KR102342774B1 - TV based image display control system and method for TV based image display control - Google Patents

Abstract

An embodiment of the present invention provides a channel image providing controller that controls to display one or more channel images set in a TV channel on a user's TV screen according to the user's control, and recognizes a user's selection operation for information displayed through the TV A TV comprising a selection input control unit for controlling the display, and a related image area display control unit for controlling display of a related image area related to the channel image on the user's TV screen when the user's selection operation is input through the input control unit Disclosed is an image display control system based on the present invention.

Description

TV based image display control system and TV based image display control method {TV based image display control system and method for TV based image display control }

Embodiments of the present invention relate to a TV-based video display control system and a TV-based video display control method.

With the recent development of TV technology and digital technology, various information is being delivered to viewers through TV.

For example, TV home shopping, which provides shopping information through TV, provides various information according to technological change.

Meanwhile, with the recent commercialization of digital-based digital television technology, it has become possible to provide various contents through a network such as the Internet connected to each home, and an IPTV (Internet Protocol Television) service is a representative example.

In the IPTV service, various services can be provided to IPTV service subscribers through a set-top box installed in a designated space, such as a home, among which shopping broadcasting service (or commerce broadcasting) provided through a commerce channel. may also be provided.

In the case of a commerce business operator producing a shopping broadcasting service, a commerce channel (ie, a shopping broadcasting service) may be programmed in a correspondingly granted/promised channel by paying a certain amount.

Accordingly, when the IPTV service subscriber selects a channel promised in the set-top box, the set-top box receives the commerce channel regularly scheduled for the channel and outputs it through the TV, so that the IPTV service subscriber can view the commerce channel and use the shopping broadcasting service. However, there is a limit to the delivery of various shopping information according to the user's request, and the improvement of convenience such as checking shopping information and ordering.

SUMMARY Embodiments of the present invention provide a TV-based video display control system and a TV-based video display control method that facilitate and deliver various information to a user and improve user convenience.

An embodiment of the present invention provides a channel image providing controller that controls to display one or more channel images set in a TV channel on a user's TV screen according to the user's control, and recognizes a user's selection operation for information displayed through the TV A TV comprising a selection input control unit for controlling the display, and a related image area display control unit for controlling display of a related image area related to the channel image on the user's TV screen when the user's selection operation is input through the input control unit Disclosed is an image display control system based on the present invention.

In this embodiment, the image providing control unit, the selection input control unit, or the related image area display control unit may be configured to communicate with a set-top box connected to the TV.

In the present embodiment, the related image area may include a detailed information area of one or more items related to the channel main image.

Another embodiment of the present invention provides an image providing control step of controlling to display a channel image set on the TV on the user's TV screen according to the user's control, recognizing and controlling the user's selection operation for information displayed through the TV A TV comprising a selection input control step and a related image area display control step of controlling display of a related image area related to the channel image on the user's TV screen when the user's selection operation is input through the input control step Disclosed is a method for controlling an image display based on the present invention.

In this embodiment, the image providing control step, the selection input control step or the related image area display control step may include communicating with a set-top box connected to the TV.

In the present embodiment, the related image area may include a detailed information area of one or more items related to the channel main image.

Another embodiment of the present invention discloses a computer-readable recording medium in which a program for performing any one of the above methods is recorded.

Other aspects, features and advantages other than those described above will become apparent from the following drawings, claims, and detailed description of the invention.

A TV-based video display control management system and a TV-based video display control method according to an embodiment of the present invention can easily and deliver various information to a user and improve user convenience.

1 is a diagram schematically illustrating a TV-based video display control system according to an embodiment of the present invention.
FIG. 2 is a diagram illustrating an optional embodiment of the image providing control unit of FIG. 1 .
FIG. 3 is a diagram illustrating a selective embodiment of the selection input control unit of FIG. 1 .
Fig. 4 is a diagram showing an alternative embodiment of the associated image area display control unit of Fig. 1;
FIG. 5 is a diagram illustrating a modified example of the detailed information area display unit of FIG. 4 .
FIG. 6 is a diagram illustrating a modified example of the evaluation information display control unit of FIG. 4 .
7 is a diagram schematically illustrating a TV-based video display control system according to another embodiment of the present invention.
FIG. 8 is a diagram illustrating an alternative embodiment of the application driving unit of FIG. 7 .
9 is a diagram schematically illustrating a TV-based video display control system according to another embodiment of the present invention.
FIG. 10 is a diagram illustrating an optional embodiment of the operation of the video providing control unit of FIG. 9 .
11 is a diagram illustrating an alternative embodiment of the cloud connection unit of FIG. 9 .
12 is a diagram schematically illustrating a TV-based video display control method according to an embodiment of the present invention.
13 is a diagram illustrating an optional embodiment of the image provision control step of FIG. 12 .
14 is a diagram illustrating an alternative embodiment of the selection input control step of FIG. 12 .
Fig. 15 is a diagram showing an alternative embodiment of the related image area display control step of Fig. 12;
FIG. 16 is a diagram illustrating a modified example of the step of displaying the detailed information area of FIG. 15 .
FIG. 17 is a diagram illustrating a modified example of the evaluation information display control step of FIG. 15 .
18 to 23 are exemplary views for explaining a TV-based video display control method according to an embodiment of the present invention.

Since the present invention can apply various transformations and can have various embodiments, specific embodiments are illustrated in the drawings and described in detail in the detailed description. Effects and features of the present invention, and a method for achieving them will become apparent with reference to the embodiments described below in detail in conjunction with the drawings. However, the present invention is not limited to the embodiments disclosed below and may be implemented in various forms.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings, and when described with reference to the drawings, the same or corresponding components are given the same reference numerals, and the overlapping description thereof will be omitted. .

In the following embodiments, terms such as first, second, etc. are used for the purpose of distinguishing one component from another, not in a limiting sense.

In the following examples, the singular expression includes the plural expression unless the context clearly dictates otherwise.

In the following embodiments, terms such as include or have means that the features or components described in the specification are present, and the possibility that one or more other features or components will be added is not excluded in advance.

In the drawings, the size of the components may be exaggerated or reduced for convenience of description. For example, since the size and thickness of each component shown in the drawings are arbitrarily indicated for convenience of description, the present invention is not necessarily limited to the illustrated bar.

In the following embodiments, the x-axis, the y-axis, and the z-axis are not limited to three axes on a Cartesian coordinate system, and may be interpreted in a broad sense including them. For example, the x-axis, y-axis, and z-axis may be orthogonal to each other, but may refer to different directions that are not orthogonal to each other.

In cases where certain embodiments may be implemented otherwise, a specific process sequence may be performed different from the described sequence. For example, two processes described in succession may be performed substantially simultaneously, or may be performed in an order opposite to the order described.

Hereinafter, an embodiment of the present invention will be described with reference to the accompanying drawings.

1 is a diagram schematically illustrating a TV-based video display control system according to an embodiment of the present invention.

Referring to FIG. 1 , the TV-based image display control system 100 may include an image providing control unit 110 , a selection input control unit 120 , and a related image area display control unit 130 .

The image providing controller 110 may control to display a channel image set in the TV on the user's TV screen according to the user's control.

The channel image controlled through the image providing controller 110 may include a channel main image.

For example, a channel main image corresponding to a channel selected by the user through a remote control or other input means while watching TV may be displayed on the user's TV. The channel main image may include images corresponding to each time according to the time schedule.

As a specific example, the TV may be connected to a set-top box, and may be driven or received an image through the set-top box to be displayed on the TV.

The set-top box may be of various types such as terrestrial, cable, or satellite broadcasting, and may be capable of receiving two or more of them.

In addition, the TV mentioned in this embodiment may include a set-top box function.

As an optional embodiment, the image providing control unit 110 receives an image signal, for example, an SDI signal, from a server of a broadcasting center when an image set in a channel corresponding to the selection input is displayed on the TV so that the image is displayed on the TV. When such an image is displayed, the user may perform an input operation according to a basic TV operation, for example, an operation of adjusting the volume of the image or reducing the size of the screen through a remote control operation.

As an optional embodiment, the channel image controlled through the image providing controller 110 may include one or more moving images in addition to the channel main image.

For example, the video providing controller 110 may control to display one or more pieces of video information on the user's TV screen in addition to the channel main video corresponding to the channel. As a specific example, if there is a user's selection when displaying the channel main image corresponding to the channel, other moving image information may be displayed instead of the channel main image, and as an optional embodiment, a plurality of moving image information may be sequentially displayed or selected by the user. Accordingly, the video information corresponding to the selection may be executed and displayed on the user's TV screen. The display of one or more video information or a plurality of videos is displayed in the channel corresponding to the channel main video, that is, without changing the channel, and through this, the user can display the channel main video and the channel main video in one TV channel in the user's TV screen. One or more pieces of video information may be checked, and as a specific example, a plurality of pieces of home shopping information may be easily checked. The provision of such a video may be implemented by driving an application.

For example, such an application may be implemented through a TV set-top box, and the TV set-top box may be connected to various networks or specifically a cloud server.

As an optional embodiment, a related image display selection area may be displayed in one area of the user's TV screen, for example, at the bottom when the channel main image is displayed. As will be described later with respect to the related image display selection area, when the user inputs the related image display selection area, for example, through a remote control operation, the related image area related to the channel image may be displayed.

In addition, as an optional embodiment, the relevant image display selection area may be displayed to correspond to each of the plurality of moving image information.

This related image display selection area may display summary information or heading information so that the user can make a selection, and may include text information such as "Detailed View" for example.

As an optional embodiment, one or more pieces of video information other than the channel main video may be controlled by running an application.

For example, through an application driving controller (not shown), it is possible to control an application including one or more regions differentiated from a channel main image set in the TV to be driven in the TV.

As an optional embodiment, when an image set in a channel corresponding to the selection input is displayed on the TV through an application driving controller (not shown), the operation may be performed simultaneously. As a specific example, the application may start running at the same time when an image set in a channel is displayed on the TV.

