KR102569584B1 - A Method and apparatus for mediating of advertisements supporting automatic optimization - Google Patents

Abstract

A method of operating an advertising mediation device according to an embodiment of the present invention includes the steps of setting an advertising unit for each advertisement to be provided as an advertising medium; Constructing a mediation set table in which the advertising units are arranged to be exposed according to the order of each preset mediation set; sequentially performing advertisement exposure corresponding to the advertisement units in the advertisement medium using the mediation set table; and optimally updating the mediation set table according to an automated process based on analysis of advertising exposure effects for each mediation set in the advertising medium.

Description

Advertisement mediation method and apparatus supporting automated exposure optimization {A Method and apparatus for mediating of advertisements supporting automatic optimization}

The present invention relates to a service provision device and method. More specifically, the present invention relates to a mediation method and device for advertising services that support automated exposure optimization.

As media technology develops, the number of media through which consumers access information is gradually increasing, and the types of devices that users own to play media are also becoming more diverse. As the media environment changes due to advancements in media technology, advertising strategies are also changing.

For example, advertising media is moving away from the passive form through traditional TV, newspapers, and electronic billboards. Not only is the demand for Internet advertising increasing due to the spread of smartphones, but it is also possible to provide advertising based on selective viewing of media. , Mobile advertisements such as applications (in-app) and web advertisements (M-web) are also becoming common.

In order to provide advertisements through such diverse advertising media, websites that have recently emerged as advertising media provide advertisements in connection with the contents of the sites. To this end, websites sometimes provide advertisements directly or hire external advertisements, but the majority of websites receive advertisements from advertising suppliers (or advertising sales agencies) and create a separate advertising area on the web page to provide visitors with advertisements. It is being exposed.

There are various companies such as Google at home and abroad as advertising providers, and recently, as global advertising providers have entered the Korean market, more providers have entered the market and are supplying advertisements to popular sites.

In this environment, a website, which is an advertising medium, can contract with multiple advertising suppliers rather than just one supplier for a specific advertising area, and periodically expose advertisements received from multiple suppliers.

In this way, in order to efficiently process advertisements from multiple advertising providers rather than one provider for a specific advertising area, the order of exposure between advertising networks can be assigned in advance, and mediation is used to maximize revenue for each exposure. It is being proposed as a technology that calls different advertising networks in order. Publishers are using multiple mediation platforms to increase their fill rate and increase total revenue.

In particular, in the provision of advertising services, when multiple advertising networks are used, mediation is used to set rules for ad requests, in which case, after initially determining which ad network to request an ad from, the ad sent from the first ad network If there is no , the next network to be called is determined.

However, currently advertisers and managers must set the ranking of the above calling networks in advance. Calling advertising networks in this specific, preset order is called a waterfall technique, and accordingly, the priorities of advertising providers are unilaterally determined in advance.

In addition, in order to change this ranking, the manager must directly review the advertising efficiency of the previous day and consider changing the mediation order settings for higher efficiency.

However, these tasks are all performed manually based on human judgment, and there is a problem in that it is not easy to determine an effective mediation order based on simple comparison information with the previous day's efficiency.

For example, the current unit price structure for setting up advertising mediation is complex depending on time zone, order, issues of interest, etc., so a lot of resources are being consumed in analysis and review to operate it efficiently.

In addition, in the case of mobile apps that function as advertising media, it is desirable to set the optimal unit price structure according to the characteristics of each app to which advertisements are exposed. It is not easy to track.

Accordingly, the current advertising mediation decision or change process may be very inefficient, and since it requires many different experts and a lot of time to increase the effect as much as possible, there is a problem in that excessive time and money are consumed.

The present invention was developed to solve the problems described above, and is a mediation of advertising services that minimizes separate user judgment or selection input and provides optimization of exposure and advertising effectiveness according to automated mediation ratio settings. The purpose is to provide a process and a mediation device to perform it.

