KR102584879B1 - The sns advertisement management server which can improve the advertising efficiency - Google Patents

Abstract

The present invention relates to an SNS advertisement management server that connects a user device and an SNS server, including a post management module that creates posts containing at least one of images, videos and text, an account management module that registers and manages SNS accounts, and post management. An upload module that uploads posts created in the module to a registered SNS account, a card news creation module that creates card news including a background image and text placed on the background image, and information about uploaded posts uploaded to the SNS account. Including a post analysis module that analyzes information and an account analysis module that analyzes information about SNS accounts, businesses can easily and conveniently post and manage SNS advertisements directly.

Description

SNS advertising management server that improves advertising efficiency {THE SNS ADVERTISEMENT MANAGEMENT SERVER WHICH CAN IMPROVE THE ADVERTISING EFFICIENCY}

The present invention relates to an SNS advertisement management server, and more specifically, to an SNS advertisement management server that improves advertising efficiency, allowing business owners to directly post and manage SNS advertisements easily and conveniently.

Recently, advertising methods are moving from media such as TV to personal or influencer SNS. In other words, advertising of goods or products is done through SNS. Unlike traditional media marketing, SNS advertising is effective when conducted on multiple SNS accounts. In addition, due to the nature of SNS advertising, posts must be registered periodically, and SNS activities must be carried out in various forms such as followers, following, and evaluation of posts.

Due to the above characteristics of SNS advertising, it is difficult for individuals to carry out SNS advertising. For this reason, many business owners are entrusting their services to online advertising agencies. If you entrust it to an advertising agency, it costs a lot of money. Additionally, in the case of insincere or shallow advertising agencies, there is a problem in which advertising is not carried out properly, which is a total loss to the business owner.

In the case of SNS advertising technology according to the prior art, several factors are derived by analyzing SNS, and the interests of a specific person are extracted through these factors. In other words, the prior art is a technology for increasing advertising effectiveness. This prior art has a problem in that it cannot solve the difficulties in the advertisement execution process due to the characteristics of SNS advertisements as described above.

The purpose of one embodiment of the present invention is to provide an SNS advertisement management server that allows business owners to easily and conveniently manage SNS advertisements to reduce advertising costs.

In order to achieve the above-described object, the SNS advertisement management server according to an embodiment of the present invention is an SNS advertisement management server that connects a user device and an SNS server, and includes at least one of an image, video, and text. A post management module that creates posts, an account management module that registers and manages SNS accounts, an upload module that uploads posts created in the post management module to the registered SNS account, and a background image that includes the text placed on the background image. It is characterized by including a card news creation module that generates card news, a post analysis module that analyzes information about uploaded posts uploaded to SNS accounts, and an account analysis module that analyzes information about SNS accounts.

In addition, the card news creation module is characterized in that it includes a background image generation unit for generating a background image, a text generation unit for generating text, and an auxiliary image generation unit for generating an auxiliary image decorating at least one of the background image and the text. do.

In addition, the post analysis module has a post reach information generation unit that generates post reach information including the number of reach accounts where the upload post uploaded to the SNS account registered in the account management module has reached other SNS accounts, A post exposure information generation unit that generates post exposure information including the exposure path and number of exposures exposed to the account, a post reaction information generation unit that generates post reaction information that is the reaction of other SNS account users to the uploaded post, and the upload post. It is characterized by including a post activity information generation unit that generates post activity information, which is the behavior of users of other SNS accounts.

In addition, the account analysis module includes an account influence information generation unit that generates account influence information including the number of real followers following the SNS account registered in the account management module, and an engagement information that is activation information for the SNS account registered in the account management module. It is characterized by including an engagement information generation unit that generates an engagement value, and a hashtag information generation unit that generates hashtag information about the hashtags used in the SNS account registered in the account management module.

In addition, the account management module includes an account registration unit that registers an SNS account and creates SNS account registration information, a login unit that logs in to the registered SNS account, a profile modification unit that modifies the profile registered in the SNS account, and an SNS account page. It is characterized by including an SNS call unit that requests to the SNS server.

