KR102480928B1 - Server and method for providing product purchase service based on metaverse and bigdata - Google Patents

Abstract

Provided is a method performed by a product purchase service providing server based on a metaverse. The method comprises: a step of selecting a popular product according to a predetermined condition from another online/offline purchase place and storing the same in a database; a step of analyzing product demand information of a user corresponding to a user terminal through the application, as the application pre-installed in the user terminal is executed; and a step of providing an output metaverse-based store (hereinafter referred to as metaverse store) through the application of the user terminal based on the product demand information. Therefore, the present invention is capable of providing a more realistic virtual reality to the user.

Description

Server and method for providing product purchase service based on metaverse and big data {SERVER AND METHOD FOR PROVIDING PRODUCT PURCHASE SERVICE BASED ON METAVERSE AND BIGDATA}

The present invention relates to a server and method for providing a product purchase service based on metaverse and big data.

Recently, with the development of computer graphics technology, research on virtual reality, augmented reality, and mixed reality technologies is being actively conducted. Here, virtual reality refers to an interface that configures a specific environment or situation with a computer and provides a user using it as if they are interacting with a real surrounding situation and environment. And augmented reality or mixed reality refers to a technology that combines computer-generated information on the real world and allows interaction with users in real time.

Meta-Verse is a representative service that provides augmented reality or mixed reality to users. Metaverse is a compound word of 'Meta', meaning virtual and transcendent, and 'Universe', meaning universe. . This metaverse is a concept that has evolved one step further than virtual reality, and is characterized by using avatars to not only enjoy games or virtual reality, but also to engage in social and cultural activities like real life.

Although these metaverse technologies have been actively researched and applied to various fields, services that touch the skin to actual users are not currently provided.

For example, as the size of the online commerce market rapidly grows due to the COVID-19 virus, demand for selling products online is rapidly increasing. Due to Corona, the number of users purchasing products online has increased rapidly, and the transaction amount has increased by about 20% compared to 2021. In 2021, e-Commerce transactions amounted to 193 trillion won, respectively, followed by NAVER 27 trillion, Coupang 21 trillion, and eBay Korea 20 trillion won.

As e-commerce platforms grow, attempts to provide e-commerce services using the metaverse platform, which virtually implements the real world, are increasing.

However, the method of providing products in the real world and the related infrastructure are still insufficient to provide a realistic feeling in the metaverse space.

Publication No. 10-2019-0005082 (2019.01.15)

The problem to be solved by the present invention is to provide a metaverse store that is provided based on the metaverse and can purchase products through the application of the user terminal, but selectively provides popular products in the real space to the metaverse store. And to provide a big data-based product purchase service providing server and method.

However, the problem to be solved by the present invention is not limited to the above problem, and other problems may exist.

The method performed by the metaverse-based product purchase service providing server according to the first aspect of the present invention for solving the above problems is to select popular products according to predetermined conditions from other online and offline purchase sources and store them in a database. doing; As an application pre-installed in the user terminal is executed, analyzing product demand information of a user corresponding to the user terminal through the application; And providing a metaverse-based store (hereinafter referred to as a metaverse store) output through an application of the user terminal based on the product demand information, wherein the providing of the metaverse store includes the product demand information Popular products matching with are extracted from the database and provided as a plurality of products displayed in the metabus store.

In some embodiments of the present invention, the analyzing of the product demand information of the user may include: collecting purchase history information and product selection history information of the user at the metaverse store; generating first product demand information including a product corresponding to the product selection history information; And generating second product demand information including a product corresponding to the purchase history information, wherein the providing of the metaverse store is based on the first product demand information and the second product demand information A plurality of products can be displayed in the metaverse store.

In some embodiments of the present invention, the providing of the metaverse store may generate recommended circulation information within the metaverse store generated for each user based on the first product demand information and the second product demand information. .

In some embodiments of the present invention, the analyzing of the product demand information of the user may include analyzing movement information of an avatar corresponding to the user terminal in the metaverse store; extracting a product that is matched for the longest time within a predetermined time range from among products included in the movement line information; and generating product demand information including the extracted product and category information corresponding to the extracted product.

In some embodiments of the present invention, in the step of analyzing the product demand information of the user, if the user is a first-time customer for whom the movement route information does not exist in the metaverse store, the movement route information of a plurality of other users obtaining; calculating average movement line information of other users determined to have similar product preferences to the user among the plurality of other users; and applying the average movement line information as the user's movement line information.

