KR102441376B1 - Union-Portal Server and Method for Providing Special Contents - Google Patents

Abstract

The federated portal server has a content database and a control unit. The content database stores professional content created and managed by different entities by matching keywords. The control unit receives the keyword from the user terminal, searches the content database when the keyword is a search keyword, extracts specialized content corresponding to the keyword, and transmits the extracted content to the user terminal.

Description

Union-Portal Server and Method for Providing Special Contents

The present invention relates to a federated portal server and a content providing method, and more particularly, to a federated portal server capable of providing optimal and up-to-date content and a content providing method.

The search service refers to a service that receives a search keyword for an object to be searched from a user and provides a search result corresponding to the search keyword to the user.

Patent Laid-Open No. 2014-051694 discloses a system for providing a search service, and the contents show an input unit for receiving a query from a user, a determination unit for determining whether the received query corresponds to a preset query, and a query and an extractor for extracting at least one content from among a plurality of content irrelevant to the received query when it is determined that .

Search in the prior art is mostly based on machine search, for example, crawling. Crawling is a technology that collects documents distributed and stored in countless computers and includes them as an index for search.

As described above, since the conventional search is based on a machine search such as crawling, historical information is often displayed in the search result, and even information irrelevant to the search keyword is displayed.

The present invention is to solve the problems of the prior art,

First, it is possible to provide users with the latest information matching the search keyword,

Second, it is intended to provide a federated portal server and a content providing method that can provide users with optimal and high-quality information matching a search keyword.

The federated portal server of the present invention for achieving this object may be configured to include a content database, a control unit, and the like.

The content database may store professional content created and managed by different entities by matching keywords.

The control unit may receive the keyword from the user terminal, search the content database when the keyword is a keyword for search, extract specialized content corresponding to the keyword, and transmit it to the user terminal.

Another example of the federated portal server according to the present invention may include an access information database, a control unit, and the like.

The access information database may store access information of specialized content created and managed by different subjects by matching keywords.

The controller may receive the keyword from the user terminal, search the access information database when the keyword is a search keyword, extract access information of the specialized content corresponding to the keyword, and transmit the extracted access information to the user terminal.

In the federated portal server according to the present invention, the control unit distributes the total advertising revenue at a certain ratio between the operator of the federated portal server and the operator of the specialized content, and transmits a certain percentage of the keyword from the distribution revenue of the professional content operator. It can be distributed as user revenue of the user terminal.

In the federated portal server according to the present invention, the control unit may distribute the user revenue of all user terminals to the user revenue of each user terminal in proportion to the number of transmission keywords of each user terminal.

A method for providing professional content according to the present invention includes the steps of: transmitting, by a user terminal, a keyword to a federated portal server; determining, by the federated portal server, whether the keyword is a keyword for search; If the keyword is a keyword for search, the federated portal server may be configured to include extracting, from a content database, specialized content corresponding to the keyword from among a plurality of specialized content created and managed by different subjects, and transmitting it to the user terminal. .

Another example of the method for providing professional content according to the present invention includes the steps of: transmitting, by a user terminal, a keyword to a federated portal server; determining, by the federated portal server, whether the keyword is a keyword for search; if the keyword is a keyword for search, extracting, by the federated portal server, access information corresponding to the keyword from the access information database among the access information of a plurality of specialized content generated and managed by different subjects, and transmitting the extracted access information to the user terminal; It may be configured to include the step of receiving, by the user terminal, the professional content by using the access information.

In the professional content providing method according to the present invention, the method comprising: distributing, by a federated portal server, total advertising revenue between an operator of the federated portal server and an operator of specialized contents at a predetermined distribution ratio; The federated portal server may be configured to include a step of distributing a certain percentage of the distribution revenue of the professional content operator to the user revenue of all user terminals that have transmitted the keyword.

In the professional content providing method according to the present invention, the federated portal server may be configured to include the step of distributing the user revenue of all user terminals to the user revenue of each user terminal in proportion to the number of transmission keywords.

According to the federated portal server and content providing method of the present invention having such a configuration, professional content created and managed by a professional operator is provided to users, not information to be extracted by machine search. , can provide high-quality information to users.

1 is a block diagram of a federated portal server according to an embodiment of the present invention.
FIG. 2 is a data flow diagram for processing specialized content in the federated portal server of FIG. 1 .
3 is a block diagram of a federated portal server according to another embodiment of the present invention.
FIG. 4 is a data flow diagram for processing specialized content in the federated portal server of FIG. 3 .

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram of a federated portal server according to an embodiment of the present invention.

