KR102646077B1 - Image advertising intermediation service system - Google Patents

Abstract

The present invention relates to a video advertisement relay service system, and includes video advertisement transmission location and time information where video advertisements are available, video advertisement revenue amount information desired by the video advertisement transmitter, and industry information of the location where the video advertisement is transmitted. At least one video advertisement transmission device that transmits unique device identification information along with advertisement transmission availability condition information, video advertisement payment amount information desired by the video advertiser, including information on the location and time of video advertisement transmission desired by the video advertiser, and video advertisement payment amount information, and At least one video advertiser terminal that transmits unique advertiser identification information along with video advertiser requirement information including industry information of the location where advertisements are desired to be transmitted, along with video advertisement transmission availability condition information transmitted from each video advertisement transmission device. Unique advertiser identification information is provided along with unique device identification information and video advertiser requirement information transmitted from each video advertiser's terminal, and based on this, the preset information is analyzed through similarity analysis of video advertisement transmission availability condition information and video advertiser requirement information. After creating customized video advertisement relay recommendation information for video advertisement broadcasting that matches the conditions for transmitting video advertisements with a high similarity level or higher and the video advertiser's requirements, the generated customized video advertisement broadcast recommendation information is sent to the corresponding video advertisement transmission device. And by including a video advertisement relay server that transmits each video advertisement to the corresponding video advertiser's terminal, it is possible to provide customized advertising services to customers who want optimal advertising effects at the desired location and time and effectively generate advertising revenue.

Description

Video advertisement relay service system{IMAGE ADVERTISING INTERMEDIATION SERVICE SYSTEM}

The present invention relates to a video advertisement relay service system, and more specifically, to a video advertisement relay service system that allows customized advertising services to be provided to customers who want optimal advertising effects at a desired location and time.

In general, advertising activities that inform consumers of information about products or services that advertisers want to sell go beyond tangible advertising media such as signboards and use various media such as newspapers, television broadcasts, and Internet web pages.

Even though advertising is possible through various advertising media that have not been previously used, it is often difficult for advertisers and advertising media officials to develop advertising-related business models if the media is not common for advertising execution.

In other words, it is difficult for advertisers to decide how to execute advertisements specifically due to a lack of information about advertising media, and it is also difficult for advertising media officials to obtain information about advertisers, so it is difficult to decide how to use the advertising media they own. It's difficult to do.

Domestic registered patent No. 10-1817042 (announced on January 10, 2018)

The present invention was created to solve the above-described problems. The purpose of the present invention is to provide a service that relays a customized video advertisement contract between the video advertisement transmitter and the video advertiser to satisfy the requirements for video advertisement transmission, The goal is to provide customized advertising services to customers who want optimal advertising effects at the desired location and time, as well as a video advertising relay service system that effectively generates advertising revenue.

In order to achieve the above-described object, one aspect of the present invention includes information on the location and time of video advertisement transmission where video advertisements are possible, information on the amount of video advertisement revenue desired by the sender of the video advertisement, and information on the industry of the location where the video advertisement is transmitted. At least one video advertisement transmission device that transmits unique device identification information along with video advertisement transmission possibility condition information; Unique advertiser identification information along with video advertiser requirement information, including information on the video advertisement transmission location and time desired by the video advertiser, video advertisement payment amount information desired by the video advertiser, and industry information of the location where the video advertisement is desired to be transmitted. At least one video advertiser terminal transmitting; and video advertisement transmission availability condition information transmitted from each video advertisement transmission device, unique device identification information, and video advertiser requirement information transmitted from each video advertiser terminal, along with unique advertiser identification information, and video advertisements based on this information. By analyzing the similarity between the conditions for transmission and the requirements for video advertisers, customized video advertisement relay recommendation information is created for broadcasting video advertisements that matches the conditions for transmission of video advertisements with a higher similarity than the preset similarity and the requirements for video advertisers. After that, a video advertisement relay service system is provided that includes a video advertisement relay server that transmits the generated customized video advertisement relay recommendation information to the relevant video advertisement transmission device and the corresponding video advertiser terminal, respectively.

Here, each video advertisement transmission device preferably transmits the video advertisement transmission possibility condition information to the video advertisement relay server along with unique device identification information, including information on the main customer base that enters and exits the location where the video advertisement is transmitted. do.

Preferably, each video advertiser's terminal may further include information on the main customer base for viewing the video advertisement desired by the video advertiser and transmit it to the video advertisement relay server along with unique advertiser identification information.

Preferably, the video advertisement relay server further includes video advertisement transmission availability condition information including main customer base information transmitted from each video advertisement transmission device, unique device identification information, and main customer base information transmitted from each video advertiser terminal. Based on this, unique advertiser identification information is provided along with the video advertiser requirement information, and based on this, the similarity analysis of the video advertisement transmission possibility information and the video advertiser requirement information is performed, and the video advertisement transmission possibility conditions and videos with a higher similarity than the preset similarity are provided. After generating customized video advertisement relay recommendation information for video advertisement broadcasting that matches the advertiser's requirements, the generated customized video advertisement broadcast recommendation information can be transmitted to the video advertisement transmission device and the video advertiser's terminal, respectively.

Preferably, the video advertisement relay server further includes video advertisement transmission availability condition information including main customer base information transmitted from each video advertisement transmission device, unique device identification information, and main customer base information transmitted from each video advertiser terminal. In addition to the video advertiser requirement information, unique advertiser identification information is provided, and based on this, the video advertisement transmission availability condition information for each video advertisement transmission device is stored and managed in a database (DB), and the video advertiser request is made for each video advertiser. Condition information can be stored and managed in a database (DB).

Preferably, when the video advertisement relay server receives a video advertisement contract request message for the generated customized video advertisement relay recommendation information from each video advertisement transmission device or each video advertiser terminal, the video advertisement relay server recommends the generated customized video advertisement relay. Video advertisement contract agreement information data can be created and transmitted to the relevant video advertisement transmission device and the relevant video advertiser terminal, respectively.

Preferably, the video advertisement relay server receives an acceptance response message for the video advertisement contract agreement from the video advertisement transmission device and the video advertiser terminal, and when the video advertisement contract is concluded, the video advertisement relay server sends the corresponding message through the video advertiser terminal. We provide a relay service so that video advertisers can upload the video advertisement files they want, and the video advertisement contract information along with the video advertisement files uploaded by the video advertiser can be transmitted to the video advertisement transmission device.

Preferably, each video advertisement transmission device receives the video advertisement contract information along with the video advertisement file uploaded by the video advertiser from the video advertisement relay server and transmits the video advertisement contract information uploaded by the video advertiser according to the video advertisement contract information. You can control how video advertisement files are displayed on the display screen.

Preferably, each video advertisement transmission device may periodically transmit advertisement progress information of the video advertisement file uploaded by the video advertiser to the video advertisement relay server according to the video advertisement contract information.

Preferably, the video advertisement relay server is operated on a preset cost settlement date based on the advertisement progress information of the video advertisement file uploaded by the video advertiser and the video advertisement contract information transmitted periodically from each video advertisement transmission device. We can provide a relay service to settle video advertising revenue and video advertising payment amount respectively.

Preferably, the video advertisement relay server receives an acceptance response message for the video advertisement contract agreement from the video advertisement transmission device and the video advertiser terminal, and when the video advertisement contract is concluded, the video advertisement transmitter and A broadcasting service can be provided so that a preset video advertisement broadcasting fee can be paid from the video advertiser.

