KR102387670B1 - Method And System for Providing Marketing Platform for Sharing Customer Information - Google Patents

Abstract

Disclosed is a method and system for providing a customer information sharing marketing platform.
In this embodiment, since member information held at each store in the local commercial area is traded using an AI-based system on a reasonable shared market platform, value added using member information transaction and the local economy using a virtuous cycle system for demand distribution in the local commercial area Provides a method and system for providing a customer information sharing marketing platform that enables

Description

Method And System for Providing Marketing Platform for Sharing Customer Information

This embodiment relates to a method and system for providing a customer information sharing marketing platform.

The content described below merely provides background information related to the present embodiment and does not constitute the prior art.

The database distribution market is an illegal transaction, and spam marketing is the mainstay. In the case of a database with high reliability during spammy marketing, a high selling price is formed, and it is secretly distributed through various methods without even knowing the customer who is a party to the database.

If the database distribution market, where illegal transactions are taking place, can be converted into normal transactions, small businesses, startups, small and medium-sized enterprises and general enterprises can also reduce unnecessary marketing expenditures. In addition, database distribution customers with normal transactions can curate interests according to their non-spam characteristics. Currently, target marketing can replace the offline conversion rate after online advertising, which is the biggest disadvantage of SNS, which is the most accurate worldwide.

In general, in the case of store owners who sell products or provide services in small and medium-sized markets, most of them are small and economically incapable. Therefore, in spite of the fact that the company provides high-quality products and services, if it cannot secure many regulars or members, it is difficult to operate the company.

Stores that are small and medium-sized stores that provide high-quality products or services require advertising technology that can efficiently provide targeted advertising or promotional information at low cost, and must develop a marketing method that can acquire many customers or members. in need.

Although various advertising methods for advertising products and events have been proposed, online advertising such as broadcast advertising, Internet advertising, and home shopping advertising may be exemplified. Internet advertisements are provided in various forms such as banner advertisements, text advertisements, e-mail advertisements, and online event advertisements.

Online event advertisements can induce customers to watch advertisements by running logos or banners provided by the site or server hosting the event, and can attract customers by raising the topic of users through short-term or long-term events.

In this embodiment, since member information held at each store in the local commercial area is traded using an AI-based system on a reasonable shared market platform, value added using member information transaction and the local economy using a virtuous cycle system for demand distribution in the local commercial area It aims to provide a method and system for providing a customer information sharing marketing platform that enables the

According to one aspect of this embodiment, the provider (A) store terminal that transmits a member information supply signal to share (Share) the member information registered as a member at a specific (A) store already owned in a specific commercial area; Recipient (B) store terminal that transmits a member information supply and demand signal requesting to share member information within a specific commercial area; and the supplier (A) store the member information supply signal received from the store terminal into a database and store it as supplier pool information, and converts the member information supply signal received from the supplier (B) store terminal into a database into the beneficiary pool information Store, analyze the main customer information and commercial area information included in the beneficiary pool information using an object analysis and matching algorithm, and share information that exists in the same commercial area as the commercial area information from the supplier pool information, and that the main customer base information matches It provides a shared marketing platform providing system comprising; a cloud server that extracts and matches marketing information.

According to another aspect of this embodiment, the provider (A) the process of transmitting a member information supply signal in order to share (Share) the member information registered as a member at a specific (A) store already held in a specific commercial area in the store terminal; Recipient (B) a process of transmitting a member information supply signal requesting to share member information within a specific commercial area from the store terminal; The process of storing the member information supply signal received from the provider (A) store terminal in a cloud server into a database and storing it as provider pool information; The process of converting the member information supply signal received from the store terminal of the beneficiary (B) in the cloud server into a database and storing it as beneficiary pool information; The process of analyzing main customer base information and commercial area information included in the beneficiary pool information by using an object analysis matching algorithm in the cloud server; A shared marketing platform providing method comprising: in the cloud server, extracting and matching information that exists in the same business district as the business district information from the supplier pool information, and that the main customer base information matches, as shared marketing information; provides

As described above, according to this embodiment, since member information held at each store in the local commercial area is traded using an AI-based system in a reasonable shared market platform, value added using member information transaction and demand for local commercial area It has the effect of revitalizing the local economy using the distribution virtuous cycle system.

