KR102407161B1 - TV based image display control system and method for TV based image display control - Google Patents

Abstract

An embodiment of the present invention provides an image providing controller for controlling to display a channel main image set in a TV channel on a user's TV screen according to the user's control, and a selection controller for controlling selection of one or more moving images other than the channel main image and a video display controller configured to display the video selected by the selection controller on the TV screen.

Description

TV based image display control system and TV based image display control method {TV based image display control system and method for TV based image display control }

Embodiments of the present invention relate to a TV-based video display control system and a TV-based video display control method.

With the recent development of TV technology and digital technology, various information is being delivered to viewers through TV.

For example, TV home shopping, which provides shopping information through TV, provides various information according to technological change.

Meanwhile, with the recent commercialization of digital-based digital television technology, it has become possible to provide various contents through a network such as the Internet connected to each home, and an IPTV (Internet Protocol Television) service is a representative example.

In the IPTV service, various services can be provided to IPTV service subscribers through a set-top box installed in a designated space, such as a home, among which shopping broadcasting service (or commerce broadcasting) provided through a commerce channel. may also be provided.

In the case of a commerce business operator producing a shopping broadcasting service, a commerce channel (ie, a shopping broadcasting service) may be programmed in a correspondingly granted/promised channel by paying a certain amount.

Accordingly, when the IPTV service subscriber selects a channel promised in the set-top box, the set-top box receives the commerce channel regularly scheduled for the channel and outputs it through the TV, so that the IPTV service subscriber can view the commerce channel and use the shopping broadcasting service. However, there is a limit to the delivery of various shopping information according to the user's request, and the improvement of convenience such as checking shopping information and ordering.

SUMMARY Embodiments of the present invention provide a TV-based video display control system and a TV-based video display control method that facilitate and deliver various information to a user and improve user convenience.

An embodiment of the present invention provides an image providing controller for controlling to display a channel main image set in a TV channel on a user's TV screen according to the user's control, and a selection controller for controlling selection of one or more moving images other than the channel main image and a video display controller configured to display the video selected by the selection controller on the TV screen.

In the present embodiment, the selection control unit may include a selection input control unit that recognizes a user's selection input and controls to display video information.

In the present embodiment, the video display control unit may display a selection area formed so that a user's selection is inputted on the TV screen, and control the video to be displayed according to the input to the selection area.

Another embodiment of the present invention provides an image providing control step of controlling a channel main image set in a TV channel to be displayed on a user's TV screen according to the user's control, and selecting to control selection of one or more moving images other than the channel main image It may include a TV-based video display control method including a control step and a video display control step of displaying the video selected through the selection control step on the TV screen.

In this embodiment, the selection control step may include a selection input control step of recognizing a selection input of the user and controlling to display the moving picture information.

In the present embodiment, the step of controlling the display of the moving picture may display a selection area formed so that a user's selection is inputted on the TV screen, and control so that the moving picture is displayed according to the input to the selection area.

Another embodiment of the present invention discloses a computer-readable recording medium in which a program for performing any one of the above methods is recorded.

Other aspects, features and advantages other than those described above will become apparent from the following drawings, claims, and detailed description of the invention.

A TV-based video display control management system and a TV-based video display control method according to an embodiment of the present invention can easily and deliver various information to a user and improve user convenience.

On the other hand, an embodiment of the present invention enables a customer to easily order a product of a commerce content that is being viewed by a customer for commerce content serviced in the form of VoD, enhances user convenience and reliability, and provides a service suitable for various platforms of IPTV service support can be realized.

1 is a diagram schematically illustrating a TV-based video display control system according to an embodiment of the present invention.
FIG. 2 is a diagram illustrating an alternative embodiment of the selection control unit of FIG. 1 .
FIG. 3 is a diagram illustrating an optional embodiment of the video display control unit of FIG. 1 .
FIG. 4 is a diagram illustrating another optional embodiment of the video display control unit of FIG. 1 .
5 is a diagram schematically illustrating a TV-based video display control system according to another embodiment of the present invention.
FIG. 6 is a diagram illustrating an alternative embodiment of the application driving unit of FIG. 5 .
7 is a diagram schematically illustrating a TV-based video display control system according to another embodiment of the present invention.
FIG. 8 is a diagram illustrating an optional embodiment of the operation of the video providing control unit of FIG. 7 .
FIG. 9 is a diagram illustrating an alternative embodiment of the cloud connection unit of FIG. 7 .
10 is a diagram schematically illustrating a TV-based video display control method according to an embodiment of the present invention.
11 is a diagram illustrating an alternative embodiment of the selection control step of FIG. 10 .
12 is a diagram illustrating an optional embodiment of the video display control step of FIG. 10 .
13 is a diagram illustrating another alternative embodiment of the video display control step of FIG. 10 .
14 to 24 are exemplary views for explaining a TV-based video display control method according to an embodiment of the present invention.

Since the present invention can apply various transformations and can have various embodiments, specific embodiments are illustrated in the drawings and described in detail in the detailed description. Effects and features of the present invention, and a method for achieving them will become apparent with reference to the embodiments described below in detail in conjunction with the drawings. However, the present invention is not limited to the embodiments disclosed below and may be implemented in various forms.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings, and when described with reference to the drawings, the same or corresponding components are given the same reference numerals, and the overlapping description thereof will be omitted. .

In the following embodiments, terms such as first, second, etc. are used for the purpose of distinguishing one component from another, not in a limiting sense.

In the following examples, the singular expression includes the plural expression unless the context clearly dictates otherwise.

In the following embodiments, terms such as include or have means that the features or components described in the specification are present, and the possibility that one or more other features or components will be added is not excluded in advance.

In the drawings, the size of the components may be exaggerated or reduced for convenience of description. For example, since the size and thickness of each component shown in the drawings are arbitrarily indicated for convenience of description, the present invention is not necessarily limited to the illustrated bar.

In the following embodiments, the x-axis, the y-axis, and the z-axis are not limited to three axes on a Cartesian coordinate system, and may be interpreted in a broad sense including them. For example, the x-axis, y-axis, and z-axis may be orthogonal to each other, but may refer to different directions that are not orthogonal to each other.

In cases where certain embodiments may be implemented otherwise, a specific process sequence may be performed different from the described sequence. For example, two processes described in succession may be performed substantially simultaneously, or may be performed in an order opposite to the order described.

Hereinafter, an embodiment of the present invention will be described with reference to the accompanying drawings.

1 is a diagram schematically illustrating a TV-based video display control system according to an embodiment of the present invention.

Referring to FIG. 1 , the TV-based video display control system 100 may include an image providing controller 110 , a selection controller 120 , and a video display controller 130 .

The image providing controller 110 may control to display a channel main image set in a TV channel on the user's TV screen according to the user's control.

For example, a channel main image corresponding to a channel selected by the user through a remote control or other input means while watching TV may be displayed on the user's TV. The channel main image may include an image corresponding to each time according to the time schedule.

As a specific example, the TV may be connected to a set-top box, and may be driven or received an image through the set-top box to be displayed on the TV.

The set-top box may be of various types such as terrestrial, cable, or satellite broadcasting, and may be capable of receiving two or more of them.

In addition, the TV mentioned in this embodiment may include a set-top box function.

As an optional embodiment, the image providing control unit 110 receives an image signal, for example, an SDI signal, from a server of a broadcasting center when an image set in a channel corresponding to the selection input is displayed on the TV so that the image is displayed on the TV. When such an image is displayed, the user may perform an input operation according to a basic TV operation, for example, an operation of adjusting the volume of the image or reducing the size of the screen through a remote control operation.

As an optional embodiment, an additional information area corresponding to the channel main image provided by the image providing control unit 110 may be displayed on the screen, and this additional information area may be configured to, for example, control purchase of items corresponding to the channel main image. It may include a purchase control selection unit and an item detail information area.

The display of the additional information area may be performed by driving one or more applications, and the specific details of driving such applications will be described later.

The selection controller 120 may control selection of one or more videos other than the channel main video.

In this embodiment, one or more, for example, a plurality of moving images other than the main channel image set in the TV channel may correspond to the TV channel. For example, a channel main image and one or more moving images may correspond to one channel. have.

The selection controller 120 may control selection of one of one or more moving images.

Also, selecting one of the channel main video and one or more videos may be performed under the control of the selection controller 120 .

As an optional embodiment, this selection may be performed according to a user's selection.

As another optional embodiment, a plurality of moving images may be included in addition to the channel main image, and the plurality of moving images may be sequentially displayed on the TV screen one by one.

The video display controller 130 may display the video selected by the selection controller on the TV screen.

For example, when a user selects a channel main image display corresponding to the channel, other video information may be displayed instead of the channel main image.

As an optional embodiment, when a video other than the channel main video is displayed on a TV screen, an additional information area corresponding to the video may be displayed on the screen, and this additional information area is, for example, a list of items corresponding to the displayed video. It may include a purchase control selection unit for controlling purchase and an item detail information area.

The display of the additional information area may be performed by driving one or more applications, and the specific details of driving such applications will be described later.

The display of the one or more moving image information or a plurality of moving images is displayed in a channel corresponding to the channel main image, that is, without changing a channel, through which the user includes the channel main image in one channel within the user's TV screen. A plurality of pieces of video information can be checked, and as a specific example, a plurality of pieces of home shopping information can be easily checked.

