KR102500864B1 - Platform to track advertising consumption - Google Patents

Abstract

To the signage, an advertisement providing unit that provides output of a participation code related to an advertisement target advertisement, a signage location collection unit that collects the location of the signage, and an advertisement consumer terminal that consumes the advertisement, When the participation code output on the signage is transmitted, and the location of the signage collected by the signage location collection unit and the location of the advertisement consumer terminal are judged to be adjacent to each other within a predetermined distance, the advertisement is tracked as location-based consumption. There is provided an advertising consumption tracking platform, including an advertising consumption tracking unit.

Description

Platform to track advertising consumption}

The present invention relates to an advertising consumption tracking platform, and more particularly, to an advertising consumption tracking platform that tracks advertising consumption based on location.

Conventionally, it is difficult to accurately track advertisement consumption, such as how many advertisements are consumed by advertisement consumers or where they are consumed.

In addition, in the case of a discount coupon paid to an advertising consumer in exchange for consuming advertisements, it is randomly distributed from one advertisement consumer to acquaintances of an advertisement consumer who has not consumed advertisements, so from the perspective of the advertiser selling the advertisement target I also took a loss.

Accordingly, there is a need for an advertisement consumption tracking platform capable of tracking advertisement consumption more accurately than conventional methods and minimizing the loss from the advertiser's point of view as described above.

A technical problem to be solved by the present invention is to provide an advertisement consumption tracking platform capable of tracking advertisement consumption based on location.

Another technical problem to be solved by the present invention is to provide an advertising consumption tracking platform that minimizes abuse of discount coupons.

Another technical problem to be solved by the present invention is to provide an advertising consumption tracking platform that can help advertisers generate profits.

The technical problem to be solved by the present invention is not limited to the above.

In order to solve the above technical problem, the present invention provides an advertising consumption tracking platform.

According to an embodiment, the advertisement consumption tracking platform includes an advertisement providing unit, which provides a participation code related to an advertisement of an advertisement target to be output on the signage, a signage location collection unit, which collects the location of the signage; and the participation code output on the signage is transmitted to the advertising consumer terminal consuming the advertisement, and the location of the signage collected by the signage location collecting unit is adjacent to the location of the advertising consumer terminal within a predetermined distance. If determined, an advertisement consumption tracking unit may be included to track that the advertisement is location-based consumption.

According to an embodiment, the advertisement consumption tracking platform further includes a discount providing unit, wherein the participation code includes information on the discount amount of the advertisement target, and the discount providing unit receives the participation code from the advertisement consumer terminal. When there is a request for payment through the advertiser terminal through which is transmitted, a discount corresponding to the discount amount included in the participation code may be provided, but the discount may be provided when it is determined that the consumption is based on the location.

According to an embodiment, the advertisement consumption tracking platform further includes a relay authentication unit, wherein the relay authentication unit determines that the participation code of the advertisement tracked as consumed based on location in the advertisement consumption tracking unit consumes the advertisement for the first time. and further comprising a reward providing unit, wherein the reward providing unit receives the participation code authenticated by the relay authentication unit. When there is a payment request through, a reward may be provided to at least one of the first advertising consumer, the late advertising consumer, and the signage provider that provided the signage.

According to an embodiment, the reward providing unit, when there is a payment request through the authenticated participation code within the payment time set by the advertiser, rather than when the payment request is made at a time other than the payment time, the first advertising consumer can offer more rewards.

According to an embodiment, the advertisement providing unit provides store information including at least one of a name of a store where the advertisement target is sold, a location of the store, a contact information of the store, and a discount amount, together with the participation code. However, the advertisement provider may make the store information other than the discount amount and the location of the store non-visible among the store information being managed and provide the information through the signage.

According to an embodiment, the advertising consumption tracking platform further includes a discount effect setting unit, wherein the discount effect setting unit is configured to, when there is no payment request from the advertiser terminal within the discount effective period or the payment time set by the advertiser in advance, The discount effect of the advertisement target included in the participation code may be extinguished.

According to an embodiment of the present invention, an advertisement providing unit for outputting a participation code related to an advertisement of an advertisement target on the signage, a signage location collection unit for collecting the location of the signage, and consumption of the advertisement When the participation code output on the signage is transmitted to the advertising consumer terminal that performs the advertisement, and it is determined that the location of the signage collected by the signage location collecting unit and the location of the advertising consumer terminal are adjacent to each other within a predetermined distance, the An advertisement consumption tracking platform may be provided, including an advertisement consumption tracking unit that tracks advertisements as consumed based on location.

Accordingly, according to an embodiment of the present invention, as described above, the location of the signage where the participation code is being output is compared with the location of the advertising consumer terminal to which the participation code is transmitted to determine whether the location-based consumption has occurred. , advertising consumption can be tracked more accurately than before.

1 and 2 are diagrams for explaining an advertisement consumption tracking platform according to an embodiment of the present invention.
3 to 8 are diagrams for explaining a method of implementing an advertisement consumption tracking platform according to an embodiment of the present invention.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. However, the technical spirit of the present invention is not limited to the embodiments described herein and may be embodied in other forms. Rather, the embodiments introduced herein are provided so that the disclosed content will be thorough and complete, and the spirit of the present invention will be sufficiently conveyed to those skilled in the art.

In this specification, when an element is referred to as being on another element, it means that it may be directly formed on the other element or a third element may be interposed therebetween. Also, in the drawings, shapes and thicknesses of regions are exaggerated for effective description of technical content.

In addition, although terms such as first, second, and third are used to describe various elements in various embodiments of the present specification, these elements should not be limited by these terms. These terms are only used to distinguish one component from another. Therefore, what is referred to as a first element in one embodiment may be referred to as a second element in another embodiment. Each embodiment described and illustrated herein also includes its complementary embodiments. In addition, in this specification, 'and/or' is used to mean including at least one of the elements listed before and after.