Also, as an example, until a channel set according to a user's selection input is changed, information such as images and videos displayed on the TV may be controlled through an application driving controller (not shown). As a specific example, the application driving controller (not shown) may control the TV screen by controlling the application including the TV image through signal connection with the set-top box connected to the TV.

An application driven on the TV through the application driving control unit (not shown) may include various image information, for example, may include a menu bar type for a user's selection input and response.

As an optional embodiment, the related image display selection area may be displayed through the control of an application controlled through the TV set-top box.

In addition, a related image area, which will be described later, may be displayed through the control of an application implemented in the TV.

In addition, as an example, an application driven on the TV through the application driving control unit (not shown) may control the display of a frame in the form of an image fixed for a predetermined time on the TV in the form of an image.

In addition, as an example, an application driven on the TV through the application driving controller (not shown) may control to display the one or more video information or a plurality of videos on the TV screen, and as a specific example, control the set-top box to display the video can make this run. As an optional embodiment, when implementing such a video, the application driving control unit (not shown) may control a location in which the video is to be implemented among the entire screen area, and as an additional example, it may be positioned and implemented in any of the frame areas displayed as applications on the TV screen. can control

As an example of the operation, when the set-top box receives a signal for implementing a video through an application driving control unit (not shown), a video corresponding to the signal is selected from stored video information or address information of the video is selected to correspond to the TV screen A moving picture may be displayed, and at this time, the selected moving picture information may be displayed in the received position or frame area among the areas of the TV screen.

Through this, until the channel set according to the user's selection input is changed, if the user receives an input to an input area through an application displayed on the TV, for example, a menu bar or various selection buttons, it is recognized and the application driving control unit ( One or more moving images can be implemented on the TV through the control of the control unit, for example, a plurality of moving images can be sequentially displayed, or the displayed moving image can be changed according to the user's selection, and the display of a new moving image can be started or ended. can proceed easily.

The video information may include various information and may include shopping information. For example, one piece of video information may include one piece of shopping deal information. As an optional embodiment, such moving picture information may include TV home shopping moving picture information each including one item.

Through this, the user can easily check a plurality of video information, as a specific example, shopping deal information, without changing the channel by selecting a channel on the TV screen, and having the same effect as viewing information on a plurality of TV home shopping channels in one channel. can be implemented

As an optional embodiment, while checking the image information transmitted through the broadcasting center through the TV screen, at the same time, through the application implemented on the TV screen, various information about the image information, for example, home shopping information, is checked, as a specific example, the application form By simultaneously displaying data information corresponding to the image information transmitted as raw data on a TV screen, user convenience and ordering convenience can be improved.

In addition, through the user's operation while checking the image information transmitted through the broadcasting center, for example, the application driving control unit (not shown) according to the input of the direction operation of the remote control or various selection buttons, etc. Information, specifically, shopping deal video information may be selectively displayed on the TV.

As an optional embodiment, the application driving control unit (not shown) may include a cloud control connection unit. Through this, the application driving screen can be easily displayed on the user's TV screen by a cloud method, for example, a cloud streaming method as a specific example.

For example, the application driving control unit (not shown) may include a media cloud server, and through this media cloud server, the application may be implemented on a TV screen as necessary, and as a specific example, a set-top box connected to a set-top box can be sent to the box.

Through this, it is possible to reduce or remove the degree of including the application and data and software necessary for driving the application in the set-top box or TV.

In addition, when the application is implemented using the cloud server, as an optional embodiment, the application may be implemented by driving the preliminary cloud server and the application may be implemented by driving the main cloud server. When the user selects a channel and the selected channel starts video display, the backup cloud server operation can be used. You can proceed with running the main cloud server.

When the application is driven through the preliminary cloud server operation, the same information may be displayed to a plurality of users connected to the channel, for example, thousands of users. In this case, essential information corresponding to the video information, for example, real-time sales numbers, real-time information data corresponding to video information such as broadcast progress rate, pop-up data information, banner information linked to a video, etc. can be expressed. The standby cloud server may have various types, and may have the form of Broadcasting Cloud Streaming (BCS).

When the main cloud server is driven when there is a user manipulation or selection, each information according to each user's manipulation may be displayed. The main cloud server may have various types, may have the form of Interactive Cloud Streaming (ICS), and one user may correspond to each window (application) displayed on the cloud server.

By using the selected cloud, the efficiency of the cloud server is improved and the load on the cloud server is reduced, so that complex applications can be run smoothly even when multiple users are using it through channel selection at the same time.

In addition, cloud server management efficiency can be improved by allocating a minimum number of cloud servers to users who do not stay for a long time after selecting a channel or change a channel after not selecting a channel.

As an optional embodiment, the related image display selection area may be displayed on a TV screen, for example, may be displayed through the control of an application. In this case, the relevant image display selection area may be displayed together with the channel main image immediately after the channel selection, and this may be controlled through the application driving through the preliminary cloud server driving.

Through this, the user can check the relevant image display selection area immediately after selecting the channel without additional selection through remote control operation, and various data processing information, such as text (eg "product review"), in one area of the screen , As information related to the item included in the channel main video, real-time information such as the number of real-time sales of items included in the channel main video and the broadcasting progress rate of the channel main video can be expressed, and according to the change of the channel main video by time period Banner information displayed on one area of the screen, such as the right side of the screen, can be changed and displayed. Also, a popup can be displayed according to the timeline.

The selection input control unit 120 may recognize and control a user's selection operation for information displayed through the TV.

For example, when the user wants to check detailed information related to a channel image while viewing the channel image, specifically, channel main image information or one or more other moving image information, the user may select it through an input to the TV screen.

As an optional embodiment, a related image display selection area displayed on the TV screen, for example, a "detail view" area displayed on the TV screen may be selected through a TV remote control or the like, and the selection input control unit 120 may recognize it.

As an optional embodiment, the selection input control unit 120 recognizes the user's operation for selection, for example, when the remote control direction key is operated, and, when corresponding to the relevant image display selection area, displays a change in highlight processing for the relevant image display selection area. can

As an optional embodiment, the selection input control unit 120 may variously set the location of the relevant image display selection area to facilitate the user's operation for selection, for example, the channel main video or each other different video. When displaying on the screen, it may be determined to display the image in an area that does not overlap with the image, or to display in a partially overlapping or overlay form.

As a selective embodiment, the selection input control unit 120 may select a region of the channel image displayed on the TV screen, and the selection input control unit 120 may recognize it.

For example, when the user wants to check the item information corresponding to the channel image, for example, detailed shopping information while watching the channel image, select input such as inputting the "OK" button on the remote control for the area where the channel image is displayed on the TV screen. , and the selection input control unit 120 may control to recognize such an input.

When the user's selection operation is input through the selection input control unit 120 , the related image area display control unit 130 may control the display of the related image area related to the channel image on the user's TV screen.

For example, while viewing the channel video, if the user selects "View Details" to check the detailed information of the product included in the relevant image display selection area displayed at the bottom of the TV screen, as a specific example, the channel video being viewed, " A related image area including a detailed information page of an item included in an image of a channel being viewed may be displayed on the TV screen in response to a selection operation of selecting "View Details".

At this time, the shape of at least the channel image being viewed can be changed by the related image area, for example, the detailed information image area, for example, the audio of the channel main video remains and broadcasting continues. and the display form of the user's TV screen may be changed. As an alternative embodiment, the relevant image area may be displayed in a form that is overlaid on the channel image.

Through this, the channel image continues, and the user can check the page of detailed information of the item included in the channel image through the related image area while recognizing the channel image through the TV screen.

As a specific example, the display may be displayed in a form (eg, overlay) in which a related image area is overlapped with the channel image on top of the channel image.

In addition, the related image area is formed to be at least smaller than an area in which the channel image is displayed, so that the related image area may be displayed on the channel image in a form that is overlapped with a portion of the channel image rather than the entirety of the channel image.

In this case, the display processing of the channel image may be variously controlled. For example, a darkened area may be included by changing the contrast in the vicinity of the related image area.

In addition, as the channel image, a related image area, specifically, a detailed information image area as a specific example, may be displayed on the TV screen according to a user's selection so as to correspond to each of the channel main image and one or more moving images as the channel image.

Meanwhile, as an optional embodiment, when the related image area is displayed on the TV screen, it may be displayed through the control of the application. In this case, it can be controlled by driving the application through the driving of the main cloud server.

Through this, for example, when a related image display selection area is displayed, the preliminary cloud server controls the display, and when there is a selection input for the user's related image display selection area, the related image area is displayed on the user's TV screen through the main cloud server control. It can be displayed on

Through this, it is possible to effectively drive the display of the TV screen smoothly without stopping or delay, and it is possible to improve the user's operation and viewing convenience of the TV screen.

FIG. 2 is a diagram illustrating an optional embodiment of the image providing control unit of FIG. 1 .

Referring to FIG. 2 , the image providing controller 110 ′ may include a channel main image controller 112 ′ and a video controller 114 ′.

Through the channel main image controller 112 ′, it is possible to control the display of the channel main image set in the TV on the user's TV screen according to the user's control.

For example, a channel main image corresponding to a channel selected by the user through a remote control or other input means while watching TV may be displayed on the user's TV. The channel main image may include an image corresponding to each time according to the time schedule.

Through the video controller 114', one or more pieces of video information other than the main channel image corresponding to the channel may be controlled to be displayed on the user's TV screen. Through this, the user can select and watch one of the channel main video or one or more videos without changing the channel within the channel. As an optional embodiment, one or more pieces of video information other than the channel main video may be controlled by running an application.

FIG. 3 is a diagram illustrating a selective embodiment of the selection input control unit of FIG. 1 .

Referring to FIG. 3 , the selection input control unit 120 ′ may include a related image display selection area control unit 122 ′ or a channel image selection control unit 124 ′.