As an optional embodiment, a selection input area may be displayed on the TV screen to select the one or more moving images or to select one of a plurality of moving images, and, for example, may include a selection bar shape elongated in one direction. can A selection input area for selecting one of a plurality of moving images may be included in each of the divided areas of the selection bar.

In addition, as an optional embodiment, this selection input area may have a shape of a selection bar that is continuously elongated according to the number of a plurality of videos, and accordingly, it moves in one direction of the selection bar according to a user's operation to select it. can

As an optional embodiment, when the channel main image is displayed, a related information selection area may be displayed in one area of the user's TV screen, for example, at the bottom. As will be described later with respect to the relevant information selection area, when a user inputs a selection, a related information area related to a channel main image may be displayed.

In addition, as an optional embodiment, the relevant information selection area may be displayed to correspond to each of the plurality of pieces of video information.

The relevant information selection area may display summary information or title information so that the user can make a selection, and may include text information such as "product review", for example.

As an optional embodiment, the display of the additional information area, one or more pieces of video information other than the channel main video, or the related information selection area may be controlled by running an application.

For example, through an application driving controller (not shown), it is possible to control the TV so that an application including one or more regions distinguished from a setting image is driven on the TV.

As an optional embodiment, when an image set in a channel corresponding to the selection input is displayed on the TV through an application driving controller (not shown), the operation may be performed simultaneously. As a specific example, the application may start running at the same time when an image set in a channel is displayed on the TV.

Also, as an example, until a channel set according to a user's selection input is changed, information such as images and videos displayed on the TV may be controlled through an application driving controller (not shown). As a specific example, the application driving controller (not shown) may control the TV screen by controlling the application including the TV image through signal connection with the set-top box connected to the TV.

An application driven on the TV through the application driving control unit (not shown) may include various image information, for example, may include a menu bar type for a user's selection input and response. As a specific example, it may include a selection bar shape as the selection input area.

As an optional embodiment, the related information selection area may be displayed through the control of an application controlled through the TV set-top box.

In addition, as an example, an application driven on the TV through the application driving controller (not shown) may control the display of a frame in the form of an image fixed for a predetermined time in the form of an image on the TV.

In addition, as an example, an application driven on the TV through the application driving controller (not shown) may control to display the one or more video information or a plurality of videos on the TV screen, and as a specific example, control the set-top box to display the video can make this run. As an optional embodiment, when implementing such a video, the application driving control unit (not shown) may control a location in which the video is to be implemented among the entire screen area, and as an additional example, it may be positioned and implemented in a frame area displayed as an application on the TV screen. can control

As an example of the operation, when the set-top box receives a signal for implementing a video through an application driving control unit (not shown), a video corresponding to the signal is selected from among a plurality of stored video information or address information of the video is selected to display the TV screen It is possible to display a moving picture corresponding to , and at this time, it is possible to display the selected moving picture information in the received position or frame area among the areas of the TV screen.

Through this, until the channel set according to the user's selection input is changed, if the user receives an input to an input area through an application displayed on the TV, for example, a menu bar or various selection buttons, it is recognized and the application driving control unit ( One or more moving pictures may be implemented on the TV through the control of (not shown).

The video information may include various information and may include shopping information. For example, each piece of video information may include different shopping deal information. As an optional embodiment, such moving picture information may include TV home shopping moving picture information each including one item.

Through this, the user can easily check a plurality of video information, as a specific example, shopping deal information, without changing the channel by selecting a channel on the TV screen, and having the same effect as viewing information on a plurality of TV home shopping channels in one channel. can be implemented

As an optional embodiment, while checking the image information transmitted through the broadcasting center through the TV screen, at the same time, through the application implemented on the TV screen, various information about the image information, for example, home shopping information, is checked, as a specific example, the application form By simultaneously displaying data information corresponding to the image information transmitted as raw data on a TV screen, user convenience and ordering convenience can be improved.

In addition, through the user's operation while checking the image information transmitted through the broadcasting center, for example, the application driving control unit (not shown) according to the input of the direction operation of the remote control or various selection buttons, etc. Information, specifically, shopping deal video information may be selectively displayed on the TV.

As an optional embodiment, the application driving control unit (not shown) may include a cloud control connection unit. Through this, the application driving screen can be easily displayed on the user's TV screen by a cloud method, for example, a cloud streaming method as a specific example.

For example, the application driving control unit (not shown) may include a media cloud server, and through this media cloud server, the application may be implemented on a TV screen as necessary, and as a specific example, a set-top box connected to a set-top box can be sent to the box.

Through this, it is possible to reduce or remove the degree of including the application and data and software necessary for driving the application in the set-top box or TV.

In addition, when the application is implemented using the cloud server, as an optional embodiment, the application may be implemented by driving the preliminary cloud server and the application may be implemented by driving the main cloud server. When the user selects a channel and the selected channel starts video display, the backup cloud server operation can be used. You can proceed with running the main cloud server.

When the application is driven through the preliminary cloud server operation, the same information may be displayed to a plurality of users connected to the channel, for example, thousands of users. In this case, essential information corresponding to the video information, for example, real-time sales numbers, real-time information data corresponding to video information such as broadcast progress rate, pop-up data information, banner information linked to a video, etc. can be expressed. The standby cloud server may have various types, and may have the form of Broadcasting Cloud Streaming (BCS).

In addition, as an optional embodiment, the selection input area may be displayed when the application is driven through the preliminary cloud server operation.

When the main cloud server is driven when there is a user manipulation or selection, each information according to each user's manipulation may be displayed. The main cloud server may have various types, may have the form of Interactive Cloud Streaming (ICS), and one user may correspond to each window (application) displayed on the cloud server.

By using the selected cloud, the efficiency of the cloud server is improved and the load on the cloud server is reduced, so that complex applications can be run smoothly even when multiple users are using it through channel selection at the same time.

In addition, cloud server management efficiency can be improved by allocating a minimum number of cloud servers to users who do not stay for a long time after selecting a channel or change a channel after not selecting a channel.

As an optional embodiment, when displaying a video other than the channel main video, it may be displayed through the control of an application.

As a specific example, a selection input area in the form of a selection bar is displayed through operation of the preliminary cloud server, and when a user selects one of the selection input areas, a video corresponding to the selection input area selected by the user through operation of the main cloud server is displayed can make it happen

Through this, the selection input area is displayed on the TV screen immediately after the user selects a channel without additional selection through a separate remote control operation, so that the user can confirm that one or more videos and shopping information corresponding thereto exist in the corresponding channel.

As an optional embodiment, as information related to items included in the channel main video in addition to text (eg, “product review”) fixed in the related information selection area, real-time sales numbers of items included in the channel main video, channel main Real-time information such as the broadcast progress rate of meditation can be expressed, and banner information displayed on one area of the screen, such as the right side of the screen, can be changed and displayed according to the change of the channel main image for each time period. Also, a pop-up can be displayed according to the timeline.

In addition, as an additional example, through application control through the cloud server, even when the user does not select a channel through a separate remote control operation immediately after selecting a channel, the TV screen stores real-time information related to the channel main image along with the channel main image on the TV screen. This information can be retrieved or transmitted from and displayed simultaneously on the TV screen.

Through this, it is possible to process changed data or changed contents of real-time information data and display it on the TV screen instead of displaying the simple broadcast edited CG subtitles.

Meanwhile, the present embodiment may include recognizing and controlling a user's selection operation for information displayed through the TV.

For example, when the user is interested in purchasing an item corresponding to the channel main image information while viewing the channel main image information, the user may select a purchase button. In addition, the user may select to check one or more moving images while viewing channel main image information, and this selection operation may be performed through an input to the TV screen.

As an optional embodiment, the TV screen may be selected through a TV remote control or the like.

As an optional embodiment, the present embodiment may include a process of recognizing and processing the user's operation for selection, for example, operation of a remote control direction key.

Meanwhile, as an optional embodiment, when the one or more moving pictures are displayed on a TV screen, they may be displayed through the control of an application. At this time, it can be controlled through an application through the operation of the main cloud server.

Through this, it is possible to effectively drive the display of the TV screen smoothly without stopping or delay, and it is possible to improve the user's operation and viewing convenience of the TV screen.

FIG. 2 is a diagram illustrating an alternative embodiment of the selection control unit of FIG. 1 .

Referring to FIG. 2 , the selection control unit 120 ′ may include a selection input control unit 122 ′ or a sequential selection control unit 124 ′.

Selecting one of the channel main video and one or more videos may be performed under the control of the selection controller 120'.

The selection input control unit 122' may recognize a user's selection input, and, for example, when selecting a region of the selection input region displayed on the screen, may control to display video information corresponding to the selected region.

The sequential selection control unit 124' may control a plurality of moving images other than the channel main image to be sequentially displayed on the TV screen one by one according to the predetermined order.

Also, as another example, the sequential selection control unit 124 ′ may control a plurality of videos other than the channel main video to be randomly displayed one by one on the TV screen.

FIG. 3 is a diagram illustrating an optional embodiment of the video display control unit of FIG. 1 .

Referring to FIG. 3 , the video display control unit 130 ′ may include a selection area display control unit 132 ′, a screen change display control unit 134 ′, and a preliminary information display control unit 136 ′.

As another example, the video display control unit 130 ′ may include at least one of a selection area display control unit 132 ′, a screen change display control unit 134 ′, and a preliminary information display control unit 136 ′.

