KR102388927B1 - An Integrated Management System for Real Estate Agent - Google Patents

Abstract

The present invention relates to an integrated management system for real estate brokers, and more particularly, enables real estate agents to register and manage information for sale anywhere through a user terminal, and to provide building information and land use plan information for sale from an external server. It relates to an integrated management system for real estate brokers that enables accurate registration and management of properties by fetching and displaying official land price information, rental information, etc.

Description

An Integrated Management System for Real Estate Agent

The present invention relates to an integrated management system for real estate brokers, and more particularly, enables real estate agents to register and manage information for sale anywhere through a user terminal, and to provide building information and land use plan information for sale from an external server. It relates to an integrated management system for real estate brokers that enables accurate registration and management of properties by fetching and displaying official land price information, rental information, etc.

Real estate means land and its fixtures and is generally divided into land and buildings. These properties are brokered for sale, exchange and lease transactions by real estate agents who are certified real estate brokers.

Generally, in real estate brokerage, the seller (lessor) entrusts the goods for sale (lease) to a specific authorized brokerage office, and the buyer (lessee) who wants to purchase (lease) the goods for sale (lease) visits the authorized real estate office to locate the goods After confirming the conditions including the amount and the amount of sale, sales and lease transactions are made through a contract between the seller (lessor) and the buyer (lessee).

As such, since the conventional real estate transaction is conducted in an offline form, all traders have to sell their products directly, and there is a problem in that it is difficult to obtain information about real estate in good condition.

Therefore, recently, as in the following patent documents, a system for sharing various real estate information through the Internet has become common, and real estate agents upload real estate information through the Internet to attract customers. A system that allows transactions through

However, there is a problem in that real estate agents have the hassle of directly registering information about real estate for sale on a number of platforms on the Internet, and it is difficult to manage the properties and customers they manage.

(Patent Literature)

Unexamined Patent Publication No. 10-2007-0076616 (published on July 25, 2007) "Real estate information sharing method using online"

The present invention has been devised to solve the above problems,

The present invention enables real estate brokers to register and manage information for sale through a user terminal anywhere, and to retrieve and display building information, land use plan information, announced price information, rental information, etc. The purpose of this is to provide an integrated management system for real estate brokers that enables accurate registration and management of properties.

The present invention is a real estate broker that enables easy promotion and management of real estate sales by interlocking with a plurality of online platforms that can post real estate listings so that registered listings can be simultaneously posted on a plurality of selected online platforms. It aims to provide an integrated management system for

The present invention analyzes the posting effect of real estate for sale on a plurality of online platforms according to the type of real estate for sale, transaction type, area, price range, etc. The purpose of this is to provide an integrated management system for real estate brokers.

An object of the present invention is to provide an integrated management system for real estate brokers that enables efficient promotion of real estate sales by monitoring the access frequency for real estate listings posted on an online platform and adjusting the posting status.

According to the present invention, advertisements for various products related to real estate, such as insurance, moving, interior, and loan, can be registered in the management server, so that advertisements for multiple online platforms are output, and each online platform according to product classification An integrated management system for real estate brokers that analyzes their advertising effects and makes online platform recommendations so that advertisements for various products can be made effectively, and through this system, advertising revenue and participation rate can be increased. It is intended to provide

The present invention is implemented by an embodiment having the following configuration in order to achieve the above object.

According to an embodiment of the present invention, an integrated management system for real estate brokers according to the present invention includes: a management server for storing information about real estate for sale owned by real estate brokers; It includes; a user terminal connected to the management server to input and manage information for sale, wherein the user terminal includes a property input unit for selecting a location for sale and inputting information about the property for sale, wherein the sale input unit includes a map or address A location information input module for entering the location information of a property through a search of It is characterized in that it comprises a property information input module for inputting specific information of.

According to another embodiment of the present invention, in the integrated management system for a real estate broker according to the present invention, the building information display module receives and displays the building information, the building information display module receives and displays the land use plan information It is characterized in that it includes a land use plan information display module, an official land price information display module for receiving and displaying individual official price information for each year, and a rental information display module for receiving and displaying rental information for a building.

According to another embodiment of the present invention, in the integrated management system for a real estate broker according to the present invention, the management server is linked with a plurality of online platforms to output a registered real estate for sale to a plurality of online platforms at the same time. characterized in that

According to another embodiment of the present invention, in the integrated management system for a real estate broker according to the present invention, the sale information input module includes a posting platform selection module for selecting an online platform on which a real estate sale is output, and the management The server includes a posting platform registration module for registering information about the online platform selected by the posting platform selection module, and is characterized in that the real estate property is automatically linked and output to the registered online platform.

According to another embodiment of the present invention, in the integrated management system for a real estate broker according to the present invention, the management server is the degree to which a contract is made through each online platform according to the type of real estate for sale, transaction type, area, and price range It is characterized in that it includes a posting recommendation unit that analyzes and recommends an online platform on which a real estate sale will be posted.

According to another embodiment of the present invention, in the integrated management system for a real estate broker according to the present invention, the posting recommendation unit is a contract information storage module for storing contract information on the type of real estate for sale, transaction type, area, and price range. class; a posting information storage module for storing information on an online platform on which a contract has been posted for real estate for sale; a posting index calculation module for calculating a posting index according to the posting level and period on the online platform for each type of real estate for sale, transaction type, area, and price range; A posting index comparison module for comparing the posting index for each online platform according to the type of sale, transaction type, area, and price range of the real estate to be registered; and a posting platform recommendation module for recommending an online platform with a low posting index to a user.

According to another embodiment of the present invention, in the integrated management system for a real estate broker according to the present invention, the posting recommendation unit comprises a cost calculation module for each posting platform that calculates the posting cost according to the posting index calculated for the online platform; , It is characterized in that it comprises a posting cost calculation module that calculates the cost for the online platform selected by the user and provides it to the user terminal, and a posting linkage module that posts the corresponding real estate sale on the online platform where the user's selection is completed.