1 is a view showing a system for providing a customer information sharing marketing platform according to the present embodiment.
2 is a flowchart for explaining the event method for attracting visits to members of other stores in the alleyway commercial area according to the present embodiment.
3 is a flow chart for explaining a method of promoting other stores in an alley commercial area by sharing member information held according to the present embodiment.
4 is a flowchart for explaining a method of providing a gift certificate event at a store in an alleyway according to the present embodiment.
5 is a flowchart illustrating a method of directly purchasing a gift certificate or receiving a gift according to the present embodiment.

Hereinafter, this embodiment will be described in detail with reference to the accompanying drawings.

1 is a view showing a customer information sharing marketing platform providing system according to the present embodiment.

The marketing platform providing system for sharing customer information according to the present embodiment refers to a matrix marketing platform with a concept of sharing mileage between members on a store-by-store basis.

The marketing platform providing system for sharing customer information according to this embodiment includes a customer terminal A 112 , a customer terminal B 114 , a store A terminal 122 , a store B terminal 124 , and a cloud server 130 . include Components included in the customer information sharing marketing platform providing system are not necessarily limited thereto.

The marketing platform providing system for sharing customer information provides technology for revitalization of local commercial areas.

A and B store terminals 122 and 124 refer to devices for systematically managing sales information and the like by installing computer terminals at bases of sales and accounting. The A, B store terminals 122 and 124 are preferably POS (Point Of Sales), but are not necessarily limited thereto, and may be implemented in a form including a kiosk, a tablet, and other terminals.

A (supplier) store terminal 122 generates and transmits a member information supply signal to the cloud server 130 in order to share member information registered as a member at a specific (A) store already owned in a specific commercial area. .

B (recipient) store terminal 124 generates a member information supply signal requesting to share member information within a specific commercial area and transmits it to the cloud server 130 .

The cloud server 130 includes the same hardware module as a typical web server or network server in terms of hardware. The cloud server 130 may be implemented in the form of a web server or a network server. The cloud server 130 generally communicates with an unspecified number of clients or other servers via an open computer network such as the Internet.

The cloud server 130 refers to a computer system and computer software (web server program) that derives and provides a job result corresponding to a job performance request of a client or other web server.

The cloud server 130 should be understood as a broad concept including, in addition to the above-described web server program, a series of application programs operating on the web server or various databases built in the device.

A and B customer terminals 112 and 114 are smart phones, tablets, laptops, personal computers (PCs), personal digital assistants (PDAs), and game consoles. , means an electronic device including a portable multimedia player (PMP), a wireless communication terminal, and a media player.

A and B customer terminals 112 and 114 existing within the same commercial area receive mobile text messages from A and B store terminals 122 and 124 . The owner of the customer terminals A and B 112 and 114 existing in the same commercial area visits the stores A and B corresponding to the mobile text message and then pays for the product, using the coupon (gift certificate or discount coupon) included in the mobile text message. . A, B customer terminals (112, 114) when using a coupon (gift certificate or discount voucher) contained in the mobile text by the user's operation or command, A, B customer terminals (112, 114) and the kiosk, tablet, Use other terminals, non-face-to-face services such as QR and barcode, or face-to-face services such as POS.

The A and B customer terminals 112 and 114 may separately purchase and use a gift certificate issued at a specific store by a user's manipulation or command. A and B customer terminals 112 and 114 may separately purchase a gift certificate issued by a specific store according to a user's manipulation or command and present it to a friend (such as a mobile gift cone).

A and B customer terminals 112 and 114 visit a specific store and then use the A and B store terminals 122 and 124 to charge mileage or use accumulated mileage or gift vouchers or discount vouchers, kiosks or tablets at the stores. , other terminals, non-face-to-face services such as QR and barcode, or face-to-face services such as POS can be used. The A and B customer terminals 112 and 114 match the PIN number and phone number with the text sending number when charging mileage or using the accumulated mileage, gift certificate, or discount voucher.