The selection area display control unit 132' may display the selection input area on the TV screen. For example, a selection input area in the form of a selection bar elongated in one direction may be displayed on one area of the TV screen, specifically, an upper area of the screen. The selection input area may include one or more, for example, a plurality of distinct selection buttons, and each selection button may correspond to video information.

Specifically, each selection button may correspond to item store information, for example, the first selection button is the first item store information, the second selection button is the second item store information, and the third selection button is the third item store information may include, and the number of such selection buttons and the number of corresponding item store information may be selectively varied.

According to the user's selection of the selection input area, a video corresponding to each may be displayed.

For example, if the user inputs a selection input to the first selection button in the selection input area while watching the main channel video or other videos, the first item store information may be displayed on the TV screen, and as a specific example, the can In addition, when the user inputs a selection for the second selection button while the first item store information is displayed, the second item store information may be displayed on the TV screen, and as a specific example, may be displayed in the form of a moving picture.

Through this, the user can check the channel main image included in one channel selected by the user on the TV screen, and according to various selections without changing the user's channel, for example, selection on the screen or selection of voice, a plurality of channels other than the main image You can selectively check the video information of

In addition, the channel main image and a plurality of other video information may each be item store information for purchasing an item, and as a specific example, may include specific deal information broadcast at a predetermined time in one channel of TV home shopping.

When a video other than the channel main video is displayed, the screen conversion display controller 134 ′ may control screen conversion before the video is displayed.

For example, when the user selects to check a video other than the channel main video through the above-mentioned selection input area, the currently viewed screen such as the channel main video may be converted, and as a specific example, the currently viewed channel main video The image can be made to disappear immediately or gradually.

As an optional embodiment, even when a user selects a selection input area for checking another video while watching one video, the video being viewed may disappear immediately or gradually.

Also, as an optional embodiment, when the screen is changed, the size or shape of the display area in which the channel main image is displayed and the area in which the other video is displayed may be changed. For example, when the user selects one area of the selection input area while viewing the main channel video, as a specific example, the first item store information corresponding to the first selection button is displayed as the channel main video. It may be displayed in a different shape, different size, or in a different location than the previous display area.

When a video other than the channel main image is displayed, the preliminary display controller 136' may display a spare area when the corresponding video is displayed, and display the corresponding video after the spare area is displayed.

As an optional embodiment, the spare area may include image information, and as an example, image information corresponding to one or more items included in the moving picture information. In addition, as an additional example, the spare area may include a reproduction selection unit, and when the user selects the reproduction selection unit, it is possible to control as if the corresponding moving picture information is immediately reproduced instead of the spare area.

Also, as another example, if the user does not select the reproduction selection unit within a predetermined time, the corresponding moving picture information may be reproduced and displayed instead of the spare area.

Also, as an optional embodiment, the spare area may have a smaller size than the area in which the corresponding moving picture is displayed. The video may be displayed in a larger size area instead of a smaller spare area after a user's selection or after a certain period of time.

As a specific example, a plurality of such spare areas may be divided and displayed, and when a user selects a plurality of such spare areas, a video corresponding to the selected spare area may be displayed in a larger area.

FIG. 4 is a diagram illustrating another optional embodiment of the video display control unit of FIG. 1 .

Referring to FIG. 4 , the video display control unit 130″ may include an enlargement selection control unit 131″, a detailed information area display control unit 133″, and an order control display unit 135″.

As another example, the video display control unit 130″ may include at least one of an enlargement selection control unit 131″, a detailed information area display control unit 133″, and an order control display unit 135″.

The enlargement selection control unit 131 ″ may include enlarging or reducing one or more video display areas other than the channel main image according to the user's selection, for example, an enlargement selection input unit for inputting an enlargement selection on the screen. can be displayed.

As an optional embodiment, when the size of the spare area is small when the above-described spare area is displayed, if the user selects the enlarged selection input unit displayed on the screen, the size of the spare area increases and a moving picture can be displayed in the enlarged area.

In addition, as an optional embodiment, when an enlargement selection input unit is selected when displaying a video, the area in which the video is displayed becomes smaller and the video continues to be played in the smaller area, or a spare area may be displayed as another example.

When a video other than the channel main video is displayed on the screen, the detailed information area display controller 133 " may control to display detailed information of an item included in the video, for example, an area overlapping or adjacent to the video when displaying the video. The detailed information area can be displayed on the .

In addition, as another example, the detailed information area selection unit can be displayed, and when there is a user's selection input, the detailed information area can be displayed in the form of an overlay on the video or when the video disappears for a while or only the sound of the video is displayed. may be

The order control display unit 135 ″ may display an order input unit for controlling an order of an item included in the video when a video other than the channel main video is displayed on the screen.

For example, when displaying the corresponding video, the order input unit may be displayed in an area overlapping or adjacent to the video, and if there is a selection input to the user's order input unit, the order processing process, as a specific example, personal information, payment information, or delivery information, etc. It is also possible to proceed with the input or selection process for the information, and the process of order completion and delivery with the entered information may be processed instead of or upon completion of this process.

Through this, in this embodiment, it is possible to not only order items related to the main channel video while watching a channel selected by the user, but also check one or more or a plurality of videos to easily check a plurality of store information and respond to each video Each item can be easily ordered.

The TV-based image display control system of the present embodiment may display a channel main image corresponding to a TV channel on the user's TV screen through the image providing control unit.

In addition, in the corresponding channel, at least one video other than the channel main video may be displayed on the screen. For example, one or more images among a plurality of moving images may be selectively displayed on the screen according to a user's selection or sequential control.

For example, the user may select a selection input area displayed on the screen while viewing a channel main video, as a specific example, one area of a selection bar elongated in one direction, and a video corresponding to the selected area is displayed. It is displayed instead of the channel main video, so that the video can be easily viewed.

A plurality of regions may be formed on the selection bar, and a video selected from among the plurality of moving images may be displayed by making a video corresponding to each area.

Meanwhile, each of these moving pictures may include information on items, for example, store information that sells one or more items. As a specific example, one video may include information on sale of one deal of TV home shopping.

Through this, the user can feel the same or similar feeling as if he/she selects and watches one of a plurality of TV home shopping broadcasts through free selection on the selection bar. An order selection input area is displayed and various other detailed information or additional information selection areas are displayed, so that an operation such as processing an order for a corresponding item or checking detailed information can be easily performed while watching each video.

As a result, after setting one channel through the TV screen at home, the user checks a plurality of home shopping information through selection of a selection input area such as the channel main image and selection bar while watching the corresponding channel, and enters the complex mall where a plurality of stores are gathered. You may feel like facilitating shopping for children or shopping for children.

Through this, it is possible to easily increase the user's convenience in checking items, ordering, or shopping life.

As an optional embodiment, a video other than the channel main video and a selection input area in the form of a selection bar for selecting the same may be implemented on a TV screen through an application, and may be connected to, for example, control of a cloud server.

In addition, as an optional embodiment, the application for the selection input area may be performed through the control of the preliminary cloud server, and the application for displaying one or more videos may be performed through the control of the main cloud server.

Through this, the efficiency of data utilization is improved and the selection input area is displayed without a separate selection at the time when the user changes the channel, so that one or more videos other than the main channel video or store information for purchasing the corresponding item exist. It is possible to easily check the purchase price, and it is possible to improve the purchasing convenience of the user.

5 is a diagram schematically illustrating a TV-based video display control system according to another embodiment of the present invention.

Referring to FIG. 5 , it may include a TV image providing server (TBS), a set-top box unit (TSP), and an application driving unit (APS).

The TV image providing server (TBS) is to display one or more images on a TV screen through the set-top box unit (TSP), for example, to provide images for each of various broadcasters that provide an image platform, and as a specific example, IPTV It has a function to store or control image information to be provided to customers secured by companies, general cable broadcasters (SOs), and satellite broadcasters, respectively.

The TV-based video display control system of the present embodiment may convert and distribute information of the same content so as to match the TV video providing server (TBS) for each company. As an optional embodiment, the channel main image information implemented through the TV screen in the above-described embodiment may be supplied through the TV image providing server (TBS).

In addition, as another example, the TV image providing server (TBS) of each company stores each converted one or more video information that can be implemented in each TV, and then transmits the stored information to the set-top box (TSP) if necessary. In addition, as another example, each broadcaster has a TV image providing server (TBS) and stores only a part of the converted image information in this embodiment, for example, has only address information and uses the address information to store image information in a set-top box. can pass

In addition, as another example, the broadcaster may directly transmit the video information converted in the TV-based video display control system of this embodiment to the set-top box unit (TSP) without a separate operation. In this case, the TV video providing server (TBS) It may be included in the system of the embodiment.

The set-top box (TSP) may have various types, and may include various types such as an external type provided separately from the TV or a type provided inside the TV.

As a specific example, the set-top box (TSP) may receive broadcast signals transmitted from satellite, cable, terrestrial waves, etc., and may receive signals from various networks based on the Internet network.

The application driver (APS) may be connected to the set-top box (TSP), for example, may be connected using a network.

The application driver (APS) may be connected to the set-top box (TSP) in real time, and through this, various applications may be implemented on the screen of the user's TV, and in this case, various operations and feedback with the user may be implemented. In addition, a cloud function may be used to improve the speed and precision of these operations.

FIG. 6 is a diagram illustrating an alternative embodiment of the application driving unit of FIG. 5 .

