KR102675483B1 - Method for advertising a cloud game service and a cloud game service providing device performing the method - Google Patents

Abstract

According to one embodiment, in a cloud game service advertising method performed in a cloud game service providing device, the operation of obtaining first user identification information for the cloud game service, and providing account information corresponding to the first user identification information. It includes an operation of selecting at least one advertisement content based on the operation and an operation of providing the selected at least one advertisement content to a first terminal corresponding to the first user identification information.

Description

Cloud game service advertising method and cloud game service providing device performing the method {METHOD FOR ADVERTISING A CLOUD GAME SERVICE AND A CLOUD GAME SERVICE PROVIDING DEVICE PERFORMING THE METHOD}

The following embodiments relate to a cloud game service advertising method and a cloud game service providing device that performs the method.

An online game is a computer game implemented so that it can operate on a wired or wireless network. Online game players can play games with others remotely located through a wired or wireless network.

A role-playing game is a computer game in which the game user assumes the role of a character appearing in a game program and performs it directly. Role-playing game players engage in adventure and imagination according to the rules set by the game administrator. As you travel the world and perform various missions, you can feel as if you are the main character in the game.

In particular, MMORPG (Massively Multi-player Online Role Playing Game) type games, which allow multiple users to participate simultaneously and perform various missions (quests) on a game map implemented in a virtual space, are gaining popularity.

Cloud gaming is a type of cloud service that stores games on a server and immediately streams them to a terminal that requests game use. Depending on the streaming method, it can be divided into 'video streaming'-based cloud games and 'file streaming (pixel streaming)'-based cloud games.

According to one embodiment, a cloud game service advertising method capable of providing a customized promotional video created based on the user's past play videos to a dormant user and a cloud game service providing device that performs the method can be provided.

In addition, according to another embodiment, a cloud game service advertising method that can provide a dormant user with play videos or play information of other users related to the user and a cloud game service providing device that performs the method can be provided. there is.

In addition, according to another embodiment, a cloud game service advertising method that can provide a new content promotional video matched based on the user's character information to a dormant user and a cloud game service providing device that performs the method can be provided. there is.

According to one embodiment, in a cloud game service advertising method performed in a cloud game service providing device, the operation of obtaining first user identification information for the cloud game service, and providing account information corresponding to the first user identification information. It includes an operation of selecting at least one advertisement content based on the operation and an operation of providing the selected at least one advertisement content to a first terminal corresponding to the first user identification information.

In addition, the operation of obtaining the first user identification information for the cloud game service includes communicating with an advertising content providing device including the user identification information of the cloud game service and the first terminal receiving the first user identification information. It may include an operation of connecting to the advertising content providing device through .

In addition, the operation of providing the selected at least one advertising content to the first terminal corresponding to the first user identification information may include providing the advertising content providing device to the first terminal corresponding to the first user identification information. It may include an operation of including the at least one advertising content in at least one of a web page and a broadcasting platform.

In addition, the account information includes video storage information, and the operation of selecting the at least one advertising content includes an operation of selecting one past play video from past play videos corresponding to the video storage information and the selected It may include an operation of selecting a past play video as advertising content.

In addition, the account information includes video storage information, and the operation of selecting the at least one advertising content includes the operation of generating a customized promotional video based on a past play video corresponding to the video storage information and the customized promotional video. It may include an operation of selecting as advertising content.

In addition, the account information includes social status information, and the operation of selecting the at least one advertisement content includes the operation of searching for second user identification information based on the social status information and the searched second user identification information. It may include an operation of selecting at least one of the play video and play information corresponding to as advertising content.

Additionally, the play video corresponding to the searched second user identification information may be at least one play video among play videos stored for the searched second user identification information.

In addition, the social status information includes the first user identification information and the second user identification information set to a friend status, the second user identification information belonging to the same clan as the first user identification information, and the first user identification information. It may include at least one of second user identification information belonging to an enemy clan of the clan.

In addition, the operation of selecting at least one of the play video and play information corresponding to the searched second user identification information as advertising content includes evaluating the degree of association between the second user identification information and the first user identification information. and determining second user identification information with the highest evaluated relevance.

In addition, the operation of evaluating the degree of association includes evaluating the degree of association based on the time when the character corresponding to the first user identification information played with the character corresponding to the searched second user identification information. It can be included.

In addition, the operation of evaluating the degree of relevance includes the operation of evaluating the degree of association based on a play played by the character corresponding to the first user identification information with the character corresponding to the searched second user identification information. can do.

In addition, the play together includes normal battles, raids, and battles with hostile clans, and the degree of relevance may be evaluated with higher weight applied in the order of normal battles, raids, and battles with hostile clans.

In addition, the account information includes character status information, and the operation of selecting the at least one advertisement content includes matching the character status information with new content and selecting the matched new content as the advertisement content. may include.

In addition, the character status information includes at least one of the character's job information, level information, and owned item information, and the operation of matching the character status information with new content includes the character's job information, level information, and held item information. It may include an operation of evaluating the degree of association between at least one of the new content and an operation of matching the character status information with the new content with the highest degree of association.