The related image display selection area control unit 122' may display the related image display selection area on the TV screen and recognize the user's selection when the related image display selection area is displayed. For example, when the user selects the detailed view button area when it is displayed, it can be recognized.

As an optional embodiment, the related image display selection area control unit 122' may reflect the user's selection operation or a preliminary operation prior to selection and display it on the user's TV screen. For example, when a user moves a remote control arrow key or points a remote control arrow key to an associated image display selection area, the relevant image area may be highlighted to facilitate the user's selection, e.g., the color of the relevant image area may change or size can be changed

Also, as an optional embodiment, the related image display selection region controller 122 ′ may control a position at which the related image display selection region is displayed on the screen. For example, the relevant image display selection region may be placed under the channel image. The channel image selection control unit 124' may recognize this when selecting one region of the channel image displayed on the TV screen. For example, if a user is interested in a product displayed on a channel image while watching a channel image, the user can select an area on the TV screen where the product is displayed through an operation operation such as selecting the confirmation button on the remote control, and recognize this selection operation can do.

Through this, it is possible to recognize that a related image display selection area or a region of a channel image is selected so that the related image display area is displayed.

Fig. 4 is a diagram showing an alternative embodiment of the associated image area display control unit of Fig. 1;

The related image area display control unit 130' may include a screen processing control unit 131', a detailed information area display unit 132', or an evaluation information display control unit 135'.

The screen processing controller 131 ′ may at least partially change a display method of channel image information corresponding thereto when displaying a related image region according to a user's selection. As an optional embodiment, when the display method is changed, the audio content of the broadcast may be maintained as it is, and through this, the continuity effect of the broadcast may be obtained.

For example, the related image region may be displayed in an overlay form so that at least one region overlaps in front of the channel image.

As a specific example, the size of the related image area may be made smaller than the area where the channel image is displayed, and display processing may be controlled so that the channel image is not visible in the area where the related image area is displayed while the related image area is displayed.

As an optional embodiment, the color or contrast of a region of a channel image, for example, a region displayed without overlapping a related image region among regions of the channel image may be changed, specifically, the contrast is changed to darken or the color saturation is low. or an achromatic component may be added, and the channel image may be completely or partially toned down or darkened while giving a gradation effect.

Through this, it is possible to display the relevant image area by emphasizing it on the TV screen, and it is possible to easily increase the user's visual convenience and information visibility by maintaining the channel image.

The detailed information area display unit 132' may display the detailed information area as a related image area. For example, each detailed information area of an item (eg, clothing) displayed on a channel image may be displayed in the form of an image.

The detailed information area display unit 132' may include one or more image areas to display, and may also display a plurality of image information, for example, sequentially display. In addition, the detailed information area display unit 132' may change the screen display state so that, when a user selects, the information included in the detailed information area is concretely displayed.

The evaluation information display control unit 135' may display an evaluation information area related to a channel image. For example, the evaluation information display control unit 135' may display a review area as a related image area. For example, real-time product review statistical data information of an item related to a channel image and product review list information of a plurality of buyers may be displayed.

In addition, the corresponding channel main image or one or more moving images may be displayed again during the display of the related image area, and, for example, a user-selectable switch button may be displayed on the screen.

FIG. 5 is a diagram illustrating a modified example of the detailed information area display unit of FIG. 4 .

Referring to FIG. 5 , the detailed information area display unit 132″ may include a display adjustment control unit 132A″, a detailed image conversion control unit 132B″, or a detailed image display processing control unit 132C″.

The display adjustment control unit 132A″ may control the display of one or more pieces of image information, for example, a plurality of detailed information image areas as the detailed information area. For example, a plurality of detailed information image areas corresponding to one channel image. In this case, a plurality of detailed image information may be sequentially displayed in the related image area, and as a specific example, a plurality of detailed information may be displayed in a form in which the plurality of detailed information corresponds and moves to a display frame area such as a fixed box.

As an optional embodiment, in this case, an effect such that a plurality of detailed image information is sequentially moved and displayed according to a user's selection operation may be implemented, and as another example, it may be automatically moved and displayed according to time.

When the detailed information image area, for example, a plurality of detailed information image areas are sequentially displayed, the detailed image conversion control unit 132B "recognizes if the user has a selection input, and more detailed information about the selected detailed information image area The specified image area can be displayed on the screen.

In this case, as an optional embodiment, a specific image area may be displayed instead of the related image area.

When the detailed image display processing control unit 132C" is displayed on the user's TV screen, the specified image region may be checked sequentially.

For example, when the detailed image area of the scroll unit is displayed on one side for confirmation of the specified image area in one direction and the user operates such a scroll unit through remote control operation, the confirmation of the specified image area in one direction is performed. make it possible

For example, the detailed image area displays specific information about the item in a large format (eg, the model is wearing clothing), and through this, rather than displaying the image of the item at once on the TV screen, The display is enlarged on the TV screen, and the user can easily check the specific information of the item while moving the screen using a moving member such as a scroll unit.

FIG. 6 is a diagram illustrating a modified example of the evaluation information display control unit of FIG. 4 .

The evaluation information display control unit 135″ may include a evaluation list display control unit 135A″ or a selection control display control unit 135D″.

The evaluation list display control unit 135A" may display product evaluation information of the item as a related image area. For example, it may display the overall product satisfaction index such as horoscope statistics of buyers who purchased the item corresponding to the channel main image. have.

At this time, data may be displayed using a numerical value or the number of stars, and as an optional embodiment, buyers may be divided into one or more groups and displayed, for example, information by gender or age may be distinguished and displayed.

As an example, the evaluation list display control unit 135A" may display evaluation results input by each user, for example, each purchaser who purchased an item corresponding to a channel image, as a review area in the related image area, as a specific example A plurality of evaluation results may be displayed by arranging them in one direction.

As an optional embodiment, the evaluation list display control unit 135A″ may control the plurality of evaluation results to be displayed by changing their respective positions during display. For example, each of the plurality of evaluation result lists may be sequentially displayed in one direction. It can be moved and displayed.

In addition, as an optional embodiment, when a user selects an input through a remote control operation, each of the plurality of evaluation result lists may be sequentially moved and displayed.

The selection control display control unit 135D" may move and display each of the plurality of evaluation result lists according to the user's selection to one area, for example, the leftmost of the evaluation list display area, for example, to select a control direction. Buttons can be displayed on the screen so that the user can select them.

As an optional embodiment, through the selection control display control unit 135D″, it is possible to control display by highlighting at least one evaluation information to be compared with other evaluation information in the evaluation result list. For example, among a plurality of evaluation result lists, An emphasis processing region may be formed corresponding to one evaluation result, and an evaluation result corresponding to the highlight processing region may be changed according to a user's selection.

As a specific example, when a review area including a plurality of evaluation result lists is displayed, the highlighted area may be displayed in one upper area, and the highlighted area may be displayed in a box shape to be distinguished from the adjacent areas, and one The user's readability can be improved by displaying the evaluation results correspondingly. In addition, by forming a change selection button unit in an area adjacent to this and allowing the evaluation result corresponding to the highlighted area to be changed when the user inputs it, the user can sequentially check each evaluation result list.

Through this, visibility and information readability for each evaluation result of a plurality of evaluation result lists may be improved.

The TV-based image display control system of the present embodiment may display a channel image corresponding to a TV channel on the user's TV screen through the image providing control unit, and may display a related image area on the user's screen according to the user's selection. .

For example, when a channel main image corresponding to a pre-programmed TV schedule of a channel selected by the user through remote control operation as a channel image corresponding to a TV channel is displayed, if the user is interested in it, in order to check more specific information You can select a detail view button or an area overlapped with the channel main image.

If such a user input is recognized, a related image area having a smaller area than the channel image can be displayed while the channel image is displayed, and as a specific example, the detailed information area of one or more items corresponding to the channel image is displayed in the form of an image. can be displayed.

As an optional embodiment, the relevant image region includes one or more detailed information regions, and each detailed information region may include specific information, and when the user selects, the detailed information region of the related image region is changed to change the detailed information selected by the user A specific image area corresponding to the area may be displayed on the screen. Through this, the user can easily check the channel image, the detailed information area of the related image area, and the detailed image area, improve information visibility, and increase the concentration on the product to easily improve the convenience of purchasing items and shopping. .

In addition, when displaying the relevant image area, some areas of the channel image are covered, but the display and audio information implementation continue as they are, that is, broadcast viewing may be maintained.

Through this, the user can easily check information on items of interest in the channel image while maintaining the continuity of viewing of the channel image corresponding to the channel.

As an optional embodiment, the related image display selection area and the related image area may be implemented on a TV screen through an application, for example, may be connected to the control of a cloud server. In addition, as an optional embodiment, the related image display selection area is a preliminary cloud sub and the related image area is controlled by the main cloud server to improve the efficiency of data utilization, and it is possible to display the related image area even when the user changes the channel By confirming, the user's information confirmation can be improved and the convenience of purchasing an item corresponding to the channel main image can be improved.

In addition, as an optional embodiment, the channel image may include a main channel image and one or more other moving image information, and the channel main image and other information are displayed through the TV screen while maintaining one channel state without the user changing the channel. You can check one or more video information. Such a channel main image and a related image area corresponding to each moving image may be displayed on the screen, and each may be displayed according to a user's selection.

Through this, a plurality of image information can be checked without changing a channel, and when each image information includes shopping deal information, a plurality of shopping items can be easily checked.

In addition, as an optional embodiment, it is possible to easily check the evaluation results of other buyers for the shopping item.

7 is a diagram schematically illustrating a TV-based video display control system according to another embodiment of the present invention.

Referring to FIG. 7 , it may include a TV image providing server (TBS), a set-top box unit (TSP), and an application driving unit (APS).