Preferably, at least one video acquisition device is installed around each video advertisement transmission device and acquires video information around the video advertisement transmission device and transmits it along with unique device identification information; And a first video advertisement DB that stores and manages video advertisement files by converting them into a database (DB) according to the person's gender and age may be further included.

Preferably, the video advertisement relay server receives unique device identification information along with surrounding video information transmitted from each video acquisition device, and based on this, uses a preset artificial intelligence (AI)-based machine learning method to After recognizing the face and determining the person's gender and age, extract the video advertisement file corresponding to the gender and age of the determined person from among the video advertisement files stored in the first video advertisement DB, and transmit each video advertisement to the video advertisement file. A relay service can be provided to be displayed on the display screen of.

Preferably, the video advertisement relay server receives unique advertiser identification information along with video advertisement files registered by person's gender and age from at least one video advertiser terminal, and stores each image in the first video advertisement DB based on this. A relay service can be provided for each video advertiser to store and manage video advertisement files by person's gender and age into a database (DB).

Preferably, the video advertisement relay server is registered through the video advertiser terminal with which the contract has been concluded in the first video advertisement DB according to each video advertisement contract information when a video advertisement contract is concluded between each video advertiser terminal and each video advertisement transmission device. A relay service can be provided by extracting the video advertisement file corresponding to the gender and age of the determined person from among the video advertisement files and displaying it on the display screen of the video advertisement transmission device for which the contract has been concluded.

Preferably, at least one video acquisition device is installed around each video advertisement transmission device and acquires video information around the video advertisement transmission device and transmits it along with unique device identification information; And a second video advertisement DB that stores and manages video advertisement files that provide hope by converting them into a database (DB) may be further included.

Preferably, the video advertisement relay server receives unique device identification information along with surrounding video information transmitted from each video acquisition device, and uses a preset artificial intelligence (AI)-based machine learning method based on this. After recognizing the face and determining the person's expression, if the determined person's expression is a dark expression, extract a random hopeful video advertisement file from among the hopeful video advertisement files stored in the second video advertisement DB. Thus, a relay service can be provided so that it is displayed on the display screen of each video advertisement transmission device.

Preferably, the video advertisement relay server receives unique advertiser identification information along with desired video advertisement files registered from at least one video advertiser terminal, and based on this, stores each video advertiser in the second video advertisement DB. We can provide a relay service to store and manage uplifting video advertisement files in a database (DB).

Preferably, the video advertisement relay server, when the video advertisement contract is concluded between each video advertiser terminal and each video advertisement transmission device, if the facial expression of the person determined according to each video advertisement contract information is dark, the second video advertisement DB We can provide a relay service to extract a random hopeful video advertisement file from among the hopeful video advertisement files registered through the video advertiser terminal for which the contract has been concluded and display it on the display screen of the video advertisement transmission device for which the contract has been concluded. there is.

Preferably, the artificial intelligence (AI)-based machine learning method applied to the video advertisement relay server includes one of Neural Network, SVM (Support Vector Machine), MLP (Multi Layer Perception), and Deep Learning. This can be accomplished using at least one artificial intelligence learning method.

Preferably, at least one device is provided in each store where each video advertisement transmission device is installed, and collectively manages information data related to sales of each store, and collects customer information data and transmits it along with unique terminal identification information. Additional POS terminals may be included.

Preferably, the video advertisement relay server receives information data related to sales of each store managed and collected from each POS terminal, customer information data, and unique terminal identification information, and based on this, each video advertisement transmission device A relay service can be provided so that information related to each store's sales and customer information can be converted into a database (DB) for each or each POS terminal and stored and managed in a separate store DB.

Preferably, the video advertisement relay server can provide a cloud computing service in response to a request from at least one client terminal.

Preferably, each client terminal uses the client member login cloud web service of the video advertisement relay server to search and retrieve information related to sales and customer information of each store stored in the store DB of the video advertisement relay server in real time. It can be displayed on the display screen.

Preferably, when storing information data related to sales of each store and customer information data in the store DB, the video advertisement relay server uses a symmetric or asymmetric encryption method to store information data related to sales of each store and customer information data. In addition to encrypting and storing information data, a service can be provided so that a decryption key for decrypting the encrypted information data related to sales of each store and customer information data is transmitted to each client terminal.

Preferably, each client terminal uses the decryption key transmitted from the video advertisement relay server along with the corresponding client member login information to store information data and customer information related to sales of each store encrypted and stored in the store DB of the video advertisement relay server. Information data can be decrypted and displayed on the search and display screen in real time.

Preferably, each client terminal may provide a service such that a video advertisement contract request message is transmitted to the video advertisement relay server according to information related to sales of each store and customer information stored in the store DB of the video advertisement relay server. there is.

Preferably, when the video advertisement relay server receives a video advertisement contract request message from each client terminal according to the information related to the sales of each store and the customer's information, the video advertisement relay server sends the information related to the sales of each store and the customer's information. Information data from the video advertisement contract agreement can be generated and transmitted to the video advertisement transmission device installed in each store and each client terminal.

Preferably, the similarity analysis applied to the video advertisement relay server may analyze the similarity between the video advertisement transmission availability condition information and the video advertiser requirement information through a preset artificial intelligence (AI)-based machine learning method.

Preferably, each video advertisement transmission device receives analog video signals obtained from at least one video acquisition device, converts them into digital video signals, and screens the converted digital video signals according to preset split-screen video information. Segmented and scaled video signals can be controlled to be displayed on the display screen.

Preferably, each video advertisement transmission device can control pre-stored video advertisement files to be set and scheduled by the user by year/month/day/time and displayed on the display screen.

Preferably, each video advertisement transmission device controls pre-stored video advertisement files to be set and scheduled by the user by year/month/day/time zone and displayed on the display screen, and is also selected by the user to display the video advertisement file by year/month/day. An advertisement execution completion message of the video advertisement file that has been set and scheduled for each day/time can be created and transmitted to the video advertisement relay server.

Preferably, the video advertisement relay server receives an advertisement execution completion message transmitted from each video advertisement transmission device, and based on this, settles the advertising fee according to the advertisement operation conditions preset at the request of the video advertiser to each video advertisement transmission device. Relay services can be provided so that payments can be made to the relevant users.

According to the video advertisement relay service system of the present invention as described above, by providing a service for relaying a customized video advertisement contract between the video advertisement transmitter and the video advertiser to satisfy the requirements for video advertisement transmission, the advertisement is placed at the desired location. It has the advantage of providing customized advertising services to customers who want optimal advertising effects at the right time and effectively generating advertising revenue.

Figure 1 is an overall block diagram for explaining a video advertisement relay service system according to an embodiment of the present invention.
Figure 2 is a block diagram for specifically explaining a client terminal applied to an embodiment of the present invention.

The above-mentioned objects, features, and advantages will be described in detail later with reference to the attached drawings, so that those skilled in the art will be able to easily implement the technical idea of the present invention. In describing the present invention, if it is determined that a detailed description of known technologies related to the present invention may unnecessarily obscure the gist of the present invention, the detailed description will be omitted.

Terms containing ordinal numbers, such as first, second, etc., may be used to describe various components, but the components are not limited by the terms. The above terms are used only for the purpose of distinguishing one component from another. For example, a first component may be named a second component, and similarly, the second component may also be named a first component without departing from the scope of the present invention. The terms used in this application are only used to describe specific embodiments and are not intended to limit the invention. Singular expressions include plural expressions unless the context clearly dictates otherwise.