In addition, as the first terminal corresponding to the first user identification information plays the provided advertising content, an operation of receiving content playback information of the first terminal corresponding to the first user identification information and based on the content playback information It may include an operation of paying compensation to the second terminal corresponding to the searched second user identification information.

According to another embodiment, an apparatus for providing a cloud game service includes at least one processor, wherein the at least one processor acquires first user identification information for the cloud game service, and the first user identification information At least one advertisement content is selected based on the account information corresponding to and the selected at least one advertisement content is provided to the first terminal corresponding to the first user identification information.

According to one embodiment, there is an effect of providing customized promotional videos produced based on the user's past play videos to dormant users.

In addition, there is an effect of providing the dormant user with play videos or play information of other users who are related to the user.

In addition, there is an effect of providing new content promotional videos to dormant users based on the user's character information.

Figure 1 is a diagram showing a cloud game service providing device being communicatively connected to a terminal and a game server according to an embodiment.
Figure 2 is a flowchart illustrating an example of a cloud game advertising method according to an embodiment.
FIG. 3 is a flowchart showing an example of operation 10 of FIG. 2.
FIG. 4 is a flowchart showing an example of operation 20 of FIG. 2.
FIG. 5 is a flowchart showing an example of operation 20 of FIG. 2.
FIG. 6 is a conceptual diagram illustrating a process of providing advertising content selected according to operation 20 of FIGS. 4 and 5.
FIG. 7 is a flowchart showing an example of operation 20 of FIG. 2.
FIG. 8 is a conceptual diagram illustrating a process of providing advertising content selected according to operation 20 of FIG. 7.
Figure 9 is a flowchart showing an example of a cloud game advertising method according to another embodiment.
Figure 10 is a diagram illustrating the configuration of a cloud game service providing device according to an embodiment.

Specific structural or functional descriptions of the embodiments disclosed herein are merely illustrative for the purpose of explaining the embodiments, and the embodiments may be implemented in various forms and are limited to the embodiments described herein. It doesn't work.

Since the embodiments may be subject to various changes and may have various forms, the embodiments will be illustrated in the drawings and described in detail in the specification. However, this is not intended to limit the embodiments to the specific disclosed forms, but includes all changes, equivalents, or substitutions included within the spirit and technical scope of the embodiments.

Terms such as first or second may be used to describe various components, but the components should not be limited by the terms. The above terms are used only for the purpose of distinguishing one component from another component, for example, without departing from the scope of rights according to the embodiments, a first component may be named a second component, and similarly The second component may also be named the first component.

When a component is said to be "connected" or "connected" to another component, it is understood that it may be directly connected to or connected to the other component, but that other components may exist in between. It should be. On the other hand, when it is mentioned that a component is “directly connected” or “directly connected” to another component, it should be understood that there are no other components in between. Other expressions that describe the relationship between components, such as "between" and "immediately between" or "neighboring" and "directly adjacent to" should be interpreted similarly.

The terms used in this specification are merely used to describe specific embodiments and are not intended to limit the present invention. Singular expressions include plural expressions unless the context clearly dictates otherwise.

In this specification, terms such as “comprise” or “have” are intended to designate the existence of the described features, numbers, steps, operations, components, parts, or combinations thereof, but are not intended to indicate the presence of one or more other features or numbers. It should be understood that this does not exclude in advance the possibility of the existence or addition of steps, operations, components, parts, or combinations thereof.

Unless otherwise defined, all terms used herein, including technical or scientific terms, have the same meaning as generally understood by a person of ordinary skill in the technical field to which the present invention pertains.

Terms as defined in commonly used dictionaries should be interpreted as having meanings consistent with the meanings they have in the context of the related technology, and unless clearly defined in this specification, should not be interpreted in an idealized or overly formal sense. No.

In the following description, the same identification symbol means the same configuration, and unnecessary redundant descriptions and descriptions of known technologies will be omitted.

In the embodiments, 'communication', 'communication network', and 'network' may be used with the same meaning. The above three terms refer to wired and wireless short-distance and wide-area data transmission and reception networks that can transmit and receive files between user terminals, other users' terminals, and download servers.

Hereinafter, preferred embodiments will be described in detail with reference to the attached drawings.

Figure 1 is a diagram showing a cloud game service providing device being communicatively connected to a terminal and a game server according to an embodiment.

Referring to FIG. 1, according to one embodiment, the cloud game service providing device 101 may create customized advertising content for a dormant user account through elements inside and outside the game provided as a cloud game service. Advertising content created by specifying dormant user accounts can increase interest more than general advertising content.

According to one embodiment, the cloud game service providing device 101 may perform various operations to provide a cloud game service to a user. The cloud game service providing device 101 can perform distribution, operation, and management of cloud games. The cloud game service providing device 101 and the terminals 121 and 123 are communicatively connected, and the cloud game service providing device 101 can provide a cloud game service to the communicatively connected terminals 121 and 123. . In addition, the cloud game service providing device 101 performs a membership registration process, stores and manages various information of users who have registered as members, and may also provide purchase and payment functions for various items related to cloud games. .

