KR19990068299A - Advertising apparatus using moving images and advertising method using thereof - Google Patents

Abstract

The present invention relates to a video advertisement device and a method for making an advertisement screen look like a movie in a transport device such as a subway moving at high speed, the speed measuring means 10 for measuring the moving speed of the transport means (1) ; Control means for receiving a speed signal measured by the speed measuring means (10); And a driving unit 60 for receiving a control signal from the control unit 20, an advertisement panel 32 on which an advertisement screen is displayed, and a transparent portion 42 and an opaque portion 44 surrounding the outside of the advertisement plate in a box shape. And an advertising frame 30 including a flexible film 40 and rotation means 50 to 53 for rotatably supporting the flexible film 40. The control signal of the control means 20 is included. In response, the rotating means 50 to 53 of the advertising frame 30 are rotated, such that the flexible film 40 rotates at a period corresponding to the moving speed of the vehicle 1 and the billboard 32. It is characterized in that the advertising screen is opened and closed, and because it is possible to advertise the passengers of the fast moving vehicle as a movie like a scene of the movie, it will be more effective than any advertising means.

Description

Video advertising device and video advertising method using the same

The present invention relates to a video advertisement apparatus and a method thereof, and more particularly, to a video advertisement apparatus and method for making an advertisement screen look like a movie in a transportation device such as a subway moving at high speed.

In general, advertising methods include advertisements using mass media and advertisements using outdoor advertising towers or billboards. In the conventional outdoor advertising means, the advertisement method using a billboard is mostly a still image advertisement, and even if the video is used is a device that displays different advertisement screens alternately using one billboard.

Therefore, inside the subway, train, bus, etc., moving at a high speed, there is a problem that can not recognize the billboard installed outside, especially in the case of the subway in the underground passage walls other than the inside of the subway station, it is not effective to install the conventional billboards at all Could not see. This is because even if a billboard is installed on the wall of the dark underpass, passengers inside the subway moving at high speed cannot visually recognize the advertisement screen.

In order to solve this problem, even if a plurality of still images constituting a series of motions are arranged side by side on the underpass wall in order, the subway passenger cannot visually recognize them as a movie. In order to recognize the continuous motion screen like a movie, the recognized visual position must always be in the same position, but passengers in the fast-moving subway always have the visual point in motion, so no matter how many continuous motion images are arranged side by side This cannot be recognized like a movie.

Movies, such as movies, produce a movie by moving a film with a series of screens moving at a constant speed. That is, it is reproduced by dividing it into dozens of moments per second and continuously projecting it on the screen, and the moments divided into short pieces are seen as one connected motion by the afterimage effect of the viewer. However, as described above, the continuous screens are recognized as moving pictures only when they are exposed to time only at certain coordinates. Otherwise, the continuous screens are quickly passed by, so that each screen as well as the moving pictures are not recognized. Therefore, the intermittent movement device which cuts out light at the same speed as the moving speed of a film is essential to a film projection apparatus.

Therefore, by using this inversely, a plurality of still images that make continuous motions on a track or roadside of a vehicle moving in a constant track or direction are installed in sequence, and an intermittent lubrication device that opens and closes each screen according to the speed of the vehicle. Thus, if each screen is visible only at certain coordinates from the moving observer's point of view, the viewer will be recognized as a movie like a movie.

Accordingly, an object of the present invention is to install a billboard consisting of a plurality of still images around a moving track or a moving path of a vehicle moving at a high speed, and to the observer in the vehicle to make these still images look like a movie; To provide that method.

Another object of the present invention is to provide an apparatus and method for providing a video advertisement such as a movie to a passenger inside a vehicle by providing a mechanical means for opening and closing a billboard composed of a plurality of still images at a period corresponding to the moving speed of the high speed vehicle. It is.

Still another object of the present invention is to provide a video advertising apparatus and method that can be advertised as a video by using a flashing light as a means of opening and closing a plurality of billboards at regular intervals.

