KR102630447B1 - Method of operating platform that matches brides-to-be and wedding service providers by calculating appropriate price according to the popularity, sensitivity, and satisfaction of big data-based wedding services - Google Patents

Abstract

A method of operating a platform that matches prospective brides and grooms with wedding service providers is provided by calculating an appropriate price based on the popularity, sensitivity, and satisfaction of big data-based wedding services.
The operating method of the platform includes the steps of a user terminal transmitting wedding preparation information to the main server; transmitting, by the main server, a wedding service list matching wedding preparation information to the user terminal; The user terminal selecting a specific wedding service from a wedding service list; The user terminal transmitting the selected wedding service to the main server and making a reservation and payment; It may be characterized by including the step of transmitting satisfaction with the wedding service from the user terminal to the main server.

Description

A method of operating a platform that matches prospective brides and grooms with wedding service providers by calculating appropriate prices based on the popularity, sensitivity, and satisfaction of big data-based wedding services {METHOD OF OPERATING PLATFORM THAT MATCHES BRIDES-TO-BE AND WEDDING SERVICE PROVIDERS BY CALCULATING APPROPRIATE PRICE ACCORDING TO THE POPULARITY, SENSITIVITY, AND SATISFACTION OF BIG DATA-BASED WEDDING SERVICES}

The present invention relates to a method of operating a platform that matches prospective brides and grooms with wedding service providers by calculating an appropriate price according to the popularity, sensitivity, and satisfaction of big data-based wedding services.

Recently, various fields are becoming digital and the platform economy is becoming active. The wedding service platform is an app/website type platform that matches prospective brides and grooms with wedding service providers.

On the platform, when users (bride-to-be) enter their preferred wedding period and hall, main-style flower/performance (musical, string trio, etc.) service, studio shooting, dress purchase/rental, and makeup service, the platform Companies can provide a list of wedding services according to user preferences (curating).

In this case, the user can easily decide on the wedding progress by selecting a specific wedding service from the wedding service list provided by the platform. In particular, users who lack background knowledge or experience in the wedding industry, most of whom are first-marriage users, can easily make decisions by comparing and analyzing various wedding services through the platform's curating service.

In addition, it has the advantage of ensuring objectivity and fairness over curating by a traditional wedding planner.

However, the price of wedding services is sensitive to the popularity of the service (for example, if makeup or dresses that become an issue in the media are popular) and sensitivity to the time (for example, a premium is charged for the hall rental cost in the month of May). However, the conventional wedding platform curates a list of wedding services at a uniformly fixed price without considering popularity/sensitivity/satisfaction, causing problems in platform operation.

The problem that the present invention seeks to solve is to provide a method of operating a platform that matches prospective brides and grooms with wedding service providers by calculating an appropriate price according to the popularity, sensitivity, and satisfaction of big data-based wedding services.

The problems to be solved by the present invention are not limited to the problems mentioned above, and other problems not mentioned can be clearly understood by those skilled in the art from the description below.

The operating method of the platform of the present invention to solve the above-described problems includes the steps of a user terminal transmitting wedding preparation information to the main server; transmitting, by the main server, a wedding service list matching wedding preparation information to the user terminal; The user terminal selecting a specific wedding service from a wedding service list; The user terminal transmitting the selected wedding service to the main server and making a reservation and payment; It may be characterized by including the step of transmitting a satisfaction value for the wedding service from the user terminal to the main server.

According to the present invention, based on big data, the service cost is differentially applied by considering the popularity of wedding services and sensitivity according to the timing using keyword values, and the reservation rate and satisfaction of users on the actual platform are determined and the differentially applied cost is adjusted to the actual conditions of the platform. By adjusting accordingly, there is an advantage in being able to provide wedding services to users at a reasonable price by calculating an appropriate price.

The effects of the present invention are not limited to the effects mentioned above, and other effects not mentioned will be clearly understood by those skilled in the art from the description below.

Figure 1 is a schematic diagram showing a system constituting the operation method of the wedding platform of the present invention.
Figure 2 is a flowchart showing the operation method of the wedding platform of the present invention.