The terms used in the present invention are general terms that are currently widely used as much as possible while considering the function in the present invention, but this may vary depending on the intention or precedent of a person working in the art, the emergence of new technology, etc. In addition, in certain cases, there are terms arbitrarily selected by the applicant, and in this case, the meaning will be described in detail in the description of the relevant invention. Therefore, the terms used in the present invention should be defined based on the meaning of the term and the overall content of the present invention, rather than simply the name of the term.

When it is said that a part "includes" a certain element throughout the specification, this means that, unless specifically stated to the contrary, it does not exclude other elements but may further include other elements. In addition, terms such as "... unit" and "module" used in the specification refer to a unit that processes at least one function or operation, which may be implemented as hardware or software, or as a combination of hardware and software. .

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings. However, the embodiments of the present invention illustrated below can be modified into various other forms, and the scope of the present invention is not limited to the embodiments detailed below. Examples of the present invention are provided to more completely explain the present invention to those skilled in the art.

The combination of each block in the attached block diagram and each step in the flow chart may be performed by computer program instructions (execution engine), and these computer program instructions can be installed on a processor of a general-purpose computer, special-purpose computer, or other programmable data processing equipment. Since it can be mounted, the instructions executed through a processor of a computer or other programmable data processing equipment create a means of performing the functions described in each block of the block diagram or each step of the flow diagram. These computer program instructions may also be stored in computer-usable or computer-readable memory that can be directed to a computer or other programmable data processing equipment to implement a function in a particular manner, so that the computer-usable or computer-readable memory The instructions stored in can also produce manufactured items containing instruction means that perform the functions described in each block of the block diagram or each step of the flow diagram.

In addition, computer program instructions can be mounted on a computer or other programmable data processing equipment, so a series of operation steps are performed on the computer or other programmable data processing equipment to create a process that is executed by the computer and run on the computer or other program. Instructions that perform possible data processing equipment may also provide steps for executing functions described in each block of the block diagram and each step of the flow diagram.

Additionally, each block or each step may represent a module, segment, or portion of code containing one or more executable instructions for executing specified logical functions, and in some alternative embodiments, the blocks or steps referred to in the blocks or steps may represent a portion of code. It should be noted that it is possible for functions to occur out of order. For example, it is possible for two blocks or steps shown in succession to be performed substantially at the same time, and it is also possible for the blocks or steps to be performed in the reverse order of the corresponding functions, if necessary.

Figure 1 is an overall block diagram for explaining a video advertisement relay service system according to an embodiment of the present invention, and Figure 2 is a block diagram for specifically explaining a client terminal applied to an embodiment of the present invention.

Referring to Figures 1 and 2, the video advertisement relay service system according to an embodiment of the present invention largely includes at least one video advertisement transmission device (100-1 to 100-N) and at least one video advertiser terminal (200). -1 to 200-N), and a video advertisement relay server (300). In addition, the video advertisement relay service system according to an embodiment of the present invention includes at least one video acquisition device (400-1 to 400-N), a first video advertisement DB (500), a second video advertisement DB (600), It may additionally include a store DB 700, at least one POS terminal (800-1 to 800-N), a client terminal 900, etc. Meanwhile, since the components shown in FIGS. 1 and 2 are not essential, the video advertisement relay service system according to an embodiment of the present invention may have more or fewer components.

Hereinafter, a detailed look at the components of the video advertisement relay service system according to an embodiment of the present invention is as follows.

Each video advertisement transmission device (100-1 to 100-N) has a function of transmitting preset unique device identification information along with video advertisement transmission availability condition information set by each video advertisement transmitter to the video advertisement relay server 300. Perform.

At this time, the video advertisement transmission condition information includes, for example, video advertisement transmission location information where video advertisements are available (e.g., video advertisement transmission address, etc.), video advertisement transmission time information where video advertisements are available (e.g., 12:00 to 14:00, etc.), Information on the amount of video advertisement revenue desired by the video advertisement transmitter (e.g., 5,000 won per month, etc.), industry information of the location where the video advertisement is transmitted (e.g., convenience store, snack bar, etc.), and/or information on people entering and exiting the location where the video advertisement is transmitted. It is desirable to include at least one piece of information among major customer groups (e.g., children, women, men, students, housewives, etc.).

Meanwhile, the unique device identification information includes, for example, the name of the video advertisement transmission device, the password of the video advertisement transmission device, the serial number of the video advertisement transmission device, the type of the video advertisement transmission device, the manufacturer of the video advertisement transmission device, and the video advertisement transmission device. The MAC (Media Access Control) address of the video advertisement transmission device, the unique IP (Internet Protocol) address of the video advertisement transmission device, the model and version of the video advertisement transmission device, and the secret key or PKI-based private key of the video advertisement transmission device. It is desirable to include at least one piece of authentication information of the video advertisement transmission device, but is not limited to this, and may include all device identification information that can identify each video advertisement transmission device (100-1 to 100-N). You can.

In addition, each video advertisement transmission device (100-1 to 100-N) receives the video advertisement contract information along with the video advertisement file uploaded by the video advertiser from the video advertisement relay server 300 and transmits the video advertisement contract information. Accordingly, a function can be performed to control the video advertisement file uploaded by the video advertiser to be displayed on the display screen.

In addition, each video advertisement transmission device (100-1 to 100-N) periodically sends advertisement progress information of the video advertisement file uploaded by the video advertiser to the video advertisement relay server 300 according to the video advertisement contract information. It can perform a transmission function.

In addition, each video advertisement transmission device (100-1 to 100-N) receives analog video signals obtained from each video acquisition device (400-1 to 400-N) and converts them into digital video signals, and the conversion It is possible to perform a function of controlling the digital video signals that have been screen-split and scaled according to preset screen split video information to be displayed on the display screen.

In addition, each video advertisement transmission device (100-1 to 100-N) allows pre-stored video advertisement files to be set and scheduled by the user (or video advertisement transmitter) by year and/or month and/or day and/or time zone. It can perform a function to control processing and displaying it on the display screen.

In addition, each video advertisement transmission device (100-1 to 100-N) allows pre-stored video advertisement files to be set and scheduled by the user by year and/or month and/or day and/or time to be displayed on the display screen. In addition to controlling, an advertisement execution completion message is generated for the video advertisement file selected by the user and set and scheduled by year and/or month and/or day and/or time zone and transmitted to the video advertisement relay server 300. It can perform the function:

Each video advertiser terminal (200-1 to 200-N) performs the function of transmitting preset unique advertiser identification information along with video advertiser requirement information set by each video advertiser to the video advertisement relay server 300.

At this time, the video advertiser requirement information includes, for example, video advertisement transmission location information desired by the video advertiser (e.g., video advertisement transmission address, etc.), video advertisement transmission time information desired by the video advertiser (e.g., 12:00 to 14:00, etc.), Information on the video advertisement payment amount desired by the video advertiser (e.g., 5,000 won per month, etc.), industry information of the location where the video advertisement is desired to be transmitted (e.g., convenience store, snack bar, etc.), and/or the main customer base for viewing the video advertisement desired by the video advertiser. It is desirable to include at least one piece of information (eg, child, woman, man, student, housewife, etc.).

