KR102059678B1 - System and method for advertisement - Google Patents

Abstract

The advertisement system according to the present invention includes a first advertisement manager that provides an advertisement to a user terminal through a first advertisement means, a user manager that stores selection information of the user terminal for the advertisement, and the user terminal according to the selection information. And a second advertisement manager for providing the advertisement again through a second advertisement means different from the first advertisement means.

Description

Advertising system and advertising method {SYSTEM AND METHOD FOR ADVERTISEMENT}

The present invention relates to an advertising system and an advertising method.

Due to the increase in the use of the Internet, advertising through the Internet has emerged as a powerful advertising means. For example, advertisement through the Internet may be performed by using a display advertisement in which an advertising service provider displays a banner advertisement on a website, a local advertisement exposing advertisement information on a map through a map providing service, and a search word input by a user. It may be formed in various forms such as keyword advertising, which is an advertisement technique for exposing advertisements of related companies.

Internet users who receive such advertisements often do not make purchases about advertisements even when they click on the advertisements and enter the webpage provided by the advertisements, and often exit after the user clicks on the advertisements.

As such, when a user leaves before a user action such as a purchase is made, the advertisement method according to the prior art requires planting scripts on the target site in order to bring the user back into the corresponding advertisement, but the scripts may collide with each other. There was an inconvenience that planting scripts should be preceded.

The technical problem to be achieved by the present invention is to provide a customized advertisement according to the behavior history of the user who received the advertisement through the Internet to induce the user to re-introduce the user when the user leaves the site during the advertisement reading.

According to an embodiment of the present invention, an advertisement system includes a first advertisement manager that provides an advertisement to a user terminal through a first advertisement means, a user manager that stores selection information of the user terminal with respect to the advertisement, and the selection information. Accordingly, the second advertisement management unit provides the user terminal with the advertisement again through a second advertisement means different from the first advertisement means.

The selection information may include at least one of information about the user terminal, an advertisement material representing the advertisement, and landing page address information associated with the advertisement material.

The first advertising means may comprise a shopping advertisement.

The second advertising means may comprise a display advertisement.

The second advertisement manager may provide the advertisement when the user terminal visits a web page provided by the advertisement system again.

An advertisement method according to another embodiment of the present invention is a method in which an advertisement system provides an advertisement to a user terminal, the method comprising providing the advertisement to the user terminal through a first advertisement means, selection information of the user terminal with respect to the advertisement. And receiving the advertisement back to the user terminal through a second advertisement means according to the selection information.

The second advertising means may be different from the first advertising means.

The first advertising means may comprise a shopping advertisement and the second advertising means may comprise a display advertisement.

The providing of the advertisement again through the second advertisement means may be performed when the user terminal visits a web page provided by the advertisement system again.

The receiving of the selection information may be performed when the user terminal clicks on the advertisement provided through the first advertisement means.

The selection information may include at least one of information about the user terminal, an advertisement material representing the advertisement, and landing page address information associated with the advertisement material.

An advertisement system according to another embodiment of the present invention is a system for providing advertisements to a user terminal. The advertisement system is connected to a memory, a storage device, and the memory and the storage device, and loads and executes a function implemented in the storage device. And a processor configured to provide the advertisement to the user terminal through a first advertisement means, and after the user terminal clicks the advertisement, provide the advertisement to the user terminal with the second advertisement means. Provide again through.

According to the present invention, by re-providing the corresponding advertisement according to the advertisement selection history of the user who received the advertisement through the Internet, when the user leaves the corresponding site while viewing the advertisement, the user may be introduced again to increase the effect of the advertisement. .

1 is a block diagram illustrating an environment in which an advertisement system operates according to an embodiment of the present invention.
2 is a block diagram of an advertising system according to an embodiment of the present invention.
3 is a flowchart of an advertisement method according to another embodiment of the present invention.
4 is an example of a creative material according to an embodiment of the present invention.
5 is an example of a screen on which an advertisement is provided according to an embodiment of the present invention.
6 is another example of a screen on which an advertisement is provided according to another embodiment of the present invention.

