KR102530549B1 - system that provides online sales services that include advertising functions - Google Patents

Abstract

The present invention proposes a technology related to an online platform.
In addition, the present invention relates to a system for providing an online sales service including an advertisement function.

Description

System that provides online sales services that include advertising functions {system that provides online sales services that include advertising functions}

The present invention proposes a technology related to an online platform.

In addition, the present invention relates to a system for providing an online sales service including an advertisement function.

With the development of the Internet and smartphone applications, more and more wholesale transactions are made online. As the number of online users increases, attempts are being made to develop an online wholesale platform that provides various conveniences to users by evolving from a platform that simply provides wholesale transaction services.

Domestic Patent Publication 10-2021-0130469 A (2021.11.01) Domestic Patent Publication 10-2015-0056904 A (2015.05.28) Domestic Patent Publication 10-2021-0060418 A (2021.05.26)

Various embodiments of the present invention provide a method and server for providing an online wholesale platform based on a GUI.

According to one embodiment of the present invention, a method for a server to provide an online wholesale platform based on a GUI (Graphic User Interface) is provided. The method may include receiving first purchase request information for a first purchase of the user from a user device of a user, and a purchase quantity indicated by the first purchase request information is a preset first threshold value. Determining the first purchase as a sample transaction based on less than, based on the determination that the first purchase is the sample transaction, the sales per quantity of the first products that are the subject of the first purchase Determining a first price as a first price, transmitting information about the first price and a first message informing that exchange or refund of the first products purchased through the first purchase is not possible, to the user device Receiving, from the user device, second purchase request information for a second purchase of the user, based on the fact that the purchase quantity indicated by the second purchase request information is greater than or equal to the first threshold set in advance, Determining the second purchase as a wholesale transaction; Based on the determination that the second purchase is the wholesale transaction, determining a selling price per quantity of second products subject to the second purchase as a second price. and transmitting, to the user device, a second message informing information about the second price and that exchange or refund of the second products purchased through the second purchase is possible, 1 Based on the completion of purchase, the number of sample transactions available for the user in the online wholesale platform may be deducted.

The method according to an embodiment further includes granting the user full membership of the online wholesale platform based on identifying the second purchase as the user's first wholesale transaction. can include

The method according to an embodiment may include a partial area of a first area where the first message informing that the exchange or refund is not possible is displayed on the display of the user device and a second area where an advertisement of the online wholesale platform is displayed. Determining whether or not to move the display position of the first message based on overlapping of some of the regions and the display of the first message based on the decision to move the display position of the first message The method may further include moving a location, wherein based on that the advertisement type is a pop-up advertisement type, it may be determined not to move the display location of the first message.

In one embodiment, the display position of the first message is based on the determination to move the display position of the first message: the first message is moved to the upper side so that the first message and the advertisement do not overlap. a first distance by which the first message must be moved in the minimum direction, a second distance by which the first message must be moved by a minimum in the downward direction, a third distance by which the first message must be moved by a minimum in the left direction, and the first message in the right direction When the fourth distance to be moved is calculated, it may be moved by the first minimum value in a direction corresponding to the first minimum value indicating the minimum value among the first to fourth distances.

In the method according to an embodiment, a partial area of a third area where the second message informing that the exchange or refund is possible is to be displayed and a fourth area where an advertisement of the online wholesale platform is to be displayed on the display of the user device. Determining whether or not to move the display position of the second message based on overlapping of some areas of and based on the decision to move the display position of the second message, the display position of the second message It may be determined not to move the display position of the second message based on that the type of advertisement is a pop-up advertisement type.

In one embodiment, the display position of the second message is based on the decision to move the display position of the second message: the second message is moved to the upper side so that the second message and the advertisement do not overlap. A fifth distance by which the second message must be moved minimum in the downward direction, a sixth distance by which the second message must be moved minimum in the left direction, a seventh distance by which the second message must be moved minimum in the left direction, and the second message in the right direction. When the eighth distance to be moved is calculated, it may be moved by the second minimum value in a direction corresponding to the second minimum value indicating the minimum value among the fifth to eighth distances.

The method according to an embodiment, based on the number of times the user continuously performed the sample transaction exceeds a preset second threshold, when the user performs the wholesale transaction, within the online wholesale platform The method may further include transmitting a third message informing that bonus points can be provided to the user device.