In the specification, expressions in the singular number include plural expressions unless the context clearly dictates otherwise. In addition, the terms "comprise" or "having" are intended to designate that the features, numbers, steps, components, or combinations thereof described in the specification exist, but one or more other features, numbers, steps, or components. It should not be construed as excluding the possibility of the presence or addition of elements or combinations thereof. In addition, in this specification, "connection" is used to mean both indirectly and directly connecting a plurality of components.

In addition, terms such as “… unit”, “… unit”, and “module” described in the specification mean a unit that processes at least one function or operation, which may be implemented as hardware or software or a combination of hardware and software. there is.

In addition, in the following description of the present invention, if it is determined that a detailed description of a related known function or configuration may unnecessarily obscure the subject matter of the present invention, the detailed description will be omitted.

Conventionally, it is difficult to accurately track advertisement consumption, such as how many advertisements are consumed by advertisement consumers or where they are consumed.

In addition, in the case of a discount coupon paid to an advertising consumer in exchange for consuming advertisements, it is randomly distributed from one advertisement consumer to acquaintances of an advertisement consumer who has not consumed advertisements, so from the perspective of the advertiser selling the advertisement target I also took a loss.

Accordingly, the present invention provides a location-based advertisement consumption tracking platform in order to track advertisement consumption more accurately than before.

Hereinafter, an advertisement consumption tracking platform according to an embodiment of the present invention will be described with reference to the drawings.

1 and 2 are diagrams for explaining an advertisement consumption tracking platform according to an embodiment of the present invention.

Referring to FIG. 1 , the advertisement consumption tracking platform may measure advertisement consumption.

Here, the consumption of the advertisement (ad) may mean that the advertisement (ad) is consumed by the advertisement consumer. Meanwhile, the advertisement consumer here may mean a person who learns about the advertisement (ad) as the advertisement (ad) is exposed, and accordingly, the consumption of the advertisement (ad) here is an advertisement to the advertisement consumer. (ad) can be understood as a concept that includes being known. Meanwhile, being known herein may be understood as a concept including that the advertisement (ad) is known to the advertisement consumer in a visual, auditory, or the like method. Also, here, an advertisement (ad) may be understood as consisting of at least one of a still image, a video, and text.

Meanwhile, according to an embodiment of the present invention, tracking of advertisement consumption by the advertisement consumption tracking platform may be performed based on location.

To implement this, the advertisement consumption tracking platform (1000, see FIG. 2) according to an embodiment of the present invention, referring to FIG. The signage (sn) and the advertisement consumer (ac) consuming the advertisement (ad) may be linked.

To this end, referring to FIG. 2 , the advertisement consumption tracking platform 1000 includes an advertisement providing unit 100, a signage location collecting unit 200, an advertising consumption tracking unit 300, a discount providing unit 400, At least one of a relay authentication unit 500, a reward providing unit 600, and a discount effect setting unit 700 may be included.

Hereinafter, each configuration is explained.

The advertisement providing unit 100 may output advertisement targets advertisements (ad1 to ad6, see FIG. 6) and related participation codes (cd1 to cd6, see FIG. 6) on the signage.

At this time, the advertisement provider 100 may receive the advertisements (ad1 to ad6, see FIG. 6) from advertisers who want to advertise the advertisement target.

Accordingly, the advertisement provider 100 may output the advertisements (ad1 to ad6, see FIG. 6) and the participation codes (cd1 to cd6, see FIG. 6) related to the advertisements on the signage. there is.

At this time, the advertisements (ad1 to ad6, see FIG. 6) include the name of the store where the advertisement target is sold (nm1 to nm6, see FIG. 6), the location of the store (lc1 to lc6, see FIG. 6, where the store The term "location" can be understood as a concept including the distance from the signage where at least one of the advertisement and the participation code is output to the store), the contact information of the store (cn1 to cn6, see FIG. 6), and store information including at least one of a discount amount (or discount content including a discount rate related to the discount, ct1 to ct6, see FIG. 6).

Meanwhile, at least one of the store information described above may be included in the participation codes (cd1 to cd6, see FIG. 6).

In other words, the advertisements (ad1 to ad6, see FIG. 6) are directly exposed to advertisement consumers visually and/or aurally through the signage, while the participation codes (cd1 to cd6, see FIG. 6) are It can be provided as a communication code including at least one of the stored store information. Here, the communication code refers to a QR code (quick response) code, a bar code, etc., when photographed and/or scanned through the advertisement consumer terminal (ph, see FIG. 1), the It can be understood as a concept including a code that is communicated with a user terminal (ph, see FIG. 1) and includes at least one of the store information described above and transmitted to the user terminal (ph, see FIG. 1). On the other hand, here, the advertising consumer terminal may be understood as a concept including a smart phone of the advertising consumer.

When the advertisement providing unit 100 receives the advertisement from the advertiser, it may be output to a signage (sn, see FIG. 1) together with the participation codes (cd1 to cd6, see FIG. 6). .

To this end, the advertisement provider 100 may build and manage a database. Alternatively, a database management unit for constructing and managing the database may be provided separately from the advertisement providing unit 100, but hereinafter, it is assumed that the advertisement providing unit 100 builds and manages the database as described above. do it with

More specifically, referring to FIG. 4 , the advertisement providing unit 100 may assign and manage an advertisement ID 10 for each advertisement provided from the advertiser. For example, the advertisement providing unit 100 receives a first advertisement (ad1), a second advertisement (ad2), a third advertisement (ad3), ?? Like the Nth advertisement (adN), the advertisement ID 10 can be assigned and managed for each advertisement. At this time, there may be at least one advertiser, and the first to Nth advertisements (ad1 to adN) may be provided from a plurality of advertisers, provided from a plurality of advertisers, or both of the above-mentioned cases. can be understood as a concept that includes

At this time, the advertisement provider 100 may assign and manage a participation code ID 20 for each participation code output on the signage together with the advertisement. For example, the advertisement providing unit 100 includes a first participation code (cd1) output on the signage together with the first advertisement, and a second participation code output on the signage together with the second advertisement (ad2). (cd2), a third participation code (cd3) output on the signage together with the third advertisement (ad3), . . . Like the Nth participation code (cdN) output on the signage together with the Nth advertisement (adN), the participation code ID 20 can be assigned and managed for each participation code.