According to one embodiment, the cloud game service providing device 101 may relay game data related to each of the plurality of terminals 121 and 123 in real time so that users can compete against each other.

According to one embodiment, the cloud game service providing device 101 may receive data transmitted by the game server 111.

According to one embodiment, the game server 111 may provide the game requested by the cloud game service providing device 101 to the cloud game service providing device 101.

According to one embodiment, the game server 111 sends data related to the game requested by the cloud game service providing device 101 (e.g., game information of the user account of the cloud game service, etc.) to the cloud game service providing device 101. It can be sent to .

According to one embodiment, the game server 111 may change the data of the game operated on the game server 111 (for example, changing the character holding the item, etc.) based on the data transmitted by the cloud game service providing device 101. there is.

According to one embodiment, the game server 111 may perform an update of the game.

According to one embodiment, the game server 111 may include a plurality of servers (eg, old servers, new servers, etc.) for the same game provided by the cloud game service providing device 101.

According to one embodiment, the cloud game service providing device 101 and the game server 111 may operate within the same platform.

According to one embodiment, the cloud game service providing device 101 and the game server 111 may exchange data using a network.

According to one embodiment, the cloud game service providing device 101 and the game server 111 may exchange data with each other using a platform.

According to one embodiment, the cloud game service providing device 101 and the game server 111 use a single user identification information (e.g., cloud game service ID, platform access ID, social access ID, etc.) to connect the terminal ( 121, 123) Users can be identified.

According to one embodiment, the cloud game service providing device 101 may have the same hardware configuration as a typical web server or WAP server. However, in terms of software, it may be implemented through any language such as C, C++, Java, Visual Basic, and Visual C, and may include program modules that perform various functions.

According to one embodiment, the cloud game service providing device 101 is generally connected to an unspecified number of clients and/or other servers through an open computer network such as the Internet, and receives and responds to requests to perform tasks from clients or other servers. It refers to a computer system that derives and provides work results and the computer software (server program) installed for it.

According to one embodiment, the cloud game service providing device 101, in addition to the above-described server program, includes a series of application programs that operate on the cloud game service providing device 101 and, in some cases, internally or externally. It should be understood as a broad concept that includes various constructed databases (DB, hereinafter referred to as “DB”). Therefore, the cloud game service providing device 101 classifies membership registration information and various information and data about games, stores them in a DB, and manages this DB inside or outside the cloud game service providing device 101. It can be implemented.

According to one embodiment, the cloud game service providing device 101 includes general server hardware and various operating systems such as DOS, Windows, Linux, UNIX, and Macintosh. It can be implemented using server programs that are provided, and representative examples include Website, IIS (Internet Information Server) used in a Windows environment, and CERN, NCSA, and APPACH used in a Unix environment. there is.

According to one embodiment, a user may access the cloud game service providing device 101 through the terminals 121 and 123. Terminals 121 and 123 refer to terminals that can transmit and receive various data using a communication intermediary device including an AP according to the user's key operations, and can be used as a tablet PC, laptop, or personal computer (PC). : It can be any one of a personal computer, smart phone, personal digital assistant (PDA), and mobile communication terminal. Terminals 121 and 123 are terminals that perform voice or data communication using an AP and a communication network. They include memory for storing a program or protocol for communicating with an external device via the AP and a communication network, and operations performed by executing the corresponding program. It refers to a terminal equipped with a microprocessor for control, etc. In other words, the terminals 121 and 123 can be any terminal that can communicate using an AP and a communication network, and is a broad concept that includes all communication computing devices such as laptop computers, mobile communication terminals, and PDAs. Meanwhile, the terminals 121 and 123 are preferably manufactured with a touch screen to perform input and output through user manipulation, and can run a positioning application (not shown) through input according to user manipulation. there is. To describe this positioning application in more detail, the positioning application refers to an application downloaded and installed through the application store when the terminals 121 and 123 are smartphones, and the terminals 121 and 123 are feature phones. ), this refers to VMs (Virtual Machines) and applications downloaded through the telecommunications company server.

According to one embodiment, the terminals 121 and 123 preferably include at least one video game terminal, an arcade terminal, a portable terminal, a PC terminal, and a wired or wireless terminal, and a predetermined key provided in the terminal The input means may include at least one keyboard, mouse, game operation unit, or analog unit.

According to one embodiment, the terminals 121 and 123 are user equipment, mobile, PC capable of wireless communication, cell phone, kiosk, cellular phone, cellular, cellular terminal, subscriber unit, subscriber station, mobile station, terminal, remote station, It may be referred to as, but is not limited to, any device capable of using a wireless access mechanism, such as a PDA, a remote terminal, an access terminal, a user agent, a portable device with a wireless access function, or a wireless modem. Terminals 121 and 123 may also be referred to as clients or peers.

