KR102384860B1 - Operating method of open market platform with improved product upload convenience by providing templates - Google Patents

Abstract

Provided is an operating method of an open market platform with improved product upload convenience by providing templates. The operating method of the open market platform includes the steps of: uploading, by a user terminal, personal information of a user to a main server; uploading, by a seller terminal, a product to the main server; uploading, by the user terminal, preferred product information to the main server; and providing, by the main server, a product list to the user terminal. The seller terminal uploads the product to the main server using a template provided by the main server.

Description

How to operate an open market platform with improved product upload convenience by providing templates

The present invention relates to a method of operating an open market platform with improved product upload convenience by providing a template.

Recently, as platform business is actively conducted, open market platforms that match sellers who sell products and consumers (users) who want to purchase products are increasing.

Meanwhile, in the existing open market platform, when a seller uploads a product and inputs a product condition preferred by a consumer, a product list is provided according to a preset program.

However, the recommended product list programmed by a simple algorithm does not accurately reflect the consumer's preference, so there is a problem that the consumer often spends a lot of time and effort to find the product he or she prefers.

In addition, the existing open market platform has a problem in that it is inconvenient for sellers to upload products for sale to the platform, making it difficult for sellers to flow in and to deliver accurate information about products to consumers.

On the other hand, artificial intelligence (AI) is a field of computer engineering and information technology that realizes human learning ability, reasoning ability, perceptual ability, and natural language understanding ability through computer programs.

In particular, supervised learning, which is used in the most fields of artificial intelligence, is a method of predicting future values using training data including correct answers (labels). The purity of training data and test data in the data collection stage (For example, accuracy and truthfulness) determines the performance of an AI algorithm.

If a list of recommended properties is provided to the buyer using artificial intelligence on the existing open market platform, the buyer's satisfaction will increase by accurately recommending the properties that match the buyer's preference.

Furthermore, if a template is provided to sellers on the existing open market platform to induce product registration through simple editing, the activation of the platform will be promoted.

The problem to be solved by the present invention is to provide a method for operating an open market platform with improved product upload convenience by providing a template.

The problems to be solved by the present invention are not limited to the problems mentioned above, and other problems not mentioned will be clearly understood by those skilled in the art from the following description.

An operating method of an open market platform of the present invention for solving the above-described problems includes: uploading, by a user terminal, personal information of a user to a main server; uploading, by the seller terminal, a product to the main server; uploading, by the user terminal, preferred product information to the main server; and providing, by the main server, a product list to the user terminal, wherein the seller terminal uploads the product to the main server using a template provided by the main server.

The main server may provide a template having a virtual background graphic matching the product uploaded by the seller terminal.

When the main server provides an image including the real background and the product from the seller terminal, the main server deletes the real background from the image provided by the seller terminal, extracts only the product, and creates an image synthesized in the virtual background graphic as an upload image can be characterized as

The main server may provide a template having a promotional text matching the product uploaded by the seller terminal.

The main server deletes the actual background from the image provided by the seller terminal, extracts only the product, and selects and synthesizes the size, font and arrangement of the promotional text according to the location and size of the product image from the image synthesized into the virtual background graphic. It may be characterized in that the image is generated as an upload image.

In the operating method of the open market platform of the present invention, a template is provided to a seller who wants to upload a product to automatically create an upload image and uploading is completed, thereby providing convenience to the seller and designing the product even for products registered by different sellers. It has the advantage of creating a sense of unity and allowing users to easily identify various products.

Effects of the present invention are not limited to the effects mentioned above, and other effects not mentioned will be clearly understood by those skilled in the art from the following description.

1 is a flowchart showing the process of the operating method of the open market platform of the present invention.
2 is a block diagram showing a system used in the method of operating an open market platform of the present invention.
3 is a conceptual diagram illustrating artificial intelligence used in the operating method of the open market platform of the present invention.
4 is a conceptual diagram illustrating a process of registering a product by providing a template to a seller in the operating method of the open market platform of the present invention.

Advantages and features of the present invention and methods of achieving them will become apparent with reference to the embodiments described below in detail in conjunction with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below, but may be implemented in various different forms, and only the present embodiments allow the disclosure of the present invention to be complete, and those of ordinary skill in the art to which the present invention pertains. It is provided to fully understand the scope of the present invention to those skilled in the art, and the present invention is only defined by the scope of the claims.