At this time, referring to FIG. 4 , at least one of the advertisement ID 10 and the participation code ID 20 managed by the advertisement providing unit 100 includes a discount amount 12 through the advertisement and the discount Information on a discount effective period 14, which is an effective period discounted by the amount 12, may be included. Here, the discount amount 12 is an amount that is discounted in the purchase of the advertisement target when the participation code output on the signage is transmitted to the user terminal and there is payment through it, which can be set in advance by the advertiser can be an amount. On the other hand, here, the discount amount 12 is not limited to the amount, and may be provided in % as a discount rate, of course.

Meanwhile, the discount effective period 14 is an effective period during which a discount can be obtained with the discount amount 12 when payment is made through the participation code, which may also be set in advance by the advertiser. From another point of view, the discount effective period 14 is a concept that includes payment within a time period preset by the advertiser, so it may be a payment time previously set by the advertiser. Accordingly, according to an embodiment of the present invention, since the advertiser can set the payment time desired by the advertiser in advance, it can help the advertiser to generate profits. For example, when sales in the morning are low at the coffee shop of the advertiser operating the coffee shop, the advertiser operating the coffee shop may set the discount effective period 14 and/or the payment time to morning. Accordingly, an advertising consumer who wants to receive a discount through the participation code may be induced to visit the coffee shop in the morning. Accordingly, morning sales of the coffee shop may increase. Accordingly, from the advertiser's point of view, it can be helpful in generating profits.

Meanwhile, referring to FIG. 4 , the advertisement providing unit 100 may assign and manage a signage ID 30 for each signage for outputting at least one of the advertisement and the participation code. For example, the advertisement providing unit 100 includes a first signage (sn1), a second signage (sn2), and a third signage (sn3) for outputting at least one of the advertisement and the participation code. , … Like the Nth signage (snN), the signage ID 30 can be assigned and managed for each signage.

At this time, referring to FIG. 4 , the advertisement providing unit 100 may assign and manage a signage location ID 40 for each signage location where the signage is installed together with the signage ID 30. . For example, the advertisement providing unit 100 may include a first location ar1 where the first signage sn1 is installed, a second location ar2 where the second signage sn2 is installed, and the third location ar1 where the second signage sn2 is installed. The third position ar3 where the signage sn3 is installed, . . . Like the Nth location arN where the Nth signage snN is installed, the signage location ID 40 can be assigned and managed for each signage location.

Meanwhile, referring to FIG. 5 , the advertisement providing unit 100 consumes the advertisement displayed on the signage, and the first advertisement consumer who receives the participation code related to the advertisement to the advertisement consumer terminal for the first time, and the first advertisement consumer An ID may be assigned to at least one of a late advertisement consumer receiving the participation code and a signage provider providing the signage, and managed. Here, the first advertisement consumer refers to a person who first receives the participation code being output on the signage in a relationship structure composed of the first advertisement consumer and the later advertisement consumer, for example, a group composed of acquaintances. concept can be understood.

Meanwhile, the later advertisement consumer may be at least one or more people, and may be understood as a concept including a person who receives the participation code from the first advertisement consumer.

On the other hand, according to an embodiment, when there are a plurality of later advertisement consumers, the participation code may be chained, ie, relayed, among the late advertisement consumers. In other words, since the first advertisement consumer may be one and the later advertisement consumers may be plural, the participation code received from the first advertisement consumer may be relayed among the plurality of late advertisement consumers.

As described above, when the first advertisement consumer receives the participation code being output on the signage to the advertisement consumer terminal, the advertisement is not only consumed by the first advertisement consumer, but also among the later advertisement consumers. Even in the process of delivering the participation code, it is considered that there is an advertising effect by exposing the advertisement related to the participation code to the late advertising consumers.

On the other hand, in the advertisement provider 100, as described above, assigning an ID to the first advertisement consumer and managing it, referring to FIG. 5 , for example, the first first advertisement consumer (st1), The second initial advertisement consumer (st2), the third initial advertisement consumer (st3), . It may include assigning and managing the first advertisement consumer ID 60 for each first advertisement consumer, such as the Nth first advertisement consumer (stN).

On the other hand, assigning an ID to the late advertising consumer and managing it, referring to FIG. 5 , for example, the 1-1 late advertising consumer receiving the participation code from the first first advertising consumer (st1) (lc1-1), 1-2 latecomer advertisement consumers (lc1-2), . With the 1-N late advertisement consumer lc1-N (even at this time, as described above, the first initial advertisement consumer and the 1-1 to 1-N late advertisement consumer are, for example, in an acquaintance relationship) may be a group configured, the same below), the 2-1 late advertisement consumer (lc2-1) receiving the participation code from the second initial advertisement consumer (st2), and the 2-2 late advertisement consumer (lc2-2) ), … The 2-N late advertisement consumer lc2-N, the 3-1 late advertisement consumer lc3-1 receiving the participation code from the third initial advertisement consumer st3, and the 3-2 late advertisement consumer (lc3-2), ... 3-N Laggard Advertising Consumers (lc3-N), etc., ?? The N-1st late advertising consumer (lcN-1), the N-2th late advertising consumer (lcN-2) receiving the participation code from the Nth first advertising consumer (stN), . . . It may include assigning and managing a late advertisement consumer ID 70 for each late advertisement consumer following the first advertisement consumer, such as the N-Nth late advertisement consumer lcN-N.

Accordingly, the relay authentication unit 500 to be described below will authenticate whether or not the participation code has been delivered from the first advertisement consumer who first consumes the advertisement to a later advertisement consumer who receives the participation code from the first advertisement consumer. At this time, the first advertisement consumer ID 60 and the later advertisement consumer ID 70 established and managed by the advertisement providing unit 100 may be prepared. This will be described later in more detail.