1 is an overall schematic diagram of a video advertisement apparatus according to the present invention;

2 is a perspective view of a first embodiment of the present invention;

3 is a perspective view of a second embodiment of the present invention;

4 (a) is a state diagram in which an observer is located between a frame and a frame;

4 (b) is a state diagram in which the observer is in the quarter position of the frame;

4 (c) is a state in which the observer is in the ½ position of the frame;

4 (d) is a state diagram in which the observer is in the ¾ position of the frame;

5 is a perspective view of a third embodiment of the present invention using a light emitting source;

6 is a perspective view of a fourth embodiment of the present invention using a light emitting source;

7 is a cross-sectional view showing a state in which a light emitting source of a third embodiment of the present invention illuminates a plurality of billboards;

8 is a perspective view showing a state in which the light emitting source is illuminated from the front of the billboard.

<Description of the symbols for the main parts of the drawings>

1 .. Transport 10 .. Speed measuring device

20 .. Controller 30. Ad frame

32 .. Billboard 34 .. Light board

36 .. light source 40 .. film

42 .. Transparent 44 .. Opaque

50 ~ 53 .. Shaft 60 .. Motor

100. Light source 110. Spectroscopic means

120. Opening and closing means

The video advertising device according to the present invention for achieving the above object,

Speed measuring means (10) for measuring a moving speed of the vehicle (1);

Control means for receiving a speed signal measured by the speed measuring means (10); And

The drive means 60 for receiving the control signal of the control means 20, the advertising board 32 is displayed on the advertising screen, the outside of the advertising board in a box shape is composed of a transparent portion 42 and the opaque portion 44 It includes; the ad film 30, including a sex film 40, and the rotation means 50 to 53 for rotatably supporting the flexible film 40,

In response to the control signal of the control means 20, the rotating means (50 ~ 53) of the advertising frame 30 is rotated, so that the flexible film 40 to the moving speed of the transport means (1) It is characterized in that the advertisement screen of the billboard 32 is opened and closed by rotating at a corresponding cycle.

In addition, in the video advertisement apparatus according to the present invention, it is preferable that a plurality of the advertisement frames 30 are arranged side by side.

In addition, in the video advertisement apparatus of the present invention, it is preferable that the plurality of films 30 of each of the plurality of advertisement frames 30 rotate at the same cycle.

In addition, in the video advertisement apparatus of the present invention, the flexible film 30 is preferably rotated in a direction opposite to the moving direction of the vehicle (1).

Another video advertising device according to the present invention,

Speed measuring means (10) for measuring a moving speed of the vehicle (1);

Control means for receiving a speed signal measured by the speed measuring means (10);

A plurality of billboards 32 in which advertisement screens are displayed and juxtaposed at regular intervals; And

And a light emitting means 100 connected to the control means 20 to illuminate the billboard 32.

In response to the control signal of the control means 20, the light emitting means 100 blinks at a period corresponding to the moving speed of the vehicle 1 to flash the advertising screen of the billboard 32 at a certain period. It is done.

In addition, in the video advertisement apparatus according to the present invention, disposed between the billboard 32 and the light emitting means 100 to evenly distribute the amount of light of the light emitting means 100 to each of the plurality of billboards 32. It is preferable to further include a spectroscopic means (110).

In addition, in the advertising device, it is preferable that the light of the light emitting means 100 is opened and closed at a predetermined period by a separate opening and closing means connected to the control means 20 to illuminate the billboard 32.

Another video advertising device according to the present invention,

Speed measuring means (10) for measuring a moving speed of the vehicle (1);

Control means for receiving a speed signal measured by the speed measuring means (10);

In response to the control signal of the control means 20, a plurality of juxtaposed electronic billboard 32 to display the advertising screen displayed on the surface by the predetermined period by blinking itself at a predetermined period corresponding to the moving speed of the vehicle (1) It characterized in that it includes;

The video advertising method of the present invention,

Measuring a moving speed of the vehicle by using a speed measuring means;

Transmitting the speed signal generated by the speed measuring means to a control means; And

And opening and closing each of the advertisement screens on the surface of the plurality of billboards 32 arranged side by side at a predetermined interval at a predetermined period corresponding to the moving speed of the vehicle using the control means output from the control means. It is done.