According to one embodiment, the cloud game service providing device 101, terminals 121 and 123, and game server 111 may be connected through a network. A network refers to a connection structure that allows information exchange between nodes such as terminals and servers, or a network that connects servers and clients. Networks include the Internet, LAN (Local Area Network), Wireless LAN (Wireless Local Area Network), WAN (Wide Area Network), PAN (Personal Area Network), 3G, 4G, LTE, 5G, Wi-Fi, etc. Included but not limited to this. The network may be a closed network such as a LAN or WAN, but it is preferable to be an open network such as the Internet. The Internet uses the TCP/IP protocol and several services existing at its upper layer, namely HTTP (HyperText Transfer Protocol), Telnet, FTP (File Transfer Protocol), DNS (Domain Name System), SMTP (Simple Mail Transfer Protocol), and SNMP ( It refers to a worldwide open computer network structure that provides Simple Network Management Protocol (NFS), Network File Service (NFS), and Network Information Service (NIS).

According to one embodiment, the game may include at least one of a PC (Personal Computer) game, a video game, a wireless terminal game, and a network game. The game may be a single-player game and/or a multi-user game for at least two or more players. Games may include MMORPG, MMOSNG (Massively Multiplayer Online Social Network Game), and MMOSLG (Massively Multiplayer Online Simulation Game), but the types of games are not limited to these.

According to one embodiment, the cloud game service device 101 records play videos of users of the terminals 121 and 123 for all the times the users of the terminals 121 and 123 play the game. It can be stored in at least one of the server 111, the advertising content providing device 103, the first terminal 121, and the second terminal 123, but the play video of the user of the terminals 121 and 123 can be stored. The location is not limited to this.

According to one embodiment, the cloud game service device 101 displays the play video of the users of the terminals 121 and 123 for a preset specific section (e.g., raid play section, etc.) in which the users of the terminals 121 and 123 play the game. Can be stored in at least one of the cloud game service device 101, the game server 111, the advertising content providing device 103, the first terminal 121, and the second terminal 123, but the terminals 121 and 123 ) The location where the user's play video can be stored is not limited to this.

According to one embodiment, the cloud game service device 101 considers the game play information of the users of the terminals 121 and 123 and selects a specific section (e.g., three or more consecutive kills on the battlefield) that can be highlighted (used in advertising). The play video of the terminal (121, 123) user for the section from the end of the continuous kill, etc.) to the cloud game service device (101), the game server (111), the advertising content providing device (103), and the first terminal ( 121) and the second terminal 123, but the location where the play video of the user of the terminals 121 and 123 can be stored is not limited thereto.

According to one embodiment, the cloud game service device 101 is a terminal (121, 123) for a section designated by the user (e.g., starting PVP, starting video storage, section where the user stopped saving, etc.) 121, 123) The user's play video is stored in at least one of the cloud game service device 101, the game server 111, the advertising content provision device 103, the first terminal 121, and the second terminal 123. However, the location where the play video of the user of the terminals 121 and 123 can be stored is not limited to this.

According to one embodiment, the cloud game service device 101 may obtain user identification information for the terminal 121 and select customized advertising content for the user of the terminal 121. For example, when the platform obtains user identification information of the user's terminal 121, the cloud game service device 101 may select customized advertising content for the user corresponding to the user identification information. At this time, the user identification information may be a cloud game service ID, a platform access ID, a social access ID, etc., but the user identification information is not limited thereto. Additionally, the user identification information may include at least one of the terminal 121 user's game access information and the terminal 121 user's game play information, but the information that the user identification information may include is not limited to this. .

According to one embodiment, the cloud game service device 101 is provided when the game access information of the terminal 121 user included in the user identification information corresponds to a preset period (e.g., the last game access was 3 months ago, etc.), Customized advertising content for the user of the terminal 121 (eg, advertising content for an event for returning users, etc.) may be selected.

According to one embodiment, the cloud game service device 101, when the game play information of the terminal 121 user included in the user identification information corresponds to a preset condition (e.g., a state in which the game is uninstalled after accessing the game), Customized advertising content for the user of the terminal 121 (eg, advertising content for an event for returning users, etc.) may be selected.

According to one embodiment, the cloud game service device 101 acquires user identification information for the terminal 121 and displays customized advertisements for the user of the terminal 121 based on the stored play video of the user of the terminal 121. You can select content.

According to one embodiment, the cloud game service device 101 may select customized advertising content for the user based on the user's account information identified through user identification information. Account information may include video storage information, social status information, and character status information, but the information included in the account information is not limited to this.

According to one embodiment, the cloud game service device 101 may select customized advertising content for the user based on video storage information. The user's past play video is stored in at least one of the cloud game service device 101, the game server 111, the advertising content providing device 103, the first terminal 121, and the second terminal 123, and the cloud game The service device 101 can select customized advertising content using stored past play videos.

