KR20000050169A - Common marketing system and thereof method - Google Patents

Abstract

PURPOSE: A common marketing system and method is provided to achieve a further advanced marketing system by introducing a common marketing and, at the same time, configuring the online and the offline in the database business. CONSTITUTION: Affiliation is made with all sorts of groups and allied organizations(S1). Based on the databases of all sorts of groups, affiliation is made with national chain stores(S2). Investors are collected to carry out rentals for the reserved chain stores(S3). In-bloc affiliated stores are reserved by a business explanatory meeting and branch office presidents are collected(S4). Members are collected for mobile phone subscribers through an internet site(S5). The members selects and appoints a usage purpose for reserve funds reserved to their accounts(S6). The members, using the affiliated stores, show their mobile phone number in payment and make reserve funds reserved in their accounts through card readers(S7). The usage specifications of the reserve funds are announced through the internet or advertising media(S8).

Description

Common marketing system and method

The present invention combines the current card checking system (VAN) with additional functions using new technology, not the concept of point earning business by the existing card, but by introducing the accounting earning system that accounts for the number of individual mobile phones, the reserves for personal use Rather, it relates to a joint marketing system and method that can lead to the raising of public interests and contribute to the promotion of sound citizenship and social change.

In addition, the present invention is to use the member database to deploy the application business, including the Internet business and to lay the foundation for joint business development with other companies.

In general, there are difficulties in accounting for the payment of fees due to the use of banking network VANs such as KICC, KSVAN, KOVAN, NICE, POS BANK, etc.

For example, an existing credit card generates a profit of 3 to 5% as a card fee even if you pay a van fee of 100 won for at least 10,000 won.

However, the credit card is a small payment, so even if you pay less than 10,000 won, the credit card fee is 1 to 2%, so the amount is less than the deficit.

In addition, in order to make up for the deficit due to the problem of Van Fee payment, it is difficult to secure affiliates and members since the affiliates receive affiliate fees or receive membership fees and annual fees.

In addition, other credit card companies are not limited to planning and management, lack of sales capability, immaturity of system utilization, fund management, insufficient understanding of the Internet, and multi-functional accumulation business based on the Internet, but are simply limited to one item of "earning". It is not possible to activate due to the analog method of operation.

SUMMARY OF THE INVENTION The present invention has been made to solve such a conventional problem, and an object of the present invention is to establish on-line and off-line while introducing joint marketing in the database business that most Internet companies are carrying out. It is to provide a joint marketing system and method that enables more advanced marketing in the database business.

It is another object of the present invention to provide a joint marketing system and method that can lay the foundation for the on-line market business based on complete marketing of the off-line market.

It is still another object of the present invention to provide a joint marketing system and method for introducing a differentiated marketing system to perform public service projects together to create a fund for neighbors in need and to join the people who have come together.

1 is a view showing the configuration of the present invention joint marketing system

2 is a diagram showing the system utilization of the present invention

3 is an operation flowchart according to the joint marketing method of the present invention.

4 is a view showing the partnership with various organizations and associations, including the welfare organization of the present invention

5 is a view showing a nationwide chain store partnership based on various groups D / B of the present invention

Figure 6 is a view showing the rental of each item to the merchants secured by the investment of the present invention recruited

Figure 7 is a diagram showing the recruitment of branch offices nationwide by the project description circuit of the present invention

<Explanation of symbols for main parts of drawing>

1,11 Members 2,15 Cell Phones

3: check period 4: earning host

5: Member Database System 6: Internet Site

10: host 12: branch

13: Franchise order system 14: cash back

16: business management department 17: affiliated stores

Co-marketing system of the present invention for achieving the above object, a member having a mobile phone and subscribes separately, a checker to check the number of the mobile phone when the member uses the merchant, and the reserve according to the mobile phone number check of the checker And a member database system that stores and stores various information about the member connected to the accumulation host, a mobile phone, and an Internet site, and the member database system and the member. It is characterized by comprising an Internet site connected to the Internet to perform the Internet.