In addition, it is characterized in that it further includes a reservation module that sets at least one of the date and time for uploading the posts created in the account management module.

In addition, it further includes a post planner module that sets an upload plan for posts, and the post planner module links the calendar date of the calendar to the post management module and reservation module to create a calendar, and creates a post for the selected date. and a plan setting unit for reserving a post upload time, and a plan management unit for generating post upload completion information and post upload reservation information for each calendar date.

According to the present invention, posts to be posted on SNS can be easily created, so business owners can easily and conveniently post and manage SNS advertisements, and advertising costs can be reduced.

Additionally, since multiple SNS accounts can be registered and linked, posts for multiple accounts can be managed conveniently and easily.

Additionally, upload dates and times for some or all of a plurality of posts can be reserved for some or all of a plurality of accounts. In other words, a business owner can set in advance a reservation for the creation of posts corresponding to a predetermined period and the upload of the created posts at the beginning of the year or the beginning of the month. Therefore, SNS advertising management can be performed easily and conveniently.

Additionally, marketing efficiency can be improved through analysis of upload posts or SNS accounts.

Figure 1 is a diagram schematically showing an SNS advertisement management server according to an embodiment of the present invention.
FIG. 2 is a block diagram schematically showing the configuration of the SNS advertisement management server shown in FIG. 1.
FIG. 3 is a diagram schematically showing the card news generation module shown in FIG. 2.
Figure 4 is a diagram schematically showing the post analysis module shown in Figure 2.
FIG. 5 is a diagram schematically showing the account analysis module shown in FIG. 2.
FIG. 6 is a diagram schematically showing the posting management module shown in FIG. 2.
FIG. 7 is a diagram schematically showing the account management module shown in FIG. 2.
FIG. 8 is a diagram schematically showing the template management module shown in FIG. 2.
FIG. 9 is a diagram schematically showing the account status module shown in FIG. 2.
Figure 10 is a diagram schematically showing a post planner module according to an embodiment of the present invention.
Figure 11 is a diagram schematically showing an automatic activation module according to an embodiment of the present invention.
Figure 12 is a diagram schematically showing an automatic messaging module according to an embodiment of the present invention.

Like reference numerals refer to substantially the same elements throughout the specification. In the following description, detailed descriptions of configurations and functions known in the technical field of the present invention and cases not related to the core configuration of the present invention may be omitted. The meaning of terms described in this specification should be understood as follows.

The advantages and features of the present invention and methods for achieving them will become clear by referring to the embodiments described in detail below along with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below and will be implemented in various different forms. The present embodiments only serve to ensure that the disclosure of the present invention is complete and that common knowledge in the technical field to which the present invention pertains is not limited. It is provided to fully inform those who have the scope of the invention, and the present invention is only defined by the scope of the claims.

The shapes, sizes, proportions, angles, numbers, etc. disclosed in the drawings for explaining embodiments of the present invention are illustrative, and the present invention is not limited to the matters shown. Like reference numerals refer to like elements throughout the specification. Additionally, in describing the present invention, if it is determined that a detailed description of related known technologies may unnecessarily obscure the gist of the present invention, the detailed description will be omitted.

When 'includes', 'has', 'consists of', etc. mentioned in this specification are used, other parts may be added unless 'only' is used. When a component is expressed in the singular, the plural is included unless specifically stated otherwise.

When interpreting a component, it is interpreted to include the margin of error even if there is no separate explicit description.

In the case of a description of a positional relationship, for example, if the positional relationship of two parts is described as 'on top', 'on the top', 'on the bottom', 'next to', etc., 'immediately' Alternatively, there may be one or more other parts placed between the two parts, unless 'directly' is used.

In the case of a description of a temporal relationship, for example, if a temporal relationship is described as 'after', 'successfully after', 'after', 'before', etc., 'immediately' or 'directly' Unless used, non-consecutive cases may also be included.

Although first, second, etc. are used to describe various components, these components are not limited by these terms. These terms are merely used to distinguish one component from another. Accordingly, the first component mentioned below may also be the second component within the technical spirit of the present invention.