Meanwhile, the unique advertiser identification information includes, for example, the name of the video advertiser terminal, the password of the video advertiser terminal, the serial number of the video advertiser terminal, the type of the video advertiser terminal, the manufacturer of the video advertiser terminal, and the MAC (Media) of the video advertiser terminal. Access Control) address, unique IP (Internet Protocol) address of the video advertiser's terminal, model and version of the video advertiser's terminal, and at least one of the authentication information of the video advertiser's terminal generated by the secret key of the video advertiser's terminal or a PKI-based private key It is desirable to include information, but is not limited to this, and may include all unique identification information that can identify each video advertiser terminal (200-1 to 200-N) or each video advertiser.

In addition, the video advertisement relay server 300 is connected to each video advertisement transmission device (100-1 to 100-N) and/or each video advertiser terminal (200-1 to 200-N) through the communication network 10. , At this time, the communication network 10 is a communication network that is a high-speed backbone network of a large communication network capable of high-capacity, long-distance voice and data services, and uses Wi-Fi and WiGig to provide Internet or high-speed multimedia services. , it may be a next-generation wireless communication network including Wireless Broadband Internet (Wibro), Wimax (World Interoperability for Microwave Access, Wimax), etc.

The Internet includes the TCP/IP protocol and various services existing at its upper layer, such as HTTP (Hyper Text Transfer Protocol), Telnet, FTP (File Transfer Protocol), DNS (Domain Name System), SMTP (Simple Mail Transfer Protocol), It refers to a global open computer network structure that provides SNMP (Simple Network Management Protocol), NFS (Network File Service), NIS (Network Information Service), etc., and each video advertisement transmission device (100-1 to 100-N) and /Or provides an environment that allows each video advertiser terminal (200-1 to 200-N) to connect to the video advertisement relay server (300). Meanwhile, the Internet may be wired or wireless Internet, or it may also be a core network integrated with a wired public network, wireless mobile communication network, or portable Internet.

If the communication network 10 is a mobile communication network, it may be a synchronous mobile communication network or an asynchronous mobile communication network. An example of the asynchronous mobile communication network may be a WCDMA (Wideband Code Division Multiple Access) communication network. In this case, although not shown in the drawing, the mobile communication network may include, for example, a Radio Network Controller (RNC). Meanwhile, although the WCDMA network was used as an example, it may be a next-generation communication network such as a cellular-based 3G network, an LTE network, a 4G network, and a 5G network, and other IP-based IP networks.

This communication network 10 includes each video advertisement transmission device (100-1 to 100-N) and/or each video advertiser terminal (200-1 to 200-N) and a video advertisement relay server ( 300) It plays a role in mutually transmitting signals and data.

In addition, the video advertisement relay server 300 transmits video advertisement transmission possible condition information transmitted from each video advertisement transmission device (100-1 to 100-N), unique device identification information, and each video advertiser terminal (200-1 to 100-N). 200-N), together with the video advertiser requirement information, the unique advertiser identification information is provided, and based on this, the similarity between the video advertisement transmission availability information and the video advertiser requirement information is analyzed to determine the preset similarity (preferably, about approx. After creating customized video advertisement relay recommendation information for video advertisement broadcasting that matches the conditions for video advertisement transmission with a high similarity of 80% to 90% or more and the video advertiser's requirements, the created customized video advertisement broadcast recommendation is made. It performs the function of transmitting information to each video advertisement transmission device (100-1 to 100-N) and each video advertiser terminal (200-1 to 200-N).

At this time, the similarity analysis applied to the video advertisement relay server 300 analyzes the similarity between the video advertisement transmission possibility condition information and the video advertiser requirement information through a preset artificial intelligence (AI)-based machine learning method, for example. desirable.

Meanwhile, the preset artificial intelligence (AI)-based machine learning method is, for example, at least one of neural network, SVM (Support Vector Machine), MLP (Multi Layer Perception), and/or deep learning. This can be achieved using artificial intelligence learning methods.

In addition, the video advertisement relay server 300 transmits video advertisement transmission possible condition information transmitted from each video advertisement transmission device (100-1 to 100-N), unique device identification information, and each video advertiser terminal (200-1 to 100-N). 200-N), together with the video advertiser requirement information, unique advertiser identification information is provided, and based on this, the video advertisement transmission availability condition information for each video advertisement transmission device is stored and managed in a database (DB), and each It can perform the function of storing and managing video advertiser requirement information for each video advertiser by forming it into a database (DB).

In addition, the video advertisement relay server 300 receives the customized video advertisement relay recommendation information generated from each video advertisement transmission device (100-1 to 100-N) and/or each video advertiser terminal (200-1 to 200-N). When receiving a video advertising contract request message for , video advertising contract agreement information data for the customized video advertising relay recommendation information created above is generated and sent to each video advertising transmission device (100-1 to 100-N) and/ Alternatively, the function of transmitting to each video advertiser terminal (100-1 to 100-N) may be performed.

In addition, the video advertisement relay server 300 receives an acceptance response to the video advertisement contract agreement from each video advertisement transmission device (100-1 to 100-N) and each video advertiser terminal (200-1 to 200-N). If the message is provided and the video advertisement contract is concluded, a relay service is provided so that each video advertiser can upload the desired video advertisement file through each video advertiser's terminal (200-1 to 200-N). It can perform the function:

In addition, the video advertisement relay server 300 transmits the video advertisement contract information, along with the video advertisement file uploaded by each video advertiser, to each video advertisement transmission device (100-1 to 100-N) through the communication network 10. The transmission function can be performed.

In addition, the video advertisement relay server 300 provides advertisement progress information and the corresponding video advertisement contract of the video advertisement file uploaded by each video advertiser periodically transmitted from each video advertisement transmission device (100-1 to 100-N). Based on the information, it can perform the function of providing a relay service so that video advertising revenue and/or video advertising payment amount can be settled on a preset cost settlement date.

In addition, the video advertisement relay server 300 receives an acceptance response to the video advertisement contract agreement from each video advertisement transmission device (100-1 to 100-N) and each video advertiser terminal (200-1 to 200-N). When a message is provided and the video advertisement contract is concluded, the function of providing a relay service can be performed so that a preset video advertisement relay fee can be paid from each video advertisement sender and each video advertiser.

In addition, the video advertisement relay server 300 is provided with surrounding video information transmitted from each video acquisition device (400-1 to 400-N) and preset unique device identification information, and uses preset artificial intelligence (AI) based on this. AI)-based machine learning method recognizes a person's face and identifies the person's gender (e.g., male or female, etc.) and/or age (e.g., teenagers, 20s, 30s, 40s, 50s, etc.) ., etc.), then extract the video advertisement file corresponding to the gender and/or age of the determined person from among the video advertisement files stored in the first video advertisement DB (500) and send the video advertisement to each video advertisement transmission device (100). It can perform the function of providing a relay service to be displayed on a display screen of -1 to 100-N).

In addition, the video advertisement relay server 300 receives preset unique advertiser identification information along with video advertisement files registered by person's gender and/or age from each video advertiser terminal (200-1 to 200-N). Based on this, it is possible to perform a function of providing a relay service so that video advertisement files by gender and/or age of each person for each video advertiser are stored and managed in a database (DB) in the first video advertisement DB (500).

In addition, the video advertisement relay server 300 records each video advertisement contract information when a video advertisement contract is concluded between each video advertiser terminal (200-1 to 200-N) and each video advertisement transmission device (100-1 to 100-N). Accordingly, among the video advertisement files registered through the video advertiser terminal (200-1 to 200-N) with which the contract was concluded in the first video advertisement DB (500), the video advertisement corresponding to the gender and/or age of the identified person It is possible to perform a function of providing a relay service by extracting the file and displaying it on the display screen of the video advertisement transmission device (100-1 to 100-N) for which the contract has been concluded.