As shown in FIG. 1 , the federated portal server 100 according to the present invention may be connected to a plurality of user terminals 100 and the like through a network.

The network may be a wireless or wired communication network. Recently, since the use of smartphones has rapidly increased and searches through mobile applications have become common, it may be desirable to combine a smartphone application and a wireless communication network. In addition, the network may be configured in various forms, such as a local area network (LAN), a metropolitan area network (MAN), and a wide area network (WAN).

The user terminal 110 is a terminal for Internet or mobile access, and may include any device capable of Internet or mobile access, including, for example, a PC such as a desktop or a laptop computer, a mobile terminal such as a smart phone, or a tablet. .

In the case of a mobile terminal, the user terminal 110 may include a separate search program such as a mobile application (hereinafter, referred to as a 'search app'). The search app may display an input window for entering a keyword, for example, an address bar, a search box, and the like, and may receive and display a search page. The search app may include a voice recognizer.

In the user terminal 110 , the search app may access the federated portal server 200 . The search app may transmit the keyword input in the input window to the federation portal server 200 . After transmitting the keyword to the federation portal server 200, the search app may receive and display a search page corresponding to the keyword.

In the user terminal 110 , the search app may receive professional content, an advertisement list, and the like, when receiving a search page corresponding to a keyword from the federated portal server 200 .

The search page may include various information such as news, knowledge, community, and company related to keywords.

In the search page, the advertisement list may include access information for accessing the home page of the advertisement, for example, domain or URL information, IP address, and the like. The advertisement list may be composed of text, images, and the like. The advertisement list may include an advertisement identifier. The advertisement identifier may be domain or URL information or IP address of each advertisement, and may be an identification code (eg, serial number, etc.) that is separately assigned to each advertisement.

Unlike search pages such as Naver, Daum, and Google, the search page may include a special contents area in which special information related to keywords is posted. The specialized content area may be, for example, an area independently operated by a patent attorney, a patent attorney's association, or the Korean Intellectual Property Office having specialized knowledge on a patent when the search keyword is 'patent'. That is, patent attorneys and the like can independently create/manage/delete patent-related information using their expertise in the specialized content area. Patent-related information may include the latest/optimal/professional information related to 'patents', such as the latest patent news, recent patent precedents, bid information for patent assignments, patent attorney examination schedules, and patent Q&A. The specialized content area may include access information that can be linked with an external specialized database, for example, databases such as the Korean Intellectual Property Office, the Tribunal, and the Patent Court.

In the user terminal 110 , when one of the advertisement lists is clicked, the search app may display the corresponding home page by accessing the advertisement homepage or the like using the URL included in the advertisement.

In the user terminal 110 , the search app may transmit advertisement click information and a terminal identifier to the federated portal server 200 . The advertisement click information may include an advertisement identifier. The terminal identifier can identify the terminal, and may be, for example, an account such as an ID, an email address, or a phone number.

The federated portal server 200 may be configured to include a keyword database 210 , a keyword full text content database 220 , a control unit 230 , and the like.

The keyword database 210 may be stored by dividing it into a shortcut keyword group, a search keyword group, and the like.

The shortcut keyword group includes company names and product names, such as 'Samsung Electronics', 'KIPO', and 'Sonata', and it is possible to specify a company related to the keyword. Accordingly, it may be desirable to directly link the keywords of the shortcut keyword group to the corresponding advertisement page or homepage. The keyword of the shortcut keyword group may be stored by matching information on access to an advertisement page or homepage, for example, domain or URL information, IP address, and the like.

The search keyword group includes common nouns such as 'flower delivery', 'patent', and 'automobile', and it is difficult to specify a specific company. For the keywords of the search keyword group, it may be desirable to provide a plurality of related information, for example, related latest news, related company information, and the like. The keyword of the search keyword group may be stored by matching a search page address including a plurality of pieces of information related to the keyword, for example, a domain or URL address, and an IP address.

The keyword full text content database 220 may match and store the full text content for each keyword belonging to the search keyword group.

Professional content, as exemplified above, is information that patent attorneys, etc. independently create/manage/delete patent-related information using their expertise. It may be the latest/optimal/professional patent information such as schedule and patent Q&A.

Upon receiving the keyword from the user terminal 110 , the controller 230 may search the keyword database 210 to determine whether the keyword belongs to a shortcut keyword group or a search keyword group.

If the keyword belongs to the shortcut keyword group, the controller 230 may transmit the domain or URL information, IP address, and the like stored matching the keyword to the user terminal 110 .

