KR102396171B1 - Apparatus and method for providing service for detecting violation of keyword guide on product page of online marketplace - Google Patents

Abstract

The guide violation detection service apparatus according to an embodiment of the present invention provides first information including a product category of a manufacturer, product information of the manufacturer, and a plurality of manufacturer keywords from a manufacturer to be provided with a keyword guide violation detection service of an open market product page. a manufacturer information storage unit for receiving and storing input; a page collection unit for collecting information on a first product page including product information of the manufacturer among product pages for each seller uploaded to the open market; a page analysis unit for determining a page keyword included in the first product page; and a guide providing unit that compares the determined page keyword with the stored manufacturer keyword and provides a guide for the keyword to be included in the first product page to the seller.

Description

Device and method of keyword guide violation detection service for open market product page {APPARATUS AND METHOD FOR PROVIDING SERVICE FOR DETECTING VIOLATION OF KEYWORD GUIDE ON PRODUCT PAGE OF ONLINE MARKETPLACE}

The present invention relates to an apparatus and method for detecting violations of keyword guides on an open market product page.

An open market refers to an online e-commerce platform where opportunities to purchase or sell products are open. The open market is also differentiated from the form of e-commerce in the form of own malls, where the operator directly sells its own products, in that the service operator does not engage in the transaction and only acts as an intermediary providing the platform. These open markets include not only domestic open markets such as Naver Store, Auction, Gmarket, 11st Street, and Interpark, but also overseas open markets such as Taobao (China), Tikun (Japan), and Amazon (USA). You can sell your products worldwide by registering your products on .

A seller (seller) who wants to sell a product in the open market registers the product in the open market and sells the product by influencing consumers through the product page created. The entity that becomes the seller of the market may be not only a manufacturer or agency, but also sellers of various distribution methods such as purchasing agents, parallel import distributors, and resellers. Problems with sales rights may arise.

In addition, in the open market, since sellers can freely configure the product name, product description, product price, product image, product video, etc. on the product page, damage to consumers may occur if the seller provides inaccurate information on the product page. Furthermore, this problem can lead to product value dilution, unauthorized theft of copyrighted content, etc., which can cause damage to manufacturers.

For example, in order to increase the inflow of consumers, the seller may increase the inflow by using a brand or product name of another manufacturer as a keyword that is not related to the product being sold, thereby causing product confusion. In addition, if a seller intentionally causes price competition by dumping the price of a specific product, it prevents other sellers from gaining any profit from selling the product, resulting in the product being killed in the market and causing damage to the manufacturer. can be worn In addition, there is a problem that sellers use copyrighted content on product pages without permission or use it with some modifications, so that they take advantage of marketing results made by others without permission.

To prevent this problem, open market utilizes product page review personnel, but there is a limit in that it is difficult for the open market to review and impose sanctions on product pages that are newly created by hundreds of thousands a day.

Korean Patent Publication No. 10-2020-0025431: Open Market Integrated Management System and Method

An object to be solved in the embodiment of the present invention is to provide a technology for automatically detecting whether a seller's product page guide is violated in an open market, and correcting the product page to match the guide required by the manufacturer or the open market.

However, the technical tasks to be achieved by the embodiments of the present invention are not limited to the tasks mentioned above, and various technical tasks may be derived from the contents to be described below within the scope obvious to those skilled in the art.

The guide violation detection service apparatus according to an embodiment of the present invention provides first information including a product category of a manufacturer, product information of the manufacturer, and a plurality of manufacturer keywords from a manufacturer to be provided with a keyword guide violation detection service of an open market product page. a manufacturer information storage unit for receiving and storing input; a page collection unit for collecting information on a first product page including product information of the manufacturer among product pages for each seller uploaded to the open market; a page analysis unit for determining a page keyword included in the first product page; and a guide providing unit that compares the determined page keyword with the stored manufacturer keyword and provides a guide for the keyword to be included in the first product page to the seller.

In addition, the page collection unit may collect information on the first product page by monitoring a product page to which the product category is designated among product pages for each seller uploaded to the open market.

Also, the page analysis unit may collect words included in the product name of the first product page and words in the detailed page as page keywords.

In addition, the page analyzer may collect words included in the image of the first product page and words included in the video as page keywords based on the OCR-based deep learning algorithm.