According to another embodiment of the present invention, in the integrated management system for real estate brokers according to the present invention, the posting recommendation unit automatically selects and provides an online platform according to the total posting cost input by the user. It is characterized in that it includes a module.

According to another embodiment of the present invention, in the integrated management system for real estate brokers according to the present invention, the management server includes a posting management unit that manages posts according to the degree of access to real estate for sale posted on an online platform, , The posting management unit includes an access information receiving module for receiving access information for a real estate sale posted on an online platform, a connection frequency calculation module for calculating a connection frequency for a unit time with respect to the posted real estate sale, and a When the value is less than the set value, the platform replacement instruction module instructs the replacement of the online platform; the condition diagnosis module diagnoses an abnormality in the real estate sale condition when the access frequency continues over a set value or within a certain range for more than a certain time; It is characterized in that it includes a post diagnosis module for diagnosing as an abnormality in the posting state when there is no abnormality in the access frequency, but the change rate of the access frequency falls below the threshold and the fallen state continues for more than a specific time.

According to another embodiment of the present invention, in the integrated management system for a real estate agent according to the present invention, the condition diagnosis module is a connection frequency monitoring that monitors the access frequency when the access frequency for a unit time falls within a certain range A module, a duration measurement module for measuring the duration of the access frequency of a certain range, and a condition change instructing module for diagnosing a condition abnormality when the duration continues for a certain time or more and instructing a change of the condition, wherein The post diagnosis module includes a slope calculation module for calculating a slope according to the change rate of the access frequency per unit time, a threshold value comparison module for comparing the calculated slope with a threshold value, and a continuation of a slope smaller than the threshold value when the slope is smaller than the threshold value It is characterized in that it comprises a time measuring module for measuring time, and a posting change instructing module for instructing a change in advertisement or posting degree by determining that the posting is abnormal when the measured time continues for more than a specific time.

According to another embodiment of the present invention, in the integrated management system for real estate brokers according to the present invention, the management server registers advertisements for products that are separate from real estate for sale, and an advertisement registration unit for interlocking and outputting advertisements on an online platform. and an advertisement recommendation unit for recommending an online platform on which to post advertisements by analyzing advertisement effects according to online platforms for each product type, wherein the advertisement recommendation unit includes a product information setting module for setting product classification information to analyze advertisement effects; a frequency analysis module for calculating the frequency of mentioning for each online platform with respect to the set product classification; a preference analysis module for analyzing preference for product classification for each online platform; a purchase analysis module for analyzing purchase information of products through an online platform; an advertisement promotion index calculation module for calculating an advertisement promotion index according to the frequency of mention, preference, and purchase rate of a specific product category calculated by each online platform; an advertisement promotion index comparison module for comparing the advertisement promotion index of each online platform for a specific product category; and an advertisement platform recommendation module for recommending an online platform with a high advertisement promotion index as an advertisement platform for a specific product category.

The present invention can obtain the following effects by the configuration, combination, and use relationship described below with the present embodiment.

The present invention enables real estate brokers to register and manage information for sale through a user terminal anywhere, and to retrieve and display building information, land use plan information, announced price information, rental information, etc. , it has the effect of enabling accurate registration and management of properties.

The present invention has the effect of facilitating promotion and management of real estate sales by interlocking with a plurality of online platforms that can post real estate listings so that the registered listings can be simultaneously posted on a plurality of selected online platforms. there is.

The present invention analyzes the posting effect of real estate for sale on a plurality of online platforms according to the type of real estate for sale, transaction type, area, price range, etc. has the effect of

The present invention has the effect of enabling efficient promotion of real estate for sale by monitoring the frequency of access to real estate for sale posted on an online platform and adjusting the posting status.

According to the present invention, advertisements for various products related to real estate, such as insurance, moving, interior, and loan, can be registered in the management server, so that advertisements for multiple online platforms are output, and each online platform according to product classification By analyzing the advertisement effects of users and making recommendations on the online platform, advertisements for various products can be made effectively, and through this, the advertisement revenue and participation rate through this system can be increased.

1 is a block diagram of an integrated management system for a real estate broker according to an embodiment of the present invention;
FIG. 2 is a block diagram showing the configuration of the property input unit of FIG. 1;
3 is a reference diagram showing an example of a screen of a user terminal on which the sale input unit of FIG. 1 is executed;
4 is a reference diagram showing an example of a screen displayed on the user terminal by the building information display module of FIG.
5 is a block diagram showing the configuration of the property management unit of FIG.
6 is a reference view showing an example of a screen displayed on the user terminal by the listing information display module of FIG.
7 is a reference diagram showing an example of a screen displayed on the user terminal by the listing detail information display module of FIG.
8 is a block diagram illustrating the configuration of a call receiving unit of FIG. 1;
9 is a reference diagram showing an example of a screen displayed on the user terminal by the call receiving unit of FIG.
10 is a reference diagram showing an example of a screen of a user terminal to which customer information and sale information are input;
11 is a block diagram showing the configuration of the listing unit of FIG.
12 is a block diagram showing the configuration of the customer registration unit of FIG.
13 is a block diagram showing the configuration of the call management unit of FIG.
14 is a block diagram showing the configuration of the posting recommendation unit of FIG.
15 is a block diagram showing the configuration of the posting management unit of FIG.
16 is a block diagram showing the configuration of the advertisement registration unit of FIG.
17 is a block diagram showing the configuration of the advertisement recommendation unit of FIG.

Hereinafter, preferred embodiments of the integrated management system for real estate brokers according to the present invention will be described in detail with reference to the accompanying drawings. In the following description of the present invention, if it is determined that a detailed description of a well-known function or configuration may unnecessarily obscure the gist of the present invention, the detailed description thereof will be omitted. Throughout the specification, when a part "includes" a certain component, it means that other components may be further included, rather than excluding other components, unless specifically stated to the contrary. Terms such as “…unit” and “…module” mean a unit that processes at least one function or operation, and may be implemented as hardware or software or a combination of hardware and software.