A method according to an embodiment of the present invention for solving the above problem is a method of operating an advertising mediation device, comprising: setting an advertising unit for each advertisement to be provided as an advertising medium; Constructing a mediation set table in which the advertising units are arranged to be exposed according to the order of each preset mediation set; sequentially performing advertisement exposure corresponding to the advertisement units in the advertisement medium using the mediation set table; and optimally updating the mediation set table according to an automated process based on analysis of advertising exposure effects for each mediation set in the advertising medium.

In addition, an apparatus according to an embodiment of the present invention for solving the above problems includes an advertising unit manager that sets an advertising unit for each advertisement to be provided as an advertising medium; a mediation set table configuration unit that configures a mediation set table in which the advertising units are arranged to be exposed according to the order of each preset mediation set; an advertisement transmission management unit that sequentially performs advertisement exposure corresponding to the advertisement units in the advertisement medium using the mediation set table; and a mediation automation module that optimally updates the mediation set table according to an automation process based on analysis of advertising exposure effects for each mediation set in the advertising medium.

Meanwhile, the method according to an embodiment of the present invention for solving the above problems can be implemented with a computer program stored in a medium for executing the method on a computer and a recording medium on which the program is recorded.

According to an embodiment of the present invention, the media of an advertising service can provide automated mediation optimization by processing automated mediation according to the configuration of the mediation set table and adjusting the proportion setting based on the advertising effect according to advertising exposure. A mediation process and a mediation device that performs it can be provided.

In particular, according to an embodiment of the present invention, a mediation set table in which a plurality of advertising units to which advertising networks and unit prices are assigned for advertisements to be exposed on advertising media such as mobile apps are arranged according to various mediation orders is preset. By configuring and analyzing the advertising exposure effect for each set in the mediation set table and adjusting the proportion settings for each set, mediation changes can be automated to increase the proportion of more efficient mediation, without requiring separate user judgment or selection. It has the advantage of minimizing input and reducing operating resources.

In addition, according to an embodiment of the present invention, not only can efficiency be further increased as mediation analysis and proportion setting adjustment information is cumulatively learned over time, but also automated mediation for segmented media units such as mobile apps. Depending on optimization, the optimal unit price structure for each app can be set, and a more complex optimized mediation monetization model can be built even with fewer resources.

1 is a conceptual diagram schematically showing the entire system according to an embodiment of the present invention.
Figure 2 is a block diagram illustrating in more detail an advertising service providing device according to an embodiment of the present invention.
Figure 3 is a flowchart for explaining a mediation automation method according to an embodiment of the present invention.
Figure 4 is a diagram for explaining the mediation set table configuration and proportion adjustment process according to an embodiment of the present invention.
Figure 5 is a flowchart for explaining an advertisement exposure operation in an advertising media device according to mediation automation according to an embodiment of the present invention.

The following merely illustrates the principles of the invention. Therefore, those skilled in the art will be able to invent various devices that embody the principles of the present invention and are included in the spirit and scope of the present invention, although not explicitly described or shown herein. In addition, it is understood that all conditional terms and embodiments listed herein are, in principle, expressly intended only for the purpose of ensuring that the concept of the invention is understood, and are not limited to the embodiments and conditions specifically listed as such. It has to be.

Additionally, it is to be understood that any detailed description reciting principles, aspects, and embodiments of the invention, as well as specific embodiments, is intended to encompass structural and functional equivalents thereof. In addition, these equivalents should be understood to include not only currently known equivalents but also equivalents developed in the future, that is, all elements invented to perform the same function regardless of structure.

Accordingly, for example, the block diagrams herein should be understood as representing a conceptual view of an example circuit embodying the principles of the invention. Similarly, all flow diagrams, state transition diagrams, pseudo-code, etc. are understood to represent various processes that can be substantially represented on a computer-readable medium and are performed by a computer or processor, whether or not the computer or processor is explicitly shown. It has to be.

The functions of the various elements shown in the figures, which include functional blocks represented by processors or similar concepts, may be provided by the use of dedicated hardware as well as hardware capable of executing software in conjunction with appropriate software. When provided by a processor, the functionality may be provided by a single dedicated processor, a single shared processor, or multiple separate processors, some of which may be shared.

