KR20000037448A - Total network franchise - Google Patents

Abstract

PURPOSE: A managing method is proposed to minimize stock and the cost of goods, and to low the purchase price of final consumers by constructing a system chained with same brand name and design among different business types about all the processes from producers through final consumers. CONSTITUTION: A whole commercial area is divided into small areas according to the region in which commercial power is formed. Multiple integrated chain shops with the same brand name and design, which have respective specialized goods and service, are constituted. After an internet site related to the integrated chain shops is constructed, direct one-to-one transaction between the chain shop and a customer is accomplished. An administrator of a chain informs a request customer of the information about requested merchandise and service through internet site, and at the same time, transmits the information to a nearest chain shop to the customer. Consumers and sellers can be directly linked each other, and stock information automatically recognized by computers can be immediately sent to a specialized production chain by this method.

Description

Integrated network chain operation method with same business and trademark design {Total network franchise}

The present invention is a defect of the existing sales and service and other chain operation method and the Internet

To achieve maximum efficiency by eliminating shortcomings of trade distribution and adding up the merits

This is a method of operating an integrated franchise in this industry.

Existing sales methods and services had excessive expenditure on advertising fees and limited customer acquisition, and it was difficult to obtain information on economic flows across society due to the obstructive tendency of unit stores. In addition, the existing chain operation is focused on the sales method limited to a specialized single item. Of course, the existing method has advantages such as increasing the awareness of a chain store that provides consumers with specialized products and services, or easy management due to easy central control. However, since the existing chain operation method is limited to goodwill of individual chain stores, i.e., only a limited number of chain stores can be entered in all commercial zones.

The disadvantage is that the advertising costs are excessive. General individual stores are small

Logistics delivery system is adopted.

Because of this, the logistics efficiency was very low.

On the other hand, the method of trading goods and services through the Internet, from the point of view of the consumer,

The information on Korea was too indirect, the logistics distribution process was slow, and the traits of responsibility such as the change of characteristics and A / S in the distribution process were unclear. sure

These businesses can be franchised in the form of cooperative stores to induce direct commerce.

Although some problems are solved, direct management and

The satisfaction of satisfying service needs cannot be raised.

The present invention is a method of such existing sales and services, chain operation and other methods of Internet trading

Eliminates problems arising from operations and the first half from producer to end consumer

The process is to establish a system that is chained with the same trade name and trademark among all industries and to minimize inventory and logistics costs and to lower the end purchase price of goods.

It is an object of anti-invention.

In order to satisfy these requirements, the present invention categorizes trade zones by region and each zone.

Create a number of integrated chain store networks with signboards designed with the same trade names and trademarks, each with specialized handling items and services, and share information

Psychological solidarity, increased image effects, and mutual advertising through cooperation

By establishing an internet sales site with the same trade names and trademarks as the signboard design of the chain network, customers can quickly and directly respond to the related branch chain stores at 1: 1 distance to customers connected to this site. Psychological to

Its purpose is to increase satisfaction and drive sales.

For example, when specialized businesses such as Amart, B Bakery, C Chicken, D Dumpling, E Pizza, Beauty Salon, G Restaurant, H Toys, etc. have different trade names and trademarks, advertising, delivery, and integrated management are difficult. They must also advertise individually and have a separate delivery staff and system for small orders. Such a system has a large gap between visits and usage frequency by time zone or season.

It is very irrational in terms of the efficiency of preparation. X-Mart X Bakery is unified the same specialty store in the same commercial area with the same trade name and trademark sign image of X.

X Chicken X Dumpling X Pizza X Beauty Salon X Restaurant X Toys etc.

If so, it is easy to build a delivery service system with high cooperative tendency.

Improved confidence and psychological satisfaction to customers, and within the same business

Delivery system of total average value because delivery service volume is distributed

Smooth maneuverability can be maintained with resources alone, resulting in reduced logistics costs.

The entire chain operator is a product and service commissioned through the established Internet site.

Inform the client of the information and immediately place it closest to the customer

At the same time, this information is sent to chain stores that specialize in merchandise services.

One-to-one connections allow direct transactions to be made.

Because a business is networked with one trade name and trademark in the same trade zone

To meet the diverse information needs and direct purchase needs of all buyers

It effectively satisfies the overall sales improvement expectations.

The present invention classifies the whole commercial area into subdivisions divided into sub-regions,

Multiple integrated chain stores with the same trade names and trademarks, each listing a specialty product and service

And establish an internet site related to this, and then directly

It is a one-to-one connection so that effective transactions can be made.

The chain operator informs the requesting customer of the goods and services requested through the Internet site, and immediately sends this information to the chain of goods and services that are located closest to the customer to connect the buyer and the seller directly. Recognized inventory information is immediately transferred to a specialized manufacturing chain.

Customer's personal information and transactions generated are centralized through the terminals of each store

Network, and the data of this transaction is collected by the customer.

Ensure that other stores with trademarks are always provided with the same service

The overall sales improvement effect will be derived. It also integrates the chain to each individual member

Receive the membership recognition fee for membership cards with the same trade name and trademark.

To facilitate the recognition of member information in the chain store network and to improve other trade terms

It is designed to have indirect advertising effect by having customers always have a recognition mark.

will be.

The effect of integrated network chain operation should be marked by specialized industries within a certain area,

From the standpoint of a chain manager

You can secure a large number of chain stores and spend a total of advertising costs

It can also reduce the effectiveness of advertising.

In addition, since the network chains are tied together under the same trade name and trademark among these industries, mutual economical complementation and information exchange are facilitated.

Since it is located in a cluster, it can maximize the advertising effect in terms of brand awareness in the region.

On the other hand, the Internet provides information on the composition of the integrated chain, handling goods and other services.

By constructing the site and analyzing the customer data ordered or requested through it,

This information is sent to the terminal of the chain of related items located at the shortest distance.

If a chain store with the same trade name and trademark is directly connected to a customer in a 1: 1 relationship, customers can get the maximum satisfaction because the criteria for selecting the goods or services they want are by direct commerce. Other return processing

Responsible materials such as problems are clear and the direct and indirect sales methods are mixed, which reduces the operating cost and logistics costs, which can reduce the final consumer unit price.

In addition, the customer's transaction results are processed centrally through the network and subsequently reduced.

It gives customers the opportunity to choose a different kind of product or service.

When selecting these integrated network chain stores with the same trade name and trademark design signs

This can increase the likelihood of use. As a result, all the chain stores

Regarding the internal operation form of the chain, such as the size of each, or operation by sole or direct management

The external view that customers see without this means that these systems

Planting fruit trees and giving confidence to lead customers' attention and choice

will be.

Claims (3)

A number of producers and sellers dealing with different specialty items indicate the specialty However, they all operate with the same shape of trade mark and trademark design signage, so that even if they are in different sectors, the same sense of belonging, trademark, etc. Integration of industries with the same trade name and trademark design signage configured for organic cooperation Network chain operation method. Information on interdisciplinary chains with the same trade name and trademarks as in paragraph 1. Other goods and services We have an informative internet site that can be used to After analyzing this information, the information is sent to On_line computer, a specialized merchandise chain store with the same trade name and brand located at a close distance from the customer. A method of buying and selling goods and services that allows direct trade with each other. After issuing a membership fee table to customers registered in the integrated business network with the same trade name and trademark as in paragraph 1, and centralizing the individual business performance of the customers using the integrated chain network. Based on this data, we can give some benefit to our customers. A business method that encourages the use of stores in the same trade name and trademark chain.