In addition, when there is a first keyword that is not included in the page keyword among the plurality of manufacturer keywords, the guide providing unit may modify the first product page to include the first keyword based on the API of the open market. there is.

In addition, the page collection unit monitors a product page that specifies the product category among product pages for each seller uploaded to the open market, and includes a brand name and a manufacturer name of a second product page that does not include the product information. You can collect keywords from other manufacturers.

In addition, the guide providing unit may include a guide providing unit providing a guide to the seller to exclude the second keyword from the first product page when there is a second keyword corresponding to the keyword of another manufacturer among the page keywords can

In addition, when there is a second keyword corresponding to the keyword of the other manufacturer among the page keywords, the guide providing unit may modify the second keyword to be excluded from the first product page based on the API of the open market.

In addition, the product information of the manufacturer includes an appropriate selling price of the product designated by the manufacturer, the page analysis unit determines the price of the product included in the first product page, and the guide providing unit includes the first product page When the price of the product included in the product is out of the appropriate selling price of the product designated by the manufacturer, a guide may be provided to the seller so that the product price of the first product page is included in the appropriate selling price.

In addition, when the price of the product included in the first product page is out of the appropriate selling price of the product specified by the manufacturer, the guide providing unit determines the product price of the first product page based on the API of the open market. It can be modified to be the minimum price of the fair selling price.

In addition, the guide violation detection service method performed by the guide violation detection service apparatus according to an embodiment of the present invention includes the manufacturer's product category, the manufacturer's product information and multiple receiving and storing first information including a manufacturer keyword of ; collecting information on a first product page including product information of the manufacturer among product pages for each seller uploaded to the open market; determining a page keyword included in the first product page; and comparing the determined page keyword with the stored manufacturer keyword and providing a guide for the keyword to be included in the first product page to the seller.

According to an embodiment of the present invention, the product page corresponding to the manufacturer's product among the product pages uploaded to the open market is automatically filtered based on the information provided by the manufacturer, and information contained in the product page is analyzed to obtain keywords, It can detect violations of guidelines for various factors such as price, content, and copyright.

Accordingly, the manufacturer can prevent the brand image from being degraded due to the seller's provision of incorrect information, the seller can self-correct any violations of the guide that occur intentionally or unintentionally, and the consumer can It can prevent loss of purchase. In addition, the open market prevents the loss of manpower involved in reviewing and sanctioning product pages that are created hundreds of thousands of times a day, while ensuring that manufacturers participating in the open market do not reduce product values and providing consumers with safe products. It is possible to stabilize the open market platform ecosystem by guaranteeing the reliability of purchasing.

In addition, various effects directly or indirectly identified through this document may be provided.

1 is a block diagram of a guide violation detection service system according to an embodiment of the present invention.
2 is a functional block diagram of a guide violation detection service apparatus according to an embodiment of the present invention.
3 is an exemplary diagram of a guide violation detection service method according to the first embodiment of the present invention.
4 is an exemplary diagram of a guide violation detection service method according to a second embodiment of the present invention.
5 is an exemplary diagram of an operation in which the guide violation detection service apparatus according to an embodiment of the present invention determines whether or not a copyright image of page content is violated.
6 is an exemplary diagram of an operation in which the guide violation detection service apparatus according to an embodiment of the present invention determines whether page content violates a copyright video.

Advantages and features of the present invention, and a method of achieving them will become apparent with reference to the embodiments described below in detail in conjunction with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below and can be implemented in various forms, only these embodiments make the disclosure of the present invention complete, and 　 with ordinary knowledge in the art to which the present invention pertains. It is provided to fully inform the person of the scope of the invention, and the scope of the present invention is only defined by the claims.

In describing the embodiments of the present invention, a detailed description of a well-known function or configuration will be omitted unless it is actually necessary. In addition, the terms to be described later are terms defined in consideration of functions in an embodiment of the present invention, which may vary according to intentions or customs of users and operators. Therefore, the definition should be made based on the content throughout this specification.

The functional blocks shown in the drawings and described below are merely examples of possible implementations. Other functional blocks may be used in other implementations without departing from the spirit and scope of the detailed description. Also, although one or more functional blocks of the present invention are represented as separate blocks, one or more of the functional blocks of the present invention may be combinations of various hardware and software configurations that perform the same function.