DETAILED DESCRIPTION Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art may easily implement the present invention. As those skilled in the art would realize, the described embodiments may be modified in various different ways, all without departing from the spirit or scope of the present invention. In the drawings, parts irrelevant to the description are omitted in order to clearly describe the present invention, and like reference numerals designate like parts throughout the specification.

Throughout the specification, when a part is said to "include" a certain component, it means that it can further include other components, without excluding other components unless specifically stated otherwise. In addition, the terms “… unit”, “… unit”, “module”, etc. described in the specification mean a unit that processes at least one function or operation, which may be implemented by hardware or software or a combination of hardware and software. have.

With reference to the drawings will be described in detail with respect to the advertising system and advertising method according to an embodiment of the present invention.

The advertisement management system 100 is a server that receives an advertisement bid for a search word from the advertiser terminal 300, determines an advertisement to be exposed, and provides an advertisement to the user terminal 200. The past advertisement execution history of the advertiser terminal 300 is provided. Based on the calculation of the advertising execution efficiency and recommends an alternative search term that satisfies the advertising effect to the advertiser terminal 300 having an advertisement execution efficiency of a predetermined level or less.

Here, the advertiser terminal 300 is an apparatus in which an advertiser connects to and communicates with the advertisement management system 100 through a network, for example, a computer, a personal digital assistant (PDA), a mobile communication terminal, and a television (television). Various communication devices such as TV, etc. may be used.

In addition, the user terminal 200 is a device in which a user receiving an advertisement accesses and communicates with the advertisement management system 100 through a network. For example, a computer, a personal digital assistant (PDA), and a mobile communication terminal are provided. And various communication devices such as television (television, TV) can be used.

Now, an advertisement system according to an embodiment of the present invention will be described in detail.

1 is a block diagram illustrating an environment in which an advertisement system operates according to an embodiment of the present invention.

Referring to FIG. 1, the advertisement system 100 provides the advertisement material selected by the advertiser terminal 300 to the user terminal 200 and the same advertisement to the user terminal 200 according to the selection history of the user terminal 200. It is a server that provides the material through other advertising means.

The user terminal 200 is a device for a user to access and communicate with a web page provided by the advertisement system 100 or the advertisement system 100 through a network, and the advertiser terminal 300 is provided on the web page provided by the advertisement system 100. ) Is included. As the user terminal 200, various communication devices such as a computer, a personal digital assistant (PDA), a mobile communication terminal, and a television (television, TV) may be used.

In addition, the advertiser terminal 300 is an apparatus in which an advertiser connects to and communicates with the advertisement system 100 through a network. For example, various communication devices such as a computer, a personal digital assistant, a mobile communication terminal, and a television may be used.

Now, the advertisement system 100 will be described in detail with reference to FIG. 2.

2 is a block diagram of an advertising system according to an embodiment of the present invention.

Referring to FIG. 2, the advertisement system 100 includes a first advertisement manager 110, a receiver 120, a user manager 130, and a second advertisement manager 140.

The first advertisement manager 110 registers the advertisement of the advertiser from the advertiser terminal 300 and provides the corresponding advertisement to the user terminal 200 through the first advertisement means to execute the advertisement. In this case, the first advertising means may be any one of the types of advertisements through the Internet, in particular, a shopping advertisement provided through a shopping box.

The receiver 120 receives selection information regarding an advertisement selected by the user terminal 200 from among advertisements provided to the user terminal 200. For example, the user terminal 200 receives information on which advertisement is selected from among a plurality of advertisements provided through the shopping box. In detail, the receiver 120 may distinguish the user terminal 200 by receiving an identity key of the user terminal 200.

The user manager 130 receives the selection information of the user terminal 200 from the receiver 120, and stores the corresponding user terminal 200 information and the corresponding advertisement information. In this case, the advertisement information includes an advertisement material representing advertisement content for the corresponding advertisement target, landing page address information connected to the advertisement material, and the like.