The terminology used herein is for the purpose of describing the embodiments and is not intended to limit the present invention. In this specification, the singular also includes the plural unless otherwise specified in the phrase. As used herein, “comprises” and/or “comprising” does not exclude the presence or addition of one or more other components in addition to the stated components. Like reference numerals refer to like elements throughout, and "and/or" includes each and every combination of one or more of the recited elements. Although "first", "second", etc. are used to describe various elements, these elements are not limited by these terms, of course. These terms are only used to distinguish one component from another. Accordingly, it goes without saying that the first component mentioned below may be the second component within the spirit of the present invention.

Unless otherwise defined, all terms (including technical and scientific terms) used herein will have the meaning commonly understood by those of ordinary skill in the art to which this invention belongs. In addition, terms defined in a commonly used dictionary are not to be interpreted ideally or excessively unless specifically defined explicitly.

Hereinafter, an operating method 1000 of the open market platform of the present invention will be described with reference to the drawings. 1 is a flowchart showing a process of an operating method of an open market platform of the present invention, FIG. 2 is a block diagram illustrating a system used for an operating method of an open market platform of the present invention, and FIG. 3 is an open market platform of the present invention It is a conceptual diagram illustrating artificial intelligence used in the operation method of , and FIG. 4 is a conceptual diagram illustrating a process of registering a product by providing a template to a seller in the operation method of the open market platform of the present invention.

The method 1000 for operating the open market platform of the present invention may be performed in a system including the user terminal 10 , the seller terminal 20 , the network 30 , and the main server 40 .

The user terminal 10 and the seller terminal 20 may be terminals in which a web page, an app page (app list), a program, or an application related to the operating method 1000 of the open market platform of the present invention are provided.

In this case, the user terminal 10 and the seller terminal 20 may be implemented as computers that can be accessed and connected to the main server 40 at a remote location through the network 30 .

In detail, the user terminal 10 and the seller terminal 20 are wireless communication devices, such as navigation, Personal Communication System (PCS), Global System for Mobile communications (GSM), Personal Digital Cellular (PDC), and Personal Handyphone System (PHS). ), PDA (Personal Digital Assistant), IMT (International Mobile Telecommunication)-2000, CDMA (Code Division Multiple Access)-2000, W-CDMA (W-Code Division Multiple Access), Wibro (Wireless Broadband Internet) terminal, smartphone All kinds of handheld-based wireless communication devices such as (smartphone), smartpad, tablet PC, etc. and wired communication devices such as general desktop PC (Desk-top PC) may be included. The present invention is not limited thereto.

The network 30 refers to a connection structure capable of exchanging information between each node, such as the user terminal 10, the seller terminal 20, and the main server 40, and an example of such a network includes RF, 3GPP ( 3rd Generation Partnership Project network, LTE (Long Term Evolution) network, 5GPP (5th Generation Partnership Project) network, WIMAX (World Interoperability for Microwave Access) network, Internet, LAN (Local Area Network), Wireless LAN (Wireless) Local Area Network), WAN (Wide Area Network), PAN (Personal Area Network), Bluetooth (Bluetooth) network, NFC network, satellite broadcasting network, analog broadcasting network, Digital Multimedia Broadcasting (DMB) network, etc. are included, but are not limited thereto. does not

The main server 40 may be a server that provides a web page, an app page, a program, or an application related to the operating method 1000 of the open market platform of the present invention.

The operating method 1000 of the open market platform of the present invention includes the steps 100 of the user terminal 10 uploading user personal information to the main server 40; Step 200 of the seller terminal 20 uploading the product to the main server 40; The user terminal 10 uploads the preferred product information to the main server 40 (300); Step 400 of the main server 40 providing a product list to the user terminal 10; Transmitting, by the user terminal 10, the satisfaction index information for the product list to the main server 40 (500); generating a second artificial intelligence by the main server 40 processing user personal information, preferred product information, product list, and satisfaction index information, and updating the first artificial intelligence using the second artificial intelligence (600); The user terminal 10 transmits contract information to the main server 40 and performs a contract process ( 700 ); The main server 40 receives the product shipment information from the seller terminal 20, receives the product delivery completion information from the user terminal 10, and then transmits the settlement information to the seller terminal 20 (800); may include

The step 100 of the user terminal 10 uploading user personal information to the main server 40 may be a step in which a user downloads an open market platform program and registers as a member, and the user has personal information (name, contact information, Gender, age, occupation, ID image, etc.) may be input and transmitted to the main server 40 . In the operating method 1000 of the open market platform of the present invention, user authentication may be performed by performing mobile real-name authentication through the user's personal information.