The TV image providing server (TBS) is to display one or more images on a TV screen through the set-top box unit (TSP), for example, to provide images for various broadcasters that provide an image platform, and as a specific example, IPTV It has a function to store or control image information to be provided to customers secured by companies, general cable broadcasters (SOs), and satellite broadcasters, respectively.

The TV-based video display control system of the present embodiment may convert and distribute information of the same content so as to match the TV video providing server (TBS) for each company. As an optional embodiment, the channel main image information implemented through the TV screen in the above-described embodiment may be supplied through the TV image providing server (TBS).

In addition, as another example, the TV image providing server (TBS) of each company stores each converted one or more video information that can be implemented in each TV, and then transmits the stored information to the set-top box (TSP) if necessary. In addition, as another example, each broadcaster has a TV image providing server (TBS) and stores only a part of the converted image information in this embodiment, for example, has only address information and uses the address information to store image information in a set-top box. can pass

In addition, as another example, the broadcaster may directly transmit the video information converted in the TV-based video display control system of this embodiment to the set-top box unit (TSP) without a separate operation. In this case, the TV video providing server (TBS) It may be included in the system of the embodiment.

The set-top box (TSP) may have various types, and may include various types such as an external type provided separately from the TV or a type provided inside the TV.

As a specific example, the set-top box (TSP) may receive broadcast signals transmitted from satellite, cable, terrestrial waves, etc., and may receive signals from various networks based on the Internet network.

The application driver (APS) may be connected to the set-top box (TSP), for example, may be connected using a network.

The application driver (APS) may be connected to the set-top box (TSP) in real time, and through this, various applications may be implemented on the screen of the user's TV, and in this case, various operations and feedback with the user may be implemented. In addition, a cloud function may be used to improve the speed and precision of these operations.

FIG. 8 is a diagram illustrating an alternative embodiment of the application driving unit of FIG. 7 .

Referring to FIG. 8 , the application driving unit APS′ may include an application control unit TS and a cloud connection unit TWA.

The cloud connection unit (TWA) stores various applications to be implemented on the user's screen, and as an optional embodiment, high-resolution and low-resolution applications may be provided for each resolution. Through the cloud connection unit (TWA), at least a part of one or more applications is executed on the cloud server and only a part of the application is executed on the TV while running on the set-top box to display an image or a video. In addition, as an example, by transmitting the captured image to the user's set-top box in the form of streaming, it is possible to prevent unnecessary overload of the user's set-top box.

The application control unit TS may control the operation of the cloud control unit TWA according to the application driving through the user's channel selection and remote control operation, and as an optional embodiment, may select conversion between different types of cloud servers.

In addition, the application control unit (TS) is the cloud control unit (TWA) while handling information necessary for the operation of the cloud control unit (TWA), for example, meta information of a video, shopping deal information, product information or set-top box information or user information as a specific example. ) can communicate with

As an optional embodiment, the related image display selection area and the related image area may be controlled by the application controller TS and displayed on the screen.

9 is a diagram schematically illustrating a TV-based video display control system according to another embodiment of the present invention.

Referring to FIG. 9 , a broadcast image providing control unit (BCMS) and a moving picture providing control unit (VCMS) are illustrated.

The broadcast image providing control unit (BCMS) may store, manage, and transmit a general image, for example, an image in the form of a broadcast signal, where necessary. Also, the video material may be transmitted to the broadcast center through the broadcast video providing control unit (BCMS), and at this time, the video material may be converted into a baseband signal SDI and transmitted. Then, this type of broadcast image may be matched to an assigned channel, and when a user selects a corresponding channel, it may be displayed as a channel main image on the TV screen.

The video providing control unit (VCMS) converts video information according to each platform, for example, encodes according to the platforms of various broadcasting providers (eg, IPTV companies), and various metadata corresponding to each encoded video information You can create sets to match.

In addition, it is possible to store or control the storage of each of the moving picture information and the corresponding meta data set.

In this case, as an optional embodiment, the video providing control unit (VCMS) may be connected to the information management control unit (BO), and may exchange various information with each other through communication.

The broadcast image providing control unit BCMS may transmit the converted video information, for example, encoded video on demand (VOD) to the set-top box unit TSP.

FIG. 10 is a diagram illustrating an optional embodiment of the operation of the video providing control unit of FIG. 9 .

Referring to FIG. 10, a set-top box unit (TSP') having different types of platforms is shown.

For example, the set-top box unit TSP' may include a first set-top box ST1 and a second set-top box ST2 having different platforms.

The first set-top box ST1 and the second set-top box ST2 may correspond to different broadcast providers, for example, different IPTV companies.

Referring to FIG. 9 , the broadcast image providing control unit BCMS may transmit video information in different ways in a form corresponding to the first set-top box ST1 and the second set-top box ST2 having different platforms. For example, the display form of the channel main video information, one or more video information, the related image display selection area, and the related image area may be set according to an appropriate platform.

For example, the broadcast video providing control unit BCMS may transmit the encoded video as it is to the second set-top box ST2, and as another example, may transmit the encoded video through a distributed network (CDN). By transmitting the encoded video through a distributed network (CDN), video delivery can be carried out efficiently.

Meanwhile, in the set-top box (TSP) of the present embodiment, at least some functions necessary for driving an application may be partially stored. For example, it may be already in the memory or hard disk of the set-top box (TSP) in the form of an unbound APP.

In addition, as another example, as a Bound App, it is not loaded in the set-top box unit (TSP) and is downloaded and executed in the set-top box (TSP) when responding after selecting a channel. may be

The cloud connection unit TWA may be configured to communicate with the set-top box unit TSP. The cloud connection unit TWA may be connected to the application control unit TS.

The cloud connection unit (TWA) may enable one or more applications to be driven on the user's screen using the cloud server as described above, and the application control unit (TS) controls the operation of the cloud connection unit (TWA) and is stored in the cloud. You can control application changes and registrations.

The specific contents of the cloud connection unit TWA and the application control unit TS are the same as, include, or partially modify, the application control unit TS and the cloud connection unit TWA of the application driving unit APS' described above. A detailed description will be omitted.

The cloud connection unit TWA may be connected to the information management control unit BO, and may exchange various information with each other through communication.

The order ARS linkage unit (ODA) receives the information of the user who has entered the order through the information management control unit (BO), the order input video information, and a plurality of metadata set information matched to the video information, and uses it to process the ARS It is possible to generate a signal for initiation of the step and forward this signal to the ARS proceeding system.

At this time, the order ARS linkage unit (ODA) determines whether it is possible to proceed compared to the limit number of people that can proceed in the time zone, and if it is not possible, the order-related processing information such as the waiting number and expected waiting time is identified and delivered to the information management control unit (BO) The order-related processing information is transmitted to the user's set-top box (TSP) again, so that the user can check it in real time.

11 is a diagram illustrating an alternative embodiment of the cloud connection unit of FIG. 9 .

Referring to FIG. 11 , the cloud connection unit (TWA') may include a web-based app (WA), a cloud server (BCS), or an agent server (TDA).

The web-based app WA may be a cloud solution, and when the application is driven, only some information may be displayed on the user's set-top box unit TSP. For example, only screen capture information can be transmitted to the set-top box unit (TSP) when the application is running. As an optional embodiment, such a web-based app (WA) may be executed in a browser such as a Chrome browser or various software platforms, and various resolutions, for example, high-resolution results or low-resolution results corresponding to the same application, are selectively displayed in the set-top box unit ( TSP) can be transmitted.

The cloud server (BCS) includes one or more cloud servers, and may include, for example, two types of clouds of different types.

The agent server (TDA) may control standard information for the execution of an application, for example, a web-based application (WA) in the set-top box unit (TSP). Through this, it can be executed to accurately correspond to each of the set-top box units (TSP), and it is possible to reduce or prevent access to the IP of the set-top box unit (TSP) by confusing the IP.

12 is a diagram schematically illustrating a TV-based video display control method according to an embodiment of the present invention.

In the image providing control step S10, it is possible to control to display the channel image set in the TV on the user's TV screen according to the user's control.

The channel image controlled through the image provision control step S10 may include a channel main image.

For example, a channel main image corresponding to a channel selected by the user through a remote control or other input means while watching TV may be displayed on the user's TV. The channel main image may include images corresponding to each time according to the time schedule.

As a specific example, the TV may be connected to a set-top box, and may be driven or received an image through the set-top box to be displayed on the TV.

The set-top box may be of various types such as terrestrial, cable, or satellite broadcasting, and may be capable of receiving two or more of them.

In addition, the TV mentioned in this embodiment may include a set-top box function.

As an optional embodiment, in the image providing control step (S10), when the image set in the channel corresponding to the selection input is displayed on the TV, an image signal, for example, an SDI signal, is received from the server of the broadcasting center and the image is displayed on the TV When such an image is displayed, the user may perform an input operation according to a basic TV operation, for example, an operation of adjusting the sound volume of the image or reducing the size of the screen through a remote control operation.

As an optional embodiment, the channel image controlled through the image provision control step S10 may include one or more moving images in addition to the channel main image.

For example, in the image providing control step (S10), it is possible to control to display one or more pieces of video information in addition to the main channel image corresponding to the channel on the user's TV screen. As a specific example, if there is a user's selection when displaying the channel main image corresponding to the channel, other moving image information may be displayed instead of the channel main image, and as an optional embodiment, a plurality of moving image information may be sequentially displayed or selected by the user. Accordingly, the video information corresponding to the selection may be executed and displayed on the user's TV screen. The display of one or more video information or a plurality of videos is displayed in the channel corresponding to the channel main video, that is, without changing the channel, and through this, the user can display the channel main video and the channel main video in one TV channel in the user's TV screen. One or more pieces of video information may be checked, and as a specific example, a plurality of pieces of home shopping information may be easily checked. The provision of such a video may be implemented by driving an application.

For example, such an application may be implemented through a TV set-top box, and the TV set-top box may be connected to various networks or specifically a cloud server.

