KR102600643B1 - Multilingual based digital signage and management server for multilingual based digital signage contents - Google Patents

Abstract

Multilingual digital signage is provided. The multilingual-based digital signage includes a signage main body provided on one side of a display unit that outputs first signage information in a specific language; and a second signage that obtains user information capable of estimating the language used from the user facing the display unit, and translates the first signage information into a language recognizable to the user based on the obtained user information. It may include a signage information management module that provides information to the display unit.

Description

Multilingual based digital signage and management server for multilingual based digital signage contents}

The present invention relates to multilingual-based digital signage and a multilingual-based digital signage content management server. More specifically, the present invention relates to a multilingual-based digital signage content management server that can efficiently deliver signage information to a large number of users who use different languages. It is related to digital signage content management server based on Nage and multilingual.

Recently, digital signage has been attracting attention as a means of transmitting and exchanging information. These digital signages are currently installed and operated in various facilities such as department stores, restaurants, government offices, public transportation facilities, hospitals, and hotels.

Digital signage is mainly used for marketing, advertising, public relations, and providing specific information (menus, discounts, ticketing, etc.). Digital signage is growing along with the rapid development of flat panel display devices such as LCD, LED, and OLED, and its penetration rate is increasing day by day.

Digital signage is characterized by enabling two-way exchange and active communication rather than the existing one-way information transmission method, and its demand and market size are continuously growing worldwide.

On the other hand, when the restaurant's menu is displayed in a specific language, for example, Korean, on the digital signage installed in front of the restaurant, users who can understand Korean can easily check the restaurant menu, but in English or Users who could only understand Chinese or Japanese had difficulty understanding the restaurant menu accurately and had to use a translator or ask around, causing inconvenience.

At this time, in the case of restaurant menus, food images are provided together with digital signage, so users who speak other languages may not have much inconvenience in understanding the restaurant menu.

However, when additional information such as events or discounts held by a restaurant is displayed on digital signage, it is useless to users who do not understand the language, making it difficult to achieve the desired advertising effect.

In particular, in areas where people of various nationalities gather, such as large cities or famous tourist destinations, it is difficult to achieve the desired advertising effect by advertising only in a specific language through digital signage.

Additionally, if people of various nationalities who use digital signage also feel uncomfortable and gradually turn away from it, the penetration rate of digital signage in the area will inevitably decline.

One technical problem that the present invention aims to solve is to provide multilingual-based digital signage and a multilingual-based digital signage content management server that can efficiently deliver signage information to a large number of users who use different languages.

The technical problems to be solved by the present invention are not limited to those described above.

In order to solve the above technical problem, the present invention provides multilingual-based digital signage.

According to one embodiment, the multilingual-based digital signage includes a signage main body provided on one side of a display unit that outputs first signage information in a specific language; and a second signage that obtains user information capable of estimating the language used from the user facing the display unit, and translates the first signage information into a language recognizable to the user based on the obtained user information. It may include a signage information management module that provides information to the display unit.

According to one embodiment, the signage information management module first provides the first signage information in a language commonly used in the installation area to the display unit, based on information on the area where the signage main body is installed. can do.

According to one embodiment, the signage information management module includes: a user information acquisition unit that acquires the user information; And it may include a communication unit that transmits the user information acquired through the user information acquisition unit to a management server and receives the second signage information from the management server.

According to one embodiment, the user information acquisition unit may include a short-range communication module that acquires the user information from the user's terminal through short-range communication with the user's terminal.

According to one embodiment, the user information acquisition unit may further include, as the user information, at least one of a voice recognition module that recognizes the user's voice and a camera module that recognizes the user's appearance.

According to one embodiment, it further includes a display management module, wherein the display management module displays the first signage information being output to the display unit when the second signage information is provided from the signage information management module. can be converted into the second signage information, or the second signage information can be output to the display unit together with the first signage information.

According to one embodiment, the display management module may manage the screen configuration of the display unit using a template created based on at least one of the user information and information on the area where the signage body is installed.

Meanwhile, the present invention provides a multilingual-based digital signage content management server.

According to one embodiment, the multilingual-based digital signage content management server includes a user information receiving unit that receives user information capable of estimating the user's language from the digital signage; a language determination unit that estimates the user's language based on the user information and specifies a language to be translated; Information for translating first signage information in a specific language being output on the digital signage into a language specified by the language determination unit to generate second signage information in the language specified by the language determination unit. Translation Department; and an information transmission unit that transmits the generated second signage information to the digital signage.

According to one embodiment, it further includes a database, wherein the database stores a plurality of first signage information that is output in different languages from a plurality of digital signage, and the information translation unit stores the plurality of first signage information, respectively, in different languages. Among the digital signage information, first signage information matching the language specified by the language determination unit is extracted from the database, based on the user information and regional information where the digital signage is installed, corresponding to the corresponding age group or region. By selecting a frequently used vocabulary from , second signage information based on the extracted first signage information can be generated.

According to one embodiment, it further includes a template providing unit, wherein the template providing unit generates a template matching at least one of the user information and information on the area where the digital signage is installed, and sends the template through the information transmitting unit. It can be provided to the digital signage.