The store owner A (within the same commercial area) who has customer information shares the customer information possessed by the store A terminal 122 to the cloud server 130 . The cloud server 130 analyzes customer information using the AI object analysis and matching algorithm to match the appropriate marketing provision method corresponding to the store A and the appropriate store B terminal 124 existing in the same commercial area. When the marketing service for the customer information shared from the store A terminal 122 is successful, the cloud server 130 receives a success fee.

The store owner B (within the same commercial area) who wants to attract customers requests the cloud server 130 (after paying a fee) to share member information within the specific commercial area using the B store terminal 124 . The cloud server 130 uses the AI object analysis matching algorithm to match the information of the store B terminal 124 and the appropriate store A terminal 122 existing in the same commercial area with an appropriate marketing providing method.

In this case, the cloud server 130 provides an individual event (such as a gift certificate or a discount coupon) to the target member. The store B terminal 124 pays a cost corresponding to an individual event (such as a gift certificate or a discount certificate) to the cloud server 130 .

The cloud server 130 analyzes customer information to be shared using the AI pattern analysis and matching algorithm. The cloud server 130 analyzes the main customer base of the consumer pool within the same commercial area, assuming that the store (supplier) requesting the request is a food court and the main member age is 10.

For example, the cloud server 130 uses AI pattern analysis and matching algorithm to analyze the main customer pool of consumers (male in their 40s and 50s), fitness (female in their 20s and 30s), shoe stores (male in their teens), Confirm that it is an art academy (female in her 20s).

The cloud server 130 uses AI pattern analysis and matching algorithm to deep learning to confirm that the age of the last year's data of the snack shop is [10s, male] and that the age of this year's data has changed to [20s, female], Based on data, the first matching ranking is selected as a shoe store, and the first matching ranking is selected by this year’s data, an art school. The cloud server 130 performs a general deep learning stratification analysis using the AI pattern analysis matching algorithm for big data-based analysis logic.

A method for the cloud server 130 to promote store B under the name of store A is as follows.

Since it is illegal when the cloud server 130 sends a promotional letter from store B to a member who has signed up for store A, the cloud server 130 uses the member information for store A to promote each of stores B, C, and D. When sending a text message, the sender information is in the name of store A, but the content of the message is to promote stores B, C, and D.

For example, the cloud server 130 sends the sender in the name of store A, but sends a text to promote stores B, C, and D, and inserts the phrase 'You have agreed to the promotion provided by store A' in the bottom line. can

A method of promoting the cloud server 130 using the amount paid for each store is as follows.

The cloud server 130 pays the amount using the store B terminal 124 located in the store B and then promotes it to the members who signed up at the store A. First, the cloud server 130 pays the fee to be paid from the store A and the matching server usage fee. do.

After that, if the cloud server 130 pays a gift certificate to a member who signed up at store A, the gift certificate is issued and covered by store B itself, so there is no need to pay a fee, but there is no need to pay the system fee (fee) per case. pay separately.

The method of sharing customer information between stores is as follows.

The cloud server 130 basically processes customer information blindly. For example, when the cloud server 130 markets the store B to the members who have signed up at the store A, the cloud server 130 sets the sender as the store A and generates a promotional message in which the promotional content of the store B is inserted as the message content.

Customer A's terminal 112 subscribed at store A sends a promotional message to another store from the cloud server 130 (eg, 'Sender: Store A, Content: Store B paid a 3000 won coupon to the member. [Link click] Receive coupon information ') through the mobile web or application.

A member who signed up at store A visits store B to use the coupon issued at store B. Since it is the member's option to use the coupon issued at store B after a member who signed up at store A re-registers as a member at store B, the terminal 124 at store B operates until the customer registers as a member at store B. The information cannot be verified.

However, the cloud server 130 transmits the numerical report to the B store terminal 124 . For example, the cloud server 130 reports statistical data including '00 senders, 00 receivers, 00 age groups, nearby restaurants**, average 00 use per month, etc. to the B store terminal 124 . It can be delivered in the form

The cloud server 130 according to this embodiment converts the member information supply signal received from the A (supplier) store terminal 122 into a database and stores it as provider pool information. The cloud server 130 converts the member information supply signal received from the B (recipient) store terminal 124 into a database and stores it as beneficiary pool information. The cloud server 130 analyzes the main customer base information and commercial area information included in the beneficiary pool information by using the object analysis and matching algorithm. The cloud server 130 extracts information from the supplier pool information that exists in the same business district as the business district information, and matches the main customer base information as shared marketing information, and matches them.