The term “at least one” should be understood to include all possible combinations from one or more related items. For example, “at least one of the first, second, and third items” means each of the first, second, or third items, as well as two of the first, second, and third items. It can mean a combination of all items that can be presented from more than one.

Each feature of the various embodiments of the present invention can be combined or combined with each other, partially or entirely, and various technological interconnections and operations are possible, and each embodiment can be implemented independently of each other or together in a related relationship. It may be possible.

Hereinafter, the SNS advertisement management server 1 according to an embodiment of the present invention will be described with reference to the drawings.

FIG. 1 is a diagram schematically showing an SNS advertisement management server 1 according to an embodiment of the present invention, and FIG. 2 is a block diagram schematically showing the configuration of the SNS advertisement management server 1 shown in FIG. 1. , FIG. 3 is a diagram schematically showing the card news generation module 1000 shown in FIG. 2, FIG. 4 is a diagram schematically showing the post analysis module 2000 shown in FIG. 2, and FIG. 5 is a diagram schematically showing the post analysis module 2000 shown in FIG. This is a diagram schematically showing the account analysis module 3000 shown in FIG. 2.

Referring to Figures 1 to 5, the SNS advertisement management server 1 according to an embodiment of the present invention includes a post management module 10, an account management module 20, an upload module 30, and a card news creation module 1000. ), post analysis module (2000), and account analysis module (3000). The post management module 10 creates a post containing at least one of an image, video, and text. The account management module 20 registers and manages SNS accounts. The upload module 30 uploads the post created in the post management module 10 to the registered SNS account. The card news creation module 1000 generates card news including a background image and text. Here, the text is placed on the background image. The post analysis module (2000) analyzes information about uploaded posts uploaded to SNS accounts. The account analysis module 3000 analyzes information about SNS accounts. In addition, the SNS advertisement management server (1) further includes a user account module (2). The user account module 2 creates and manages a user account corresponding to the user device. The user account of the user account module (2) corresponds to the SNS account registered in the account management module (20). Therefore, the user of the user account can register and manage multiple SNS accounts.

The SNS advertisement management server 1 according to an embodiment of the present invention connects the user device and the SNS server. In other words, the SNS advertising management server 1 receives a request from a user device, creates a task for SNS advertising, and requests the created task to the SNS server. As a result, businesses can post and manage SNS advertisements directly, saving expensive advertising agency fees through advertising agencies. In other words, the bubble in the digital advertising market can be eliminated. In addition, it can provide operators with a function that makes it easy and convenient to post and manage SNS advertisements. In the present invention, the term "~module" or "~unit" may be a program or circuit recorded on a server to perform such function.

The card news generation module 1000 includes a background image generation unit 1100, a text generation unit 1200, and an auxiliary image generation unit 1300. The background image generator 1100 can generate a background image with a predetermined area (region). The background image may be achromatic or have at least one color. The text generator 1200 generates text on the background image. The background image can be selected from a saved background template. That is, the text is placed on the background image. The text generator 1200 can change the text into a predetermined font. Text can be selected from saved text templates. The auxiliary image generator 1300 may generate an auxiliary image on the background image. The auxiliary image can decorate at least one of the background image and text. As a result, users can easily create card news with desired style and content.

The post analysis module (2000) includes a post arrival information generation unit (2100), a post exposure information generation unit (2200), a post response information generation unit (2300), and a post activity information generation unit (2400). The post arrival information generation unit 2100 generates post arrival information. Post arrival information is information calculated when an uploaded post uploaded to an SNS account registered in the account management module 20 reaches another SNS account. For example, post reach information includes reached accounts and number of reached accounts. In other words, the reach account refers to the identification information (ID, etc.) of other SNS accounts through which the uploaded post was reached, and the number of reached accounts refers to the number of other SNS accounts reached. Each of the reached accounts and the number of reached accounts can be classified into the number of followers who follow the SNS account registered in the account management module 20 and the number of non-followers who do not follow.