In the video advertising method according to the present invention, the opening and closing step of the billboard 32 surrounds the outside of the billboard 32 in a box shape and moves the transport means at a predetermined period of the flexible film 40 made of a transparent portion and an opaque portion. It is preferable to achieve by rotating in the direction opposite to the direction.

In addition, in the video advertising method of the present invention, the opening and closing step of the billboard 32, the predetermined light source 100 blinks itself from the outside of the billboard 32, or the opening and closing between the light source 100 and the billboard 32 The means 120 is more preferably made by illuminating the billboard 32 at the predetermined period while opening and closing.

In addition, in the video advertising method according to the present invention, the opening and closing step of the billboard 32 is more preferably made by the billboard 32 itself flashes at a predetermined period.

Hereinafter, the configuration and operation of the present invention will be described in more detail with reference to the accompanying drawings.

1 is an overall schematic diagram of a video advertisement apparatus according to the present invention.

As shown, the video advertising device of the present invention is a speed measuring device 10 for detecting a moving speed of the vehicle, the controller 20 is connected to the speed measuring device 10 and controls the driving means of the frame to be described later and the It consists of a plurality of advertising frames 30 connected to the controller.

The speed measuring device 10 is a speed measuring device such as a speed gun for measuring a vehicle speed in general, and measures the speed of a vehicle 1 approaching an advertisement board such as a bus, a train, a subway.

The advertisement surface according to the present invention is not constituted by a single billboard, but is configured by arranging several advertisement frames 30 as shown side by side. That is, it is installed in parallel with the moving path around the tracks or tracks, such as buses, trains, subways, etc. In general, it is preferable to have a length of about 4 ~ 500m to fully see the effect of the video.

2 is a perspective view of one advertising frame 30 of the plurality of advertising frames constituting the advertising surface of the present invention.

As shown, the advertisement frame 30 of the present invention is a light source such as a billboard 32 that transmits light, a light source plate 34 disposed behind the billboard 32, a fluorescent lamp mounted on the light source plate 34 ( 36, a flexible film 40 for shielding or opening the billboard by enclosing the billboard 32 and the light source plate 34 in a box shape, and the film 40 so that the flexible film 40 surrounds the billboard and the light source plate. ) And four rotating shafts 50 to 53 which serve to rotate while supporting the rotating shaft, and a motor 60 driving the rotating shaft.

The billboard 32 and the light source plate 34 have the same configuration as a conventional billboard installed inside or outside a subway station. The billboard 32 is made of a light-transmissive material and an advertisement screen is displayed on the surface thereof. It is a visual advertisement effect by the light coming out.

The flexible film 40 is configured to surround the billboard and the light source in a box shape, and is closely supported by the rotation shafts 50 to 53. Therefore, when the rotating shafts 50 to 53 rotate, the film 40 also rotates. In addition, the height of the film 40 is preferably enough to completely cover the billboard. On the other hand, the film 40 is composed of a transparent portion 42 through which light is completely transmitted and an opaque portion 44 through which light is not transmitted, and the widths of the transparent portion 42 and the opaque portion 44 are substantially the same. Do.

The four rotating shafts 50 to 53 are supported to be free to rotate. In addition, it is preferable that only one rotation shaft 50 of the four rotation shafts is connected to the motor 60 as a drive shaft, and the remaining three rotation shafts 51 to 53 are driven shafts. Therefore, when the rotating shaft rotates and the film 40 rotates, the shielding and exposure of the advertisement screen of the billboard 32 is repeated.

The motor 60 is connected to the controller 20 which receives the speed signal of the speed measuring device 10 installed at the forefront of the advertisement surface. Therefore, the drive shaft 50 connected to the motor 60 can adjust its rotation to correspond to the speed of the vehicle 1 by the controller 20.

As shown in FIG. 1, when a plurality of frames 30 are arranged side by side, the advertisement screens of the billboard 32 of all the frames 30 are the transparent portions 42 and the opaque portions of the rotating film 40. 44) open and close periodically. The opening / closing period is controlled by the controller 20.