According to one embodiment, a usage reception unit that receives a request from a client to post first signage information for a specific digital signage; and a usage determination unit that determines whether the requested first signage information can be posted on the specific digital signage, wherein the usage determination unit determines that the requested first signage information can be posted on the specific digital signage. If determined, output of the requested first signage information to the specific digital signage may be approved.

According to one embodiment, a translation UI is provided to the user terminal, and when a translation target language and a language to be translated are selected through the translation UI, translation recommendations are provided in the order of the most used languages among the languages to be translated, If there is no use case for the translation target language, only automatic translation serviced through the translation engine is provided, and if there is no desired translation among the translation recommendations, a phrase can be entered directly, and the translation phrase selected from the translation recommendations and The directly entered phrases are accumulated and stored to become big data, and the big data can be used to recommend translation when another user terminal requests a translation.

According to an embodiment of the present invention, a signage body having a display unit on one side of which outputs first signage information in a specific language; and a second signage that obtains user information capable of estimating the language used from the user facing the display unit, and translates the first signage information into a language recognizable to the user based on the obtained user information. It may include a signage information management module that provides information to the display unit.

Accordingly, multilingual-based digital signage and a multilingual-based digital signage content management server that can efficiently convey signage information to a large number of users with different languages can be provided, through which, for example, If the signage information is an advertising post, high advertising effectiveness can be achieved, and if the signage information is a restaurant menu, user understanding can be improved.

In particular, according to an embodiment of the present invention, when translating, the area where the digital signage is installed, environmental characteristics, and user characteristics are analyzed, and expressions that are currently used frequently in the corresponding region or age group are selected even if they have the same meaning, It can improve users' understanding and create a sense of intimacy, thereby improving the effectiveness of information delivery through digital signage, especially advertising effectiveness.

1 is a conceptual diagram illustrating a multilingual-based digital signage content management server according to an embodiment of the present invention.
Figure 2 is a configuration diagram showing a multilingual-based digital signage content management server according to an embodiment of the present invention.
Figure 3 is a reference diagram for explaining the information translation unit of the multilingual-based digital signage content management server according to an embodiment of the present invention.
Figure 4 is an example diagram illustrating a language selection method through a translation UI provided to a user terminal from a multilingual-based digital signage content management server according to an embodiment of the present invention.
Figures 5 and 6 are exemplary diagrams for explaining an individual translation method through a translation UI provided to a user terminal from a multilingual-based digital signage content management server according to an embodiment of the present invention.
Figure 7 is an example diagram illustrating a template providing unit of a multilingual-based digital signage content management server according to an embodiment of the present invention.
Figure 8 is a conceptual diagram for explaining multilingual-based digital signage according to an embodiment of the present invention.
Figure 9 is a configuration diagram showing a multilingual-based digital signage according to an embodiment of the present invention.
10 and 11 are exemplary diagrams for explaining the signage information management module of multilingual-based digital signage according to an embodiment of the present invention.
Figure 12 is a configuration diagram showing the signage information management module of multilingual-based digital signage according to an embodiment of the present invention.
Figure 13 is an example diagram for explaining the user information acquisition unit of the signage information management module according to an embodiment of the present invention.
Figures 14 to 16 are exemplary diagrams for explaining the display management module of multilingual-based digital signage according to an embodiment of the present invention.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the attached drawings. However, the technical idea of the present invention is not limited to the embodiments described herein and may be embodied in other forms. Rather, the embodiments introduced herein are provided so that the disclosed content will be thorough and complete and so that the spirit of the invention can be sufficiently conveyed to those skilled in the art.

In this specification, when an element is referred to as being on another element, it means that it may be formed directly on the other element or that a third element may be interposed between them. Additionally, in the drawings, the shape and size are exaggerated for effective explanation of technical content.

Additionally, in various embodiments of the present specification, terms such as first, second, and third are used to describe various components, but these components should not be limited by these terms. These terms are merely used to distinguish one component from another. Accordingly, what is referred to as a first component in one embodiment may be referred to as a second component in another embodiment. Each embodiment described and illustrated herein also includes its complementary embodiment. Additionally, in this specification, 'and/or' is used to mean including at least one of the components listed before and after.

In the specification, singular expressions include plural expressions unless the context clearly dictates otherwise. In addition, terms such as “include” or “have” are intended to designate the presence of features, numbers, steps, components, or a combination thereof described in the specification, but are not intended to indicate the presence of one or more other features, numbers, steps, or components. It should not be understood as excluding the possibility of the presence or addition of elements or combinations thereof. Additionally, in this specification, “connection” is used to mean both indirectly connecting and directly connecting a plurality of components.

Additionally, in the following description of the present invention, if it is determined that a detailed description of a related known function or configuration may unnecessarily obscure the gist of the present invention, the detailed description will be omitted.