The post exposure information generation unit 2200 generates post exposure information in which the uploaded post uploaded to the SNS account registered in the account management module 20 is exposed to other SNS accounts. Post exposure information may include exposure path and number of exposures. The exposure path is hashtag exposure exposed through hashtags, home screen exposure exposed on the home screen of the SNS account registered in the account management module (20), exploration tab exposure exposed through the navigation tab, and profile exposed through the profile. May include exposure, etc. The number of impressions may include hashtag impressions, home screen impressions, navigation impressions, profile impressions, etc.

The post reaction information generation unit 2300 generates post reaction information, which is a reaction of another SNS account user to the upload post uploaded to the SNS account registered in the account management module 20. Post reaction information may include like information, sharing information, storage information, and comment information. Like information is information about when another SNS account user clicked “Like” on an uploaded post. Shared information is information that users of other SNS accounts have shared upload posts with another SNS account. Saved information is information about uploaded posts saved by other SNS account users. Comment information is information where other SNS account users leave comments on uploaded posts. Here, the other SNS account user refers to a SNS account user different from the SNS account registered in the account management module 20.

The post activity information generation unit 2400 generates post activity information, which is the behavior of another SNS account user with respect to the upload post uploaded to the SNS account registered in the account management module 20. Post activity information may include profile visit information, follower information, call button press information, and email send button press. Profile visit information refers to information about other SNS account users viewing upload posts and visiting the profile of the SNS account registered in the account management module 20. Follow information refers to information about other SNS account users viewing upload posts and following the SNS account registered in the account management module 20. Call button press information refers to information that a user of another SNS account views an upload post and presses a call button connected to the user of the SNS account registered in the account management module 20. The send email button press information refers to information that another SNS account user viewed the upload post and pressed the send email button to send an email to the user of the SNS account registered in the account management module 20.

The account analysis module 3000 includes an account influence information generation unit 3100, an engagement information generation unit 3200, and a hashtag information generation unit 3300. The account influence information generation unit 3100 may include real follower information, fake follower information, ratio, and influence figures. Real follower information includes the number of real followers and real follower accounts that follow the SNS account registered in the account management module 20. Real followers are created by removing fake followers from all followers following the SNS account registered in the account management module 20. Fake followers are accounts that have no marketing significance. Fake followers include macro (bot) accounts, inactive accounts, advertising accounts, and unreachable accounts. A macro (bot) account is an account automatically created by a computer, and an inactive account is an account with no activity history. Additionally, an advertising account is an official account operated for brand promotion purposes, and an unreachable account is an account where influencer posts are not displayed in the feed. Fake follower information includes the number of fake followers and fake follower accounts that follow SNS accounts registered in the account management module 20. The ratio can be the number of real followers to the total number of followers or the number of fake followers to the total number of followers. The influence figure refers to the possibility of reaching the marketing goal among real followers. The influence figure can be calculated by a certain algorithm based on the number of real followers.

The engagement information generation unit 3200 generates an engagement value that is activation information for the SNS account registered in the account management module 20. The engagement figure represents the activation figure of the SNS account registered in the account management module 20. Engagement figures can be calculated based on the number of posts, likes, followers, and comments.

The hashtag information generation unit 3300 generates hashtag information about hashtags used in the SNS account registered in the account management module 20. Hashtag information includes hashtag usage frequency information indicating the frequency of hashtag use and hashtag exposure frequency information indicating the exposure frequency of the hashtag.

FIG. 6 is a diagram schematically showing the post management module 10 shown in FIG. 2, FIG. 7 is a diagram schematically showing the account management module 20 shown in FIG. 2, and FIG. 8 is a diagram schematically showing the post management module 10 shown in FIG. 2. This is a diagram schematically showing the template management module 40, and FIG. 9 is a diagram schematically showing the account status module 50 shown in FIG. 2, and FIG. 10 is a posting according to an embodiment of the present invention. Figure 11 is a diagram schematically showing the planner module 70, Figure 11 is a diagram schematically showing the automatic activation module 80 according to an embodiment of the present invention, and Figure 12 is a diagram schematically showing the automatic activation module 80 according to an embodiment of the present invention. This is a diagram schematically showing the messaging module 90.