In addition, the expression including certain components is an open expression and merely refers to the existence of the corresponding components, and should not be construed as excluding additional components.

Furthermore, when it is mentioned that a component is connected or connected to another component, it may be directly connected or connected to the other component, but it should be understood that another component may exist in the middle.

Also, expressions such as 'first, second', etc. are used only for distinguishing a plurality of components, and do not limit the order or other characteristics between the components.

Hereinafter, embodiments of the present invention will be described with reference to the drawings.

1 is a block diagram of a guide violation detection service system according to an embodiment of the present invention.

Referring to FIG. 1 , a guide violation detection service system 10 according to an embodiment of the present invention may include a guide violation detection service device 100 and an open market server 200 .

The open market server 200 may include a server used to operate the open market platform. An open market refers to an online e-commerce platform where opportunities to purchase or sell products are open. The open market allows service operators to act as intermediaries that provide only the platform without being involved in the transaction. For example, open markets include domestic open markets such as Naver Store, Auction, Gmarket, 11st, and Interpark, as well as overseas open markets such as Taobao (China), Tikun (Japan), and Amazon (USA).

A seller who wants to sell a product in the open market (eg, Seller A and Seller B in FIG. 1 ) registers the product in the open market and introduces consumers through a product page created to sell the product.

Because of the characteristic that anyone can sell in the open market, the subject who becomes the seller in the open market is not only the manufacturer or the manufacturer's agent (ex. Seller A in Fig. 1), but also a purchasing agent, parallel import distributor, reseller, etc. of various distribution methods. There may be sellers. Again, referring to FIG. 1 , Seller A may be an authorized agency that sells products provided by the manufacturer, Seller B may be a purchasing agent or parallel importer that imports and sells the same product from abroad, or an intermediate It may be a reseller who obtains and sells products at the distribution stage. In such an open market environment, when Seller A and Seller B sell the same product, if Seller A is an agency having exclusive sales rights, there is a possibility of dispute arising due to the sale of the same entity as Seller B.

In addition, since sellers can freely configure the product name, product description, product price, product image, product video, etc. on the product page, damage may occur to consumers as the seller provides inaccurate information on the product page, In addition, it may cause damage to the manufacturer due to product value dilution, unauthorized theft of copyrighted content, etc.

For example, in order to increase the inflow of consumers, the seller may use a brand of another manufacturer as a keyword that is not related to the product being sold to increase the inflow, thereby causing product confusion. In addition, if the seller dumps the price of a specific product, it may cause damage to the manufacturer by making it impossible for other sellers to benefit from selling the product to other sellers, resulting in the product being dead in the market. In addition, if the seller uses copyrighted content on the product page without permission or uses it with some modifications, there may be a problem that takes advantage of the marketing results created by others without permission.

The guide violation detection service device 100 provides information and Based on the open market information, it is possible to detect whether a seller who sells the product of the corresponding manufacturer in the open market violates the guide. Accordingly, the guide violation detection service apparatus 100 may provide a guide so that the seller can correct the violation of the seller. In addition, the guide violation detection service apparatus 100 may directly modify or delete the product page so that the product page complies with the guide through the API of the open market. To this end, the guide violation detection service apparatus 100 may include a server that communicates with the open market server 200 through a wired/wireless communication network.

Hereinafter, a detailed configuration of the guide violation detection service apparatus 100 for performing the above-described role will be described.

2 is a functional block diagram of a guide violation detection service apparatus 100 according to an embodiment of the present invention.

Referring to FIG. 2 , the guide violation detection service apparatus 100 according to an embodiment of the present invention includes a manufacturer information storage unit 110 , a page collection unit 130 , a page analysis unit 150 , and a guide providing unit 170 . ) may be included.

The manufacturer information storage unit 110 is information on the manufacturer used to review whether the product page is sold according to the guide of the manufacturer or the open market when the product of the manufacturer is sold by various sellers on the product page of the open market (hereinafter referred to as 'first information') may be provided and stored by a manufacturer (eg, a manufacturer's terminal) or an open market (eg, the open market server 200).