Meanwhile, referring to FIG. 5 , the advertisement providing unit 100 may assign an ID to the signage provider and manage the ID. For example, the advertisement providing unit 100 includes a first signage provider of1 that provides the first signage sn1 and a second signage provider that provides the second signage sn2 ( of2), the third signage provider (of3) providing the third signage (sn3), . . . Like the Nth signage provider ofN that provided the Nth signage snN, the signage provider ID 80 may be assigned and managed for each signage provider.

Accordingly, in the reward provider 600 described later, when there is a request for payment through the participation code authenticated by the relay authentication unit 500, the first advertisement consumer, the late advertisement consumer, and the signage provider In providing a reward to at least one of the signage providers, the first advertisement consumer ID 60, the later advertisement consumer ID 70, and the signage provider ID 80 established and managed by the advertisement providing unit 100. ) Of course, at least one of them can be used. This will be described later in more detail.

On the other hand, as described above, the advertisement provider 100, together with the participation codes (cd1 to cd6, see FIG. 6), names of stores where the advertisement target is sold (nm1 to nm6, see FIG. 6) , Location of the store (lc1 to lc6, see FIG. 6), contact information of the store (cn1 to cn6, see FIG. 6), discount amount (or discount content including discount rate related to discount, ct1 to ct6, FIG. 6), but manages store information including at least one of the managed store information, in addition to the discount amount (ct1 to ct6, see FIG. 6) and the location of the store (lc1 to lc6, see FIG. 6). The store information may be non-visualized (bl1 to bl6, see FIG. 8) and provided through the signage.

This is to arouse curiosity and maximize consumption of advertisements by providing non-visible information to advertisement consumers as described above.

On the other hand, the non-visible store information (bl1 to bl6, see FIG. 8) is obtained when the advertisement consumer photographs and/or scans the participation code (cd1 to cd6, see FIG. 8) with the advertisement consumer terminal. Of course, it is visible and can be observed by the consumer through the advertisement consumer terminal.

The signage location collecting unit 200 may collect the location of the signage. Here, the location of the signage may be a location determined by a signage provider providing the signage.

On the other hand, as described above with reference to FIG. 4, the location of the signage can be established and managed as a database by assigning a signage location ID 40 to each signage in the advertisement providing unit 100. is of course

Meanwhile, the advertiser may select a signage provided at a specific location where the advertisement is to be posted.

On the other hand, the signage provider providing the signage prepared in the specific location may conduct bidding from the plurality of advertisers when there are multiple advertisers who want to post advertisements on the signage in the specific location. there is. This takes into account the case where the advertisement output screen of the signage is limited and there are a plurality of advertisers who want to post advertisements on the signage.

The advertisement consumption tracking unit 300 transmits the participation code being output on the signage to the advertisement consumer terminal (ph, see FIG. 1) consuming the advertisement, and collects the participation code from the signage location collection unit 200. When it is determined that the location of the signage and the location of the advertising consumer terminal (ph) are adjacent to each other within a predetermined distance, the location-based consumption of the advertisement can be tracked. Herein, within a predetermined distance may be understood as a concept including a distance within which the signage and the advertisement consumer terminal (ph) can communicate. On the other hand, for this, of course, a communication unit for transmitting the participation code as described above may be provided in each of the signage and the advertising consumer terminal (ph). Meanwhile, the tracking of advertisement consumption as described above may be implemented through at least one of a server and an advertisement consumer terminal. In other words, the advertisement consumption tracking unit 300 may be a component included in the server or may be an application downloaded to the consumer terminal.

Accordingly, according to an embodiment of the present invention, advertisement consumption can be tracked more accurately than before.

This is, according to an embodiment of the present invention, by comparing the position of the signage where at least one of the advertisement and the participation code is being output and the position of the advertisement consumer terminal to which the participation code is transmitted, based on the position. This may mean that the accuracy of tracking whether the advertisement has been consumed by the advertisement consumer is improved.

Meanwhile, the determination of location-based consumption as described above by the advertisement consumption tracking unit 300 may be a criterion for providing a discount in the discount providing unit 400 described later. More specifically, when it is determined that the location-based consumption is determined by the advertisement consumption tracking unit 300, that is, the location of the signage collected by the signage location collection unit 200 and the location of the advertising consumer terminal are predetermined. When it is determined that the advertisements are adjacent within the distance, the discount providing unit 400 described below may provide a discount to the advertising consumer.

Meanwhile, in contrast, when the advertisement consumption tracking unit 300 determines that the location-based consumption is not the case, that is, the location of the signage collected by the signage location collection unit 200 and the advertisement consumer terminal When it is determined that the locations are not adjacent within a predetermined distance, the discount providing unit 400 described later may not provide the discount.

At this time, in the advertising consumer terminal (ph, see FIG. 1) to which the participation code is transmitted, as shown in FIG. 7, the name of the store where the advertisement ad7 is sold (nm7), the store location lc7), a map (mp7), and a discount coupon download link (dn) may be output.

When the advertisement consumer touches or presses the discount coupon download link (dn), the advertisement consumer terminal (ph, see FIG. 1) downloads a coupon (cf) for the advertisement target as shown in FIG. 7 It can be. On the other hand, when the coupon (cf) is used once, the advertisement providing unit 100 builds and manages a database as a used coupon, so that duplication and/or reuse can be minimized.

The discount providing unit 400 may provide a discount corresponding to the discount amount included in the participation code when there is a payment request through the advertiser terminal to which the participation code has been transmitted from the advertisement consumer terminal. This assumes that the advertisement consumer visited the advertiser's store with the advertisement consumer terminal to which the participation code was transmitted. Meanwhile, here, the advertiser terminal may be understood as a concept including an advertiser's point of sales (POS) and the like.