The step 200 in which the seller terminal 20 uploads the product to the main server 40 may be a step in which the seller inputs information about the product that the seller wants to sell, and specifically, the seller You can input the type, quantity, specification, and option of the product, but is not limited thereto.

On the other hand, in the method 1000 of operating an open market platform of the present invention, the seller terminal 20 may upload a product to the main server 40 by using a template provided by the main server 40 (seller due to improved interface) Provides convenience so that there is no inconvenience in the process of uploading products).

In detail, the main server 40 may provide a template having a virtual background graphic matching the product uploaded by the seller terminal 20 . That is, the main server 40 analyzes the type of product and the shape, shape, and color of the packaging to provide a virtual background graphic that matches the product uploaded by the seller from a plurality of virtual background graphics mapped from a preset database. can

Furthermore, when the seller terminal 20 provides an image including the real background and the product, the main server 40 deletes the real background from the image provided by the seller terminal 20, extracts only the product, and synthesizes it into the virtual background graphic. You can create an image as an upload image. That is, in the main server 40, when the seller provides a pre-processed image by photographing a product or working with a graphic program, the real background is removed from the pre-processed image, only the product is extracted, and the background is replaced (synthesized) with a virtual background graphic, and then It can be provided as an uploaded image.

Furthermore, the main server 40 may provide a template having a promotional text matching the product uploaded by the seller terminal 20, and delete the actual background from the image provided by the seller terminal 20 and extract only the product to create a virtual You can upload the synthesized image as an upload image by selecting the size, font, and arrangement of the promotional text according to the position and size of the product image from the image synthesized in the background graphic.

The step 300 of the user terminal 10 uploading preferred product information to the main server 40 may be a step in which the user inputs information about a product that the user wants to contract to the main server 40 . For example, the preferred product information may include, but is not limited to, the type, quantity, specification, and option of a product preferred by the user.

In the step 400 of the main server 40 providing the product list to the user terminal 10, the main server 40 uses the first artificial intelligence to process user personal information and preferred product information, thereby recommending among the seller's products. It may be a step of generating a list of products recommended to the user by selecting products.

On the other hand, since the data available from the platform is limited in the initial stage of operation of the platform, there may be a problem in that it is not possible to sufficiently secure a dataset for learning the first artificial intelligence. Accordingly, in the operating method 1000 of the open market platform of the present invention, an artificial intelligence prediction algorithm may be generated with virtual data to generate a product list. A detailed description of generating the above-described first artificial intelligence algorithm will be described later.

The step 500 of the user terminal 10 transmitting the satisfaction index information for the product list to the main server 40 may be a step of evaluating the satisfaction with the product list recommended by the user by the main server 40 . In this case, the satisfaction index information may be a natural number value for absolute evaluation of the listing provided from the main server 40, but is not limited thereto.

The main server 40 generates the second artificial intelligence by processing user personal information, preferred product information, product list, and satisfaction index information, and the step 600 of updating the first artificial intelligence using the second artificial intelligence It may be a step of updating the first artificial intelligence with the second artificial intelligence learned by the user's actual satisfaction index information for the real user personal information, the actual preferred sale information, and the actual sale list in the main server 40 .

That is, in the stage when the operation of the platform is stabilized, a new artificial intelligence prediction algorithm that updates the above-mentioned first artificial intelligence algorithm in real time by setting personal information, preferred property information, and satisfaction index information obtained from the platform as a dataset is created By doing so, you can continuously create an updated listing list. A detailed description of generating the above-described second artificial intelligence algorithm will be described later.

In the step 700 of the user terminal 10 transmitting contract information to the main server 40 and proceeding with the contract process, the user selects a specific product from the list of products provided by the main server 40 and enters a contract to purchase it. It may be an ongoing step.