Referring to FIG. 6 , the application driving unit APS′ may include an application control unit TS and a cloud connection unit TWA.

The cloud connection unit (TWA) stores various applications to be implemented on the user's screen, and as an optional embodiment, high-resolution and low-resolution applications may be provided for each resolution. Through the cloud connection unit (TWA), at least a part of one or more applications is executed on the cloud server and only a part of the application is executed on the TV while running on the set-top box to display an image or a video. In addition, as an example, by transmitting the captured image to the user's set-top box in the form of streaming, it is possible to prevent unnecessary overload of the user's set-top box.

The application control unit TS may control the operation of the cloud control unit TWA according to the application driving through the user's channel selection and remote control operation, and as an optional embodiment, may select conversion between different types of cloud servers.

In addition, the application control unit (TS) is the cloud control unit (TWA) while handling information necessary for the operation of the cloud control unit (TWA), for example, meta information of a video, shopping deal information, product information or set-top box information or user information as a specific example. ) can communicate with

As an optional embodiment, the related information selection area and the related information area may be controlled by the application controller TS and displayed on the screen.

7 is a diagram schematically illustrating a TV-based video display control system according to another embodiment of the present invention.

Referring to FIG. 7 , a broadcast image providing control unit (BCMS) and a moving picture providing control unit (VCMS) are illustrated.

The broadcast image providing control unit (BCMS) may store, manage, and transmit a general image, for example, an image in the form of a broadcast signal, where necessary. Also, the video material may be transmitted to the broadcast center through the broadcast video providing control unit (BCMS), and at this time, the video material may be converted into a baseband signal SDI and transmitted. Then, this type of broadcast image may be matched to an assigned channel, and when a user selects a corresponding channel, it may be displayed as a channel main image on the TV screen.

The video providing control unit (VCMS) converts video information according to each platform, for example, encodes according to the platforms of various broadcasting providers (eg, IPTV companies), and various metadata corresponding to each encoded video information You can create sets to match.

In addition, it is possible to store or control the storage of each of the moving picture information and the corresponding meta data set.

In this case, as an optional embodiment, the video providing control unit (VCMS) may be connected to the information management control unit (BO), and may exchange various information with each other through communication.

The broadcast image providing control unit BCMS may transmit the converted video information, for example, encoded video on demand (VOD) to the set-top box unit TSP.

FIG. 8 is a diagram illustrating an optional embodiment of the operation of the video providing control unit of FIG. 7 .

Referring to FIG. 8, a set-top box unit (TSP') having different types of platforms is shown.

For example, the set-top box unit TSP' may include a first set-top box ST1 and a second set-top box ST2 having different platforms.

The first set-top box ST1 and the second set-top box ST2 may correspond to different broadcast providers, for example, different IPTV companies.

Referring to FIG. 8 , the broadcast image providing controller BCMS may transmit video information in different ways in a form corresponding to the first set-top box ST1 and the second set-top box ST2 having different platforms. For example, the display form of the channel main video information, one or more video information, the related information selection area, and the related information area can be set to suit an appropriate platform.

For example, the broadcast video providing control unit BCMS may transmit the encoded video as it is to the second set-top box ST2, and as another example, may transmit the encoded video through a distributed network (CDN). By transmitting the encoded video through a distributed network (CDN), video delivery can be carried out efficiently.

Meanwhile, in the set-top box (TSP) of the present embodiment, at least some functions necessary for driving an application may be partially stored. For example, it may be already in the memory or hard disk of the set-top box (TSP) in the form of an unbound APP.

In addition, as another example, as a Bound App, it is not loaded in the set-top box unit (TSP) and is downloaded and executed in the set-top box (TSP) when responding after selecting a channel. may be

The cloud connection unit TWA may be configured to communicate with the set-top box unit TSP. The cloud connection unit TWA may be connected to the application control unit TS.

The cloud connection unit (TWA) may enable one or more applications to be driven on the user's screen using the cloud server as described above, and the application control unit (TS) controls the operation of the cloud connection unit (TWA) and is stored in the cloud. You can control application changes and registrations.

The specific contents of the cloud connection unit TWA and the application control unit TS are the same as, include, or partially modify, the application control unit TS and the cloud connection unit TWA of the application driving unit APS' described above. A detailed description will be omitted.

The cloud connection unit TWA may be connected to the information management control unit BO, and may exchange various information with each other through communication.

The order ARS linkage unit (ODA) receives the information of the user who has entered the order through the information management control unit (BO), the order input video information, and a plurality of metadata set information matched to the video information, and uses it to process the ARS It is possible to generate a signal for initiation of the step and forward this signal to the ARS proceeding system.

At this time, the order ARS linkage unit (ODA) determines whether it is possible to proceed compared to the limit number of people that can proceed in the time zone, and if it is not possible, the order-related processing information such as the waiting number and expected waiting time is identified and delivered to the information management control unit (BO) The order-related processing information is transmitted to the user's set-top box (TSP) again, so that the user can check it in real time.

FIG. 9 is a diagram illustrating an alternative embodiment of the cloud connection unit of FIG. 7 .

Referring to FIG. 9 , the cloud connection unit (TWA') may include a web-based app (WA), a cloud server (BCS), or an agent server (TDA).

The web-based app WA may be a cloud solution, and when the application is driven, only some information may be displayed on the user's set-top box unit TSP. For example, only screen capture information can be transmitted to the set-top box unit (TSP) when the application is running. As an optional embodiment, such a web-based app (WA) may be executed in a browser such as a Chrome browser or various software platforms, and may selectively display high-resolution or low-resolution results corresponding to various resolutions, for example, the same application in the set-top box unit ( TSP) can be transmitted.

The cloud server (BCS) includes one or more cloud servers, and may include, for example, two types of clouds of different types.

The agent server (TDA) may control standard information for the execution of an application, for example, a web-based application (WA) in the set-top box unit (TSP). Through this, it can be executed in response to each of the set-top box units (TSP), and it is possible to reduce or prevent the confusingly accessing the IP of the set-top box unit (TSP).

10 is a diagram schematically illustrating a TV-based video display control method according to an embodiment of the present invention.

Referring to FIG. 11 , the TV-based video display control method may include an image provision control step S10 , a selection control step S20 , and a video display control step S30 .

Through the image providing control step ( S10 ), it is possible to control to display the channel main image set in the TV channel on the user's TV screen according to the user's control.

For example, a channel main image corresponding to a channel selected by the user through a remote control or other input means while watching TV may be displayed on the user's TV. The channel main image may include images corresponding to each time according to the time schedule.

As a specific example, the TV may be connected to a set-top box, and may be driven or received an image through the set-top box to be displayed on the TV.

The set-top box may be of various types such as terrestrial, cable, or satellite broadcasting, and may be capable of receiving two or more of them.

In addition, the TV mentioned in this embodiment may include a set-top box function.

As an optional embodiment, in the image providing control step (S10), when the image set in the channel corresponding to the selection input is displayed on the TV, an image signal, for example, an SDI signal, is received from the server of the broadcasting center and the image is displayed on the TV When such an image is displayed, the user may perform an input operation according to a basic TV operation, for example, an operation of adjusting the sound volume of the image or reducing the size of the screen through a remote control operation.

As an optional embodiment, an additional information area corresponding to the channel main image provided through the image provision control step S10 may be displayed on the screen, and this additional information area may be used to purchase items corresponding to the channel main image, for example. It may include a purchase control selection unit to control and an item detail information area.

The display of the additional information area may be performed by driving one or more applications, and the specific details of driving such applications will be described later.

Selection of one or more videos other than the channel main video may be controlled through the selection control step S20.

In this embodiment, one or more, for example, a plurality of moving images other than the main channel image set in the TV channel may correspond to the TV channel. For example, a channel main image and one or more moving images may correspond to one channel. have.

In the selection control step S20, it is possible to control selection of one of one or more moving pictures.

Also, selecting one of the channel main video and one or more videos may be performed according to the control of the selection control step S20 .

As an optional embodiment, this selection may be performed according to a user's selection.

As another optional embodiment, a plurality of moving images may be included in addition to the channel main image, and the plurality of moving images may be sequentially displayed on the TV screen one by one.

Through the video display control step (S30), the video selected by the selection control unit may be displayed on the TV screen.

Step (S, for example, if there is a user's selection among the channel main image display corresponding to the channel, other video information may be displayed instead of the channel main image.

As an optional embodiment, when a video other than the channel main video is displayed on a TV screen, an additional information area corresponding to the video may be displayed on the screen, and this additional information area is, for example, a list of items corresponding to the displayed video. It may include a purchase control selection unit for controlling purchase and an item detail information area.

The display of the additional information area may be performed by driving one or more applications, and the specific details of driving such applications will be described later.

The display of the one or more moving image information or a plurality of moving images is displayed in a channel corresponding to the channel main image, that is, without changing a channel, through which the user includes the channel main image in one channel within the user's TV screen. A plurality of pieces of video information can be checked, and as a specific example, a plurality of pieces of home shopping information can be easily checked.

As an optional embodiment, a selection input area may be displayed on the TV screen to select the one or more moving images or to select one of a plurality of moving images, and, for example, may include a selection bar shape elongated in one direction. can A selection input area for selecting one of a plurality of moving images may be included in each of the divided areas of the selection bar.