In one embodiment, the method includes granting the user full membership of the online wholesale platform based on identifying the second purchase as the user's first wholesale transaction; On the display of the user device, based on overlapping of a partial area of the first area where the first message informing that the exchange or refund is not possible is displayed and a partial area of the second area where the advertisement of the online wholesale platform is displayed , determining whether to move the display position of the first message, based on the decision to move the display position of the first message, moving the display position of the first message, of the user device Based on overlapping of a partial area of the third area where the second message informing that the exchange or refund is possible is to be displayed and a partial area of the fourth area where the advertisement of the online wholesale platform is to be displayed on the display, the first 2 Determining whether to move the display position of the message, moving the display position of the second message based on the determination to move the display position of the second message, and the user continuously selecting the sample Based on the fact that the number of transactions performed exceeds the second threshold set in advance, when the user performs the wholesale transaction, a third message informing that the user can receive bonus points within the online wholesale platform is sent to the user. Further comprising transmitting to a device, wherein based on that the type of advertisement is a pop-up advertisement type, it is determined not to move the display position of the first message, and the display of the first message is determined. The position is determined based on the determination to move the display position of the first message: a first distance by which the first message must be moved upwards at least so that the first message and the advertisement do not overlap; Calculate a second distance by which 1 message must be moved minimum in the downward direction, a third distance by which the first message must be moved minimum in the left direction, and a fourth distance by which the first message must be moved minimum in the right direction , it is moved by the first minimum value in a direction corresponding to the first minimum value representing the minimum value among the first distance to the fourth distance, and the type of the advertisement is the pop-up advertisement type. Based on that, It is determined not to move the display position of the second message, and the display position of the second message is based on the determination to move the display position of the second message: the second message and the advertisement overlap. A fifth distance by which the second message must be moved in an upward direction at least to prevent the second message from occurring, a sixth distance by which the second message must be moved by a minimum in a downward direction, and a seventh distance by which the second message must be moved by a minimum in the left direction. When the distance and the eighth distance for the minimum movement of the second message in the right direction are calculated, it may be moved by the second minimum value in a direction corresponding to the second minimum value representing the minimum value among the fifth to eighth distances. there is.

According to one embodiment of the present invention, a server providing an online wholesale platform based on a GUI is provided. The server includes a transceiver and a processor, wherein the processor includes the transceiver to receive first purchase request information for a first purchase of the user from a user device of a user. control, determine the first purchase as a sample transaction based on a purchase quantity indicated by the first purchase request information being less than a first threshold set in advance, and determine the first purchase as a sample transaction; Based on the determination, a selling price per quantity of the first products subject to the first purchase is determined as a first price, and the user device purchases through the information on the first price and the first purchase. Controls the transceiver to transmit a first message informing that exchange or refund of the first products is not possible, and controls the transceiver to receive second purchase request information for a second purchase of the user from the user device. control, determine the second purchase as a wholesale transaction based on a purchase quantity indicated by the second purchase request information being greater than or equal to the first threshold value set in advance, and determine the second purchase as the wholesale transaction; Based on the determination, the selling price per quantity of the second products subject to the second purchase is determined as a second price, and the information about the second price and the purchase through the second purchase are determined by the user device. Control the transceiver to transmit a second message informing that the exchange or refund of the second products is possible, and based on the completion of the first purchase, the number of sample transactions available for the user in the online wholesale platform is deducted. can

According to various embodiments of the present invention, a server can effectively provide an online wholesale platform based on a GUI.

According to various embodiments of the present invention, a server may assist a user in conveniently conducting wholesale transactions over a network.

Effects according to the present invention are not limited to the effects described above, and other effects not described will be clearly understood by those skilled in the art from the following description.

1 shows an example of a communication structure between a server and a user device.
2 is a flowchart illustrating an operation of a server according to an exemplary embodiment.
3 is a flowchart illustrating a method in which a server and a user device operate based on mutual communication according to an embodiment.
4 is a diagram illustrating an example in which a GUI of an online wholesale platform is displayed on a user device.
5 is a block diagram showing the configuration of a server according to an embodiment.
6 is a block diagram illustrating the configuration of a processor according to an embodiment.

Since the present invention can make various changes and have various embodiments, specific embodiments are illustrated in the drawings and described in detail. However, this is not intended to limit the present invention to specific embodiments, and should be understood to include all modifications, equivalents, and substitutes included in the spirit and scope of the present invention.

Terms such as first and second may be used to describe various components, but the components should not be limited by the terms. These terms are only used for the purpose of distinguishing one component from another. For example, a first element may be termed a second element, and similarly, a second element may be termed a first element, without departing from the scope of the present invention. The term "and/or" includes any combination of a plurality of related listed items or any of a plurality of related listed items.

It is understood that when an element is referred to as being "connected" or "connected" to another element, it may be directly connected or connected to the other element, but other elements may exist in the middle. It should be. On the other hand, when an element is referred to as “directly connected” or “directly connected” to another element, it should be understood that no other element exists in the middle.

Terms used in this application are only used to describe specific embodiments, and are not intended to limit the present invention. Singular expressions include plural expressions unless the context clearly dictates otherwise. In this application, the terms "include" or "have" are intended to designate that there is a feature, number, step, operation, component, part, or combination thereof described in the specification, but one or more other features It should be understood that the presence or addition of numbers, steps, operations, components, parts, or combinations thereof is not precluded.