When an integrated management system for real estate brokers according to an embodiment of the present invention is described with reference to FIGS. 1 to 17, the integrated management system is a management server (3) for storing information about real estate sales and customers owned by real estate agents. )Wow; It includes; a user terminal (1) connected to the management server (3) to input and manage the sale and customer information.

The integrated management system for real estate brokers according to the present invention stores the sale information and customer information held by real estate brokers through the management server 3, and registers and confirms the sale and customer information through the user terminal 1 anywhere. make it changeable In addition, the present invention is linked with an external server in which various information about real estate is stored so that a real estate agent can easily check specific information about a building, land, etc.

In particular, the present invention allows the user to input and store various detailed information of the sale, select a plurality of online platforms on which the real estate sale will be posted, and link the selected online platform to simultaneously publish the real estate sale information. In addition to managing the information, advertisements can be made easily.

In addition, the present invention enables a smooth consultation with a customer by enabling the customer information registered during a call with the customer to be displayed through the user terminal, and to register and modify customer information and property information during or after the call In this way, customer management can be performed accurately, and new customer information and property information can be registered even when talking to customers who are not registered in the management server, so that new customers can be managed easily.

In addition, according to the present invention, the online platform is recommended according to the degree of contract with the online platforms on which the item is posted, and the post is managed according to the degree of access to the post, so that it is possible to effectively promote the post. .

In addition, the present invention registers products such as insurance, moving, interior, loan, and finance related to real estate in the management server 3 and outputs them to the user terminal 1, and at the same time links these products to a plurality of online platforms so that it can be output. At this time, the present invention analyzes the advertisement effect for each online platform by product category and recommends an online platform with a high advertisement effect, thereby making effective advertisements for products, thereby increasing the number of users of the system and providing additional advertisements. can generate income.

The user terminal 1 is connected to the management server 3 and is configured to input and manage property and customer information, and various wired and wireless devices having a screen such as a PC, a smartphone, and a tablet may be applied. Therefore, real estate brokers can access the management server (3) from anywhere through the user terminal (1) to register, check, and modify property and customer information, making it convenient to manage properties and customers even in environments with many on-site implementations. can be done accurately. In addition, since the user terminal 1 can check and correct customer information, register, and register and modify information for sale even during a call, it is possible to more easily and accurately manage sales and customers. To this end, the user terminal 1 may include a property input unit 11 , a property management unit 12 , and a call receiver 13 .

The property input unit 11 is configured to input information about the property so that the property information of the real estate broker can be registered in the management server 3, and the location information input module 111 for inputting location information, from an external server. It includes a building information display module 112 for fetching and outputting detailed information about real estate, and a property information input module 113 for directly inputting various information about the property.

The location information input module 111 is configured to input location information of a property to be registered. As shown in FIG. 3 , the location information input module 111 can search for an address or select a location on a map. For this purpose, the address search module 111a , a map selection module 111b may be included. Accordingly, the address search module 111a provides a search window so that an address can be searched and real estate according to the address can be registered for sale. In addition, the map selection module (111b), when a certain point on the map is selected, real estate information of the location is displayed so that it can be registered for sale, and as shown in FIG. 3, address information and details of the selected location An information input screen 113-1 may be displayed to register for sale.

The building information display module 112 is configured to retrieve and display detailed information of real estate to be registered for sale from an external server. . For example, the building information display module 112 may be linked with a real estate comprehensive information system called 'one-shot convenience' to call up the information, and through this, a real estate agent may register a property while grasping specific information about real estate, or To enhance the quality of brokerage services by enabling consultations with customers. for teeth. The building information display module 112 may include a building information display module 112a, a land use plan information display module 112b, an official price information display module 112c, and a rental information display module 112d.

The building information display module 112a is configured to call and display detailed information about the building, and as shown in FIG. do. In addition, when the building information display module 112a is displayed on a mobile screen such as a smartphone, it can be displayed as summarized information as shown in FIG. 4(e).

The land use plan information display module 112b is configured to retrieve and display information on the use plan of the corresponding land, and as shown in FIG. Information can be displayed accordingly.

The announced price information display module 112c is configured to call and display the individual announced price information of the real estate, and as shown in FIG.

The rental information display module 112d is configured to display rental information for a corresponding real estate, and as shown in FIG. 4(d), the shape and price information of furniture for each floor can be displayed together.

The property information input module 113 is configured to directly input various information on a property to be registered, and provides a detailed information input screen 113-1 as shown in FIG. Information, general information, detailed information, etc. can be entered, and in particular, an online platform on which a registered item will be posted can be selected and registered. To this end, the listing information input module 113 may include a basic information input module 113a, a general information input module 113b, a detailed information input module 113c, and a posting platform selection module 113d.

The basic information input module 113a is configured to input basic information for classifying a sale, and enables input of information such as a type of sale, a transaction type, and an address. Here, the type of sale refers to the classification according to the type (use) of the item for sale, such as apartments, villas, studios, and shopping malls. It refers to the location information of the property, and it is possible to accurately correct the address automatically displayed by the address selected or searched on the map. The basic information input module 113a provides a basic information input window 113a-1 as shown in FIG. 3 to input basic information, and the input basic information is stored in the property registration section of the management server 3 . (31) is stored by

The general information input module 113b is configured to input general information about individual characteristics of each sale, such as a building name, contact information, area, price, photo, and memo, of the sale to be registered, and general information input as shown in FIG. 3 . A window 113b-1 is provided so that general information can be input.

The detailed information input module 113c is a configuration for inputting an additional description of a registered property, and it is possible to input information about optional items such as additional description, elevator, parking, etc. that can highlight the advantages, A detailed information input window 113c-1 is provided.