FIG. 1 is a conceptual diagram illustrating a multilingual-based digital signage content management server according to an embodiment of the present invention, and FIG. 2 is a configuration showing a multilingual-based digital signage content management server according to an embodiment of the present invention. 3 is a reference diagram for explaining the information translation unit of a multilingual-based digital signage content management server according to an embodiment of the present invention, and FIG. 4 is a multilingual-based digital signage content management server according to an embodiment of the present invention. It is an example diagram for explaining a language selection method through a translation UI provided to a user terminal from the Nizi content management server, and Figures 5 and 6 show user information from a multilingual-based digital signage content management server according to an embodiment of the present invention. These are illustrations for explaining an individual translation method through the translation UI provided in the terminal, and Figure 7 is an illustration for explaining the template providing unit of the multilingual-based digital signage content management server according to an embodiment of the present invention.

Referring to FIG. 1, the multilingual-based digital signage content management server 200 according to an embodiment of the present invention is connected to a plurality of digital signage 100 installed in various regions of the world through a communication network, and a plurality of User information obtained from the digital signage 100 is received, and based on the user information, second signage information (S2) in a language that users can understand or a language used by users is sent to the corresponding digital signage. It can be provided as (100).

In addition, the multilingual-based digital signage content management server 200 according to an embodiment of the present invention sends the first signage to at least one digital signage 100 among the plurality of digital signages 100 from clients. A request may be made to post information (S1), and the requested first signage information (S1) may be output from the corresponding digital signage (100).

That is, the multilingual-based digital signage content management server 200 according to an embodiment of the present invention provides information to users and clients, that is, information providers, through a plurality of digital signages 100 installed in various regions of the world. can be connected.

Referring to FIG. 2, for this purpose, the multilingual-based digital signage content management server 200 according to an embodiment of the present invention includes a user information reception unit 210, a language determination unit 220, and an information translation unit 230. and an information transmission unit 240.

According to one embodiment of the present invention, the user information receiver 210 may receive user information that can estimate the user's language from the digital signage 100.

Here, the user information may be information on the primary language of the user terminal (10 in FIG. 13) obtained from the short-range communication module (121a in FIG. 13) installed in the digital signage 100.

In addition, the user information may be user image information obtained from the camera module (121b in FIG. 13) installed in the digital signage 100, and the voice recognition module (FIG. 13) installed in the digital signage 100. It may be the user's voice information obtained from 121c) of 13.

The language determination unit 220 may estimate the language used by the user or the language that the user can understand based on the user information received by the user information receiving unit 210. And the language determination unit 220 can specify the language to be translated through this estimation.

For example, if the main language of the user terminal (10 in FIG. 13) obtained from the short-range communication module (121a in FIG. 6) is English, the language determination unit 220 can estimate the user's language as English. Accordingly, the language to be translated can be specified as English.

In addition, when the image of the user obtained from the camera module (121b in FIG. 13) is of a blonde-haired white person, the language determination unit 220 may estimate the language used by the user as English, and accordingly, set the language to be translated to English. It can be specified as

And when the user's voice obtained from the voice recognition module (121c in FIG. 13) is an English voice, the language determination unit 220 can estimate the user's language as English, and accordingly, sets the language to be translated to English. It can be specified.

Here, the language determination unit 220 estimates the language used by the user through the user's image information obtained from the camera module (121b in 13 6) because the reliability and accuracy are relatively low, so the short-range communication module (121a in FIG. 13) It is desirable to estimate the user's language based on the main language information of the user terminal (10 in FIG. 13) or the user's voice information obtained from the voice recognition module (121c in FIG. 13), and the short-distance communication module Only when acquisition of user information by (121a in FIG. 13) or voice recognition module (121c in FIG. 13) fails, the user's language is auxiliary based on the user's image information obtained from the camera module (121b in FIG. 13). It may be desirable to estimate.

The information translation unit 230 translates the first signage information (S1) in a specific language output from the digital signage 100 into the language specified by the language determination unit 220. ) can generate the second signage information (S2) made up of a language specified by .

For example, when first signage information (S1) in Korean is being output from the digital signage 100, the language determination unit 220 obtains information from the user facing the digital signage 100. When the user's language is specified as English based on the user information, the information translation unit 230 translates the first signage information (S1) in Korean into English and creates the second signage information (S2) in English. can be created.

Meanwhile, the multilingual-based digital signage content management server 200 according to an embodiment of the present invention may further include a database (DB).

The database DB can store a plurality of first signage information S1 that are output in different languages from a plurality of digital signage 100 installed in each region.

For example, in the digital signage 100 installed in Korea, an advertisement for a specific product is output as first signage information (S1) in Korean, and the same advertisement is displayed in digital signage 100 installed in the United States, Japan, and China. In the signage 100, when first signage information (S1) in English, first signage information (S1) in Japanese, and signage information (S1) in Chinese are output, respectively, the database (DB ), all first signage information (S1) translated into each country's language for the same advertisement may be stored.

That is, the specific first signage information S1 may already be translated into each country's language and stored in the database DB.

Accordingly, the information translation unit 230 stores the first signage information S1 matching the language specified by the language determination unit 220 among the plurality of first signage information S1 consisting of the same content in a database (DB). ) can be extracted and created as second signage information (S2).