Additionally, the clear use of terms such as processor, control, or similar concepts should not be construed as exclusively referring to hardware capable of executing software, and should not be construed as referring exclusively to hardware capable of executing software, including without limitation digital signal processor (DSP) hardware and ROM for storing software. It should be understood as implicitly including ROM, RAM, and non-volatile memory. Other hardware for public use may also be included.

In the claims of this specification, components expressed as means for performing the functions described in the detailed description include, for example, a combination of circuit elements that perform the functions or any form of software including firmware/microcode, etc. It is intended to include any method of performing a function, coupled with suitable circuitry for executing the software to perform the function. Since the present invention defined by these claims combines the functions provided by various listed means and is combined with the method required by the claims, any means capable of providing the above functions are equivalent to those identified from the present specification. It should be understood as

The above-described purpose, features and advantages will become clearer through the following detailed description in conjunction with the accompanying drawings, and accordingly, those skilled in the art will be able to easily implement the technical idea of the present invention. There will be. Additionally, in describing the present invention, if it is determined that a detailed description of known technologies related to the present invention may unnecessarily obscure the gist of the present invention, the detailed description will be omitted.

Hereinafter, a preferred embodiment according to the present invention will be described in detail with reference to the attached drawings.

1 is a conceptual diagram schematically showing the entire system according to an embodiment of the present invention.

The entire system for providing advertising according to an embodiment of the present invention includes an advertising service providing device 100, one or more advertising providers 200, and one or more advertising media 300, and the advertising service providing device 100 It may provide a mediation automation function according to an embodiment of the present invention, and may be connected to a mediation automation module to process the mediation automation function, or may include a mediation automation module.

In addition, the advertising service providing device 100 can be connected to the advertising provider 200 and the advertising media 300 through a wired/wireless network to provide automated mediation-based advertising services, and can communicate with each other. there is.

Here, each of the above networks is a local area network (LAN), a wide area network (WAN), a value added network (VAN), a personal area network (PAN), and a mobile communication network ( It can be implemented as any type of wired/wireless network, such as a mobile radiocommunication network or satellite communication network.

In addition, the advertising provider 200 may include various server devices, network networks, or terminal devices that connect to the advertising service providing device 100 for the purpose of operating advertising, such as providing advertising or limiting exposure of provided advertising. You can.

In particular, in general, each advertising provider 200 can be connected to the advertising service providing device 100 through an individual advertising network, and the advertising service providing device 100 uses advertising data provided from each advertising network through a mediation automation module. It can be provided to the advertising medium 300 according to the priority determined by.

To this end, according to an embodiment of the present invention, the advertising providers 200 may have completed the basic registration process for each advertising network in the advertising service providing device 100.

For example, the advertising provider 200 may be a terminal of a direct advertiser, a terminal or server of a Media Representative company affiliated with multiple advertisers, or a server of an ad network company that mediates multiple advertising networks.

And, the advertising service providing device 100 obtains advertising data corresponding to advertising content or code information such as a URL capable of receiving the advertising data from the advertising provider 200, and transmits the advertising data or the code information to an advertising medium. It can be delivered to (300).

The advertising service providing device 100 can index and manage advertising network information and advertising unit information to which advertising unit price information is assigned for each advertisement to be provided to the advertising medium 300, and the mediation automation module provides automated mediation order. The order of exposure of the advertising unit can be determined according to. Here, the advertising unit is assigned or mapped with minimum unit price information for calling an advertisement through an advertising network. According to the advertising unit call, the advertising provider 200 selects advertisements that meet the minimum unit price standard among the remaining advertisements waiting to be exposed. Thus, it can be supplied to the advertising service providing device 100.

Accordingly, the advertising service providing device 100 may sequentially call advertising units according to the determined exposure order and provide advertising data or code information supplied according to the calling to the advertising medium 300. To this end, the advertising service providing device 100 may request advertising data or code information suitable for the advertising price (minimum unit price or higher) from the advertising network allocated by the advertising unit, and advertising data or code information received from the advertising network. can be transmitted to the advertising medium 300.

In addition, the advertising medium 300 may perform exposure processing using advertising data obtained using advertising data or code information received from the service providing device 100, and send the processing result information to the advertising service providing device 100. , so that profitability and efficiency analysis can be processed.