In addition, the video advertisement relay server 300 is provided with surrounding video information transmitted from each video acquisition device (400-1 to 400-N) and preset unique device identification information, and uses preset artificial intelligence (AI) based on this. After recognizing a person's face and determining the person's facial expression through an AI)-based machine learning method, the determined person's expression is a dark expression (e.g., depression, sadness, anger, unhappiness, anger, pain, worry, loneliness) , worries, etc.), a random hopeful video advertisement file is extracted from among the hopeful video advertisement files stored in the second video advertisement DB (600), and each video advertisement transmission device (100-1 to 100-N) ) can perform the function of providing a relay service to be displayed on the display screen.

In addition, the video advertisement relay server 300 receives unique advertiser identification information along with the hope-giving video advertisement files registered from each video advertiser terminal (200-1 to 200-N) and provides a second video advertisement based on this. It can perform the function of providing a relay service so that the video advertisement files that give hope to each video advertiser are stored and managed in a database (DB) in the DB (600).

In addition, the video advertisement relay server 300 records each video advertisement contract information when a video advertisement contract is concluded between each video advertiser terminal (200-1 to 200-N) and each video advertisement transmission device (100-1 to 100-N). Accordingly, if the expression of the determined person is dark, the second video advertisement DB (600) selects any of the hopeful video advertisement files registered through the video advertiser terminal (200-1 to 200-N) with which the contract was concluded. It can perform a function of providing a relay service by extracting a video advertisement file that gives hope and displaying it on the display screen of the video advertisement transmission device (100-1 to 100-N) for which the contract has been concluded.

In addition, the video advertisement relay server 300 includes information data related to sales of each store managed and collected from each POS terminal (800-1 to 800-N), customer information data, and preset unique terminal identification information. Based on this, information related to each store's sales and customer information for each video advertisement transmission device and/or each POS terminal is converted into a database (DB) and relayed to be stored and managed in a separate store DB (700). It can perform the function of providing services.

Additionally, the video advertisement relay server 300 may provide a cloud computing service in response to a request from at least one client terminal 900.

In other words, the video advertisement relay server 300 is connected to a plurality of client terminals 900 owned by the user on the network through the communication network 10 and provides system resources (including OS, CPU, memory, It is a physical device that provides storage devices, etc.), and in a cloud service environment, a plurality of servers are connected to a plurality of client terminals 900 on the network, and in this case, the video advertisement relay server 300 is connected to a plurality of servers. It is shown as a concept including, for example, system resources are distributed so that a plurality of client terminals 900 can use them through a guest machine in a virtual space created through virtualization technology. These matters can be understood as well-known general concepts.

At this time, the cloud service environment refers to Internet-based (cloud) computing technology. Cloud computing represents the Internet as a cloud in a computer network diagram, has a complex hidden infrastructure structure, and has a computing style in which IT-related functions are provided in the form of a service. Users can use services provided by cloud computing using the Internet.

In addition, the cloud computing refers to a mixture of various computing concepts and communication technologies such as virtual computing, utility computing, and on-demand computing, and is a virtualization technology for multiple data centers typically composed of multiple computers. It refers to a technology that implements a single virtual computer or service by integrating them into one virtual computer or service, and allows users to access it and provide various software, security solutions, and computing capabilities in an on-demand manner.

In other words, cloud computing is an 'on-demand outsourcing service of IT resources through the Internet', which stores programs or documents that were individually stored on personal computers or corporate servers on an Internet-based virtual server or storage. This is a method that allows users to perform desired tasks by running cloud applications such as web browsers using various terminals, including personal computers.

At this time, users can select and use computing resources such as cloud applications, storage, OS, and security at the desired time and as much as they want, and pay based on the amount of usage.

In other words, the video advertisement relay server 300 is a server that provides cloud computing services to the external client terminal 900, and provides computing resources requested by the external client terminal 900 through the communication network 10. The video advertisement relay server 300 can provide computing services to enable the external client terminal 900 to use the requested device.

This video advertisement relay server 300 is provided by operators (content providers) who provide large amounts of data, such as application program files, game program files, text data files, document files, picture files, music files, video files, and barcode files. It is equipped with a number of storage devices, that is, storage, that store the provided files.

In addition, when the video advertisement relay server 300 stores information data related to sales of each store and customer information data in the store DB 700, the information data related to sales of each store and In addition to encrypting and storing the customer's information data, it performs the function of providing a service so that the decryption key for decrypting the encrypted information data related to the sales of each store and the customer's information data is transmitted to each client terminal 900. can do.

In addition, when the video advertisement relay server 300 receives a video advertisement contract request message from each client terminal 900 according to the information related to the sales of each store and the customer information, the video advertisement relay server 300 receives information related to the sales of each store and the customer. performs the function of generating video advertisement contract agreement information data according to the information and transmitting it to the video advertisement transmission devices (100-1 to 100-N) installed in each store and/or each client terminal (900). You can.

In addition, the video advertisement relay server 300 receives an advertisement execution completion message transmitted from each video advertisement transmission device (100-1 to 100-N), and based on this, according to the advertisement operation conditions preset at the request of the video advertiser. It can perform a function of providing a relay service so that advertising costs can be settled and paid to the corresponding users of each video advertisement transmission device (100-1 to 100-N).

Additionally, each video acquisition device (400-1 to 400-N) is installed around each video advertisement transmission device (100-1 to 100-N), and each video advertisement transmission device (100-1 to 100-N) ) performs the function of acquiring video information around the installed area and transmitting it to the video advertisement relay server 300 through the communication network 10 along with preset unique device identification information.

At this time, the unique device identification information includes, for example, the name of the image acquisition device, the password of the image acquisition device, the serial number of the image acquisition device, the type of the image acquisition device, the manufacturer of the image acquisition device, and the MAC (Media) of the image acquisition device. Access Control) address, unique IP (Internet Protocol) address of the image acquisition device, model and version of the image acquisition device, and at least one of the authentication information of the image acquisition device generated by the secret key of the image acquisition device or PKI-based private key It is desirable to include information, but is not limited to this, and may include all device identification information that can identify each image acquisition device (400-1 to 400-N).

Although each of these image acquisition devices (400-1 to 400-N) is not shown in the drawing, each image acquisition device (400-1 to 400-N) typically includes an image sensor and an image signal processor. Signal Processor (ISP) and back-end chip (Back_End Chip).

The image sensor outputs an imaging signal formed by light incident from the lens as unprocessed Bayer RGB format data. The image signal processor (ISP) converts the Bayer RGB format data into RGB format data, and converts it into YUV format data required for display screen output.

The back-end chip is responsible for controlling the camera module, including processing the YUV format data output from the image signal processor (ISP) and outputting the captured image through the display screen. This back-end chip is used for mobile switching. A modem (Mobile Switching Modem, MSM) or a digital signal processor (DSP) may be used.

That is, when taking pictures using each image acquisition device (400-1 to 400-N), the image sensor converts unprocessed Bayer RGB format data into IIC (Inter) according to the imaging signal formed by the light incident from the lens. It is output using Integrated Circuit (Integrated Circuit) type communication, and the image signal processor (ISP) that receives it converts it into actual RGB format data, and uses this RGB format data as the backbone for image processing required for display screen output. It is converted into YUV format data required by the end chip and output using IIC (Inter Integrated Circuit) communication. Then, the back-end chip processes the received YUV format data and outputs the captured image through the display screen.