For example, first signage information (S1) in Korean for a car advertisement is being output from a digital signage (100) installed in Korea, and at the same time, first signage information (S1) in English for the same car advertisement is output in English. Assuming that the signage information (S1) is being output from the digital signage (100) installed in the United States, it is assumed that the language used by the user facing the digital signage (100) installed in Korea is English. When the language to be translated is specified as English by the language determination unit 220, the information translation unit 230 provides first signage information (S1) in English regarding the same automobile advertisement stored in the database (DB). ) can be extracted and created as second signage information (S2), that is, the first signage information (S1) extracted from the database (DB) can be used as the second signage information (S2).

At this time, according to an embodiment of the present invention, the information translation unit 230 selects a vocabulary frequently used in the corresponding age group or region based on user information and information on the region where the digital signage 100 is installed. Thus, the second signage information (S2) can be generated based on the extracted first signage information (S1).

Referring to FIG. 3, for example, if the extracted first signage information (S1) includes the phrase “Not spicy” expressing the level of spiciness, the information translation unit 230 translates the phrase into “Don By changing the expression to 't worry', the second signage information (S2) can be generated based on the extracted first signage information (S1).

In addition, when the first signage information (S1) includes the phrase “Not spicy,” the information translation unit 230 translates it into the general phrase “not spicy” when the relevant age group is in their teens or 20s. The phrase "Not spicy" can be reflected in the translated second signage information (S2) by selecting a vocabulary or phrase commonly used in the relevant age group, such as "sewage."

Likewise, for example, if the extracted first signage information (S1) includes the phrase “very spicy” expressing the level of spiciness, the information translation unit 230 may express the phrase as “cilantro”. By changing to , second signage information (S2) can be generated based on the extracted first signage information (S1).

In addition, when the first signage information (S1) includes the phrase “extremely spicy” expressing the level of spiciness, the information translation unit 230 translates it into the general phrase “Extremely spicy” rather than translating it into the phrase “Extremely spicy.” In the case of people in their teens or 20s, the phrase "very spicy" can be reflected in the translated second signage information (S2) by selecting vocabulary or phrases commonly used or familiar to that age group, such as "Oh my God."

In this way, through the information translation unit 230, a vocabulary frequently used in the corresponding age group or region is selected based on user information and information on the region where the digital signage 100 is installed, and the extracted first If the second signage information (S2) is created based on the signage information (S1) or the first signage information (S1) is translated into the second signage information (S2), users' interest will increase. Through this, the information delivery effect, especially the advertising effect, can be further improved.

Meanwhile, as shown in FIG. 4, the multilingual-based digital signage content management server 200 may provide a translation UI to the user terminal (10 in FIG. 13). Accordingly, users can select the destination language (the language to be translated) after entering the departure language, such as "Baekseolgi" or "The warm and savory taste of home."

At this time, it is assumed that the starting language has already been selected as the language of the country from which the user logs in.

According to one embodiment, the user can only select the destination language. Accordingly, individual translations of content such as “Baekseolgi” or “The Warm and Savory Taste of Hometown” may be performed additionally.

Referring to FIG. 5 for individual translation, for example, the user can input “Baekseolgi” through the translation UI. Then, when you click on the translation icon to translate "Baekseolgi", translation recommendations may be provided in the order of number of uses, with the source language, destination language, and character string as keys. For example, “Snow White”, which has been used the most often, may be displayed as first priority, and “White Rice Cake,” which has been used the second most frequently, may be displayed as second priority. Here, if there is no case where “Baekseolgi” has been translated and used, for example, only automatic translations serviced from any one of Google API, Papago API, Tencent API, SKT API, Naver API, and Israel API are displayed. It can be.

At this time, if there is no desired translation among the recommended translations provided, the user can enter "Baekseolgi" in the "New" field and receive it as the destination language.

According to one embodiment of the present invention, since "baekseolgi" is now provided as the destination language, when another user later inputs "Baekseolgi" through the translation UI, "baekseolgi" is used, for example, the number of times Depending on this, it may be displayed as 3rd priority.

Additionally, referring to Figure 6, for example, the user can input "the warm and savory taste of hometown" through the translation UI. Next, when you click the translation icon to translate "Warm and savory taste of home," translation recommendations may be provided in the order of number of uses, with the source language, destination language, and character string as keys. At this time, if there is no case where “the warm and savory taste of home” has been translated and used, “The warm and savory taste of home” automatically translated through one of the above translation engines may be displayed.

At this time, if the user does not like the translated version of “The warm and savory taste of home,” he or she can enter “White Rice Cake” in the “New” field and receive it in the destination language.

According to one embodiment of the present invention, similarly, since the “White Rice Cake” is now provided in the destination language, when another user later inputs “the warm and savory taste of home” through the translation UI, the “White Rice Cake” For example, "Rice Cake" may be ranked first if it has been used once but has no other translations.

Meanwhile, as another example, when the user selects the destination language, batch translation of all content may be performed.

The multilingual-based digital signage content management server 200 according to an embodiment of the present invention uses the automatically translated content as described above to serve the original purpose of digital signage (100 in FIG. 1), for example, to promote commercial purposes. , advertisements, menu boards, etc., can be classified into big data and stored in a database (DB). Here, the big data conversion means that phrases that were used as translation phrases, such as "baekseolgi" or "White Rice Cake", are stored cumulatively in a database and used as translation data when the next user requests a translation. It can mean.