In addition, the joint marketing method of the present invention, in association with various organizations and associations, including welfare groups, associations for the disabled, sports organizations, etc. setting up 10% of the designated points, direct selection of the support target, 5% support for the sponsoring group, the association for the disabled Affiliated with McDonald's, convenience stores, catering associations on the main server (nwise) based on database of welfare organizations, sports organizations, etc. Recruiting branch offices nationwide that can secure the company, manage franchisees and supply logistics, conduct business briefings, attract members to all 25 million mobile phone subscribers through promotions and events, Selecting and specifying the use of the card, presenting the mobile phone number when using the member merchant card checker Steps to earn it in their accounts and features yirueojim the usage of reserves on a monthly basis as a step to notify members via the Internet, advertising media, etc.

The present invention secures an affiliate store in securing an affiliate store, utilizes a nationwide network organization and door-to-door sales, allows each member to recommend a regular store, and conducts an event for the affiliate store to participate as an affiliate store by itself, and various clubs. And by recruiting and establishing a group, it is characterized in that to secure affiliates through activities in each company that is granted donations.

The present invention in the use of the mobile phone, it is possible to earn by using the mobile phone, establish a linkage business between the mobile phone and various membership cards, and pursue a lottery service (sports, entertainment) business and advertising service business through the mobile phone In addition, it utilizes the ID and password using a mobile phone and can be applied to the credit card business.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a system configuration of the present invention, a mobile phone having a mobile phone, and a member 1 who has separately subscribed, a checker 3 for checking the number of the mobile phone 2 when the member 1 uses the affiliated store, and Accumulation host (4) for separating the deposit according to the check of the checker (3) for personal and social public use, and connected to the accumulation host (4), mobile phone number (2), Internet site, etc. And a member database system 5 having information, and an internet site 6 connected to the member database system 5 and member 1 to perform the Internet.

2 is a view showing the application range of the system according to the present invention, the member 11, the branch 12, the nationwide franchise ordering system 13, the cache back 14, mainly on the host 10 of the NWISE The mobile phone 15, the business management unit 16, affiliated stores 17, etc. is configured to carry out on-line market building marketing using the database built.

The present invention configured as described above will be described in detail with reference to FIG. 3 and FIG. 4 to FIG.

First, in cooperation with various groups and associations, including welfare organizations (step S1), which is shown in Figure 4, NWISE 24, including the disabled association 21, welfare organizations 22, sports organizations 23, etc. Connect with the mobile telecommunications company 25 through.

And affiliated nationwide chain stores based on the database (D / B) of various groups (S2 step).

That is, as shown in FIG. 5, NWISE 24, for example, McDonald's 27, convenience store, based on the database 26 of disabled people's association 21, welfare organization 22, and sports organization 23. (28) We cooperate with chain stores such as restaurant association 29.

In addition, rental is performed for each item to the franchisees recruited by the investor (step S3).

That is, as shown in Figure 6, receives a predetermined amount per account between the NWISE 24 and the investor 30 and provides a certificate of rights for a predetermined period, between the NWISE 24 and a number of affiliated stores 31 Supplying the items and raw materials to the affiliated stores 31 at the affiliated store 31 provides a deposit and a monthly fee to the NWISE 24, where the deposit is returned after a certain period of time.

Here, if a merchant becomes a grant, such as providing consulting, building a free homepage, participating in an event for the merchant, and the like.

Subsequently, as shown in FIG. 7, a regional office affiliated shop 31 is secured, the regional office affiliated shops 31 are managed, and regional branch offices 32 which can supply regional logistics are recruited. (Step S4).

In addition, in securing the affiliated store 31, the affiliated store 31 is secured by utilizing the nationwide network organization and door-to-door sales, each member is recommended a regular shop, and an event is conducted for the affiliated store 31. Participate as an affiliated store 31 by themselves, and by establishing and subscribing various clubs and organizations to secure the affiliated store 31 through activities in companies that are granted donations.

As such, in the state in which the step S4 is prepared in step S1, the member 1 is recruited to mobile phone subscribers in the country through the Internet site 6 (step S5).

Here, the construction of the Internet site (6) performs content planning and production in connection with the use of the reserves, such as lacking children, unpaid elderly or homeless, unemployed.

At the same time as the opening of the initial site, membership recruitment is carried out through general media advertisement / public relations, joint marketing with mobile carriers by utilizing mobile phones as a medium, and increase of interest factors through active events throughout the year. Encouraging member (1) to differentiate itself from other ongoing business models.