Meanwhile, each of the above-described image acquisition devices (400-1 to 400-N) is a conventional video camera capable of shooting continuous moving images or a solid-state imaging device (Charge Coupled Device, CCD) that detects two-dimensional images. It is preferable to implement it as a camera, but it is not limited to this, and can also be implemented as a USB (Universal Serial Bus) camera, which is currently the most commonly used as a type of ordinary PC camera, or an infrared (IR) camera that can shoot even in dark places. It can also be implemented with other types of cameras capable of shooting continuous video that will be developed in the future.

At this time, the solid-state imaging device (CCD) camera consists of an optical unit, a solid-state imaging device (CCD), and a driving unit that drives the same, and acquires bitmap data input to the solid-state imaging device (CCD) through the optical unit. The bitmap data may include both still image image data and video data.

And, the USB camera basically consists of a camera, an interface unit, a USB host, etc., and a plurality of endpoints are configured between the camera and the interface unit, one of which is an endpoint dedicated to snapshots. and the other is used as an endpoint dedicated to images.

The camera processes the input image into digital data and outputs it to the interface unit. The interface unit converts the digital data input through the endpoint to USB standard specifications and transmits it to the USB host, and the USB host converts the digital data input through the endpoint into digital data. It has the function of displaying data on one's monitor or transmitting it to the other party's USB host for video communication.

The first video advertisement DB 500 performs the function of storing and managing video advertisement files by forming a database (DB) according to the person's gender and/or age.

The second video advertisement DB (600) performs the function of storing and managing video advertisement files that provide hope by converting them into a database (DB).

The store DB 700 performs the function of storing and managing information data related to sales of each store and/or customer information data into a database (DB) for each store.

Each POS (Point of Sale) terminal (800-1 to 800-N) is installed in each store where each video advertisement transmission device (100-1 to 100-N) is installed, and information data related to sales at each store is provided. In addition to comprehensively managing the information, it collects customer information and transmits it to the video advertisement relay server 300 through the communication network 10 along with preset unique terminal identification information.

At this time, the unique terminal identification information includes, for example, the name of the POS terminal, the password of the POS terminal, the serial number of the POS terminal, the type of the POS terminal, the manufacturer of the POS terminal, the MAC (Media Access Control) address of the POS terminal, and the POS terminal. It is desirable to include at least one of the terminal's unique IP (Internet Protocol) address, the model and version of the POS terminal, and the POS terminal's authentication information generated by the POS terminal's secret key or PKI-based private key. It is not limited, and may include all terminal identification information that can identify each POS terminal (800-1 to 800-N).

In addition, each client terminal 900 uses the client member login cloud web service of the video advertisement relay server 300 to obtain information related to sales of each store stored in the store DB 700 of the video advertisement relay server 300. It performs the function of searching and displaying customer information on the display screen in real time.

In addition, each client terminal 900 uses the decryption key transmitted from the video advertisement relay server 300 along with the corresponding client member login information to encrypt and store each of the data in the store DB 700 of the video advertisement relay server 300. It can perform the function of decoding information data related to store sales and customer information and displaying it on the search and display screen in real time.

In addition, each client terminal 900 sends a video advertisement contract request message to the video advertisement relay server 300 according to information related to sales of each store and customer information stored in the store DB 700 of the video advertisement relay server 300. It can perform the function of providing services to be transmitted to .

Meanwhile, each client terminal 900 (or each video advertiser terminal 200-1 to 200-N) applied to an embodiment of the present invention is a smart phone or smart phone that communicates through wireless Internet or mobile Internet. It is preferable that it consists of at least one mobile terminal device, such as a Smart Pad or a Smart Note, and in addition, a personal PC, a laptop PC, a Palm PC, a mobile play-station, and a communication function. Comprehensive coverage of all wired and wireless home appliances/communication devices having a user interface for accessing the video advertisement relay server 300 applied in an embodiment of the present invention, such as DMB (Digital Multimedia Broadcasting) phones, tablet PCs, and iPads. It can mean:

As shown in FIG. 2, each of these client terminals 900 includes a wireless communication module 910, an audio/video (A/V) input module 920, a user input module 930, a sensing module 940, It may include an output module 950, a storage module 960, an interface module 970, a terminal control module 980, and a power module 990. Meanwhile, since the components shown in FIG. 2 are not essential, each client terminal 900 may have more or fewer components.

Hereinafter, the components of each client terminal 900 will be looked at in detail as follows.

The wireless communication module 910 may include one or more modules that enable wireless communication between each client terminal 900 and the video advertisement relay server 300. For example, the wireless communication module 910 may include a broadcast reception module 911, a mobile communication module 912, a wireless Internet module 913, a short-range communication module 914, and a location information module 915.

The broadcast reception module 911 receives broadcast signals (e.g., TV broadcast signals, radio broadcast signals, data broadcast signals, etc.) and/or broadcasts from an external broadcast management server through various broadcast channels (e.g., satellite channels, terrestrial channels, etc.). Receive relevant information.

The mobile communication module 912 transmits and receives wireless signals with at least one of a base station, an external terminal, and a server on a mobile communication network. The wireless signal may include various types of data resulting from voice call signals, video call signals, or text/multimedia message transmission and reception.

The wireless Internet module 913 is a module for wireless Internet access and may be built into or external to each client terminal 900. For example, WLAN (Wi-Fi), Wibro, Wimax, HSDPA, LTE, etc. may be used as the wireless Internet technology.

The short-range communication module 914 is a module for short-range communication, for example, Bluetooth communication, ZigBee communication, Ultra Wideband (UWB) communication, Radio Frequency Identification (RFID) communication, or infrared (IR) communication. This can be used.

The location information module 915 is a module for confirming or obtaining the location of each client terminal 900, and can obtain current location information of each client terminal 900 using GPS (Global Position System), etc.

The A/V input module 920 is a module for inputting audio signals or video signals, and may basically include a camera unit 921 and a microphone unit 922. The camera unit 921 processes image frames such as still images or videos obtained by an image sensor in video call mode or shooting mode. The microphone unit 922 receives external sound signals through a microphone in call mode, recording mode, voice recognition mode, etc., and processes them into electrical voice data.

The user input module 930 is a module through which the user generates input data to control the operation of the terminal, and may be composed of, for example, a key pad dome switch, a touch pad (static/electrostatic), a jog wheel, a jog switch, etc.

The sensing module 940 monitors the open/closed state of each client terminal 900, the location of each client terminal 900, the presence or absence of user contact, the user's touch operation on a specific part, the orientation of each client terminal 900, and the presence or absence of user contact, the orientation of each client terminal 900, and the presence or absence of user contact. The current state of each client terminal 900, such as acceleration/deceleration of the terminal 900, is detected and a sensing signal for controlling the operation of each client terminal 900 is generated. This sensing signal is transmitted to the terminal control module 980 and can become the basis for the terminal control module 980 to perform a specific function.

The output module 950 is a module for generating output related to vision, hearing, or tactile sensation, and basically includes a display unit 951, an audio output unit 952, an alarm unit 953, and a haptic unit 954. You can.

The display unit 951 displays and outputs information processed by each client terminal 900. For example, when each client terminal 900 is in call mode, it displays a UI (User Interface) or GUI (Graphical User Interface) related to the call, and when in video call mode or shooting mode, it displays the captured and/or received video or UI. , displays the GUI.

For example, the audio output unit 952 may output audio data received from the wireless communication module 910 or stored in the storage module 960 in call signal reception, communication mode or recording mode, voice recognition mode, broadcast reception mode, etc. .