Referring again to FIG. 2, the information transmission unit 240 transmits the second signage information (S2) generated by the information translation unit 230 to the digital signage 100, and transmits the generated second signage information (S2) to the digital signage 100. Information (S2) can be output to the display unit 111 of the digital signage 100.

Continuing with reference to FIG. 2 , the multilingual-based digital signage content management server 200 according to an embodiment of the present invention may further include a template providing unit 250.

The template providing unit 250 may generate a template that matches at least one of user information and information on the area where the digital signage 100 is installed.

Referring to FIG. 7, for example, when the user's language is specified as English by the language determination unit 220, the template provider 250 provides template 1 with the Statue of Liberty in the background or the Canadian flag in the background. You can create template 3 with Namsan Tower in the background, and if the user's language is specified as Korean, you can create template 2 with Namsan Tower in the background.

In addition, the template providing unit 250 can generate template 1 when the digital signage 100 is installed in the United States, and can generate template 2 when the digital signage 100 is installed in Korea. And, if the digital signage 100 is installed in Canada, template 3 can be created.

Here, the templates 1 to 3 are merely examples for convenience of explanation, and the template provider 250 provides various symbols symbolizing the area based on user information and information on the area where the digital signage 100 is installed. Of course, you can create templates consisting of patterns, phrases, etc.

The template providing unit 250 transmits the template thus created to the corresponding digital signage 100 together with the second signage information S2 generated from the information translating unit 230 through the information transmitting unit 240. can be provided.

Meanwhile, referring again to FIG. 2, the multilingual-based digital signage content management server 200 according to an embodiment of the present invention may further include a usage reception unit 260 and a usage determination unit 270.

The usage reception unit 260 may receive a request for posting the first signage information (S1) for a specific digital signage 100 from the client. At this time, the client may submit a request for posting the first signage information (S1) to the use reception unit 260 through the specific digital signage 100.

For example, the client can accept a posting request for the first signage information (S1) by clicking the acceptance icon displayed on the display unit (111 in FIG. 8) of the specific digital signage 100. At this time, the specific digital signage 100 may provide the client with various templates that match the first signage information (S1).

The first signage information (S1) that the client wishes to post is provided to the specific digital signage 100 through short-distance communication between the client's terminal 10 and the short-range communication module 121a of the specific digital signage 100. It may be that the specific digital signage 100, which has received the first signage information (S1) from the client's terminal 10, sends the first signage information (S1) through the communication unit (122 in FIG. 12). It can be transmitted to the multilingual-based digital signage content management server 200.

The usage determination unit 270 may determine whether the first signage information (S1) requested for the specific digital signage 100 can be posted. At this time, the usage determination unit 270 determines that the posting time of the first signage information (S1) already being output from the specific digital signage 100 has expired, and the requested first signage information (S1) ) Once payment for posting is completed, it may be determined that the requested first signage information (S1) can be posted.

If the usage determination unit 270 determines that the requested first signage information (S1) can be posted on a specific digital signage, the use determination unit 270 may display the requested first signage information (S1) on the specific digital signage (100). The output can be approved.

Accordingly, the specific digital signage 100 may output the first signage information S1 in the requested specific language to the display unit 111.

Accordingly, the user facing the specific digital signage 100 can check the first signage information (S1) in the specific language output through the display unit 111 and the first signage information (S1) in the language used by the user. 2 Signage information (S2) can also be provided.

Hereinafter, multilingual-based digital signage according to an embodiment of the present invention will be described with reference to FIGS. 8 to 16.

Figure 8 is a conceptual diagram for explaining multilingual-based digital signage according to an embodiment of the present invention, Figure 9 is a configuration diagram showing multilingual-based digital signage according to an embodiment of the present invention, Figures 10 and Figure 11 is an example diagram for explaining the signage information management module of multilingual-based digital signage according to an embodiment of the present invention, and Figure 12 is a diagram illustrating the signage information management module of multilingual-based digital signage according to an embodiment of the present invention. It is a configuration diagram showing the signage information management module, and Figure 13 is an example diagram for explaining the user information acquisition unit of the signage information management module according to an embodiment of the present invention, and Figures 14 to 16 are an embodiment of the present invention. These are examples to explain the display management module of multilingual-based digital signage.

As shown in FIG. 8, the multilingual-based digital signage 100 according to an embodiment of the present invention is installed in front of a restaurant, for example, and displays signage information provided or requested by the restaurant, such as a menu. can be output.

Through this, users using the multilingual-based digital signage 100 can check signage information provided by the restaurant through the multilingual-based digital signage 100.

At this time, the multilingual-based digital signage 100 according to an embodiment of the present invention can output signage information in a language that can be used, understood, or recognized by the user using it.

For example, the multilingual-based digital signage 100 according to an embodiment of the present invention can output signage information in Korean when the user is estimated to be Korean or uses Korean, and the user can If you are presumed to be American or English-speaking, signage information in English can be printed.

Accordingly, the multilingual-based digital signage 100 according to an embodiment of the present invention can efficiently convey signage information provided, for example, by a restaurant, to multiple users who speak different languages.