In addition, the metaverse-based product purchase service providing server according to the second aspect of the present invention provides an application for providing a metaverse-based store (hereinafter referred to as a metaverse store) to a plurality of user terminals, and provides user terminals and data. As the communication module for transmitting and receiving, the memory in which the application for providing the metaverse store and the program for providing functions through the application are stored, and the program stored in the memory is executed, Popular products are selected and stored in a database, and as an application pre-installed in the user terminal is executed, product demand information of the user corresponding to the user terminal is analyzed through the application, and meta output is output through the application of the user terminal. A processor providing a bus store, wherein the processor extracts popular products matching the product demand information from the database and provides them as a plurality of products displayed in the metabus store.

A computer program according to another aspect of the present invention for solving the above problems is combined with a computer that is hardware to execute the metaverse-based product purchase service providing method, and is stored in a computer readable recording medium.

Other specific details of the invention are included in the detailed description and drawings.

According to the present invention described above, it is possible to implement and supply real products in the metaverse space based on the metaverse platform, and in particular, by selectively configuring popular products in the real world in the metaverse space, it is more convenient for users. It can provide realistic virtual reality.

In addition, the product seller can expand the base of sales products by selling popular products in the real world, thereby helping to increase sales.

The effects of the present invention are not limited to the effects mentioned above, and other effects not mentioned will be clearly understood by those skilled in the art from the description below.

1 is a diagram illustrating a metaverse department store operating system according to an embodiment of the present invention.
2 is a block diagram of a metaverse department store operation server according to an embodiment of the present invention.
3 is a flowchart of a metabus department store operation method according to an embodiment of the present invention.
4 is a block diagram of a metaverse-based product purchase service providing server according to an embodiment of the present invention.
5 is a flowchart of a method for providing a metaverse-based product purchase service according to an embodiment of the present invention.

Advantages and features of the present invention, and methods of achieving them, will become clear with reference to the detailed description of the following embodiments taken in conjunction with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below, but may be implemented in various different forms, only these embodiments are intended to complete the disclosure of the present invention, and are common in the art to which the present invention belongs. It is provided to fully inform the person skilled in the art of the scope of the invention, and the invention is only defined by the scope of the claims.

Terminology used herein is for describing the embodiments and is not intended to limit the present invention. In this specification, singular forms also include plural forms unless specifically stated otherwise in a phrase. As used herein, "comprises" and/or "comprising" does not exclude the presence or addition of one or more other elements other than the recited elements. Like reference numerals throughout the specification refer to like elements, and “and/or” includes each and every combination of one or more of the recited elements. Although "first", "second", etc. are used to describe various components, these components are not limited by these terms, of course. These terms are only used to distinguish one component from another. Accordingly, it goes without saying that the first element mentioned below may also be the second element within the technical spirit of the present invention.

Unless otherwise defined, all terms (including technical and scientific terms) used in this specification may be used with meanings commonly understood by those skilled in the art to which the present invention belongs. In addition, terms defined in commonly used dictionaries are not interpreted ideally or excessively unless explicitly specifically defined.

Hereinafter, a metaverse-based department store operation server and method according to an embodiment of the present invention will be described in detail with reference to the accompanying drawings.

1 is a diagram showing a metaverse department store operating system 1 according to an embodiment of the present invention.

As shown in Figure 1, the present invention includes a server 100 and a predetermined user terminal 300 for operating a metaverse department store.

At this time, each component constituting the metabus department store operating system 1 shown in FIG. 1 may be connected through a network. A network refers to a connection structure capable of exchanging information between nodes such as terminals and servers. Examples of such networks include a 3rd Generation Partnership Project (3GPP) network and a Long Term Evolution (LTE) network. , WIMAX (World Interoperability for Microwave Access) network, Internet (Internet), LAN (Local Area Network), Wireless LAN (Wireless Local Area Network), WAN (Wide Area Network), PAN (Personal Area Network), Bluetooth (Bluetooth) Networks, satellite broadcasting networks, analog broadcasting networks, DMB (Digital Multimedia Broadcasting) networks, WiFi, and the like are included, but are not limited thereto.