If the keyword belongs to the search keyword group, the controller 230 may search the keyword specialized content database 220 and transmit the stored specialized content matching the keyword to the user terminal 110 . In this case, the controller 230 may extract the specialized content stored by matching the received keyword without using a machine search method such as crawling for the specialized content and transmit it to the user terminal 110 . The controller 230 may use a machine search method such as crawling for an advertisement list and local information other than specialized content. As described above, the present invention improves the reliability of search information by resolving problems such as search information inconsistency and outdated information due to the machine search method by transmitting the latest/optimal/professional generated and managed professional content to the user terminal 110 . can be further raised.

The control unit 230 may distribute the total advertising revenue between the operator of the federated portal server 200 and the operator of the specialized content at a predetermined distribution ratio. For example, 30% to the operator of the federated portal server 200 and 70% to the operator of professional content may be distributed, respectively.

The control unit 230 may distribute a certain percentage of the distribution revenue of the professional content operator to the user revenue of all user terminals 100 that have transmitted keywords. For example, from 70% distributed to operators of professional content, 70% may be distributed as user revenue of all user terminals 100 . In this case, the revenue of the operator of the professional content is 21% of the total revenue, and the user's revenue of all user terminals 100 is 49%.

The controller 230 may distribute the user revenue of all user terminals 100 to the user revenue of each user terminal 110 in proportion to the number of transmission keywords of each user terminal 110 . For example, if the number of search keyword 'patents' received from all user terminals 100 is 41,000 for one month and the number of search keyword 'patents' received from the user terminal 110 is 41, the user terminal 110 The user revenue of , multiplied by the contribution of the user terminal 110 by 49% of the user revenue of all user terminals 100, that is, (41/41,000), becomes 0.049%.

The control unit 230 may store the distribution revenue of the federated portal server operator, the professional content operator, and the user in the databases 210 and 220 or a separate database. To this end, the controller 230 may assign identifiers to the federated portal server, the professional content operator, and the user terminal, respectively. The identifier may be an ID, a phone number, an email address, or the like.

In the embodiment of Fig. 1, the professional content operator can create, supplement, change, delete, etc. his/her specialized content in real time by connecting himself to the federation portal server 200 through the terminal. The federated portal server 200 may be configured to include a plurality of sub-portals independently operated by different entities. Each sub portal is matched with a keyword, and further, one sub portal may be combined with one keyword or one sub portal with a plurality of related keywords. As such, the embodiment of FIG. 1 may create a new portal service, such as a so-called alliance portal, a comprehensive portal, and a department store portal.

FIG. 2 is a data flow diagram for processing specialized content in the federated portal server of FIG. 1 .

First, the user terminal 110 may transmit a search query including a keyword to the federation portal server 200 using a search app.

The federated portal server 200 may determine whether the keyword received from the user terminal 110 is a shortcut keyword or a search keyword. If it is a keyword for a shortcut, the federation portal server 200 may transmit domain or URL information or IP address that can be accessed to the related homepage to the user terminal 110 . If it is a keyword for a search, the federated portal server 200 searches the keyword specialized content database 220 and checks whether specialized content corresponding to the keyword exists. If the corresponding specialized content exists, a search page including the corresponding specialized content and advertisement list may be transmitted to the user terminal 110 .

In the user terminal 110 , when the user clicks on one advertisement, the search app may transmit advertisement click information including an advertisement identifier and a terminal identifier such as a phone number and an email address to the federation portal server 200 .

The federated portal server 200 calculates the distribution revenue of the federated portal server, the professional content operator, and the user by using the advertisement identifier received from the user terminal 110, the terminal identifier, etc., and the revenue share ratio, and matches the identifier of each subject and may be stored in the databases 210 and 220 or a separate database.

3 is a block diagram of a federated portal server according to another embodiment of the present invention.

As shown in FIG. 3 , the federated portal server 200 may include a keyword access information database 320 .

The keyword access information database 320 may match and store the keyword and the access information of the specialized content server with respect to the search keyword. One or more keywords may be matched to access information of one specialized content server. For example, keywords such as patent, invention, trademark, design, and patent attorney may be matched to one piece of access information such as “ipinfo.com/home197”.

When receiving the search keyword 'invention' from the user terminal 110, the control unit 330 searches the keyword access information database 320 to extract access information "ipinfo.com/home197" corresponding to the 'invention', and the user It can be transmitted to the terminal 110 .

The user terminal 110 may access the specialized content server 410 using the access information "ipinfo.com/home197". In this case, the specialized content server 410 may transmit a search page including the specialized content and advertisement list to the user terminal 110 .

In FIG. 3 , the keyword database 310 is similar to the keyword database 210 of FIG. 1 , so the configuration and function of the keyword database 310 will be replaced with the related description of FIG. 1 .