A manufacturer is an entity that produces or distributes products sold in the open market. A manufacturer can be a seller who sells products directly to the open market. In addition, sellers other than the manufacturer (eg, agents, purchasing agents, parallel importers, resellers, etc.) can sell the manufacturer's products in the open market. When various sellers sell the manufacturer's product in the open market, the manufacturer is provided with a service according to an embodiment of the present invention that can detect whether each seller's product page is generated according to the guide provided by the manufacturer. 1 information may be provided to the guide violation detection service apparatus 100 . In addition, the open market server 200 may provide the first information of the manufacturer to the guide violation detection service apparatus 100 in accordance with the consent of the manufacturer in order to protect the manufacturer for products sold on its own platform.

The first information may include manufacturer's product information, manufacturer keyword, product category, manufacturer's agency information, and manufacturer's copyright content.

The product information is information about the product produced and distributed by the manufacturer. The product information may include product type, product name, brand, model information, intellectual property rights information such as patent rights, trademark rights, and design rights corresponding to the product, reasonable selling price, and the like. In this case, the fair selling price is a range of prices that the manufacturer wants the corresponding product to be distributed in the market, and may include a minimum selling price or a maximum selling price. In particular, the minimum selling price means a lower limit that guides sellers not to sell a manufacturer's product at least below a specific price. In the case of deliberately dumping the price of a product to create price competition, other sellers have no profit from selling the product, and the manufacturer also has no profit to produce the product, so that the product is dead in the market. We need a guide to the minimum selling price because it has consequences. The manufacturer information storage unit 110 may obtain information on the appropriate selling price and provide a guide for the seller's product selling price in conjunction with the components of the present invention to be described later.

The manufacturer keyword refers to a keyword that the manufacturer guides so that a specific keyword is included in the product page that sells the manufacturer's product. The product page may be composed of information used to describe the product, such as a product name indicating the product, a detailed page describing the product, product tag, product image, and product video. In this case, a keyword may be inserted into each element constituting the product page, and the keyword may be used to allow a product page to be searched according to a consumer's search, or may be used to inform consumers of specific information through the keyword.

For example, a manufacturer may designate "brand name, product name, model number" (ex. bounce, gaskuk, LB-2020) as a manufacturer keyword. The brand name introduces the source of the product to the consumer, and the product name contains the reliability of the product itself. Not only does it tell you exactly which version of the product you are purchasing, but it also helps the consumer to request a specific product to the service center when using the refund, exchange, or repair service.

However, since the existing open market lacks information that guides sellers to enter such information, most sellers do not include such information on their product pages. Such a situation may cause confusion to consumers due to the absence of a brand/product name/model name, and may lead to a decrease in the reliability of manufacturers and products.

Accordingly, the manufacturer information storage unit 110 obtains a manufacturer keyword including a brand name, a product name, a model number, etc. from the manufacturer, and provides guide information so that the keywords are included in the product page in conjunction with the configurations of the present invention to be described later. can provide

The product category means a category to which the product of the manufacturer belongs. The open market has its own code for classifying product categories to classify and manage various products sold on the platform. The manufacturer information storage unit 110 may determine which code the manufacturer's product belongs to among the category codes of the open market based on the manufacturer's product information, map the code to the manufacturer's product information, and store it.

The agency information is information on the agency authorized by the manufacturer to sell on behalf of its own product. The agency information may include information for determining whether the seller who created the product page is a manufacturer's agent. For example, the agency information may include information (eg, store name, business name, ID, nickname, etc.) about a merchant account used by the agency in an open market. The manufacturer information storage unit 110 may obtain agency information and, in conjunction with the components of the present invention to be described later, provide guide information to a vendor who is an agency or take a predetermined action to a vendor who is not an agency.

Copyright content may include product description text, image files, or video files produced by manufacturers to explain or promote their products. The manufacturer information storage unit 110 may provide a guide for a product page that acquires copyright content and uses copyright content without permission or partially modified and used in conjunction with components of the present invention to be described later.

The page collection unit 130 may collect information on a first product page including product information of a manufacturer among product pages for each seller uploaded to the open market. The page collection unit 130 filters and monitors product pages that specify a product category stored in the manufacturer information storage unit 110 among product pages for each seller uploaded to the open market, and collects product information stored in the manufacturer information storage unit 110 . It is possible to collect information about the first product page having.

In addition, the page collection unit 130 monitors the product page for which the product category is specified among the product pages for each seller uploaded to the open market, and the second product page that does not include the product information stored in the manufacturer information storage unit 110 . You can collect keywords from other manufacturers including product names, brand names, and manufacturer names.