3 is a perspective view of a second embodiment of a video advertisement apparatus of the present invention.

As shown, the flexible film 40 of the second embodiment surrounds the billboard 32 and the light source plate 34 in the form of a substantially square box. In addition, the transparent part 42 and the opaque part 44 of the film 40 of this embodiment have a width of about 1/4 of the film width, and the transparent part and the opaque part are alternately arranged. Therefore, even when the film is rotated at a speed lower than that of the film 40 of the first embodiment, the advertisement screen of the billboard 32 can be opened and closed at the same cycle as in the first embodiment. When a plurality of frames 30 are arranged, the opening and closing moments by the film 40 of each frame 30 are all the same.

4 is an explanatory diagram for explaining the operating principle of the present invention showing how the advertising device according to the present invention operates while the observer 140 moves in the direction of the arrow A. FIG.

The observer 140 moves in the direction of the arrow A, and the film 40 moves in the direction of the arrow B. FIG. 4A is a front view when the observer 140 is positioned between the frame 30 and the frame 30, at which point the billboard 32 is completely covered by the opaque portion 44 of the film 40. Obscured Therefore, the observer 140 cannot see the advertisement screen at all.

4 (b) is a state diagram in which the film 40 is disposed at the moment when the observer 140 comes to the ¼ position from the left end of the frame 30, and the opaque portion 44 of the film 40 is shown in FIG. 5 (a). It moves from the position of and covers a part of the left side of the billboard, and the remainder of the billboard is covered with the transparent part 42. Therefore, only a part of the screen of the advertisement board 32 is exposed to the outside. However, in this state, since the advertisement screen of the previous frame is not located at the center of the frame, which is the coordinate recognized by the observer 140, that is, the screen of the billboard is still not observed because the coincidence does not coincide with the observed coordinate of the previous frame. It is not recognized by.

4 (c) is a state diagram in which the film 40 is disposed at the moment when the observer 140 comes to the center of the frame 30. At this moment, the entire billboard 32 is moved to the transparent portion 42 of the film 40. Covered, the entire advertisement screen is exposed. At this moment, the viewer 140 can see the screen of the billboard because the entire billboard is exposed while the coordinates of the observer 140 in the previous frame and the coordinates of the observer in the frame 30 coincide. Thus, the observer 140 observes a series of continuous operation screens that follow the previous advertisement screen.

4 (d) is a state diagram in which the film 40 is disposed at the moment when the observer 140 comes to the ¾ position from the left end of the frame 30, and at this moment, a part of the billboard 32 is opaque of the film 40. Covered by 44, only a part of the screen of the billboard is exposed to the outside. Accordingly, as in FIG. 5B, the screen of the frame 30 is not observed by the observer 140.

As the observer 140 boarding the vehicle 1 continues to move in the direction of the arrow, the operations of FIGS. 5 (a) to (d) are repeated. In addition, the period in which the advertisement screen of the billboard 32 is exposed and shielded by the film 40 is always the same in a plurality of billboards. That is, it is preferable that a plurality of advertisement screens are simultaneously exposed or shielded in the same form.

And, in general, the economic speed of the transportation means such as subway or train or bus is usually 70 ~ 80km / h (about 20m / s), the movement speed of the observer 140 is also about 20m / s. For example, in the case of the subway, if the series of advertising frames 30 according to the present invention is installed on the basement wall of the middle part between the station and the station which is a constant speed section, not the acceleration / deceleration section, the advertisement screens of the plurality of billboards 32 are all simultaneously. Even when exposed, the observer 140 is moving at a high speed so that the open advertisement screen of only one frame 30, not all frames, is always recognized only at the same coordinates (frame center), and this recognition is performed for each series of advertisement screens. As it is repeated, the advertisement screen will appear as a moving image as if the movie is a movie.

