KR20000037067A - Formation and management manner for enterprise combination shoppingmall website which can support the duality of B2B, B2C marketing and the function of enterprise individual marketing. - Google Patents

Abstract

PURPOSE: A sales network web site of a business combined product is provided, so that minor enterprises which can not build/operate independent product sales network web sites can sell independent internet usage products with cheap costs, and so that the minor enterprises can sell the products in small amounts or large amounts by using a business-to-customer/business-to-business dualized sales system, and the minor enterprises can share customers to each other to perform a common marketing by publicizing reserve fund managements. CONSTITUTION: A sales network web site of a business combined product has a product sales network web site managing structure. Many enterprises, distributors, product sales agents are directly connected to an enterprise combined shopping mall system. A system manager manages the enterprise combined shopping mall system. The product sales network web site managing structure links a service between transporters and electronic payment solution enterprises. The enterprise combined product sales network web site investigates whether products are appropriate in the system manager. A database has classified information and products information. The sales network web site is dualized to business-to-business and business-to-customer. The sales network web site jointly manages reserved funds of the product sales agents.

Description

Formation and management manner for enterprise combination shoppingmall website which can support the duality of B2B, B2C marketing and the function of enterprise individual marketing.}

The present invention deals with independent sales activities of a single product sales network website (Internet shopping mall), which is an association of independent companies, distributors, and individuals, and dual sales activities of B2C (business to customer) and B2B (business to business). It is about how the website is supported and how it is operated. Several companies that want to sell products on the Internet register their products on one product sales network website, but each product's sales activities such as data management and customer management for each product are applicable. The company can handle and support the dual sales of customers and business for each product, so that not only small sales but also large sales opportunities, each company's customers can be mutually shared and serviced to customers. The reserve will be shared.

The present invention enables small and medium-sized businesses that do not have the ability to build and operate independent product sales network websites to conduct product sales sales activities through the internet independently at low cost by using the corporate federation product sales website. In order to be able to join forces, to sell a large amount of goods through the Internet, and to share their customers with each other.

The present invention deals with independent sales activities of a single product sales network website (Internet shopping mall), which is an association of independent companies, distributors, and individuals, and dual sales activities of B2C (business to customer) and B2B (business to business). It is about how the website is supported and how it is operated. In particular, it is a communal feature that allows multiple companies to independently distribute their products in small and large quantities on a single product sales website, while sharing customer and sales capabilities with each other.

Conventionally, the operating method of the website for the sale of Internet products, in the case of Hansol Shopping Mall (www.csclub.com), the product provider only requests sales and all sales activities should be in accordance with the operating method of Hansol Shopping Mall. That is, the product provider cannot directly change information such as the unit price, specifications, and customer management of the product, and mass distribution in the system is impossible. In the case of the Wit Mart shopping mall (www.withmart.co.kr), it is also the same as the Hansol Shopping Mall, and it is common for a product provider to support only a small amount of distribution depending on the operating method of the shopping mall.

However, the conventional technology does not support B2B and does not support independent sales activities of several companies registered in one shopping mall, so if a company wants to do independent sales activities through the Internet, it is expensive to construct its own shopping mall. And there is no opportunity for mass distribution over the Internet.

The present invention has been invented to solve the problems of the prior art, the object of the present invention is the small and medium-sized businesses that do not have the ability to build and operate an independent product sales network website, independent sales activities for Internet use at low cost The system design of the corporate federation network for the corporate federation network so that it can work together to create a coalition, to unite the forces and to sell large quantities of goods over the Internet, as well as to share each other's customers. And to provide a way of operation.

As a technical idea for achieving the object of the present invention, the present invention is a corporate federation product sales network website that supports the dualization of B2B, B2C and independent sales activities.

1 is a schematic configuration diagram representing the overall operation of the corporate federation product sales network website.

2 is a schematic flowchart representing a product registration procedure of a company's product sales network website.

3 is a schematic configuration diagram of a product information management database of a corporate association shopping mall.

4 is a schematic flowchart of a binary sales system of B2C and B2B.

5 is a schematic flowchart illustrating a reserve system operation method of a corporate federation product sales network website.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a schematic configuration diagram representing the overall operation of the corporate federation product sales network website. As shown in FIG. 1, a corporate federation product sales network website has a number of companies, distributors and soho products directly connected to the corporate federation shopping mall system 20. Therefore, merchandise sellers can directly manage product management such as registration and modification of their products and customer management such as input of shipping information and response to customer inquiries, and can receive various information such as order information directly from the system. Can be. The system manager 10 is responsible for the overall operation such as the development of the corporate federated shopping mall system 20 and service support of a merchandise sales company, such as a circle 30 with a dotted line. The electronic payment solution company 40 only provides and manages solutions for electronic payment. The delivery company 40 is responsible for the delivery of the goods at the time of customer delivery.

2 is a schematic flowchart illustrating a product registration procedure when a company wants to register a product on a product sales network website. As shown in FIG. 2, when the company 110 submits the product registration application 120 in writing or online, the system manager 10 examines the suitability such as whether there is a legal problem (130) and then the problem. If there is a non-conformance notification to the company (110) and if appropriate to notify the appropriate. The company 110 registers information 140 on the product online when it is notified that the product is suitable. If a company does not have the ability to register product information online, the system manager 10 receives the product information from the company 110 and registers it in the system 20. The registered commodity information analyzes commodity information data such as a registered company, a commodity title, commodity price, commodity specification, etc. in the system 20 and inputs data into the database 160.