On the other hand, the discount providing unit 400 determines the location-based consumption in the advertisement consumption tracking unit 300, that is, the location of the signage collected by the signage location collecting unit 200 and the advertisement When it is determined that the location of the consumer terminal is adjacent within a predetermined distance, the discount may be provided.

In this case, of course, the participation code may include information about the discount amount of the advertisement target.

On the other hand, unlike this, the discount providing unit 400 determines that the advertisement consumption tracking unit 300 is not the location-based consumption, that is, the signage collected by the signage location collection unit 200. If it is determined that the location and the location of the advertising consumer terminal are not adjacent within a predetermined distance, the discount may not be provided.

According to an embodiment of the present invention, this is to improve the accuracy of ad consumption tracking by providing the discount only in the case of location-based consumption as described above.

The relay authentication unit 500 determines that the participation code of the advertisement tracked as location-based consumption in the advertisement consumption tracking unit 300 is transmitted from the first advertisement consumer who first consumes the advertisement to the first advertisement consumer. It is possible to authenticate whether or not the code has been delivered to a later advertisement consumer.

To this end, the relay authentication unit 500, as described above with reference to FIG. 5 , the database built and managed by the advertisement providing unit 100, that is, the first advertisement consumer ID 60 and the second advertisement consumer ID At least one of (70) can be utilized.

According to an embodiment of the present invention, this is to minimize damage to the advertiser who sells the advertisement target as discount coupons are randomly distributed to acquaintances of advertisement consumers who have not consumed advertisements.

The reward providing unit 600, when there is a payment request through the participation code authenticated by the relay authentication unit 500, among the first advertising consumer, the late advertising consumer, and the signage provider who provided the signage. Rewards can be provided to at least one of them. Here, a reward may be understood as a concept including points and/or discount coupons that can be used like cash when purchasing the advertisement target and products related thereto.

At this time, the reward providing unit 600, when there is a payment request through the authenticated participation code from the late advertising consumer, can provide a reward to the first advertising consumer who delivered the participation code to the late advertising consumer.

This takes into account that the first advertisement consumer consumed the advertisement.

Meanwhile, the reward providing unit 600 may provide a reward to another late advertising consumer who has delivered the participation code to the late advertising consumer when there is a payment request through the authenticated participation code from the late advertising consumer. .

This is in consideration that even in the process of transmitting the participation code between the late advertisement consumers, the advertisement related to the participation code is exposed to the late advertisement consumers, thereby producing an advertising effect.

On the other hand, the reward given to the first advertisement consumer described above may be greater than the reward given to the above-mentioned later advertisement consumer.

This is more in consideration of the fact that the first advertisement consumer has moved closer to the signage within a predetermined distance than the later advertisement consumer.

Meanwhile, the reward providing unit 600 may provide a reward to the signage provider when a payment request is received through an authenticated participation code from at least one of the first advertisement consumer and the late advertisement consumer.

This is to motivate the signage provider to provide a device capable of outputting the advertisement.

Even at this time, when the reward providing unit 600 provides a reward, as described above with reference to FIG. 5 , the first advertisement consumer ID 60 established and managed by the advertisement providing unit 100, the second advertisement Of course, at least one of the consumer ID 70 and the signage provider ID 80 may be utilized.

On the other hand, the reward providing unit 600, when there is a payment request through the authenticated participation code within the payment time set by the advertiser, rather than when the payment request is made at a time other than the payment time, the first advertising consumer can offer more rewards.

As described above, this is to help the advertiser generate profits by, for example, inducing payment through the participation code associated with the advertisement consumption at a payment time when the advertiser's sales are low.

In addition, as described above, it is more considered that the first advertisement consumer moves closer to the signage within a predetermined distance than the later advertisement consumer.

The discount effect setting unit 700, when there is no payment request from the advertiser terminal within the discount effective period (14, see FIG. 4) set by the advertiser or within the payment time, the advertisement target included in the participation code may void the effect of the discount.

This is to minimize abuse of discount coupons as described above and help advertisers generate profits.

At this time, the discount effective period 14 is, as described with reference to FIG. 4, an effective period during which a discount can be obtained with the discount amount 12 when payment is made through the participation code, and the advertiser can set it in advance. Of course there is.

Above, the advertisement consumption tracking platform 1000 according to an embodiment of the present invention has been described.

According to an embodiment, the advertisement consumption tracking platform 1000 described above may be implemented through a server. In this case, the server includes each unit described above, that is, the advertisement providing unit 100, the signage location collecting unit 200, the advertising consumption tracking unit 300, the discount providing unit 400, and the relay authentication unit 500. ), the reward providing unit 600, and the discount effect setting unit 700 may include at least one of them.

Alternatively, according to an embodiment, the aforementioned advertisement consumption tracking platform 1000 may be implemented through an advertisement consumer terminal (ph, see FIG. 1). In this case, an application for implementing each configuration described above may be downloaded to the advertisement consumer terminal ph.

Hereinafter, a method of implementing an advertisement consumption tracking platform according to an embodiment of the present invention will be described. In the following description, descriptions overlapping with each component of the advertisement consumption tracking platform 1000 described above may be omitted. However, just because overlapping descriptions are omitted below does not mean that each configuration described above is excluded.

3 to 8 are diagrams for explaining a method of implementing an advertisement consumption tracking platform according to an embodiment of the present invention.

Referring to FIG. 3 , the implementation method of the advertisement consumption tracking platform includes a database construction and management step (S110), a step of providing an advertisement together with a participation code (S120), and a predetermined distance between the location of the signage and the location of the advertisement consumer terminal. It may include at least one of determining whether or not adjacent to within (S130), providing a discount (S140), and providing a reward (S150).

Hereinafter, each step is explained.

Step S110

Referring to FIG. 3 , in step S110, the advertisement providing unit 100 may construct and manage a database.

At this time, of course, the advertisement provider 100 can receive the advertisement from the advertiser (Pad).