The advantages and features of the present invention and methods for achieving them will become clear by referring to the embodiments described in detail below along with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below and may be implemented in various different forms. The present embodiments are merely provided to ensure that the disclosure of the present invention is complete and to provide a general understanding of the technical field to which the present invention pertains. It is provided to fully inform the skilled person of the scope of the present invention, and the present invention is only defined by the scope of the claims.

The terminology used herein is for describing embodiments and is not intended to limit the invention. As used herein, singular forms also include plural forms, unless specifically stated otherwise in the context. As used in the specification, “comprises” and/or “comprising” does not exclude the presence or addition of one or more other elements in addition to the mentioned elements. Like reference numerals refer to like elements throughout the specification, and “and/or” includes each and every combination of one or more of the referenced elements. Although “first”, “second”, etc. are used to describe various components, these components are of course not limited by these terms. These terms are merely used to distinguish one component from another. Therefore, it goes without saying that the first component mentioned below may also be a second component within the technical spirit of the present invention.

Unless otherwise defined, all terms (including technical and scientific terms) used in this specification may be used with meanings commonly understood by those skilled in the art to which the present invention pertains. Additionally, terms defined in commonly used dictionaries are not interpreted ideally or excessively unless clearly specifically defined.

Hereinafter, the operating method 1000 of the platform of the present invention will be described with reference to the drawings. Figure 1 is a schematic diagram showing a system constituting the operating method of the wedding platform of the present invention, and Figure 2 is a flow chart showing the operating method of the wedding platform of the present invention.

The system constituting the platform operating method 1000 of the present invention may include a user terminal 1, a network 2, and a main server 3.

The user terminal 1 is a terminal used by users of the wedding platform (for example, brides and grooms), and is a terminal that provides web pages, app pages, programs or applications related to the operating method 1000 of the platform of the present invention. It can be.

The user terminal 1 may be implemented as a computer that can access the main server 3 at a remote location through the network 2, for example, a laptop or desktop equipped with navigation and a web browser. , laptop, etc.

In detail, the user terminal 1 is a wireless communication device that guarantees portability and mobility, and includes navigation, PCS (Personal Communication System), GSM (Global System for Mobile communications), PDC (Personal Digital Cellular), and PHS (Personal Handyphone System). ), PDA (Personal Digital Assistant), IMT (International Mobile Telecommunication)-2000, CDMA (Code Division Multiple Access)-2000, W-CDMA (W-Code Division Multiple Access), Wibro (Wireless Broadband Internet) terminal, smartphone It may include, but is not limited to, all types of handheld wireless communication devices such as (smartphone), smartpad, tablet PC, etc. The user terminal (1) can be connected to the main server (3) through the network (2).

The network 2 refers to a connection structure that allows information exchange between each node, such as the user terminal 1 and the main server 3. Examples of such networks include RF and 3rd Generation Partnership Project (3GPP) networks. , LTE (Long Term Evolution) network, 5GPP (5th Generation Partnership Project) network, WIMAX (World Interoperability for Microwave Access) network, Internet, LAN (Local Area Network), Wireless LAN (Wireless Local Area Network), WAN (Wide Area Network), PAN (Personal Area Network), Bluetooth network, NFC network, satellite broadcasting network, analog broadcasting network, DMB (Digital Multimedia Broadcasting) network, etc., but are not limited thereto.

The main server 3 is a server operated by the manager of the wedding platform and may be a server that provides web pages, app pages, programs, or applications related to the method 1000 of operating the platform of the present invention.

The operating method 1000 of the platform of the present invention includes the steps 100 of transmitting wedding preparation information from the user terminal 1 to the main server 3; A step (200) of the main server (3) transmitting a wedding service list matching the wedding preparation information to the user terminal (1); Step 300 of the user terminal 1 selecting a specific wedding service from the wedding service list; The user terminal 1 transmits the selected wedding service to the main server 3 and makes a reservation and payment (400); It may include a step 500 in which the user terminal 1 transmits a satisfaction value for the wedding service to the main server 3.

The step (100) of the user terminal (1) transmitting wedding preparation information to the main server (3) may be a step in which the user transmits his/her preferred wedding preparation information to the platform manager to request curating for the wedding information service. there is. In this case, wedding preparation information includes period (users only provide information about a comprehensive period, and the platform can select and curate specific dates and times within the range), wedding hall, flower decoration service, performance service, studio service, It may include, but is not limited to, information about dress services, makeup services, etc.

