KR20000030693A - The Method of Advertising System in Mobile Communication System by Using Intelligent Networks - Google Patents

Abstract

PURPOSE: An advertising system configuration method in the mobile communication system using the intelligent network is provided to maximize the effect of advertisement by implementing two-way advertising system that a subscriber transmits an advertisement in call outgoing or end and a user transmits a required signal to the network after receiving the advertisement. CONSTITUTION: When an originator inputs the number of an incoming terminal and pushes a send key, the signal reaches an MSC/SSP(Mobile Switching Center/Service Switching Point) through a base transceiver station and a base station controller(200). The MSC/SSP requests the advertising service subscription check of a subscriber to a VLR(Visitor Location Register)(201). Checking the service subscription(202), the MSC/SSP requests advertising service to an SCP(Service Control Point) in the case of an advertising service subscriber(203). The SCP transfers an advertisement to the subscriber through an SMS(204). The subscriber informs the network that the advertisement has been received(205,206).

Description

The method of advertising system in mobile communication system by using intelligent networks

Recently, it has been pointed out that the effectiveness of advertisements targeting unspecified masses such as TV and newspapers is rapidly decreasing, and this is why the targets of advertisements are shifting from unspecified masses to specific persons. That is, a method of providing a profit to both an advertiser and a user by providing an advertisement to a user who subscribes to a specific service and receiving a discount on a service fee instead of viewing the advertisement is commercially available.

A representative example of an advertisement system in a conventional mobile communication system uses a method of transmitting a plurality of text messages to a subscriber at any time so that the subscriber reads the text message at a desired time later. However, in this method, even though the subscriber does not actually see the advertisement after receiving the text message, the user does not feel any problem in providing the mobile communication service and the network does not have a way to enforce the unidirectional advertisement system. The efficiency of advertising is quite low.

In order to solve the above problems, in the present invention, by using the concept of the intelligent network, the subscriber transmits an advertisement at the time of call origination and termination, and allows the user to send a signal to the network after receiving the advertisement. We will propose a method to implement a to force subscribers to access advertisements.

1 is a configuration diagram of a mobile communication network that can implement an intelligent network service

2 is a flowchart illustrating a procedure for managing customer information in a network when a mobile communication user subscribes to an advertisement service and downloading a subscriber's service subscription state to an MSC / SSP.

3 is a flowchart illustrating a procedure of providing an advertisement service when a subscriber attempts to make a call.

4 is a flowchart illustrating a procedure of providing an advertisement service when a subscriber terminates a call.

1 is a configuration diagram of a mobile communication network capable of implementing an intelligent network service. The mobile communication network includes a mobile terminal (MT) (1), a base transceiver station (hereinafter referred to as BTS) (2), a base station controller (hereinafter referred to as BSC) (3), and a mobile switching center (Mobile Swtching Center). / Service Switching Point: MSC / SSP (4), Visitor Location Register (VLR) (5), Service Control Point (SCP) (6), Home Location Register It is composed of an HLR 7 and a Charging Center 8.

MT means a device that allows a service subscriber to carry and communicate freely. BTS is a device that performs wired / wireless conversion function to communicate with MT wirelessly and communicate with BSC by wire. The BSC controls the transmission of information between the BTS and the MSC / SSP and supports multiple BTSs. MSC / SSP is a device that adds SSP function that can recognize and process intelligent network service to existing MSC function such as MT call setting and release function by connecting to BSC. The VLR is a device that temporarily stores the information of the mobile terminal and the subscriber registered in the area in which it is in charge from the home location register, and may be physically located together with the MSC / SSP or separately. SCP has service processing logic for intelligent network service required by MSC / SSP and is a device that performs the procedure to perform the actual intelligent network service. The HLR is a device that stores permanent information and location information of mobile terminals and subscribers, and performs various functions related to call processing and additional services. CC corresponds to a device that processes the billing information of the subscriber. The MSC / SSP exchanges calls with the Internet, wired telephone network, Taidong telephone network (9) through the gateway MSC and transmits signals with SCP, HLR, CC through the signaling network (10).