The second advertisement manager 140 provides an advertisement to the user terminal 200 through the second advertisement means based on the information stored by the user manager 130. The second advertising means is an advertising means different from the first advertising means as one of the kinds of advertisements through the Internet, and in particular, may be a display advertisement displaying an advertisement in the form of a banner on a web site. That is, when the user terminal 200 that selects the advertisement provided through the first advertisement manager 110 accesses a web page provided by the advertisement system 100, the second advertisement manager 140 may notify the user terminal 100. Serve the same ad again. In addition, the web page provided by the advertisement system 100 may be the same as the web page connected when the user terminal 200 receives an advertisement from the first advertisement management unit 110, or may be a web page derived therefrom. .

As described above, according to an exemplary embodiment of the present invention, the advertiser terminal 300 may register an advertisement in the first advertisement means without registering its own advertisement in the two advertisement means. The retargeting advertisement may be executed to the user terminal 200 through the second advertisement means which is another advertisement means. This can increase the advertising effect.

3 to 6 will be described in detail with respect to the advertising method according to another embodiment of the present invention.

3 is a flowchart of an advertisement method according to another embodiment of the present invention, FIG. 4 is an example of a creative material according to an embodiment of the present invention, and FIG. 5 is an advertisement provided according to an embodiment of the present invention. 6 is an example of a screen, and FIG. 6 is another example of a screen provided with an advertisement according to another exemplary embodiment of the present invention.

Referring to FIG. 3, the advertiser terminal 300 accesses the advertisement system 100 and applies for a desired advertisement (S310). In this case, the advertiser terminal 300 may transmit an advertisement material representing the target to be advertised to the advertisement system 100, and the advertisement material may be an image as illustrated in FIG. 4. However, the creative material is not limited thereto, and may be various media such as text, image, and video.

The advertisement system 100 registers and stores an advertisement received from the advertiser terminal 300 (S320). That is, the advertisement system 100 registers the advertisement material as shown in FIG. 4 selected by the advertiser terminal 300 with respect to the advertisement target.

The advertisement system 100 provides the user terminal 200 with the advertisement requested by the advertiser terminal 300 through the first advertisement means (S330). For example, the advertisement is performed by posting the creative 53 as shown in FIG. 4 through the first advertisement means such as the shopping advertisement 52 on the web page 51 provided by the advertisement system 100 as shown in FIG. 5. . The user terminal 200 may be provided with an advertisement by accessing the web page shown in FIG. 5 and viewing the creative material 53.

The user terminal 200 transmits selection information on the advertisement to the advertisement system 100 (S340). That is, the user terminal 200 reads the advertisement in detail by clicking a specific creative 53 provided in the accessed web page, and transmits information about which advertisement the user terminal 200 has clicked to the advertisement system 100. do.

The advertisement system 100 stores selection information of the user terminal 200 (S350). In this case, the selection information includes corresponding user terminal 300 information and selected advertisement information.

Thereafter, the user terminal 200 accesses a web page provided by the advertisement system 100 again (S360). Then, the advertisement system 100 provides the advertisement selected by the corresponding user terminal 200 based on the stored selection information again through the second advertisement means (S370). For example, as shown in FIG. 6, the advertisement material 53 is posted on the display advertisement area 61, which is a different advertising means than the shopping box as shown in FIG. 5, to perform an advertisement.

As described above, according to an exemplary embodiment of the present invention, the user terminal 200 provides the advertisement selected in the shopping box to the corresponding user terminal 200 again in the display advertisement, even when the user terminal 200 is detached while viewing the advertisement. Retarget advertising can be executed. The user terminal 200 may be provided with the advertisement with high attention by receiving the advertisement that he / she is interested in once again, and may induce the escaped user terminal 200 into the corresponding advertisement again.

At least some of the functions of the advertisement system and the advertisement method according to the embodiment of the present invention described above may be implemented in hardware or software coupled to the hardware. Hereinafter, an embodiment in which an advertisement system is coupled to a computer system will be described in detail with reference to FIG. 7.