At this time, in using the mobile phone, it is possible to earn by using the mobile phone, establish a linkage business between the mobile phone and various membership cards, pursue a lottery service (sports, entertainment) business and advertising service business through the mobile phone, It uses ID and password using mobile phone and can be applied to credit card business.

The members (1) to select the designated place of use of the reserves to be credited to their account at the same time joining, and the designation at this time can be changed on a monthly basis (step S6).

Here, the use of the reserve is composed of personal use and social public use, and it is induced to be designated as a use for public interest donation with the basic purpose, and does not impose a force.

Members (1) to present the mobile phone number (2) at the time of calculation using the merchant (31) to earn a reserve in their account through the card checker (3) (S7 step).

At this time, the earning rate is different for each affiliated store 31, the affiliated store 31 is concluded by focusing on the stores of the industry in which frequent consumption.

Here, the recruitment of merchants 31 is an important factor in which the accumulation occurs, the terminal upgrade through ROM replacement, and complement the development of the existing credit card company's strategy to secure affiliates 31, the initial membership ( 1) Minimize the dissatisfaction of members (1) by attracting affiliates 31 so that recruitment is more advanced.

In addition, the use of the reserves are notified on a monthly basis by using the Internet, advertising media, etc. and improves the reliability of the member (1) through the transparency of the deposit points and feedback of the results (step S8).

The business process of the part related to the accumulation establishes the system with the aim of automation.

Here, the use of the reserve should be made at the same time as the planning / production of the Internet site (6), and continuously developed and presented through various hierarchies and recommendation of the members, and the interest of the members by presenting the use for the current situation and the environment at the time. Induce.

In the present invention, the expected revenue can be largely divided into three parts: paid service, advertising fee, and earning fee. Among these, paid service is revenue from providing paid service to members after the foundation of the future business is established, and advertising fee is a banner in the site. Revenue from advertisements, event sponsorship advertisements, and other forms of Internet-based advertising, and the earning fee is the revenue that is set at a certain rate of the amount to be accumulated when using merchants.

As described above, the present invention provides on-line and off-line simultaneously with the introduction of joint marketing in the database business that most Internet companies are conducting at the time when many Internet companies are continuously developed in the rapid development of the Internet business. It has the effect of realizing more advanced marketing in the database business by building the system, and laying the foundation for the on-line market based on the perfect marketing of the off-line market.

In addition, the present invention has the effect of introducing a differentiated marketing system to carry out public utilities together to create funds for the disadvantaged neighbors to join the people who have come together.

Claims (4)

Members who have a mobile phone and subscribe separately, A checker for checking the number of the mobile phone when the member uses the merchant; Accumulation host for accumulating the deposit according to the check of the mobile phone number of the checker for personal use and social public use, A member database system connected to the earning host, a mobile phone, an internet site, etc., and storing various information about the member; A joint marketing system comprising the member database system and an Internet site connected to the member to perform the Internet. The method of claim 1, wherein when securing the affiliated store, the affiliated store is secured by using a nationwide network organization and door-to-door sales, each member recommends a regular store, and an event is conducted for the affiliated store to participate as an affiliated store. And joint marketing system, characterized in that by recruiting and establishing various clubs and organizations to secure affiliates through activities in companies that are each donated. According to claim 1, It is possible to earn by using the mobile phone, establish a linkage business between the mobile phone and various membership cards, pursuing the lottery service business and advertising service business through the mobile phone, ID and using the mobile phone and Co-marketing system, characterized in that the password can be applied to the credit card business. First stage in partnership with various organizations and associations, including welfare groups, A second step of cooperating with national chain stores based on the databases of the various groups; The third step of recruiting investors and renting items to the acquired franchisees; 4th stage to recruit and manage branch offices nationwide to secure and manage franchisees in the region and provide logistics. Step 5 of recruiting members to mobile phone subscribers nationwide through publicity and events through the Internet, Step 6 in which the member selects and designates the use of the reserve, The seventh step of presenting a mobile phone number when using the merchant to earn in your account through a card checker, A joint marketing method comprising the eighth step of informing the member of the use of the reserve on a monthly basis by using the Internet, advertising media, and the like.