More specifically, referring to FIG. 4 , the advertisement providing unit 100 may assign and manage an advertisement ID 10 for each advertisement provided from the advertiser (Pad). For example, the advertisement providing unit 100 includes a first advertisement (ad1), a second advertisement (ad2), a third advertisement (ad3), . . . provided from an advertiser (Pad). Like the Nth advertisement (adN), the advertisement ID 10 can be assigned and managed for each advertisement.

Alternatively, the advertisement provider 100 may assign and manage a participation code ID 20 for each participation code output on the signage sn along with the advertisement. For example, the advertisement provider 100 displays the first participation code cd1 output to the signage sn along with the first advertisement and the second advertisement ad2 to the signage sn. A second participation code (cd2) output, a third participation code (cd3) output on a signage (sn) together with the third advertisement (ad3), . . . Like the Nth participation code (cdN) output to the signage (sn) together with the Nth advertisement (adN), the participation code ID 20 can be assigned and managed for each participation code.

Meanwhile, in at least one of the advertisement ID 10 and the participation code ID 20 managed by the advertisement providing unit 100, the discount amount 12 through the advertisement and the discount amount 12 are discounted. Information on the effective period of the discount 14, which is the effective period, may be included.

Meanwhile, in this step, as shown in FIG. 5 , the advertisement provider 100 assigns an ID to at least one of the first advertisement consumer, the late advertisement consumer, and the signage provider, and manages the ID. can do.

More specifically, referring to FIG. 5, the advertisement providing unit 100, as described above, assigning an ID to the first advertisement consumer and managing the ID is, for example, referring to FIG. 1 first advertisement consumer (st1), 2nd first advertisement consumer (st2), 3rd first advertisement consumer (st3), . It may include assigning and managing the first advertisement consumer ID 60 for each first advertisement consumer, such as the Nth first advertisement consumer (stN).

On the other hand, assigning an ID to the late advertising consumer and managing it, referring to FIG. 5 , for example, the 1-1 late advertising consumer receiving the participation code from the first first advertising consumer (st1) (lc1-1), 1-2 latecomer advertisement consumers (lc1-2), . With the 1-N late advertisement consumer lc1-N (even at this time, as described above, the first initial advertisement consumer and the 1-1 to 1-N late advertisement consumer are, for example, in an acquaintance relationship) may be a group configured, the same below), the 2-1 late advertisement consumer (lc2-1) receiving the participation code from the second initial advertisement consumer (st2), and the 2-2 late advertisement consumer (lc2-2) ), … The 2-N late advertisement consumer lc2-N, the 3-1 late advertisement consumer lc3-1 receiving the participation code from the third initial advertisement consumer st3, and the 3-2 late advertisement consumer (lc3-2), ... 3-N late advertising consumers (lc3-N), etc., . . . The N-1st late advertising consumer (lcN-1), the N-2th late advertising consumer (lcN-2) receiving the participation code from the Nth first advertising consumer (stN), . . . It may include assigning and managing a late advertisement consumer ID 70 for each late advertisement consumer following the first advertisement consumer, such as the N-Nth late advertisement consumer lcN-N.

Meanwhile, referring to FIG. 5 , the advertisement providing unit 100 may assign an ID to the signage provider and manage the ID. For example, the advertisement providing unit 100 includes a first signage provider of1 that provides the first signage sn1 and a second signage provider that provides the second signage sn2 ( of2), the third signage provider (of3) providing the third signage (sn3), . . . Like the Nth signage provider ofN that provided the Nth signage snN, the signage provider ID 80 may be assigned and managed for each signage provider.

Meanwhile, in this step, the signage location collecting unit 200 may collect the location of the signage sn. Here, the position of the signage sn may be a position determined by a signage provider that provides the signage sn.

On the other hand, the location of the signage (sn), as described above with reference to FIG. 4, is stored in the database by assigning a signage location ID (40) to each signage (sn) in the advertisement providing unit 100. Of course, it can be built and managed.

Regarding the establishment and management of the database of the advertisement providing unit 100, reference will be made to the previously described embodiment.

Step S120

Referring to FIG. 6 , in step S120, when there is a request to post an advertisement on the signage sn from the advertiser, the advertisement providing unit 100 sends the advertisement along with the participation code to the signage sn. It can be provided for output.

More specifically, as shown in FIG. 6 , the advertisement providing unit 100 includes, in the signage sn, information about a store where the advertisement target is sold along with participation codes cd1 to cd6 related to the advertisement. The name (nm1 to nm6, see FIG. 6), the location of the store (lc1 to lc6, see FIG. 6, the location of the store here refers to the location of the store from the signage where at least one of the advertisement and the participation code is being output. can be understood as a concept including a distance to), contact information of the store (cn1 to cn6, see FIG. 6), and discount amount (or discount content including a discount rate related to the discount, ct1 to ct6, FIG. 6 Reference) may be provided so that store information including at least one of them is output.

At this time, the advertisement providing unit 100 may provide an advertisement (pm) associated with the signage (sn) to be output. For example, referring to FIG. 6 , the advertisement providing unit 100 provides an associated advertisement (pm) providing a discount on bread from Paris Baguette when a Galaxy S10 is purchased, to be displayed on the signage (sn). may be In this case, for example, as shown in FIG. Likewise, it may be provided in the form of an arrow or letters of "advertisement linked to a brand promotion agency".

At this time, the advertiser can, of course, select a specific signage (sn) to post the advertisement. In this case, the advertisement ID 10, the signage ID 30, and the signage location ID 40 may be utilized in the database built and managed in step S110 described above.

Meanwhile, when the advertisement providing unit 100 provides the advertisement along with the participation code to the signage sn, the advertisement consumer ac takes the participation code through the advertisement consumer terminal and/or Or you can scan it.

Accordingly, the participation code may be transmitted to the advertisement consumer terminal, and in a step to be described later, in the advertisement consumption tracking unit 300, the location of the signage (sn) displaying the participation code, and the participation By comparing the location of the advertisement consumer terminal to which the code is transmitted, it is possible to determine whether the location-based consumption has occurred.

