KR102424968B1 - Apparatus and method for providing advertisement platform - Google Patents

Abstract

A method and apparatus for providing an advertising platform are provided, wherein the method and apparatus for providing an advertising platform acquire and post advertising content from an advertising producer, and count the number of views of the posted advertising content, and the advertisement of the advertising content satisfying a preset condition It may include a control unit for providing an advertisement fee to the producer, and a memory for storing the advertisement content.

Description

ADVERTISEMENT PLATFORM, PROVIDING ADVERTISEMENT PLATFORM

Embodiments disclosed herein relate to a method and apparatus for providing an advertisement platform, and more particularly, to provide an advertisement request from an advertiser, obtain advertisement contents from an advertisement producer in response to the provided advertisement request, and use the obtained advertisement contents to a user. It relates to a method and apparatus for providing an advertisement platform that is posted so that it can be viewed.

It is common for companies to promote their corporate image or products through advertisements.

However, there is a problem in that it is not easy to produce an advertisement from the standpoint of a small business because a considerable cost is involved in producing an advertisement.

In addition, there is a problem in that novice advertisement producers who want to produce advertisements cannot produce advertisements because they do not receive a request for advertisement production from advertisers.

In relation to this, Korean Patent Publication No. 10-1999-0048861, a prior art document, relates to an advertisement providing system using automatic dialing of a portable communication terminal and a portable communication terminal suitable for the system. production, and advertising producers cannot solve the problem that they cannot be provided with an opportunity to produce advertisements.

Therefore, there is a need for a technique for solving the above-mentioned problems.

On the other hand, the above-mentioned background art is technical information that the inventor possessed for the derivation of the present invention or acquired in the process of derivation of the present invention, and it cannot be said that it is necessarily a known technique disclosed to the general public before the filing of the present invention. .

Embodiments disclosed in the present specification provide an advertisement produced by an advertisement producer and provide an advertisement platform providing method and apparatus for viewing advertisements.

SUMMARY Embodiments disclosed in the present specification provide a method and apparatus for providing an advertisement platform that provides compensation to an advertisement producer based on the number of views of an advertisement produced by the advertisement producer.

Embodiments disclosed in the present specification provide an advertisement platform providing method and apparatus for providing compensation by identifying whether an advertisement produced by an advertisement producer is positive for a corresponding advertiser.

As a technical means for achieving the above-described technical problem, according to an embodiment, in an apparatus for providing an advertisement platform of an open market method, advertisement content is obtained from an advertisement producer and posted, and the number of views for the posted advertisement content is counted. and a control unit for providing an advertisement fee to an advertisement producer of the advertisement contents satisfying a preset condition and a memory for storing the advertisement contents.

According to another embodiment, in the method for providing an advertisement platform of an open market method by an advertisement platform providing apparatus, the steps of obtaining and posting advertisement content from an advertisement producer, counting the number of views of the posted advertisement content, and preset conditions and providing an advertisement fee to an advertisement producer of the advertisement content that satisfies

According to another embodiment, there is provided a computer-readable recording medium in which a program for performing a method for providing an advertisement platform is recorded, wherein the method for providing an advertisement platform includes the steps of obtaining and posting advertisement content from an advertisement producer; It may include counting the number of times of viewing and providing an advertisement fee to an advertisement producer of the advertisement content that satisfies a preset condition.

According to another embodiment, as a computer program stored in a recording medium to be performed by an advertisement platform providing device and to perform an advertisement platform providing method, the advertisement platform providing device includes the steps of: obtaining and posting advertisement content from an advertisement producer; The method may include counting the number of views of the posted advertisement content and providing an advertisement fee to an advertisement producer of the advertisement content satisfying a preset condition.

According to any one of the above-described problem solving means, it is possible to provide an advertisement platform providing method and apparatus for providing advertisements produced by advertisement producers and viewing advertisements.

According to any one of the above-described problem solving means, a method and apparatus for providing an advertisement platform capable of improving the advertisement production environment of an advertisement producer by providing a reward to an advertisement producer based on the number of viewing of the advertisement produced by the advertisement producer are provided. can do.