The page analysis unit 150 may collect page keywords that are keywords included in the first product page. For example, the page analysis unit 150 may collect a word included in a product name of a product page, a word included in a detail page, a word included in an image, and a word included in a frame of a video as page keywords. For example, the page analysis unit 150 may collect a word included in an image of a product page and a word included in a video as a page keyword based on an OCR-based deep learning algorithm. In addition, the page analysis unit 150 may determine the price of the product included in the first product page.

Also, the page analysis unit 150 may determine page content that means content included in the first product page. For example, the page analysis unit 150 may determine the product description text, image file, or video file included in the product page as page content.

In addition, the page analysis unit 150 compares the seller information included in the first product page with the agency information stored in the manufacturer information storage unit 110 to determine whether the seller of the first product page is an authorized dealer of the manufacturer. there is.

A basic function of the guide providing unit 170 will be described first, and an operation according to a specific embodiment will be described later in more detail along with FIGS. 3 and 4 .

The guide providing unit 170 compares the page keywords determined by the page analysis unit 150 with the manufacturer keywords stored in the manufacturer information storage unit 110 to provide the seller with keywords to be included in the first product page or keywords to be excluded. can provide a guide for

The guide providing unit 170 compares the price of the product page determined by the page analysis unit 150 with the appropriate selling price stored in the manufacturer information storage unit 110, and provides the seller a guide for setting the product price of the first product page. can provide

The guide providing unit 170 compares the page content determined by the page analysis unit 150 with the copyright content stored in the manufacturer information storage unit 110, and when it is determined that the page content violates the guide, the first product to the seller For a page, you can provide a guide to modify the page content. In this case, the guide providing unit 170 may perform an operation of taking different measures depending on whether the seller is an authorized dealer.

Hereinafter, the detailed operation of the guide providing unit 170 will be described by dividing it into the first embodiment of FIG. 3 and the second embodiment of FIG. 4 , but in the embodiment of the present invention, the steps shown in FIGS. 3 and 4 are linked It can also be implemented as an embodiment that operates in this way.

3 is an exemplary diagram of a guide violation detection service method according to the first embodiment of the present invention. Each step of the guide violation detection service method according to the first embodiment of FIG. 3 may be performed by the guide violation detection service apparatus 100 according to the first embodiment described with reference to FIG. 2 , and each step is described As follows.

In operation S310, the manufacturer information storage unit 110 may obtain and store the first information of the manufacturer.

In operation S320, the page collection unit 130 collects information on the first product page including the product information of the manufacturer in the open market, and the page analysis unit 150 collects information included in the first product page (eg. Page keywords, product prices set on product pages, etc.) can be determined.

In operation S331, the guide providing unit 170 compares the page keyword with the manufacturer keyword, and if there is a first keyword that is not included in the page keyword among the manufacturer keywords, it may be determined as a guide violation. In this case, in operation S341 , the guide providing unit 170 may provide the seller with a guide including information on the first keyword to be included in the first product page. Alternatively, in operation S342, the guide providing unit 170 may modify the first keyword to be included in the first product page based on the API of the open market.

In operation S332, the guide providing unit 170 compares the page keywords with the keywords from other manufacturers collected by the page collection unit 130, and if there is a second keyword corresponding to the keywords from other manufacturers among the page keywords, it is determined as a guide violation. can do. In this case, in operation S341 , the guide providing unit 170 may provide the seller with a guide including information on the second keyword to exclude the second keyword from the first product page. Alternatively, in operation S342, the guide providing unit 170 may modify the second keyword to be excluded from the first product page based on the API of the open market.

In operation S333, the guide providing unit 170 compares the price of the product included in the first product page with the appropriate selling price stored in the manufacturer information storage unit 110, and the product price of the first product page is the product specified by the manufacturer. If it is outside the range of the fair selling price of In this case, in operation S341 , the guide providing unit 170 may provide the seller with a guide including appropriate selling price information so that the product price of the first product page is included in the appropriate selling price. Alternatively, in operation S342, the guide providing unit 170 may modify the product price of the first product page to be the minimum price of the appropriate selling price based on the API of the open market.