In this way, if an advertisement is output from the multilingual-based digital signage 100 as user-customized signage information in a language that the user can use, understand, or recognize, high advertising effectiveness can be achieved, and user-customized signage information can be displayed. When a restaurant's menu is displayed as nudge information, users' understanding can be improved.

The multilingual-based digital signage 100 according to an embodiment of the present invention is connected to the management server 200 through a communication network, and provides signage information tailored to the user's language generated based on information obtained from the user. It is provided from the management server 200 and printed.

8 and 9, the multilingual-based digital signage 100 according to an embodiment of the present invention includes a signage main body 110, a signage information management module 120, and a display management module 130. It can be included.

The signage main body 110 forms the exterior of the multilingual-based digital signage 100. A display unit 111 that outputs first signage information (S1) in a specific language may be provided on one side of the signage main body 110. For example, the menu of the corresponding restaurant may be displayed in Korean on the display unit 111. This signage main body 110 can be installed in a fixed or mobile manner inside or outside restaurants, department stores, hospitals, government offices, etc.

According to an embodiment of the present invention, the short-range communication module (121a in FIG. 6) of the user information acquisition unit (121 in FIG. 5), which will be described later, may be mounted on the signage main body 110. In addition, a camera module (121b in FIG. 6) of the user information acquisition unit (121 in FIG. 5), which will be described later, is installed on one side of the signage main body 110, and a voice module (121b in FIG. 6) of the user information acquisition unit (121 in FIG. 5) is installed on the other side. A recognition module (121c in FIG. 6) may be installed, which will be described in more detail below.

Continuing with reference to FIGS. 8 and 9, the signage information management module 120 receives the language used by the user from the user facing the display unit 111 provided on one side of the signage main body 110. User information that can be estimated can be obtained.

In addition, according to an embodiment of the present invention, the signage information management module 120 provides second signage information by translating the first signage information (S1) into a language recognizable to the user based on the acquired user information. (S2 in FIG. 7) can be provided to the display unit 111.

At this time, according to an embodiment of the present invention, the signage information management module 120 generates a first signage in a language commonly used in the installation area, based on information on the area where the signage main body 110 is installed. Information (S1) may be provided to the display unit 111 first.

As shown in FIG. 10, for example, if the signage main body 110 is installed in Korea, the signage information management module 120 displays first signage information (S1) in Korean to the display unit 111. ), so that the first signage information (S1) in Korean, for example, the menu of the corresponding restaurant, is displayed in Korean on the display unit 111.

In addition, as shown in FIG. 11, for example, if the signage main body 110 is installed in the United States, the signage information management module 120 sends first signage information (S1) in English to the display unit. By first providing it to 111, the first signage information (S1) in English, for example, the menu of the corresponding restaurant, can be displayed in English on the display unit 111.

At this time, for example, even if the Sani Easy main body 110 is installed in the United States, if it is installed in Koreatown, the signage information management module 120 displays the first signage information (S1) in Korean on the display unit ( 111) can be provided first.

Likewise, if the signage main body 110 is installed in Daerim-dong, a Chinese-populated area in Korea, the signage information management module 120 first provides first signage information (S1) in Chinese to the display unit 111. can do.

In addition, if the signage main body 110 is installed at an international airport in Korea or the United States, the signage information management module 120 prioritizes the first signage information (S1) in commonly used English on the display unit 111. You can also provide it.

Referring to FIG. 12, according to an embodiment of the present invention, the signage information management module 120 may be formed to include a user information acquisition unit 121 and a communication unit 122.

The user information acquisition unit 121 may acquire user information from a user accessing the signage main body 110.

Referring to FIG. 13, for this purpose, the user information acquisition unit 121 may include a short-range communication module 121a as a means for acquiring user information.

The short-range communication module 121a may be mounted on the signage main body 110. This short-range communication module 121a can obtain user information from the user's terminal 10 approaching the signage main body 110 through short-distance communication.

For example, the short-range communication module 121a may obtain information related to the type of language mainly used in the user's terminal 10 from the user's terminal 10 through short-distance communication with the user's terminal 10.

According to one embodiment of the present invention, this short-distance communication module 121a can communicate with the user's terminal 10 using NFC (Near field communication). However, this is only an example, and of course, the short-range communication module 121a can communicate with the user's terminal 10 using any one short-range wireless communication method selected from among various short-range wireless communication methods.

Continuing with reference to FIG. 13 , the user information acquisition unit 121 may further include a camera module 121b as a means for acquiring user information.

The camera module 121b may be installed on one side of the signage main body 110. For example, the camera module 121b may be installed above the signage body 110 and above the display unit 111. However, this is only an example, and the camera module 121b can be installed at an optimal location to capture the user's image.

The camera module 121b can photograph the user so as to recognize the appearance of the user facing the display unit 111 of the signage main body 110.

For example, if the appearance of the user captured by the camera module 121b is Caucasian, the language used by the user may be estimated to be English. However, since estimating the language used through the user's appearance is unreliable and has low accuracy, it is preferable that the user's image captured by the camera module 121b be used as an auxiliary means of estimating the user's language.