Referring to Figures 1 to 12, the SNS advertisement management server 1 according to an embodiment of the present invention may further include a template management module 40 and an account status module 50.

The template management module 40 creates and registers a post template in advance. The template management module 40 provides a post template to the post management module 10 according to the request of the post management module 10. The account status module 50 generates account status information and posting status information. Account status information is provided from registered SNS accounts. Post status information is information about posts uploaded to SNS accounts. A detailed explanation of this will be provided later.

The post management module 10 includes a post creation unit 100, an account addition unit 110, a template application unit 120, a preview creation unit 130, and a location setting unit 140. The post creation unit 100 creates a post. A post may include at least one of an image, video, and text. Images, videos, etc. can be stored in a separate DB. The post creation unit 100 can create a post by selecting images, videos, etc. stored in the DB. The account addition unit 110 can add an SNS account to upload a post from among the SNS accounts registered in the account management module 20. The account adding unit 110 can add multiple SNS accounts. In this case, posts created in the post creation unit 100 may be uploaded to multiple SNS accounts.

The template application unit 120 requests a post template from the template management module 40 and provides the post template provided from the template management module 40 to the post creation unit 100. The post creation unit 100 can automatically create posts using the post template provided by the template management module 40. The preview generator 130 may generate a preview screen for the created post. The place setting unit 140 adds place information to the post. In this case, the location (location) of the post posted on SNS may be exposed (expressed). In other words, additional information can be provided selectively.

The SNS advertisement management server 1 according to an embodiment of the present invention may further include a reservation module 60. The reservation module 60 can set at least one of the date and time for uploading posts created in the account management module 20. Posts created in the post management module 10 can be uploaded to the SNS account added in the account addition unit 110 according to the date and time set in the reservation module 60.

The account management module 20 includes an account registration unit 200, a login unit 210, a profile modification unit 220, and an SNS call unit 230. The account registration unit 200 registers an SNS account and generates SNS account registration information. The account registration unit 200 can generate a plurality of SNS account registration information. Therefore, businesses can easily post and manage posts by registering all of the multiple SNS accounts they have for advertising. The login unit 210 can log in to a registered SNS account. The profile modification unit 220 can edit the profile registered in the SNS account. The SNS call unit 230 may request the SNS account page from the SNS server. In other words, the page for the SNS account can be checked through the SNS caller 230.

The template management module 40 creates and registers a plurality of post templates 400 in advance. The post template 400 includes at least one of an image, video, and text. The template management module 40 provides a post template 400 upon request from the post management module 10. In this case, the posting management module 10 can create a posting using a posting template.

The account status module 50 may include account status information 500, posting status information 510, and an account selection unit 520. Account status information 500 may include the number of posts, number of followers, and number of following. The number of posts is the number of posts posted on the SNS account registered in the account management module (20). The number of followers is the number of followers of the SNS account registered in the account management module (20) from other SNS accounts. The number of following is the number of following other SNS accounts from the SNS account registered in the account management module 20. Post status information 510 may include the number of post completions and the number of post reservations. The number of post completions is the number of posts uploaded from the upload module (30) to the SNS account. The number of post reservations is the number of posts reserved for upload in the reservation module (60). The post status information 510 may further include the number of failures, which is the number of posts that failed to be uploaded. The failure count allows business owners to re-upload posts that were not advertised. The account selection unit 520 can select an SNS account registered in the account management module 20. As a result, account status information 500 and post status information 510 according to the SNS account can be generated.

The SNS advertisement management server 1 according to an embodiment of the present invention may further include a post planner module 70. The post planner module 70 sets an upload plan for posts. The post planner module 70 includes a calendar creation unit 700, a plan setting unit 710, and a plan management unit 720. The calendar creation unit 700 can create a calendar. The plan setting unit 710 links the calendar date with the posting management module 10 and the reservation module 60. The plan setting unit 710 can create a post for a date selected in the calendar and reserve a post upload time. The plan management unit 720 generates post upload completion information and post upload reservation information for each calendar date. For example, based on the current standard date, upload completion information for posts is generated on days before the standard date. Additionally, upload reservation information for posts is created on days after the standard date. On the base date, completion information and reservation information may be created depending on upload completion and reservation.