As an optional embodiment, a related image display selection area may be displayed in one area of the user's TV screen, for example, at the bottom when the channel main image is displayed. As will be described later with respect to the related image display selection area, when the user inputs the related image display selection area, for example, through a remote control operation, the related image area related to the channel image may be displayed.

In addition, as an optional embodiment, the relevant image display selection area may be displayed to correspond to each of the plurality of moving image information.

This related image display selection area may display summary information or heading information so that the user can make a selection, and may include text information such as "Detailed View" for example.

As an optional embodiment, one or more pieces of video information other than the channel main video may be controlled by running an application.

For example, through an application driving controller (not shown), it is possible to control the TV so that an application including one or more regions distinguished from a setting image is driven on the TV.

As an optional embodiment, when an image set in a channel corresponding to the selection input is displayed on the TV through an application driving controller (not shown), the operation may be performed simultaneously. As a specific example, the application may start running at the same time when an image set in a channel is displayed on the TV.

Also, as an example, until a channel set according to a user's selection input is changed, information such as images and videos displayed on the TV may be controlled through an application driving controller (not shown). As a specific example, the application driving controller (not shown) may control the TV screen by controlling the application including the TV image through signal connection with the set-top box connected to the TV.

An application driven on the TV through the application driving control unit (not shown) may include various image information, for example, may include a menu bar type for a user's selection input and response.

As an optional embodiment, the related image display selection area may be displayed through the control of an application controlled through the TV set-top box.

In addition, a related image area, which will be described later, may be displayed through the control of an application implemented in the TV. In addition, as an example, an application driven on the TV through the application driving control unit (not shown) may control the display of a frame in the form of an image fixed for a predetermined time on the TV in the form of an image.

In addition, as an example, an application driven on the TV through the application driving controller (not shown) may control to display the one or more video information or a plurality of videos on the TV screen, and as a specific example, control the set-top box to display the video can make this run. As an optional embodiment, when implementing such a video, the application driving control unit (not shown) may control a location in which the video is to be implemented among the entire screen area, and as an additional example, it may be positioned and implemented in any of the frame areas displayed as applications on the TV screen. can control

As an example of the operation, when the set-top box receives a signal for implementing a video through an application driving control unit (not shown), a video corresponding to the signal is selected from stored video information or address information of the video is selected to correspond to the TV screen A moving picture may be displayed, and at this time, the selected moving picture information may be displayed in the received position or frame area among the areas of the TV screen.

Through this, until the channel set according to the user's selection input is changed, if the user receives an input to an input area through an application displayed on the TV, for example, a menu bar or various selection buttons, it is recognized and the application driving control unit ( One or more moving pictures may be implemented on the TV through the control of (not shown).

The video information may include various information and may include shopping information. For example, one piece of video information may include one piece of shopping deal information. As an optional embodiment, such moving picture information may include TV home shopping moving picture information each including one item.

Through this, the user can easily check a plurality of video information, as a specific example, shopping deal information, without changing the channel by selecting a channel on the TV screen, and having the same effect as viewing information on a plurality of TV home shopping channels in one channel. can be implemented

As an optional embodiment, while checking the image information transmitted through the broadcasting center through the TV screen, at the same time, through the application implemented on the TV screen, various information about the image information, for example, home shopping information, is checked, as a specific example, the application form By simultaneously displaying data information corresponding to the image information transmitted as raw data on a TV screen, user convenience and ordering convenience can be improved.

In addition, through the user's operation while checking the image information transmitted through the broadcasting center, for example, the application driving control unit (not shown) according to the input of the direction operation of the remote control or various selection buttons, etc. Information, specifically, shopping deal video information may be selectively displayed on the TV.

As an optional embodiment, the application driving control unit (not shown) may include a cloud control connection unit. Through this, the application driving screen can be easily displayed on the user's TV screen by a cloud method, for example, a cloud streaming method as a specific example.

For example, the application driving control unit (not shown) may include a media cloud server, and through this media cloud server, the application may be implemented on a TV screen as necessary, and as a specific example, a set-top box connected to a set-top box can be sent to the box.

Through this, it is possible to reduce or remove the degree of including the application and data and software necessary for driving the application in the set-top box or TV.

In addition, when the application is implemented using the cloud server, as an optional embodiment, the application may be implemented by driving the preliminary cloud server and the application may be implemented by driving the main cloud server. When the user selects a channel and the selected channel starts video display, the backup cloud server operation can be used. You can proceed with running the main cloud server.

When the application is driven through the preliminary cloud server operation, the same information may be displayed to a plurality of users connected to the channel, for example, thousands of users. In this case, essential information corresponding to the video information, for example, real-time sales numbers, real-time information data corresponding to video information such as broadcast progress rate, pop-up data information, banner information linked to a video, etc. can be expressed. The standby cloud server may have various types, and may have the form of Broadcasting Cloud Streaming (BCS).

When the main cloud server is driven when there is a user manipulation or selection, each information according to each user's manipulation may be displayed. The main cloud server may have various types, may have the form of Interactive Cloud Streaming (ICS), and one user may correspond to each window (application) displayed on the cloud server.

By using the selected cloud, the efficiency of the cloud server is improved and the load on the cloud server is reduced, so that complex applications can be run smoothly even when multiple users are using it through channel selection at the same time.

In addition, cloud server management efficiency can be improved by allocating a minimum number of cloud servers to users who do not stay for a long time after selecting a channel or change a channel after not selecting a channel.

As an optional embodiment, the related image display selection area may be displayed on a TV screen, for example, may be displayed through the control of an application. In this case, the relevant image display selection area may be displayed together with the channel main image immediately after the channel selection, and this may be controlled through the application driving through the preliminary cloud server driving.

Through this, the user can check the relevant image selection area immediately after selecting the channel without additional selection through separate remote control operation, and various data processing information, such as text (eg "product review"), in one area of the screen, As information related to the item included in the channel image, real-time information such as the real-time sales number of the item included in the channel image and the broadcasting progress rate of the channel image can be expressed. The banner information displayed in the area can be changed and displayed. Also, a popup can be displayed according to the timeline.

In the selection input control step S20, a user's selection operation for information displayed through the TV may be recognized and controlled.

For example, when the user wants to check detailed information related to a channel image while viewing the channel image, specifically, channel main image information or one or more other moving image information, the user may select it through an input to the TV screen.

As an optional embodiment, the relevant image display selection area displayed on the TV screen, for example, the "detail view" area displayed on the TV screen can be selected through the TV remote control, etc., and this can be recognized in the selection input control step (S20) .

As an optional embodiment, in the selection input control step ( S20 ), the user recognizes this when the user operates for selection, for example, operates the remote control direction key, and displays a change in highlight processing for the relevant image display selection area when it corresponds to the relevant image display selection area can proceed.

As an optional embodiment, in the selection input control step ( S20 ), the position of the relevant image display selection area may be set in various ways to facilitate the operation for selection by the user, for example, the channel main video or each other different video. When displaying on this screen, it may be decided to display the image in an area that does not overlap with the image or to display it in a partially overlapped or overlay form.

As an optional embodiment, one region of the channel image displayed on the TV screen may be selected in the selection input control step S20, and this may be recognized in the selection input control step S20.

For example, when the user wants to check the item information corresponding to the channel image, for example, detailed shopping information while watching the channel image, select input such as inputting the "OK" button on the remote control for the area where the channel image is displayed on the TV screen. can be performed, and the selection input control step S20 can be controlled to recognize such an input.

In the related image area display control step (S30), when the user's selection operation is input through the selection input control step (S20), it is possible to control the display of the related image area related to the channel image on the user's TV screen. have.

For example, while viewing the channel video, if the user selects "View Details" to check the related image display selection area displayed at the bottom of the TV screen, for example, detailed information of a product included in the channel video, the channel video As a detailed information page of an item included in , a related image area may be displayed on a TV screen.

At this time, the shape of at least the channel image being viewed can be changed by the related image area, for example, the detailed information image area, for example, the audio of the channel main video remains and broadcasting continues. and the display form of the user's TV screen may be changed. As an alternative embodiment, the relevant image area may be displayed in a form that is overlaid on the channel image.

Through this, the channel image is continuously progressed, and the user can check the detailed information of the item included in the channel image through the related image area while recognizing the channel image through the TV screen.

As a specific example, the display may be displayed in the form of overlapping the relevant image area (eg, overlay) on the channel image so as to be overlapped with the channel image.

In addition, the related image area is formed to be at least smaller than an area in which the channel image is displayed, so that the related image area may be displayed on the channel image in a form that is overlapped with a portion of the channel image rather than the entirety of the channel image.

In this case, the display processing of the channel image may be variously controlled. For example, a darkened area may be included by changing the contrast in the vicinity of the related image area.

In addition, as the channel image, a related image area, specifically, a detailed information image area as a specific example, may be displayed on the TV screen according to a user's selection so as to correspond to each of the channel main image and one or more moving images as the channel image.

Meanwhile, as an optional embodiment, when the related image area is displayed on the TV screen, it may be displayed through the control of the application. In this case, it can be controlled by driving the application through the driving of the main cloud server.

Through this, for example, when a related image display selection area is displayed, the preliminary cloud server controls the display, and when there is a selection input for the user's related image display selection area, the related image area is displayed on the user's TV screen through the main cloud server control. It can be displayed on

Through this, it is possible to effectively drive the display of the TV screen smoothly without stopping or delay, and it is possible to improve the user's operation and viewing convenience of the TV screen.

13 is a diagram illustrating an optional embodiment of the image provision control step of FIG. 12 .

Referring to FIG. 13 , the image provision control step S10 ′ may include a channel main image control step S12 ′ and a video control step S14 ′.

Through the channel main image control step S12', it is possible to control the display of the channel main image set in the TV on the user's TV screen according to the user's control.

For example, a channel main image corresponding to a channel selected by the user through a remote control or other input means while watching TV may be displayed on the user's TV. The channel main image may include images corresponding to each time according to the time schedule.