The cloud server 130 primarily extracts information having the same commercial zone information as the commercial zone information included in the beneficiary pool from among the provider pool information using an object analysis and matching algorithm, and determines as information having the same commercial zone. The cloud server 130 determines information having the same customer group by secondarily extracting information having main customer group information (age, gender) included in the beneficiary pool among the information having the same commercial area. The cloud server 130 tertiarily extracts information having industry information different from the industry type matched to the main customer group information included in the recipient pool among the information having the same customer group and matches it with shared marketing information.

When determining information having the same customer base, the cloud server 130 determines information having the same customer base by year according to the main customer base information for each year included in the recipient pool. The cloud server 130 extracts information having industry information different from the industry type matched to the main customer group information included in the recipient pool among the information having the same customer group by year and matches it with shared marketing information.

The cloud server 130 sends a promotional message to another store in which the sender information is the name of the store A, but the promotional content of the store B is inserted, to the customer terminal A registered as a member at the store A based on the shared marketing information.

The cloud server 130 recognizes that the marketing service for the shared marketing information has been successful when the customer terminal A 112 visits the store B and payment is made, and receives a preset success fee from the store terminal 124 of the B (recipient) store. get paid

The cloud server 130 inserts the promotional consent text guided by the store A in the promotional message of the other store. The cloud server 130 includes gift certificates and discount coupons usable only in store B in the promotional message of other stores.

B (recipient) store terminal 124 located in store B pays as much as the cost minus the cost corresponding to gift certificates or discount coupons when customer terminal A 112 visits store B and pays for a specific product do.

The B (recipient) store terminal 124 located in the B store checks whether a member is registered at the B store when paying for the A customer terminal 112, and when a new member joins the B store, B (recipient) located in the B store The store terminal 124 accumulates mileage for the amount paid at store B.

When the customer terminal A 112 uses a gift certificate or discount coupon included in the promotional message of another store by the user's manipulation or command, among the kiosk, tablet, QR, and barcode of the store B (recipient) terminal 124 located in store B At least one non-face-to-face payment method or a face-to-face service payment method of a POS terminal located in store B (recipient) is used.

B (recipient) store terminal 124 connects to the cloud server 130 to charge the cache, and pays (pays a fee) the charged cache to receive member information sharing within a specific commercial area. B customer terminal 114 separately purchases a gift certificate issued by B (recipient) store terminal 124 located in store B by the user's operation or command, and presents a gift certificate that can only be used in store B to customer A 112 . send to

When the customer terminal 112 of customer A visits store B and pays for a specific product in the store terminal 124 of the store B (recipient) located at store B, the cost of the gift certificate generated at store B is deducted as much as the cost. pay Store B (recipient) terminal located in store B accumulates mileage for the cost after deducting the cost corresponding to coupons generated at store B when customer terminal A is a member of store B.

2 is a flowchart for explaining the event method for attracting visits to members of other stores in the alleyway commercial area according to the present embodiment.

The store A terminal 122 connects to the cloud server 130 and charges the cache (S210). A store owner (within the same commercial area) who wants to attract customers requests the cloud server 130 to share member information within a specific commercial area using the store A terminal 122 (S220).

The cloud server 130 pays (pays a fee) the charged cache to receive member information sharing within a specific commercial area from the store A terminal 122 (S230).

The cloud server 130 analyzes the customer information requested to be shared using the AI object analysis and matching algorithm, and matches the information of the store A terminal 122 and the appropriate store terminal 124 of the store B 124 that exists in the same commercial area as the appropriate marketing providing method. to do it (S240).

The cloud server 130 sends a text (gift certificate) with the sender information in the name of the store B, and the content of the message to promote the store A (S250). In step S250 , when the cloud server 130 markets the store A to the members who have signed up at the store B, the sender is set as the store B, and the promotional message for the store A is inserted as the message content.