For example, when the plan setting unit 710 is selected by the business operator, the reservation date is set and the posting management module 10 can be operated. That is, the page of the posting management module 10 may be activated. A post is created in the post management module 10, and a reservation time can be set in the reservation module 60. Through the post planner module 70, multiple SNS advertisements can be scheduled according to date and time. Additionally, the post planner module 70 can create posts to be uploaded for the selected SNS account or all SNS accounts and reserve the upload. Additionally, the post planner module 70 can generate and manage completion information and reservation information for the selected SNS account or all SNS accounts.

The SNS advertisement management server 1 according to an embodiment of the present invention may further include an automatic activation module 80. The automatic activation module 80 searches for a target SNS account according to search conditions and automatically registers setting information in the searched target SNS account. To this end, the automatic activation module 80 may include a search setting unit 800, an information setting unit 810, a first cycle setting unit 820, an automatic registration unit 830, and a random selection unit 840. Additionally, the automatic activation module 80 may further include an activation unit (not shown). The activation unit can selectively select either operation or deactivation of the automatic activation module 80. That is, the automatic activation module 80 can be operated or stopped by the activation unit according to its setting conditions.

The search setting unit 800 sets search conditions for searching a target SNS account. Search conditions may include search words. Additionally, the search condition may include at least one of a hashtag and a location (place). In the case of hashtags, the search target of the search term is the text connected after the hashtag. Additionally, in the case of location (place), the search target of the search term is the text indicated by the location (place). The search setting unit 800 can search for target SNS accounts according to search conditions.

The information setting unit 810 sets setting information. Setting information is information registered in the target SNS account. Setting information may include “like” information, “follow” information, and comment information. “Like” information refers to pressing (entering) “Like” on a post posted on the target SNS account. “Follow” information is when you press (enter) to follow the target SNS account. Comment information is entered as a comment on a post posted on the target SNS account.

The first cycle setting unit 820 sets a cycle for automatically registering setting information. The automatic registration unit 830 automatically registers the setting information set in the information setting unit 810 to the target SNS account searched by the search setting unit according to the period set in the first cycle setting unit 820.

The information setting unit 810 can set a plurality of comments in advance. Multiple comments can be separated by row or line. The random selection unit 840 may randomly select one of a plurality of comments and provide the comment to the automatic registration unit 830. Therefore, a business operator can separate multiple comments by line and register them in advance. Accordingly, since the random selection unit 840 randomly selects one of the plurality of comments, various comments can be registered instead of uniformly.

The SNS advertisement management server 1 according to an embodiment of the present invention may further include an automatic messaging module 90. The automatic messaging module 90 automatically transmits a message to the SNS follower account that follows the SNS account registered in the account management module 20. For this purpose, the automatic messaging module 90 includes a following detection unit 900, a message setting unit 910, a second cycle setting unit 920, and an automatic transmission unit 930. The following detection unit 900 receives following information about the registered SNS account. The message setting unit 910 sets a message to be sent to the SNS follower account. The second period setting unit 920 sets the period for transmitting the message. When the automatic transmission unit 930 receives following information from the following detection unit 900, the message set in the message setting unit 910 is automatically sent to the SNS follower account according to the period set in the second cycle setting unit 920. send to

Although the invention made by the present inventor has been described in detail according to the above-mentioned embodiments, the present invention is not limited to the above-described embodiments and, of course, can be changed in various ways without departing from the gist of the invention.