The predetermined user terminal 300 is a terminal that installs an application provided from the server 100 and performs a service corresponding to the present invention through the application. This user terminal 300 corresponds to the terminal 200 of a user who has the right to sign up as a member through an application, create an avatar, and manipulate the avatar in the metaverse department store.

The user terminal 300 may be a general PC, a smart terminal, or the like, and equipment such as an HMD may also correspond thereto according to the user's device equipment status.

On the other hand, the metaverse department stores and metaverse product stores described in the present invention may be provided as all components in the metaverse world or may be provided as some components. Being provided as an entire component means that, for example, only the metaverse department store and the metaverse article store are provided to the first user terminal 310 . On the other hand, being provided as some component means that it is provided with virtual objects such as virtual stores, schools, travel places, as well as metaverse department stores and metaverse product stores in the metaverse world.

2 is a block diagram of a metaverse department store operation server 100 according to an embodiment of the present invention.

Metaverse department store operation server 100 according to an embodiment of the present invention includes a communication module 110, a memory 120 and a processor 130.

The communication module 110 transmits and receives data with a plurality of user terminals 300, and provides an application for providing a metaverse department store to a plurality of user terminals.

The memory 120 stores an application for providing a metaverse department store to a plurality of user terminals 300 and a program for providing functions through the application, and the processor 130 executes the program stored in the memory 120 .

As the processor 130 executes the program stored in the memory 120, it provides the metaverse department store to the user terminal 300, and receives a movement input of the metaverse department store for the corresponding avatar from the user terminal 300 Accordingly, a plurality of products displayed in the metaverse department store corresponding to the current location of the avatar are output, and as product selection input by the avatar is received, detailed information and payment information of the selected product are provided, and selected by the avatar When the payment input for the product is completed, purchase completion information of the selected product is generated and provided to the user terminal 300 .

Hereinafter, a method performed by the metaverse-based department store operation server 100 according to an embodiment of the present invention will be described in more detail with reference to FIG. 3 .

3 is a flowchart of a metabus department store operation method according to an embodiment of the present invention.

Meanwhile, each step shown in FIG. 3 may be understood as being performed by the server 100, but is not necessarily limited thereto.

In the metaverse department store operation method according to an embodiment of the present invention, as an application pre-installed in a user terminal is executed, providing a metaverse-based department store (hereinafter referred to as a metaverse department store) output through the application (S110) And, upon receiving a movement input of the metaverse department store for the avatar corresponding to the user terminal from the user terminal, outputting a plurality of products displayed in the metaverse department store corresponding to the current location of the avatar (S120 ), providing detailed information and payment information of the selected product upon receiving a product selection input by the avatar (S130), and purchasing the selected product upon completion of payment input for the product selected by the avatar It is performed including generating completion information and providing it to the user terminal (S140).

First, the server provides a metaverse department store through the application of the user terminal (S110).

In one embodiment, the server calculates the area information of the entire space specified in the metaverse department store in providing the metaverse department store. And the server divides the entire space into predetermined areas according to the first provision function in the metabus department store. In this case, the server may also calculate area information for each area divided into preset areas based on area information for the entire space.

For example, the predetermined area may correspond to a rest area, a recreation area, a restaurant area, an information desk, and the like, as well as a sales counter and sales area in a department store.

Next, the server calculates the number of products that can be placed in the divided area based on the size information of the 3D product image scanned and registered by the seller. Then, the 3D product image of the product registered by the seller is applied based on the calculated number of products that can be placed.

As an embodiment, when calculating the number of products that can be placed in the divided area based on the size information of the 3D product image, the server may calculate a maximum number of products that can be placed and a minimum number of products that can be placed, respectively. That is, the server may calculate the maximum number of displaceable products and the minimum number of displaceable products, respectively, based on size information of the 3D product image and area information of a preset area.

Here, the maximum number of products that can be placed means all of the seller's registered products or the maximum number of products that can be placed in the product display area within the preset area compared to the ratio of the size of the 3D product image of the seller's registered products. At this time, a plurality of products cannot be overlapped and displayed in the product display area.

Also, the minimum number of products that can be placed is the minimum number of products that can be placed in the product display area compared to the ratio of the size of the 3D product image of the seller's registered product. For example, if the size ratio of 3D product images in a state that can be placed within the product display area is set to be as large as possible, the minimum number of places that can be placed can be calculated.