Unless defined otherwise, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art to which the present invention belongs. Terms such as those defined in commonly used dictionaries should be interpreted as having a meaning consistent with the meaning in the context of the related art, and unless explicitly defined in this application, they should not be interpreted in an ideal or excessively formal meaning. don't

Hereinafter, with reference to the accompanying drawings, preferred embodiments of the present invention will be described in more detail. In order to facilitate overall understanding in describing the present invention, the same reference numerals are used for the same components in the drawings, and redundant descriptions of the same components are omitted.

1 shows an example of a communication structure between a server and a user device.

In this specification, “server” is a kind of server that communicates with external devices (eg, user devices) or external servers (other than itself) through a network, and is used to operate external devices or external servers. can indicate a server for In one example, the server may be implemented using a web server program provided in various ways according to an operating system such as DOS, Windows, Linux, Unix, and Macintosh in general server hardware.

In one embodiment, the server 110 may mean a device that provides an online wholesale platform based on a GUI. For example, the server 110 may be referred to by various names such as an online wholesale trading platform, an online wholesale platform server, a wholesale trading server, and a wholesale platform.

In this specification, “user device” refers to smart phones, mobile phones, smart TVs, smart watches, electronic wristwatches, set-top boxes, tablet PCs, digital cameras, camcorders, laptop computers, desktops, electronic With a variety of devices including book terminals, digital broadcasting terminals, PDAs (Personal Digital Assistants), PMP (Portable Multimedia Players), navigations, MP3 players, wearable devices, air conditioners, microwave ovens, audio, DVD players, etc. can be implemented

In this specification, the server 110 and/or the user device 120 may mutually communicate through a communication network. The communication network may be, for example, a wireless communication network or a wired communication network. The wireless communication network may be, for example, a communication network based on Long Term Evolution (LTE), Radio Access Technology (RAT), New Radio (NR) RAT, WiFi, and the like.

In one example, the server 110 and/or the user device 120 may perform Device-to-Device (D2D) communication with each other and UU communication with a base station (eg, gNB and/or eNB). can be done In a time division multiple access (TDMA) and frequency division multiples access (FDMA) system for performing the D2D communication or the UU communication, accurate time and frequency synchronization may be required. If time and frequency synchronization are not accurate, system performance may deteriorate due to Inter Symbol Interference (ISI) and Inter Carrier Interference (ICI). In D2D communication according to an example, for time/frequency synchronization, a synchronization signal may be used in a physical layer and a master information block (MIB) may be used in a radio link control (RLC) layer.

In the process of D2D communication, the server 110 and/or the user device 120 are directly synchronized with global navigation satellite systems (GNSS), or via a terminal directly synchronized with GNSS (within network coverage or outside network coverage). It can be indirectly synchronized to GNSS. When GNSS is set as the synchronization source, server 110 and/or user device 120 can calculate DFN and subframe number using Coordinated Universal Time (UTC) and (pre)set Direct Frame Number (DFN) offset. there is.

Alternatively, the server 110 and/or the user device 120 may be directly synchronized to the base station or synchronized to other terminals that are time/frequency synchronized to the base station. For example, the base station may be an eNB or gNB. For example, when the server 110 and/or the user device 120 are within network coverage, the server 110 and/or the user device 120 receive synchronization information provided by a base station and directly contact the base station. can be synchronized. After that, the server 110 and/or the user device 120 may provide synchronization information to other nearby terminals. When the base station timing is set as a synchronization criterion, the server 110 and/or the user device 120 use a cell associated with a corresponding frequency (when within cell coverage at the frequency), a primary cell, or a serving cell for synchronization and downlink measurement. It can follow a cell (if it is outside cell coverage at that frequency).

A base station (eg, a serving cell) may provide synchronization settings for a carrier used for D2D or sidelink (SL) communication. In this case, the server 110 and/or the user device 120 may follow the synchronization settings received from the base station. If the server 110 and/or the user device 120 did not detect any cell on the carrier used for the D2D or SL communication and did not receive synchronization settings from the serving cell, the server 110 and/or The user device 120 may follow preset synchronization settings.

Alternatively, the server 110 and/or the user device 120 may be synchronized with other terminals that have not obtained synchronization information directly or indirectly from the base station or GNSS. Synchronization source and preference may be set in advance for the terminal. Alternatively, the synchronization source and preference may be set through a control message provided by the base station.

In one embodiment, server 110 and/or user device 120 may communicate with each other over network 100 (or a communication network). For example, when the server 110 transmits data to the network 100, the network 100 may deliver (transmit) the data to the user device 120. Alternatively, when the user device 120 transmits data to the network 100, the network 100 may transmit (transmit) the data to the server 110.

In the following description of FIGS. 2 to 6, based on signal exchange or communication between the server 110 and/or user device 120, a method in which the server 110 provides an online wholesale platform is reviewed in detail. do.

2 is a flowchart illustrating an operation of a server according to an exemplary embodiment.