The step 800 of the main server 40 receiving product shipment information from the seller terminal 20 and receiving product delivery completion information from the user terminal 10, and then transmitting the settlement information to the seller terminal 20 (800) is the platform This may be a step in which the administrator receives information that the product selected by the user has been shipped out from the seller, receives information from the user that the delivery of the good product has been completed and approves, and then receives the platform usage fee from the seller.

Hereinafter, the artificial intelligence used in the operating method 1000 of the open market platform of the present invention will be described in detail. Artificial intelligence (AI) is a field of computer engineering and information technology that realizes human learning ability, reasoning ability, perceptual ability, and natural language understanding ability through computer programs. In particular, supervised learning, which is used in the most fields of artificial intelligence, is a method of predicting a future value using training data including a correct answer (Label).

For reference, machine learning can be defined as a methodology that gives a computer the ability to learn on its own without being explicitly programmed, and this is a method that allows a program to learn patterns from data on its own based on data. Machine learning is divided into supervised learning and unsupervised learning depending on whether the correct answer is specified in the data required for learning. It is divided into regression, which maps to values, clustering, which groups similar data, and dimensional reduction, which maps multidimensional data to a representative lower dimension.

Deep learning, one of the machine learning techniques, has dramatically improved the performance of machine learning, which has been stagnant for a while. , as a deep learning structure, a deep neural network (DNN) in which a plurality of hidden layers exist between an input layer and an output layer, and a filter required for factor extraction in front of the hidden layer Convolutional Neural Network (CNN) that learns filters together with Here, the high performance of the deep learning model is explained in two ways. First, the neural network is a universal approximator that can approximate all kinds of functions by superimposing the weighted sum of functions in each layer. Data can be simulated with high accuracy. Second, in order to classify data well, it is important to properly extract the factors representing the data, and it is possible to extract the optimal factors through filter learning using a spiral neural network. In addition, deep learning is a developed form of a model in the field of artificial intelligence called a neural network, in which the hidden layer of an artificial neural network consisting of a hierarchical structure consists of several stages. Recent deep learning models have many inner layers, so the number of weights (meaning the strength of connection) connecting nodes can be up to billions.

In the operating method 1000 of the open market platform of the present invention, since there is insufficient data to learn artificial intelligence in the initial stage of operation of the platform, the main server 40 manages virtual user personal information and virtual preferred property information as label values. By using the first artificial intelligence that learned the dataset set as the feature value of the virtual product list classified by can do.

In this case, the virtual user personal information may include, but is not limited to, information on the virtual user's gender, age, and occupation, and the virtual preferred product information includes the type and quantity of the virtual user's preferred product and It may include information on specifications and options, but is not limited thereto. The virtual product list may include, but is not limited to, information on the types, quantities, specifications, and options of a plurality of products recommended to the virtual user.

Accordingly, the main server 40 learns artificial intelligence from virtual user personal information (label value), virtual preferred product information (label value), and virtual product list (feature value), so that the real user can provide user personal information When inputting and preferred product information, it is possible to generate a first artificial intelligence prediction algorithm that outputs a list of products of the seller matching the information.

Furthermore, in the operating method 1000 of the open market platform of the present invention, when the operation of the platform is stabilized, artificial intelligence is learned from the data generated within the platform itself, and the second artificial intelligence prediction is provided to provide feedback to the above-described first artificial intelligence algorithm. By generating an algorithm, the first artificial intelligence algorithm may be updated in real time.

In detail, the main server 40 actually prefers a specific product using a second artificial intelligence that has learned the user personal information, preferred product information, and product list accumulated by a plurality of users as a label value, and a satisfaction index as a feature value. It is possible to predict the satisfaction index felt by the user when a specific product list is recommended to the user. Then, the main server 40 enters the virtual user personal information, virtual preferred product information, and virtual product list set by the existing administrator to learn the first artificial intelligence as label values into the second artificial intelligence. For this, the user's satisfaction index information can be predicted. Then, the main server 40 is the second artificial intelligence of the plurality of datasets for the virtual user personal information, virtual preferred product information, and virtual product list set by the administrator to learn the first artificial intelligence. The first artificial intelligence is developed by excluding the dataset in which the value of the input and derived satisfaction index information is less than or equal to the average value of the preset satisfaction index (the average value of the satisfaction index evaluated by a plurality of real users) from the dataset for learning the first artificial intelligence. It can be updated in real time. In this case, the first artificial intelligence continuously receives and learns the virtual user personal information newly set by the administrator, the virtual preferred product information, and the virtual product list, so the absence of learning data does not occur and evolves according to the user. can

The method 1000 for operating the open market platform of the present invention described above may be implemented as a program (or application) to be executed in combination with a server, which is hardware, and stored in a medium.