The alarm unit 953 may output a signal to notify the occurrence of an event in each client terminal 900. Examples of events occurring in each client terminal 900 include call signal reception, message reception, key signal input, and touch input.

The haptic unit 954 generates various tactile effects that the user can feel. A representative example of a tactile effect generated by the haptic unit 954 is vibration. The intensity and pattern of vibration generated by the haptic portion 954 can be controlled.

The storage module 960 can store programs for operating the terminal control module 980, and can also temporarily store input/output data (eg, phone book, messages, still images, videos, etc.). The storage module 960 can store data about various patterns of vibration and sound output when a touch is input on the touch screen.

The storage module 960 is a flash memory type, hard disk type, multimedia card micro type, card type memory (e.g. SD or XD memory, etc.), RAM, SRAM, ROM, EEPROM, PROM, It may include at least one type of storage medium among magnetic memory, magnetic disk, and optical disk.

The interface module 970 serves as a passageway for all external devices connected to each client terminal 900. The interface module 970 transmits data or receives power from an external device and transmits it to each component inside each client terminal 900, or transmits data inside each client terminal 900 to an external device.

The terminal control module 980 typically controls the overall operation of each client terminal 900 and, for example, performs related control and processing for voice calls, data communications, video calls, etc.

In addition, the terminal control module 980 controls the execution of the video advertisement relay-related application program stored in the storage module 960, and generates various function settings and registration information using the executed video advertisement relay-related application service, It performs the function of controlling this to be transmitted to the video advertisement relay server 300 through the wireless communication module 910.

Additionally, the terminal control module 980 can constantly monitor the charging current and charging voltage of the battery unit 995 and temporarily store the monitoring values in the storage module 960. At this time, the storage module 960 preferably stores not only battery charging status information such as monitored charging current and charging voltage, but also battery specification information (product code, rating, etc.).

The power module 990 receives external power and internal power under the control of the terminal control module 980 and supplies power necessary for the operation of each component. The power module 990 operates by supplying power from the built-in battery unit 995 to each component, and the battery can be charged using a charging terminal (not shown).

Various embodiments described herein may be implemented, for example, in a recording medium readable by a computer or similar device using software, hardware, or a combination thereof.

According to hardware implementation, the embodiments described herein include application specific integrated circuits (ASICs), digital signal processors (DSPs), digital signal processing devices (DSPDs), programmable logic devices (PLDs), and field programmable gate arrays (FPGAs). , may be implemented using at least one of processors, controllers, micro-controllers, microprocessors, and electrical units for performing functions. In some cases, such embodiments may be implemented by the terminal control module 980.

According to software implementation, embodiments such as procedures or functions may be implemented with a separate software module that performs at least one function or operation. Software code can be implemented by a software application written in an appropriate programming language. Additionally, the software code can be stored in the storage module 960 and executed by the terminal control module 980.

Meanwhile, when each client terminal 900 is comprised of a smartphone, the smartphone, unlike a general cell phone (so-called feature phone), can download various application programs desired by the user, freely use them, and delete them. As a phone based on an open operating system, it is a phone that has commonly used functions such as voice/video calls and internet data communication, as well as any mobile phone with a mobile office function or any internet connection that does not have a voice call function but can access the internet. It is desirable to understand it as a communication device including a phone or tablet PC.

As such, smartphones use an open operating system, so unlike mobile phones with a closed operating system, users can install and manage various application programs at will.

Although the preferred embodiment of the video advertisement relay service system according to the present invention has been described above, the present invention is not limited thereto and may be implemented with various modifications within the scope of the patent claims, detailed description of the invention, and accompanying drawings. It is possible to do this, and this also belongs to the present invention.

100-1 to 100-N: Video advertisement transmission device,
200-1 to 200-N: Video advertiser terminal,
300: Video advertisement relay server,
400-1 to 400-N: image acquisition device,
500: 1st video advertisement DB,
600: 2nd video advertisement DB,
700: Store DB,
800-1 to 800-N: POS terminal,
900: Client terminal

Claims (22)