Operations disclosed in the flowchart of FIG. 2 may be performed in conjunction with various embodiments of the present invention. In one example, the server described in FIG. 2 may correspond to the server 110 disclosed in FIG. 1 , the server 301 disclosed in FIG. 3 , or the server 500 disclosed in FIG. 5 . In one example, the operations disclosed in the flowchart of FIG. 2 may correspond to some of the (server) operations disclosed in FIGS. 1 and 3 to 6 .

In step S210, the server according to an embodiment may receive first purchase request information for a first purchase of the user from a user device of the user.

In this specification, “first purchase” and “second purchase” refer to an act of a user (or consumer) purchasing a specific product in a specific quantity through an online wholesale platform. In addition, in this specification, "first purchase request information" and "second purchase request information" conveys an intention to purchase a specific product in a specific quantity from a user to the server in order to perform the first purchase or the second purchase. information to do.

In one embodiment, the first purchase request information may include clicking a graphic icon for requesting the first purchase ( Click), tap (tab), or voice (voice) by selecting, it can be transmitted from the user device to the server.

In one embodiment, the first purchase request information may be text information, hypertext markup language (HTML), metadata, syntax, semantics, or a programming language.

In step S220, the server according to an embodiment may determine the first purchase as a sample transaction based on the fact that the purchase quantity indicated by the first purchase request information is less than a first threshold value set in advance. there is.

In one embodiment, a manager of the server may set the first threshold in advance. The first threshold value may be, for example, one of natural numbers such as 2, 5, 10, 20, 50, and 100.

For example, when the first threshold is set to 2 and the user requests to purchase one product A through the first purchase request information, the first purchase may be determined as a sample transaction.

In one embodiment, the sample transaction may mean a small amount of transaction rather than a wholesale transaction. Accordingly, the sample transaction may be otherwise referred to as a small transaction, individual transaction, or the like.

In step S230, the server according to an embodiment may determine a selling price per quantity of first products to be purchased as a first price, based on the determination that the first purchase is the sample transaction.

In other words, the individual price of the product may be determined (or set) differently depending on whether the first purchase is determined as a sample transaction or a wholesale transaction. For example, when the first purchase is determined as a sample transaction, the individual price of each product (ie, a selling price per quantity of the first products) may be determined to be high compared to a case where the first purchase is determined as a wholesale transaction.

In step S240, the server according to an embodiment sends a first message informing, to the user device, information about the first price and that exchange or refund of the first products purchased through the first purchase is not possible. can transmit.

In one embodiment, the first message may be text information, hypertext markup language (HTML), metadata, syntax, semantics, or a programming language. In one example, the first message may be displayed in text or image form in a partial region of a GUI displayed on the user device.

In step S250, the server according to an embodiment may receive second purchase request information for the second purchase of the user from the user device.

In one embodiment, the second purchase request information, after the user inputs information such as purchased product, purchased quantity, delivery method, etc. into the user device, clicks a graphic icon for requesting the second purchase ( Click), tap (tab), or voice (voice) by selecting, it can be transmitted from the user device to the server.

In one embodiment, the second purchase request information may be text information, hypertext markup language (HTML), metadata, syntax, semantics, or a programming language.

In step S260, the server according to an embodiment may determine the second purchase as a wholesale transaction based on the fact that the purchase quantity indicated by the second purchase request information is greater than or equal to the first threshold value set in advance. there is.

For example, when the first threshold is set to 2 and the user requests to purchase three products B through the second purchase request information, the second purchase may be determined as a wholesale transaction.

In one embodiment, the wholesale transaction may mean a transaction in a larger quantity than the sample transaction. Accordingly, the wholesale transaction may be otherwise referred to as a bulk transaction, a bundle transaction, and the like.

In step S270, the server according to an embodiment may determine a selling price per quantity of second products subject to the second purchase as a second price based on the determination that the second purchase is the wholesale transaction.

In other words, the individual price of the product may be determined (or set) differently depending on whether the second purchase is determined as a sample transaction or a wholesale transaction. For example, when the second purchase is determined as a wholesale transaction, the individual price of each product (ie, a selling price per quantity of the second products) may be determined to be low compared to a case where the second purchase is determined as a sample transaction.

In step S280, the server according to an embodiment sends, to the user device, a second message informing information about the second price and that the second products purchased through the second purchase can be exchanged or refunded. can transmit

In one embodiment, the second message may be text information, hypertext markup language (HTML), metadata, syntax, semantics, or a programming language. In one example, the second message may be displayed in text or image form in a partial area of a GUI displayed on the user device.

In one embodiment, based on the completion of the first purchase, the user's sample transaction number in the online wholesale platform may be deducted.

In one example, the possible number of sample transactions may be set in advance by an administrator of the server. For example, the possible number of sample transactions may be one of natural numbers such as 5, 10, 20, 50, and 100.

In another example, the sample transaction number may be set differently depending on whether the user is a regular member or an associate member of the online wholesale platform. For example, if the user is a regular member, the number of possible sample transactions may be set to a first number, and if the user is an associate member, the number of possible sample transactions may be set to a second number. In this case, the first number may be greater than the second number.