The posting platform selection module (113d) is configured to select an online platform on which an item is to be posted, and a selection can be made by displaying a platform icon (113d-1) for each online platform on the screen, According to the selection of the platform icon 113d-1, the sale is automatically linked and posted on the corresponding platform. The online platform that can be selected by the posting platform selection module 113d is, for example, a cafe, a band, a blog, and an Instagram that can post and promote real estate information such as Jigbang, Coffee Shop, Daum Naver real estate, etc. It may include an SNS online platform such as gram, and various online platforms capable of posting information for sale may be applied.

The property management unit 12 is configured to manage the property information of each real estate broker registered in the management server 3, and displays the property information registered for each real estate agent through the screen of the user terminal 1 You can do this, and you can change the information on the property and the posting platform. To this end, the listing management unit 12 may include a listing information display module 121 , a listing detailed information display module 122 , a listing information editing module 123 , and a posting platform editing module 124 .

The property information display module 121 is configured to display the property information registered in the management server 3 for each real estate broker on the screen of the user terminal 1, and as shown in FIG. When the location of the property is selected by displaying the location of the property on the map by the display module 121a, detailed information of the property can be displayed on one side, and as shown in FIG. 6(b), the list display module ( 121b), the listing can be displayed in the form of a list.

The detailed listing information display module 122 is configured to display detailed information of a registered listing. Detailed information can be displayed, and the information on sale can be corrected.

The property information modification module 123 is configured to modify the basic information, general information, detailed information, and guest platform information of the property, and selects the property displayed by the property detailed information display module 122 to provide information on the property can be modified, and the detailed information input screen 113-1 displayed by the property information input module 113 can be displayed again so that the property information can be modified.

The posting platform modification module 124 is configured to modify the online platform information on which registered items are posted, and to change the online platform according to the information provided by the posting recommendation unit 34, the posting management unit 35, etc., which will be described later. can do.

The call receiving unit 13 is configured to retrieve and display information about the customer from the management server 3 when a call is received through the user terminal 1, and information transmitted from the incoming call management unit 33 to be described later is received and displayed. Accordingly, the call receiving unit 13 easily grasps information about the customer when making a call with the customer through the user terminal 1 so that an accurate consultation can be made. In addition, the call receiving unit 13 can modify customer information during a call or immediately after the end of the call, or register and modify information for sale, so that management of customers and goods can be made easily, and the management server (3) Even for new customers who do not have customer information on the website, registration of customer and property information can be made during or immediately after the call is over. To this end, the call receiving unit 13 includes a received number display module 131 , a received number transmission module 132 , a customer information display module 133 , a customer information correction request module 134 , and a customer registration request module 135 . ), a customer information input module 136 , a property registration request module 137 , and a property information input module 138 .

The received number display module 131 is configured to display a received phone number on the user terminal 1, and can be displayed together with customer information of the corresponding received number transmitted from the management server 3, and the customer information If it does not exist, only the received number may be displayed.

The reception number transmission module 132 is configured to transmit the number information displayed by the reception number display module 131 to the management server 3, so that the customer information stored in the management server 3 can be searched. do.

The customer information display module 133 is configured to display information on the customer of the corresponding reception number transmitted from the management server 3 on the user terminal 1, as shown in FIG. Information such as the type of transaction, transaction type, memo, etc. can be displayed, and all information such as the seller (lessor) and the buyer (lessee) can be displayed. Accordingly, the customer information display module 133 may display information on the item to be sold (lease) in the case of the seller (lessor) and information on the type of item to be sold, transaction type, etc., in the case of the buyer (lessee). there is.

The customer information correction request module 134 displays an icon 134-1 that can request correction of customer information along with the display of the reception number and customer information as shown in FIG. 9(a) to display the corresponding icon 134 Depending on the selection of -1), a window to edit customer information can be displayed. In addition, the customer information modification request module 134 displays the icon 134-1 together with the customer information on the screen for a certain period of time even after the call is terminated, so that the customer information can be modified.

The customer registration request module 135 is an icon 135-1 that can request registration of customer information as shown in FIG. 9(b) when the customer information corresponding to the reception number does not exist in the management server 3 ) is displayed on the screen so that a window for registering customer information can be displayed according to the selection of the corresponding icon 135-1. In addition, the customer registration request module 135 also causes the icon 135-1 to be displayed on the screen for a certain period of time.

The customer information input module 136 is shown in Fig. 10 (a) when correction of customer information registered by the customer information correction request module 134 is requested or customer registration is requested by the customer registration request module 135 As shown, it provides a screen to input customer information so that customer information can be modified or registered. When customer information is modified, pre-stored customer information can be output, , contact information, item type, transaction type, price, memo, etc. can be entered.

The property registration request module 137 provides a reception number displayed when a call is received and an icon 137-1 for requesting registration of the property in the customer information window, and according to the selection of the icon 137-1, With a configuration in which input is made, as shown in FIG. 9(a)(b), it is possible to make a request for registration of a property regardless of the existence of customer information. Accordingly, the property registration request module 137 can be used to register a new property for an existing customer, modify an existing property, or register a new customer's property, and display information about the property according to the selection of the icon 137-1. A screen that can be input is provided to the user terminal 1 .

The listing information input module 138 provides a screen for entering information for sale as shown in FIG. 10(b) when a listing is requested by the listing registration request module 137 to register the listing. In a configuration that allows the building to be stored, it is possible to input and register basic information of the building. In addition, the listing information input module 138 may be configured to modify the registered listing information when the customer's registered listing information exists.