Next, as the server receives a movement input of the metaverse department store for the avatar corresponding to the user terminal from the user terminal, the server outputs a plurality of products displayed in the metaverse department store corresponding to the current location of the avatar (S120).

In this case, the server may generate product placement information for each grade divided into a plurality of grade sections based on the maximum number of placeable products and the minimum number of placeable products. For example, if product placement information for each grade is divided into 10 grades, the highest level corresponds to a level corresponding to the maximum number of deployable products, the lowest level corresponds to a level corresponding to the minimum number of deployable products, and the remaining levels. may be determined according to the ratio of the difference between the maximum and minimum number of deployable products.

Next, the server may calculate the moving speed of the avatar in the metaverse department store, and output a plurality of products displayed in the metaverse department store to the user terminal according to product placement information by grade that matches the moving speed. At this time, the maximum movement speed and minimum movement speed in the metabus department store may be preset. For example, when the moving speed is fast (when the moving speed is the maximum), product placement information for the lowest grade corresponding to the minimum number of placeable products may be applied.

As such, in one embodiment of the present invention, in providing products in the metaverse department store through an avatar, the area information of the metaverse department store, the size information of the 3D product image, and the maximum and minimum arrangement possible based on this Through the number of products and product placement information by grade, it is possible to display products in the metabus department store that are differentiated according to the moving speed of the avatar, and through this, users can easily check the displayed products while moving.

Furthermore, in providing products according to the product placement information for each grade based on the moving speed of the avatar, the server converts the area information of the entire space of the metaverse department store or the area information of the preset area to the current position and moving direction of the moving avatar After dividing into a plurality of areas based on , a plurality of displayed products can be output by applying product placement information by grade that is more matched to the minimum number of products that can be placed in the area closest to the current position of the avatar among the plurality of divided areas. there is.

That is, the user can easily check the product even when the avatar is in a moving state rather than a stationary state. However, since the purpose of searching for a product is greater than selecting a product when the avatar is moving, a plurality of divided avatars are divided in consideration of the current location and movement direction of the avatar. The number of products differentiated according to the moving speed can be displayed in the area of .

Meanwhile, in one embodiment, the server may provide recommended product information to the user in providing the metaverse department store to the user. That is, the server collects at least one of the user's purchase history information and interest product information through the user terminal, and matches at least one of the purchase history information and interest product information among the floors classified by category when the avatar enters the metaverse department store. The recommended category layer may be highlighted.

In addition, even when outputting a plurality of products displayed in the metaverse department store, the server may display a product that matches at least one of purchase history information and interest product information among the displayed products to be highlighted as a recommended product. Depending on the embodiment, when the avatar moves within the Metaverse department store, if the corresponding recommended product is on display, it is preferable to highlight it.

For example, the user's purchase history information may be collected through card payment information, and interest product information may be generated through user taste analysis (eg, sports equipment, vehicle equipment, etc.) through SNS analysis.

In addition, in one embodiment of the present invention, when receiving product information from a user terminal according to a predetermined method (image or text through camera shooting), the server selects any meta of a plurality of operating metabus department stores through the input product information. Information on whether it is possible to purchase at the bus department store, whether there is a product of the same type or similar to the corresponding product, whether there is a product with a discount among similar products, and price comparison information on the same or similar product may be provided through the avatar.

Next, as the server receives a product selection input by the avatar, the server provides detailed information and payment information of the selected product (S130), and purchase completion information of the selected product as the payment input of the product selected by the avatar is completed. is generated and provided to the user terminal (S140).

At this time, the server according to an embodiment of the present invention may create a metaverse product storage based on the product corresponding to the purchase completion information and provide it to the user terminal. That is, products purchased at the metaverse department store can be displayed in the metaverse product store. Here, the product storage is basically created for each user (for each user account), but may be created for each group including a plurality of users.

Thereafter, when the server receives an entry request of at least one second user or a group of second users for the first user's metaverse article storage, upon receiving the first user's acceptance information for the entry request, the second A metaverse article storage corresponding to the first user may be provided to the user terminal (in this case, the user terminal of the entire group when the second user is a group).

At this time, the first user may set at least one individual acceptance condition for each product and each purchase time for the product included in the metaverse product storage, and the server selectively transfers the second user terminal to the second user terminal according to the individual acceptance condition. Items in the metaverse item storage can be shared (confirmed).

