, an advertisement notification including information informing a user of a benefit of selecting a desired advertisement.

In the web page displayed through the web browser, it is determined whether the user inputs an initial character in the input box (step 408), and if so, deletes the advertisement content previously written in the input box (step 410). On the other hand, the web pages representing the input forms all include hyperlinks corresponding to the web pages provided by the at least one advertiser web server providing detailed information on the advertisement contents. For example, when the user selects the link information by clicking the buttons at the bottom of the web page in FIG. 5A or 5B (step 412), the web server determines the advertiser web server determined by the user advertisement selection information received from the web browser. To the web browser (step 414).

6 is a flowchart for explaining an internet advertising method according to another preferred embodiment of the present invention. In particular, an advertisement is provided at the time of payment of a purchase product in an internet shopping mall. First, in order to obtain information necessary for payment from a user, at least a payment currency type input field is prepared, and a web page showing a payment input form including payment currency selection buttons is prepared in the input operation (step 600). The prepared web page is stored in the input form DB.

Next, the payment server transmits the web page showing the payment input form to the user web browser via the Internet and displays it on the screen when the user requests it (step 602). It is determined whether the user has selected the advertisement information for the desired payment currency (step 604), and if so, the contents of the payment currency advertisement prepared using the advertisement information DB are displayed in the payment currency type field (step 606). 7A and 7B illustrate an example of a credit card payment page, and FIG. 7A shows a corresponding card advertisement content when a user places an input means such as a mouse on credit card selection buttons while a credit card payment page is displayed on a screen. The displayed example is shown.

After step 604 or step 606, it is determined whether the user has selected a desired payment currency selection button (step 608), and if so, determines and processes the payment currency (step 610). 7B illustrates an example in which a credit card is determined in the card type input box after one of the credit card selection buttons is selected.

As described above, the present invention provides an advertisement by using input fields of a web page that is not currently used as an advertisement space, thereby increasing the acquisition rate of the user's information or advertisement as the user's active utilization page has a long residence time and high concentration. In addition, the advertiser also has the advantage of bringing the maximum advertising effect in terms of residence time and perception. Specifically, the user may be given point benefits by selectively filling in the advertisement information in the input field, and may be additionally provided with various benefits presented by the advertiser. In addition, the advertiser may further enhance the company's awareness through a link to the advertiser's web server for the advertisement information written in the input field, and use the member interest advertisement database provided by the web server having the advertisement function in the next advertisement strategy. In addition, since the user can selectively enter the payment currency advertisement information in the input field and link it to payment, the advertiser related to payment currency has an advantage of being immediately connected to sales.

Claims (12)

In the Internet advertising device for providing an advertisement in an environment connected to the Internet, An advertisement information database storing advertisement contents; An input form database for providing input fields for receiving user input to obtain necessary information from a user, and storing web pages representing various types of input forms in which the advertisement contents prepared using the advertisement information database are pre-filled in the input fields; And And a web server having an advertisement function for transmitting and displaying a web page requested by the user among the web pages to a web browser provided by the user through the Internet. The web server of claim 1, wherein the web server having the advertisement function includes: And when the user inputs initial text into the text box through the web browser, deletes the advertisement content pre-filled in the text box. The web page of claim 1, wherein the web page representing the input form includes: A hyperlink corresponding to a web page provided by at least one advertiser web server that provides detailed information about the advertisement contents, The web server having the advertisement function, And an advertiser web server connected to the web browser determined by the user selection information received from the web browser. In the Internet advertising device for providing an advertisement in an environment connected to the Internet, An advertisement information database storing advertisement contents; An input form database including input fields for receiving user input to obtain necessary information from a user, and web pages representing various types of input forms including at least one advertisement view button together with an advertisement usage guide; And Among the web pages, the web page requested by the user is displayed and transmitted to the web browser provided by the user through the Internet, and when the user selects a desired advertisement view button in the input form, the corresponding advertisement contents stored in the advertisement information database. A web server having an advertising function of filling in the fields; The advertisement usage guide includes information informing a user of a benefit given to a user selecting a desired advertisement view button. The web server of claim 4, wherein the web server having the advertisement function includes: And when the user enters initial text into the text box through a web browser, deletes the advertisement content previously entered in the text box. The web page of claim 4, wherein the web page representing the input form includes: A hyperlink corresponding to a web page provided by an advertiser web server providing detailed information about the advertisement, The web server having the advertisement function, And an advertiser web server connected to the web browser determined by the user selection information received from the web browser. An internet advertising device in an internet shopping mall, An advertisement information database storing the payment currency advertisement contents; An input form database for storing a web page representing a payment input form including at least a payment currency type input field to obtain information necessary for payment from a user, and including a plurality of payment currency selection buttons in the payment currency type input field; And When the user requests, the web page is delivered to the web browser through the Internet for display, the payment currency advertisement contents prepared using the advertisement information database in relation to the desired payment currency is displayed, and the user selects a payment currency button. Internet advertising apparatus in the Internet shopping mall, characterized in that it comprises a payment server having an advertisement function for receiving a selection. In the Internet advertising method for providing an advertisement in an environment connected to the Internet, (a) preparing web pages representing various types of input forms with input fields for receiving user input to obtain necessary information from a user; (b) pre-filling advertisement contents prepared using an advertisement information database in the input fields; (c) transmitting the web page requested by the user among the web pages to a web browser provided by the user through the Internet and displaying the web page; And (d) when the user inputs an initial character in an input field in a web page displayed through the web browser, deleting the advertisement content pre-filled in the step (b). The method of claim 8, wherein the web pages prepared in step (a), A hyperlink corresponding to a web page provided by at least one advertiser web server that provides detailed information about the advertisement contents, After the step (c), if the user selects the link information on the advertisement content through the web browser, connecting the selected advertiser web server to the web browser. In the Internet advertising method for providing an advertisement in an environment connected to the Internet, (a) preparing input fields for receiving user input to obtain necessary information from the user, and preparing web pages showing various types of input forms including at least one advertisement view button together with advertisement usage instructions; (b) transmitting the web page requested by the user among the web pages to a web browser provided by the user through the Internet and displaying the web page; (c) if a user selects a desired advertisement view button on a web page displayed through a web browser, writing advertisement contents prepared in the input fields using an advertisement information database; And (d) when the user inputs initial characters in the input box, deleting the advertisement content written in step (c); The advertisement usage guide includes information informing the user of a benefit given when the user selects a desired advertisement view button. The method of claim 11, wherein the web page prepared in step (a), A hyperlink corresponding to a web page provided by at least one advertiser web server that provides detailed information about the advertisement contents, After the step (c), if the user selects a link to the advertisement contents through the web browser, connecting the selected advertiser web server to the web browser. An internet advertising method for providing an advertisement at the time of payment of a purchase in an internet shopping mall opened for e-commerce, (a) preparing a web page showing a payment input form including at least a payment currency type input field to obtain information necessary for payment from a user, and including a plurality of payment currency selection buttons in the payment currency type input field; (b) forwarding the web page to a web browser provided by the user through the Internet and displaying the web page at the user's request; And (c) if the user wants to view advertisement contents of the settlement currency in relation to the plurality of settlement currency selection buttons, displaying the advertisement contents prepared in the settlement currency using an advertisement information database; Internet advertising method.