Customer B's terminal 114 signed up at store B receives a promotional message from the cloud server 130 (eg, 'Sender: Store B, Content: Store A paid a 3,000 won coupon to the member. [Link click]) Receive coupon information ') through the mobile web or application.

A member who signed up at store B visits store A in the same commercial area to use the coupon issued at store A (S260). In order to use the coupon issued by the store B after the member who signed up at store A signs up again at store B within the same commercial area, the store A terminal 122 indicates that when the customer signs up as a member at store A, store A becomes a member secure (S270).

Although it is described that steps S210 to S270 are sequentially executed in FIG. 2 , it is not necessarily limited thereto. In other words, since it may be applicable by changing and executing the steps described in FIG. 2 or executing one or more steps in parallel, FIG. 2 is not limited to a time-series order.

As described above, the event method for attracting visits to other stores within the alleyway commercial district according to the present embodiment described in FIG. 2 may be implemented as a program and recorded in a computer-readable recording medium. A computer-readable recording medium in which a program for implementing the event method for attracting visits from other stores within an alleyway according to this embodiment is recorded and includes all kinds of recording devices in which data that can be read by a computer system is stored .

3 is a flowchart for explaining a method of promoting other stores in an alley commercial area by sharing member information held according to the present embodiment.

Customer B visits store B (S310). When the customer B purchases a specific product in the store B, the store B terminal 124 located in the store B confirms whether the customer B has signed up for a membership in the store B ( S320 ).

As a result of the check in step S320, if a member is registered at the store B, the store B terminal 124 accumulates mileage for the amount paid at the store B (S330). The store B terminal 124 secures a member because the customer B joins the store B for mileage accumulation (S340).

Since the customer information registered at the store B is retained, the customer information is shared to the cloud server 130 (S350).

The cloud server 130 uses the AI object analysis matching algorithm to analyze the customer information shared by the store B to match the appropriate marketing providing method corresponding to the store A and the appropriate store A terminal 122 existing in the same commercial area. (S360).

When the marketing service for the customer information shared from the store A terminal 122 is successful, the cloud server 130 receives a success fee (S370).

Although it is described that steps S310 to S370 are sequentially executed in FIG. 3 , it is not necessarily limited thereto. In other words, since it may be applicable to changing and executing the steps described in FIG. 3 or executing one or more steps in parallel, FIG. 3 is not limited to a chronological order.

As described above, the method for providing the member information in possession to other stores in the alleyway according to the present embodiment described in FIG. 3 as described above may be implemented as a program and recorded in a computer-readable recording medium. The program for implementing the method of providing the member information held by the present embodiment to other stores in the alleyway is recorded, and the computer-readable recording medium is any type of record in which data that can be read by the computer system is stored. includes the device.

4 is a flowchart for explaining a method of providing a gift certificate event at a store in an alleyway according to the present embodiment.

Customer A's terminal 112 signed up at store A sends a promotional message for store B from the cloud server 130 (eg, 'Sender: Store A, Content: Store B paid a 3,000 won coupon to the member. [Link click] Receive coupon information ') through the mobile web or application (S410). A member who joins the store A visits the store B to use the coupon issued at the store B (S420).

The store B terminal 124 checks whether or not the customer A who has signed up for the store A agrees to the terms and conditions for signing up for a membership at the store B in order to use the coupon issued at the store B (S430). As a result of checking in step S430, if you agree to the terms and conditions for membership registration at store B, the store B terminal 124 deducts the cost corresponding to the coupon generated at store B when customer A pays for a specific product. Pay as much as the cost (S440).

The store B terminal 124 accumulates mileage for the cost minus the cost corresponding to the coupon generated at the store B (S450). Thereafter, the customer A who visits the store B revisits the store B because the mileage is accumulated in the store B (S460).

Although it is described that steps S410 to S460 are sequentially executed in FIG. 4 , the present invention is not limited thereto. In other words, since it may be applicable to changing and executing the steps described in FIG. 4 or executing one or more steps in parallel, FIG. 4 is not limited to a time-series order.