Through the video control step (S14'), it is possible to control to display one or more pieces of video information in addition to the channel main video corresponding to the channel on the user's TV screen. Through this, the user can select and watch one of the channel main video or one or more videos without changing the channel within the channel. As an optional embodiment, one or more pieces of video information other than the channel main video may be controlled by running an application.

14 is a diagram illustrating an alternative embodiment of the selection input control step of FIG. 12 .

Referring to FIG. 14 , the selection input control step S20 ′ may include a related image display selection area control step S22 ′ or a channel image selection control step S24 ′.

In the related image display selection area control step S22', the related image display selection area is displayed on the TV screen, and when the user makes a selection, it can be recognized. For example, when the user selects the detailed view button area when it is displayed, it can be recognized.

As an optional embodiment, in the related image display selection area control step S22', if there is a selection operation or a preliminary operation before selection by the user, it may be reflected and displayed on the user's TV screen. For example, when a user moves a remote control arrow key or points a remote control arrow key to an associated image display selection area, the relevant image area may be highlighted to facilitate the user's selection, e.g., the color of the relevant image area may change or size can be changed

In addition, as an optional embodiment, it is possible to control the position at which the related image display selection area is displayed on the screen in the related image display selection area control step S22'. For example, the relevant image display selection region may be placed at the bottom of the channel image. In the channel image selection control step S24', when a region of the channel image displayed on the TV screen is selected, it may be recognized. For example, if a user is interested in a product displayed on a channel image while watching a channel image, the user can select an area on the TV screen where the product is displayed through an operation operation such as selecting the confirmation button on the remote control, and recognize this selection operation can do.

Through this, it is possible to recognize that a related image display selection region or a region of a channel image is selected so that the related image display region is displayed.

Fig. 15 is a diagram showing an alternative embodiment of the related image area display control step of Fig. 12;

The related image area display control step S30' may include a screen processing control step S31', a detailed information area display step S32', or an evaluation information display control step S35'.

In the screen processing control step S31 ′, when a related image region is displayed according to a user's selection, a display method of corresponding channel image information may be changed at least in part. As an optional embodiment, when the display method is changed, the audio content of the broadcast may be maintained as it is, and through this, the continuity effect of the broadcast may be obtained.

For example, the related image region may be displayed in an overlay form so that at least one region overlaps in front of the channel image.

As a specific example, the size of the related image area may be made smaller than the area in which the channel image is displayed, and display processing may be controlled so that the channel image is not visible in the area where the related image area is displayed while the related image area is displayed.

As an optional embodiment, the color or contrast of a region of a channel image, for example, a region displayed without overlapping a related image region among regions of the channel image may be changed, specifically, the contrast is changed to darken or the color saturation is low. or an achromatic component may be added, and the channel image may be completely or partially toned down or darkened while giving a gradation effect.

Through this, it is possible to display the relevant image area by emphasizing it on the TV screen, and it is possible to easily increase the user's visual convenience and information visibility by maintaining the channel image.

In the detailed information area display step S32', the detailed information area may be displayed as a related image area. For example, each detailed information area of an item (eg, clothing) displayed on a channel image may be displayed in the form of an image.

In the detailed information area display step S32', one or more image areas may be displayed, and a plurality of image information may be displayed, for example, sequentially displayed. In addition, in the detailed information area display step ( S32 ′), if there is a user's selection, the screen display state may be converted to concretely display information included in the detailed information area.

In the evaluation information display control step S35', the evaluation information area related to the channel image may be displayed. For example, in the evaluation information display control step S35', the review area may be displayed as the related image area. For example, real-time product review statistical data information of an item related to a channel image and product review list information of a plurality of buyers may be displayed.

In addition, the corresponding channel main image or one or more moving images may be displayed again during the display of the related image area, and, for example, a user-selectable switch button may be displayed on the screen.

FIG. 16 is a diagram illustrating a modified example of the step of displaying the detailed information area of FIG. 15 .

Referring to FIG. 16 , the detailed information area display step S32" may include a display adjustment control step S32A", a detailed image switching control step S32B", or a detailed image display processing control step S32C".

In the display adjustment control step S32A", it is possible to control the display of one or more image information, for example, a plurality of detailed information image areas as the detailed information area. For example, a plurality of detailed information images corresponding to one channel image When the regions correspond, a plurality of detailed image information may be sequentially displayed in the related image region, and as a specific example, a plurality of detailed information may be displayed in a form in which the plurality of detailed information correspond to and move in a display frame region such as a fixed box.

As an optional embodiment, in this case, an effect such that a plurality of detailed image information is sequentially moved and displayed according to a user's selection operation may be implemented, and as another example, it may be automatically moved and displayed according to time.

In the detailed image conversion control step (S32B"), when the detailed information image region, for example, a plurality of detailed information image regions are sequentially displayed, if the user has a selection input, it is recognized, and the selected detailed information image region is further specified The specified materialized image area can be displayed on the screen.

In this case, as an optional embodiment, a specific image area may be displayed instead of the related image area.

In the detailed image display processing control step (S32C"), when the specified image area is displayed on the user's TV screen, it can be checked sequentially.

For example, when the detailed image area of the scroll unit is displayed on one side for confirmation of the specified image area in one direction and the user operates such a scroll unit through remote control operation, the confirmation of the specified image area in one direction is performed. make it possible

For example, the detailed image area displays specific information about the item in a large format (eg, the model is wearing clothing), and through this, rather than displaying the image of the item at once on the TV screen, The display is enlarged on the TV screen, and the user can easily check the specific information of the item while moving the screen using a moving member such as a scroll unit.

The evaluation information display control step S35" may include an evaluation list display control step S35A" or a selection control display control step S35D".

In the evaluation list display control step (S35A"), product evaluation information of the item can be displayed as a related image area. For example, the overall product satisfaction index such as star point statistics of buyers who purchased the item corresponding to the channel main image can be displayed. can

At this time, data may be displayed using a numerical value or the number of stars, and as an optional embodiment, buyers may be divided into one or more groups and displayed, for example, information by gender or age may be distinguished and displayed.

As an example, in the evaluation list display control step (S35A"), evaluation results input by each user, for example, each purchaser who purchased an item corresponding to a channel image, may be displayed in the related image area as a review area, and a specific example As a result, a plurality of evaluation results can be displayed by arranging them in one direction.

As an optional embodiment, in the evaluation list display control step (S35A"), each position of the plurality of evaluation results may be changed and displayed when displayed. For example, each of the plurality of evaluation result lists may be sequentially displayed in one direction. can be moved to display.

In addition, as an optional embodiment, when a user selects an input through a remote control operation, each of the plurality of evaluation result lists may be sequentially moved and displayed.

In the selection control display control step (S35D"), each of the plurality of evaluation result lists may be moved and displayed in one area, for example, the leftmost of the evaluation list display area according to the user's selection, for example, the control direction A selection button may be displayed on the screen to allow the user to select it.

As an optional embodiment, through the selection control display control step (S35D"), it is possible to control display by highlighting at least one evaluation information to be compared with other evaluation information for the evaluation result list. For example, a plurality of evaluation result lists An emphasis processing region may be formed in response to one evaluation result, and an evaluation result corresponding to the highlight processing region may be changed according to a user's selection.

As a specific example, when a review area including a plurality of evaluation result lists is displayed, the highlighted area may be displayed in one upper area, and the highlighted area may be displayed in a box shape to be distinguished from the adjacent areas, and one The user's readability can be improved by displaying the evaluation results correspondingly. In addition, by forming a change selection button unit in an area adjacent to this and allowing the evaluation result corresponding to the highlighted area to be changed when the user inputs it, the user can sequentially check each evaluation result list.

Through this, visibility and information readability for each evaluation result of a plurality of evaluation result lists may be improved.

The TV-based image display control method of the present embodiment may display a related image area on the user's screen according to the user's selection when the channel image corresponding to the TV channel is displayed on the user's TV screen.

For example, when the channel main image corresponding to the schedule is displayed as the channel image corresponding to the TV channel, when the channel is changed, if the user is interested in it, the detail view button or the one overlapped with the channel main image to check more specific information You can select an area.

When such a user input is recognized, a related image area having a smaller area than the channel image can be displayed while the channel image is displayed, and as a specific example, the detailed information area of one or more items corresponding to the channel image is displayed in the form of an image can do.

As an optional embodiment, the relevant image area may include one or more detailed information areas, and each of these detailed information areas may include specific information, and when the user selects, the detailed information area of the related image area is changed to allow the user to The detailed image area corresponding to the selected detailed information area can be displayed on the screen. Through this, the user can easily check the channel image, the detailed information area of the related image area, and the detailed image area, improve information visibility, and increase the concentration on the product to easily improve the convenience of purchasing items and shopping. .

In addition, when displaying the relevant image area, some areas of the channel image are covered, but the display and audio information implementation continue as they are, that is, broadcast viewing may be maintained.

Through this, the user can easily check information on items of interest in the channel image while maintaining the continuity of viewing of the channel image corresponding to the channel.

As an optional embodiment, the related image display selection area and the related image area may be implemented on a TV screen through an application, for example, may be connected to the control of a cloud server. In addition, as an optional embodiment, the related image display selection area is a preliminary cloud sub and the related image area is controlled by the main cloud server to improve the efficiency of data utilization, and it is possible to display the related image area even when the user changes the channel By confirming, the user's information confirmation can be improved and the convenience of purchasing an item corresponding to the channel main image can be improved.

In addition, as an optional embodiment, the channel image may include a main channel image and one or more other moving image information, and the channel main image and other information are displayed through the TV screen while maintaining one channel state without the user changing the channel. You can check one or more video information. Such a channel main image and a related image area corresponding to each moving image may be displayed on the screen, and each may be displayed according to a user's selection.

Through this, a plurality of image information can be checked without changing a channel, and when each image information includes shopping deal information, a plurality of shopping items can be easily checked.