For example, if the first user and the second user are family members, the metaverse product storage may be shared in order to prevent duplication of items (shopping items) purchased by the family. Alternatively, if the first user and the second user are other people who are not family members, the second user who is a fan wants to check the list of items purchased by the first user who is a celebrity, or if the second user who is a celebrity wants to trade second-hand items purchased by the first user. can be used for a purpose.

In addition, the metaverse article storage created for each group may be created by integrating the metaverse article storage for each user. That is, when multiple people belonging to an organization (group) such as a company purchase products for a common purpose, individual metaverse product storages can be integrated and operated for collective management.

In addition, an embodiment of the present invention may apply a resident seller or a chatbot system in a store to implement an offline department store in more detail, and a user may inquire about a product and obtain detailed information in real time.

Meanwhile, in the above description, steps S110 to S140 may be further divided into additional steps or combined into fewer steps according to an embodiment of the present invention. Also, some steps may be omitted if necessary, and the order of steps may be changed. In addition, even if other omitted contents, the contents of FIGS. 1 to 2 can be applied to the contents of the metabus department store operation method of FIG. 3).

Hereinafter, a metaverse-based product purchase service providing server and method according to an embodiment of the present invention will be described with reference to FIGS. 4 and 5 . On the other hand, in one embodiment of the present invention, the metaverse department store operating server 100 described in FIGS. 1 to 3 and the metaverse-based product purchase service providing server 200 described in FIGS. 4 to 5 are each independent servers 100 , 200), but is not necessarily limited thereto.

That is, of course, each of the servers 100 and 200 may be the same object, or may be operated in a form in which an independent program is loaded in one server system, depending on the implementer. For example, a metaverse-based product purchase service providing server described below in FIG. 4 may be implemented on an application provided with a metaverse department store.

4 is a block diagram of a metaverse-based product purchase service providing server 200 according to an embodiment of the present invention.

A metaverse-based product purchase service providing server 200 according to an embodiment of the present invention includes a communication module 210, a memory 220 and a processor 230.

The communication module 210 transmits and receives data with a plurality of user terminals 300 and provides an application for providing a metaverse-based store (hereinafter referred to as a metaverse store) to the plurality of user terminals 300 . At this time, the metaverse store may be the aforementioned metaverse department store.

The memory 220 stores an application for providing a metaverse store to a plurality of user terminals 300 and a program for providing functions through the application, and the processor 230 executes the program stored in the memory 220. .

As the processor 230 executes the program stored in the memory 220, popular products selected from other online and offline purchase sources according to predetermined conditions are stored in the database, and the application pre-installed in the user terminal 300 is executed. Accordingly, the product demand information of the user corresponding to the user terminal 300 is analyzed through the application, and a metaverse store output through the application of the user terminal 300 is provided. At this time, the processor 230 extracts popular products matching the product demand information from the database and provides them as a plurality of products displayed in the metabus store.

Hereinafter, a method performed by the metaverse-based product purchase service providing server 200 according to an embodiment of the present invention will be described in more detail with reference to FIG. 5 .

5 is a flowchart of a method for providing a metaverse-based product purchase service according to an embodiment of the present invention.

Meanwhile, each step shown in FIG. 5 may be understood as being performed by the server 200, but is not necessarily limited thereto.

A method for providing a product purchase service based on metaverse according to an embodiment of the present invention includes the steps of selecting popular products according to predetermined conditions from other online and offline purchase places and storing them in a database (S210), which are pre-installed in a user terminal. As the application is executed, analyzing the product demand information of the user corresponding to the user terminal through the application (S220), and providing a metaverse store output through the application of the user terminal based on the product demand information. It is performed including (S230).

First, the server selects popular products according to predetermined conditions from other online and offline purchase places and stores them in the database (S210). At this time, the server may select popular products by registering as a member for other online and offline purchasers who wish to sell products through the Metaverse store, and collecting sales history information of other purchasers. Here, the predetermined conditions may be conditions such as daily, weekly, and monthly product sales volume and sales of other purchasing places.

Next, the server analyzes the product demand information of the user corresponding to the user terminal through the application (S220). And based on the product demand information, the metaverse store can be provided through the application of the user terminal (S230). At this time, the server extracts popular products matching the product demand information from the database and provides them as a plurality of products displayed in the metabus store.