According to any one of the above-described problem solving means, it is possible to present a method and apparatus for providing an advertisement platform that enables a company that lacks advertising production costs to produce advertisements at low cost.

According to any one of the above-mentioned problem solving means, it is possible to provide an advertisement platform capable of preventing the exhaustion of advertisement costs due to malicious advertisements by identifying whether the advertisement produced by the advertisement producer is positive for the advertiser and providing a reward. Methods and devices can be presented.

Effects obtainable in the disclosed embodiments are not limited to the above-mentioned effects, and other effects not mentioned are clear to those of ordinary skill in the art to which the embodiments disclosed from the description below belong. will be able to be understood

1 is a block diagram illustrating an apparatus for providing an advertisement platform according to an embodiment.
2 is a flowchart illustrating a method for providing an advertisement platform according to an embodiment.
3 to 5 are exemplary views for explaining a method of providing an advertisement platform.

Hereinafter, various embodiments will be described in detail with reference to the accompanying drawings. The embodiments described below may be modified and implemented in various different forms. In order to more clearly describe the characteristics of the embodiments, detailed descriptions of matters widely known to those of ordinary skill in the art to which the following embodiments belong are omitted. And, in the drawings, parts not related to the description of the embodiments are omitted, and similar reference numerals are attached to similar parts throughout the specification.

Throughout the specification, when a component is said to be "connected" with another component, it includes not only the case where it is 'directly connected' but also the case where it is 'connected with another component in between'. In addition, when a component "includes" a component, it means that other components may be further included, rather than excluding other components, unless otherwise stated.

Hereinafter, embodiments will be described in detail with reference to the accompanying drawings.

However, before explaining this, the meaning of the terms used below is first defined.

An 'advertiser' is a subject who requests advertisement production to promote a product or service.

‘Advertising content’ is content that includes information to promote products or services to general consumers, and may consist of images, videos, or sounds.

In addition to the terms defined above, terms that require explanation will be separately explained below.

1 is a configuration diagram for explaining an advertisement platform providing apparatus 10 according to an embodiment.

The advertisement platform providing apparatus 10 may be implemented as an electronic terminal or may be implemented as a server-client system, and the system may include at least one electronic terminal.

Such an electronic terminal may be implemented as a computer, a portable terminal, a television, a wearable device, etc. that can be connected to a remote server through the network N or connectable to other terminals and servers. Here, the computer includes, for example, a laptop, a desktop, and a laptop equipped with a web browser, and the portable terminal is, for example, a wireless communication device that ensures portability and mobility. , PCS (Personal Communication System), PDC (Personal Digital Cellular), PHS (Personal Handyphone System), PDA (Personal Digital Assistant), GSM (Global System for Mobile communications), IMT (International Mobile Telecommunication)-2000, CDMA (Code) All kinds of handhelds such as Division Multiple Access)-2000, W-Code Division Multiple Access (W-CDMA), Wireless Broadband Internet (Wibro), Smart Phone, Mobile Worldwide Interoperability for Microwave Access (WiMAX), etc. It may include a (Handheld)-based wireless communication device. In addition, the television may include IPTV (Internet Protocol Television), Internet TV (Internet Television), terrestrial TV, cable TV, and the like. Furthermore, the wearable device is, for example, a type of information processing device that can be worn directly on the human body, such as watches, glasses, accessories, clothes, shoes, etc. can be connected with

Referring to FIG. 1 , an apparatus for providing an advertisement platform 10 according to an embodiment may include an input/output unit 110 , a control unit 120 , a communication unit 130 , and a memory 140 .

The input/output unit 110 may include an input unit for receiving an input from a user, and an output unit for displaying information such as a result of a job or the state of the advertisement platform providing apparatus 10 . For example, the input/output unit 110 may include an operation panel for receiving a user input and a display panel for displaying a screen.