In another example, the sample transaction number may be set differently according to the amount of money the user trades on the online wholesale platform. For example, if the user's transaction amount is less than the first amount, the sample transaction number is set to the third number, and if the user's transaction amount is greater than or equal to the first amount and less than the second amount, the sample transaction When the number of possible transactions is set to the fourth number and the user's transaction amount is equal to or greater than the second amount, the number of possible transactions in the sample may be set to the fifth number. In this case, the fourth number may be greater than the third number, and the fifth number may be greater than the fourth number.

The method according to an embodiment further includes granting the user full membership of the online wholesale platform based on identifying the second purchase as the user's first wholesale transaction. can include

The method according to an embodiment may include a partial area of a first area where the first message informing that the exchange or refund is not possible is displayed on the display of the user device and a second area where an advertisement of the online wholesale platform is displayed. Determining whether or not to move the display position of the first message based on overlapping of some of the regions and the display of the first message based on the decision to move the display position of the first message A step of moving the location may be further included. In one embodiment, based on that the type of advertisement is a pop-up advertisement type, it may be determined not to move the display position of the first message.

In one embodiment, the display position of the first message is based on the determination to move the display position of the first message: the first message is moved to the upper side so that the first message and the advertisement do not overlap. a first distance by which the first message must be moved in the minimum direction, a second distance by which the first message must be moved by a minimum in the downward direction, a third distance by which the first message must be moved by a minimum in the left direction, and the first message in the right direction When the fourth distance to be moved is calculated, it may be moved by the first minimum value in a direction corresponding to the first minimum value indicating the minimum value among the first to fourth distances.

The server according to an example may, when the first distance is a 4-pixel distance, the second distance is an 8-pixel distance, the third distance is a 16-pixel distance, and the fourth distance is a 2-pixel distance, the first distance The first message may be moved by a distance of 2 pixels in a right direction corresponding to a distance of 2 pixels, which is a minimum value among the distances from the distance to the fourth distance.

In the method according to an embodiment, a partial area of a third area where the second message informing that the exchange or refund is possible is to be displayed and a fourth area where an advertisement of the online wholesale platform is to be displayed on the display of the user device. Determining whether or not to move the display position of the second message based on overlapping of some areas of and based on the decision to move the display position of the second message, the display position of the second message A step of moving may be further included. In one embodiment, based on that the type of advertisement is a pop-up advertisement type, it may be determined not to move the display position of the second message.

In one embodiment, the display position of the second message is based on the decision to move the display position of the second message: the second message is moved to the upper side so that the second message and the advertisement do not overlap. A fifth distance by which the second message must be moved minimum in the downward direction, a sixth distance by which the second message must be moved minimum in the left direction, a seventh distance by which the second message must be moved minimum in the left direction, and the second message in the right direction. When the eighth distance to be moved is calculated, it may be moved by the second minimum value in a direction corresponding to the second minimum value indicating the minimum value among the fifth to eighth distances.

The server according to an example may, when the fifth distance is a 4-pixel distance, the sixth distance is an 8-pixel distance, the seventh distance is a 16-pixel distance, and the eighth distance is a 2-pixel distance, the fifth distance The second message may be moved by a distance of 2 pixels in a rightward direction corresponding to a distance of 2 pixels, which is a minimum value among the eight distances.

The server according to an embodiment, based on the number of times the user continuously performed the sample transaction exceeds a preset second threshold, when the user performs the wholesale transaction, the bonus within the online wholesale platform. A third message informing that points can be provided may be transmitted to the user device.

The method according to an embodiment includes granting the user full membership of the online wholesale platform based on identifying the second purchase as the user's first wholesale transaction; On the display of the user device, based on overlapping of a partial area of the first area where the first message informing that the exchange or refund is not possible is displayed and a partial area of the second area where the advertisement of the online wholesale platform is displayed , determining whether to move the display position of the first message, based on the decision to move the display position of the first message, moving the display position of the first message, of the user device Based on overlapping of a partial area of the third area where the second message informing that the exchange or refund is possible is to be displayed and a partial area of the fourth area where the advertisement of the online wholesale platform is to be displayed on the display, the first 2 Determining whether to move the display position of the message, moving the display position of the second message based on the determination to move the display position of the second message, and the user continuously selecting the sample Based on the fact that the number of transactions performed exceeds the second threshold set in advance, when the user performs the wholesale transaction, a third message informing that the user can receive bonus points within the online wholesale platform is sent to the user. Further comprising transmitting to a device, wherein based on that the type of advertisement is a pop-up advertisement type, it is determined not to move the display position of the first message, and the display of the first message is determined. The position is determined based on the determination to move the display position of the first message: a first distance by which the first message must be moved upwards at least so that the first message and the advertisement do not overlap; Calculate a second distance by which 1 message must be moved minimum in the downward direction, a third distance by which the first message must be moved minimum in the left direction, and a fourth distance by which the first message must be moved minimum in the right direction , it is moved by the first minimum value in a direction corresponding to the first minimum value representing the minimum value among the first distance to the fourth distance, and the type of the advertisement is the pop-up advertisement type. Based on that, It is determined not to move the display position of the second message, and the display position of the second message is based on the determination to move the display position of the second message: the second message and the advertisement overlap. A fifth distance by which the second message must be moved in an upward direction at least to prevent the second message from occurring, a sixth distance by which the second message must be moved by a minimum in a downward direction, and a seventh distance by which the second message must be moved by a minimum in the left direction. When the distance and the eighth distance for the minimum movement of the second message in the right direction are calculated, it may be moved by the second minimum value in a direction corresponding to the second minimum value representing the minimum value among the fifth to eighth distances. there is.