As described above, the method of winning a gift certificate providing event at a store in an alleyway according to the present embodiment described in FIG. 4 may be implemented as a program and recorded in a computer-readable recording medium. A computer-readable recording medium in which a program for implementing a method of winning a gift certificate providing event at a store in an alley according to this embodiment is recorded and includes all kinds of recording devices in which data that can be read by a computer system is stored .

5 is a flowchart for explaining a method of directly purchasing a gift certificate and receiving a gift or receiving a gift according to the present embodiment.

The customer terminal B 114 separately purchases a gift certificate issued by the store B according to the user's operation or command (S510). The customer terminal B 114 transmits a gift certificate usable at the store B to the customer terminal A 112 as a gift by the user's manipulation or command (S520).

The customer terminal A 112 receives a gift certificate usable at the store B from the customer terminal B 114 as a gift (S530). Customer A, who has signed up at store A, visits store B to use the coupon issued at store B (S540).

The store B terminal 124 pays only the cost obtained by deducting the cost corresponding to the coupon generated at the store B when the customer A makes a payment for a specific product (S550). The store B terminal 124 accumulates mileage for the cost minus the cost corresponding to the coupon generated at the store B (S560). Thereafter, the customer A who visits the store B visits the store B again because mileage is accumulated in the store B (S570).

Although it is described that steps S510 to S570 are sequentially executed in FIG. 5 , the present invention is not limited thereto. In other words, since it may be applicable to changing and executing the steps described in FIG. 5 or executing one or more steps in parallel, FIG. 5 is not limited to a chronological order.

As described above, the method of directly purchasing and presenting or receiving and using a gift certificate according to the present embodiment described in FIG. 5 may be implemented as a program and recorded in a computer-readable recording medium. A program for implementing a method of directly purchasing a gift certificate according to this embodiment and using it as a gift or gift is recorded and the computer-readable recording medium includes any type of recording device in which data that can be read by a computer system is stored. include

The above description is merely illustrative of the technical idea of this embodiment, and a person skilled in the art to which this embodiment belongs may make various modifications and variations without departing from the essential characteristics of the present embodiment. Accordingly, the present embodiments are intended to explain rather than limit the technical spirit of the present embodiment, and the scope of the technical spirit of the present embodiment is not limited by these embodiments. The protection scope of this embodiment should be interpreted by the following claims, and all technical ideas within the scope equivalent thereto should be interpreted as being included in the scope of the present embodiment.

112: A customer terminal 114: B customer terminal
122: A store terminal 124: B store terminal
130: cloud server

Claims (14)