The management server 3 is configured to store information about real estate sales and customers owned by real estate brokers, and allows the sales and customer information input through the user terminal 1 to be stored. In addition, the management server 3 can be linked with a plurality of online platforms that can post real estate listings to simultaneously publish real estate listings registered in the management server 3 on a plurality of online platforms, and the user terminal 1 Depending on the selection made through the website, the online platform on which the property will be posted can be determined. At this time, the management server 3 may store contract information on the property for each online platform to calculate the contract rate according to the posting degree of the item, and through this, an online platform with a high contract rate is recommended according to the type of item, transaction type, etc. can make it In addition, the management server 3 monitors the degree of access to the item after the posting of the item is made on the online platform and adjusts the posting on the online platform, so that the advertisement of the item is effective. In addition, the management server 3 registers and stores advertisements of various products related to real estate other than for sale, and may receive a predetermined advertisement fee and output to the system, but preferably a plurality of online platforms Advertisement output for Accordingly, the management server 3 enables efficient advertisement by analyzing advertisement effects for each online platform and recommending the platform while posting advertisements registered on a plurality of online platforms, such as for sale. To this end, the management server 3 includes a property registration unit 31, a customer registration unit 32, an incoming call management unit 33, a posting recommendation unit 34, a posting management unit 35, an advertisement registration unit 36, and an advertisement recommendation unit. (37).

The property registration unit 31 is configured to store information about real estate for sale input through the user terminal 1 , and information input by the property input unit 11 is stored. Accordingly, the property registration unit 31 may include a basic information registration module 311, a general information registration module 312, a detailed information registration module 313, and a posting platform registration module 314, and the basic information input Information input by the module 113a, the general information input module 113b, the detailed information input module 113c, and the posting platform selection module 113d is stored, respectively.

The customer registration unit 32 is configured to store customer information, and may be input through the user terminal 1, and information input by the customer information input module 136 of the call receiver 13 It can also be stored according to The customer registration unit 32 includes a customer name registration module 321, a contact registration module 322, a property type registration module 323, a transaction type registration module 324, a price information registration module 325, and a memo information registration module. 326, the customer's name, contact information, type of item, transaction type, price information, other memo information, and the like may be stored.

The call reception management unit 33 is configured to enable display of customer information through the call reception unit 13, and is transmitted by the reception number transmission module 132 by the called number reception module 331. The number information is received, the customer information corresponding to the received number is searched by the customer information search module 332 , and the information retrieved by the customer information transmission module 333 is transmitted to the user terminal 1 . Accordingly, the call management unit 33 may display information of a customer who is making a call through the user terminal 1 through the user terminal 1 .

The posting recommendation unit 34 is configured to recommend an online platform on which a registered item will be posted, and analyzes the posting effect of each online platform to recommend an online platform having a high posting effect. The posting recommendation unit 34 calculates the posting index in consideration of the period and degree of posting on each online platform, and the posting index can be calculated to have a higher value as the posting period and degree are longer, and the posting index is low. You can have your online platform refer you to real estate agents. The posting recommendation unit 34 can calculate the posting index for each platform according to the type of sale, transaction type, area, and price range, and compare the posting index according to the type, transaction type, area, and price range of the object to be posted. Let us recommend the platform. In addition, the posting recommendation unit 34 may set different costs according to the posting index of each online platform, and the online platform may be automatically designated and posted according to the total posting cost set by the real estate broker. there is. To this end, the posting recommendation unit 34 includes a contract information storage module 341 , a posting information storage module 342 , a posting index calculation module 343 , a posting index comparison module 344 , and a posting platform recommendation module 345 ). , a cost calculation module for each posting platform 346 , a posting cost calculation module 347 , a posting platform automatic setting module 348 , and a posting interworking module 349 may be included.

The contract information storage module 341 is configured to store contract information of a registered sale, and contract information is stored according to input through the user terminal 1 or contract information is automatically stored through interworking with an online platform. you might as well make it The contract information storage module 341 may store information on the type, transaction type, area, and price of the contracted sale, and stores information of the online platform on which the contract is made.

The posting information storage module 342 is configured to store information about the degree of posting on the online platform for the contracted sale, and for the online platform where the contract is made to be stored by the contract information storage module 341 information on the posting period and posting degree of Since the online platform can promote the sale with advertisements and power links, etc. at an additional cost in addition to the general posting of the sale, the posting information storage module 342 also stores information on the degree of such posting and provides information about the online platform. It allows you to accurately compare whether the degree of posting has been made.

The posting index calculation module 343 is configured to calculate the posting index for each online platform, and calculates the posting index for each type of item, transaction type, area, and price range, and the area and price range are classified into a certain range according to the size. Thus, it is possible to calculate the posting index according to the classified range. The posting index calculation module 343 collects information on items for which contracts are made through this system so that big data can be analyzed, and for each sale for which contracts are made, the posting index is considered in consideration of the posting period and degree of posting to calculate Here, the degree of posting can be made so that the value of the hourly cost can be calculated according to the cost at which the item is posted on each online platform. Therefore, the posting index calculation module 343 can multiply the posting period (hour) by the cost per hour and divide it by the number of contracts to calculate the posting index, and classify it according to the type of item, transaction type, area, and price range, and The posting index is calculated for each platform, and the posting index is updated and calculated whenever a contract for sale is made.

The posting index comparison module 344 is a configuration that compares the posting index for each online platform according to the type of sale to be posted, the transaction type, the area, and the price, and compares the posting index calculated by the posting index calculation module 343 to do it

The posting platform recommendation module 345 is a configuration for recommending an online platform on which to post a product, and it recommends an online platform having a low posting index according to the result compared by the posting index comparison module 344. The posting platform recommendation module 345 may recommend a certain number of platforms in the order of the lowest posting index, and may provide information on the recommended platforms to the user terminal 1 .

The cost calculation module 346 for each posting platform is a configuration that calculates the cost of posting a property on each online platform, and the real estate broker registers the property through this system and posts a certain cost on a number of online platforms. , and the posting cost for each online platform can be calculated differently depending on the posting effect of each online platform. The cost calculation module 346 for each posting platform may calculate the posting cost as a ratio of the posting index of the corresponding platform to the total posting index according to the result compared by the posting index comparison module 344, and the ratio is The lower, that is, the higher the posting effect, the higher the posting cost can be calculated, and the hourly posting cost can be calculated for each platform.