FIG. 7 is a schematic diagram of an advertisement system 1000 according to another embodiment of the present invention, wherein the first advertisement manager 110, the receiver 120, the user manager 130, and the second advertisement manager 140 are described above. Represents a system that can be used to perform at least some of its functions

Referring to FIG. 7, the advertisement system 1000 may include a processor 1110, a memory 1120, at least one storage device 1130, an input / output (I / O) interface 1140, and a network interface 1150. ).

The processor 1110 may be implemented with a central processing unit (CPU), other chipsets, microprocessors, or the like. The memory 1120 may be a medium such as RAM, such as dynamic random access memory (DRAM), rambus DRAM (RDRAM), synchronous DRAM (SDRAM), static RAM (SRAM), or the like. It can be implemented as. The storage device 1130 may include a hard disk, a compact disk read only memory (CD-ROM), a CD rewritable (CD-RW), a digital video disk ROM (DVD-ROM), a DVD-RAM, and a DVD-RW disk. The optical disk may be implemented as a permanent or volatile storage device such as an optical disk such as a blu-ray disk, a flash memory, or various types of RAM. The I / O interface 1140 also allows the processor 1110 and / or the memory 1120 to access the storage device 1130. The network interface 1150 allows the processor 1110 and / or the memory 1120 to access the network.

In this case, the processor 1110 may store a program command to implement at least some of the functions of the functions of the first advertisement manager 110, the receiver 120, the user manager 130, and the second advertisement manager 140. ), The functions of the first advertisement manager 110, the receiver 120, the user manager 130, and the second advertisement manager 140 are located in the storage device 1130, and FIGS. 1 to 6. It can be controlled to perform the operation described as.

The processor 1110, the memory 1120, the storage device 1130, the I / O interface 1140, and the network interface 1150 illustrated in FIG. 7 may be implemented in one computer or distributed in a plurality of computers. It may be implemented.

The embodiments of the present invention described above are not only implemented through the apparatus and the method, but may be implemented through a program for realizing a function corresponding to the configuration of the embodiments of the present invention or a recording medium on which the program is recorded. Such a recording medium can be executed not only in the server but also in the user terminal.

Although the embodiments of the present invention have been described in detail above, the scope of the present invention is not limited thereto, and various modifications and improvements of those skilled in the art using the basic concepts of the present invention defined in the following claims are also provided. It belongs to the scope of rights.

Claims (13)

A first advertisement manager for providing advertisements to user terminals through first advertisement means,
A user manager configured to store selection information selected by each user terminal for the advertisement provided to the user terminals as the first advertisement means, and
A second advertisement manager that provides the advertisement to the specific user terminal again through a second advertisement means different from the first advertisement means when the specific user terminal storing the selection information on the advertisement is connected;
Advertising system comprising a. In claim 1,
The selection information,
And at least one of information about the user terminal, a creative representing the advertisement, and landing page address information associated with the creative.
Advertising system. In claim 1,
The first advertising means comprises a shopping advertisement
Advertising system. In claim 1,
The second advertising means includes display advertising.
Advertising system. In claim 1,
The second advertisement manager may provide the advertisement to the second advertisement means when the specific user terminal visits the web page provided by the advertisement system again.
Advertising system. A method for providing an advertisement to user terminals by an advertising system,
Providing the advertisement to user terminals through a first advertising means,
Receiving selection information selected by each user terminal from the advertisement provided to the user terminals as the first advertisement means, and
If the specific user terminal storing the selection information on the advertisement is connected, providing the advertisement to the specific user terminal again through a second advertising means different from the first advertising means.
Advertising method comprising a. delete In claim 6,
The first advertising means comprises a shopping advertisement,
The second advertising means includes display advertising.
Advertising method. In claim 6,
The step of providing the advertisement again through the second advertising means,
When the specific user terminal visits the web page provided by the advertisement system again.
Advertising method. In claim 6,
Receiving the selection information,
When each user terminal clicks on the advertisement provided through the first advertising means
Advertising method. In claim 6,
The selection information,
And at least one of information about the user terminal, a creative representing the advertisement, and landing page address information associated with the creative.
Advertising method. delete delete

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