Specifically, the input unit may include devices capable of receiving various types of user input, such as a keyboard, a physical button, a touch screen, a camera, or a microphone. In addition, the output unit may include a display panel or a speaker. However, the present invention is not limited thereto, and the input/output unit 110 may include a configuration supporting various input/output.

The control unit 120 controls the overall operation of the advertisement platform providing apparatus 10, and may include a processor such as a CPU. The controller 120 may control other components included in the advertisement platform providing apparatus 10 to perform an operation corresponding to a user input received through the input/output unit 110 .

For example, the controller 120 may execute a program stored in the memory 140 , read a file stored in the memory 140 , or store a new file in the memory 140 .

The control unit 120 may obtain advertisement content from an advertisement producer.

To this end, the controller 120 may generate an account of the advertisement producer by obtaining personal information from the advertisement producer according to an embodiment.

For example, the control unit 120 may obtain personal information such as account information, name, and contact information for receiving advertisement fee payment from an advertisement producer, and may create an account of the advertisement producer in which the personal information is input.

In addition, the control unit 120 may obtain advertisement content from an advertisement producer logged into the account.

Prior to this, the control unit 120 may obtain an advertisement request from an advertiser, and may provide the obtained advertisement request to an advertisement producer.

In addition, the control unit 120 may display a list including companies, products or services, etc., which are advertisers who have requested advertisement content production from the advertisement producer, and may receive a selection from the advertisement producer to produce an advertisement, and provide information about the advertiser. can provide

For example, the control unit 120 may provide a search function to the advertisement producer to search for an advertiser, and when an advertiser is selected by the advertisement producer, an article that is information about the advertiser, other advertisement contents, images, and images of the advertiser Or at least one of a pamphlet may be provided.

To this end, the controller 120 may obtain and store information from the advertiser or collect it through crawling.

In addition, according to an embodiment, the controller 120 may provide a production interface for producing advertisement content to the advertisement producer.

For example, the control unit 120 may provide an advertisement producer with a production interface including a video editing or image editing function capable of producing an advertisement, and may provide an image, video, or sound source that can be used for advertisement content.

Thereafter, the controller 120 may obtain advertisement contents from an advertisement producer, and may obtain a plurality of advertisement contents for the same advertiser from other advertisement producers different from the advertisement producer.

In addition, the control unit 120 may group and store the plurality of obtained advertisement contents according to the category of the advertiser, and may provide the stored advertisement contents to the user.

For example, the control unit 120 may provide the advertisement content obtained from at least one advertisement producer by posting it in the form of a thumbnail on a web page so that the user can view it online.

Alternatively, for example, the control unit 120 may post advertisement content grouped according to the advertiser according to the advertiser and provide it to the user.

In this case, the control unit 120 may provide a means for purchasing a product corresponding to the advertisement contents to the user together with the advertisement contents.

According to an embodiment, the controller 120 may display a purchasing means through which the user can purchase an advertisement target of the advertisement contents on a separate layer overlapping the layer on which the advertisement contents are provided.

For example, the controller 120 may display a URL address that can be connected to a site that sells a product advertised in the advertisement content on a separate layer.

In addition, according to an embodiment, the controller 120 may count the number of times of viewing the advertisement content based on the viewing behavior of the user who views the advertisement content.

For example, the controller 120 may measure the time the user views the advertisement content, and may count the number of times the advertisement content is viewed when the user watches the advertisement content over a preset time.

Alternatively, for example, the control unit 120 may count the number of views of the advertisement content when a comment on the advertisement content or an answer to a query is written.

And, for example, if an additional user input does not occur in the user's terminal while the advertisement contents are being provided, the control unit 120 may count the number of views of the advertisement contents.

In addition, the control unit 120 may provide an advertisement fee to the advertisement producer.

According to one embodiment, the control unit 120 may provide an advertisement cost to the advertisement producer for advertisement content satisfying a preset condition.

For example, when the number of times a user views an advertisement content exceeds a preset number of 100 times, the control unit 120 may provide an advertisement producer with 10,000 won per one time as an advertisement fee.