Here, the advertising medium 300 exposes advertising data received from the service providing device 100, or connects to the advertising provider 200 using an advertising code and receives appropriate advertising content from the advertising provider 200. Therefore, it may be a display device equipped with an application that can output advertisements in various ways.

For example, the advertising medium 300 may be a mobile device on which an application equipped with an advertising module that supports advertising playback can be installed. For example, the advertising module may be an advertising module within an app, and the advertising medium 300 may be classified and managed in the service provision device 100 by being divided by applications installed on each medium.

For example, the advertising medium 300 may be used in a smart TV, a portable computer, a mobile phone, a smart phone, a smart pad, or a laptop computer ( It can be implemented in various mobile devices on which applications can be installed, such as laptop computers, PDAs (Personal Digital Assistants), PMPs (Portable Media Players), virtual reality devices, etc., and different media depending on the type or identification information of the installed application. It can be divided into: Additionally, according to an embodiment of the present invention, a website that provides advertising data through a web page, etc. may also function as an advertising medium 300 in which a web application is installed.

Based on this system configuration, the advertising service providing device 100 monitors the effect of advertising transmission and input/output flow, and creates a mediation set table that arranges a plurality of advertising units with assigned advertising networks and unit prices in order. By configuring and analyzing the advertising exposure processing and results for each set of the mediation set table, the proportion of each set is automatically adjusted to increase advertising efficiency according to the analysis results, so that the adjustment of the mediation order according to the analysis results is repeated. We can provide a mediation automation process that can handle mediation automation in an effective direction.

More specifically, for example, the advertising service providing device 100 performs the mediation in the direction of improving the overall eCPM for the mediation set table according to the analysis of eCPM (effective cost per mile) information indicating the effect of advertising exposure. You can update the specific gravity setting information for each set.

Accordingly, the advertising service providing device 100 according to an embodiment of the present invention applies a plurality of mediation unit price structures provided by various different advertising media 300 in complex and automatically optimizes the results. Since it can be processed, it is possible to determine the optimal unit price structure for each advertising medium 300 while reducing operating resources.

Figure 2 is a block diagram to explain in more detail an advertising service providing device according to an embodiment of the present invention.

Referring to Figure 2, the advertising service providing device 100 according to an embodiment of the present invention includes a control unit 110, a communication unit 120, a user management unit 130, an advertising unit management unit 140, and a mediation set table configuration unit. It may be configured to include (150), a proportion determination unit (160), a processing result analysis unit (170), an advertisement transmission management unit (180), and a storage unit (190).

The control unit 110 performs user registration of the advertising service providing device 100, advertising data registration, distribution, collection of advertising media information, advertising unit management, mediation set table configuration, proportion determination, processing result analysis, and advertising transmission management. It overall controls the operation and execution of functions of each included component. For example, the control unit 110 may be implemented as a processor for controlling all or part of the advertisement transmission management function for the advertising medium 300 or a program for executing the same.

And, the communication unit 120 is located between the advertising service providing device 100 and a wireless communication system including a mobile communication network or an Internet network or a network where the advertising service providing device 100 and the advertising provider 200 or advertising media 300 are located. It may include one or more wired and wireless communication modules that enable wired and wireless communication between devices.

Meanwhile, the user management unit 130 performs user registration and account management for one or more advertising providers 200 using the advertising service providing device 100 and registration processing for the advertising medium 300.

The user management unit 130 receives authentication information including at least one of account identification information and terminal identification information of a logged-in advertiser or operator from the advertising provider 200, and processes registration of user information using the authentication information. You can. In addition, the user management unit 130 can register and manage advertising medium information about the advertising medium 300 by mapping information about the advertising provider 200 that will provide advertisements to the advertising medium 300.

In addition, the advertising unit management unit 140 can manage each advertisement to be provided as an advertising medium corresponding to the advertising media 300 managed by the user management unit 130 by dividing them into advertising unit information units, and managing each advertisement. The unit information may be assigned advertising network identification information and minimum unit price information for calling the advertising provider 200.