As an embodiment, the server may analyze product demand information based on card payment details of users who are Metaverse customers, products of interest (shopping cart details) from other online purchase places, click details, and the like.

Also, as an embodiment, the server may extract product information of interest from the user's SNS data and generate product demand information. Here, when it is analyzed that the interest product information is, for example, that a lot of exercise-related photos are uploaded on Instagram through the server, an exercise-related product may be generated as product demand information.

In addition, as an embodiment, the server may collect purchase history information and product selection history information in the user's metaverse store, and generate product demand information based on this. In this case, the server may generate first product demand information including a product corresponding to the product selection history information and generate second product demand information including a product corresponding to the purchase history information, respectively. Accordingly, the server may display a plurality of products in the metaverse store based on the first product demand information and the second product demand information.

For example, when displaying a plurality of products in a metaverse store, the server may first display products according to the first product demand information, and then highlight the displayed products according to the second product demand information. .

As another example, the server may calculate the average metaverse usage time of individual users based on a predetermined period (eg, day unit, week unit, etc.) and calculate the average metaverse usage time of all users. In addition, a first ratio of the average metaverse usage time of individual users to the average metaverse usage time of all users may be calculated. Thereafter, the server calculates a second ratio occupied by the second product demand information among the first product demand information, compares the sizes of the first ratio and the second ratio, and determines that the first ratio exceeds the second ratio as a result of the comparison. In this case, a preset weight may be applied to the second product demand information.

For example, on a daily basis, the average metaverse usage time of individual users is 10 minutes, the average metaverse usage time of all users is 20 minutes, the number of products included in the first product demand information is 100, and the second product demand information When the number of products included in is 10, the first ratio is calculated as 2 and the second ratio is calculated as 0.1. In this case, since the first ratio is greater than the second ratio, a predetermined weight is applied to the second product demand information. As a result, the number of products included in the second product demand information is increased from 10 to 20 (when the weight is 2), and 20 displayed products are highlighted.

In this case, the added 10 products may be randomly extracted from the product selection history information, extracted based on the category of the most products, or extracted based on the product of the same category as the second product demand information.

Accordingly, the present invention adjusts the second product demand information for users with relatively little purchase history to highlight them, even though they are users who spend a lot of time compared to other users (all users), thereby increasing their purchase motivation. can make it

On the other hand, if the first ratio is less than the second ratio, it can be seen that there is a purchase activity of a certain level or more even though the usage time is less than that of other users, so the current state is maintained as it is, that is, the product according to the initially calculated second product demand information. Only highlights.

Meanwhile, in one embodiment of the present invention, the server may generate recommended movement information within a metaverse store generated for each user based on the first product demand information and the second product demand information, and provide it together with the metaverse store.

At this time, the server may obtain preset movable movement route information for each section, collect and combine a predetermined number of sections having the largest amount of first product demand information among the movable movement route information, and generate first candidate movement route information. . Also, the server may generate at least one second candidate traffic route information including second product demand information among the first candidate traffic route information as recommended traffic route information.

According to this recommended route information, users who use metaverse stores can easily purchase desired products in the complex metaverse world.

In addition, in an embodiment of the present invention, the server may generate product demand information based on movement information of the avatar.

The server may analyze the movement information of the avatar corresponding to the user terminal in the metaverse store, and extract a product that matches the longest time within a predetermined time range from among products included in the movement information. And the server may generate product demand information including the extracted product and category information corresponding to the extracted product.

At this time, if the user is a first-time customer who does not have movement information in the metaverse store, the server obtains information on the movement of a plurality of other users, and other users who are determined to have similar product preferences with the user among the plurality of other users. It is possible to calculate the average movement information of them. Also, the average movement line information may be applied as the user's movement line information.

In addition, in the case of an embodiment of the present invention, when a user terminal uses an HMD or a camera for recognizing the user's eyes is provided, it is possible to automatically check whether the user has selected a product by obtaining the user's eye data.

Specifically, after a plurality of products are displayed, the server may obtain first gaze coordinate information corresponding to the position of the product viewed by the user through the user terminal.

And the server checks whether the user is looking at an area corresponding to a product that the user wishes to select among a plurality of displayed products displayed on the screen through the first gaze coordinate information for a minimum gaze time or longer, and based on this, A selection input for the user's product may be created.

That is, when the user gazes at a specific product among a plurality of displayed products for a predetermined period of time or more, it may be determined that an input for selecting an actual product is not made by chance.