On the other hand, the first embodiment of FIG. 3 is an example in which elements detectable through the guide violation detection service apparatus 100 are combined. It is not limited.

4 is an exemplary diagram of a guide violation detection service method according to a second embodiment of the present invention. Each step of the guide violation detection service method according to the second embodiment of FIG. 4 may be performed by the guide violation detection service apparatus 100 according to the second embodiment described with reference to FIG. 2 , and each step is described As follows.

In operation S410, the manufacturer information storage unit 110 may obtain and store the first information of the manufacturer.

In operation S420, the page collection unit 130 collects information on the first product page including the product information of the manufacturer in the open market, and the page analyzer 150 collects information included in the first product page (eg. page content, seller information, etc.) can be determined.

In operation S431 , when the page analysis unit 150 determines that page content does not exist in the first product page, the guide providing unit 170 may determine the guide violation. In this case, in operation S441 , the guide providing unit 170 may provide the seller with a guide including information on the copyright content so as to include the manufacturer's copyright content on the first product page. Alternatively, in operation S342, the guide providing unit 170 may modify the first product page to generate a detailed page including copyright content in the first product page based on the API of the open market.

In operation S432, when the page analysis unit 150 determines that page content including an image exists in the first product page, the guide providing unit 170 determines that the page content is copyrighted content based on the image determination deep learning algorithm. By determining whether or not there is some variation or inconsistency from the , it is determined that the page content has been modified from the copyright content or if it is determined that the page content includes the second content that is inconsistent with the copyright content, the guide violation can be determined. In this case, in operation S441 , the guide providing unit 170 may provide the seller with a guide including information on the copyright content so as to exclude the second content included in the first product page and include the copyright content. Alternatively, in operation S342, the guide providing unit 170 may delete the second content on the first product page based on the API of the open market and modify it to include the copyright content.

5 is an exemplary diagram of an operation in which the guide violation detection service apparatus 100 according to an embodiment of the present invention determines whether a copyright image of page content is violated.

Referring to FIG. 5 , the guide providing unit 170 includes copyright content (eg, FIG. 5(a)) that is an original image provided by the manufacturer based on an image identification deep learning algorithm and an image constituting the first product page (ex. The degree of similarity may be determined by comparing all or part of the regions of FIG. Accordingly, the guide providing unit 170 may determine whether the copyright content and the page content are the same, partially modified, or inconsistent. For example, if the similarity is 95% or more, it is the same content, if the similarity is 80% to 95%, it is determined that a part has been modified, and if the similarity is 80% or less, it can be determined as inconsistent. Meanwhile, the above-described numerical values are examples, and three states of “the same, partially modified, and inconsistent” may be determined by varying the numerical ranges according to embodiments.

In operation S433, when the page analysis unit 150 determines that page content including a video exists in the first product page, the guide providing unit 170 determines that the page content is copyrighted content based on the image determination deep learning algorithm. By determining whether the content has been modified or inconsistent from the copyright content, if it is determined that the page content is partially modified from the copyright content or the page content includes the second content that is inconsistent with the copyright content, it can be determined as a guide violation. In this case, in operation S441 , the guide providing unit 170 may provide the seller with a guide including information on the copyright content so as to exclude the second content included in the first product page and include the copyright content. Alternatively, in operation S342, the guide providing unit 170 may delete the second content on the first product page based on the API of the open market and modify it to include the copyright content.

6 is an exemplary diagram of an operation in which the guide violation detection service apparatus 100 according to an embodiment of the present invention determines whether page content violates a copyright video.

Referring to FIG. 6 , the guide providing unit 170 includes copyright content (eg, FIG. 6(a)) that is an original video provided by the manufacturer based on an image identification deep learning algorithm and an image (ex. FIG. 6(a)) constituting the first product page 6(b)) or video frames (eg, FIG. 6(b)) can be compared to determine whether similarity is present. Accordingly, the guide providing unit 170 may determine whether the copyright content and the page content are the same, partially modified, or inconsistent. For example, if the similarity is 95% or more, it is the same content, if the similarity is 80% to 95%, it is determined that a part has been modified, and if the similarity is 80% or less, it can be determined as inconsistent. Meanwhile, the above-described numerical values are examples, and three states of “the same, partially modified, and inconsistent” may be determined by varying the numerical ranges according to embodiments.