Alternatively, for example, the control unit 120 may provide 1% of the amount of the product or service purchased by the consumer through the purchasing means included in the advertisement content to the advertisement producer as an advertisement fee.

According to another embodiment, the control unit 120 may provide an advertisement fee only to an advertisement producer of advertisement contents selected according to a preset condition among a plurality of advertisement contents for the same advertiser.

For example, the control unit 120 may select the advertisement content having the highest number of views from among the plurality of advertisement contents grouped for the same advertiser or may select the advertisement contents with the most comments.

Alternatively, for example, the control unit 120 may select the advertisement content with the greatest number of clicks on the purchase means provided with the advertisement content from among a plurality of advertisement contents grouped for the same advertiser.

In this way, in order to provide an advertisement fee to the advertisement producer, the control unit 120 may request an advertisement fee from the advertiser when the number of viewing times of the advertisement produced by the advertisement producer exceeds a preset number of times.

For example, if the advertisement producer for Company A exceeds the preset number of viewings of 1000 times, the advertisement producer may request an advertisement fee from Company A, and the control unit 120 obtains an advertisement fee from Company A and pays the advertisement fee to the advertisement producer. can provide

In this case, the control unit 120 may analyze the advertisement content produced by the advertisement producer and determine whether to provide the advertisement fee based on the advertisement direction of the advertisement content.

To this end, the controller 120 may identify whether phrases, music, images, etc. included in the advertisement contents are positive or negative advertisements for goods or services advertised in the advertisement contents.

For example, the controller 120 can identify an image included in the advertisement content, search for an image similar to or identical to the image on the Internet, and analyze the title and comment of a post on which the image is posted. It is possible to identify the direction of advertising content by identifying whether it is positive for a product or service.

Alternatively, for example, the control unit 120 may identify whether the advertisement is positive or slanderous to the advertiser based on a phrase included in the advertisement content or a user's comment on the advertisement content.

And if it is identified that the advertisement direction of the advertisement content is not positive for the advertisement target, the control unit 120 may not provide an advertisement fee to the advertisement producer, and may delete the advertisement or delete the advertisement producer's account.

On the other hand, if it is identified that the advertisement direction of the advertisement content is positive for the advertiser, the control unit 120 may determine to provide the advertisement fee to the advertisement producer.

In addition, the control unit 120 may provide advertisement content to the advertiser.

For example, the control unit 120 may provide the advertiser with the advertisement content with the highest viewing frequency among the advertisement contents for the advertiser's advertisement target.

In addition, the control unit 120 may provide the advertiser with information about an advertisement producer who has produced advertisement content.

For example, the control unit 120 may provide the advertiser with information about the advertisement producer for advertisement content for which a predetermined number of times or more than a predetermined amount of purchase has occurred.

Through this, advertisement producers can get an opportunity to produce advertisement content, and advertisers can produce advertisements recognized by users at low cost while being inexpensive.

Meanwhile, the controller 120 may tag the advertisement content and provide a search function for information related to the advertisement content using the tag.

For example, the controller 120 may tag cosmetics or product names as tags for cosmetic advertisement content. In addition, the control unit 120 provides the user with advertisement content matching the tag searched by the user, or controls the number of times of use of the advertisement contents, the number of purchases through the advertisement contents, the purchase amount through the advertisement contents, the advertisement cost provided for the advertisement contents, and the like. information can be provided.

By tagging advertisement contents in this way, it is possible for advertisers, advertisement producers, or users to easily check advertisement costs and advertisement effects of advertisement contents by using the tags.

Meanwhile, the communication unit 130 may perform wired/wireless communication with other devices or networks. To this end, the communication unit 130 may include a communication module that supports at least one of various wired and wireless communication methods. For example, the communication module may be implemented in the form of a chipset.