FIG. 4 is a data flow diagram for processing specialized content in the federated portal server of FIG. 3 .

First, the user terminal 110 may transmit a search query including a keyword to the federation portal server 300 using a search app.

The federated portal server 300 may determine whether the keyword is a keyword for a shortcut or a keyword for a search. In the case of a keyword for a shortcut, the federation portal server 300 transmits access information, for example, domain or URL information, or an IP address, to the user terminal 110 so that the user terminal 110 can directly access the related homepage, etc. have. In the case of a search keyword, the federated portal server 300 searches the keyword access information database 320 to determine whether access information of the specialized content server 410 corresponding to the keyword exists. When access information of a corresponding specialized content server exists, the federated portal server 300 may transmit access information of the corresponding specialized content server 410, for example, domain or URL information, and an IP address to the user terminal 110 . .

The user terminal 110 may access the specialized content server 410 by using the access information of the specialized content server 410 received from the federation portal server 300 .

The specialized content server 410 may transmit a search page including a specialized content and advertisement list to the user terminal 110 .

When one of the advertisement lists is clicked, the user terminal 110 may transmit advertisement click information including the advertisement identifier of the corresponding advertisement and the terminal identifier to the federated portal server 300 .

The federated portal server 300 may calculate the distribution revenue of the federated portal server, the specialized content server, and the users by using an advertisement identifier, a terminal identifier, a profit ratio, and the like, and then store it in the database.

The present invention has been described above based on several embodiments, but this is for the purpose of illustrating the present invention. Those of ordinary skill in the art will be able to change or modify the shape based on the above embodiment. However, such variations or modifications may be construed as being included within the scope of the following claims.

100, 110: user terminal 200, 300: federation portal server
210, 310: Keyword Database
220: keyword specialized content database
230, 330: control unit 320: keyword access information database
400,410 : Professional content server

Claims (8)

a content database for storing specialized content created and managed by different subjects by matching keywords;
A control unit for receiving a keyword from a user terminal, searching the content database when the keyword is a keyword for searching, extracting specialized content corresponding to the keyword, and transmitting the extracted content to the user terminal,
the control unit
Distributing the total advertising revenue at a certain distribution ratio between the operator of the federated portal server and the operator of the specialized content, and distributing a certain percentage of the distribution revenue of the professional content operator to the user revenue of all user terminals that have transmitted the keyword Characterized, federated portal server. an access information database that matches and stores access information of specialized content created and managed by different subjects with keywords;
A control unit for receiving a keyword from a user terminal, and searching the access information database when the keyword is a search keyword, extracting access information of specialized content corresponding to the keyword, and transmitting it to the user terminal,
the control unit
Distributing the total advertising revenue at a certain distribution ratio between the operator of the federated portal server and the operator of the specialized content, and distributing a certain percentage of the distribution revenue of the professional content operator to the user revenue of all user terminals that have transmitted the keyword Characterized, federated portal server. delete According to claim 1 or 2, wherein the control unit
A federated portal server, characterized in that the user revenue of all user terminals is distributed to the user revenue of each user terminal in proportion to the number of transmission keywords of each user terminal. transmitting, by the user terminal, a keyword to the federated portal server;
determining, by the federated portal server, whether the keyword is a keyword for search;
If the keyword is a keyword for search, extracting, by the federated portal server, a specialized content corresponding to the keyword from a plurality of specialized contents created and managed by different entities and transmitting the extracted specialized content to the user terminal;
distributing, by the federated portal server, the total advertising revenue at a predetermined distribution ratio between the operator of the federated portal server and the operator of the specialized content;
and distributing, by the federated portal server, a certain percentage of the distribution revenue of the professional content operator to the user revenue of all user terminals that have transmitted the keyword. transmitting, by the user terminal, a keyword to the federated portal server;
determining, by the federated portal server, whether the keyword is a keyword for search;
if the keyword is a keyword for a search, extracting, by the federated portal server, access information corresponding to the keyword from access information of a plurality of specialized contents generated and managed by different subjects and transmitting the extracted access information to the user terminal;
and receiving, by the user terminal, the specialized content using the access information,
distributing, by the federated portal server, the total advertising revenue at a predetermined distribution ratio between the operator of the federated portal server and the operator of the specialized content;
and distributing, by the federated portal server, a certain percentage of the distribution revenue of the professional content operator to the user revenue of all user terminals that have transmitted the keyword. delete 7. The method according to claim 5 or 6,
and distributing, by the federated portal server, the user revenue of all the user terminals to the user revenue of each user terminal in proportion to the number of transmitted keywords.

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