3 is a flowchart illustrating a method in which a server and a user device operate based on mutual communication according to an embodiment.

In one embodiment, S310 to S380 may correspond to S210 to S280 of FIG. 2 , respectively.

In step S310, the server 301 according to an embodiment may receive first purchase request information for a first purchase of the user from the user device 302 of the user.

In step S320, the server 301 according to an embodiment converts the first purchase into a sample transaction based on the fact that the purchase quantity indicated by the first purchase request information is less than a first threshold value set in advance. can be determined by

In step S330, the server 301 according to an embodiment determines the selling price per quantity of the first products to be the first purchase target as the first price, based on the determination that the first purchase is the sample transaction. can

In step S340, the server 301 according to an embodiment, to the user device 302, exchange or refund of the information on the first price and the first products purchased through the first purchase is not possible. A first message for guiding may be transmitted.

In step S350, the server 301 according to an embodiment may receive, from the user device 302, second purchase request information for the user's second purchase.

In step S360, the server 301 according to an embodiment performs a wholesale transaction on the second purchase based on the fact that the purchase quantity indicated by the second purchase request information is greater than or equal to the first threshold value set in advance. can be determined by

In step S370, the server 301 according to an embodiment determines a selling price per quantity of second products subject to the second purchase as a second price, based on the determination that the second purchase is the wholesale transaction. can

In step S380, the server 301 according to an embodiment informs, to the user device 302, that exchange or refund of the second products purchased through information on the second price and the second purchase is possible. A second message for guiding may be transmitted.

4 is a diagram illustrating an example in which a GUI of an online wholesale platform is displayed on a user device.

In one embodiment, the trade order screen shown in FIG. 4 may represent an example of one screen of a GUI displayed on a user device for wholesale trades or sample trades described above in FIGS. 2 and 3 . Based on the GUI screen as shown in FIG. 4 , the user may input and transmit the first purchase request information or the second purchase request information for the first purchase or the second purchase to the server.

Referring to the screen of FIG. 4 , the user has already selected a product called 'heel pad', and can determine the quantity of heel pads to purchase through this screen and send a purchase request.

In one example, as described above with respect to FIG. 2 or FIG. 3 , the transaction may be automatically determined to be a sample transaction or a wholesale transaction by the user determining the purchase quantity. For example, if the user inputs a quantity larger than the first threshold value described in FIG. 2 , the wholesale transaction may be determined, and if the user inputs a quantity smaller than the first threshold value, the sample transaction may be determined.

In another example, a graphic icon for setting (or determining) a corresponding transaction as the sample transaction may be present in a partial area of the GUI screen. When a user clicks or taps the graphical icon on the display of the user device, the transaction may be determined as a sample transaction. At this time, the user may determine the purchase quantity within the range of the determined purchase quantity according to the determination that the corresponding transaction is a sample transaction. For example, since the transaction is determined as a sample transaction, the user can determine the purchase quantity within a range of 1 to 10 available for purchase.

In one embodiment, the user may select one graphic icon from among a plurality of graphic icons representing a plurality of categories displayed on the user device. When one graphic icon is selected, a list of products related to the selected category may be displayed on the user device. As shown in FIG. 4, the plurality of categories include life/home decor, stationery/hobby, kitchenware, bathroom/toilet, cosmetics/beauty, storage/organization, lighting/interior, fashion/miscellaneous goods, home appliances/digital, etc. can include

5 is a block diagram showing the configuration of a server according to an embodiment.

As shown in FIG. 5 , the server 500 according to an embodiment may include a database (DB) 510 , a transceiver 520 and a processor 530 . However, in some cases, all of the components shown in FIG. 5 may not be essential components of the server 500, and the server 500 may be implemented with more or fewer components than those shown in FIG. can

In the server 500 according to an embodiment, the database 510, the transceiver 520, and the processor 530 may be implemented as separate chips, or at least two or more components may be implemented through a single chip. may be

The database (DB, 510) may store data received from the transceiver 520 or the processor 530. In one embodiment, database 510 may store at least one program. In one example, the at least one program may be used when the processor 530 executes a learning model.