The wireless communication supported by the communication unit 130 may be, for example, Wireless Fidelity (Wi-Fi), Wi-Fi Direct, Bluetooth, Ultra Wide Band (UWB), or Near Field Communication (NFC). In addition, the wired communication supported by the communication unit 130 may be, for example, USB or High Definition Multimedia Interface (HDMI).

Various types of data such as files, applications, and programs may be installed and stored in the memory 140 . The controller 120 may access and use data stored in the memory 140 , or may store new data in the memory 140 . Also, the controller 120 may execute a program installed in the memory 140 . Referring to FIG. 1 , an advertisement providing application for performing an advertisement providing method may be installed in the memory 140 .

The memory 140 may store the advertisement obtained by the control unit 120 from the advertisement producer.

2 is a flowchart for explaining an advertisement providing method according to an embodiment.

The method for providing an advertisement platform according to the embodiment shown in FIG. 2 includes steps that are time-series processed in the apparatus 10 for providing an advertisement platform shown in FIG. 1 . Therefore, even if omitted below, the contents described above with respect to the advertisement platform providing apparatus 10 shown in FIG. 1 may also be applied to the advertisement platform providing method according to the embodiment shown in FIG. 2 .

3 to 5 will be described below with reference to FIG. 2 . 3 to 5 are exemplary views for explaining a method for providing an advertisement platform according to an embodiment, and shows an example of a screen of a user terminal on which advertisement content provided by the advertisement platform providing apparatus 10 is displayed.

First, the advertisement platform providing apparatus 10 may obtain and post advertisement content from an advertisement producer (S2001).

To this end, the advertisement platform providing apparatus 10 may provide an advertisement producer with a production interface for production of advertisement content.

For example, the advertisement platform providing apparatus 10 may provide functions such as video editing or image editing through a production interface so that an advertisement producer can produce advertisement content online.

In addition, the advertisement platform providing apparatus 10 may provide an advertisement target or advertiser who has requested to produce advertisement content, and may receive any one selected from the advertisement producer.

For example, the advertisement platform providing device 10 may provide cosmetics or mobile phones as an advertisement target requested to produce advertisement contents, and select any one as an advertisement target of advertisement contents to be produced by an advertisement producer among the provided advertisement targets. can receive

In this case, the advertisement platform providing apparatus 10 may provide a search function together so that an advertisement producer can search for an advertisement target.

In addition, the advertisement platform providing apparatus 10 may obtain advertisement contents from an advertisement producer, and may publish the obtained advertisement contents online.

For example, the advertisement platform providing apparatus 10 may group advertisement contents by the same advertiser and post advertisement contents obtained from a plurality of advertisement producers in the form of thumbnails.

3 is an exemplary diagram illustrating a web page on which advertisement content is displayed. Referring to this, the advertisement platform providing apparatus 10 may obtain advertisement contents 305, 306, 307 for the same advertisement target from a plurality of advertisement producers 302, 303, 304, respectively, and list the obtained advertisement contents in the form of thumbnails to form a web page ( 301) can be posted.

And when the user selects at least one advertisement content from among the at least one advertisement content listed through the web page, the advertisement platform providing apparatus 10 may provide the selected advertisement content to the user.

For example, the advertisement platform providing apparatus 10 may provide an image, which is the selected advertisement content, to the user terminal in a streaming manner.

4 is an exemplary diagram illustrating a state in which advertisement content is provided to a user. Referring to this, when the advertisement platform providing apparatus 10 receives the thumbnail 401 selected from the user, the advertisement content 402 of the selected thumbnail 401 may be provided to the user by streaming.

In this case, the advertisement platform providing apparatus 10 may provide the user with a means of purchasing the advertisement target of the advertisement contents together with the advertisement contents provided to the user together with the advertisement contents.

For example, the advertisement platform providing apparatus 10 may display a URL address for purchasing cosmetics, which is an advertisement target of the advertisement contents, in one area of the advertisement contents by overlapping the advertisement contents displayed on the user terminal.

Referring to FIG. 4 , the advertisement platform providing apparatus 10 may provide a purchase button 403 as a purchasing means for purchasing an advertisement target by overlapping the advertisement content 402 provided to the user.