In this case, the minimum gazing time required for the user to gaze for a certain period of time may be variable.

For example, as the avatar moves, the displayed products are updated. The server calculates the average product output time per product from the output of the updated product until the avatar stops and the next movement of the avatar, and the avatar is based on the user's eye recognition data. An average product selection time per product corresponding to the (user's) first gaze coordinate information is calculated.

As a simple example, when the total usage time is 1 minute, when the first movement route information moves for 30 seconds and the second movement route information stops after moving for 30 seconds, the first and second traffic route information each have 10 different products , the average product output time per product is calculated as 3 seconds. Further, when one product is watched for 5 seconds in the first movement line information and two products in the second movement line information are watched for 3 seconds and 4 seconds, respectively, the average product selection time per product is calculated as 4 seconds.

In this case, when the average product output time is equal to or less than the average product selection time, the server may update the average product output time to a minimum observation time required to watch for a certain period of time.

In this case, the product is selected only when the product is watched for the minimum watching time, but since each user has a different watching pattern, concentration time, etc., the minimum watching time can be set variably for each user in consideration of the user's metaverse store usage pattern.

Meanwhile, in the above description, steps S210 to S230 may be further divided into additional steps or combined into fewer steps according to an embodiment of the present invention. Also, some steps may be omitted if necessary, and the order of steps may be changed. In addition, even if other omitted contents, the contents of FIGS. 1 to 4 can be applied to the contents of the metaverse-based product purchase service provision method of FIG. 5 .

One embodiment of the present invention described above may be implemented as a program (or application) to be executed in combination with a computer, which is hardware, and stored in a medium.

The above-mentioned program is C, C++, JAVA, Ruby, C, C++, JAVA, Ruby, which the processor (CPU) of the computer can read through the device interface of the computer so that the computer reads the program and executes the methods implemented as a program. It may include a code coded in a computer language such as machine language. These codes may include functional codes related to functions defining necessary functions for executing the methods, and include control codes related to execution procedures necessary for the processor of the computer to execute the functions according to a predetermined procedure. can do. In addition, these codes may further include memory reference related codes for which location (address address) of the computer's internal or external memory should be referenced for additional information or media required for the computer's processor to execute the functions. there is. In addition, when the processor of the computer needs to communicate with any other remote computer or server in order to execute the functions, the code uses the computer's communication module to determine how to communicate with any other remote computer or server. It may further include communication-related codes for whether to communicate, what kind of information or media to transmit/receive during communication, and the like.

The storage medium is not a medium that stores data for a short moment, such as a register, cache, or memory, but a medium that stores data semi-permanently and is readable by a device. Specifically, examples of the storage medium include ROM, RAM, CD-ROM, magnetic tape, floppy disk, optical data storage device, etc., but are not limited thereto. That is, the program may be stored in various recording media on various servers accessible by the computer or various recording media on the user's computer. In addition, the medium may be distributed to computer systems connected through a network, and computer readable codes may be stored in a distributed manner.

The above description of the present invention is for illustrative purposes, and those skilled in the art can understand that it can be easily modified into other specific forms without changing the technical spirit or essential features of the present invention. will be. Therefore, the embodiments described above should be understood as illustrative in all respects and not limiting. For example, each component described as a single type may be implemented in a distributed manner, and similarly, components described as distributed may be implemented in a combined form.

The scope of the present invention is indicated by the following claims rather than the detailed description above, and all changes or modifications derived from the meaning and scope of the claims and equivalent concepts should be construed as being included in the scope of the present invention. do.

100: Metaverse department store operation server
200: Metaverse-based product purchase service providing server
110, 210: communication module
120, 220: memory
130, 230: processor
300: user terminal

Claims (6)