Unique device identification information along with video advertisement transmission availability conditions information, including video advertisement transmission location and time information, video advertisement revenue amount information desired by the video advertisement transmitter, and industry information of the location from which the video advertisement is transmitted. At least one video advertisement transmission device that transmits;
At least one video acquisition device installed around each video advertisement transmission device and acquiring video information around the video advertisement transmission device and transmitting it along with unique device identification information;
A first video advertisement DB that stores and manages video advertisement files by converting them into a database (DB) according to the person's gender and age;
A second video advertisement DB that stores and manages video advertisement files that provide hope by converting them into a database (DB);
Unique advertiser identification information along with video advertiser requirement information, including information on the video advertisement transmission location and time desired by the video advertiser, video advertisement payment amount information desired by the video advertiser, and industry information of the location where the video advertisement is desired to be transmitted. At least one video advertiser terminal transmitting; and
Video advertisement transmission availability condition information transmitted from each video advertisement transmission device, unique device identification information, video advertiser requirement information transmitted from each video advertiser terminal, and unique advertiser identification information are provided, and video advertisements are transmitted based on this information. By analyzing the similarity between the availability condition information and the video advertiser's requirement information, customized video advertisement relay recommendation information is created for video advertisement broadcasting that matches the conditions for transmitting video advertisements with a higher similarity than the preset similarity and the video advertiser's requirements. Afterwards, it includes a video advertisement relay server that transmits the generated customized video advertisement relay recommendation information to the corresponding video advertisement transmission device and the corresponding video advertiser terminal, respectively,
The video advertisement relay server receives unique device identification information along with surrounding video information transmitted from each video acquisition device, and recognizes people's faces through a preset artificial intelligence (AI)-based machine learning method based on this. After determining the person's gender and age, extract the video advertisement file corresponding to the gender and age of the determined person from among the video advertisement files stored in the first video advertisement DB and display the display screen of each video advertisement transmission device. We provide a relay service so that it is displayed in the video advertisement terminal, and unique advertiser identification information is provided along with video advertisement files registered by person's gender and age from each video advertiser's terminal, and based on this, each video advertiser is entered into the first video advertisement DB. We provide a relay service to store and manage video advertisement files according to a person's gender and age into a database (DB), and when a video advertisement contract is concluded between each video advertiser's terminal and each video advertisement transmission device, the above information is provided according to each video advertisement contract information. 1 From the video advertisement DB, extract the video advertisement file corresponding to the gender and age of the person identified above from among the video advertisement files registered through the video advertiser terminal with which the contract has been concluded and display it on the display screen of the video advertisement transmission device with which the contract has been concluded. It provides a relay service so that it can be displayed, and unique device identification information is provided along with surrounding image information transmitted from each image acquisition device, and based on this, a person's face is recognized through a preset artificial intelligence (AI)-based machine learning method. After recognizing and determining the person's facial expression, if the identified person's expression is a dark expression, a random hopeful video advertisement file is extracted from among the hopeful video advertisement files stored in the second video advertisement DB and the corresponding It provides a relay service so that it is displayed on the display screen of each video advertisement transmission device, and receives unique advertiser identification information along with the desired video advertisement files registered from each video advertiser's terminal, and creates the second video advertisement DB based on this. We provide a relay service to store and manage the video advertisement files that give hope for each video advertiser into a database (DB), and when a video advertisement contract is concluded between each video advertiser's terminal and each video advertisement transmission device, each video advertisement contract information is provided. Accordingly, if the expression of the identified person is dark, a random hopeful video advertisement file is extracted from the second video advertisement DB among the hopeful video advertisement files registered through the video advertiser terminal for which the contract was concluded, and the corresponding contract is concluded. A video advertisement relay service system characterized in that it provides a relay service so that it is displayed on the display screen of the completed video advertisement transmission device.
According to claim 1,
Each video advertisement transmission device transmits the video advertisement transmission possibility condition information to the video advertisement relay server along with unique device identification information, including information on major customer bases entering and exiting the location where the video advertisement is transmitted,
Each video advertiser's terminal transmits to the video advertisement relay server along with unique advertiser identification information, including information on the main customer base for viewing the video advertisement desired by the video advertiser,
The video advertisement relay server further includes video advertisement transmission availability condition information, which further includes main customer base information transmitted from each video advertisement transmission device, as well as unique device identification information and main customer base information transmitted from each video advertiser terminal. Unique advertiser identification information is provided along with the requirements information, and based on this, the similarity analysis of the video advertisement transmission possibility information and the video advertiser requirement information is performed, and the video advertisement transmission possibility conditions and the video advertiser's requirements have a similarity higher than the preset similarity level. After generating customized video advertisement relay recommendation information for video advertisement broadcasting with matching conditions, the generated customized video advertisement broadcast recommendation information is transmitted to the video advertisement transmission device and the video advertiser terminal, respectively. Advertising relay service system.
According to clause 2,
The video advertisement relay server further includes video advertisement transmission availability condition information, which further includes main customer base information transmitted from each video advertisement transmission device, as well as unique device identification information and main customer base information transmitted from each video advertiser terminal. Requirement information and unique advertiser identification information are provided, and based on this, the video advertisement transmission possibility information for each video advertisement transmission device is stored and managed in a database (DB), and video advertiser requirement information is stored for each video advertiser. A video advertisement relay service system characterized by storage and management in a database (DB).
According to clause 2,
When the video advertisement relay server receives a video advertisement contract request message for the generated customized video advertisement relay recommendation information from each video advertisement transmission device or each video advertiser terminal, the video advertisement relay server receives the generated customized video advertisement relay recommendation information. A video advertisement relay service system that generates video advertisement contract agreement information data and transmits it to the relevant video advertisement transmission device and the relevant video advertiser terminal, respectively.
According to clause 4,
The video advertisement relay server receives an acceptance response message for the video advertisement contract agreement from the video advertisement transmission device and the video advertiser's terminal, and when the video advertisement contract is concluded, the video advertiser receives the video advertisement through the video advertiser's terminal. A video advertisement that provides a relay service to upload the desired video advertisement file and transmits the video advertisement contract information along with the video advertisement file uploaded by the video advertiser to the video advertisement transmission device. Relay service system.
According to clause 5,
Each video advertisement transmission device receives the video advertisement contract information along with the video advertisement file uploaded by the video advertiser from the video advertisement relay server, and transmits the video advertisement file uploaded by the video advertiser according to the video advertisement contract information. A video advertisement relay service system characterized in that it is controlled to be displayed on the display screen.
According to clause 6,
Each video advertisement transmission device periodically transmits advertisement progress information of the video advertisement file uploaded by the video advertiser to the video advertisement relay server according to the video advertisement contract information,
The video advertisement relay server collects video advertisement revenue on a preset cost settlement date based on the advertisement progress information of the video advertisement file uploaded by the relevant video advertiser and the relevant video advertisement contract information transmitted periodically from each video advertisement transmission device. and a video advertisement relay service system, characterized in that it provides a relay service to settle each video advertisement payment amount.
According to clause 4,
The video advertisement relay server receives an acceptance response message for the video advertisement contract agreement from the video advertisement transmission device and the video advertiser's terminal, and when the video advertisement contract is concluded, the video advertisement transmitter and the video advertiser A video advertisement relay service system characterized by providing a relay service so that a preset video advertisement relay fee can be paid.
delete delete delete delete According to claim 1,
The artificial intelligence (AI)-based machine learning method applied to the video advertisement relay server includes at least one of neural network, SVM (Support Vector Machine), MLP (Multi Layer Perception), and deep learning. A video advertising relay service system characterized by an artificial intelligence learning method.
According to claim 1,
At least one POS terminal is installed in each store where each video advertisement transmission device is installed, and manages information data related to sales of each store in a unified manner, as well as collects customer information data and transmits it along with unique terminal identification information. It further includes,
The video advertisement relay server receives information data related to sales of each store managed and collected from each POS terminal, customer information data, and unique terminal identification information, and based on this, each video advertisement transmission device or each A video advertisement relay service system that provides a relay service to store and manage information related to each store's sales and customer information in a database (DB) for each POS terminal.
According to claim 14,
The video advertisement relay server provides cloud computing services in response to a request from at least one client terminal,
Each client terminal uses the client member login cloud web service of the video advertisement relay server to search and display information related to sales and customer information of each store stored in the store DB of the video advertisement relay server in real time on the display screen. A video advertisement relay service system characterized by displaying.
According to claim 15,
When the video advertisement relay server stores the information data related to the sales of each store and the customer information data in the store DB, the information data related to the sales of each store and the customer information data are stored using a symmetric or asymmetric encryption method. In addition to encrypting and storing the encrypted information data related to the sales of each store and the customer's information data, a decryption key that can be decrypted is provided to each client terminal,
Each client terminal uses the decryption key transmitted from the video advertisement relay server along with the corresponding client member login information to encrypt and store information data related to sales of each store and customer information data encrypted and stored in the store DB of the video advertisement relay server. A video advertising relay service system that decodes and displays it on a search and display screen in real time.
According to claim 14,
Each client terminal provides a service to transmit a video advertisement contract request message to the video advertisement relay server according to information related to sales of each store and customer information stored in the store DB of the video advertisement relay server,
When the video advertisement relay server receives a video advertisement contract request message from each client terminal according to the information related to the sales of each store and the customer's information, the video advertisement relay server sends the video advertisement according to the information related to the sales of each store and the customer's information. A video advertisement relay service system that generates contract agreement information data and transmits it to the video advertisement transmission device installed in each store and each client terminal.
According to claim 1,
The similarity analysis applied to the video advertisement relay server is a video advertisement characterized in that the similarity between the video advertisement transmission availability condition information and the video advertiser requirement information is analyzed through a preset artificial intelligence (AI)-based machine learning method. Relay service system.
According to claim 1,
Each video advertisement transmission device receives analog video signals obtained from at least one video acquisition device, converts them into digital video signals, and splits and scales the converted digital video signals according to preset screen split video information. A video advertising relay service system characterized by controlling the processed video signals to be displayed on the display screen.
According to claim 1,
A video advertisement relay service system characterized in that each video advertisement transmission device controls pre-stored video advertisement files to be set and scheduled by the user by year/month/day/time and displayed on the display screen.
According to claim 1,
Each video advertisement transmission device controls pre-stored video advertisement files to be set and scheduled by the user by year/month/day/time and displayed on the display screen, and is also selected by the user to be displayed on the display screen. A video advertisement relay service system that generates an advertisement execution completion message for video advertisement files set and scheduled for each time slot and transmits it to the video advertisement relay server.
According to claim 21,
The video advertisement relay server receives the advertisement execution completion message transmitted from each video advertisement transmission device, and based on this, settles the advertising fee according to the advertisement operation conditions preset at the request of the relevant video advertiser to the corresponding user of each video advertisement transmission device. A video advertisement relay service system characterized in that it provides a relay service so that payments can be made to.

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