In addition, as an optional embodiment, this selection input area may have a shape of a selection bar that is continuously elongated according to the number of a plurality of videos, and accordingly, it moves in one direction of the selection bar according to a user's operation to select it. can

As an optional embodiment, when the channel main image is displayed, a related information selection area may be displayed in one area of the user's TV screen, for example, at the bottom. As will be described later with respect to the relevant information selection area, when a user inputs a selection, a related information area related to a channel main image may be displayed.

In addition, as an optional embodiment, the relevant information selection area may be displayed to correspond to each of the plurality of pieces of video information.

The related information selection area may display summary information or title information so that the user can make a selection, and may include text information such as "product review", for example.

As an optional embodiment, the display of the additional information area, one or more pieces of video information other than the channel main video, or the related information selection area may be controlled by running an application.

For example, through the application driving control step, it is possible to control the TV so that an application including one or more areas distinguished from a setting image is driven on the TV.

As an optional embodiment, through the application driving control step, an image set in a channel corresponding to the selection input may be simultaneously operated when displayed on the TV. As a specific example, the application may start running at the same time when an image set in a channel is displayed on the TV.

Also, as an example, until a channel set according to a user's selection input is changed, control of information such as images and moving pictures displayed on the TV may be performed through an application driving control step. As a specific example, in the application driving control step, the TV screen may be controlled by controlling the application including the TV image through signal connection with the set-top box connected to the TV.

An application driven on the TV through the application driving control step may include a variety of image information, for example, may include a menu bar type for a user's selection input and response. As a specific example, it may include a selection bar shape as the selection input area.

As an optional embodiment, the related information selection area may be displayed through the control of an application controlled through the TV set-top box.

In addition, as an example, through the application driving control step, the application running on the TV may control the display of a frame in the form of an image fixed for a predetermined time in the form of an image on the TV.

In addition, as an example, an application running on the TV through the application driving control step may control to display the one or more video information or a plurality of videos on the TV screen, and as a specific example, control the set-top box to execute the video. can do. As an optional embodiment, when implementing such a video, in the application driving control step, the location in which the video is to be implemented among the entire screen area can be controlled, and as an additional example, it is possible to control where the video is to be implemented in the frame area displayed as an application on the TV screen. can

As an example of the operation, when the set-top box receives a signal for implementing a video through the application driving control step, selects a video corresponding to the signal from among a plurality of stored video information or selects the address information of the video to correspond to the TV screen The moving picture may be displayed, and at this time, the selected moving picture information may be displayed in the received position or frame area among the areas of the TV screen.

Through this, until the channel set according to the user's selection input is changed, if the user inputs an input area through an application displayed on the TV, for example, a menu bar or various selection buttons, it is recognized and the application driving control step It is possible to implement one or more moving pictures on the TV, for example, it is possible to sequentially implement a plurality of moving pictures or to easily change the moving picture or start or end a new moving picture according to the user's selection.

The video information may include various information and may include shopping information. For example, each piece of video information may include different shopping deal information. As an optional embodiment, such moving picture information may include TV home shopping moving picture information each including one item.

Through this, the user can easily check a plurality of video information, as a specific example, shopping deal information, without changing the channel by selecting a channel on the TV screen, and having the same effect as viewing information on a plurality of TV home shopping channels in one channel. can be implemented

As an optional embodiment, while checking the image information transmitted through the broadcasting center through the TV screen, at the same time, through the application implemented on the TV screen, various information about the image information, for example, home shopping information, is checked, as a specific example, the application form By simultaneously displaying data information corresponding to the image information transmitted as raw data on a TV screen, user convenience and ordering convenience can be improved.

In addition, through the user's operation while checking the image information transmitted through the broadcasting center, for example, according to the input of the direction operation of the remote control or various selection buttons, in the application driving control step, various video information already produced, For example, shopping deal video information may be selectively displayed on the TV.

As an optional embodiment, the application driving control step may include a cloud control connection step. Through this, the application driving screen can be easily displayed on the user's TV screen by a cloud method, for example, a cloud streaming method as a specific example.

For example, the application driving control step may include using a media cloud server, and through this media cloud server, the application may be implemented on a TV screen as necessary, and as a specific example, the set-top box is connected to the set-top box. can be sent to the box.

Through this, it is possible to reduce or remove the degree of including the application and data and software necessary for driving the application in the set-top box or TV.

In addition, when the application is implemented using the cloud server, as an optional embodiment, the application may be implemented by driving the preliminary cloud server and the application may be implemented by driving the main cloud server. When the user selects a channel and the selected channel starts video display, the backup cloud server operation can be used. You can proceed with running the main cloud server.

When the application is driven through the preliminary cloud server operation, the same information may be displayed to a plurality of users connected to the channel, for example, thousands of users. In this case, essential information corresponding to the video information, for example, real-time sales numbers, real-time information data corresponding to video information such as broadcast progress rate, pop-up data information, banner information linked to a video, etc. can be expressed. The standby cloud server may have various types, and may have the form of Broadcasting Cloud Streaming (BCS).

In addition, as an optional embodiment, the selection input area may be displayed when the application is driven through the preliminary cloud server operation.

When the main cloud server is driven when there is a user manipulation or selection, each information according to each user's manipulation may be displayed. The main cloud server may have various types, may have the form of Interactive Cloud Streaming (ICS), and one user may correspond to each window (application) displayed on the cloud server.

By using the selected cloud, the efficiency of the cloud server is improved and the load on the cloud server is reduced, so that complex applications can be run smoothly even when multiple users are using it through channel selection at the same time.

In addition, cloud server management efficiency can be improved by allocating a minimum number of cloud servers to users who do not stay for a long time after selecting a channel or change a channel after not selecting a channel.

As an optional embodiment, when displaying a video other than the channel main video, it may be displayed through the control of an application.

As a specific example, a selection input area in the form of a selection bar is displayed through operation of the preliminary cloud server, and when a user selects one of the selection input areas, a video corresponding to the selection input area selected by the user through operation of the main cloud server is displayed can make it happen

Through this, the selection input area is displayed on the TV screen immediately after the user selects a channel without additional selection through a separate remote control operation, so that the user can confirm that one or more videos and shopping information corresponding thereto exist in the corresponding channel.

As an optional embodiment, as information related to items included in the channel main video in addition to text (eg, “product review”) fixed in the related information selection area, real-time sales numbers of items included in the channel main video, channel main Real-time information such as the broadcast progress rate of meditation can be expressed, and banner information displayed on one area of the screen, such as the right side of the screen, can be changed and displayed according to the change of the channel main image for each time period. Also, a pop-up can be displayed according to the timeline.

In addition, as an additional example, through application control through the cloud server, even when the user does not select a channel through a separate remote control operation immediately after selecting a channel, the TV screen stores real-time information related to the channel main image along with the channel main image on the TV screen. This information can be retrieved or transmitted from and displayed simultaneously on the TV screen.

Through this, it is possible to process changed data or changed contents of real-time information data and display it on the TV screen instead of displaying the simple broadcast edited CG subtitles.

Meanwhile, the present embodiment may include recognizing and controlling a user's selection operation for information displayed through the TV.

For example, when the user is interested in purchasing an item corresponding to the channel main image information while viewing the channel main image information, the user may select a purchase button. In addition, the user may select to check one or more moving images while viewing channel main image information, and this selection operation may be performed through an input to the TV screen.

As an optional embodiment, the TV screen may be selected through a TV remote control or the like.

As an optional embodiment, it may include a process of recognizing and processing when the user operates a manipulation for selection, for example, manipulation of a remote control direction key. On the other hand, as an optional embodiment, when the one or more moving pictures are displayed on the TV screen, the control of the application can be displayed through At this time, it can be controlled through an application through the operation of the main cloud server.

Through this, the display driving of the TV screen effectively proceeds smoothly without stopping or delay, and the user's operation and viewing convenience for the TV screen can be improved. It is a drawing.

Referring to FIG. 11 , the selection control step S20 ′ may include a selection input control step S22 ′ or a sequential selection control step S24 ′.

Selecting one of the channel main video and one or more videos may be performed according to the selection control step S20 ′.

In the selection input control step S22', the user's selection input can be recognized, and for example, when one area of the selection input area displayed on the screen is selected, video information corresponding to the selected area can be controlled to be displayed. .

Through the sequential selection control step S24', a plurality of moving images other than the channel main image may be controlled to be sequentially displayed on the TV screen one by one according to the predetermined order.

Also, as another example, through the sequential selection control step ( S24 ′), a plurality of moving images other than the channel main image may be controlled to be randomly displayed one by one on the TV screen.

12 is a diagram illustrating an optional embodiment of the video display control step of FIG. 10 .

Referring to FIG. 12 , the video display control step S30 ′ may include a selection area display control step S32 ′, a screen conversion display control step S34 ′ and a preliminary information display control step S36 ′.

As another example, the video display control step (S30') may include at least one of a selection area display control step (S32'), a screen conversion display control step (S34'), and a preliminary information display control step (S36'). .

The selection input area may be displayed on the TV screen through the selection area display control step S32'. For example, a selection input area in the form of a selection bar elongated in one direction may be displayed on one area of the TV screen, specifically, an upper area of the screen. The selection input area may include one or more, for example, a plurality of distinct selection buttons, and each selection button may correspond to video information.

Specifically, each selection button may correspond to item store information, for example, the first selection button is the first item store information, the second selection button is the second item store information, and the third selection button is the third item store information may include, and the number of such selection buttons and the number of item store information corresponding thereto may be selectively varied.