1: SNS advertising management server
10: Post management module
100: Post creation section
110: Account addition section
120: Template application part
130: Preview generator
140: Place setting unit
20: Account management module
200: Account register
210: Login section
220: Profile modification unit
230: SNS pager
30: Upload module
40: Template management module
50: Account status module
60: Reservation module
70: Post planner module
700: Calendar creation unit
710: Plan setting unit
720: Plan Management Department
80: Automatic activation module
800: Search setting unit
810: Information setting unit
820: First cycle setting unit
830: Automatic register
840: Random selection unit
90: Automatic messaging module
900: Following detection unit
910: Message setting unit
920: Second cycle setting unit
930: Automatic transmission unit
1000: Card news creation module
2000: Post analysis module
3000: Account analysis module

Claims (7)

In the SNS advertising management server that connects the user device and the SNS server,
A post management module that creates posts containing at least one of images, videos and text;
Account management module that registers and manages SNS accounts;
An upload module that uploads posts created in the post management module to a registered SNS account;
A card news creation module that generates card news including a background image and text placed on the background image;
Post analysis module that analyzes information about uploaded posts uploaded to SNS accounts; and
Includes an account analysis module that analyzes information about SNS accounts,
The card news creation module is,
A background image generator that generates a background image;
A text generation unit that generates text; and
It includes an auxiliary image generator that generates an auxiliary image that decorates at least one of the background image and the text,
The background image generator generates a background image with a predetermined area size and achromatic color or at least one color,
The text generator places the text on the background image,
The auxiliary image creation unit places the auxiliary image on the background image,
The post analysis module is,
A post reach information generation unit that generates post reach information including the number of reach accounts where the upload post uploaded to the SNS account registered in the account management module has reached other SNS accounts;
A post exposure information generation unit that generates post exposure information including the exposure path and number of exposures through which the uploaded post was exposed to other SNS accounts;
A post reaction information generation unit that generates post reaction information, which is the reaction of other SNS account users to the uploaded post; and
It includes a post activity information generation unit that generates post activity information, which is the behavior of other SNS account users regarding the uploaded post,
Post reach information further includes reach accounts,
Post exposure information further includes exposure path,
The exposure path includes hashtag exposure exposed through hashtags, home screen exposure exposed on the home screen of the SNS account registered in the account management module, exploration tab exposure exposed through the navigation tab, and profile exposure exposed through the profile. do,
Post activity information includes profile visit information, follower information, call button press information, and send email button press information.
The account analysis module is,
An account influence information generation unit that generates account influence information including the number of real followers who follow the SNS account registered in the account management module;
An engagement information generation unit that generates an engagement value, which is activation information for the SNS account registered in the account management module; and
It includes a hashtag information generation unit that generates hashtag information about hashtags used in SNS accounts registered in the account management module,
Hashtag information includes hashtag usage frequency information indicating the frequency of use of the hashtag and hashtag exposure frequency information indicating the frequency of exposure of the hashtag,
It further includes a reservation module that sets at least one of the date and time for uploading posts created in the account management module,
It further includes a post planner module that sets the upload plan for posts,
The post planner module is,
A calendar creation unit that creates a calendar;
A plan setting unit that links the calendar date with the post management module and the reservation module, and schedules the post creation and post upload time for the selected date; and
It includes a plan management unit that generates upload completion information of posts and upload reservation information of posts for each date in the calendar,
The plan management department creates upload completion information on a date before the base date, upload completion information and upload reservation information on a base date, and upload reservation information on a date after the base date.
It further includes an automatic activation module,
The automatic activation module is,
A search setting unit that sets search conditions including search words, hashtags, and locations (places) to search target SNS accounts;
An information setting unit that is registered in the target SNS account and sets setting information including “like” information, “follow” information, and comment information, and sets a plurality of comment information in advance;
An automatic registration unit that automatically registers setting information to the target SNS account;
A first cycle setting unit that sets a cycle for automatically registering setting information to the target SNS account; and
An SNS advertising management server that includes a random selection unit that randomly selects one piece of comment information from a plurality of comments and provides it to an automatic register. delete delete delete According to claim 1,
The account management module is,
An account register that registers SNS accounts and generates SNS account registration information;
A login unit for logging in to a registered SNS account;
A profile modification unit that modifies the profile registered in the SNS account; and
An SNS advertisement management server that includes an SNS caller that requests the SNS account page to the SNS server.
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