At this time, according to an embodiment of the present invention, for example, a motion detection sensor (not shown) may be built into the camera module 121b. Accordingly, when a user approaching the signage main body 110 is detected by a motion detection sensor (not shown), the camera module 121b is automatically operated to obtain an image of the user.

Continuing with reference to FIG. 13 , the user information acquisition unit 121 may further include a voice recognition module 121c as a means for acquiring user information.

According to one embodiment of the present invention, the voice recognition module 121c may be installed on the other side of the signage main body 110, where the camera module 121b is installed on one side. For example, the voice recognition module 121c may be installed on the left or right side of the display unit 111 provided in the signage main body 110. However, this is only an example, and the voice recognition module 121c can be installed at an optimal location to recognize the user's voice.

The voice recognition module 121c can collect the voice of the user facing the display unit 111 of the signage main body 110. For this purpose, the voice recognition module 121c may be in the form of a microphone.

At this time, in order to encourage the user to speak, for example, a greeting phrase such as “Hello?” or “Hello” may be displayed on the display unit 111. Additionally, the user can be encouraged to speak through a speaker (not shown) installed in the signage main body 110.

As such, according to an embodiment of the present invention, the voice recognition module 121c can directly acquire the user's language through voice recognition. In other words, the voice recognition module 121c may have higher reliability and accuracy in estimating the user's language than the method of obtaining user information through the short-distance communication module 121a and the camera module 121b.

However, there may be limitations in encouraging users to speak. For example, even if a greeting phrase such as “Hello?” or “Hello” is displayed on the display unit 111 or a greeting message is output from a speaker (not shown), there may be users who do not respond. Additionally, greetings in all languages cannot be provided through the display unit 111 and speakers (not shown).

In this way, the short-range communication module 121a, the camera module 121b, and the voice recognition module 121c each have strengths and weaknesses in acquiring user information, so the user information acquired through them is comprehensively judged to determine the user's language. It may be desirable to estimate .

Referring again to FIG. 12, the communication unit 122 may be connected to the management server 200 through a communication network. Accordingly, the communication unit 122 may transmit the user information obtained through the user information acquisition unit 121 to the management server 200.

Additionally, the communication unit 122 may receive second signage information (S2), which is a translation of the first signage information (S1) into a language recognizable to the user, from the management server 200 based on user information.

Meanwhile, referring to FIG. 9, the multilingual-based digital signage 100 according to an embodiment of the present invention may further include a display management module 130.

According to an embodiment of the present invention, when the second signage information (S2) is provided from the signage information management module 120, the display management module 130 displays the first signage information currently being output on the display unit 111. Signage information (S1) can be converted into second signage information (S2).

Referring to FIG. 14, when a restaurant menu in Korean is currently being output as first signage information (S1) on the display unit 111, a second signage in English is displayed from the signage information management module 120. When the information (S2) is provided, the display management module 130 can convert the restaurant menu in Korean to the second signage information (S2), that is, the restaurant menu in English.

As another example, referring to FIG. 15, when a restaurant menu in Korean is currently being output as first signage information (S1) on the display unit 111, a first signage information (S1) in English is displayed from the signage information management module 120. 2 When signage information (S2) is provided, the display management module 130 provides signage information (S1) in which first signage information (S1) in Korean and second signage information (S2) in English are written together. +S2) can be output to the display unit 111.

For example, if the digital signage 100 is installed in Itaewon, where the ratio of foreigners is higher than the ratio of domestic people, the first signage information (S1) is in Korean and the second signage information is in English (S2). Displaying signage information (S1 + S2) with ) written together on the display unit 111 may be more effective in delivering information to users in the relevant area.

At this time, even if the first signage information (S1) or the second signage information (S2) output to the display unit 111 has the same meaning, it is used in the area where the multilingual-based digital signage 100 is currently installed or in this area. Expressions, vocabulary, or phrases that are frequently used in the age group of the most active users may be included.

In this way, if the first signage information (S1) or the second signage information (S2) includes expressions, vocabulary, or phrases that are frequently used in the corresponding region or age group, the provided first signage information (S1) Users' understanding of the second signage information (S2) can be improved and they can also feel familiarity, so the effect of information delivery through the multilingual-based digital signage (100) can be further improved. In particular, when the first signage information (S1) and the second signage information (S2) output to the display unit 111 are advertising posts, high advertising effectiveness can be achieved.

Meanwhile, according to an embodiment of the present invention, the display management module 130 displays first signage information (S1) and second signage information (S2) in order to further improve the information transmission effect, for example, the advertising effect. ), the screen configuration of the display unit 111 on which at least one of the signage information is output can be managed.

To this end, according to an embodiment of the present invention, the display management module 130 uses the signage information management module 120, and more specifically, through the user information acquisition unit 121 of the signage information management module 120. The screen configuration of the display unit 111 can be managed using a template created based on at least one of the acquired user information and information on the area where the signage main body 110 is installed. At this time, the template can be provided from the management server 200.

Referring to FIG. 16, for example, if the signage main body 110 is installed in Korea and the language used by the user using it is estimated to be English, the display management module 130 may display a second signage in English. Information (S2) can be synthesized on a template with the Statue of Liberty in the background and output on the display unit 111.