A provider (A) store terminal that transmits a member information supply signal to share member information registered as a member at a specific (A) store already owned in a specific commercial area;
Recipient (B) store terminal for transmitting member information supply and demand signal requesting to share member information within a specific commercial area; and
The member information supply signal received from the store terminal of the provider (A) is converted into a database and stored as supplier pool information, and the member information supply signal received from the store terminal of the recipient (B) is converted into a database and stored as beneficiary pool information And, by using the AI object analysis and matching algorithm, the main customer class information and commercial area information included in the beneficiary pool information are analyzed, and the information from the supplier pool information and the commercial area information is in the same commercial area, and the main customer base information is matched. Including; a cloud server that matches and extracts marketing information
The cloud server,
Analyze the main customer base of the consumer pool in the same commercial area related to the age and gender of the supplier and main member using the AI pattern analysis matching algorithm, but check the age and gender of last year’s data and the age and gender of this year’s data,
When sending a promotional text for each of stores B, C, and D using the member information registered at store A, send the message with the sender information in the name of store A, but send the message with the content to promote stores B, C, and D A shared marketing platform providing system, characterized by inserting the phrase that you agree to the promotion guided by store A at the bottom of the line. According to claim 1,
The cloud server,
Using the object analysis matching algorithm, information having the same commercial area information as the commercial area information included in the beneficiary pool among the supplier pool information is primarily extracted and determined as information having the same commercial area, and information having the same commercial area Among the information having the main customer base included in the beneficiary pool, information having the same customer class is extracted secondarily, and industry information different from the industry matched to the main customer class information included in the beneficiary pool among the information having the same customer class Shared marketing platform providing system, characterized in that by extracting the information having a tertiary and matching with the shared marketing information. 3. The method of claim 2,
The cloud server,
When determining the information having the same customer group, information having the same customer group by year is determined according to the main customer group information by year included in the recipient pool, and the main customer group included in the recipient pool among the information having the same customer group by year A shared marketing platform providing system, characterized in that by extracting information having a different type of industry information from the industry matched to the information and matching with the shared marketing information. 4. The method of claim 3,
The cloud server,
A system for providing a shared marketing platform, characterized in that, based on the shared marketing information, a promotional message for another store with the sender information in the name of store A and inserting the promotional content for store B is sent to the terminal of customer A who has signed up for membership at store A. 5. The method of claim 4,
The cloud server,
Shared marketing, characterized in that when the customer terminal A visits the store B and payment is made, it is recognized that the marketing service for the shared marketing information has been successful, and a preset success fee is paid from the store terminal of the recipient (B) platform delivery system. delete 5. The method of claim 4,
The cloud server,
A shared marketing platform providing system, characterized in that it includes gift certificates and discount coupons that can be used only in the B store in the promotional message of the other stores. 8. The method of claim 7,
The recipient (B) store terminal located in the store B pays as much as the cost minus the cost corresponding to the gift certificate or the discount coupon when the customer terminal A visits the store B and pays for a specific product A shared marketing platform providing system, characterized in that. 9. The method of claim 8,
The recipient (B) store terminal located in the store B
When paying for the above customer terminal A, check whether the member is registered at store B, and when a new member signup at store B, the beneficiary (B) located in store B accumulates mileage for the amount paid at store B at the terminal of store B Characterized by a shared marketing platform providing system. 10. The method of claim 9,
The customer terminal A is
When the gift certificate or the discount coupon included in the promotional message of another store is used by the user's manipulation or command, non-face-to-face payment of at least one or more of a kiosk, tablet, QR, and barcode of the store terminal of the recipient (B) located in the store B A system for providing a shared marketing platform, characterized in that it uses the face-to-face service payment method of the POS method or the purchaser (B) store terminal located in the store B. According to claim 1,
The recipient (B) store terminal,
A shared marketing platform providing system, characterized in that by connecting to the cloud server, charging the cache, and paying the charged cache to receive member information shared within a specific commercial area. According to claim 1,
If customer B's terminal purchases a gift certificate issued from the store terminal of the recipient (B) located in store B by the user's manipulation or command, and sends a gift certificate that can only be used in store B to customer A as a gift,
In the store terminal of the recipient (B) located in the store B, when the customer terminal A visits the store B and then pays for a specific product, the payment is made by deducting the cost corresponding to the gift certificate generated at the store B Characterized by a shared marketing platform providing system. 13. The method of claim 12,
The recipient (B) store terminal located in the store B
When the customer terminal A is a member of the store B, the shared marketing platform providing system, characterized in that for accumulating mileage for the cost corresponding to the coupon generated at the store B deducted. A process of transmitting a member information supply signal in order to share member information registered as a member at a specific (A) store previously held in a specific commercial area in the provider (A) store terminal;
Recipient (B) a process of transmitting a member information supply signal requesting to share member information within a specific commercial area from the store terminal;
The process of storing the member information supply signal received from the provider (A) store terminal in a cloud server into a database and storing it as provider pool information;
The process of converting the member information supply signal received from the store terminal of the beneficiary (B) in the cloud server into a database and storing it as beneficiary pool information;
The process of analyzing the main customer base information and commercial area information included in the beneficiary pool information by using the AI object analysis matching algorithm in the cloud server;
The process of extracting and matching information from the supplier pool information in the cloud server that exists in the same business district as the business district information, and that the main customer base information matches, as shared marketing information;
Using the AI pattern analysis and matching algorithm in the cloud server, analyze the main customer base of the consumer pool in the same commercial area related to the age and gender of the supplier and main member, but check the age and gender changes in last year’s data and this year’s data process; and
When sending a promotional text for each of stores B, C, and D using the member information registered at store A, send the message with the sender information in the name of store A, but the content of the message to promote stores B, C, and D A method of providing a shared marketing platform, characterized in that it includes the process of inserting the phrase that you agree to the promotion guided by store A at the bottom of the line.

Images