Accordingly, advertising data called according to the advertising unit information is delivered from the advertising provider 200 to the advertising medium 300, or advertising data called in advance by the advertising transmission management unit 180 according to the advertising unit information is transmitted to the advertising medium 300. It may be delivered to the advertising medium 300.

Meanwhile, the mediation set table configuration unit 150, the proportion determination unit 160, and the processing result analysis unit 170 may form a mediation automation module. The mediation automation module configures a mediation set table with multiple advertising units arranged in order, analyzes advertising exposure processing and results for each set of the mediation set table, and improves advertising efficiency according to the analysis results. Each processing unit can be provided to automatically adjust the proportion of each set.

First, the mediation set table configuration unit 150 can configure a mediation set table in which a plurality of advertising units are arranged in order.

Here, the mediation set table is a first mediation set in which advertising units are arranged according to the first mediation order, a second mediation set in which advertising units are arranged according to the second mediation order, and a third mediation order. Like the third mediation set in which advertising units are arranged, each mediation set is assigned and arranged in rows and columns, so that it can be configured as a two-dimensionally arranged table.

This mediation set table may represent one ad unit mediation order set, rotated by each row or column. For example, the first mediation set may be an advertising unit exposure rotation set in which the first advertising units are arranged in exposure order in a first waterfall order. And, for example, the second mediation set may represent an advertising unit exposure rotation set in which the second advertising units are arranged in an exposure order, such as in a second waterfall order or random order.

Also, preferably, each mediation set can be called randomly according to a preset proportion by the mediation set table, and advertising units within the called mediation set can be called according to the order within the set.

This mediation set table can be pre-built, and as the order and rotation of advertisement exposure for each mediation set is specified, the advertisement transmission management unit 180 determines the order and rotation of advertisement units to be provided to the advertisement medium 300 through the media. It can be decided according to the option set table. Also, when application of one mediation set is completed, the mediation order can be automatically changed and controlled as it changes to the next mediation set.

In particular, the mediation methods applied to the mediation set table can be constructed in various ways according to preset settings, and the table can be configured so that various mediation methods can be applied differently for each set, which is different from any existing mediation method. It is possible to improve inefficiencies that had to be applied repeatedly for a certain period of time until changes were made.

Then, when the mediation set table for each mediation set is configured, the proportion determination unit 160 determines the exposure proportion between each set. Initially, the exposure ratio for each mediation set table can be determined to be the same for all mediation sets. For example, if there are a total of 5 mediation sets, the exposure ratio of each mediation set may be 20%.

In addition, the advertisement transmission management unit 180 can manage advertisements to be transmitted to the advertisement medium 300 according to an advertisement unit call according to the application of the mediation set. Additionally, the advertisement transmission management unit 180 may collect exposure information of the advertising medium 300 and transmit it to the processing result analysis unit 170.

The processing result analysis unit 170 analyzes exposure information for each advertisement unit, calculates advertisement exposure effect information for each advertisement unit and mediation set, and transmits it to the proportion determination unit 160. Here, the exposure information may be real-time effective cost per thousand impressions (eCPM) information for each advertising provider, which may be analyzed and calculated according to reporting information of the advertising medium 300 or supply information of the supplier 200.

Accordingly, the proportion determination unit 160 may change and apply exposure proportion setting information between mediation sets to determine that the proportion of a more effective mediation set will be increased. For example, if there are a total of 5 mediation sets, the exposure proportion of the first mediation set can be set to 30%, the exposure proportion of the second mediation set can be set to 10%, and the exposure proportion of the remaining mediation sets can be set to 20%. There is.

Accordingly, the advertisement transmission of the advertisement transmission management unit 180 and the processing result analysis of the processing result analysis unit 170 can be repeatedly accumulated and processed, and the proportion determination unit 160 adjusts the proportion between sets in the mediation set table. By repeating and accumulating processing, automated advertising exposure optimization is sequentially achieved.

This processing process enables more effective optimization as the data accumulated in the processing result analysis unit 170 increases, and the processing result analysis unit 170 converts the accumulated effect data into a machine learning-based learning algorithm. By analyzing, the specific gravity determination unit 160 can perform complex parameter-based specific gravity determination processing rather than simple specific gravity adjustment.