2 is a flowchart illustrating a procedure of managing customer information in a network and downloading a service subscription state of a subscriber to an MSC / SSP when a mobile communication user subscribes to an advertisement service.

If the mobile communication user wants to subscribe to the advertisement service, the subscriber applies for advertisement service subscription (100). According to the application method (101), the subscription and application via the homepage access (102), the subscription and application through the service center access (103). The network receiving the subscriber's service subscription request establishes the subscriber's service subscription in the subscriber service profile, which stores the attributes of the subscriber's services in the HLR (104), and establishes the service profile of the MSC / SSP in charge of the subscriber. Download it to the VLR (105).

3 is a flowchart illustrating a procedure of providing an advertisement service when a subscriber attempts to make a call.

When the caller enters the number of the called terminal and presses the SEND key, the caller reaches the MSC / SSP via the base station and the base station controller (200). The MSC / SSP requests the subscriber to subscribe to the advertising service by the VLR (201). Check the service subscription (202) if the advertising service subscriber MSC / SSP requests the advertising service to the SCP (203), SCP sends the advertisement to the subscriber via SMS (204). Upon receipt of an advertisement (205), the subscriber enters a specific digit to inform the network that the advertisement has been received (206), receives an indication from the SCP of the MSC / SSP instructing the call to proceed (207) and proceeds with the general call setup procedure. Provide the call to the communication subscriber (208).

4 is a flowchart illustrating a procedure of providing an advertisement service when a subscriber terminates a call.

When the call end request is received at the end of the call (300), the originating MSC / SSP delivers the billing-related information such as the terminal number and the call time of the called party to the CC from the time when the call with the called terminal starts. (301). The CC updates the charging information using the information obtained from the subscriber's originating MSC / SSP (302) and transmits the update completion to the MSC / SSP (303). The MSC / SSP forwards the call termination attempt to the SCP (304). SCP receives charging information through CC (305) and sends advertisement and charging information to subscriber via SMS (306). Thereafter, call termination is performed (307).

The present invention can maximize the efficiency of advertising because it is possible to send the advertisement and notify the reception of the advertisement at the time of call origination or call termination, compared to the existing one-way advertising system to maximize the profitability to operators It is expected to give.

Claims (4)

In the advertising system in a mobile communication system using an intelligent network, When the mobile communication user subscribes to the advertisement service, manages the customer's information in the network and downloads the subscriber's service subscription status to the MSC / SSP; Providing an advertising service when the subscriber attempts to make a call; And a procedure for providing an advertisement service when the subscriber terminates the call. The method of claim 1, further comprising: signing up and signing up through a homepage connection (102), signing up and signing up through a service center when a mobile communication user wants to sign up for an advertising service; Establishing a subscriber's service subscription in a subscriber service profile that stores attributes relating to the subscriber's services in the HLR in a network receiving the subscriber's subscription request; And downloading (105) the service profile to the VLR of the MSC / SSP in charge of the subscriber. 2. The method of claim 1, further comprising the steps of: a caller entering a number of a called terminal to reach a MSC / SSP via a base station and a base station controller by pressing a SEND key; Requesting, at the MSC / SSP, the subscriber's advertisement service subscription survey to the VLR (201); Checking the service subscription (202), if the subscriber is an advertisement service, MSC / SSP requests advertisement service from SCP (203) and SCP sends advertisement to subscriber via SMS (204); Upon receiving the advertisement, the subscriber enters a specific digit to inform the network that the advertisement has been received (206); And a step 208 for receiving an instruction to call the MSC / SSP from the SCP (207) and providing a call to the mobile subscriber by proceeding with the general call setup procedure (208). How to build an advertising system in. According to claim 1, When the call is received at the end of the call request (300) In the originating MSC / SSP from the time when the call with the called terminal, the billing-related information such as the terminal number and call time of the called party Passing to the CC through the 301; Updating (302) the charging information using the information obtained from the originating MSC / SSP of this subscriber in the CC and sending an update completion to the MSC / SSP (303); The MSC / SSP forwards the call termination attempt to the SCP (304), the SCP receives the charging information via the CC (305), and sends the advertisement and the charging information to the subscriber via SMS (306); And a call termination step (307).