In the first and second embodiments of the present invention, a flexible film composed of a transparent portion and an opaque portion is used as a means of opening and closing the billboard 32, but the advertisement screen of the billboard 32 is periodically rotated by a rotary blade such as a fan blade. It is also possible to consider a device for opening and closing. In addition, a device in which the advertisement board itself is electronic and the advertisement screen is electronically opened and closed may be considered. That is, all means for opening and closing the advertisement screens of each of the plurality of billboards arranged in a row at regular intervals are all included in the scope of the present invention.

4 illustrates the moment when the observer 140 came to the center of each frame 30 as a reference coordinate. That is, the description is based on the observer 140, which is one of several observers riding in the vehicle 1. However, an observer other than the observer 140, that is, an observer whose reference coordinate is not the center may have the same effect as the observer 140. Since the opening and closing cycles of the advertisement screens of all the frames 30 are the same, all observers moving at high speed can always see the advertisement screen in which the entire screen is opened at the same coordinates. Therefore, a video advertisement screen such as a movie screen is provided to any observer in the vehicle.

5 is a perspective view of another embodiment of periodically opening and closing the billboard 32 using a light emitter.

As shown, the light source 100 is disposed behind the billboard 32. The light source 100 is connected to the controller 20 of the above-described embodiment, and blinks at a predetermined period corresponding to the moving speed of the vehicle 1. Therefore, as in the case of the first and second embodiments described above, the light source flickers at a predetermined period corresponding to the moving speed to the passenger riding in the vehicle 1. Since the light source 100 blinks and illuminates the light on the translucent billboard 32, the advertisement screen displayed on the billboard is blinking at a predetermined cycle. Therefore, the passenger in the vehicle is observed moving video moving past the billboard arranged in the same manner as in the above-described embodiment.

On the other hand, a separate opening and closing means 120 may be disposed between the light source 100 and the billboard 32, and the opening and closing means may be connected to the controller 20. The opening and closing means 120 is opened and closed at a predetermined period corresponding to the moving speed of the vehicle (1) by the controller 20. Therefore, the light emitted from the light source 100 illuminates the billboard 32 at regular intervals.

6 is a perspective view of disposing the spectroscopic plate 110 between the light source 100 and the billboard 32.

As shown, the spectroscopic plate 110 functions to uniformly disperse the light emitted from the light source 100. That is, an equal amount of light is illuminated on the entire billboard 32 so that the advertisement screen of the billboard is easily seen. Therefore, the video advertisement screen can be seen more clearly.

5 and 6, the light sources 100 are shown to be arranged one per billboard 32, but the present invention is not necessarily limited thereto. If necessary, the arrangement of a plurality of light sources in each billboard is also included in the scope of the present invention. However, all the light sources 100 must blink at the same time in a certain period corresponding to the transport speed.

FIG. 7 is a state diagram in which one light source 100 illuminates a plurality of billboards 32.

As shown, the effect of the present invention can be seen even if the illumination of a plurality of billboards with one light source. That is, as long as the light source 100 blinks at a predetermined period, only one billboard is instantly recognized by the passenger moving at high speed, so that the video advertisement screen can be observed. Lighting multiple billboards with one light source will reduce installation and maintenance costs.

8 is a state diagram in which the light source 100 is disposed in front of the billboard 32 to illuminate the front of the billboard.

As shown, when the billboard 32 is illuminated by the light source 100 from the front, the material of the billboard 32 is preferably a material that reflects light rather than transmissive. In this case, as long as the light source 100 blinks at a predetermined period, the same effects as in the above-described embodiment may be obtained.

On the other hand, it is also possible for the billboard 32 itself to flash electronically. That is, a large number of electronic display billboards 32, such as a display board or a liquid crystal display screen, may be installed side by side, and the billboards may be connected to the controller 20 to blink at a period corresponding to the moving speed of the vehicle. In this case, since the billboard 32 itself emits light to display the advertisement screen, a separate light source is unnecessary. In addition, in the case of using the self-flashing electronic billboard 32, it is possible to control the flashing cycle and the advertisement screen displayed on the surface in a separate control room.

The drawings and specification are merely exemplary of the invention, which are used for the purpose of illustrating the invention only and are not intended to limit the scope of the invention as defined in the appended claims or claims. According to the present invention, a plurality of billboards are opened or blinked at regular intervals, so that the configuration and method recognized by the moving passenger as a moving image are all to be included in the scope of the present invention.