The step (200) of the main server 3 transmitting a wedding service list matching the wedding preparation information to the user terminal 1 is preset in the database by the main server 3 of the platform and matched to the wedding preparation information in the wedding service. This may be a step in which wedding services (with a high degree of similarity) are listed and provided (curated) to users.

In this case, the wedding service list may be a list of multiple wedding services, and the wedding service includes the ceremony date and time, hall, flower decoration, and performance (piano, string trio) that match (highly similar) the wedding preparation information provided by the user. etc.), studio, dress, makeup and price, but is not limited to this.

Meanwhile, as will be described later, the main server 3 can set the price of the wedding service differently according to the keyword search value, reservation rate value, and satisfaction value.

The step 300 of the user terminal 1 selecting a specific wedding service from the wedding service list may be a step in which the user selects a specific wedding service he/she wants to use from the list of wedding services provided by the platform.

The step 400 of the user terminal 1 transmitting the selected wedding service to the main server 3 and making reservations and payments involves transmitting the wedding service selected by the user to the main server 3 and making a reservation and payment for the wedding service. It may be an ongoing step.

The step 500 of transmitting the satisfaction value for the wedding service from the user terminal 1 to the main server 3 is a step of using the wedding service selected by the user and then evaluating the satisfaction with the service provided by a specific value and writing a review. It can be.

Hereinafter, the technical feature of the method 1000 of using the platform of the present invention, which is calculating the price of a wedding service at the main server 3, will be described. The price of wedding services can be determined by (1) keyword search value, (2) reservation rate value, and (3) satisfaction value.

(1) Keyword search value may refer to the value of keywords related to the wedding service searched on websites outside of this platform (search engines such as Naver, Google, etc.), and is an indicator that determines the public's interest in the wedding service. It can be used as.

Meanwhile, the average value of the total number of keyword searches for wedding services in a period matching the period of wedding preparation information in the past first period divided by the total number of days may be defined as the first keyword value (keyword value in the past corresponding period). The average value of the total number of keyword searches for wedding services in a period that does not match the period of wedding preparation information in the past first period divided by the total number of days is the second keyword value (keyword value in the remaining past period). It can be defined, and the average value of the total number of keyword searches for wedding services in the period matching the period of wedding preparation information in the second period, which is past the first period, divided by the total number of days is the third keyword value (the corresponding period in the past) can be defined as the keyword value in .

Meanwhile, the period matching the period of wedding preparation information entered by the user in the past is the period of wedding preparation information in the past, such as "May 2023" if the period of wedding preparation information is "May 2022". It may be a period of high similarity, but is not limited to this.

1-1) The main server 3 determines that even if the first keyword value is smaller than the second keyword value or the first keyword value is larger than the second keyword value, the difference between the first keyword value and the second keyword value is the first keyword value. If it is less than the value, the wedding service can be set to "non-sensitive wedding service" regardless of the third keyword value.

In other words, if you look at past keyword values, the wedding service in question is not popular in that period or there is no difference between the keyword search values in that period and the rest of the period. This means that the wedding service in question reacts sensitively to a specific period and is preferred. Since it is not a service, it is defined as a “non-sensitive service.”

In contrast, 1-2) the main server 3, if the first keyword value is greater than the second keyword value and the difference between the first keyword value and the second keyword value is greater than or equal to the first specific value, 1-2-1) If the 1st keyword value is greater than the 3rd keyword value, set the wedding service to "Trend Sensitive Wedding Service", 1-2-2) If the 1st keyword value is less than the 3rd keyword value, set the wedding service to "Bittrend" It can be set to “Sensitive Wedding Service.”

In other words, looking at past keyword values for the wedding service, there is a difference in keyword search values between that period and the rest of the period, so this can be interpreted as the wedding service responding sensitively to a specific period and being a preferred service. If the keyword value is rising over time, it is a wedding service that is sensitive to a specific period and is starting to become a trend, so it is defined as a “trend sensitive wedding service.” On the other hand, if the keyword value is falling over time, it is a wedding service that is sensitive to a specific period but is starting to become a trend. Since it is a wedding service that is disappearing, it can be defined as “Bittrend Sensitive Wedding Service.”