The transmission/reception unit 520 may be used for communication between modules in the server and/or transmission/reception of data/signals, and may perform communication with an external device. In one example, the transceiver 520 may transmit and receive data to and from an external device (eg, an external user device, an external server, etc.).

The processor 530 according to an embodiment may control overall operations of the server 500 . In one example, the processor 530 may generally control the database 510 and the transceiver 520 by executing programs stored in the database 510 of the server 500 . In one example, the processor 530 may perform some of the operations of the server 500 in FIGS. 1 to 4 by executing programs stored in a database of the server 500 .

The processor 530 according to an embodiment may control the transceiver 520 to receive first purchase request information for the user's first purchase from a user device of the user.

The processor 530 according to an embodiment may determine the first purchase as a sample transaction based on the fact that the purchase quantity indicated by the first purchase request information is less than a first preset threshold. .

The processor 530 according to an embodiment may determine a selling price per quantity of the first products to be purchased as the first price based on the determination that the first purchase is the sample transaction.

The processor 530 according to an embodiment may send, to the user device, a first message informing information about the first price and that exchange or refund of the first products purchased through the first purchase is not possible. The transceiver 520 may be controlled to transmit.

The processor 530 according to an embodiment may control the transceiver 520 to receive second purchase request information for the user's second purchase from the user device.

The processor 530 according to an embodiment may determine the second purchase as a wholesale transaction based on the fact that the purchase quantity indicated by the second purchase request information is greater than or equal to the first threshold value set in advance. .

The processor 530 according to an embodiment may determine a selling price per quantity of the second products to be the second purchase target as the second price based on the determination that the second purchase is the wholesale transaction.

The processor 530 according to an embodiment transmits, to the user device, a second message informing information about the second price and exchange or refund of the second products purchased through the second purchase is possible. It is possible to control the transceiver 520 to do so.

In one example, the processor 530 may execute an artificial intelligence (AI) learning model based on at least one program stored in the database 710 . Hereinafter, in FIG. 6, an example of the configuration of the processor 530 for executing the AI learning model will be described.

6 is a block diagram illustrating the configuration of a processor according to an embodiment.

As shown in FIG. 6 , the processor 530 according to an embodiment includes a data acquisition unit 532, a learning data selection unit 534, a learning model execution unit 536, and a learning result providing unit 538. can do. However, in some cases, all of the components shown in FIG. 6 may not be essential components of the processor 530, and the processor 530 may be implemented with more or fewer components than those shown in FIG. can

A person skilled in the art will understand that the configuration of the processor 530 shown in FIG. 6 is one of modules of the processor 530 that can be used when the server 500 performs machine learning based on an AI learning model. This is just an example, and since the server 500 does not necessarily perform machine learning, some or all of the modules of the processor 530 shown in FIG. 6 may not be included in the processor 530 will be easily understood.

The data acquisition unit 532 according to an embodiment may acquire data necessary to determine the user's intention, provide relevant information, and recommend an alternative operation. Alternatively, the data acquisition unit 532 may acquire data necessary for learning to determine the user's intention, provide relevant information, and recommend an alternative motion.

In one example, the data acquisition unit 532 may acquire at least one of, for example, user voice, image information, and predetermined context information. In one example, the data acquisition unit 532 may convert the obtained data into a pre-defined format.

The learning data selection unit 534 according to an embodiment may select data necessary for learning from among data acquired by the data acquisition unit 532 . For example, the learning data selector 534 determines the user's intention, provides relevant information, and recommends an alternative operation according to a predefined criterion, among data acquired by the data acquisition unit 532, data necessary for learning. can choose Alternatively, the learning data selection unit 534 may select data according to a predefined criterion based on learning by the learning model execution unit 536 .

The learning model executor 536 according to an embodiment may learn criteria on how to determine the user's intention, how to determine related information, and how to recommend an alternative motion based on the learning data. In addition, the learning model executor 536 may learn a criterion for which learning data to use for determining the user's intention, determining related information, and recommending an alternative operation.

In addition, the learning model executor 536 may learn an AI learning model used for determining a user's intention, determining related information, and recommending an alternative operation using learning data. In this case, the AI learning model may be a pre-built model. For example, the AI learning model may be a model built in advance by receiving basic learning data (eg, sample data, etc.).

The AI learning model may be built in consideration of the application field of the learning model, the purpose of learning, or the computer performance of the device. The AI learning model may be, for example, a model based on a neural network. For example, a model such as a deep neural network (DNN), a recurrent neural network (RNN), or a bidirectional recurrent deep neural network (BRDNN) may be used as an AI learning model, but the embodiment is not limited thereto.