3 is a schematic configuration diagram of a product information management database of a corporate association shopping mall. As shown in FIG. 3, the database for commodity information is composed of four stages: classification, subclassification, company, and commodity information. In order to reduce the load on the database as much as possible, classification 1 (210), classification 2 (220), classification 3 (230) and the like is composed of each database. The database structure for each classification consists of subclasses such as subclass1 (240) and subclass2 (250), as in class1 (210), and the subclass is defined as company A (as in subclass1 (240)). 270) and company B (280). The company is composed of commodity units such as commodity 1 310 and commodity 2 320 as in company A 270. The product unit includes product information such as a product name, a product price, a product specification, and a product review. When company A registers a product in subclass 2 (250) of classification 1 (210), company A (270) is created in subclass 2 (250) and product 3 (300) is created in subclass as shown in FIG. . As such, the database is organized into enterprise units following the classification and subclassification. Therefore, if the company A (270) enters the manager mode for the product information and wants to modify, add, or delete the product information of the product 1 (310) in the classification 1 (210) and the sub classification 1 (240), the menu item of the manager mode is selected. If you select category 1, sub category 1, and product 1 in order, you can view information about the product 1 and modify, add, or delete the information. Similarly, if the company A (270) enters the manager mode for the product information and wants to modify, add or delete the product information of the product 3 (300) in the classification 1 (210) and the sub classification 2 (250), the menu item of the manager mode is selected. This can be done by selecting Category 1, Subclass 2 and Product 3 in this order.

4 is a schematic flowchart of a binary sales system of B2C and B2B. As shown in FIG. 4, if the customer 410 does not want to purchase 430 for the product after the product search 420, the process returns to the product search again. Conversely, if you wish to purchase a small amount (440) or a large amount (500) can be selected. When the small amount 440 is purchased, the purchase information 450 such as a product name, a product price, and a purchase quantity is entered into the system 20, and the system 20 requests the customer 410 to make a payment 460. The payment information is stored in the system 20 and the system 20 transmits the purchase information to the system manager 10 and the company 110. The system manager 10 delivers the purchase information to the company 110 through e-mail, fax, and telephone. The company 110 delivers the product to the customer 410 through the delivery company 50 according to the purchase information. If the customer 410 wants to purchase the product in bulk 500, the customer 410 enters the purchase intention 510 into the system 20, and the system 20 delivers the purchase intention information to the company 110. do. The company 110 transmits the sales information 520 such as a detailed product supply price for the purchase intention to the customer 410. When the customer 410 wants to purchase the sales information 520, the customer 410 transmits the purchase information 540 to the company 110.

5 is a schematic flowchart illustrating a reserve system operation method of a corporate federation product sales network website. When the customer 410 makes a payment 610, the reserve 620 is stored in the system management company 10 and the commodity price 630 excluding various fees and reserves 620 is sent to the company 110. The reserve 620 is applied to the customer 410 at the next product purchase 640 so that the customer 410 pays the balance excluding the reserve 620 in the purchase price of the product. The balance 650 paid by the customer 410 and the reserve 620 applied when the product is purchased are delivered to the company 110 as the product price 660. At this time, a new reserve 670 generated when the product of the customer 110 is purchased is stored in the system manager 10. In this way, the process under the dotted line of FIG. 5 is repeated.

As described above, the present invention enables SMEs that do not have the ability to build and operate an independent product sales network website to conduct independent internet sales product sales activities at a low cost by using the corporate federation product sales network website. Low cost and high efficiency of marketing by enabling B2B and B2C's dual sales system to not only sell small quantities of products but also to sell large quantities, and to publicize savings funds to share customers and enable joint marketing. It is effective to have.

Claims (5)

In a corporate federation network In the corporate federation shopping mall system, a number of companies, distributors, and SOHO products are directly connected to the system, managed by the system administrator, and linked to the services of the delivery company and the electronic payment solution company. How the system administrator reviews the suitability of the product, Database containing classification information, product information, Binary sales system of B2C, B2B; A corporate federated merchandise sales website comprising a method of co-managing reserves for a customer of a merchandise vendor, wherein the corporate federation merchandise website is characterized by the website operating structure, manner of operation, database, and sales system. In the system described in claim 1, the product sales network website operation structure is directly connected to a number of companies, distributors, soho, such as product sellers to directly modify, add, or delete the product information to the product sellers The system manager is only responsible for smooth website operation such as technical support for product sellers and conformity review of goods, and it handles delivery and payment by linking services of shipper and electronic payment solution company. Product sales network website operation. In the system according to claim 1, the database containing the product information is composed of four stages: classification, sub-classification, company, and product information. The product information includes a product name, a model name, a product characteristic, a product description, a product specification, Contains product related information such as product manufacturer, product price, etc. Each category has independent database, and sub-category contains product information in company unit. The system of claim 1, wherein the sales system is characterized in that dual product sales activities of B2B (corporate-to-company) and B2C (corporate-to-customer) are possible. In the system described in claim 1, the method of operating the reserve system manages the reserves for the customers of all the companies registered on the product sales network website by the system manager, so that the reserves are applied to any company's products purchased on the website. How reserves operate with benefits.