Additionally, the mediation set table configuration unit 150 may adjust the exposure proportion or exposure order between advertisement units in the mediation set based on the processing results for each advertisement unit of the processing result analysis unit 170.

In this way, by configuring the mediation automation module, if the administrator only pre-establishes the initial form of the mediation set table, a mediation set table in an optimized form through machine learning can be constructed according to the passage of time and complex data accumulation. This allows for more efficient advertising mediation while minimizing human resources.

For example, the processing result analysis unit 170 cumulatively learns the ratio setting information applied in response to the mediation set table and the effect information according to the update of the ratio setting information using a machine learning-based learning algorithm, and determines the ratio. Unit 160 may update the ratio setting information based on pre-learned parameters corresponding to the following mediation set table.

Meanwhile, the storage unit 190 includes a storage medium for storing program information for the operation of the above-described control unit 110 and the operation of the above-mentioned components, especially advertising unit information, mediation set table, and weight setting information. and a database that stores result analysis information.

Figure 3 is a flowchart for explaining a mediation automation method according to an embodiment of the present invention.

Referring to FIG. 3, first, the advertising service providing device 100 performs registration of the advertising provider 200 and the advertising medium 300, and sets advertising unit information for each advertisement to be provided to each advertising medium 300 ( S101).

Then, the advertising service providing device 100 configures a mediation set table through the mediation set table configuration unit 150 and sets proportion information through the proportion determination unit 160 (S103).

As described above, the mediation set table may be a two-dimensional table composed of a plurality of advertising units arranged according to the mediation order for each set, and information on the proportion between each set and advertising units within the set may be preset. there is. In addition, the initial weight information between sets can be set to an equal ratio.

Thereafter, the advertising service providing device 100 processes rotation exposure for each advertising unit in the advertising medium 300 according to the mediation set table in which the proportion information is set through the advertising transmission management unit 180 (S105).

To this end, the advertising transmission management unit 180 pre-transmits advertising data and mediation set information to the advertising medium 300, or provides code information and mediation that can receive advertising data from the provider 200 through an advertising network. Set information can be transmitted in advance, and the advertising medium 300 can use the received advertising data to expose advertisements according to the order in the mediation set.

In addition, the advertising service provision device 100 can collect and analyze effect information corresponding to advertisement exposure through the processing result analysis unit 170 (S107), and the proportion determination unit 160 determines the proportion according to the effect analysis information. Perform information update settings (S109).

Here, the ratio information is preferably updated to increase eCPM (ESTIMATED COST PER MILE) efficiency, and the ratio between mediation sets and the ratio between advertising units within the mediation set are respectively updated. You can.

However, the above eCPM is an example of advertising effectiveness analysis value, and in addition to eCPM, request number information, impression number information, advertisement execution rate information, click count information, CTR (CLICK TO RATE) information, and CPC (COST) corresponding to each advertising network Various effect information determined by at least one of PER CLICK) information and sales information may be analyzed as advertising effect information in the processing result analysis unit 170.

And, the advertising service providing device 100 may reconstruct the mediation set table according to the ratio information update settings (S111).

Accordingly, rotational exposure for each advertising unit can be performed again according to the mediation set table with an updated exposure ratio. Steps S105 to S111 are sequential and repetitive, and are performed automatically so that they can be processed over time without the need for separate human resources. It becomes possible to construct a more effective mediation set table.

This repetitive performance can be processed periodically, for example, automatically every hour or every day, which is not only more efficient than the existing method that is processed aperiodically by the manager's own judgment, but is also used in the advertising medium 300 later. When the number of applications corresponding to increases and diversifies, there is an advantage that the automation process that will be required in the future in terms of efficient monetization management can be effectively provided according to the embodiment of the present invention.

Figure 4 is a diagram for explaining the mediation set table configuration and proportion adjustment process according to an embodiment of the present invention.