According to one embodiment, when the video storage information includes a record saved by a user designation, the cloud game service device 101 may select the video designated and saved by the user as customized advertising content. For example, when a user designates and saves his/her play video as a highlight video, the cloud game service device 101 may select the user's highlight video as customized advertising content.

According to one embodiment, when the video storage information does not include a record specified and saved by the user, the cloud game service device 101 selects customized advertising content based on the play information stored by matching the user's past play video. can do. For example, the cloud game service device 101 may select a video with a high play-related score (eg, raid score) among past play videos as customized advertising content.

According to one embodiment, the cloud game service device 101 may generate a customized promotional video based on the user's past play video and then select it as customized advertising content. For example, the cloud game service device 101 may generate a customized promotional video by including a user's past play video in a preset promotional video. If the user's character name is "Lamborghini," the preset promotional video may include a preset sentence such as "Lamborghini is waiting for you!" or a preset image (e.g., an image of a tree with a yellow ribbon, etc.).

According to one embodiment, the cloud game service device 101 may select customized advertising content for the user based on social status information. Social status information includes the identification information of other users who are friends with the user, the identification information of other users belonging to the same clan (blood alliance) as the user, and the identification information of other users belonging to the hostile clan (blood alliance) of the user's clan (blood alliance). It may include identification information, but information included in social status information is not limited thereto.

According to one embodiment, the cloud game service device 101 may search for other users based on social status information and select at least one play video among the stored play videos of the searched other users as customized advertising content.

According to one embodiment, the cloud game service device 101 searches for another user who is currently in a playing state among other users searched based on social status information, and provides at least one of the real-time play video and play information of the other user who is playing. You can select it as customized advertising content. Play information may include preset information (eg, raid score, etc.).

According to one embodiment, the cloud game service device 101 may match a user with another user based on relevance. In other words, among other users matched based on social status information, the user with the highest degree of relevance can be matched. For example, the cloud game service device 101 may evaluate the degree of association based on the time the user and another user played together. For example, the cloud game service device 101 may evaluate relevance based on play with other users. Each play played with other users (e.g., battle with a hostile clan, raid, general battle, etc.) may be given different weights according to preset criteria (e.g., concentration during play, etc.), and cloud gaming The service device 101 may evaluate the degree of relevance based on play with other users and the assigned weight.

According to one embodiment, the cloud gaming service device 101 identifies whether the user has played advertising content about another user, and pays compensation to the other user if the user has played advertising content about another user. You can. At this time, the compensation paid to other users may be in the form of various items related to cloud games and points for purchasing items, but the form of compensation paid to other users is not limited to this.

According to one embodiment, the cloud game service device 101 may select customized advertising content for the user based on character status information. The cloud game service device 101 may select new content that matches character status information among new content updated by the game server 111 as customized advertising content. The character status information may include at least one of the character's job information, level information, and owned item information, but the information included in the character status information is not limited to this.

According to one embodiment, the cloud game service device 101 may evaluate the degree of association between character status information and new content, and select the new content with the highest degree of association as customized advertising content. For example, new content that has been updated by targeting the level of the current character may be selected as advertising content. Additionally, new content in which an item with better performance than the current character's current item is provided as a reward may be selected as advertising content.

According to one embodiment, the cloud game service device 101 may include a preset sentence in new content with the highest degree of relevance. At this time, the preset sentence can be set considering both the user's character status information and new content, such as "Lv 50 can be achieved when clearing the 10th floor of the new dungeon with a Lamborghini 49 Lv knight."

According to one embodiment, the cloud game service device 101 may include a sentence displaying simulation compensation results for new content reflecting the user's character status information in the advertising content. At this time, the sentence displaying the simulation reward result takes into account both the user's character status information and the new content, such as "When clearing the 10th floor of the new dungeon with the Lamborghini 49 Lv knight, you can obtain Kurtz Sword strengthening materials." It may be set to include compensation that can be obtained as a performance result, but the method of setting a sentence displaying the simulation compensation result is not limited to this.

According to one embodiment, the cloud game service device 101 may provide selected customized advertising content to the user's terminal 121.

According to one embodiment, the cloud game service device 101 may provide customized advertising content through a client installed on the terminal 121 to run a cloud game.

According to one embodiment, the cloud game service device 101 may provide customized advertising content through an advertising content providing device operating within the same platform as the cloud game service device 101. At this time, the meaning of the advertising content providing device may include a cloud game server, advertising server, broadcasting server, web server, data providing server, game platform (e.g., Purple, Steam, etc.), but the advertising content providing device The meaning is not limited to this.

According to one embodiment, the cloud game service device 101 may provide customized advertising content through an advertising content providing device that operates within a different platform from the cloud game service device 101.

According to one embodiment, the cloud game service device 101 may provide customized advertising content through a game platform (eg, Purple, Steam, etc.).