According to the user's selection of the selection input area, a video corresponding to each may be displayed.

For example, if the user inputs a selection input to the first selection button in the selection input area while watching the main channel video or other videos, the first item store information may be displayed on the TV screen, and as a specific example, the can In addition, when the user inputs a selection for the second selection button while the first item store information is displayed, the second item store information may be displayed on the TV screen, and as a specific example, may be displayed in the form of a moving picture.

Through this, the user can check the channel main image included in one channel selected by the user on the TV screen, and according to various selections without changing the user's channel, for example, selection on the screen or selection of voice, a plurality of channels other than the main image You can selectively check the video information of

In addition, the channel main image and a plurality of other video information may each be item store information for purchasing an item, and as a specific example, may include specific deal information broadcast at a predetermined time in one channel of TV home shopping.

When a video other than the channel main video is displayed through the screen conversion display control step S34', the screen conversion can be controlled before the video is displayed.

For example, when the user selects to check a video other than the channel main video through the above-mentioned selection input area, the currently viewed screen such as the channel main video may be converted, and as a specific example, the currently viewed channel main video The image can be made to disappear immediately or gradually.

As an optional embodiment, even when a user selects a selection input area for checking another video while watching one video, the video currently being viewed may disappear immediately or gradually.

Also, as an optional embodiment, when the screen is changed, the size or shape of the display area in which the channel main image is displayed and the area in which the other video is displayed may be changed. For example, when the user selects one area of the selection input area while viewing the main channel video, as a specific example, the first item store information corresponding to the first selection button is displayed as the channel main video. It may be displayed in a different shape, different size, or in a different position than the previous display area.

When a video other than the channel main video is displayed through the preliminary display control step (S36'), the spare area may be displayed when the video is displayed, and the video may be displayed after the spare area is displayed. .

As an optional embodiment, the spare area may include image information, and as an example, image information corresponding to one or more items included in the moving picture information. In addition, as an additional example, the spare area may include a reproduction selection unit, and when the user selects the reproduction selection unit, it is possible to control as if the corresponding moving picture information is immediately reproduced instead of the spare area.

Also, as another example, if the user does not select the reproduction selection unit within a predetermined time, the corresponding moving picture information may be reproduced and displayed instead of the spare area.

Also, as an optional embodiment, the spare area may have a smaller size than the area in which the corresponding moving picture is displayed. A user's selection or after a certain period of time, the video may be displayed in an area larger than this instead of a smaller spare area.

As a specific example, a plurality of such spare areas may be distinguished and displayed, and when a user selects a plurality of such spare areas, a video corresponding to the selected spare area may be displayed in a larger area.

13 is a diagram illustrating another optional embodiment of the video display control step of FIG. 10 .

Referring to FIG. 13 , the video display control step (S30″) may include an enlarged selection control step (S31″), a detailed information area display control step (S33″), and an order control display step (S35″).

As another example, the video display control step (S30") may include at least one of an enlarged selection control step S31", a detailed information area display control step S33", and an order control display step S35".

The enlarged selection control step (S31") may include enlarging or reducing one or more video display areas other than the channel main image according to the user's selection, for example, an enlargement selection input for performing an enlargement selection input on the screen Additional display can be made.

As an optional embodiment, when the size of the spare area is small when the above-described spare area is displayed, if the user selects the enlarged selection input unit displayed on the screen, the size of the spare area increases and a moving picture can be displayed in the enlarged area.

In addition, as an optional embodiment, when an enlargement selection input unit is selected when displaying a video, the area in which the video is displayed becomes smaller and the video continues to be played in the smaller area, or a spare area may be displayed as another example.

Through the detailed information area display control step (S33"), when a video other than the channel main video is displayed on the screen, it is possible to control to display detailed information of an item included in the video, for example, when displaying the video, overlapping with the video or The detailed information area may be displayed in an adjacent area.

In addition, as another example, the detailed information area selection unit can be displayed, and when there is a user's selection input, the detailed information area can be displayed in the form of an overlay on the video or in a state where the video disappears for a while or only the sound of the video is displayed. may be

When a video other than the channel main video is displayed on the screen through the order control display step (S35"), an order input unit for controlling an order of an item included in the video may be displayed.

For example, when the video is displayed, the order input section can be displayed in an area overlapping or adjacent to the video, and when there is a selection input for the user's order input section, the order processing process, as a specific example, personal information, payment information, or delivery information, etc. It is also possible to proceed with the input or selection process for the information, and the process of order completion and delivery with the entered information may be processed instead of or upon completion of this process.

Through this, in this embodiment, it is possible to not only order items related to the main channel video while watching a channel selected by the user, but also check one or more or a plurality of videos to easily check a plurality of store information and respond to each video Each item can be easily ordered. The TV-based image display control method of the present embodiment can display a channel main image corresponding to a TV channel on the user's TV screen through the image providing control step.

In addition, in the corresponding channel, at least one video other than the channel main video may be displayed on the screen. For example, one or more images among a plurality of moving images may be selectively displayed on the screen according to a user's selection or sequential control.

For example, the user may select a selection input area displayed on the screen while viewing a channel main video, as a specific example, one area of a selection bar elongated in one direction, and a video corresponding to the selected area is displayed. It is displayed instead of the channel main video, so that the video can be easily viewed.

A plurality of regions may be formed on the selection bar, and a video selected from among the plurality of moving images may be displayed by making a video corresponding to each area.

Meanwhile, each of these moving pictures may include information on items, for example, store information that sells one or more items. As a specific example, one video may include information on sale of one deal of TV home shopping.

Through this, the user can feel the same or similar feeling as if selecting and watching one of a plurality of TV home shopping broadcasts through free selection on the selection bar. An order selection input area is displayed and various other detailed information or additional information selection areas are displayed, so that an operation such as processing an order for a corresponding item or checking detailed information can be easily performed while watching each video.

As a result, after setting one channel through the TV screen at home, the user checks a plurality of home shopping information through selection of a selection input area such as the channel main image and selection bar while watching the corresponding channel, and enters the complex mall where a plurality of stores are gathered. You may feel like facilitating shopping for children or shopping for children.

Through this, it is possible to easily increase the user's convenience in checking items, ordering, or shopping life.

As an optional embodiment, a video other than the channel main video and a selection input area in the form of a selection bar for selecting the same may be implemented on a TV screen through an application, and may be connected to, for example, control of a cloud server.

In addition, as an optional embodiment, the application for the selection input area may be performed through the control of the preliminary cloud server, and the application for displaying one or more videos may be performed through the control of the main cloud server.

Through this, the efficiency of data utilization is improved and the selection input area is displayed without a separate selection at the time when the user changes the channel, so that one or more videos other than the main channel video or store information for purchasing the corresponding item exist. It is possible to easily check the purchase price, and it is possible to improve the purchasing convenience of the user.

14 to 24 are exemplary views for explaining a TV-based video display control method according to an embodiment of the present invention.

Referring to FIG. 14 , a user's TV screen TD is shown.

A channel main store image DM1 may be displayed on the TV screen TD. For example, the channel main store image DM1 matched to the time schedule of the channel selected by the user through manipulation of a remote control or the like may be displayed, and as a specific example, the image displayed in the main image display area MDA of the screen TD may be displayed. It can be displayed in the same form as

As an optional embodiment, the additional information area SMA may be displayed in the main image display area MDA to overlap the channel main store image DM1, and the additional information area SMA may include text, image form, or separate video information. may include, and may include information related to an item included in the channel main store image DM1. For example, a product name, price, or event content may be displayed, and the additional information area SMA may be easily displayed by driving one or more applications.

In one area of the screen TD, for example, a selection bar TGB may be displayed as a selection input area at the top of the screen, for example, the selection bar TGB may be the main image display area MDA ) and can be displayed on the top.

The selection bar TGB may include a channel main store image selection unit M1 and a plurality of store video selection units SM1, SM2, SM3, and SM4.

If there is no separate selection by the user or immediately after the channel is selected, the channel main store image (DM1) may be displayed, and the user may display other store videos, for example, store video information corresponding to "Today's TV", "Health UP" You can select and view store video information corresponding to "Project" and store video information corresponding to "Women's Spring". can be checked through .

In response to the image displayed on the screen TD, the selection bar TGB may be selected and discriminated. For example, as shown in FIG. 14 , the channel main store image DM1 is displayed, so the corresponding channel main The display of the store image selection unit M1 is displayed differently from the area of the other selection bar TGB, and as a specific example, the color may be displayed differently by highlighting processing, and as another example, it may include processing such as underlining. .

As an optional embodiment, the banner area RBA may be displayed on the result TV screen TD. When the banner area RBA is selected, one or more videos corresponding to the banner area RBA in advance may be displayed, and these videos may include shopping deal information. The selection of the banner area RBA may be by moving the cursor directly with the remote control, or by pressing the direction key button, and at this time, the direction key button DA is displayed so that the user selects the direction key button DA. It is also possible to input or press a button in the same direction as the direction key button DA of the remote control, for example, the right direction key button, thereby improving the intuitive convenience of the user. As a specific example, convenience of use may be increased by arranging the banner area RBA in the right area and pressing the right direction key.

As an optional embodiment, the position of the banner area RBA can be varied, and depending on the position of the banner area RBA, the type of selection button is also various direction keys, for example, a left direction key, an up direction key, or a down direction key can be pressed. have.