Referring to FIG. 4, the mediation set table according to an embodiment of the present invention may indicate mediation orders so that a plurality of advertising units for each mediation set configured for each column are sequentially exposed in the downward row direction. . The random exposure ratio between each set represents the probability when each mediation set is randomly selected. Initially, each of the five sets may be equally 20%, but as the exposure results of each set are analyzed, the eCPM value increases. Higher sets can be processed to be assigned a higher weight. Accordingly, as shown in FIG. 4, the proportion determination unit 160 increases the rotation exposure proportion of Set 2, which had the highest eCPM, to 30%, lowers it to 15% for Sets 1 and 2, and 20% for Sets 4 and 5. You can perform maintenance processing as .

However, these weight adjustment processing and adjustment rate values can be updated through accumulated data and repeated learning and effect analysis, so the processing result analysis unit 170 accumulates and learns the change value of the eCPM effect compared to the weight adjustment set value. , Furthermore, by performing an analysis of the eCPM effect according to other, more complex additional factors, the ratio determination unit 160 can process an effective ratio update that can continuously increase the overall eCPM.

In addition, the proportion determination unit 160 can also adjust the proportion settings between advertising units within the set, and can apply complex and diverse mediation cases in combination with a small number of resources to provide optimal mediation every hour or every day. can be provided.

Figure 5 is a flowchart for explaining an advertisement exposure operation in an advertising media device according to mediation automation according to an embodiment of the present invention.

Referring to FIG. 5, FIG. 5 is for explaining the advertising data preload process in the advertising medium 300. The advertising medium 300 acquires mediation information set in accordance with an embodiment of the present invention in advance, By preloading at least a portion of the entire advertising data corresponding to this, latency when playing an advertisement can be minimized and convenience for users of the advertising medium 300 can be improved.

The advertising medium 300 according to an embodiment of the present invention may be equipped with an advertising module within an application to process this, and the advertising medium 300 is linked with the advertising service providing device 100 by the operation of the advertising module. Thus, the following process can be performed.

First, the advertising medium 300 receives mediation set table information and proportion information from the advertising service providing device 100 (S201).

Then, the advertising medium 300 determines the preload data priority based on the mediation set table and proportion information (S203).

Here, the preload data priority may be determined by advertising units within a preset time range or a certain number according to the mediation set table among all advertising data to be provided by the mediation set table. This may be determined differently depending on the weight setting of the mediation set table.

Additionally, if a target advertisement according to user information of the advertising medium 300 is included among the total advertising data, the advertising medium 300 may control the target advertisement to be preferentially included in the preload data priority.

Then, the advertising medium 300 collectively preloads advertising data of a plurality of advertising units determined according to priority (S205).

Here, the preload processing may include receiving and storing pre-collected advertising data directly from the advertising service providing device 100, or receiving and storing advertising data received from the provider 200 through an advertising network. .

Afterwards, the advertising medium 300 sequentially exposes the preloaded advertisements according to the mediation set table (S207).

Accordingly, the advertising medium 300 can shorten the advertising viewer's exposure waiting time by preloading only an appropriate amount of advertising data according to the mediation set table information, while also reducing the user's waiting time caused by preloading too many advertisements. Since time can also be minimized, not only can automated advertisement exposure efficiency be improved, but convenience for users of the advertising medium 300 can also be improved.

The method according to the present invention described above can be produced as a program to be executed on a computer and stored in a computer-readable recording medium. Examples of computer-readable recording media include ROM, RAM, CD-ROM, and magnetic tape. , floppy disks, optical data storage devices, etc.

The computer-readable recording medium is distributed in a computer system connected to a network, so that computer-readable code can be stored and executed in a distributed manner. And, functional programs, codes, and code segments for implementing the method can be easily deduced by programmers in the technical field to which the present invention pertains.

In addition, although preferred embodiments of the present invention have been shown and described above, the present invention is not limited to the specific embodiments described above, and the technical field to which the invention pertains without departing from the gist of the present invention as claimed in the claims. Of course, various modifications can be made by those skilled in the art, and these modifications should not be understood individually from the technical idea or perspective of the present invention.