And when the user clicks on the URL address, the advertisement platform providing device 10 may connect to a site where the advertisement target can be purchased.

For example, the advertisement platform providing apparatus 10 may search for an online shopping site stored in the user terminal, and may connect the user to an advertisement target sales page in the recently visited online shopping.

Thereafter, the advertisement platform providing apparatus 10 may count the number of viewings for the published advertisement content (S2002).

That is, the advertisement platform providing apparatus 10 may count the number of times of viewing the advertisement content based on the viewing behavior of the user who views the advertisement content.

For example, the advertisement platform providing apparatus 10 may count the number of views of the advertisement content only when the advertisement content is viewed for 15 seconds or more, which is a preset time.

Or, for example, the advertisement platform providing apparatus 10 may count the number of views of the advertisement content based on the number of clicks on the purchase means provided together with the advertisement content.

Referring to FIG. 4 , the advertisement platform providing apparatus 10 may count the number of views when the reproduction time 404 of the advertisement content 402 is 5 seconds or more.

In addition, the advertisement platform providing apparatus 10 may provide an advertisement fee to an advertisement producer of the advertisement content satisfying a preset condition (S2003).

According to an embodiment, the advertisement platform providing apparatus 10 may provide an advertisement fee to an advertisement producer when the number of viewing times of advertisement content exceeds a preset number of times.

For example, the advertisement platform providing apparatus 10 may provide 100 won per one time as an advertisement fee to the advertisement producer when the number of viewing times of the advertisement content exceeds 100 times.

According to another embodiment, the advertisement platform providing apparatus 10 may provide an advertisement fee to an advertisement producer when the number of users who have purchased an advertisement target through advertisement content exceeds a preset number.

For example, if the number of users who purchased cosmetics targeted for advertising through the purchasing means provided together through the advertising content exceeds 20, the advertising platform providing device 10 pays 5% of the sales amount of cosmetics to the advertising producer as advertising expenses. can provide

5 is an exemplary diagram illustrating a screen on which an advertisement fee provided for each advertisement content is displayed. Referring to FIG. 5 , the advertisement platform providing device 10 may provide an advertisement fee based on the number of viewings for each advertisement content, and the number of viewing exceeds the preset number of 20 times, which is an excess of 1 for advertisement content 501 . An advertisement fee of 100 won per episode may be provided, and the advertisement fee may not be provided for the advertisement content 502 whose viewing frequency does not exceed 20 times.

As described above, by counting the number of views of the advertisement contents only for the situation in which the advertisement effect is generated through the advertisement contents, the advertisement cost can be set according to the advertisement effect.

At this time, the advertisement platform providing apparatus 10 may selectively analyze the advertisement content, and determine whether to provide the advertisement cost based on the advertisement direction for the advertisement target of the advertisement content.

To this end, the advertisement platform providing apparatus 10 may analyze the advertisement content, for example, may analyze the image or phrase included in the advertisement content to identify whether negative words are included.

For example, when the wording of the advertisement content includes a word with a negative direction to the advertisement target, such as 'hype, no efficacy' for the cosmetic product as the advertisement target, the advertisement platform providing device 10 provides the advertisement cost to the advertisement producer. may not be provided.

Or, for example, if a word in a positive direction such as 'recommendation' is included in the title of a post on which an image similar to or identical to an image included in the advertisement content is included, the advertisement platform providing device 10 provides an advertisement fee to the advertisement producer. can provide

Referring to FIG. 5 , the advertisement platform providing apparatus 10 may analyze a phrase included in the advertisement content 503 , and 'vinty' 504 included in the advertisement content 503 is a negative word for the advertisement target. It can be identified, and even if the number of views 505 is 1000, it may not provide an advertisement fee.

In this way, it is possible to provide advertising expenses to an advertisement producer who has produced advertisement content serving as an advertisement.