The related information selection area RPA may be displayed in one area of the TV screen TD, for example, at the lower end of the main image display area MDA in which the channel main store image DM1 is displayed.

As an optional embodiment, when a user starts an operation, for example, an operation of a direction key on a remote control, or points or selects a related information selection area (RPA) as a specific example, the shape or color of the related information selection area (RPA) is changed. This can improve the user's input convenience, and when the user makes a selection input, a review page of a plurality of buyers related to the item included in the corresponding image, for example, the channel main store image DM1, can be displayed.

As an optional embodiment, the programming information area PSA may be displayed on one area of the screen TD, and when the user selects, the schedule information for each time zone, for example, summary information of the channel main store image DM1 for each time zone, is displayed. can be displayed.

As an optional embodiment, the order selection area ODAP may be displayed on one area of the screen TD, and when the user selects, the corresponding image displayed through the order processing unit, for example, is included in the channel main store image DM1. An order processing process for the item may proceed. For example, various order follow-up processes such as ARS drive control or simple ordering may be performed.

As an optional embodiment, the comprehensive information area GIPA may be displayed on the screen TD, and the comprehensive information area GIPA displays information corresponding to the channel main store image DM1, for example, various information for ordering. can do.

As an optional embodiment, the channel main store image DM1 may include a region size conversion unit BS for changing the size of the main image display area MDA on which is displayed, and when this is selected, for example, the main image display area ( MDA) may be extended to correspond to part or all of the banner area RBA, and in this case, as an optional embodiment, the channel main store image DM1 may be displayed after being transformed to fit the enlarged display area.

Also, as the size conversion unit BS is selected again, the size may be reduced.

Referring to FIG. 15 , the channel main store image DM1 is displayed on the user's TV screen TD.

For example, it shows that the user maintains for a certain period of time in the state of FIG. 14 without special manipulation of the remote control, and shows that the channel main store image DM1 continues. That is, it shows that the moving picture is continuously being broadcast according to the passage of time.

Referring to FIG. 16 , the user selects the first selection unit SM1 among the plurality of store video selection units SM1, SM2, SM3, and SM4 of the selection bar TGB of the screen TD. For example, it may be selected to check store video information corresponding to "Today's TV".

As an optional embodiment, the first selection unit SM1 selected by the user may include a selection discrimination processing (SCD), for example, as shown in FIG. , may include processing such as underlining processing as another selection discrimination processing SCD1 as shown in FIG. 17 to be described later as another example.

16 , first preliminary information YSM1a corresponding to the first selector SM1 may be displayed on the first display area YDA.

For example, information of the first store may be displayed by selection of the first selection unit SM1 , and as a specific example, the first preliminary information YSM1a may include image information. As an example, image information or text information indicating an item included in video information to be described later may be included.

As an optional embodiment, a plurality of pieces of first preliminary information YSM1 and YSM2 may be provided, and each may be displayed in a separate area.

Also, all of the plurality of pieces of first preliminary information YSM1 and YSM2 may be included in the first store information corresponding to the first selection unit SM1 .

As an optional embodiment, the first summary information ISM1 may be displayed in the first summary area IDA arranged to be adjacent to each of the first preliminary information YSM1 and YSM2, for example, to be adjacent to each other in the horizontal direction, , which may include item names, prices, and broadcast times when broadcasting as the main video.

Also, the image control selection unit BPF or the order selection area ODAP may be displayed to correspond to the first preliminary information YSM1 . The image control selection unit BPF will be described later.

Through the order selection area ODAP, only the first preliminary information YSM1 is viewed and the first store information corresponding to the first selection unit SM1, ie, the store information corresponding to "Today's TV", is processed to order an item. can proceed.

In addition, as an optional embodiment, the store information corresponding to "Today's TV" may include information of the main store image DM1 of the channel for each time period, and may have a VoD form, so that a necessary part may be selectively checked.

Referring to FIG. 17 , the user may proceed with a selection input for the first preliminary information YSM1, for example, a selection input for an area in which the first preliminary information YSM1 is displayed in the first display area YDA. showing what has been done.

As an optional embodiment, such selection may be performed through input of various buttons of the remote control or a voice input function of the remote control.

As an optional embodiment, if there is such a selection, the selection processing variation area SCA may be displayed, and the selection processing variation area SCA may include a change in color or thickness of the edge of the first display area YDA. have.

After the selection processing change area SCA is displayed according to the user's selection of FIG. 17 , the first moving picture DSM1a may be displayed on the first display area YDA as shown in FIG. 18 .

As an optional embodiment, if the user selects the first selection unit SM1 without the user's selection of FIG. 17 , the first preliminary information YSM1 is displayed on the first display area YDA for a predetermined time, and then the first preliminary information YSM1 is displayed. 1 A moving picture DSM1a can be displayed.

As shown in FIG. 19 , the first moving image DSM1a may be continuously displayed on the first display area YDA without a user's separate selection.

In addition, various methods of reproduction may be controlled through the image control selection unit BPF for the first moving image DSM1a. For example, the first video DSM1a may be viewed again by selecting the video control selection unit BPF.

Also, as another example, by selecting the video control selector BPF, the playback start area for the first moving picture DSM1a may be selected, searched, and playback may be started.

Meanwhile, the first moving image DSM1a displayed in the first display area YDA may be displayed in an area having a different size.

For example, when there is a selection input to the area size conversion unit BS, as shown in FIG. 20 , the first change video MDSM1a is displayed in an area of a different size to correspond to the first display conversion area DA1. may be

As a specific example, the first change video MDSM1a may be displayed in the first display conversion area DA1 having an area larger than that of the first display area YDA through selection of the size conversion unit BS, and the size of the display area may be displayed. According to the change, the display form, resolution, etc. of the moving picture may be changed, and as another example, displayed information may be increased.

Also, as the size conversion unit BS is selected again, the size may be reduced.

As an optional embodiment, when the first display conversion area DA1 is displayed, similar to when the above-described channel main store image DM1 is displayed, related information such as the banner area RBA, the programming information area PSA, and review information is selected. The area RPA and the like may be selectively displayed.

Referring to FIG. 21 , it shows that the user selects the fourth selection unit SM4 among the plurality of store video selection units SM1, SM2, SM3, and SM4 of the selection bar TGB of the screen TD. For example, it may be selected to check store video information corresponding to "Shopping on TV".

As an optional embodiment, the fourth selection unit SM4 selected by the user may include a selection discrimination processing (SCD), for example, colors may be displayed differently due to emphasis processing, and processing such as underlining processing may be performed as another example. may include

Referring to FIG. 21 , the fourth preliminary information YSM4 corresponding to the fourth selection unit SM4 may be displayed on the screen.

For example, information of the fourth store may be displayed by selection of the fourth selection unit SM4 , and as a specific example, the fourth preliminary information YSM4 may include image information. As an example, image information or text information indicating an item included in video information to be described later may be included.

As an optional embodiment, the fourth preliminary information YSM4 may include the reproduction selection unit TSM.

The order selection area ODAP may be displayed to correspond to the fourth preliminary information YSM4. View only the fourth preliminary information YSM4 through the order selection area ODAP and process the order of items included in the fourth store information corresponding to the fourth selection unit SM4, that is, the store information corresponding to "Shopping in TV" can proceed.

As an optional embodiment, the image selection unit SPC may be displayed, and the image corresponding to the fourth preliminary information YSM4 is changed according to the selection of the image selection unit SPC, and each image has different information, for example, It may contain information for ordering different items.

Meanwhile, as shown in FIG. 22 , the fourth moving picture DSM4 may be displayed according to the selection of the play selection unit TSM or if there is no user selection for a certain period of time as an optional embodiment.

Meanwhile, the display of the fourth moving image DSM4 may be continuously maintained without a user's separate selection.

Referring to FIG. 23 , the selection bar TGB includes a plurality of store video selection units SM1 , SM2 , SM3 , SM4 , and SM5 including portions not shown in the previous drawings. For example, a selection bar TGB including a video selection unit may be displayed to correspond to the number of a plurality of pieces of video store information.

The user selects the fifth selection unit SM5 among the plurality of store video selection units SM1, SM2, SM3, SM4, and SM5 of the selection bar TGB of the screen TD, for example, It may be selected to check store video information corresponding to "fashion special price".

As an optional embodiment, the fifth selection unit SM5 selected by the user may include a selection discrimination processing (SCD), for example, different colors may be displayed by highlighting processing, and processing such as underlining processing as another example. may include

Referring to FIG. 23 , the fifth preliminary information YSM5 corresponding to the fifth selection unit SM5 may be displayed on the screen.

For example, information on the fifth store may be displayed by selection of the fifth selection unit SM5 , and as a specific example, the fifth preliminary information YSM5 may include image information. As an example, image information or text information indicating an item included in video information to be described later may be included.

As an optional embodiment, the fifth preliminary information YSM5 may include the reproduction selection unit TSM.

The order selection area ODAP may be displayed to correspond to the fifth preliminary information YSM5 . Through the order selection area ODAP, only the fifth preliminary information YSM5 is viewed, and the fifth store information corresponding to the fifth selection unit SM5, that is, the item included in the store information corresponding to the “inter season fashion special price” is processed. can proceed.

As an optional embodiment, the image selection unit SPC may be displayed, and the image corresponding to the fourth preliminary information YSM4 is changed according to the selection of the image selection unit SPC, and each image has different information, for example, It may contain information for ordering different items.