The learning model executor 536 according to an embodiment, when a plurality of pre-built AI learning models exist, determines an AI learning model having a high correlation between the input learning data and the basic learning data as the AI learning model to be learned. can In this case, the basic learning data may be pre-classified for each type of data, and the AI learning model may be pre-built for each type of data. For example, the basic training data is pre-classified according to various criteria such as the region where the training data was created, the time the training data was created, the size of the training data, the genre of the training data, the creator of the training data, and the type of object in the training data. may have been

The learning model execution unit 536 according to an embodiment is configured to train an AI learning model using a learning algorithm including, for example, error back-propagation or gradient descent. can

The learning model executor 536 according to an embodiment may learn an AI learning model through supervised learning using learning data as an input value, for example. In addition, the learning model execution unit 536 determines the user's intention, provides related information, and learns the type of data necessary for recommending an alternative operation, for example, without any guidance, thereby determining the user's intention, Unsupervised learning may be performed to discover criteria for providing relevant information and recommending alternative motions. Through the unsupervised learning, the learning model executor 536 may learn the AI learning model. In addition, the learning model execution unit 536, for example, through reinforcement learning using feedback on whether the result of determining the user's intention according to learning, providing relevant information, and recommending an alternative operation is correct, You can train an AI learning model.

In addition, when the AI learning model is learned, the learning model executor 536 may store the learned AI learning model. In this case, the learning model execution unit 536 may store the learned AI learning model in the database 710 of the server 500 . Alternatively, the learning model execution unit 836 may store the learned AI learning model in a memory or database of a server or device connected to the server 500 through a wired or wireless network.

The learning result providing unit 538 according to an embodiment may derive or obtain a (machine) learning result based on the AI learning model learned by the learning model execution unit 536 . The learning result provider 538 may provide the (machine) learning result to the database 510 or the transceiver 520 .

Some embodiments may be implemented in the form of a recording medium including instructions executable by a computer, such as program modules executed by a computer. Computer readable media can be any available media that can be accessed by a computer and includes both volatile and nonvolatile media, removable and non-removable media. Also, computer readable media may include both computer storage media and communication media. Computer storage media includes both volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data. Communication media typically includes computer readable instructions, data structures, program modules, or other data in a modulated data signal such as a carrier wave, or other transport mechanism, and includes any information delivery media.

So far, the present invention has been looked at mainly with its preferred embodiments. Those skilled in the art to which the present invention pertains will understand that the present invention can be implemented in a modified form without departing from the essential characteristics of the present invention. Therefore, the scope of the present invention should be construed to include various embodiments within the scope equivalent to those described in the claims without being limited to the above-described embodiments.

Claims (1)

In a server providing an online wholesale platform based on a GUI,
Transceiver; and a processor;
The processor:
Controlling the transceiver to receive first purchase request information for a first purchase of the user from a user device of a user;
determining the first purchase as a sample transaction based on the fact that the purchase quantity indicated by the first purchase request information is less than a first threshold value set in advance;
Based on the first purchase being determined as the sample transaction, determining a selling price per quantity of the first products that are the target of the first purchase as a first price;
Controlling the transceiver to transmit, to the user device, a first message informing that information on the first price and exchange or refund of the first products purchased through the first purchase is not possible;
Controlling the transceiver to receive second purchase request information for a second purchase of the user from the user device;
determining the second purchase as a wholesale transaction based on the fact that the purchase quantity indicated by the second purchase request information is greater than or equal to the first threshold value set in advance;
Based on the determination that the second purchase is the wholesale transaction, determining a selling price per quantity of second products subject to the second purchase as a second price;
Controlling the transceiver to transmit, to the user device, a second message informing that information about the second price and exchange or refund of the second products purchased through the second purchase is possible,
Based on the completion of the first purchase, the number of sample transactions available for the user in the online wholesale platform is deducted,
The processor:
Based on the overlapping of a partial area of the third area where the second message informing that the exchange or refund is possible is to be displayed on the display of the user device and a partial area of the fourth area where the advertisement of the online wholesale platform is to be displayed , determining whether to move the display position of the second message,
Based on the determination to move the display position of the second message, move the display position of the second message;
The processor:
If it is determined to move the display position of the first message: a first distance by which the first message must be moved in an upward direction minimum to prevent overlapping of the first message with the advertisement, the first message in a downward direction Calculate a second distance by which the first message must be moved minimum in the left direction, a third distance by which the first message must be moved minimum in the left direction, and a fourth distance by which the first message must be moved minimum in the right direction by Move the display position of the first message by the first minimum value in a direction corresponding to a first minimum value indicating a minimum value among distance to the fourth distance;
If it is determined to move the display position of the second message: a fifth distance by which the second message must be moved upward at a minimum distance so that the second message and the advertisement do not overlap, the second message in a downward direction Calculate a sixth distance for minimum movement of the second message, a seventh distance for minimum movement of the second message in the left direction, and an eighth distance for minimum movement of the second message in the right direction. moving the display position of the second message by the second minimum value in a direction corresponding to the second minimum value indicating the minimum value of the eighth distance;
If the number of times the user continuously performs the sample transaction exceeds a second threshold set in advance, a third step informing that the user can receive bonus points within the online wholesale platform when the user performs the wholesale transaction. A server that transmits a message to the user device.

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