The above-described program is C, C++, JAVA, machine language, etc. that a processor (CPU) of the computer can read through a device interface of the computer in order for the computer to read the program and execute the methods implemented as a program It may include code (Code) coded in the computer language of Such code may include functional code related to functions defining functions necessary to execute the methods, etc., and control code related to the execution procedure necessary for the processor of the computer to execute the functions according to a predetermined procedure. may include In addition, the code may further include additional information necessary for the processor of the computer to execute the functions or code related to a memory reference on which location (address address) in the internal or external memory of the computer to be referenced. can In addition, when the processor of the computer needs to communicate with any other computer or server located remotely in order to execute the functions, the code uses the communication module of the computer to determine how to communicate with any other computer or server remotely. It may further include a communication-related code for whether to communicate and what information or media to transmit and receive during communication.

The storage medium is not a medium that stores data for a short moment, such as a register, a cache, a memory, etc., but a medium that stores data semi-permanently and can be read by a device. Specifically, examples of the storage medium include, but are not limited to, ROM, RAM, CD-ROM, magnetic tape, floppy disk, and an optical data storage device. That is, the program may be stored in various recording media on various servers that the computer can access or in various recording media on the computer of the user. In addition, the medium may be distributed in a computer system connected to a network, and a computer-readable code may be stored in a distributed manner.

The steps of a method or algorithm described in relation to an embodiment of the present invention may be implemented directly in hardware, as a software module executed by hardware, or by a combination thereof. A software module may contain random access memory (RAM), read only memory (ROM), erasable programmable ROM (EPROM), electrically erasable programmable ROM (EEPROM), flash memory, hard disk, removable disk, CD-ROM, or It may reside in any type of computer-readable recording medium well known in the art to which the present invention pertains.

Above, although embodiments of the present invention have been described with reference to the accompanying drawings, those of ordinary skill in the art to which the present invention pertains know that the present invention can be embodied in other specific forms without changing the technical spirit or essential features. you will be able to understand Therefore, it should be understood that the embodiments described above are illustrative in all respects and not restrictive.

Claims (5)

uploading, by the user terminal, personal information of the user to the main server;
uploading, by the seller terminal, a product to the main server;
uploading, by the user terminal, preferred product information to the main server;
providing, by the main server, a product list to the user terminal using a first artificial intelligence;
transmitting, by the user terminal, satisfaction index information for the product list to the main server; and
and updating, by the main server, a first artificial intelligence using a second artificial intelligence,
User personal information includes information about the user's gender, age, and occupation,
Preferred product information includes the type, quantity, specification, and option of the product preferred by the user,
The satisfaction index information is a natural number value for absolute evaluation of the product list provided from the main server,
The main server learns the first artificial intelligence using a dataset in which virtual user personal information and virtual preference product information are set as label values and a virtual product list is set as feature values, and user personal information and preferences uploaded from the user terminal Input product information to the first artificial intelligence and provide the output product list to the user terminal,
The main server is a plurality of users transmitted from the user terminal to the user personal information and preferred product information of the plurality of users previously uploaded from the user terminal and the product list for the plurality of users provided to the user terminal as a label value. The second artificial intelligence is learned using the satisfaction index information as a feature value, and the virtual user personal information that learns the first artificial intelligence, virtual preference product information, and a dataset for the virtual product list are input to the second artificial intelligence. If the output satisfaction index is less than or equal to the average value of the satisfaction index of a plurality of users, the first artificial intelligence is updated by excluding the corresponding dataset from the dataset for learning the first artificial intelligence,
The seller terminal uploads the product to the main server using a template provided by the main server,
The main server provides a template having a virtual background graphic matching the product uploaded by the seller terminal,
When the main server provides an image including an actual background and a product from the seller terminal, the main server deletes the real background from the image provided by the seller terminal, extracts only the product, and creates an image synthesized in the virtual background graphic as an upload image A method of operating an open market platform with improved product upload convenience by providing a template, characterized in that it is provided. delete delete delete delete

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