According to one embodiment, the cloud game service device 101 is communicatively connected to the advertising content providing device 103 including user identification information, and the terminal 121 transmits the user identification information to the advertising content providing device 103. When accessed through , customized advertising content can be provided through the advertising content providing device 103. For example, the advertising content providing device 103 may be a web server that provides web pages to users or a broadcasting platform server that provides broadcast streaming, and the cloud game service device 101 may use the advertising content providing device 103. Customized advertising content can be included in a web page or broadcast streaming provided to the terminal 121. Additionally, the content providing device 103 may operate on the same platform as the cloud game service device 101. Additionally, the content providing device 103 may operate on a different platform from the cloud game service device 101.

According to one embodiment, the cloud game service device 101 is communicatively connected to a game platform (e.g., Purple, Steam, etc.) (not shown), and the terminal 121 is connected to a game platform (e.g., Purple, Steam, etc.). When accessing (not shown) through user identification information, customized advertising content may be provided through a gaming platform (e.g., Purple, Steam, etc.) (not shown). The cloud game service device 101 may include customized advertising content in a game provided to the terminal 121 through a game platform (eg, Purple, Steam, etc.) (not shown).

Figure 2 is a flowchart showing the operation of a cloud game service advertising method according to an embodiment.

Referring to FIG. 2, according to one embodiment, a cloud game service providing device may provide customized advertising content to a user or a dormant user. The cloud game service providing device may select advertising content based on account information matching the user's user identification information and provide the advertising content to the user. The cloud game service providing device may provide advertising content to the user through a web page, broadcast streaming, etc. provided by the user's client or a content providing device within the same platform (eg, another server, etc.). The cloud game service providing device may provide advertising content to the user through a web page, broadcast streaming, etc. provided by the user's client or a content providing device within a different platform (eg, another server, etc.). The cloud gaming service device may provide customized advertising content through a gaming platform (eg, Purple, Steam, etc.). Since user-tailored advertising content is selected using the user's account information, the effect of increasing the user's or dormant user's interest in the service can be increased.

According to one embodiment, in operation 10, the cloud game service providing device may acquire first user identification information for the cloud game service. For example, the cloud game service providing device may recognize the first user identification information entered by the user of the first terminal into the client installed on the first terminal. Additionally, for example, the cloud game service providing device may recognize the first user identification information input by the user of the first terminal through an advertising content providing device (eg, advertising server, etc.) belonging to the same platform.

3, an example of operation 10 is shown. In operation 11, the cloud game service providing device is communicatively connected to the advertising content providing device including user identification information of the cloud game service, and in operation 12, the first terminal is connected to the advertising content providing device through the first user identification information. Connected to an advertising content provision device. Through this, the cloud game service providing device can recognize that the user of the first terminal has accessed the advertising content providing device. As described above, the first user identification information may be a platform access ID. However, it is not limited to this, and the first user identification information may be various types of information, such as a log record of the first terminal's access to the advertising content providing device.

Referring again to FIG. 2, in operation 20, the cloud game service providing device selects at least one advertisement content based on the first user identification information and the corresponding account information. At this time, the account information may include video storage information, social status information, and character status information, but the information that can be included in the account information is not limited to this.

Referring to FIG. 4, an example of an operation 20 of selecting advertising content based on video storage information is shown. The video storage information may include the user's past play video corresponding to the first user identification information and a video designated by the user among the past play videos (for example, a highlight video).

In operation 201, the cloud game service providing device selects one past play video from the past play videos of the first terminal corresponding to the first user identification information corresponding to the video storage information. For example, the cloud game service providing device may select videos designated by the user (e.g., highlight videos) and select past play videos with high play-related scores (e.g., raid scores). .

In operation 202, the cloud game service providing device selects the selected past play video as advertising content. Since advertising content provided to users or dormant users is generated based on the user's past play videos, the user's interest in cloud games can be increased. In particular, by increasing interest, dormant users can be encouraged to return to cloud games.

Referring to Figure 5, an example of operation 20 of selecting advertising content based on character status information is shown.

In operation 211, the cloud game service providing device matches character status information with new content. Character status information includes various information such as the character's level, occupation, race, items, quest performance status, etc. Among the updated new contents, the new content with the highest correlation with character status information can be selected. For example, new content with a difficulty level suitable for the user's character to play, new content that provides better items as a reward than the performance of the items owned by the user's character, etc. may be selected.

In operation 212, the cloud game service providing device selects the matched new content as advertising content. Since advertising content provided to users or dormant users is generated based on the user's character status information, the user's interest in cloud games can be increased. In particular, by increasing interest, dormant users can be encouraged to return to cloud games.

Referring again to FIG. 2, in operation 30, the cloud game service providing device provides the selected advertising content to the first terminal corresponding to the first user identification information.

The cloud game service providing device may provide selected advertising content (eg, past play videos, new content, etc.) through a cloud game client installed on the first terminal corresponding to the first user identification information. In addition, the cloud game service providing device may provide advertising content (past play video, new content) selected on the first terminal corresponding to the first user identification information through an advertising content providing device (e.g., advertising server, etc.) containing user identification information. etc.) can be provided. Referring to Figure 6, the process of operation 30 is conceptually depicted.