In addition, as an optional embodiment, it is possible to easily check the evaluation results of other buyers for the shopping item.

18 to 23 are exemplary views for explaining a TV-based video display control method according to an embodiment of the present invention.

Referring to FIG. 18 , a user's TV screen TD is shown.

A channel image MVA may be displayed on the TV screen TD. For example, the channel image MVA may be a channel main image matched to a time schedule of a channel selected by the user through manipulation of a remote control or the like.

As an optional embodiment, various information areas may be displayed on the TV screen TD, for example, a region transformation selection bar TGB at the top of the screen may be included, and the region transformation selection bar TGB may select a channel main image It may include a unit M1 and a plurality of video selection units M1, SM1, SM2, SM3, SM4.

When there is no separate selection by the user or immediately after the channel is selected, the channel main image may be displayed as a channel image (MVA), and the user may display other videos, for example, video information corresponding to "Today's TV", specifically home shopping If you want to see a video in the same format as a video, you can select and input the video selector SM1 through an input selection operation such as operation of the remote control direction key. The moving picture information corresponding to may be displayed on the screen as a channel image (MVA).

A related image display selection area DMVA may be displayed in one area of the TV screen TD, for example, at the bottom of the channel image MVA.

When the user selects the related image display selection area DMVA through an input such as a remote control operation, it can be recognized.

As an optional embodiment, when the user starts an operation, for example, an operation of a direction key of a remote control, etc., or points or selects the relevant image display selection area DMVA as a specific example, the related image display selection area DMVA is The user's input convenience may be improved by changing the shape or color.

In addition, as a selective embodiment, when a user selects at least one region of the channel image MVA, for example, one region including the center or the entire region through an input such as a remote control operation, it can be recognized, and a related An image area can be displayed.

As an optional embodiment, the evaluation information display selection area RPA may be displayed in one area of the TV screen TD, for example, at the bottom of the channel image MVA.

As an optional embodiment, when the user starts an operation, for example, an operation of a direction key of a remote control, or points or selects the evaluation information display selection area (RPA) as a specific example, the form of the evaluation information display selection area (RPA) or The color can be changed to improve the user's input convenience.

As an optional embodiment, the banner area RBA may be displayed on the result TV screen TD. When the banner area RBA is selected, one or more videos corresponding to the banner area RBA in advance may be displayed, and these videos may include shopping deal information. The selection of the banner area RBA may be by moving the cursor directly with the remote control, or by pressing the right direction key button, so that the user's intuitive convenience can be improved. As a specific example, convenience of use may be increased by arranging the banner area RBA in the right area and pressing the right direction key.

As an optional embodiment, the position of the banner area RBA can be varied, and depending on the position of the banner area RBA, the type of selection button is also various direction keys, for example, a left direction key, an up direction key, or a down direction key can be pressed. have.

Through the area conversion selection bar (TGB) and the banner area (RBA), the user can select and check various video information other than the channel main video as the channel video (MVA), and through this, shopping information in the form of VOD (Video On Demand) can be viewed. It is possible to easily transmit and control the user's convenience in acquiring shopping information and the shopping processing method.

In addition, as an optional embodiment, a programming information area PSA, an order selection area ODAP, and a channel main video summary information area SMA may be displayed on the user's TV screen TD.

When the user selects the programming information area PSA, it is possible to display the content of the schedule for each time period, for example, channel main image information for each time period of each corresponding channel.

When the order selection area (ODAP) is selected, an order processing process may be performed through the order processing unit. For example, various order follow-up processes such as ARS drive control or simple ordering may be performed.

The channel image summary information area SMA may include summary information of items corresponding to the channel main image, and may display, for example, a product name, price, or event details. When displaying the channel image MVA, the various regions, for example, the channel main image summary information region SMA, the evaluation information display selection region RPA, and the like, can be easily displayed by driving one or more applications.

As an optional embodiment, the comprehensive information area GIPA may be displayed on the screen TD, and the comprehensive information area GIPA may display information corresponding to the channel main video MVA, for example, various information for ordering. can

As an optional embodiment, a display size adjustment selection area BS may be displayed on the screen TD. size can be increased. In this case, the size or position of the banner area RBA, the evaluation information display selection area RPA, the general information area GIPA, the programming information area PSA, or the order selection area ODAP may be changed and displayed.

Referring to FIG. 19 , the channel image MVA has a different shape from that shown in FIG. 18 . This is because the channel image MVA is in the form of a moving picture rather than a fixed image, and as a specific example, it may correspond to an image transmitted during broadcasting or other information about one or more moving images.

Referring to FIG. 20 , the size of the channel image MVA may be changed and displayed. For example, the user selects the display size adjustment selection area BS shown in FIGS. 18 and 19 to increase the display size of the channel image MVA, so that the enlarged channel image MVABS can be displayed. In this case, the banner area RBA may not be displayed on the screen TD.

Although not shown, the enlarged channel image MVABS of the screen TD may be reduced as shown in FIGS. 18 and 19 through a user's manipulation, so that the channel image MVA may be displayed. For example, a switch selection button (not shown) may be shown on the screen, and when the user selects it, the screen may return to the form shown in FIGS. 18 and 19 .

21 and 22 , a related image area is displayed on the screen TD, and the related image area includes a plurality of areas, for example, a detailed information area (ISPA), an evaluation information area (IRSA), or summary information. It may include a region MST.

This may be a result of the user selecting the related image display selection area DMVA of FIGS. 18, 19 and 20 through a remote control operation, etc. As another example, one area of the channel image MVA or the enlarged channel image MVABS It may be a result of choosing .

21 and 22 , the display of the channel image MVA may be changed to display the processed channel image MVAQ. A related image area is displayed overlaid on the channel image MVA in the form of an overlay, so that the channel image MVA is not displayed as it is, and some display states are changed to display the processed channel image MVAQ.

The preferentially processed channel image MVAQ may be displayed by overlapping the detailed information area ISPA, the evaluation information area IRSA, or the summary information area MST on at least one area of the channel image MVA to be hidden.

In addition, in at least one region of the processed channel image MVAQ, contrast information or color information may change compared to the channel image MVA, and, for example, may be displayed darkly.

The detailed information area ISPA may include one or more detailed information ISP1, ISP2..., ISP6. In addition, the detailed information (ISP1, ISP2.., ISP6) may be sequentially moved and displayed.

For example, in comparison with FIG. 21, in FIG. 22, each of the detailed information ISP1, ISP2..., ISP6 is displayed by moving it to the left. Through this, it is possible to easily check the detailed information of the user. The sequential movement of such detailed information (ISP1, ISP2.., ISP6) may be performed through a user's selection, for example, through manipulation of a remote control direction key button.

In addition, through movement, a specific position of the detailed information area ISPA, for example, detailed information located on the leftmost side may be emphasized. For example, as shown in FIG. 22, a highlighting process may be performed.

The evaluation information area IRSA may display one or more evaluation information IRS1 and IRS2, and as an optional embodiment, a plurality of evaluation information may be displayed by moving in one direction. The one or more evaluation information IRS1 and IRS2 of the evaluation information area IRSA may include evaluation lists of buyers who have purchased a shopping item corresponding to the channel image MVA, respectively.

As an optional embodiment, the evaluation information control area HIB may be specifically displayed. When the user selects the evaluation information control area HIB, the plurality of evaluation information is sequentially moved so that the user can easily check the plurality of evaluation information in sequence.

Although not shown, as an optional embodiment, the evaluation information located on the left may be distinguished and displayed through the evaluation information control area HIB, and compared to other evaluation information areas, such as highlight processing, font enlargement, indentation or outdentation, etc. They may be displayed separately, and as another example, adjacent edges may be shaded and displayed.

As an optional embodiment, the previous screen transition selection area CB may be displayed, and when the user selects it, the image area related to the previous screen TD is removed again and a channel main image (MVA) or enlarged channel main image (MVABS) is displayed. can be displayed.

The summary information area MST may include item-related summary information included in the channel video MVA, for example, information such as a name, price, or code.

The user can select each detailed information of the detailed information (ISP1, ISP2.., ISP6) to check each detailed image information.

For example, when selecting a specific selection area such as "product information" shown in FIGS. 21 and 22, or selecting each image area of detailed information (ISP1, ISP2.., ISP6) as another example, as shown in FIG. The specified image area MVISP6 may be displayed as shown.

As a specific example, the detailed image area MVSP6 may include specific information corresponding to the detailed information ISP6.

Referring to FIG. 23 , the related image areas of FIGS. 21 and 22 are changed, for example, they may not be displayed as they are completely covered by the materialized image area MVSP6.

The detailed image area MVSP6 allows the user to precisely check the item through the large-sized detailed image.

A scroll control unit (ASCB) may be further disposed on the right side for convenient confirmation of the specified image area (MVISP6), thereby facilitating confirmation of items requiring detailed confirmation, such as clothing, within the TV screen. .

By using the transition button (CPB), it is possible to move to the previous screen according to the user's selection.

As an optional embodiment, the channel main video MVA is not displayed in FIG. 23 and only audio information of a broadcast corresponding to the channel main video MVA may be provided through the TV, thereby corresponding to the channel main video MVA. It is possible to maintain the continuity of the broadcast. In addition, although not shown, as an optional embodiment, one region of the channel main image MVA or the processed channel image MVAQ may be changed and displayed together with the detailed image region MVISP6 in a form in which one region remains, for example, A region may be displayed around the specified image region MVISP6.

In the present embodiment, as described above, when the user selects a channel, the channel main image corresponding to the channel may be displayed on the user's screen to first view. In addition, various information can be implemented on the user's screen through application driving, the user can easily check information, and various selection functions can be easily performed.

In addition, as an optional embodiment, in a channel, one or more pieces of video information other than the channel main video may be displayed so that the user can selectively check the information.

In addition, when the user selects the relevant image display selection area displayed on the channel image, the content of the screen is changed according to the user's selection, and the related image area may be specifically displayed.