Meanwhile, as shown in FIG. 24 , the fifth moving image DSM5 may be displayed according to the selection of the play selection unit TSM or if there is no user selection for a certain period of time as an optional embodiment.

Meanwhile, the display of the fourth moving image DSM4 may be continuously maintained without a user's separate selection.

In this embodiment, in addition to the channel main store video DM1, various video information can be selected and checked through the selection bar (TGB) and the banner area (RBA), and through this, shopping information in the form of video on demand (VOD) can be easily accessed It is possible to easily control the user's convenience in acquiring shopping information and the shopping processing method.

In addition, in the present embodiment, as described above, when the user selects a channel, the channel main image corresponding to the channel may be displayed on the user's screen to first view. In addition, various information can be implemented on the user's screen through application driving, the user can easily check information, and various selection functions can be easily performed.

For example, a related information selection area is displayed, the contents of the screen are changed according to the user's selection, and a related information area can be specifically displayed, and the related information area is at least a content corresponding to channel main image information, for example, a channel. Information for purchasing an item included in the main image information may be included, and as a specific example, evaluation data of purchasers may be included and displayed. Through this, the user can check the channel main image information while maintaining the channel and easily grasp the related image information.

In addition, the user can easily check the existence of one or more store video or name information in addition to the main store image information by viewing the selection bar without changing a channel or without a separate selection input.

As an optional embodiment, the user can watch one or more store video information through a free selection input on the selection bar, watch as many times as you want to watch while watching, and then stop or play the video again, and a button function for playing such a video It can be displayed on the user's screen and performed through remote control operation.

Through this, it is possible to selectively watch videos having various shopping information, so that shopping information in the form of Video On Demand (VOD) can be easily checked based on the TV screen, and the convenience of the subsequent shopping process can be easily improved.

In addition, by allowing the user to intuitively select a video through the banner area, it increases the ease of checking shopping information in the form of VOD (Video On Demand), and gives a visual imprint to the user by giving each shopping information characteristic, thereby improving the favorability of shopping information. can do.

As such, the present invention has been described with reference to the embodiments shown in the drawings, which are merely exemplary, and those skilled in the art will understand that various modifications and equivalent other embodiments are possible therefrom. . Accordingly, the true technical protection scope of the present invention should be determined by the technical spirit of the appended claims.

An embodiment may be represented by functional block configurations and various processing steps. These functional blocks may be implemented in any number of hardware and/or software configurations that perform specific functions. For example, an embodiment may be an integrated circuit configuration, such as memory, processing, logic, look-up table, etc., capable of executing various functions by the control of one or more microprocessors or other control devices. can be hired

Similar to how the components of the present invention may be implemented as software programming or software components, embodiments may include various algorithms implemented as data structures, processes, routines, or combinations of other programming constructs, including C, C++ , may be implemented in a programming or scripting language such as Java, assembler, or the like. Functional aspects may be implemented in an algorithm running on one or more processors. In addition, the embodiment may employ the prior art for electronic environment setting, signal processing, and/or data processing, and the like. Terms such as “mechanism”, “element”, “means” and “configuration” may be used broadly and are not limited to mechanical and physical configurations. The term may include the meaning of a series of routines of software in connection with a processor or the like.

Implementations of the subject matter described herein are one or more computer program products, ie one or more modules of computer program instructions encoded on a tangible program storage medium for controlling the operation or execution by the control system. can be implemented. The computer readable medium may be a machine readable storage device, a machine readable storage substrate, a memory device, a composition of matter that affects a machine readable radio wave signal, or a combination of one or more thereof.

As used herein, the term “system” or “device” encompasses all devices, devices and machines for controlling data, including, for example, a programmable processor, a computer, or multiple processors or computers. The control system may include, in addition to hardware, code forming an execution environment for a computer program upon request, such as, for example, code constituting processor firmware, a protocol stack, a database management system, an operating system, or a combination of one or more thereof. .

A computer program (also known as a program, software, software application, script or code) may be written in any form of any programming language, including compiled or interpreted language or a priori or procedural language, and may be written as a stand-alone program or module; It can be deployed in any form, including components, subroutines, or other units suitable for use in a computer environment. A computer program does not necessarily correspond to a file in a file system. A program may be in a single file provided to the requested program, or in multiple interacting files (eg, files that store one or more modules, subprograms, or portions of code), or portions of files that hold other programs or data. (eg, one or more scripts stored within a markup language document). The computer program may be deployed to be executed on a single computer or multiple computers located at one site or distributed over a plurality of sites and interconnected by a communication network.

On the other hand, computer-readable media suitable for storing computer program instructions and data are, for example, semiconductor memory devices such as EPROM, EEPROM and flash memory devices, such as magnetic disks such as internal hard disks or external disks, magneto-optical disks and CDs. -Can include all types of non-volatile memory, media and memory devices, including ROM and DVD-ROM disks. The processor and memory may be supplemented by, or integrated into, special purpose logic circuitry.

An implementation of the subject matter described herein may include a backend component, such as a data server, or a middleware component, such as an application server, or a web browser or graphical user, such as a user capable of interacting with an implementation of the subject matter described herein. It may be implemented in a front-end component, such as a client computer having an interface, or in a computing system including any combination of one or more of such back-end, middleware, or front-end components. The components of the system may be interconnected by any form or medium of digital data communication, such as, for example, a communication network.

Also, although operations are depicted in the drawings in a specific order in this specification, it is not to be understood that such operations must be performed in the specific order or sequential order shown or that all illustrated operations must be performed in order to achieve desirable results. Can not be done. In certain cases, multitasking and parallel processing may be advantageous. Further, the separation of the various system components of the above-described embodiments should not be construed as requiring such separation in all embodiments, and the program components and systems described may generally be integrated together into a single software product or packaged into multiple software products. It should be understood that

As such, this specification is not intended to limit the invention to the specific terms presented. Accordingly, although the present invention has been described in detail with reference to the above-described examples, those skilled in the art can make modifications, changes, and modifications to the examples without departing from the scope of the present invention. The scope of the present invention is indicated by the following claims rather than the above detailed description, and all changes or modifications derived from the meaning and scope of the claims and their equivalent concepts should be interpreted as being included in the scope of the present invention. do.

The specific implementations described in the embodiment are only embodiments, and do not limit the scope of the embodiment in any way. For brevity of the specification, descriptions of conventional electronic components, control methods, software, and other functional aspects of the methods may be omitted. In addition, the connection or connection members of the lines between the components shown in the drawings illustratively represent functional connections and/or physical or circuit connections, and in an actual device, various functional connections, physical connections that are replaceable or additional may be referred to as connections, or circuit connections. In addition, unless there is a specific reference such as "essential", "importantly", etc., it may not be a necessary component for the application of the present invention.

In the specification of embodiments (especially in the claims), the use of the term “the” and similar referential terms may be used in both the singular and the plural. In addition, when a range is described in the embodiment, it includes the invention to which individual values belonging to the range are applied (unless there is a description to the contrary), and each individual value constituting the range is described in the detailed description. . Finally, the steps constituting the method according to the embodiment may be performed in an appropriate order unless the order is explicitly stated or there is no description to the contrary. The embodiments are not necessarily limited according to the order of description of the above steps. The use of all examples or exemplary terms (eg, etc.) in the embodiment is merely for describing the embodiment in detail, and unless it is limited by the claims, the scope of the embodiment is limited by the examples or exemplary terminology. it is not In addition, those skilled in the art will recognize that various modifications, combinations, and changes can be made in accordance with design conditions and factors within the scope of the appended claims or their equivalents.

100: TV-based video display control system
110: video providing control unit
120: selection control
130: video display control unit

Claims (7)

an image providing control unit controlling to display a channel main image set in a TV channel on the user's TV screen according to the user's control;
a selection control unit for controlling selection of one or more videos other than the channel main video; and
and a video display controller configured to display the video selected by the selection controller on the TV screen,
The video display control unit displays a selection area formed so that a user's selection is input on the TV screen, and controls the selected video to be displayed according to the input to the selection area,
The video display control unit receives information on the selection area from the first cloud server, displays the selection area on the TV screen, and is different from the first cloud server based on the user's selection input for the selection area. receiving the selected video from a second cloud server and displaying the selected video on the TV screen;
The first cloud server and the second cloud server, based on the user's control, the driving time point is distinguished from each other, a TV-based video display control system. According to claim 1,
and the selection control unit includes a selection input control unit for recognizing a user's selection input and controlling the display of moving picture information. delete an image providing control step of controlling to display a channel main image set in a TV channel on the user's TV screen according to the user's control;
a selection control step of controlling selection of one or more videos other than the channel main video; and
A video display control step of displaying the video selected through the selection control step on the TV screen,
The video display control step is a step of displaying a selection area formed so that a user's selection is inputted on the TV screen, and controlling the selected video to be displayed according to the input to the selection area,
The video display control step may include receiving information on the selection region from the first cloud server, displaying the selection region on the TV screen, and performing communication with the first cloud server based on the user's selection input for the selection region. receiving the selected video from a different second cloud server and displaying the selected video on the TV screen,
The first cloud server and the second cloud server, based on the control of the user, the driving time is distinguished from each other, a TV-based video display control method. 5. The method of claim 4,
The selection control step includes a selection input control step of recognizing a user's selection input and controlling to display video information. delete A computer-readable recording medium in which a program for performing the method of claim 4 or 5 is recorded.

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