On the other hand, the advertisement platform providing apparatus 10 may tag the advertisement content. For example, the advertisement platform providing apparatus 10 may tag the advertisement content with the name of the advertiser or advertisement target selected by the advertisement producer as a tag.

In addition, the advertisement platform providing apparatus 10 may search and provide information on advertisement content using a tag.

For example, when receiving a tag input from the user, the advertisement platform providing device 10 provides information about the advertisement content matched to the input tag, the advertisement cost of the advertisement content, the user's purchase amount for the advertisement target of the advertisement content, etc. can

The term '~ unit' used in the above embodiments means software or hardware components such as field programmable gate array (FPGA) or ASIC, and '~ unit' performs certain roles. However, '-part' is not limited to software or hardware. '~unit' may be configured to reside on an addressable storage medium or may be configured to refresh one or more processors. Thus, as an example, '~' denotes components such as software components, object-oriented software components, class components, and task components, and processes, functions, properties, and procedures. , subroutines, segments of program patent code, drivers, firmware, microcode, circuitry, data, databases, data structures, tables, arrays, and variables.

Functions provided in components and '~ units' may be combined into a smaller number of components and '~ units' or separated from additional components and '~ units'.

In addition, components and '~ units' may be implemented to play one or more CPUs in a device or secure multimedia card.

The advertisement platform providing method according to the embodiment described with reference to FIG. 2 may also be implemented in the form of a computer-readable medium for storing instructions and data executable by a computer. In this case, the instructions and data may be stored in the form of program codes, and when executed by the processor, a predetermined program module may be generated to perform a predetermined operation. In addition, computer-readable media can be any available media that can be accessed by a computer, and includes both volatile and nonvolatile media, removable and non-removable media. In addition, the computer-readable medium may be a computer recording medium, which is a volatile and non-volatile and non-volatile embodied in any method or technology for storage of information such as computer-readable instructions, data structures, program modules, or other data. It may include both volatile, removable and non-removable media. For example, the computer recording medium may include magnetic storage media such as HDD and SSD, optical recording media such as CD, DVD and Blu-ray disc, or accessible through a network. It may be a memory included in the server.

Also, the method for providing an advertisement platform according to the embodiment described with reference to FIG. 2 may be implemented as a computer program (or computer program product) including instructions executable by a computer. The computer program includes programmable machine instructions processed by a processor, and may be implemented in a high-level programming language, an object-oriented programming language, an assembly language, or a machine language. . In addition, the computer program may be recorded in a tangible computer-readable recording medium (eg, a memory, a hard disk, a magnetic/optical medium, or a solid-state drive (SSD), etc.).

Accordingly, the advertisement platform providing method according to the embodiment described with reference to FIG. 2 can be implemented by executing the computer program as described above by the computing device. The computing device may include at least a portion of a processor, a memory, a storage device, a high-speed interface connected to the memory and the high-speed expansion port, and a low-speed interface connected to the low-speed bus and the storage device. Each of these components is connected to each other using various buses, and may be mounted on a common motherboard or mounted in any other suitable manner.

Here, the processor may process a command within the computing device, such as for displaying graphic information for providing a Graphical User Interface (GUI) on an external input or output device, such as a display connected to a high-speed interface, for example. Examples are instructions stored in memory or a storage device. In other embodiments, multiple processors and/or multiple buses may be used with multiple memories and types of memory as appropriate. In addition, the processor may be implemented as a chipset formed by chips including a plurality of independent analog and/or digital processors.

Memory also stores information within the computing device. As an example, the memory may be configured as a volatile memory unit or a set thereof. As another example, the memory may be configured as a non-volatile memory unit or a set thereof. The memory may also be another form of computer readable medium such as, for example, a magnetic or optical disk.

In addition, the storage device may provide a large-capacity storage space to the computing device. A storage device may be a computer-readable medium or a component comprising such a medium, and may include, for example, devices or other components within a storage area network (SAN), a floppy disk device, a hard disk device, an optical disk device, Alternatively, it may be a tape device, a flash memory, or other semiconductor memory device or device array similar thereto.