Also, as another example, when the user selects one area of the channel image, the screen may be switched.

The related image area may include at least a content corresponding to the channel main image information, for example, a detailed information area of an item included in the channel main image information.

In addition, the detailed information area may include a plurality of detailed information, and the user can easily check the detailed information area while watching the channel image with maintenance or processing modified, and as an optional embodiment, a plurality of detailed information areas can be checked sequentially.

Each detailed information of a plurality of items included in the corresponding channel image can be displayed in an image area in a form superimposed on the channel image, for example, in an overlay form, and a plurality of detailed information is moved and displayed sequentially in a certain area. It is possible to increase the user's information visibility.

As an optional embodiment, when there is a selection for one area of the detailed information area, the detailed image area may be displayed, for example, it may be displayed larger than the area in which each detailed information displayed in the detailed information area is located.

For example, the detail information area may be removed and the detailed image area may be displayed. Through this, the specified image information can be easily checked and, as an optional embodiment, the user can easily check an image larger than the actual size of the TV screen by using the scroll unit, so that the user can easily check the item that he or she wants to check, such as clothing. It is possible to check information similar to or more precise than that checked in a store, thereby improving the user's information confirmation and shopping convenience.

The user can easily check various information related to the channel main video and detailed information related thereto while maintaining the channel, and as an optional embodiment, the sequentially detailed information can be differentiated and viewed, thereby improving the convenience of use according to each user's taste can do.

In addition, it is possible to improve the user's information confirmation convenience and the user's purchase convenience.

In addition, as an optional embodiment, the user can easily check one or more pieces of video information other than the channel main video information without changing the channel, for example, video information corresponding to the area conversion selection bar can be displayed according to the user's selection, The user can watch the video as many times as he wants to watch and then stop or play the video again, and a button function for playing the video can be displayed on the user's screen and performed through a remote control operation.

Through this, it is possible to selectively watch videos having various shopping information, so that shopping information in the form of Video On Demand (VOD) can be easily checked based on the TV screen, and the convenience of the subsequent shopping process can be easily improved.

In addition, by allowing the user to intuitively select a video through the banner area, it increases the ease of checking shopping information in the form of VOD (Video On Demand), and gives a visual imprint to the user by giving each shopping information characteristic, thereby improving the favorability of shopping information. can do.

As such, the present invention has been described with reference to the embodiments shown in the drawings, which are merely exemplary, and those of ordinary skill in the art will understand that various modifications and equivalent other embodiments are possible therefrom. . Accordingly, the true technical protection scope of the present invention should be determined by the technical spirit of the appended claims.

An embodiment may be represented by functional block configurations and various processing steps. These functional blocks may be implemented in any number of hardware and/or software configurations that perform specific functions. For example, an embodiment may be an integrated circuit configuration, such as memory, processing, logic, look-up table, etc., capable of executing various functions by the control of one or more microprocessors or other control devices. can be hired

Similar to how the components of the present invention may be implemented as software programming or software components, embodiments may include various algorithms implemented as data structures, processes, routines, or combinations of other programming constructs, including C, C++ , may be implemented in a programming or scripting language such as Java, assembler, or the like. Functional aspects may be implemented in an algorithm running on one or more processors. In addition, the embodiment may employ the prior art for electronic environment setting, signal processing, and/or data processing, and the like. Terms such as “mechanism”, “element”, “means” and “configuration” may be used broadly and are not limited to mechanical and physical configurations. The term may include the meaning of a series of routines of software in connection with a processor or the like.

Implementations of the subject matter described herein are one or more computer program products, ie one or more modules of computer program instructions encoded on a tangible program storage medium for controlling the operation or execution by the control system. can be implemented. The computer readable medium may be a machine readable storage device, a machine readable storage substrate, a memory device, a composition of matter that affects a machine readable radio wave signal, or a combination of one or more thereof.

As used herein, the term “system” or “device” encompasses all devices, devices and machines for controlling data, including, for example, a programmable processor, a computer, or multiple processors or computers. The control system may include, in addition to hardware, code forming an execution environment for a computer program upon request, such as, for example, code constituting processor firmware, a protocol stack, a database management system, an operating system, or a combination of one or more thereof. .

A computer program (also known as a program, software, software application, script or code) may be written in any form of any programming language, including compiled or interpreted language or a priori or procedural language, and may be written as a stand-alone program or module; It can be deployed in any form, including components, subroutines, or other units suitable for use in a computer environment. A computer program does not necessarily correspond to a file in a file system. A program may be in a single file provided to the requested program, or in multiple interacting files (eg, files that store one or more modules, subprograms, or portions of code), or portions of files that hold other programs or data. (eg, one or more scripts stored within a markup language document). The computer program may be deployed to be executed on a single computer or multiple computers located at one site or distributed over a plurality of sites and interconnected by a communication network.

On the other hand, computer-readable media suitable for storing computer program instructions and data are, for example, semiconductor memory devices such as EPROM, EEPROM and flash memory devices, such as magnetic disks such as internal hard disks or external disks, magneto-optical disks and CDs. -Can include all types of non-volatile memory, media and memory devices, including ROM and DVD-ROM disks. The processor and memory may be supplemented by, or integrated into, special purpose logic circuitry.

An implementation of the subject matter described herein may include a backend component, such as a data server, or a middleware component, such as an application server, such as a web browser or graphical user that allows a user to interact with an implementation of the subject matter described herein, for example. It may be implemented in a front-end component, such as a client computer having an interface, or in a computing system including any combination of one or more of such back-end, middleware, or front-end components. The components of the system may be interconnected by any form or medium of digital data communication, such as, for example, a communication network.

Also, although operations are depicted in the drawings in a specific order in this specification, it is not to be understood that such operations must be performed in the specific order or sequential order shown or that all illustrated operations must be performed in order to achieve desirable results. Can not be done. In certain cases, multitasking and parallel processing may be advantageous. Further, the separation of the various system components of the above-described embodiments should not be construed as requiring such separation in all embodiments, and the program components and systems described may generally be integrated together into a single software product or packaged into multiple software products. It should be understood that

As such, this specification is not intended to limit the invention to the specific terms presented. Accordingly, although the present invention has been described in detail with reference to the above-described examples, those skilled in the art can make modifications, changes, and modifications to the examples without departing from the scope of the present invention. The scope of the present invention is indicated by the following claims rather than the above detailed description, and all changes or modifications derived from the meaning and scope of the claims and their equivalent concepts should be interpreted as being included in the scope of the present invention. do.

The specific implementations described in the embodiment are only embodiments, and do not limit the scope of the embodiment in any way. For brevity of the specification, descriptions of conventional electronic components, control methods, software, and other functional aspects of the methods may be omitted. In addition, the connection or connection members of the lines between the components shown in the drawings illustratively represent functional connections and/or physical or circuit connections, and in an actual device, various functional connections, physical connections that are replaceable or additional may be referred to as connections, or circuit connections. In addition, unless there is a specific reference such as "essential", "importantly", etc., it may not be a necessary component for the application of the present invention.

In the specification of embodiments (especially in the claims), the use of the term “the” and similar referential terms may be used in both the singular and the plural. In addition, when a range is described in the embodiment, it includes the invention to which individual values belonging to the range are applied (unless there is a description to the contrary), and each individual value constituting the range is described in the detailed description. . Finally, the steps constituting the method according to the embodiment may be performed in an appropriate order, unless the order is clearly stated or there is no description to the contrary. The embodiments are not necessarily limited according to the description order of the steps. The use of all examples or exemplary terms (eg, etc.) in the embodiment is merely for describing the embodiment in detail, and unless it is limited by the claims, the scope of the embodiment is limited by the examples or exemplary terminology. it is not In addition, those skilled in the art will appreciate that various modifications, combinations, and changes can be made in accordance with design conditions and factors within the scope of the appended claims or their equivalents.

100: TV-based video display control system
110: video providing control unit
120: selection input control
130: related image area display control unit

Claims (7)

A signal for video implementation is transmitted to the set-top box, and an application driven in the set-top box is set in the TV channel according to the user's control in response to the signal in the set-top box, and the encoded channel main video and one or more videos are directly video an application driving control unit for controlling the display on a TV screen connected to the set-top box to be received from the provision control unit through a distributed network (CDN), and controlling the start or end of the display of the video according to a user's selection input;
A selection input for recognizing and controlling a user's selection operation for a display selection area of a related image displayed on the TV screen through the control of an application controlled by the set-top box and displayed corresponding to each of the channel main image and one or more moving images control unit; and
A related image for controlling to display a related image area related to the main channel image including a page related to an item included in an image being viewed in response to the selection operation when the user's selection operation is input by the selection input control unit A TV-based video display control system comprising an area display control unit. According to claim 1,
The application driving control unit, the selection input control unit, or the related image area display control unit are configured to communicate with the set-top box. delete A signal for video implementation is transmitted to the set-top box, and an application driven in the set-top box is set in the TV according to the user's control in response to the signal in the set-top box, and the encoded channel main video and one or more encoded videos are directly transmitted Video provision control that controls the display on the TV screen connected to the set-top box by receiving it from the video providing control unit (VOD CMS) through a distributed network (CDN), and controlling the start or end of the display of the video according to the user's selection input step;
A selection input for recognizing and controlling a user's selection operation for a display selection area of a related image displayed on the TV screen through the control of an application controlled by the set-top box and displayed corresponding to each of the channel main image and one or more moving images control stage; and
A related image for controlling to display a related image area related to the main channel image including a page related to an item included in an image being viewed in response to the selection operation when the user's selection operation is input in the selection input control step A TV-based video display control method comprising the step of controlling area display. 5. The method of claim 4,
The video providing control step, the selection input control step or the related image area display control step includes communicating with the set-top box. delete A computer-readable recording medium in which a program for performing the method of any one of claims 4 to 5 is recorded.

Images