At this time, before outputting the second signage information (S2) to the display unit 111, the display management module 130 generates first signage information (S1) written in Korean on a template with Gwanghwamun in the background. By combining them, they can be preferentially output to the display unit 111.

As another example, when the signage main body 110 is installed in the United States, the display management module 130 preferentially synthesizes the first signage information (S1) in English on a template with the Statue of Liberty in the background. , can be output to the display unit 111.

As such, according to an embodiment of the present invention, the display management module 130 displays the display unit 111 with various templates created based on the region where the signage main body 110 is installed, environmental characteristics, or user characteristics. The screen configuration can be managed, and through this, the concentration and intimacy of users accessing signage information can be improved, contributing to achieving the desired information delivery effect.

Above, the present invention has been described in detail using preferred embodiments, but the scope of the present invention is not limited to the specific embodiments and should be interpreted in accordance with the appended claims. Additionally, those skilled in the art should understand that many modifications and variations are possible without departing from the scope of the present invention.

100; Digital Signage 110; Signage body
111; display unit 120; Signage Information Management Module
121; User information acquisition unit 121a; Near field communication module
121b; camera module 121c; voice recognition module
122; Ministry of Communications 130; display management module
200; digital signage management server 210; User information receiving unit
220; language adjudication unit 230; Information Translation Department
240; Information transmission unit 250; Template provision section
260; Use reception department 270; use judgment panel
DB; database S1; 1st signage information
S2; 2nd signage information 10; terminal

Claims (12)

A signage main body provided on one side of a display unit that outputs first signage information in a specific language; and
Obtaining user information that can estimate the language used by the user facing the display unit, and based on the obtained user information, second signage information that translates the first signage information into a language recognizable to the user It includes a signage information management module that provides a to the display unit,
The signage information management module first provides the first signage information in a language commonly used in the installation area to the display unit based on information on the area where the signage main body is installed,
The first signage information and the second signage information include at least one of vocabulary, phrases, and expressions frequently used in the area where the signage main body is installed or in the age group of the user. Multilingual-based digital signage .
delete According to claim 1,
The signage information management module is,
a user information acquisition unit that acquires the user information; and
Multilingual-based digital signage, including a communication unit that transmits the user information acquired through the user information acquisition unit to a management server and receives the second signage information from the management server.
According to clause 3,
The user information acquisition unit includes a short-distance communication module that acquires the user information from the user's terminal through short-distance communication with the user's terminal, multilingual-based digital signage.
According to clause 4,
The user information acquisition unit further includes, as the user information, at least one of a voice recognition module that recognizes the user's voice and a camera module that recognizes the user's appearance. Multilingual-based digital signage.
According to claim 1,
It further includes a display management module,
When the second signage information is provided from the signage information management module, the display management module converts the first signage information being output to the display unit into the second signage information or the second signage information. Multilingual-based digital signage that outputs signage information to the display unit together with the first signage information.
According to clause 6,
The display management module is a multilingual-based digital signage that manages the screen configuration of the display unit with a template created based on at least one of the user information and information about the area where the signage main body is installed.
a user information receiving unit that receives user information capable of estimating the language used by the user from the digital signage according to paragraph 1;
a language determination unit that estimates the user's language based on the user information and specifies a language to be translated;
Information for translating first signage information in a specific language being output on the digital signage into a language specified by the language determination unit to generate second signage information in the language specified by the language determination unit. Translation Department; and
A multilingual-based digital signage content management server comprising: an information transmission unit that transmits the generated second signage information to the digital signage.
According to clause 8,
Include more databases,
The database stores a plurality of first signage information that is output in different languages from a plurality of digital signages,
The information translation unit extracts first signage information matching the language specified by the language determination unit from the database among the plurality of first signage information, wherein the user information and the area where the digital signage is installed A multilingual digital signage content management server that generates second signage information based on the extracted first signage information by selecting vocabulary that is frequently used in the corresponding age group or region based on the information.
According to clause 8,
It further includes a template provision section,
The template providing unit creates a template that matches at least one of the user information and information on the area where the digital signage is installed, and provides the template to the digital signage through the information transmitting unit. Nizi content management server.
According to clause 8,
A user reception unit that receives a request from a client to post first signage information for a specific digital signage; and
It further includes a usage determination unit that determines whether the requested first signage information can be posted on the specific digital signage,
The usage determination unit is a multilingual-based device that, when it is determined that the requested first signage information can be posted on the specific digital signage, approves output of the requested first signage information to the specific digital signage. Digital signage content management server.
According to clause 8,
Provide a translation UI to the user terminal,
When the translation target language and the language to be translated are selected through the translation UI, translation recommendations are provided in the order of number of uses among the languages to be translated,
If there is no use case for the above translation target language, only automatic translation service provided through the translation engine is provided.
If there is no translation you want among the translation recommendations above, you can enter the phrase directly.
A multilingual-based digital signage content management server that accumulates and stores the translation phrases selected among the translation recommendations and the directly entered phrases into big data, and uses the big data to recommend translations when a translation request is made from another user terminal.