(2) The reservation rate value may mean the actual reservation rate of the wedding service on this platform, and can be used as an indicator to determine the degree of use of the wedding service by users within this platform.

Meanwhile, the average value of the total reservation rate for wedding services in the period matching the period of wedding preparation information in the past first period divided by the total number of days can be defined as the first reservation rate value (service reservation rate in the past corresponding period), , The average value of the total reservation rate for wedding services in the period matching the period of wedding preparation information in the second period, which is past the first period, divided by the total number of days is the second reservation rate value (service reservation rate in the corresponding period in the past). It can be defined, and the average value of the total reservation rate for wedding services in the period of wedding preparation information divided by the total number of days can be defined as the third reservation rate value (reservation rate for wedding services in the current future period).

(3) The satisfaction value may refer to the degree to which past users were satisfied after actually using the relevant wedding service on this platform, and will be used as an indicator to determine whether the relevant wedding service satisfied the user within this platform. You can.

Meanwhile, the average value of satisfaction values for the wedding service of multiple users in the past in a period matching the period of wedding preparation information in the past first period is converted into the first satisfaction value (satisfaction with the corresponding service in the past period). It can be defined, and the average value of satisfaction values for the wedding service of multiple users in the past in a period that matches the period of wedding preparation information in the second period, which is past the first period, is the second satisfaction value (the corresponding period in the past) It can be defined as the satisfaction of users who use the service in .

Accordingly, when calculating the price of the webbing service, the main server 3 basically calculates the price higher (first price) if the wedding service is a trend-sensitive wedding service, and if the wedding service is a non-sensitive wedding service, the main server 3 calculates the price higher (first price). In this case, the price can be calculated in the middle (second price), and if the wedding service in question is a Bittrend sensitive wedding service, the price can be calculated low (third price).

In other words, the trend-sensitive wedding service is a service that has value only during a specific period preferred by users and is currently trending, so it is assigned the highest price, while the non-sensitive wedding service is available 365 days a year without being restricted by a specific period. Since it is a service that exists, the middle price was assigned. Bittrend Sensitive Wedding Service is a service that is only valuable during a certain period of time preferred by users, but since it is a service that is currently out of fashion, the lowest price was assigned. However, it is not desirable to uniformly calculate the price of wedding services through this, and an actual appropriate price can be calculated by considering the reservation rate value and satisfaction value as shown below.

As described later, the first price (highest price), the second price (middle price), and the third price (low price) are sequentially lowered, and the first-first price (highest price) is higher than the first price. It could be the price.

In detail, (1) the main server 3 sets the price of the wedding service at the first price (trend) when the wedding service in question is a trend-sensitive wedding service. 1-1) If the first reservation rate value is higher than the second reservation rate value It can be set to the default value of the sensitive wedding service.

On the other hand, if the first reservation rate value is lower than the second reservation rate value, 1-2) if the first satisfaction value is higher than the second satisfaction value, the price of the wedding service is set to the first price, and 1-3) the first satisfaction value is set to the first price. If the satisfaction value is lower than the second satisfaction value, the price of the wedding service can be set to the second price. In other words, the fact that the first reservation rate value is lower than the second reservation rate value means that the popularity of the wedding service is increasing and the reservation rate should also increase, but because the wedding service was provided with poor quality on this platform, it can be assumed that the reservation rate has decreased contrary to the popularity. You can. In order to check whether this estimate is correct, the first satisfaction value and the second satisfaction value are compared. If the first satisfaction value is higher than the second satisfaction value, it is desirable to consider that the above estimate is incorrect and the reservation rate has been lowered by chance, so it is desirable to consider the trend-sensitive wedding service. The first price, which is the default, is set, and if the first satisfaction value is lower than the second satisfaction value, there is a high probability that the above estimate is correct and the wedding service cannot be provided with good quality on this platform, so the second price is lower than the first price. It is set by price (securing price competitiveness compared to other platforms).

Additionally, (2) if the wedding service in question is a non-sensitive wedding service, the main server 3 may set the price of the wedding service to the second price (the default value of the non-sensitive wedding service). Since the non-sensitive wedding service is a service that can be used at the same value 365 days a year, not for a specific period, it is desirable to maintain the median value regardless of the reservation rate or satisfaction value.

