KR20000030743A - A Secret Warrant Insert of Banner Advertisement Process - Google Patents

Abstract

PURPOSE: A message inserted banner advertising method using a wav.file is provide so that any computer user can make an advertisement by using a message inserted banner advertising with a wav.file and the mouse function of a flash, which can be produced easily by computer users. CONSTITUTION: If an internet user operates the web browser program and configures the internet environment on the monitor, a homepage comprising a message inserted banner using a wav.file is displayed. When the user moves the mouse pointer to search desired information, the position of the mouse pointer passes by the message inserted banner domain using the wav.file(P110-P120). At this moment, roll-over event defined to the mouse event of a flash is executed, and an associated wav.file among the data of database of the server storing wav.files is transported through the speaker or headset of the user computer(P130).

Description

Secretａｖ.A Secret Warrant Insert of Banner Advertisement Process using File

The present invention relates to a message insertion type banner advertisement technique using a wav. File, and more particularly, to inserting a wav. File type of advertisement text and a single message into a banner advertisement using a page of a site on the Internet. To provide an advertising method through the auditory stimulus.

In general, the advertising technique on the Internet is the most common form of simple image banner, when Internet users click on such a banner advertisement, there is an advertisement that displays the contents of the advertisement provided by the advertising provider. Techniques for advertising by providing certain benefits to Internet users through games on the Internet have emerged.

However, these advertising methods have many disadvantages compared to many advantages.

First, in the banner-type advertisement method, once a banner advertisement is exposed to an Internet user more than once, the lifetime of the advertisement is shortened since the internet user is almost unlikely to click on the same banner.

Moreover, the trend of these days should be considered that the probability of internet users clicking on a banner is very low, unless a special event is held.

Second, the problem with the advertising technique through the game on the Internet is that many Internet users who surf the information are disregarded because the nature of the site that performs such advertisement is only the advertisement.

In addition, due to the nature of the site, due to the payment of a lot of prizes and cyber money, the advertiser has no choice but to bear much cost burden compared to the existing advertising method.

The present invention has been made to solve the above problems, the most common banner advertising among the advertising method on the Internet, a wav. File that can be produced by any computer user and a message insertion type banner advertisement using the mouse event function of Flash The purpose of the present invention is to increase advertising effectiveness due to cost reduction and auditory stimulus, and to provide a way for anyone to easily produce advertisements.

1 is an explanatory diagram showing a banner advertisement inserted a wav. File according to the present invention,

2 is an explanatory diagram showing a manufacturing process of a wav. File according to the present invention;

3 is an explanatory diagram illustrating a flow of a banner advertisement in which a wav. File is inserted according to the present invention.

According to the present invention, the banner is connected to a site using a message insertion banner advertisement technique using a wav. File via a computer, when the mouse moves to the area of the banner in the process of the information search by the Internet user, the banner The message inserted in the advertisement is achieved by a method of audibly recognizing the Internet user through a speaker or headset of the computer through a sound card connected to the computer of the Internet user.

Here, in order to increase the efficiency of the advertisement method, it is preferable that the Internet user does not click the message insertion banner using the wav. File, and the message of the wav. File is transmitted only by moving the position of the mouse.

The implementation of these technologies can be written in a large number of languages or scripts, including JavaScript, Java applets, and Flash.

The most efficient of these is Flash, which has been used for many years to create simple vector animations.

When creating a banner with the Flash movie authoring tool, the concept of "action" and "event" allows the sound to play (action) when the mouse hovers over the banner (event).

In addition, it is possible to stream sound and animation, so that even if the size of the produced flash file is somewhat large, it can be simultaneously executed while being read.

Hereinafter, a message insertion type banner advertisement technique using a wav. File according to the present invention will be described with reference to the accompanying drawings.

1 is an explanatory diagram showing an expression of an advertisement message in a site using a message insertion banner advertisement technique using the wav. File according to an embodiment of the present invention.

2 is an explanatory diagram showing a manufacturing process of wav.file as an embodiment according to the present invention.

3 is an explanatory diagram showing a process of displaying a message insertion banner advertisement technique using a wav. File as an embodiment according to the present invention to the Internet user.

First, the conditions for obtaining the effect of the present invention are connected to a computer on which a web browser for internet access and a program are stored, and a home page installed with a message embedded banner using a wav. File installed on the computer and communicating with the Internet. A monitor for displaying an Internet-only modem, a homepage on which a message insertion banner using the wav. File is inserted, to the Internet user through the computer, a sound card for listening to a message of the message insertion banner advertisement using the wav. Speakers or headsets should be provided.

As shown in FIG. 1, the message insertion type banner advertisement technique using the wav. File is performed by the Internet user running the web browser program using the computer to establish an Internet environment on the monitor. The homepage with the message insertion banner using the wav. file is displayed.

Here, the netizen moves the mouse pointer to search for the desired information.

At this time, the position of the mouse pointer is too large for the message embedding banner area using a wav. File (P110 to P120).

At this time, the Roll_Over event defined in the mouse event of Flash is executed, and the corresponding wav. File in the database data of the server where the wav. File is stored is transmitted through the speaker or the headset of the computer of the Internet user. P130)

Herein, the process of producing the wav. File is performed by a group and an individual providing a message insertion banner advertisement using the wav. File by running the wav. File production tool (S100), and the activated wav. File. Record the message at the request of the advertiser to the production tool (S110), and convert the format of the recorded wav. File into PCM WAV. File format and store it (S120).

At this time, the reason for converting the wav. File format to the standard PCM WAV format is available in most Windows operating systems. In particular, the format of the wav. File supported by Flash, which is an important technical element, is the standard PCM WAV. This is because only formats are supported.

Here, the converted wav. File is edited (S130) and stored in the database of the wav. File storage server in the form of a complete message (S140).

And, the process of displaying the message stored in the wav. File storage server to the Internet user, as shown in Figure 3, the advertiser providing the advertisement provides a message insertion banner advertisement using the wav. File groups and individuals If an advertisement is requested (E100), organizations and individuals providing the advertisement produce a wav. File (E110) and store the produced wav. File in a database of a storage server (E120) (E130).

Here, when the Internet user accesses a site into which the message embedding banner using the wav. File is inserted (E140), when the position of the mouse pointer is over the area of the message embedding banner advertisement using the wav. File, the stored wav. In the file, a wav. File corresponding to the Roll Over event in the mouse event property of Flash is displayed acoustically to the Internet user.

The present invention provides a message insertion type banner advertisement technique using a wav. File, so that the Internet user can hear the message of the stored advertisement without the user clicking on the banner. It is possible to temporarily solve the box, and to deliver information and awareness of the companies and products providing the advertisement, thereby providing a more improved advertising effect.

In addition, the effect of providing more advertisements can be expected by reducing the burden on the company caused by the existing excessive giveaways and mileage.

And even if this method is not applied to advertising, it is applied to homepage images of companies, individuals, and organizations, and provides a method that can be used to implement more interesting sites.

Claims (2)

In the advertisement expression method using a banner on the Internet, (1) an advertisement expression step using a banner inserting a message using a wav. File; (2) A message insertion type banner advertisement technique using a wav. File characterized by a method of transmitting a message by the Roll_Over event of Flash when the mouse passes over an area of the banner. The method of claim 1, wherein the method for storing a wav. File includes a message insertion type banner advertisement technique using a wav. File, wherein the wav. File is stored in a database according to the content of the banner advertisement.