In operation S434 , when the page analysis unit 150 determines that the seller of the first product page is not an official agency of the manufacturer, the guide providing unit 170 may determine the guide violation. As a result of the determination S434, when the seller of the first product page is an official agency of the manufacturer, the guide providing unit 170 may perform the operation S441 or S442 according to the determination result of the operations S431, S432, and S433 described above. As a result of the determination in S434, when the seller of the first product page is not an official agency of the manufacturer, according to operation S443, the guide providing unit 170 may delete the first product page based on the API of the open market. Alternatively, if the seller of the first product page is not an official agent of the manufacturer, according to the operation of S443, the guide providing unit 170 may guide the seller with information about unauthorized sale or copyright violation, and sell without permission on the open market Alternatively, you can file a report for copyright violation.

On the other hand, the second embodiment of FIG. 4 is an example of combining elements detectable through the guide violation detection service apparatus 100, and the embodiment of the present invention is based on a time series sequence or combination of each step shown in FIG. It is not limited.

The guide violation detection service apparatus 100 may further include a processor (not shown), an input/output interface (not shown), and/or a memory (not shown). The processor may include a central processing unit (CPU) and the like to process and operate various data. For example, based on the control of the processor, components of the guide violation detection service apparatus 100 , for example, the manufacturer information storage unit 110 , the page collection unit 130 , and the page analysis unit 150 . and the guide providing unit 170 may be controlled.

Also, according to an embodiment of the present invention, the manufacturer information storage unit 110 , the page collection unit 130 , the page analysis unit 150 , and the guide providing unit 170 may be included in the processor. For example, the operations of the manufacturer information storage unit 110 , the page collection unit 130 , the page analysis unit 150 , and the guide providing unit 170 may be understood as operations by the processor.

When using the same method as in the above-described embodiment, the product page corresponding to the manufacturer's product among the product pages uploaded to the open market is automatically filtered based on the information provided by the manufacturer, and information included in the product page is analyzed. In this way, it is possible to detect whether the guide violates various factors such as keywords, price, content, and copyright. Accordingly, the manufacturer can prevent the brand image from being degraded due to the seller's provision of incorrect information, the seller can self-correct any violations of the guide that occur intentionally or unintentionally, and the consumer can It can prevent loss of purchase. In addition, the open market prevents the loss of manpower involved in reviewing and sanctioning product pages that are created hundreds of thousands of times a day, while ensuring that manufacturers participating in the open market do not reduce product values and providing consumers with safe products. It is possible to stabilize the open market platform ecosystem by guaranteeing the reliability of purchasing.

The above-described embodiments of the present invention may be implemented through various means. For example, embodiments of the present invention may be implemented by hardware, firmware, software, or a combination thereof.

In the case of implementation by hardware, the method according to embodiments of the present invention may include one or more Application Specific Integrated Circuits (ASICs), Digital Signal Processors (DSPs), Digital Signal Processing Devices (DSPDs), and Programmable Logic Devices (PLDs). , FPGAs (Field Programmable Gate Arrays), processors, controllers, microcontrollers, microprocessors, and the like.

In the case of implementation by firmware or software, the method according to the embodiments of the present invention may be implemented in the form of a module, procedure, or function that performs the functions or operations described above. A computer program in which a software code or the like is recorded may be stored in a computer-readable recording medium or a memory unit and driven by a processor. The memory unit may be located inside or outside the processor, and may transmit and receive data to and from the processor by various known means.

In addition, combinations of each block in the block diagram attached to the present invention and each step in the flowchart may be performed by computer program instructions. These computer program instructions may be embodied in the encoding processor of a general purpose computer, special purpose computer, or other programmable data processing equipment, such that the instructions executed by the encoding processor of the computer or other programmable data processing equipment may correspond to each block of the block diagram or Each step of the flowchart creates a means for performing the functions described. These computer program instructions may also be stored in a computer-usable or computer-readable memory that may direct a computer or other programmable data processing equipment to implement a function in a particular way, and thus the computer-usable or computer-readable memory. It is also possible to produce an article of manufacture containing instruction means for performing the functions described in each block of the block diagram or each step of the flowchart, the instructions stored in the block diagram. The computer program instructions may also be mounted on a computer or other programmable data processing equipment, such that a series of operational steps are performed on the computer or other programmable data processing equipment to create a computer-executed process to create a computer or other programmable data processing equipment. It is also possible that instructions for performing the processing equipment provide steps for carrying out the functions described in each block of the block diagram and each step of the flowchart.