Furthermore, (3) if the wedding service in question is a Bittrend sensitive wedding service, 3-1) if the first reservation rate value is lower than the second reservation rate value, the main server (3) sets the price of the wedding service at the third price (Bittrend It can be set to the default value of the sensitive wedding service.

On the other hand, if the first reservation rate value is higher than the second reservation rate value, 3-2) If the first satisfaction value is lower than the second satisfaction value, the price of the wedding service is set to the third price, and 3-3) If the 1st satisfaction value is higher than the 2nd satisfaction value and the 3rd reservation rate value is higher than the 2nd specific value, the price of the wedding service is set to the 1-1 price, and the 1st satisfaction value is higher than the 2nd satisfaction value and the 3rd reservation rate value is set. If it is less than this second specific value, the price of the wedding service can be set as the first price. In other words, the fact that the first reservation rate value is higher than the second reservation rate value means that the wedding service in question is decreasing in popularity, so the reservation rate should also be falling. However, because the wedding service was provided with good quality on this platform, it can be assumed that the reservation rate has increased contrary to the popularity. . In order to check whether this estimate is correct, the first satisfaction value and the second satisfaction value are compared. If the first satisfaction value is higher than the second satisfaction value, it is desirable to consider that the above estimate is incorrect and the reservation rate has increased by chance, so Bittrend Sensitive Wedding Service The default value is to set the third price, and if the first satisfaction value is higher than the second satisfaction value, the above estimate is correct, and this means that the wedding service is provided with good quality on this platform, so the first price is basically set. . The reason for setting the first price is that the wedding service in question is decreasing in popularity, so there is a high probability that it will not be provided by competing platforms, and it means that only a small number of enthusiast users for the service use this platform, so even if a high price is set, there will be no shortage of enthusiast users This is because no deviation occurs. In this case as well, if the 3rd reservation rate value is higher than the 2nd specific value, the highest 1-1 price is set on this platform. This is because the allocation (TO) of the service is not long, so the highest price is set, and the 3rd reservation rate is set at the highest price. If the reservation rate value is less than the second specific value, the first price is maintained because the current allocation (TO) of the service is relatively generous.

The operating method 1000 of the platform of the present invention described above may be implemented as a program (or application) to be executed in combination with a server, which is hardware, and stored in a medium.

The above-mentioned program is C, C++, JAVA, machine language, etc. that can be read by the processor (CPU) of the computer through the device interface of the computer in order for the computer to read the program and execute the methods implemented in the program. It may include code coded in a computer language. These codes may include functional codes related to functions that define the necessary functions for executing the methods, and include control codes related to execution procedures necessary for the computer's processor to execute the functions according to predetermined procedures. can do. In addition, these codes may further include memory reference-related codes that indicate at which location (address address) in the computer's internal or external memory additional information or media required for the computer's processor to execute the above functions should be referenced. there is. In addition, if the computer's processor needs to communicate with any other remote computer or server in order to execute the above functions, the code uses the computer's communication module to determine how to communicate with any other remote computer or server. It may further include communication-related codes regarding whether communication should be performed and what information or media should be transmitted and received during communication.

The storage medium refers to a medium that stores data semi-permanently and can be read by a device, rather than a medium that stores data for a short period of time, such as a register, cache, or memory. Specifically, examples of the storage medium include ROM, RAM, CD-ROM, magnetic tape, floppy disk, optical data storage device, etc., but are not limited thereto. That is, the program may be stored in various recording media on various servers that the computer can access or on various recording media on the user's computer. Additionally, the medium may be distributed to computer systems connected to a network, and computer-readable code may be stored in a distributed manner.

The steps of the method or algorithm described in connection with embodiments of the present invention may be implemented directly in hardware, implemented as a software module executed by hardware, or a combination thereof. The software module may be RAM (Random Access Memory), ROM (Read Only Memory), EPROM (Erasable Programmable ROM), EEPROM (Electrically Erasable Programmable ROM), Flash Memory, hard disk, removable disk, CD-ROM, or It may reside on any type of computer-readable recording medium well known in the art to which the present invention pertains.