According to the present invention, since it is possible to advertise a video of a passenger like a scene of a fast moving vehicle as a movie, it will be more effective than any advertising means.

In addition, since a plurality of advertisement billboards can be flashed at various intervals mechanically, light source flashing, or electronically, it can be easily installed in an appropriate method corresponding to the situation of the installation place.

Claims (12)

Speed measuring means (10) for measuring a moving speed of the vehicle (1); Control means for receiving a speed signal measured by the speed measuring means (10); And The drive means 60 for receiving the control signal of the control means 20, the advertising board 32 is displayed on the advertising screen, the outside of the advertising board in a box shape is composed of a transparent portion 42 and the opaque portion 44 It includes; the ad film 30, including a sex film 40, and the rotation means 50 to 53 for rotatably supporting the flexible film 40, In response to the control signal of the control means 20, the rotating means (50 ~ 53) of the advertising frame 30 is rotated, so that the flexible film 40 to the moving speed of the transport means (1) The video advertisement device, characterized in that the advertisement screen of the billboard 32 is opened and closed by rotating in a corresponding cycle. The video advertisement device according to claim 1, wherein a plurality of the advertisement frames are arranged side by side. The video advertisement device according to claim 2, wherein the plurality of films (30) of each of the plurality of advertisement frames (30) rotate at the same cycle. The video advertisement device according to any one of claims 1 to 3, wherein the flexible film (30) rotates in a direction opposite to the moving direction of the vehicle (1). Speed measuring means (10) for measuring a moving speed of the vehicle (1); Control means for receiving a speed signal measured by the speed measuring means (10); A plurality of billboards 32 in which advertisement screens are displayed and juxtaposed at regular intervals; And And a light source 100 connected to the control means 20 to illuminate the billboard 32. In response to the control signal of the control means 20, the light source 100 blinks at a period corresponding to the moving speed of the vehicle 1, characterized in that for blinking the advertising screen of the billboard 32 at a certain period. Video advertising device. 6. The apparatus of claim 5, further comprising spectroscopic means (110) disposed between the billboard (32) and the light source (100) to equally disperse the amount of light from the light source (100) to each of the plurality of billboards (32). Video advertising device, characterized in that. According to claim 5, It is disposed between the light source 100 and the billboard 32 is connected to the control means 20 by opening and closing at a predetermined period to the light of the light source 100 in the predetermined period 32 Video advertising device characterized in that it further comprises an opening and closing means for illuminating (120). Speed measuring means (10) for measuring a moving speed of the vehicle (1); Control means for receiving a speed signal measured by the speed measuring means (10); In response to the control signal of the control means 20, by self-flashing at a predetermined period corresponding to the moving speed of the vehicle 1, a plurality of juxtaposed electronic signs, such as a juxtaposed display board to display the advertising screen displayed on the surface at the predetermined period Advertisement board 32; video advertising apparatus comprising a. Measuring a moving speed of the vehicle by using a speed measuring means; Transmitting the speed signal generated by the speed measuring means to a control means; And And opening and closing each of the advertisement screens on the surface of the plurality of billboards 32 arranged side by side at a predetermined interval at a predetermined period corresponding to the moving speed of the vehicle using the control means output from the control means. Video advertising method. 10. The method of claim 9, wherein the opening and closing step of the billboard 32 surrounds the outside of the billboard 32 in a box shape and the flexible film 40 made of a transparent portion and an opaque portion is opposite to the moving direction of the vehicle at a predetermined period. Video advertising method, characterized in that made by rotating. 10. The method of claim 9, wherein the opening and closing step of the billboard 32, the predetermined light source 100 is blinking on the outside of the billboard 32 or the opening and closing means 120 between the light source 100 and the billboard 32 is Video advertising method characterized in that the lighting is made by opening and closing the billboard 32 at a predetermined period. 10. The method of claim 9, wherein the opening and closing step of the billboard 32 is performed by the billboard 32 itself blinking at a predetermined period.