In addition, each block or each step may represent a module, segment, or part of code including one or more executable instructions for executing a specified logical function. It should also be noted that it is also possible for the functions recited in blocks or steps to occur out of order in some alternative embodiments. For example, it is possible that two blocks or steps shown one after another may in fact be performed substantially simultaneously, or that the blocks or steps may sometimes be performed in the reverse order according to the corresponding function.

As such, those skilled in the art to which the present invention pertains will be able to understand that the present invention may be embodied in other specific forms without changing the technical spirit or essential characteristics thereof. Therefore, it should be understood that the embodiments described above are illustrative in all respects and not restrictive. The scope of the present invention is indicated by the following claims rather than the detailed description, and all changes or modifications derived from the meaning and scope of the claims and their equivalent concepts should be construed as being included in the scope of the present invention. .

Claims (12)

A guide violation detection service device that detects compliance with a preset guide for an open market product page created by a random seller and provides a guide for guide violations,
Receives and stores first information including product category, product information, agency information, copyright content of the manufacturer, and a plurality of manufacturer keywords from a manufacturer who will be provided with keyword guide violation detection service on the open market product page, and stores the product information a manufacturer information storage unit that determines which code the manufacturer's product belongs to among the category codes of the open market based on the , maps the determined code to the product information and stores;
a page collecting unit for collecting information on a first product page including product information of the manufacturer by filtering a product page that specifies a product category of the manufacturer among product pages for each seller uploaded to the open market;
The product description text, image file, and video file included in the first product page are determined as page content, the page keywords included in the first product page are determined, and seller information included in the first product page is determined. a page analysis unit that compares the agency information to determine whether it is an official agency of the manufacturer; and
Comparing the determined page keyword with the stored manufacturer keyword, providing a guide for the keyword to be included in the first product page to the seller, and providing a predetermined action to a seller who is not an official agent of the manufacturer, Comprising a guide providing unit that compares the page content with the copyright content of the manufacturer and provides a correction guide when it is determined that the guide is violated,
The first information is information about a manufacturer used to review whether the product page uploaded to the open market is sold according to the guide,
Guide violation detection service device.
delete According to claim 1,
The page analysis unit,
Collecting words included in the product name of the first product page and words in the detail page as page keywords,
Guide violation detection service device.
4. The method of claim 3,
The page analysis unit,
Collecting words included in the image of the first product page and words included in the video as page keywords based on an OCR-based deep learning algorithm,
Guide violation detection service device.
According to claim 1,
The guide providing unit,
If there is a first keyword that is not included in the page keyword among the plurality of manufacturer keywords, modifying the first keyword to be included in the first product page based on the API of the open market,
Guide violation detection service device.
According to claim 1,
The page collection unit,
Collecting keywords from other manufacturers including the brand name and manufacturer name of the second product page that does not include the product information by monitoring the product page for which the product category is specified among the product pages for each seller uploaded to the open market ,
Guide violation detection service device.
7. The method of claim 6,
The guide providing unit,
and a guide providing unit providing a guide to the seller to exclude the second keyword from the first product page when there is a second keyword corresponding to the keyword of the other manufacturer among the page keywords;
Guide violation detection service device.
8. The method of claim 7,
The guide providing unit,
If there is a second keyword corresponding to the keyword of the other manufacturer among the page keywords, modifying the second keyword to be excluded from the first product page based on the API of the open market,
Guide violation detection service device.
According to claim 1,
The manufacturer's product information,
including the appropriate selling price of the product specified by the manufacturer;
The page analysis unit,
Determine the price of the product included in the first product page,
The guide providing unit,
When the price of the product included in the first product page is out of the appropriate selling price of the product specified by the manufacturer, providing a guide so that the product price of the first product page is included in the appropriate selling price to the seller;
Guide violation detection service device.
10. The method of claim 9,
The guide providing unit,
When the price of the product included in the first product page is out of the appropriate selling price of the product specified by the manufacturer, the product price of the first product page is the minimum price of the fair selling price based on the API of the open market to be modified to be
Guide violation detection service device.
delete delete

Images