Referring to FIG. 7, an example of operation 20 of selecting advertising content based on social status information is shown. At this time, the social status information includes the first user identification information, the second user identification information set to friend status, the second user identification information belonging to the same clan as the first user identification information, and the hostile clan of the clan of the first user identification information. It may include at least one of the belonging second user identification information, but the information that the social status information can include is not limited to this.

In operation 221, the cloud game service providing device searches for second user identification information based on social status information. The cloud game service providing device searches for second user identification information of another user who has a relationship with the user of the first terminal corresponding to the first user identification information and at least one of friend, same clan, and hostile clan. At this time, the second user identification information may be identification information used in social, identification information used in a cloud game service, identification information used in a platform, etc., but the second user identification information is not limited to this.

In operation 222, the play video corresponding to the second user identification information searched by the cloud game service providing device is selected as advertising content.

According to one embodiment, the play video corresponding to the searched second user identification information may be at least one past play video among past play videos stored for the searched second user identification information. The past play video corresponding to the searched second user identification information is a cloud game service providing device, an advertising content providing device, a first terminal corresponding to the first user identification information, a second terminal and a game corresponding to the second user identification information. It may be stored in at least one of the servers, but the location where the past play video corresponding to the searched second user identification information can be stored is not limited to this.

According to one embodiment, the cloud game service providing device may evaluate the degree of correlation between the second user identification information and the first user identification information.

According to one embodiment, the cloud game service providing device may determine the second user identification information with the highest evaluated relevance.

According to one embodiment, the cloud game service providing device may select the play video corresponding to the determined second user identification information with the highest degree of relevance as advertising content. The degree of relevance refers to the time that the character corresponding to the first user identification information played with the character corresponding to the second user identification information, and the time the character corresponding to the first user identification information played with the character corresponding to the second user identification information. It may be evaluated based on play, etc., but the standard for evaluating relevance is not limited to this.

Referring again to FIG. 2, in operation 30, the cloud game service providing device provides the selected advertising content to the first terminal corresponding to the first user identification information.

According to one embodiment, when a real-time play video or play information corresponding to the second user identification information is selected as advertising content, the cloud game service providing device uses the play video being provided as the second user identification information as the first user identification information. It is provided to the first terminal corresponding to.

According to one embodiment, the cloud game service providing device is provided with advertising content selected through a cloud game client installed on the first terminal corresponding to the first user identification information (e.g., real-time play video, play video corresponding to the second user identification information). information, etc.) can be provided. In addition, the cloud game service providing device may display advertising content (e.g., second User identification information and corresponding real-time play video, play information, etc.) can be provided. Referring to Figure 8, the process of operation 30 is conceptually depicted.

According to one embodiment, the user of the first terminal corresponding to the first user identification information may select whether to view the provided advertising content.

According to one embodiment, the user of the second terminal corresponding to the second user identification information may select whether to provide his/her play video or play information to be used as advertising content.

Referring to FIG. 9, in operation 40, as the first terminal corresponding to the first user identification information plays the provided advertising content, the cloud game service providing device is connected to the first terminal corresponding to the first user identification information. Receive content playback information.

In operation 50, the cloud game service providing device is connected to a second terminal corresponding to the second user identification information (e.g., cloud game service ID, platform access ID, social access ID, etc.) matched based on content playback information. Compensation is paid to If the advertising content includes a play video of the user of the second terminal corresponding to the second user identification information, the user of the first terminal corresponding to the first user identification information is not the target of the advertisement, so fair compensation for this is provided. This may be paid.

Since operations 10, 221, 222, and 30 have already been described above, the above-described descriptions are replaced to avoid repetition of the same description.

Figure 10 is a diagram illustrating the configuration of a cloud game service providing device according to an embodiment.

Referring to FIG. 10, according to one embodiment, the cloud game service providing device 400 may include at least one processor 401 and memory 403. The memory 403 can store programs for providing cloud game services.

According to one embodiment, the processor 401 may determine whether to connect to the first terminal corresponding to the first user identification information through the first user identification information for the cloud game service. The processor 401 may select at least one advertisement content based on the first user identification information and the corresponding account information. The processor 401 may provide at least one selected advertisement content to the first terminal corresponding to the first user identification information.

According to one embodiment, the processor 401 communicates with an advertising content providing device including user identification information of the cloud game service, and may determine that the first terminal has accessed the advertising content providing device through the first user identification information. there is.

According to one embodiment, when the advertising content includes information about the user of the second terminal corresponding to the second user identification information, the processor 401 determines whether to play the advertising content of the first terminal corresponding to the first user identification information. Based on this, compensation may be paid to the second terminal corresponding to the second user identification information.

In the above, even though all the components constituting the embodiment are described as being combined or operating in combination, the embodiment is not necessarily limited to this embodiment. That is, within the scope of the purpose of the present embodiments, all of the components may be selectively combined and operated at least as one.

In addition, although all of the components may be implemented as a single independent hardware, a program module in which some or all of the components are selectively combined to perform some or all of the functions of one or more pieces of hardware. It may also be implemented as a computer program with . The codes and code segments that make up the computer program can be easily deduced by a person skilled in the art of the present invention.