Meanwhile, in the advertising consumer terminal (ph, see FIG. 1) to which the participation code is transmitted, as shown in FIG. lc7), a map (mp7), and a discount coupon download link (dn) may be output.

When the advertisement consumer touches or presses the discount coupon download link (dn), the advertisement consumer terminal (ph, see FIG. 1) downloads a coupon (cf) for the advertisement target as shown in FIG. 7 It can be.

Meanwhile, referring to FIG. 8 , in step S120, the advertisement providing unit 100, as described above, together with the participation codes cd1 to cd6, names of stores where the advertisement targets are sold (nm1 to nm6, see FIG. 6), location of the store (lc1 to lc6), contact information of the store (cn1 to cn6, see FIG. 6), and discount amount (or discount content including discount rate related to the discount, ct1 to ct6 ), but manages store information including at least one of the managed store information, in addition to the discount amount (ct1 to ct6) and the store location (lc1 to lc6), the store information is non-visualized (bl1 to ct6). bl6), it can be provided through the signage.

This is to arouse curiosity and maximize advertisement consumption by providing non-visualized information to the advertisement consumer.

On the other hand, the non-visualized (bl1 to bl6) store information becomes visible when the advertisement consumer photographs and/or scans the participation codes (cd1 to cd6) with the advertisement consumer terminal, and thus becomes visible to the advertisement consumer terminal. Of course, it can be observed by the consumer through the.

Step S130

Referring to FIG. 3, in step S130, the advertisement consumption tracking unit 300 transmits the participation code being output to the signage sn to the advertisement consumer terminal (ph, see FIG. 1) consuming the advertisement. In this case, it may be determined whether the location of the signage (sn) collected by the signage location collection unit 200 and the location of the advertisement consumer terminal (ph) are adjacent to each other within a predetermined distance. Here, "within a predetermined distance" may be understood as a concept including a distance within which the signage and the advertisement consumer terminal (ph) can communicate, as described above. On the other hand, for this, of course, a communication unit for transmitting the participation code as described above may be provided in each of the signage and the advertising consumer terminal (ph). Meanwhile, the tracking of advertisement consumption as described above may be implemented through at least one of a server and an advertisement consumer terminal. In other words, the advertisement consumption tracking unit 300 may be a component included in the server or may be an application downloaded to the consumer terminal.

Accordingly, in this step, advertisement consumption can be tracked more accurately than before.

In this step, by comparing the position of the signage where at least one of the advertisement and the participation code is being output and the position of the advertisement consumer terminal to which the participation code is transmitted, the advertisement is substantially displayed based on the position. This may mean that the accuracy of tracking whether or not the advertisement consumer has consumed is improved.

Meanwhile, the determination of location-based consumption as described above by the advertisement consumption tracking unit 300 may serve as a criterion for providing a discount in the discount providing unit 400 in a step described later.

Meanwhile, in contrast, when the advertisement consumption tracking unit 300 determines that the location-based consumption is not the case, that is, the location of the signage collected by the signage location collection unit 200 and the advertisement consumer terminal If it is determined that the locations are not adjacent within a predetermined distance, the discount providing unit 400 in a step described below may not provide the discount.

Step S140

Referring to FIG. 3 , in step S140, the discount providing unit 400 responds to the discount amount included in the participation code when there is a payment request through the advertiser terminal to which the participation code has been transmitted from the terminal of the advertisement consumer. may offer a discount. As described above, it is assumed that the advertising consumer (ac) visits the store of the advertiser (Pad) with the advertising consumer terminal to which the participation code is transmitted.

Meanwhile, in this step, the discount providing unit 400 determines the location-based consumption in the advertisement consumption tracking unit 300 in the previous step, that is, the signage collected by the signage location collection unit 200. When it is determined that the location of and the location of the advertising consumer terminal are adjacent to each other within a predetermined distance, the discount may be provided.

In this case, of course, the participation code may include information about the discount amount of the advertisement target.

On the other hand, unlike this, in this step, the discount providing unit 400 determines that the advertisement consumption tracking unit 300 in the previous step is not the location-based consumption, that is, the signage location collection unit 200 If it is determined that the location of the signage collected from and the location of the advertisement consumer terminal are not adjacent within a predetermined distance, the discount may not be provided.

According to an embodiment of the present invention, this is to improve the accuracy of ad consumption tracking by providing the discount only in the case of location-based consumption as described above.

Meanwhile, in this step, the discount provided by the discount providing unit 400 may be made within the payment time previously set by the advertiser, as described above.

Information on the payment time may be provided to the advertisement consumer through the advertisement when the advertisement provider 100 outputs the advertisement through the signage in step S120 described above. For example, referring to FIG. 6 , when an advertisement (ad6) of a coffee shop is output through the signage together with a participation code (cd6) in step S120 described above, the advertisement (ad6) includes information about coupon expiry time. (tm) may be provided as, for example, “1+1 flash sale, 12:00PM to 01:00PM”.

Accordingly, according to an embodiment of the present invention, since the advertiser can set the payment time desired by the advertiser in advance, it can help the advertiser to generate profits. For example, if sales at a coffee shop of an advertiser operating a coffee shop are low between 12:00PM and 01:00PM, the advertiser operating the coffee shop sets the payment time to 12:00PM and 01:00PM. can Accordingly, an advertising consumer who wants to receive a discount through the participation code may be induced to visit the coffee shop in the time zone of 12:00 PM to 01:00 PM. Accordingly, sales of the coffee shop may increase between 12:00 PM and 01:00 PM. Accordingly, from the advertiser's point of view, it can be helpful in generating profits.

On the other hand, in this step, the effect of the discount provided by the discount providing unit 400 is valid within the discount effective period set by the advertiser through the discount effect setting unit 700, as described above, and the discount effective period After this, of course, it can be extinguished.