In the method performed by the metaverse-based product purchase service providing server,
selecting popular products according to predetermined conditions from other online and offline purchase places and storing them in a database;
As an application pre-installed in the user terminal is executed, analyzing product demand information of a user corresponding to the user terminal through the application; and
Providing a metaverse-based store (hereinafter referred to as a metaverse store) output through an application of the user terminal based on the product demand information;
Analyzing the product demand information of the user,
Collecting purchase history information and product selection history information in the metaverse store of the user;
generating first product demand information including a product corresponding to the product selection history information;
generating second product demand information including a product corresponding to the purchase history information;
Calculating an average metaverse usage time of individual users and an average metaverse usage time of all users based on a predetermined period of time;
Calculating a first ratio of the average metaverse usage time of individual users to the average metaverse usage time of all users;
calculating a second ratio between the first and second product demand information; and
Comparing sizes of the first ratio and the second ratio, and applying a predetermined weight to the second product demand information when the first ratio exceeds the second ratio as a result of the comparison,
The step of providing the metaverse store,
Popular products that match the product demand information are extracted from the database and provided as a plurality of products displayed in the metaverse store, based on the first product demand information and the second product demand information. Display multiple products,
obtaining first gaze coordinate information corresponding to a position of a product viewed by a user through a user terminal after the plurality of products are displayed;
The user selects a product based on whether the user gazes at an area corresponding to a product the user desires to select among a plurality of displayed products displayed on the screen through the first gazing coordinate information for a minimum gazing time or longer. generating an input;
The minimum gaze time is set variably for each user, but when updating the displayed product according to the movement of the avatar, the average product output time per product is calculated after the updated product is output and the avatar stops and moves to the next time. After calculating the average product selection time per product corresponding to the first gaze coordinate information based on the eye recognition data, if the average product output time is less than or equal to the average product selection time, the average product output time is updated to the minimum gaze time. to do,
How to provide product purchase service based on metaverse.
delete According to claim 1,
The step of providing the metaverse store,
Generating recommended circulation information in the metaverse store generated for each user based on the first product demand information and the second product demand information,
How to provide product purchase service based on metaverse.
According to claim 1,
Analyzing the product demand information of the user,
Analyzing movement information of an avatar corresponding to the user terminal in the metaverse store;
extracting a product that is matched for the longest time within a predetermined time range from among products included in the movement line information; and
Generating product demand information including the extracted product and category information corresponding to the extracted product,
How to provide product purchase service based on metaverse.
According to claim 4,
Analyzing the product demand information of the user,
obtaining movement information of a plurality of other users when the user is a first-time customer for whom the movement route information does not exist in the metaverse store;
calculating average movement line information of other users determined to have similar product preferences to the user among the plurality of other users; and
Further comprising applying the average movement line information as the user's movement line information.
How to provide product purchase service based on metaverse.
In the metaverse-based product purchase service providing server,
A communication module that provides an application for providing a metaverse-based store (hereinafter referred to as a metaverse store) to a plurality of user terminals and transmits and receives data with a user terminal;
A memory storing an application for providing the metaverse store and a program for providing functions through the application, and
As the program stored in the memory is executed, popular products according to predetermined conditions are selected from other online and offline purchase sources and stored in the database, and as an application pre-installed in the user terminal is executed, the user terminal through the application. Including a processor that analyzes the user's product demand information corresponding to and provides a metaverse store output through the application of the user terminal,
The processor collects purchase history information and product selection history information of the user at the metaverse store, generates first product demand information including a product corresponding to the product selection history information, and The second product demand information including the corresponding product is generated, the average metaverse use time of individual users and the average metaverse use time of all users are calculated based on a predetermined period, and the average metaverse use time of all users is calculated. The first ratio of the average metaverse usage time of the individual user is calculated, the second ratio between the first and second product demand information is calculated, the magnitudes of the first ratio and the second ratio are compared, and the comparison result When the first ratio exceeds the second ratio, a preset weight is applied to the second product demand information;
The processor extracts popular products matching the product demand information from the database and provides them as a plurality of products displayed in the metaverse store, based on the first product demand information and the second product demand information. A plurality of products are displayed in the store, and after the plurality of products are displayed, first gaze coordinate information corresponding to a position of the product viewed by the user is acquired through the user terminal, and through the first gaze coordinate information Generating a selection input for the user's product based on whether the user is looking at an area corresponding to a product that the user desires to select among a plurality of displayed products displayed on the screen for a minimum gaze time or longer;
The minimum gaze time is set variably for each user, but when updating the displayed product according to the movement of the avatar, the average product output time per product is calculated after the updated product is output and the avatar stops and moves to the next time. After calculating the average product selection time per product corresponding to the first gaze coordinate information based on the eye recognition data, if the average product output time is less than or equal to the average product selection time, the average product output time is updated to the minimum gaze time. to do,
A metaverse-based product purchase service providing server.

Images