The posting cost calculation module 347 is configured to calculate the total posting cost according to the hourly posting cost for each platform calculated by the posting platform-specific cost calculation module 346, and according to the platform and posting time selected by the user, the total The posting cost is calculated, and the calculated posting cost is provided to the user terminal 1 so that the user's selection can be made.

The posting platform automatic setting module 348 is configured to automatically set a platform on which an article is to be posted, and allows the platform to be automatically designated in accordance with the total posting cost input by the user. Therefore, the posting platform automatic setting module 348 automatically sets the platform and posting time that matches the total cost input by the user in consideration of the posting cost per hour for each platform calculated by the posting platform-specific cost calculation module 346 . It is possible to give priority to platforms with a low posting index, and to select a platform in consideration of time by receiving information about the posting time through the user.

The posting interlocking module 349 is configured to automatically publish an item in conjunction with a selected platform, and is automatically selected by the platform or the posting platform automatic setting module 348 according to the recommendation of the posting platform. It is possible to make the posting of the sale take place on the platform set as .

The posting management unit 35 is a configuration that manages the posting of an article for sale after it is posted on an online platform, and manages it according to the frequency of access to the posted article. The posting management unit 35 determines that access to the posting is not made at all when the access frequency for a certain unit time is less than the set value, and instructs the replacement of the platform. If it continues for more than a certain period of time, access to the posted item is made, but the contract is judged not to be concluded because the conditions are not appropriate and the change of conditions is instructed. In this case, it is judged that there is an abnormality in the posting status of the item and instructs to change the posting status. Therefore, the posting management unit 35 can appropriately change the status of the posting for sale according to the frequency of access to the posted product, so that effective publicity of the posted product can be made, and through this, a contract for a short time at a low cost can be achieved. can make it happen To this end, the posting management unit 35 includes a connection information receiving module 351 , a connection frequency calculation module 352 , a platform replacement instruction module 353 , a condition diagnosis module 354 , and a posting diagnosis module 355 . can

The access information receiving module 351 is configured to receive access information for a sale posted on an online platform, and selects each posted item from each online platform to receive information confirming detailed information.

The access frequency calculation module 352 is configured to calculate the frequency of access to a posting, and calculates the access frequency for a unit time by calculating the number of times access is made for a certain unit time. For example, the access frequency The calculation module 352 may set the unit time to 1 day to calculate the access frequency in units of 1 day.

The platform replacement instruction module 353 is configured to instruct the replacement of the posted online platform when the access frequency to the posting for a unit time is less than a set value, and provides replacement instruction information through the user terminal 1 . When the access frequency is less than a set value, the platform replacement instruction module 353 determines that there is no possibility of a contract without publicity of the posted product at all, and promptly instructs the replacement of the platform. However, it is preferable that the platform replacement instructing module 353 is operated after a certain unit time has elapsed after posting the item to provide sufficient publicity time in the initial stage.

The condition diagnosis module 354 determines that the condition is not appropriate and instructs a change of the condition when the connection frequency is greater than or equal to the set value, so that a certain amount of connection is made, but no contract is made for a certain period of time. To this end, the condition diagnosis module 354 may include a connection frequency monitoring module 354a, a duration measurement module 354b, and a condition change instructing module 354c.

The access frequency monitoring module 354a is configured to start monitoring the access frequency when the access frequency for a unit time is higher than the value set by the platform replacement instruction module 353 and less than a certain value, and there is a certain degree of access. However, if the contract is not made, the change of conditions can be considered.

The duration measuring module 354b is configured to measure the duration of the connection frequency of a certain range monitored by the access frequency monitoring module 354a, and can measure the duration of the unit time in a certain range. there is.

When the time measured by the duration measurement module 354b continues for a predetermined time or more, the condition change instructing module 354c diagnoses a condition as an abnormality and instructs the change of the condition through the user terminal 1 . In other words, the condition change instructing module 354c allows to instruct a condition change when the connection frequency within a certain range continues for a certain number of unit times.

The posting diagnosis module 355 is configured to diagnose that a posting abnormality has occurred according to the change rate of the access frequency and instruct to change the posting status. If the rate of change of the content falls below the threshold and continues for more than a specific time, it should be diagnosed as an abnormality in the posting status. The sudden decrease in the frequency of access occurs when there are many of the same type of listings, or when other listings are registered on the online platform at once and the posting ranking is pushed back, the interest in the listing decreases due to active promotion of other listings or specific issues around. This is due to the case or the like, and the posting diagnosis module 355 diagnoses this to increase the posting ranking or to instruct a separate advertisement. In other words, since it is possible to raise the posting ranking or output a separate advertisement by paying a separate cost to an online platform on which a real estate sale can be posted, the posting diagnosis module 355 accesses because an abnormality occurs in the posting state. If the frequency decreases sharply, take a separate action to improve the posting status. To this end, the posting diagnosis module 355 may include a slope calculation module 355a, a threshold comparison module 355b, a time measurement module 355c, and a posting change instructing module 355d.

The slope calculating module 355a is configured to calculate the slope for the change rate of the access frequency, and calculates the degree of change according to the access frequency for each unit time.

The threshold comparison module 355b is configured to compare the slope calculated by the slope calculation module 355a with a threshold value, and when the slope is smaller than the threshold value, the duration is measured. In other words, the threshold comparison module 355b may set the threshold to have a negative value, and when the degree of change in the access frequency decreases more than the set reduction degree, the duration is measured and the access to the posted property is measured. It makes it possible to detect a phenomenon with a sudden decrease in frequency.