Such a computer program can be stored in a computer-readable storage medium and read and executed by a computer, thereby implementing embodiments of the present invention. Storage media for computer programs may include magnetic recording media, optical recording media, and the like.

In addition, terms such as “include,” “comprise,” or “have” as used above mean that the corresponding component may be included, unless specifically stated to the contrary, and thus do not exclude other components. Rather, it should be interpreted as being able to include other components.

All terms, including technical or scientific terms, unless otherwise defined, have the same meaning as generally understood by a person of ordinary skill in the technical field to which the present invention pertains. Commonly used terms, such as terms defined in a dictionary, should be interpreted as consistent with the meaning in the context of the related technology, and should not be interpreted in an idealized or overly formal sense unless explicitly defined in the present invention.

Methods disclosed herein include one or more acts or steps to achieve the method described above. Method acts and/or steps may be interchanged with one another without departing from the scope of the claims. In other words, unless a specific order of operations or steps is specified, the order and/or use of specific operations and/or steps may be modified without departing from the scope of the claims.

As used herein, a phrase referring to “at least one of” a list of items refers to any combination of those items, including single members. As an example, "at least one of a, b, or c" means a, b, c, a-b, a-c, b-c, and a-b-c, as well as any combination of multiple of the same element (e.g., a-a , a-a-a, a-a-b, a-a-c, a-b-b, a-c-c, b-b, b-b-b, b-b-c, c-c, and c-c-c or any other ordering of a, b, and c).

As used herein, the term “determining” encompasses a wide variety of operations. For example, “determining” may include calculating, computing, processing, deriving, examining, looking up (e.g., looking up in a table, database, or other data structure), verifying, etc. . Additionally, “determining” can include receiving (e.g., receiving information), accessing (accessing data in memory), and the like. Additionally, “determining” can include resolving, selecting, choosing, establishing, etc.

The above description is merely an illustrative explanation of the technical idea of the present invention, and various modifications and variations will be possible to those skilled in the art without departing from the essential characteristics of the present invention.

Accordingly, the embodiments disclosed in the present invention are not intended to limit the technical idea of the present invention, but are for illustrative purposes, and the scope of the technical idea of the present invention is not limited by these embodiments. The scope of protection of the present invention should be interpreted in accordance with the claims below, and all technical ideas within the equivalent scope should be construed as being included in the scope of rights of the present invention.

101: Cloud game service provision device
103: Advertising content provision device
111: Game server
121: Terminal (first terminal)
123: Terminal (second terminal)

Claims (16)

In a cloud gaming service advertising method performed on a cloud gaming service providing device,
Obtaining first user identification information for the cloud game service;
If the game access information included in the first user identification information corresponds to a preset period, or if the user's play information included in the first user identification information corresponds to a state in which the game installation was removed after accessing the game, the first Selecting at least one advertisement content based on user identification information and corresponding account information; and
Comprising the operation of providing the selected at least one advertising content to a first terminal corresponding to the first user identification information,
The account information includes character status information,
The operation of selecting the at least one advertisement content includes evaluating a degree of association between the character status information and the new content, and selecting the new content as the advertisement content based on the degree of association,
A cloud game service advertising method comprising displaying a preset sentence in consideration of the character status information and the new content and a simulation compensation result for the new content. According to paragraph 1,
The operation of obtaining first user identification information for the cloud game service includes:
An operation of communicating with an advertising content providing device including user identification information of the cloud game service; and
An operation in which the first terminal is connected to the advertising content providing device through the first user identification information.
A cloud gaming service advertising method including. According to paragraph 2,
The operation of providing the selected at least one advertising content to the first terminal corresponding to the first user identification information,
An operation of the cloud game service providing device including the at least one advertising content in at least one of a web page and a broadcasting platform provided to a first terminal corresponding to the first user identification information through the advertising content providing device.
A cloud gaming service advertising method including. delete delete delete delete delete delete delete delete delete delete According to paragraph 1,
The character status information includes at least one of the character's job information, level information, and owned item information,
A cloud game service advertising method that, when evaluating the correlation between the character status information and the new content, evaluates the correlation between the new content and at least one of the character's job information, level information, and owned item information. delete In the cloud game service provision device,
Contains at least one processor,
The at least one processor,
Obtain first user identification information for the cloud game service,
If the game access information included in the first user identification information corresponds to a preset period, or if the user's play information included in the first user identification information corresponds to a state in which the game installation was removed after accessing the game, the first select at least one advertising content based on user identification information and corresponding account information, and
Providing the selected at least one advertising content to a first terminal corresponding to the first user identification information,
The account information includes character status information,
When selecting the at least one advertising content, evaluate the degree of correlation between the character status information and the new content, and select the new content as the advertising content based on the degree of association,
A cloud game service providing device that displays a preset sentence in consideration of the character status information and the new content and a simulation compensation result for the new content.