Above, embodiments of the present invention have been described with reference to the attached drawings, but those skilled in the art will understand that the present invention can be implemented in other specific forms without changing its technical idea or essential features. You will be able to understand it. Therefore, the embodiments described above should be understood in all respects as illustrative and not restrictive.

Claims (1)

A user terminal transmitting wedding preparation information to the main server;
transmitting, by the main server, a wedding service list matching wedding preparation information to the user terminal;
The user terminal selecting a specific wedding service from a wedding service list;
The user terminal transmitting the selected wedding service to the main server and making a reservation and payment; and
A step of the user terminal transmitting a satisfaction value for the wedding service to the main server,
The main server determines the price of the wedding service based on keyword search value, reservation rate value, and satisfaction value,
The keyword search value is the value in which the keyword for the relevant wedding service was searched on an external website, and is the average value of the total number of keyword searches for the wedding service in the period matching the period of wedding preparation information in the past first period divided by the total number of days. This is defined as the first keyword value, and the average value of the total number of keyword searches for wedding services in a period that does not match the period of wedding preparation information in the past first period divided by the total number of days is defined as the second keyword value, The average value of the total number of keyword searches for wedding services in a period matching the period of wedding preparation information in the second period, which is past the first period, divided by the total number of days is defined as the third keyword value,
The main server is,
Even if the first keyword value is smaller than the second keyword value, or the first keyword value is larger than the second keyword value, if the difference between the first keyword value and the second keyword value is less than the first specific value, the relationship is related to the third keyword value. Set the wedding service as a non-sensitive wedding service without
If the first keyword value is greater than the second keyword value, the difference between the first keyword value and the second keyword value is greater than or equal to the first specific value, and the first keyword value is greater than the third keyword value, the wedding service is designated as a trend sensitive wedding service. Set to , and if the first keyword value is smaller than the third keyword value, set the wedding service to Bittrend Sensitive Wedding Service,
The reservation rate value means the actual reservation rate of the corresponding wedding service on the platform, and the average value of the total reservation rate for the wedding service in the period matching the period of wedding preparation information in the past first period divided by the total number of days is the first reservation rate value. defined, and the average value of the total reservation rate for wedding services in a period matching the period of wedding preparation information in the second period, which is past the first period, divided by the total number of days is defined as the second reservation rate value, and the period of wedding preparation information The average value of the total reservation rate for wedding services divided by the total number of days is defined as the third reservation rate value,
The satisfaction value refers to the degree to which past users were satisfied after actually using the relevant wedding service on the platform, and refers to the level of satisfaction with the wedding service of multiple users in the past in a period matching the period of wedding preparation information in the first period, which is the past. The average satisfaction value is defined as the first satisfaction value, and the average value of satisfaction values for the wedding service of a plurality of users in the past in a period matching the period of wedding preparation information in the second period, which is past the first period, is defined as the first satisfaction value. 2Defined as the satisfaction value,
If the wedding service in question is a trend-sensitive wedding service and the first reservation rate value is higher than the second reservation rate value, the main server sets the price of the wedding service to the first price, and the first reservation rate value is higher than the second reservation rate value. In low cases, if the first satisfaction value is higher than the second satisfaction value, the price of the wedding service is set as the first price, and if the first satisfaction value is lower than the second satisfaction value, the price of the wedding service is set as the second price. ,
If the wedding service in question is a non-sensitive wedding service, the main server sets the price of the wedding service as the second price,
If the wedding service in question is a Bittrend sensitive wedding service, the main server sets the price of the wedding service to the third price if the first reservation rate value is lower than the second reservation rate value, and the first reservation rate value is the second reservation rate value. In higher cases, if the first satisfaction value is lower than the second satisfaction value, the price of the wedding service is set to the third price, and if the first satisfaction value is higher than the second satisfaction value and the third reservation rate value is higher than the second specific value, The price of the wedding service is set as the 1-1 price, and if the first satisfaction value is higher than the second satisfaction value and the third reservation rate value is less than the second specific value, the price of the wedding service is set as the first price,
A method of operating a platform wherein the first price, the second price, and the third price are sequentially lowered, and the 1-1 price is a higher price than the first price.