Claims (21)

In the method of operating an advertising mediation device,
Setting an advertising unit for each advertisement to be provided as an advertising medium;
Constructing a mediation set table in which the advertising units are arranged to be exposed according to the order of each preset mediation set;
sequentially performing advertisement exposure corresponding to the advertisement units in the advertisement medium using the mediation set table; and
Comprising the step of optimally updating the mediation set table according to an automated process based on analysis of advertising exposure effects for each mediation set in the advertising medium,
The optimization update step is,
Machine learning-based learning of ratio setting information between each mediation set applied in response to the above mediation set table, ratio setting information for each advertising unit within each mediation set, and advertising exposure effect analysis information according to updating ratio setting information. Constructing accumulated learned data using an algorithm, and updating weight setting information based on pre-learned parameters with the learned data in response to the following mediation set table,
The step of updating the specific gravity setting information is,
According to cumulative learning of the eCPM (effective cost per mile) change value representing the advertising exposure effect analysis information, proportion setting information between each mediation set and the individual media in the direction of improving the overall eCPM for the mediation set table Including the step of updating the proportion setting information for each advertising unit in the edition set,
The optimized and updated mediation set table and the updated proportion setting information are transmitted to the advertising media device, and based on the transmitted mediation set table and the proportion setting information, among all advertising data exposed through the advertising media device A method of operating an advertising mediation device in which preload data priority for determining advertising units to be preloaded is determined. According to paragraph 1,
The advertising unit is a unit to which the advertising network and unit price information of the advertising provider to be used to expose the advertising in the advertising medium are assigned.
How the ad mediation device works. According to paragraph 1,
According to the mediation method set for each mediation set, the order of exposure of the advertising unit is determined.
How the ad mediation device works. According to paragraph 1,
The mediation method is characterized in that it is different for each mediation set.
How the ad mediation device works. According to paragraph 1,
The step of sequentially performing the advertisement exposure is,
When advertisement exposure according to one mediation set is completed within the mediation set, the mediation order is automatically changed and controlled as it is changed to the next mediation set.
How the ad mediation device works. delete delete delete delete In the advertising mediation device,
an advertising unit management unit that sets advertising units for each advertisement to be provided as advertising media;
a mediation set table configuration unit that configures a mediation set table in which the advertising units are arranged to be exposed according to the order of each preset mediation set;
an advertisement transmission management unit that sequentially performs advertisement exposure corresponding to the advertisement units in the advertisement medium using the mediation set table; and
Comprising a mediation automation module that optimally updates the mediation set table according to an automation process based on analysis of advertising exposure effects for each mediation set in the advertising medium,
The mediation automation module is,
Machine learning-based learning of ratio setting information between each mediation set applied in response to the above mediation set table, ratio setting information for each advertising unit within each mediation set, and advertising exposure effect analysis information according to updating ratio setting information. Constructs cumulative learned data using an algorithm, and updates weight setting information based on pre-learned parameters with the learned data in response to the following mediation set table,
According to cumulative learning of eCPM (effective cost per mile) change value representing the advertising exposure effect analysis information, ratio setting information between each mediation set and the individual media in the direction of improving the overall eCPM for the mediation set table Update the proportion setting information for each advertising unit within the action set,
The optimized updated mediation set table and the updated proportion setting information are transmitted to the advertising media device, and based on the transmitted mediation set table and the proportion setting information, among all advertising data exposed through the advertising media device An ad mediation device where preload data is prioritized to determine which ad units will be preloaded. According to clause 10,
The advertising unit is a unit to which the advertising network and unit price information of the advertising provider to be used to expose the advertising in the advertising medium are assigned.
Advertising mediation device. According to clause 10,
According to the mediation method set for each mediation set, the order of exposure of the advertising unit is determined.
Advertising mediation device. According to clause 10,
The mediation method is characterized in that it is different for each mediation set.
Advertising mediation device. According to clause 10,
The advertisement transmission management department,
When advertisement exposure according to one mediation set is completed within the mediation set, advertisement transmission is performed so that the mediation order is automatically changed and controlled by changing to the next mediation set.
Advertising mediation device. delete delete delete delete delete delete A non-volatile recording medium containing a computer program stored in a computer-readable medium for executing the method according to any one of claims 1 to 5 on a computer.