Regarding the discount effect setting unit 700, reference will be made to the embodiment of the present invention described above.

Step S150

Referring to FIG. 3, in step S150, the reward provider 600, when there is a request for payment through the participation code authenticated by the relay authentication unit 500, the first advertisement consumer, the late advertisement consumer, and A reward may be provided to at least one of the signage providers that provided the signage. Here, a reward may be understood as a concept including points and/or discount coupons that can be used like cash when purchasing the advertisement target and products related thereto.

Meanwhile, the relay authentication unit 500 transmits the participation code of the advertisement tracked as consumed based on location in the advertisement consumption tracking unit 300 from the first advertisement consumer who first consumes the advertisement to the first advertisement consumer. It is possible to authenticate whether or not the participation code has been delivered to a later advertisement consumer who receives the participation code.

To this end, the relay authentication unit 500, as described above with reference to FIG. 5 , the database built and managed by the advertisement providing unit 100, that is, the first advertisement consumer ID 60 and the second advertisement consumer ID Of course, at least one of (70) can be utilized.

According to an embodiment of the present invention, this is to minimize damage to the advertiser who sells the advertisement target as discount coupons are randomly distributed to acquaintances of advertisement consumers who have not consumed advertisements.

Meanwhile, in this step, the reward providing unit 600, when there is a payment request through the authenticated participation code from the late advertising consumer, provides a reward to the first advertising consumer who delivered the participation code to the late advertising consumer. can

This takes into account that the first advertisement consumer consumed the advertisement.

Meanwhile, in this step, the reward providing unit 600 provides a reward to another late advertising consumer who has delivered the participation code to the late advertising consumer when there is a payment request through the authenticated participation code from the late advertising consumer. You may.

This is in consideration that even in the process of transmitting the participation code between the late advertisement consumers, the advertisement related to the participation code is exposed to the late advertisement consumers, thereby producing an advertising effect.

Meanwhile, in this step, the reward given to the first advertisement consumer described above may be greater than the reward given to the later advertisement consumer described above.

This is more in consideration of the fact that the first advertisement consumer has moved closer to the signage within a predetermined distance than the later advertisement consumer.

Meanwhile, in this step, the reward providing unit 600 may provide a reward to the signage provider when there is a payment request through an authenticated participation code from at least one of the first advertising consumer and the second advertising consumer. there is.

This is to motivate the signage provider to provide a device capable of outputting the advertisement.

Even at this time, in providing a reward in the reward providing unit 600, the first advertisement consumer ID 60, the later advertisement built and managed by the advertisement providing unit 100 in step S110 described above with reference to FIG. Of course, at least one of the consumer ID 70 and the signage provider ID 80 may be utilized.

Above, the implementation method of the advertisement consumption tracking platform 1000 according to an embodiment of the present invention has been described.

The implementation method of the advertisement consumption tracking platform 1000 according to steps S110 to S150 described above may be implemented through at least one of the server and the advertisement consumer terminal (ph, see FIG. 1) as described above. is of course

In particular, in step S130, the determination of whether the position of the signage and the position of the advertisement consumer terminal (ph) are adjacent within a predetermined distance in the advertisement consumption tracking unit 300 is performed by the server as described above. Of course, it may be, or it may be performed through the consumer terminal (ph).

In the above, the present invention has been described in detail using preferred embodiments, but the scope of the present invention is not limited to specific embodiments, and should be interpreted according to the appended claims. In addition, those skilled in the art should understand that many modifications and variations are possible without departing from the scope of the present invention.

100: advertisement providing unit
200: signage location collection unit
300: advertising consumption tracking unit
400: discount provision unit
500: relay authentication unit
600: Reward provision unit
700: discount effect setting unit
1000: Advertising Consumption Tracking Platform

Claims (6)

an advertisement providing unit that provides a participation code related to an advertisement of an advertisement target to be output on the signage;
a signage location collection unit that collects the location of the signage; and
The participation code output on the signage is transmitted to the advertising consumer terminal consuming the advertisement, and it is determined that the location of the signage collected by the signage location collection unit and the location of the advertising consumer terminal are adjacent to each other within a predetermined distance. If it is, an advertisement consumption tracking unit that tracks the advertisement as location-based consumption;
The advertisement provider,
Managing store information including at least one of the name of a store where the advertisement target is sold, the location of the store, the contact information of the store, and a discount amount, together with the participation code;
The advertisement provider,
Among the managed store information, the store information other than the discount amount and the location of the store is non-visualized and provided through the signage.
According to claim 1,
Further comprising a discount provision unit,
The participation code includes information about the discount amount of the advertisement target,
The discount providing unit,
When there is a payment request through the advertiser terminal to which the participation code has been transmitted from the advertising consumer terminal, a discount corresponding to the discount amount included in the participation code is provided,
If it is determined that the location-based consumption, advertising consumption tracking platform that provides the discount.
According to claim 1,
Further comprising a relay authentication unit,
The relay authentication unit is configured such that the participation code of the advertisement tracked as location-based consumption in the advertisement consumption tracking unit is transmitted from the first advertisement consumer who consumes the advertisement for the first time to the first advertisement consumer to receive the participation code. verify whether or not it has been delivered to
Further including a reward providing unit,
The reward providing unit, when there is a request for payment through the participation code authenticated by the relay authentication unit,
An advertising consumption tracking platform that provides a reward to at least one of the first advertising consumer, the late advertising consumer, and the signage provider that provided the signage.
According to claim 3,
The reward providing unit,
If there is a payment request through the verified participation code within the payment time set by the advertiser,
An advertising consumption tracking platform that provides more rewards to the first advertising consumer than when a payment request is made at a time other than the payment time.
delete According to claim 1 or 4,
Further including a discount effect setting unit,
The discount effect setting unit,
If there is no payment request from the advertiser's terminal within the discount effective period or payment time set by the advertiser in advance,
An advertising consumption tracking platform that voids the effect of discounting the advertising target included in the participation code.

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