The time measuring module 355c is configured to measure the duration when the threshold comparison module 355b detects that the slope is smaller than the threshold value, and measures how long the state less than the threshold value lasts, and the duration If this is longer than a certain amount of time, it is necessary to instruct the change of the posting status.

The posting change instructing module (355d) is configured to instruct the change by diagnosing as an abnormality in the posting state when the slope below the threshold persists for more than a specific time. Allows you to increase the exposure of your postings. If the slope for the access frequency is less than the threshold value, it means that the access frequency to the posted item is sharply decreased, which is due to the increase in the number of items for sale of a similar type or to a sharp increase in the number of items posted. The change instructing module 355d instructs measures such as increasing exposure through additional advertisements or power links, raising the posting rank, etc., so that access to the postings can be increased.

The advertisement registration unit 36 is configured to register various advertisements related to real estate so that it can be output on various platforms where real estate sales are posted. It enables efficient advertising and management by making it integrated. The advertisement registration unit 36 may register advertisements for various products related to real estate, such as moving, interior design, insurance, and loans, and may be connected to a plurality of online platforms to output registered advertisements. In addition, the advertisement registered by the advertisement registration unit 36 can be connected to the purchase page of the corresponding product, and through this, the purchase information for the corresponding product can be analyzed. A detailed description thereof will be given later. The advertisement registration unit 36 may include a category setting module 361 , an advertisement information storage module 362 , an advertisement platform selection module 363 , and an advertisement interworking module 364 .

The category setting module 361 is a configuration for setting categories of products registered as advertisements, and may properly classify categories according to the types of products registered as advertisements. The category setting module 361 can set large categories according to product classification such as moving, interior, insurance, and loan, or set categories by subdividing bathroom, kitchen, living room, balcony interior, etc. can do. According to the category set by the category setting module 361, the advertisement recommendation unit 37 may analyze the advertisement effect for each online platform.

The advertisement information storage module 362 is configured to store advertisements to be registered in the management server 3, and various types of advertisements that can be posted online may be stored. Link to the purchase page.

The advertisement platform selection module 363 is configured to select an online platform on which an advertisement to be registered will be output, and an online platform desired to be published through the user terminal 1 can be selected, and the advertisement recommendation unit 37 You can choose one of the platforms recommended by

The advertisement interworking module 364 is configured to output advertisements in conjunction with the online platform selected by the advertisement platform selection module 363, and the advertisement stored by the advertisement information storage module 362 is stored in the advertisement platform selection module ( 363) to be output to the selected online platform.

The advertisement recommendation unit 37 is configured to recommend an online platform on which the advertisement registered by the advertisement registration unit 36 is output. By recommending it, it is possible to further enhance the advertising effect of the product. In particular, the advertisement recommendation unit 37 analyzes the frequency of mention, preference, and purchase level for a specific product category for each online platform, and forms big data through information that can be collected online so that analysis can be performed. To this end, the advertisement recommendation unit 37 includes a product information setting module 371 , a frequency analysis module 372 , a preference analysis module 373 , a purchase analysis module 374 , an advertisement index calculation module 375 , and an advertisement index. It may include a comparison module 376 and an advertisement platform recommendation module 377 .

The product information setting module 371 is a configuration for setting information on products for which an online platform is to be recommended, and by registering information related thereto according to the product category set by the category setting module 361, advertisement for the corresponding category The analysis of the effectiveness allows the recommendation of the advertising platform to be made.

The frequency analysis module 372 is a configuration that calculates the frequency of mention for each online platform for a product of a set category, and analyzes advertisement platforms such as blogs, cafes, portal sites, and specific real estate pages by text mining, etc. Calculate the frequency of mentions of products in a specific category for each online platform.

The preference analysis module 373 is a configuration that analyzes the preference for each online platform for products of a set category, and analyzes preference for products of the corresponding category through sentiment analysis, etc. to find a platform having a positive preference. .

The purchase analysis module 374 is configured to analyze the degree of purchase for each online platform for a product of a category set through each online platform. It is possible to analyze the degree of purchase by receiving the information that has been made, and for a platform where a direct product purchase is made, purchase information can be directly received from the corresponding platform. Through this, the purchase analysis module 374 may calculate the degree of purchase made on each online platform for the category of the corresponding product.

The advertisement index calculation module 375 is a configuration that calculates an advertisement promotion index, which means an advertisement effect in each online platform, by a frequency analysis module 372 , a preference analysis module 373 , and a purchase analysis module 374 . The advertisement promotion index is calculated according to the frequency of mention, preference, and purchase level of the calculated specific product category. The advertisement index calculation module 375 can have a higher advertisement index as the frequency of mention, preference, and purchase level in each online platform is higher, and the frequency of mention by platform compared to the frequency of mention in the entire platform for a specific product category is The advertisement index can be calculated using the ratio, the degree of preference on each platform, and the ratio of purchases made through the platform to the amount of purchases on the entire platform.

The advertisement index comparison module 376 is configured to compare advertisement indices for each online platform, and may be recommended in the order of highest advertisement index.

The advertisement platform recommendation module 377 is configured to recommend an online platform with a high advertisement index as an online platform on which advertisements of the corresponding product will be posted according to the result compared by the advertisement index comparison module 376, and the advertisement index is high A certain number of platforms can be recommended. In addition, the advertisement platform recommendation module 377 may automatically select a platform having a high advertisement effect so that advertisements are output. Therefore, the present system can increase participation and reliability of the system by making it possible to effectively advertise not only real estate listings but also real estate-related products.