The above-described embodiments are for illustration, and those of ordinary skill in the art to which the above-described embodiments pertain can easily transform into other specific forms without changing the technical idea or essential features of the above-described embodiments. You will understand. Therefore, it should be understood that the above-described embodiments are illustrative in all respects and not restrictive. For example, each component described as a single type may be implemented in a distributed manner, and likewise components described as distributed may also be implemented in a combined form.

The scope to be protected through this specification is indicated by the claims described below rather than the above detailed description, and should be construed to include all changes or modifications derived from the meaning and scope of the claims and their equivalents. .

10: Advertisement platform providing device
110: input/output unit
120: control unit
130: communication department
140: memory

Claims (16)

An apparatus for providing an advertisement platform in an open market method, comprising:
Obtaining and posting advertising content from an advertising producer, and providing an advertising fee to an advertising producer of the advertising content based on the viewing behavior of a user who views the posted advertising content, and analyzing the content included in the advertising content, In addition to the content included in the content, the user's comments on the content included in the advertising content and the content of other posts including images included in the advertising content are additionally analyzed to determine the advertising direction for the advertising target of the advertising content. a control unit that identifies as positive or negative, and determines that an advertisement fee is provided to an advertisement producer of the advertisement content only when the advertisement direction is identified as positive; and
a memory for storing the advertisement content;
The control unit is
When it is decided to provide a purchasing means for the advertisement target of the advertisement content to the user who views the advertisement content together with the advertisement content, and to provide an advertisement fee to the advertisement producer of the advertisement content, the user who watches the advertisement content An apparatus for providing an advertisement platform for providing an advertisement cost corresponding to the purchase amount of the advertisement target through a purchasing means as an advertisement cost to an advertisement producer of the advertisement content.
delete The method of claim 1,
The control unit is
Advertisement platform providing apparatus that provides a production interface for producing the advertisement content to the advertisement producer.
delete delete The method of claim 1,
The control unit is
An apparatus for providing an advertisement platform for providing the advertisement contents to an advertiser corresponding to an advertisement target of the advertisement contents. delete In the method of providing an advertisement platform of an open market method performed by an advertisement platform providing apparatus,
obtaining and posting advertisement content from an advertisement producer; and
Comprising the step of providing an advertisement fee to an advertisement producer of the advertisement contents based on the viewing behavior of the user who views the posted advertisement contents,
The step of obtaining and posting the advertisement content includes:
providing a purchasing means for the advertisement target of the advertisement contents to a user who views the advertisement contents together with the advertisement contents;
The step of providing the advertising fee,
Analyze the content included in the advertisement content, and additionally analyze the contents of other posts including comments on the content included in the advertising content and images included in the advertising content along with the content included in the advertising content , identifying an advertisement direction for an advertisement target of the advertisement contents as positive or negative, and determining that an advertisement fee is provided to an advertisement producer of the advertisement contents only when the advertisement direction is identified as positive; and
When it is decided to provide an advertisement fee to the advertisement producer of the advertisement content, an advertisement fee corresponding to the amount a user viewing the advertisement content purchases the advertisement object through the purchasing means is provided to the advertisement producer of the advertisement content as an advertisement fee Advertisement platform providing method comprising the step of. 9. The method of claim 8,
The step of obtaining and posting the advertisement content includes:
Comprising the step of obtaining and posting advertisement content from another advertisement producer different from the advertisement producer, the method for providing an advertisement platform. 9. The method of claim 8,
The method of providing the advertising platform,
Further comprising the step of providing a production interface for producing the advertising content to the advertising producer, advertising platform providing method.
delete delete 9. The method of claim 8,
The method of providing the advertising platform,
Further comprising the step of providing the advertisement contents to an advertiser corresponding to the advertisement target of the advertisement contents, an advertisement platform providing method. delete A computer-readable recording medium in which a program for performing the method according to claim 8 is recorded. A computer program stored in a medium to perform the method according to claim 8, performed by the advertising platform providing device.

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