In the above, the applicant has described various embodiments of the present invention, but these embodiments are only one embodiment that implements the technical idea of the present invention, and any changes or modifications are not allowed as long as the technical idea of the present invention is implemented. should be construed as falling within the scope of

1: User terminal
11: property input unit 111: location information input module 111a: address search module
111b: map selection module 112: building information display module 112a: building information display module
112b: land use plan information display module 112c: announced price information display module
112d: rental information display module 113: sale information input module
113a: basic information input module 113b: general information input module
113c: detailed information input module 113d: publication platform selection module
12: property management unit 121: property information display module 121a: map display module
121b: list display module 122: sale detail information display module
123: property information modification module 124: posting platform modification module
13: call reception unit 131: received number display module 132: received number transmission module
133: customer information display module 134: customer information correction request module
135: customer registration request module 136: customer information input module
137: property registration request module 138: property information input module
3: Management Server
31: property registration book 311: basic information registration module 312: general information registration module
313: detailed information registration module 314: posting platform registration module 32: customer register
321: customer name registration module 322: contact registration module 323: property type registration module
324: transaction type registration module 325: price information registration module 326: memo information registration module
33: call management unit 331: call number receiving module 332: customer information search module
333: customer information transmission module 34: posting recommendation unit 341: contract information storage module
342: posting information storage module 343: posting index calculation module 344: posting index comparison module
345: Publishing platform recommendation module 346: Publishing platform-specific cost estimation module
347: Posting cost calculation module 348: Posting platform automatic setting module
349: posting interlocking module 35: posting management unit 351: access information receiving module
352: access frequency calculation module 353: platform replacement instruction module 354: condition diagnosis module
354a: access frequency monitoring module 354b: duration measurement module
354c: condition change instruction module 355: post diagnosis module 355a: slope calculation module
355b: threshold comparison module 355c: time measurement module 355d: post change instruction module
36: advertisement register 361: category setting module 362: advertisement information storage module
363: advertisement platform selection module 364: advertisement interworking module 37: advertisement recommendation unit
371: product information setting module 372: frequency analysis module 373: preference analysis module
374: purchase analysis module 375: advertisement index calculation module 376: advertisement index comparison module
377: Ad platform recommendation module

Claims (11)

a management server that stores information about real estate for sale owned by real estate brokers, and allows the stored real estate for sale to be simultaneously output to a plurality of online platforms in conjunction with a plurality of online platforms; Including; a user terminal connected to the management server to input and manage information for sale;
The user terminal includes a property input unit for selecting a location for sale and inputting information about the property for sale,
The material input unit,
A location information input module for inputting location information of a property through a map or address search, a building information display module for receiving and displaying building information including information on each floor of a building according to location from an external server, and types of properties for sale , including a property information input module for inputting specific information of the area,
The listing information input module includes a posting platform selection module for selecting an online platform on which a real estate listing is to be output,
The management server includes a posting platform registration module for registering information about the online platform selected by the posting platform selection module, so that the real estate for sale can be automatically linked and output to the registered online platform Integrated management system for brokers. According to claim 1, wherein the building information display module
A building information display module that receives and displays building information, a land use plan information display module that receives and displays land use plan information, a publicly announced price information display module that receives and displays individual announced price information by year, and receives rental information on buildings An integrated management system for real estate brokers, characterized in that it includes a rental information display module to display. delete delete The method of claim 1, wherein the management server
Integrated management for real estate brokers, characterized in that it includes a posting recommendation unit that recommends an online platform on which the real estate sale will be posted by analyzing the degree of contract being made through each online platform according to the type of real estate sale, transaction type, area, and price range system. The method of claim 5, wherein the posting recommendation unit
a contract information storage module for storing contract information on a type of real estate for sale, a transaction type, an area, and a price range; a posting information storage module for storing information on an online platform on which a contract has been posted for real estate for sale; a posting index calculation module for calculating the posting index according to the posting level and period on the online platform for each type of real estate for sale, transaction type, area, and price range; a posting index comparison module for comparing the posting index for each online platform according to the type of sale, transaction type, area, and price of the real estate to be registered; An integrated management system for real estate brokers, comprising: a posting platform recommendation module that recommends an online platform with a low posting index to a user. The method of claim 6, wherein the posting recommendation unit
A cost calculation module for each posting platform that calculates the posting cost according to the posting index calculated for the online platform, a posting cost calculation module that calculates the cost for the online platform selected by the user and provides it to the user terminal; Integrated management system for real estate brokers, characterized in that it includes a posting linkage module for posting the corresponding real estate sale on the completed online platform. The method of claim 7, wherein the posting recommendation unit
An integrated management system for real estate brokers, comprising a posting platform automatic setting module that automatically selects and provides an online platform according to the total posting cost entered by the user. The method of claim 1, wherein the management server
Includes a posting management unit that manages posts according to the degree of access to real estate listings posted on the online platform;
The posting management unit,
An access information receiving module for receiving access information on real estate for sale posted on an online platform, an access frequency calculating module for calculating access frequency for a unit time to the posted real estate for sale, and online when the access frequency is less than a set value A platform replacement instruction module that instructs the replacement of the platform, a condition diagnosis module that diagnoses an abnormality in the real estate sale condition when the access frequency is greater than or equal to a set value or exceeds a certain time within a certain range Integrated management system for real estate brokers, characterized in that it includes a post diagnosis module for diagnosing an abnormality of the posted state when the rate of change of the frequency falls below the threshold and the fallen state continues for more than a specific time. The method of claim 9, wherein the condition diagnosis module
When the access frequency for a unit time falls within a certain range, an access frequency monitoring module for monitoring the access frequency, a duration measurement module for measuring the duration of the access frequency within a certain range, and when the duration continues for more than a certain time Including a condition change instruction module for instructing to change the condition by diagnosing an abnormal condition,
The post diagnosis module is
A slope calculating module for calculating the slope according to the change rate of the access frequency per unit time, a threshold value comparison module comparing the calculated slope with a threshold value, and measuring the duration of the slope smaller than the threshold value when the slope is smaller than the threshold value An integrated management system for real estate brokers, comprising: a time measurement module; and a posting change instructing module for instructing a change in advertisement or posting degree by judging that the posting is abnormal when the measured time continues for more than a specific time. delete

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